CN106603690A - Data analysis device, data analysis processing system and data analysis method - Google Patents
Data analysis device, data analysis processing system and data analysis method Download PDFInfo
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- CN106603690A CN106603690A CN201611222295.2A CN201611222295A CN106603690A CN 106603690 A CN106603690 A CN 106603690A CN 201611222295 A CN201611222295 A CN 201611222295A CN 106603690 A CN106603690 A CN 106603690A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
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Abstract
The invention provides a data analysis device, a data analysis processing system and a data analysis method. The device comprises a data acquisition module and a data analysis module which are mutually connected, wherein the data acquisition module is connected with one or more user terminals through the network, the data analysis module is connected with a business performing device through the network, the data acquisition module is used for acquiring the user information of the connected user terminals through the network, the radio and television network and the user information corresponding to one same user in the Internet are bond and stored, the user information comprises the user registration information and the user business behavior information, and the data analysis module is used for carrying out analysis processing on the user business behavior information to generate a data analysis result and sending the data analysis result to the business performing device to make the business performing device perform business of the user according to the data analysis result. The device is advantaged in that information data re-utilization values are improved.
Description
Technical field
The present invention relates to communication technical field, more particularly, to a kind of data analysis set-up, Data Analysis Services system and
Data analysing method.
Background technology
With the continuous development of communication technology, the service application between Broadcasting Cable Network, the Internet and Internet of Things is more and more
Appearance intercrossing.Therefore, the business function of each network can also engender common ground, such as many work(in mobile phone and PC
Will can occur gradually in TV set-top box.
In prior art, due to network relative separation between the Internet and Broadcasting Cable Network, cause the information data of each network
Independent to preserve and process, user is handling one while the accounts information that produces when being related to the business of each network, business are believed
Breath and other relevant informations can be processed separately and store, and cause the information disunity for user, reduce information data again
Value.
For the above-mentioned user profile disunity for processing and being stored in Broadcasting Cable Network and the Internet respectively, cause information data again
The relatively low problem of value, not yet proposes effective solution at present.
The content of the invention
In view of this, it is an object of the invention to provide a kind of data analysis set-up, Data Analysis Services system and data
Analysis method, to improve the value of information data recycling.
In a first aspect, embodiments providing a kind of data analysis set-up, the device is arranged at cloud server, bag
Include the data acquisition module and data analysis module being connected with each other；Data acquisition module passes through one or more of network and user
User terminal connects；Data analysis module is connected with business performs device by network；Wherein, the network includes Broadcasting Cable Network and mutually
Networking；Data acquisition module is used for the user profile by the connected user terminal of Network Capture, by Broadcasting Cable Network and the Internet
The user profile of the same user of correspondence carries out binding preservation, and the user profile that binding is preserved is sent to data analysis module；
Wherein, user profile includes user's registration information and customer service behavioural information；Data analysis module is for customer service row
Process is analyzed for information, data results is generated, and data results is sent to business performs device, so that industry
Business processing meanss perform the business of user according to data results；Wherein, data results include that user behavior analysis are tied
Fruit and business datum analysis result.
With reference in a first aspect, embodiments provide the first possible embodiment of first aspect, wherein, number
Include according to acquisition module：User's registration information acquiring unit, for user's note of user is obtained by Broadcasting Cable Network and/or the Internet
Volume information；Wherein, during user's registration information includes subscriber identity information, accounts information, consumer products information, user's assets information
One or more；Customer service behavioural information acquiring unit, for the user of user is obtained by Broadcasting Cable Network and/or the Internet
Business conduct information；Wherein, the customer service behavioural information includes under business handling information, access record, line in information
Plant or various.
With reference in a first aspect, embodiments provide second possible embodiment of first aspect, wherein, number
The user profile of user is obtained by way of interface collection, page probe or file are imported according to acquisition module.
With reference in a first aspect, embodiments provide the third possible embodiment of first aspect, wherein, number
Include according to analysis module：Data processing unit, for carrying out data pick-up, data cleansing, data to customer service behavioural information
Excavate and forecast analysis, generate data results；Analysis result transmitting element, for data results are sent to business
Performs device, so that business processing device performs the business of user according to data results.
With reference to the third possible embodiment of first aspect, the 4th kind of first aspect is embodiments provided
Possible embodiment, wherein, data processing unit is with the Form generation data results of business intelligence BI form.
With reference in a first aspect, embodiments provide the 5th kind of possible embodiment of first aspect, wherein, dress
Put, for being shown according to result type to data results；Wherein, result type includes
User class, product class, channel class, one or more of region apoplexy due to endogenous wind.
With reference in a first aspect, embodiments provide the 6th kind of possible embodiment of first aspect, wherein, number
It is additionally operable to, when it is determined that there is user profile to occur to update, be updated user profile according to acquisition module, and by the use after renewal
Family information is sent to data analysis module.
Second aspect, embodiments provides a kind of Data Analysis Services system, including above-mentioned data analysis set-up
With business performs device；The business performs device is arranged at cloud server, for the data analysiss according to data analysis set-up
As a result perform the business of user.
The third aspect, embodiments provides a kind of data analysing method, including：Data acquisition module passes through network
The user profile of connected user terminal is obtained, the user profile of same user Broadcasting Cable Network corresponding with the Internet is bound
Preserve, and the user profile that binding is preserved is sent to data analysis module；Wherein, user profile include user's registration information and
Customer service behavioural information；Data analysis module is analyzed process to customer service behavioural information, generates data results,
And data results are sent to business performs device, so that business processing device performs user's according to data results
Business；Wherein, data results include user behavior analysis result and business datum analysis result.
With reference to the third aspect, the first possible embodiment of the third aspect is embodiments provided, wherein, number
Process is analyzed to customer service behavioural information according to analysis module, generating data results includes：Data analysis module pair
Customer service behavioural information carries out data pick-up, data cleansing and data mining, generates data results.
The embodiment of the present invention brings following beneficial effect：
A kind of data analysis set-up provided in an embodiment of the present invention, Data Analysis Services system and data analysing method, number
According to user profile of the acquisition module by Network Capture user, by the user profile of same user Broadcasting Cable Network corresponding with the Internet
Carry out binding preservation, it is possible to achieve the unified management of the user profile of Broadcasting Cable Network and the Internet is preserved；Data analysis module to
Family business conduct information be analyzed process and data results are sent to business performs device, it is possible to achieve Broadcasting Cable Network and
The unified Analysis of the user profile of the Internet and application；The data of Broadcasting Cable Network and the Internet can be carried out uniformly by aforesaid way
Preserve and analyzing and processing, improve the integrity and accuracy of data, so as to improve the value of information data recycling.
Other features and advantages of the present invention will be illustrated in the following description, also, partly be become from description
Obtain it is clear that or being understood by implementing the present invention.The purpose of the present invention and other advantages are in description, claims
And in accompanying drawing specifically noted structure realizing and obtain.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinate
Appended accompanying drawing, is described in detail below.
Description of the drawings
In order to be illustrated more clearly that the specific embodiment of the invention or technical scheme of the prior art, below will be to concrete
Needed for embodiment or description of the prior art, accompanying drawing to be used is briefly described, it should be apparent that, in describing below
Accompanying drawing is some embodiments of the present invention, for those of ordinary skill in the art, before creative work is not paid
Put, can be with according to these other accompanying drawings of accompanying drawings acquisition.
Fig. 1 is a kind of structural representation of data analysis set-up provided in an embodiment of the present invention；
Fig. 2 is a kind of concrete structure schematic diagram of data analysis set-up provided in an embodiment of the present invention；
Fig. 3 is a kind of structural representation of data analysis system provided in an embodiment of the present invention；
Fig. 4 is the schematic diagram of the flow chart of data processing in Data Analysis Platform provided in an embodiment of the present invention；
Fig. 5 is the structural representation of Data Analysis Platform provided in an embodiment of the present invention；
Fig. 6 is the data interaction schematic diagram of Data Analysis Platform provided in an embodiment of the present invention and service supporting platform；
Fig. 7 is the structural representation of the data base administration model in Data Analysis Platform provided in an embodiment of the present invention；
Fig. 8 is a kind of flow chart of data analysing method provided in an embodiment of the present invention.
Specific embodiment
To make purpose, technical scheme and the advantage of the embodiment of the present invention clearer, below in conjunction with accompanying drawing to the present invention
Technical scheme be clearly and completely described, it is clear that described embodiment is a part of embodiment of the invention, rather than
Whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not making creative work premise
Lower obtained every other embodiment, belongs to the scope of protection of the invention.
In in view of prior art, process and be stored in the user profile disunity of Broadcasting Cable Network and the Internet respectively, cause
The relatively low problem of information data recycle value, embodiments provides a kind of data analysis set-up, Data Analysis Services
System and data analysing method, the technology are can apply in the Data Analysis Platform of intelligence community system, or other are related
In Data Analysis Platform in system；The technology can adopt related software and hardware to realize, carry out below by embodiment
Description.
Embodiment one：
A kind of structural representation of data analysis set-up shown in Figure 1, the device are arranged at cloud server, including
Following part：The data acquisition module 100 being connected with each other and data analysis module 102；The data acquisition module 100 passes through network
It is connected with one or more user terminals of user；The data analysis module 102 is connected with business performs device by network；Its
In, above-mentioned network includes Broadcasting Cable Network and the Internet；
Above-mentioned data acquisition module 100 is used for the user profile by the connected user terminal of Network Capture, by Broadcasting Cable Network
The user profile of same user corresponding with the Internet carries out binding preservation, and the user profile that binding is preserved is sent to data
Analysis module；Wherein, the user profile includes user's registration information and customer service behavioural information；
Above-mentioned data analysis module 102 generates data point for process is analyzed to above-mentioned customer service behavioural information
Analysis result, and data results are sent to business performs device, so that business processing device is held according to data results
The business of the above-mentioned user of row；Wherein, above-mentioned data results include user behavior analysis result and business datum analysis result.
So that user carries out TV shopping as an example, data acquisition module can pass through Broadcasting Cable Network and the Internet obtains the use of user
Family information, the user profile include the user's registration information (for example, identity information, account information etc.) of user, and the user
Customer service behavioural information when TV shopping is carried out (for example, the merchandise news of purchase, browse record, evaluate record etc.)；
The corresponding Set Top Box of the user that above-mentioned user's registration information and customer service behavioural information both can have been connected by Broadcasting Cable Network end
Terminal is obtained, it is also possible to which the corresponding mobile terminal of the user connected by the Internet or computer are obtained；Data acquisition module
After getting data, binding preservation is carried out to the user profile of same user, and the user profile that binding is preserved is sent to number
According to analysis module；After above-mentioned data analysis module receives above-mentioned customer service behavioural information, to the customer service behavioural information
Process is analyzed, user behavior analysis result (for example, the type of merchandise of user preference, the potential interest of user can be generated
Commodity etc.), and business datum analysis result (for example, the condition of sales and prospect for sales of commodity, the potential key customer of commodity
Deng)；The business performs device being connected with data analysis module can be according to above-mentioned user behavior analysis result and business datum point
Analysis result is adjusted to TV shopping business and autotelic recommendation, to improve number of services and benefit.
Contrastingly, in prior art, when TV shopping is carried out, (for example, partial data is stored in Broadcasting Cable Network user
Identity information and purchase information in Set Top Box)；Partial data is stored in the Internet (for example, the identity letter in mobile phone terminal
Cease, browse information and payment information)；Data in data in above-mentioned Broadcasting Cable Network and the Internet do not carry out unified binding and
Preserve, be unfavorable for that analyzing user on the whole carries out the behavior of TV shopping business, it is impossible to give full play to the recycling valency of data
Value, more affects the long-term benefit of TV shopping business.
A kind of data analysis set-up provided in an embodiment of the present invention, the data acquisition module in the device pass through Network Capture
The user profile of same user Broadcasting Cable Network corresponding with the Internet is carried out binding preservation by the user profile of user, it is possible to achieve
The unified management of the user profile of Broadcasting Cable Network and the Internet is preserved；Data analysis module is analyzed to customer service behavioural information
Process and data results are sent to business performs device, it is possible to achieve the unification of the user profile of Broadcasting Cable Network and the Internet
Analysis and application；The data of Broadcasting Cable Network and the Internet can uniformly be preserved and be analyzed and processed by aforesaid way, improve
The integrity and accuracy of data, so as to improve the value of information data recycling.
Embodiment two：
The concrete structure schematic diagram of a kind of data analysis set-up shown in Figure 2, in order to carrying in above-described embodiment one
For a kind of data analysis set-up be described in detail, embodiments provide a kind of data analysis set-up.
In view of may need to obtain polytype data, above-mentioned data acquisition module includes following part：User notes
Volume information acquisition unit 200, for the user's registration information of user is obtained by Broadcasting Cable Network and/or the Internet；Wherein, user's note
Volume information includes one or more in subscriber identity information, accounts information, consumer products information, user's assets information；User
Business conduct information acquisition unit 202, for the customer service behavioural information of user is obtained by Broadcasting Cable Network and/or the Internet；
Wherein, customer service behavioural information includes one or more under business handling information, access record, line in information.By upper
The mode of stating can be obtained respectively to different types of data, effectively can be obtained and processing data.
Specifically, above-mentioned data acquisition module obtains user by way of interface collection, page probe or file are imported
User profile.Wherein, the page probe is referred to as webpage probe；Can easily check that the page is appointed by page probe
The meaning html source code of object, CSS style, can supporting frame penetrate pattern, simulation control routine can be automatically generated, supporting frame is worn
Thoroughly, support that cross-domain framework detection, Automated condtrol, automatic capture eject forms, automatically generate Automated condtrol code, automatically also
Former scroll bar, and can real-time testing operation.The integrity degree and degree of accuracy of data acquisition can be improved by the way.
Complex in view of the program of data analysiss, above-mentioned data analysis module includes following part：Data processing list
Unit 204, for data pick-up, data cleansing, data mining and forecast analysis are carried out to customer service behavioural information, generates data
Analysis result；Analysis result transmitting element 206, for data results are sent to business performs device, so that at business
Reason device performs the business of user according to data results.Wherein, above-mentioned data pick-up can be from the customer service for receiving
The target data related to the type of service of setting is extracted in behavioural information；Above-mentioned data cleansing can carry out mistake to target data
Correct by mistake；Above-mentioned data mining can carry out feature extraction to the target data after corrigendum, and generate data results.Pass through
Aforesaid way the data that get can be carried out it is careful efficiently process, so as to generate valuable data results.
Specifically, it is contemplated that need to generate polytype data results, above-mentioned data analysis module is with BI
The Form generation data results of (Business Intelligence, business intelligence) form.
Further, in order to reasonably be preserved to data results, above-mentioned data analysis module data warehouse
Form preserves data results.By this way can quickly and conveniently called data analysis result, improve the profit again of data
With value.
May need to check data results in view of user, above-mentioned data analysis set-up also includes result exhibition
Show module 208, for being shown according to result type to data results；Wherein, the result type includes user class, produces
Category, channel class, one or more of region apoplexy due to endogenous wind.User can be made by the way easily to check different types of number
According to analysis result, the recycle value of data is further improved.
Can be continually changing in view of data, above-mentioned data acquisition module is additionally operable to have user profile to occur to update when determination
When, the user profile is updated, and the user profile after renewal is sent to data analysis module.By the way may be used
To improve the accuracy and real-time of the data for getting.
Embodiment three：
Corresponding to the device embodiment in above-described embodiment one and embodiment two, a kind of data are embodiments provided
Analysis process system, a kind of structural representation of data analysis system shown in Figure 3, the system include above-mentioned data analysiss
Device 300 and business performs device 302；The business performs device 302 is arranged at cloud server, for being filled according to data analysiss
The data results put perform the business of user.
Specifically, when above-mentioned Data Analysis Services system is applied to intelligence community, above-mentioned data analysis set-up can also
Referred to as Data Analysis Platform, above-mentioned business performs device are referred to as service supporting platform.The Data Analysis Platform can be by mutually
The data of networking and Broadcasting Cable Network are collected, and the data after collecting are carried out unified analyzing and processing.Intelligence community system makes
The life for obtaining resident is more convenient, and the data of generation are also growth exponentially, it is therefore desirable to which these data are stored
Value preserving even value-added purpose is reached with excavation, make user also can be benefited from these data.
Above-mentioned Data Analysis Platform in the system of intelligence community can be used with reference to above-mentioned service supporting platform.The data point
Analysis platform can pass through Broadcasting Cable Network and various data, including the basic document of collection client, including essential information are collected in the Internet
(such as name, age, birthday, sex, address, hobby, interest etc.) and consumer products information, subscriber association information, Yong Huzi
Product information, user's financial information, user's communication information etc.；The business handling data of client are collected, including bill payment, electric business are ordered
Single, electric business browses record, orders Pharmaceutical business, evaluation and test business, ticket booking business, other activities etc.；Client is collected at app, wechat, TV ends
Access record, the page of access, the button of click, the word of input etc.；Collect client descend online website, push away etc. some
Behavioural information.After data collection success, above-mentioned Data Analysis Platform can carry out the convergence of data, be carried out in units of user
Converge, associate, update；And then data are analyzed, generate various BI forms.
The schematic diagram of the flow chart of data processing in Data Analysis Platform shown in Figure 4；In the figure, initial data (bag
Include behavior under customer data, business conduct, operation behavior and line) can be imported by interface collection, page probe and file
Mode carries out data access；Data processing is carried out by way of convergence, data association and data update；By statistical
The mode of analysis, mining analysis and forecast analysis carries out data analysiss.
The structural representation of Data Analysis Platform shown in Figure 5；From multiple ports, for example, other points are put down the platform
Platform, website, broadcasting and TV management end etc., obtain source data；Source data is carried out, after the process such as data pick-up and data cleansing, generating each
The data set in the field of kind, for example, user behavior, affiliate domain, marketing domain etc.；The data set in various fields is carried out further
Analysis mining after, generate the data result of various themes, for example, user's theme, product theme, channel theme etc.；This is various
The data result of theme can be applicable to the Business Processing of service supporting platform, including decision analysis, operation management, business recommended
Deng, you can the recycling of data is realized, the value of data is improve.
The data interaction schematic diagram of Data Analysis Platform and service supporting platform shown in Figure 6；Data Analysis Platform
Related data can be obtained from user terminal directly, it is also possible to related data is obtained from service supporting platform；The data analysiss are put down
Platform can be obtained to data by Strom and Spark instruments and preliminary treatment in real time；By instruments such as Mysql, Redis
Data are stored and is analyzed, it (can be the inclined of user that the data results for obtaining can include the hobby portrait of user
Good data), the behavior portrait behavioral data of user (can be), operation analyses and product analyses etc.；Above-mentioned data results
The multiple business in business support system is can apply to, for example, the management of product, trade management, financial management etc..
Specifically, above-mentioned Spark is the distributed computing framework calculated based on internal memory.In the scene of iterative calculation
Under, the data in data handling procedure can be all stored in internal memory.Spark can be allowed users to using Hadoop HDFS soon
Fast is switched in Spark calculating platforms from MapReduce platform；And Spark can provide higher by 10 to 100 than MapReduce
Performance again.Spark can support small lot Stream Processing, offline batch processing, SQL query, data mining as computing engines,
Avoid user that same number is loaded in the different system of this several class according to the expense in the storage and performance for bringing.Above-mentioned Storm
For a distributed real time computation system increased income, substantial amounts of data flow can simply, be reliably processed.
Memcache is a high performance distributed memory object caching system, by a system is safeguarded in internal memory
One huge hash tables (table is present in internal memory in the way of Key-value pair), can be used for storing the number of various forms
According to including the result etc. of image, video, file and database retrieval.Memcache can be by data call in internal memory, so
Read from internal memory afterwards, so as to greatly improve reading speed.Above-mentioned Redis be a use ANSI C language increased income write,
Support network, can also can the log type of persistence, Key-Value data bases based on internal memory, it is possible to provide the API of polyglot.Should
Redis supports that the value types of storage are relatively more, including string (character string), list (chained list), set (set), zset
(sorted set, ordered set) and hash (Hash type).
MySQL is a kind of associated data base management system, and the linked database is saved the data in different tables, and not
It is that all data are placed in a big warehouse, increased speed and improve motility.MongoDB is a kind of non-relational number
According to storehouse, and the non-relational database of an Oriented Documents object.ZooKeeper can provide distributed, high availability
Coordination service ability, help system avoid Single Point of Faliure so as to set up reliable application program.HBase can provide mass data
Store function, be it is a kind of build on the HDFS it is distributed, towards the storage system of row.HDFS is distributed file system
(Hadoop Distributed File System), can provide the data access of high-throughput, be adapted to large-scale dataset
The application of aspect.
The structural representation of the data base administration model in Data Analysis Platform shown in Figure 7；The data base administration
Model can solve the problems, such as the Internet and the unification of broadcasting and TV network data and data syn-chronization.The data base administration model is reached the standard grade using line
The mode of lower and three family models is unified；Data syn-chronization reaches the synchronous efficiency of second level using otter frameworks.Data syn-chronization frame
Frame otter, is parsed based on data base's Incremental Log, is quasi real time synchronized to the mysql/oracle data of this machine room or strange land machine room
The distributed data base synchronization system in storehouse.The data base administration model is increased income product based on Canal, obtains data base's Incremental Log
Data；The data base administration model adopt example management systems framework, i.e. manager (web-based management)+node (working node),
Wherein, push when manager runs and be synchronously configured to node nodes；Node nodes feed back to synchronous regime on manager；On
Model is stated based on zookeeper, distributions scheduling is solved, it is allowed to collaborative work between many node nodes.
Example IV：
Corresponding to said apparatus and system embodiment, a kind of data analysing method, the method are embodiments provided
A kind of data analysis set-up provided in being applied to above-described embodiment one or embodiment two；A kind of data shown in Figure 8 point
The flow chart of analysis method, the method comprise the steps：
Step S802, user profile of the data acquisition module by the connected user terminal of Network Capture, by Broadcasting Cable Network with
In the Internet, the user profile of the same user of correspondence carries out binding preservation, and the user profile that binding is preserved is sent to data point
Analysis module；Wherein, the user profile includes user's registration information and customer service behavioural information；
Step S804, data analysis module are analyzed process to customer service behavioural information, generate data results,
And data results are sent to business performs device, so that business processing device performs user's according to data results
Business；Wherein, the data results include user behavior analysis result and business datum analysis result.
A kind of data analysing method provided in an embodiment of the present invention, the data acquisition module in the method pass through Network Capture
The user profile of same user Broadcasting Cable Network corresponding with the Internet is carried out binding preservation by the user profile of user, it is possible to achieve
The unified management of the user profile of Broadcasting Cable Network and the Internet is preserved；Data analysis module is analyzed to customer service behavioural information
Process and data results are sent to business performs device, it is possible to achieve the unification of the user profile of Broadcasting Cable Network and the Internet
Analysis and application；The data of Broadcasting Cable Network and the Internet can uniformly be preserved and be analyzed and processed by aforesaid way, improve
The integrity and accuracy of data, so as to improve the value of information data recycling.
Specifically, it is contemplated that the program of data analysiss is complex, above-mentioned data analysis module is believed to customer service behavior
Breath is analyzed process, generates data results and comprises the steps：Data analysis module enters to customer service behavioural information
Row data pick-up, data cleansing and data mining, generate data results.By the way can be to the data that get
Carry out it is careful efficiently process, so as to generate valuable data results.
If the function is realized using in the form of SFU software functional unit and as independent production marketing or when using, can be with
It is stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially in other words
The part contributed to prior art or the part of the technical scheme can be embodied in the form of software product, the meter
Calculation machine software product is stored in a storage medium, is used including some instructions so that a computer equipment (can be individual
People's computer, server, or network equipment etc.) perform all or part of step of each embodiment methods described of the invention.
And aforesaid storage medium includes：USB flash disk, portable hard drive, read only memory (ROM, Read-Only Memory), random access memory are deposited
Reservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
Finally it should be noted that：Embodiment described above, specific embodiment only of the invention, to illustrate the present invention
Technical scheme, rather than a limitation, protection scope of the present invention is not limited thereto, although with reference to the foregoing embodiments to this
It is bright to be described in detail, it will be understood by those within the art that：Any those familiar with the art
The invention discloses technical scope in, which still can be modified to the technical scheme described in previous embodiment or can be light
Change is readily conceivable that, or equivalent is carried out to which part technical characteristic；And these modifications, change or replacement, do not make
The essence of appropriate technical solution departs from the spirit and scope of embodiment of the present invention technical scheme, should all cover the protection in the present invention
Within the scope of.Therefore, protection scope of the present invention described should be defined by scope of the claims.
Claims (10)
1. a kind of data analysis set-up, it is characterised in that described device is arranged at cloud server, including the data being connected with each other
Acquisition module and data analysis module；One or more user terminals of the data acquisition module by network with user connect
Connect；The data analysis module is connected with business performs device by network；Wherein, the network includes Broadcasting Cable Network and interconnection
Net；
The data acquisition module is used for the user profile by the connected user terminal of Network Capture, by the Broadcasting Cable Network and institute
The user profile for stating the same user of correspondence in the Internet carries out binding preservation, and by the user profile that binding is preserved send to
The data analysis module；Wherein, the user profile includes user's registration information and customer service behavioural information；
The data analysis module generates data results for process is analyzed to the customer service behavioural information,
And the data results are sent to the business performs device, so that the business processing device is according to the data point
Analysis result performs the business of the user；Wherein, the data results include user behavior analysis result and business datum
Analysis result.
2. data analysis set-up according to claim 1, it is characterised in that the data acquisition module includes：
User's registration information acquiring unit, for the user's registration information of user is obtained by Broadcasting Cable Network and/or the Internet；
Wherein, during the user's registration information includes subscriber identity information, accounts information, consumer products information, user's assets information
One or more；
Customer service behavioural information acquiring unit, for the customer service of user is obtained by Broadcasting Cable Network and/or the Internet
Behavioural information；Wherein, the customer service behavioural information includes business handling information, accesses one kind in information under record, line
Or it is various.
3. data analysis set-up according to claim 1, it is characterised in that the data acquisition module is received by interface
The mode that collection, page probe or file are imported obtains the user profile of user.
4. data analysis set-up according to claim 1, it is characterised in that the data analysis module includes：
Data processing unit, for data pick-up, data cleansing, data mining and pre- are carried out to the customer service behavioural information
Analysis is surveyed, data results are generated；
Analysis result transmitting element, for the data results are sent to the business performs device, so that the industry
Business processing meanss perform the business of the user according to the data results.
5. data analysis set-up according to claim 4, it is characterised in that the data processing unit is with business intelligence BI
Data results described in the Form generation of form.
6. data analysis set-up according to claim 1, it is characterised in that described device also includes result display module,
For being shown according to result type to the data results；Wherein, the result type includes user class, product
Class, channel class, one or more of region apoplexy due to endogenous wind.
7. data analysis set-up according to claim 1, it is characterised in that the data acquisition module is additionally operable to when determining
Have user profile occur update when, the user profile is updated, and by renewal after the user profile send to institute
State data analysis module.
8. a kind of Data Analysis Services system, it is characterised in that including arbitrary described data analysiss dress in claim 1 to 7
Put and business performs device；The business performs device is arranged at cloud server, for according to the data analysis set-up
Data results perform the business of user.
9. a kind of data analysing method, it is characterised in that include：
User profile of the data acquisition module by the connected user terminal of Network Capture, will be Broadcasting Cable Network corresponding with the Internet same
The user profile of one user carries out binding preservation, and the user profile that binding is preserved is sent to data analysis module；Its
In, the user profile includes user's registration information and customer service behavioural information；
The data analysis module is analyzed process to the customer service behavioural information, generates data results, and will
The data results are sent to business performs device, so that the business processing device is held according to the data results
The business of the row user；Wherein, the data results include user behavior analysis result and business datum analysis result.
10. method according to claim 9, it is characterised in that the data analysis module is to the customer service behavior
Information is analyzed process, and generating data results includes：
Data analysis module carries out data pick-up, data cleansing and data mining to the customer service behavioural information, generates number
According to analysis result.
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