CN106603672A - Data recommendation method, server and terminal - Google Patents
Data recommendation method, server and terminal Download PDFInfo
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- CN106603672A CN106603672A CN201611179605.7A CN201611179605A CN106603672A CN 106603672 A CN106603672 A CN 106603672A CN 201611179605 A CN201611179605 A CN 201611179605A CN 106603672 A CN106603672 A CN 106603672A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment of the invention provides a data recommendation method, a server and a terminal. When a user terminal runs a first APP in a first terminal and sends an access request to a first server so as to visit the first APP, the first server generates data to be recommended needed by a user and sends the data to the first terminal according to behavioral data stored in advance, and thus the first terminal displays the data to be recommended through the first APP. In the process, when the need of the user changes, the behavioral data changes, the data to be recommended generated according to the behavioral data changes, thus through collecting the behavioral data of the user, data is automatically recommended to the user according to the behavioral data, and the purpose of timely and accurately recommending data to the user is achieved when the need of the user changes.
Description
Technical field
The present embodiments relate to data processing technique, more particularly to a kind of data recommendation method, server and terminal.
Background technology
With the development and popularization of development of Mobile Internet technology, the quantity of application program (Application, APP) product is in
Geometry rises suddenly and sharply.Meanwhile, the data that APP is provided the user are also more and more.However, user is from the data of the APP offers of magnanimity,
Or the data or content for needing and liking are provided in the mass data provided from an APP, gradually become to be increasingly difficult to.
Under normal circumstances, data interested are fast and accurately provided to user by the following two kinds mode.Mode one, use
When family uses APP first, need to carry out choosing and filling in for the options such as sex, hobby, then APP carries out personalization for the user
The configuration of module, according to being configured to user's recommending data；Mode two, APP provides the functions such as dragging, sequence, the additions and deletions of module, makes
The module that will like of user, such as " automobile ", " tourism " be placed on the foremost of the page, facilitate user directly to browse.
In above-mentioned data offering method, when the demand of user changes, in aforesaid way one, user is needed to enter again
The options such as row sex, hobby being chosen and filling in, it is impossible to timely meet the change of user's request；In aforesaid way two, need
User is dragged to module, is sorted again, additions and deletions etc., equally also cannot timely meet the change of user's request.
The content of the invention
The present invention provides a kind of data recommendation method, server and terminal, by the behavioral data for collecting user, according to row
It is user's recommending data for datamation, when realizing that user's request changes, the mesh for user's recommending data promptly and accurately
's.
In a first aspect, the embodiment of the present invention provides a kind of data recommendation method, including：
The access request of the application APP of access first that first server receive user is sent by first terminal；
The first server generates data to be recommended according to the behavioral data of the user, and the behavioral data is basis
The user's browses what record was obtained；
The data is activation to be recommended is given the first terminal by the first server, so that the first terminal is logical
Cross an APP and represent the data to be recommended.
In a kind of feasible implementation, the access that the first server receive user is sent by first terminal
Before the access request of one application APP, also include：
The first server obtains the behavioral data of the user.
In a kind of feasible implementation, the first server obtains the behavioral data of the user, including：
The first server receives the first of access the first APP that the user is sent by the first terminal
Record；
The first server obtains the behavioral data of the user according to the described first record.
In a kind of feasible implementation, the first server obtains the behavioral data of the user, including：
The first server obtains second and records from second server, and described second is recorded as the user by described
First terminal accesses what is sent to the second server during two APP, and the 2nd APP is at least one；
The first server obtains the behavioral data of the user according to the described second record.
In a kind of feasible implementation, the first server obtains the behavioral data of the user, including：
The first server receives the 3rd note of access the first APP that the user is sent by second terminal
Record, the second terminal is at least one；
The first server obtains the behavioral data of the user according to the described 3rd record.
In a kind of feasible implementation, the first server generates to be recommended according to the behavioral data of the user
Data, including：
When the user does not log in an APP, the first server is obtained according to the first record and/or the second record
The behavioral data got, generates the data to be recommended；
Wherein, described first it is recorded as when the user browses an APP by the first terminal to described
What one server sent, described second is recorded as when the user browses two APP by the first terminal to second service
It is that device sends and got by the first server.
In a kind of feasible implementation, the first server generates to be recommended according to the behavioral data of the user
Data, including：
Described in user's successful log during an APP, the first server is according to the first record, the second record and the
The behavioral data that at least one of three records get, generates the data to be recommended；
Wherein, described first it is recorded as when the user browses an APP by the first terminal to described
What one server sent, described second is recorded as when the user browses two APP by the first terminal to second service
That device sends and got by the first server, the described 3rd is recorded as the user browses institute by second terminal
State what is sent to the first server during APP.
In a kind of feasible implementation, the data to be recommended include at least one data module, the data mould
Root tuber sorts according to the hobby of the user；
Or,
The data to be recommended include at least one PUSH message or plug-in unit.
Second aspect, the embodiment of the present invention provides a kind of data recommendation method, including：
First terminal sends the access request for accessing the first application APP to first server；
The first terminal receives the data to be recommended that the first server sends, and the data to be recommended are described the
One server is generated according to the behavioral data of the user, and the behavioral data is obtained according to the record that browses of the user
's；
The first terminal represents the data to be recommended by an APP.
In a kind of feasible implementation, the first terminal sends to first server and accesses the first application program
Before the access request of APP, also include：
The first terminal to the first server sends the first record that the user accesses an APP.
In a kind of feasible implementation, the first terminal sends to first server and accesses the first application program
Before the access request of APP, also include：
The first terminal to second server sends the second record that the user accesses the 2nd APP, the 2nd APP
At least one.
In a kind of feasible implementation, the data to be recommended include at least one data module, the data mould
Root tuber sorts according to the hobby of the user；
Or,
The data to be recommended include at least one PUSH message or plug-in unit.
The third aspect, the embodiment of the present invention provides a kind of server, and the server is first server, first clothes
Business device includes：
Receiver module, the access request of the application APP of access first sent by first terminal for receive user；
Processing module, for generating data to be recommended according to the behavioral data of the user, the behavioral data is basis
The user's browses what record was obtained；
Sending module, for giving the first terminal by the data is activation to be recommended, so that the first terminal is logical
Cross an APP and represent the data to be recommended.
In a kind of feasible implementation, the processing module is whole by first in the receiver module receive user
Before the access request of the application APP of access first that end sends, it is additionally operable to obtain the behavioral data of the user.
In a kind of feasible implementation, the receiver module is additionally operable to receive the user by the described first end
First record of access the first APP that end sends；
The processing module, is additionally operable to, according to the described first record, obtain the behavioral data of the user.
In a kind of feasible implementation, the processing module is recorded specifically for obtaining second from second server,
Described second is recorded as what is sent to the second server when user accesses two APP by the first terminal, institute
State the 2nd APP and be at least one, according to the described second record, obtain the behavioral data of the user.
In a kind of feasible implementation, the receiver module is additionally operable to receive the user by second terminal
3rd record of access the first APP for sending, the second terminal is at least one；
The processing module, is additionally operable to obtain the behavioral data of the user according to the 3rd record.
In a kind of feasible implementation, the processing module, specifically for not logging in described first in the user
During APP, according to the behavioral data that the first record and/or the second record get, the data to be recommended are generated；
Wherein, described first it is recorded as when the user browses an APP by the first terminal to described
What one server sent, described second is recorded as when the user browses two APP by the first terminal to second service
It is that device sends and got by the first server.
In a kind of feasible implementation, the processing module, specifically for described in user's successful log
During one APP, according to the behavioral data that at least one of the first record, the second record and the 3rd record get, generate described
Data to be recommended；
Wherein, described first it is recorded as when the user browses an APP by the first terminal to described
What one server sent, described second is recorded as when the user browses two APP by the first terminal to second service
That device sends and got by the first server, the described 3rd is recorded as the user browses institute by second terminal
State what is sent to the first server during APP.
In a kind of feasible implementation, the data to be recommended include at least one data module, the data mould
Root tuber sorts according to the hobby of the user；
Or,
The data to be recommended include at least one PUSH message or plug-in unit.
Fourth aspect, the embodiment of the present invention provides a kind of terminal, and the terminal is first terminal, the first terminal bag
Include：
Sending module, for sending the access request for accessing the first application APP to first server；
Receiver module, for receiving the data to be recommended that the first server sends, the data to be recommended are described
First server is generated according to the behavioral data of the user, and the behavioral data is recorded according to browsing for the user
Arrive；
Processing module, for representing the data to be recommended by an APP.
In a kind of feasible implementation, the sending module applies journey access first is sent to first server
Before the access request of sequence APP, it is additionally operable to send the first note that the user accesses an APP to the first server
Record.
In a kind of feasible implementation, the sending module applies journey access first is sent to first server
Before the access request of sequence APP, it is additionally operable to send the second record that the user accesses the 2nd APP to second server, it is described
2nd APP is at least one.
In a kind of feasible implementation, the data to be recommended include at least one data module, the data mould
Root tuber sorts according to the hobby of the user；
Or,
The data to be recommended include at least one PUSH message or plug-in unit.
Data recommendation method provided in an embodiment of the present invention, server and terminal, when user runs first in first terminal
APP, to first server access request is sent, and to access during an APP, first server is according to the behavior number for prestoring
According to the Data Concurrent to be recommended needed for generation user gives first terminal so that first terminal represents to be recommended by an APP
Data.Should during, when the demand of user changes, behavioral data changes therewith, according to behavioral data generate wait push away
Recommend data also to change, therefore, it is possible to pass through to collect the behavioral data of user, according to pushing away for user for behavioral data automation
Data are recommended, when realizing that user's request changes, the purpose for user's recommending data promptly and accurately.
Description of the drawings
In order to be illustrated more clearly that the technical scheme of the inventive method embodiment, below will be to wanting needed for embodiment description
The accompanying drawing for using is briefly described, it should be apparent that, drawings in the following description are some embodiments of the inventive method,
For those skilled in the art, on the premise of not paying creative work, can be obtaining other according to these accompanying drawings
Accompanying drawing.
The signaling diagram of Fig. 1 positions data recommendation method embodiment one of the present invention；
The behavioral data acquisition process schematic diagram that Fig. 2A is suitable for by data recommendation method of the present invention；
Another behavioral data acquisition process schematic diagram that Fig. 2 B are suitable for by data recommendation method of the present invention；
Another behavioral data acquisition process schematic diagram that Fig. 2 C are suitable for by data recommendation method of the present invention；
The data generating procedure schematic diagram to be recommended that Fig. 3 A are suitable for by data recommendation method of the present invention；
Another data generating procedure schematic diagram to be recommended that Fig. 3 B are suitable for by data recommendation method of the present invention；
Fig. 4 is the structural representation of server of the present invention；
Fig. 5 is the structural representation of terminal of the present invention.
Specific embodiment
To make purpose, technical scheme and the advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention, rather than the embodiment of whole.Based on the embodiment in the present invention, those skilled in the art are not having
Have and make the every other embodiment obtained under the premise of creative work, belong to the scope of protection of the invention.Herein below
It is to combine accompanying drawing and preferred embodiment, to the detailed of the specific embodiment according to the present patent application, structure, feature and its effect
Explanation.
Term " first ", " second ", " the 3rd " in description and claims of this specification and above-mentioned accompanying drawing, "
Four " etc. (if present) is the object for distinguishing similar, without for describing specific order or precedence.Should manage
The data that solution is so used can be exchanged in the appropriate case, so that embodiments of the invention described herein for example can be removing
Order beyond those for illustrating here or describing is implemented.Additionally, term " comprising " and " having " and theirs is any
Deformation, it is intended that covering is non-exclusive to be included, and for example, contains process, method, system, the product of series of steps or unit
Product or equipment are not necessarily limited to those steps clearly listed or unit, but may include clearly not list or for this
A little other intrinsic steps of process, method, product or equipment or unit.
Under normal circumstances, it is to meet the demand and hobby of oneself, user downloads vertical APP, for example, if user preferences vapour
Car, then download " family of automobile " APP；If user needs to look for a job, " hunt and engage " APP is downloaded.At this time, it may be necessary to user is in terminal
Various APP are downloaded, excessive APP takes resource, and each APP is required for registration, and process is loaded down with trivial details.
The drawbacks of bringing to avoid downloading vertical APP, super APP, such as 58 are more and more connect with city APP by user
Receive.In super APP, substantial amounts of function is presented in a juxtaposed fashion user.For certain customers, the function of representing side by side
It is very easy-to-use, and for other users, the function of representing side by side is not very directly perceived.So that 58 with city APP as an example, if user is interested
Function be " second-hand article ", then because the function comes first of the page, it is easy to find, so user thinks APP very
It is easy-to-use；If user's function interested is " nurse confinement-caring woman ", because the function is located at the next stage page of " housekeeping ", that is, it is located at
Two grades of pages are where even other are more difficult to look for, therefore the user thinks that APP is difficult to use.
In order to provide a user with its required data, sense is fast and accurately provided to user by the following two kinds mode emerging
The data of interest.When mode one, user uses APP first, need to carry out choosing and filling in for the options such as sex, hobby, then APP
For the configuration that the user carries out personality module, according to being configured to user's recommending data；The dragging of mode two, APP offer module,
The functions such as sequence, additions and deletions so that the module that user will like, such as " automobile ", " tourism " are placed on the foremost of the page, convenient to use
Family directly browses.
In above-mentioned data offering method, when the demand of user changes, in aforesaid way one, user is needed to enter again
The options such as row sex, hobby being chosen and filling in, it is impossible to timely meet the change of user's request；In aforesaid way two, need
User is dragged to module, is sorted again, additions and deletions etc., equally also cannot timely meet the change of user's request.
In view of this, the embodiment of the present invention provides a kind of data recommendation method, server and terminal, by collecting user's
Behavioral data, according to behavioral data automation is user's recommending data, realize user's request change when, promptly and accurately be use
The purpose of family recommending data.Specifically, Fig. 1, the signaling diagram of Fig. 1 positions data recommendation method embodiment one of the present invention, sheet be can be found in
Embodiment is described in detail from the angle that first server and first terminal are interacted to data recommendation method of the present invention.Specifically
, the present embodiment includes：
101st, first terminal sends the access request for accessing the first application APP to first server.
In the embodiment of the present invention, each APP one server of correspondence, i.e. APP correspondence first servers, the 2nd APP
Correspondence second server ....For example, wechat APP correspondence wechat server, day cat APP correspondence day cat servers etc..APP is loaded
In terminal, user accesses APP after terminal directly accesses APP or login, so as to arrive business needed for corresponding server is obtained.
In this step, when user runs an APP in first terminal, access request is sent to first server, with straight
Receiving asks an APP or by the APP of account access the；Accordingly, first server receives the access request.
102nd, the first server generates data to be recommended according to the behavioral data of the user, and the behavioral data is
Browse what record was obtained according to the user.
In the embodiment of the present invention, the behavioral data that first server is prestored, behavior data are that user accesses first
The data of the business on APP, it have recorded the interest and hobby of user, including industry attribute, the region of the business of user's access
Attribute, access number of times of the business etc..Wherein, industry attribute shows the industry belonging to the business that user accesses；Regional Property table
The distribution geographically of the bright business, such as original producton location, company location；Access times then represent sense of the user to the business
Level of interest, frequency etc..
In this step, when first server receives the access request of the APP of access the of first terminal transmission, according to
The behavioral data for prestoring, generates data to be recommended.Because the row of each user is collected in advance and stored to first server
For data, therefore, for different users, the data to be recommended of generation vary with each individual, rather than random.With first
APP be 58 with city as a example by, first user by first terminal send access the first APP access request, if the behavior number of user
According to showing that the user Jing that likes travelling often browses hotel, then the data to be recommended that first server is generated are that hotel of travelling is related
Data Concurrent gives first terminal, and first terminal represents data to be recommended, for example, tourism hotel's module is placed on into 58 with city APP
First level pages first position；After a period of time, if the behavioral data of the user shows that the user Jing often browses nurse confinement-caring woman,
The data to be recommended that then first server is generated are the related data of nurse confinement-caring woman, and send the data to first terminal, the
One terminal represents data to be recommended, for example, the related message of nurse confinement-caring woman is pushed to into 58 with the homepage of city APP to attract to use
Family.Should during, when the demand of user changes, data to be recommended change therewith, thus can automate for user
Recommending data.
103rd, the data is activation to be recommended is given the first terminal by first server.
104th, first terminal represents the data to be recommended by an APP.
In 103 and 104, first server is by interface etc. by data is activation to be recommended to first terminal so that first eventually
End represents data to be recommended by an APP.
Data recommendation method provided in an embodiment of the present invention, when user runs an APP in first terminal, to first service
Device sends access request, to access during an APP, first server according to the behavioral data for prestoring, needed for generation user
Data Concurrent to be recommended give first terminal so that first terminal represents data to be recommended by an APP.During being somebody's turn to do,
When the demand of user changes, behavioral data changes therewith, is also become according to the data to be recommended that behavioral data is generated
Change, be user's recommending data according to behavioral data automation therefore, it is possible to pass through to collect the behavioral data of user, realize user
During changes in demand, the purpose for user's recommending data promptly and accurately.
In above-described embodiment, the access of the APP of access that first server receive user is sent by first terminal please
Before asking, the behavioral data of user is obtained in advance and is stored.Next, in above-described embodiment, how first server obtains
The behavioral data of user is described in detail.Specifically, Fig. 2A, Fig. 2 B and Fig. 2 C are can be found in, Fig. 2A is data recommendation of the present invention
The behavioral data acquisition process schematic diagram that method is suitable for；Fig. 2 B by data recommendation method of the present invention be suitable for another
Behavioral data acquisition process schematic diagram；Another behavioral data acquisition process that Fig. 2 C are suitable for by data recommendation method of the present invention
Schematic diagram.
Fig. 2A is refer to, in the present embodiment, the APP logged in by the currently used terminal of user and current request, i.e.,
First terminal and an APP obtain the behavioral data of user.Specifically, the present embodiment comprises the steps：
201st, first terminal sends the first record that the user accesses an APP to the first server.
Specifically, it is assumed that user first terminal run an APP when, then this operation before history run process
In, the user has been run multiple times an APP by first terminal, and after each run, user is browsed record by first terminal, i.e.,
First record is sent to first server.For example, a page has been browsed when user directly accesses an APP by first terminal
Face, then first terminal this is browsed into record and is sent to first server；For another example, when user logs in an APP by first terminal
A business is searched for, then the search record is sent to first server by first terminal.
202nd, it is described according to the described first record, obtain the behavioral data of the user.
In this step, first server is arranged etc. to the first record, obtains the behavioral data of user.
For example, an APP is APPA, and first server is server A, and user will access the of APPA by first terminal
One record is sent to server A.
In above-described embodiment, the APP by the currently used terminal of user and current accessed is realized, obtain the row of user
For the purpose of data.
Refer to Fig. 2 B, in the present embodiment, by the currently used terminal of user and other APP, i.e. first terminal with
2nd APP obtains the behavioral data of user.Specifically, the present embodiment comprises the steps：
301st, the first terminal sends the second record that the user accesses the 2nd APP to second server, and described the
Two APP are at least one.
Specifically, it is assumed that an APP is APPA, server corresponding with appA, i.e. first server are server A, the
The 2nd APP in one terminal includes APPB and APPC, and second server corresponding with APPB is second server B, with APPC pair
The second server answered is second server C, and user records to the access of APPB, APPC, can be utilized by APPA, APPA with
There is cooperative relationship between APPB, APPC.Then this step includes：
The second record that user accesses APPB is sent to second server B by 301a, first terminal；
The second record that user browses APPC is sent to second server C by 302b, first terminal.
302nd, first server obtains second and records from second server.
303rd, first server obtains the behavioral data of the user according to the described second record.
In above-described embodiment, realization passes through other outside the APP of the currently used terminal of user and current accessed
APP, obtains the purpose of the behavioral data of user.
Refer to Fig. 2 C, in the present embodiment, by user's other-end and the APP of current accessed, i.e. second terminal with
First APP obtains the behavioral data of user.Specifically, the present embodiment comprises the steps：
401st, second terminal sends the 3rd record that user accesses an APP to first server.
Specifically, it is assumed that an APP is APPA, APPA is carried in first terminal x, second terminal y and second terminal z simultaneously
On, user is currently accessed before APPA by first terminal x, using same account in first terminal x, second terminal y and the
Also APPA was accessed in two terminals z.Then this step includes：
401a, second terminal y send the 3rd and record to first server.
Accordingly, first server receives the 3rd of access the first APP that the user is sent by second terminal y
Record.
401b, second terminal z send the 3rd and record to first server.
401c, first terminal send first and record to server.
It should be noted that above-mentioned step 401a can also select an execution or be performed both by, the embodiment of the present invention with 401b
It is not limited thereto system.
402nd, first server obtains the behavioral data of the user according to the described 3rd record.
If in above-mentioned steps 401,401a is performed both by with 401b, then in this step, first server is to the first record and the
Three records are arranged etc., obtain the behavioral data of user；If in above-mentioned steps 401, only performing 401a, then in this step,
First server is arranged etc. to the 3rd record, obtains the behavioral data of user.
In above-described embodiment, realize what is accessed by the other-end and current request outside the currently used terminal of user
APP, obtains the purpose of the behavioral data of user.
By above-mentioned Fig. 2A, Fig. 2 B and Fig. 2 C：In the embodiment of the present invention, the corresponding servers of an APP, i.e., first
Server can browse record from multiple support channels acquisition user, and according to those the behavioral data that record gets is browsed, can
Reflect the interest and hobby of user.
Next, in above-described embodiment, how first server generates data to be recommended according to behavioral data is carried out in detail
Describe in detail bright.Specifically, Fig. 3 A and Fig. 3 B, the data to be recommended that Fig. 3 A are suitable for by data recommendation method of the present invention be can be found in
Generating process schematic diagram；Fig. 3 B are illustrated by another data generating procedure to be recommended that data recommendation method of the present invention is suitable for
Figure.
Fig. 3 A are refer to, in the present embodiment, when user accesses an APP, if the user and being not logged in an APP, the
The behavioral data that one server gets according to the first record and/or the second record, generates the data to be recommended.Specifically,
The present embodiment comprises the steps：
501st, first server is according to the first record and/or the second behavioral data for getting of record, generate described in wait to push away
Recommend data.
502nd, first server by data is activation to be recommended to first terminal.
In the present embodiment, although server is not aware that the interest and hobby of active user, however, before this access,
User accesses first record of an APP by first terminal, and user accesses second note of the 2nd APP by first terminal
Record, is known for first server, therefore, first server can be obtained according to the first record and/or the second record
The behavioral data got, generates data to be recommended.For example, an APP be APPA, the 2nd APP be APPB and APPC, and APPA,
APPB and APPC ran on first terminal, then first server is recorded and/or the according to first from first terminal
Two records generate data to be recommended.
In above-described embodiment, realize that the user to not logging in generates the purpose of data to be recommended.
Fig. 3 B are refer to, in the present embodiment, when user accesses an APP, if the user has logged in an APP, first
Server according at least one of the first record, the second record or the 3rd record behavioral data that gets, generate described in treat
Recommending data.Specifically, the present embodiment comprises the steps：
601st, the behavior that first server gets according at least one of the first record, the second record or the 3rd record
Data, generate the data to be recommended.
602nd, first server by data is activation to be recommended to first terminal.
In the present embodiment, before this login, user accesses first record of an APP by first terminal；Or, use
Family accesses second record of the 2nd APP by first terminal, and second record of the 2nd APP of access can be utilized by an APP；
Or, user, using the 3rd record of the APP of identical account access the, is for first server by second terminal
It is known.Therefore, first server can get according at least one of the first record, the second record or the 3rd record
Behavioral data, generates data to be recommended.For example, first terminal is x, and second terminal is y, and an APP is APPA, and the 2nd APP is
APPB and APPC, and APPA, APPB and APPC ran on first terminal, an APP is in first terminal x and second terminal
Ran on y, then first server is recorded from first record of first terminal x with second, and from second terminal y pair
3rd record of the second server answered generates data to be recommended.
In the various embodiments described above, the data to be recommended that first server is generated are in first terminal exhibition in the way of personalization
It is existing.For example, data to be recommended include at least one data module, and the data module sorts according to the hobby of the user.This
When, when first terminal represents data to be recommended, by way of module sorts, user is needed and module row interested is front
Face, by an APP be 58 with city APP as a example by, if behavioral data show user concern " nurse confinement-caring woman ", 58 with city APP circle
Module sequence on face is followed successively by：Nurse confinement-caring woman, second-hand article, rent a house, second-hand house, full-time recruitment etc..For another example, data to be recommended
Including at least one PUSH message or plug-in unit.Now, when first terminal represents data to be recommended, user is liked to drink the number of needs
According to, by forms such as message push, plug-in units today (Today widget), or be placed on 58 with city APP top news lists before
Attract user etc. mode so that user conveniently clicks on and accesses.
Fig. 4 is the structural representation of server of the present invention, and the server is first server, the first server bag
Include：
Receiver module 11, the access of the application APP of access first sent by first terminal for receive user please
Ask；
Processing module 12, for generating data to be recommended according to the behavioral data of the user, the behavioral data is root
Browse what record was obtained according to the user；
Sending module 13, for giving the first terminal by the data is activation to be recommended, so that the first terminal
The data to be recommended are represented by an APP.
Server provided in an embodiment of the present invention, when user runs an APP in first terminal, sends to first server
Access request, to access during an APP, first server generates treating needed for user and pushes away according to the behavioral data for prestoring
Recommend Data Concurrent and give first terminal so that first terminal represents data to be recommended by an APP.During being somebody's turn to do, work as user
Demand when changing, behavioral data changes therewith, is also changed according to the data to be recommended that behavioral data is generated, therefore
The behavioral data for collecting user can be passed through, be user's recommending data according to behavioral data automation, realize that user's request becomes
During change, the purpose for user's recommending data promptly and accurately.
Optionally, in an embodiment of the present invention, the processing module 12, passes through in the receive user of the receiver module 11
Before the access request of the application APP of access first that first terminal sends, it is additionally operable to obtain the behavioral data of the user.
Optionally, in an embodiment of the present invention, the receiver module 11, is additionally operable to receive the user by described the
First record of access the first APP that one terminal sends；
The processing module 12, is additionally operable to, according to the described first record, obtain the behavioral data of the user.
Optionally, in an embodiment of the present invention, the processing module 12, specifically for obtaining second from second server
Record, described second is recorded as being sent to the second server when user accesses two APP by the first terminal
, the 2nd APP is at least one, according to the described second record, obtains the behavioral data of the user.
Optionally, in an embodiment of the present invention, the receiver module 11, is additionally operable to receive the user by the second end
3rd record of access the first APP that end sends, the second terminal is at least one；
The processing module 12, is additionally operable to obtain the behavioral data of the user according to the 3rd record.
Optionally, in an embodiment of the present invention, the processing module 12, it is described specifically for not logging in the user
During one APP, according to the behavioral data that the first record and/or the second record get, the data to be recommended are generated；
Wherein, described first it is recorded as when the user browses an APP by the first terminal to described
What one server sent, described second is recorded as when the user browses two APP by the first terminal to second service
It is that device sends and got by the first server.
Optionally, in an embodiment of the present invention, the processing module 12, specifically in user's successful log institute
When stating an APP, according to the behavioral data that at least one of the first record, the second record and the 3rd record get, generate
The data to be recommended；
Wherein, described first it is recorded as when the user browses an APP by the first terminal to described
What one server sent, described second is recorded as when the user browses two APP by the first terminal to second service
That device sends and got by the first server, the described 3rd is recorded as the user browses institute by second terminal
State what is sent to the first server during APP.
Optionally, in an embodiment of the present invention, the data to be recommended include at least one data module, the data
Module sorts according to the hobby of the user；
Or,
The data to be recommended include at least one PUSH message or plug-in unit.
Fig. 5 is the structural representation of terminal of the present invention, and the terminal is first terminal, and the first terminal includes：
Sending module 21, for sending the access request for accessing the first application APP to first server；
Receiver module 22, for receiving the data to be recommended that the first server sends, the data to be recommended are institute
State what first server was generated according to the behavioral data of the user, the behavioral data is to browse record according to the user
Obtain；
Processing module 23, for representing the data to be recommended by an APP.
Terminal provided in an embodiment of the present invention, when user runs an APP in first terminal, sends to first server and visits
Request is asked, to access during an APP, first server is generated to be recommended needed for user according to the behavioral data for prestoring
Data Concurrent gives first terminal so that first terminal represents data to be recommended by an APP.During being somebody's turn to do, when user's
When demand changes, behavioral data changes therewith, is also changed according to the data to be recommended that behavioral data is generated, therefore energy
Enough behavioral datas by collecting user, are user's recommending data according to behavioral data automation, realize that user's request changes
When, the purpose for user's recommending data promptly and accurately.
Optionally, in an embodiment of the present invention, the sending module 21, should access first is sent to first server
Before with the access request of program APP, it is additionally operable to send the user accesses an APP the to the first server
One record.
Optionally, in an embodiment of the present invention, the sending module 21, should access first is sent to first server
Before with the access request of program APP, it is additionally operable to send the second record that the user accesses the 2nd APP to second server,
2nd APP is at least one.
Optionally, in an embodiment of the present invention, the data to be recommended include at least one data module, the data
Module sorts according to the hobby of the user；
Or,
The data to be recommended include at least one PUSH message or plug-in unit.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above-mentioned each method embodiment can lead to
Cross the related hardware of programmed instruction to complete.Aforesaid program can be stored in a computer read/write memory medium.The journey
Sequence upon execution, performs the step of including above-mentioned each method embodiment；And aforesaid storage medium includes：ROM, RAM, magnetic disc or
Person's CD etc. is various can be with the medium of store program codes.
Finally it should be noted that：Various embodiments above only to illustrate technical scheme, rather than a limitation；To the greatest extent
Pipe has been described in detail with reference to foregoing embodiments to the present invention, it will be understood by those within the art that：Its according to
So the technical scheme described in foregoing embodiments can be modified, either which part or all technical characteristic are entered
Row equivalent；And these modifications or replacement, do not make the essence disengaging various embodiments of the present invention technology of appropriate technical solution
The scope of scheme.
Claims (14)
1. a kind of data recommendation method, it is characterised in that include：
The access request of the application APP of access first that first server receive user is sent by first terminal；
The first server generates data to be recommended according to the behavioral data of the user, and the behavioral data is according to described
User's browses what record was obtained；
The data is activation to be recommended is given the first terminal by the first server, so that the first terminal passes through institute
State an APP and represent the data to be recommended.
2. method according to claim 1, it is characterised in that the first server receive user is sent out by first terminal
Before the access request of the application APP of access first sent, also include：
The first server obtains the behavioral data of the user.
3. method according to claim 2, it is characterised in that the first server obtains the behavior number of the user
According to, including：
The first server receives first note of access the first APP that the user is sent by the first terminal
Record；
The first server obtains the behavioral data of the user according to the described first record.
4. method according to claim 2, it is characterised in that the first server obtains the behavior number of the user
According to, including：
The first server obtains second and records from second server, and described second is recorded as the user by described first
Send to the second server during two APP of terminal access, the 2nd APP is at least one；
The first server obtains the behavioral data of the user according to the described second record.
5. method according to claim 2, it is characterised in that the first server obtains the behavior number of the user
According to, including：
The first server receives the 3rd record of access the first APP that the user is sent by second terminal, institute
State second terminal and be at least one；
The first server obtains the behavioral data of the user according to the described 3rd record.
6. the method according to any one of Claims 1 to 5, it is characterised in that the first server is according to the user
Behavioral data generate data to be recommended, including：
When the user does not log in an APP, the first server gets according to the first record and/or the second record
Behavioral data, generate the data to be recommended；
Wherein, described first it is recorded as being taken to described first when the user browses an APP by the first terminal
Business device sends, and described second is recorded as being sent out to second server when the user browses two APP by the first terminal
It is sending and got by the first server.
7. the method according to any one of Claims 1 to 5, it is characterised in that the first server is according to the user
Behavioral data generate data to be recommended, including：
Described in user's successful log during an APP, the first server is according to the first record, the second record and the 3rd note
The behavioral data that at least one of record gets, generates the data to be recommended；
Wherein, described first it is recorded as being taken to described first when the user browses an APP by the first terminal
Business device sends, and described second is recorded as being sent out to second server when the user browses two APP by the first terminal
Sending and got by the first server, the described 3rd is recorded as the user browses described by second terminal
Send to the first server during one APP.
8. the method according to any one of Claims 1 to 5, it is characterised in that
The data to be recommended include at least one data module, and the data module sorts according to the hobby of the user；
Or,
The data to be recommended include at least one PUSH message or plug-in unit.
9. a kind of data recommendation method, it is characterised in that include：
First terminal sends the access request for accessing the first application APP to first server；
The first terminal receives the data to be recommended that the first server sends, and the data to be recommended are the described first clothes
Business device is generated according to the behavioral data of the user, and the behavioral data is obtained according to the record that browses of the user；
The first terminal represents the data to be recommended by an APP.
10. method according to claim 9, it is characterised in that the first terminal sends to first server and accesses the
Before the access request of one application APP, also include：
The first terminal to the first server sends the first record that the user accesses an APP.
11. methods according to claim 9, it is characterised in that the first terminal sends to first server and accesses the
Before the access request of one application APP, also include：
The first terminal to second server sends the second record that the user accesses the 2nd APP, and the 2nd APP is at least
For one.
12. methods according to any one of claim 9～11, it is characterised in that
The data to be recommended include at least one data module, and the data module sorts according to the hobby of the user；
Or,
The data to be recommended include at least one PUSH message or plug-in unit.
13. a kind of servers, it is characterised in that the server is first server, the first server includes：
Receiver module, the access request of the application APP of access first sent by first terminal for receive user；
Processing module, for generating data to be recommended according to the behavioral data of the user, the behavioral data is according to described
User's browses what record was obtained；
Sending module, for giving the first terminal by the data is activation to be recommended, so that the first terminal passes through institute
State an APP and represent the data to be recommended.
14. a kind of terminals, it is characterised in that the terminal is first terminal, the first terminal includes：
Sending module, for sending the access request for accessing the first application APP to first server；
Receiver module, for receiving the data to be recommended that the first server sends, the data to be recommended are described first
Server is generated according to the behavioral data of the user, and the behavioral data is obtained according to the record that browses of the user
's；
Processing module, for representing the data to be recommended by an APP.
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|---|---|---|---|
| CN201611179605.7A CN106603672A (en) | 2016-12-19 | 2016-12-19 | Data recommendation method, server and terminal |
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| CN201611179605.7A CN106603672A (en) | 2016-12-19 | 2016-12-19 | Data recommendation method, server and terminal |
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