CN106600306A - System and method for putting advertisement in three-dimensional environment - Google Patents
System and method for putting advertisement in three-dimensional environment Download PDFInfo
- Publication number
- CN106600306A CN106600306A CN201610909359.XA CN201610909359A CN106600306A CN 106600306 A CN106600306 A CN 106600306A CN 201610909359 A CN201610909359 A CN 201610909359A CN 106600306 A CN106600306 A CN 106600306A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- dimensional
- advertisement putting
- interaction
- module
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T19/00—Manipulating 3D models or images for computer graphics
- G06T19/20—Editing of 3D images, e.g. changing shapes or colours, aligning objects or positioning parts
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Physics & Mathematics (AREA)
- Accounting & Taxation (AREA)
- Theoretical Computer Science (AREA)
- Finance (AREA)
- General Physics & Mathematics (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- General Business, Economics & Management (AREA)
- Marketing (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Architecture (AREA)
- Computer Graphics (AREA)
- Computer Hardware Design (AREA)
- General Engineering & Computer Science (AREA)
- Software Systems (AREA)
- Processing Or Creating Images (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a method for putting advertisements in a three-dimensional environment. The method can aim at three-dimensional advertising spaces and put two-dimensional or three-dimensional digital advertisements in a programmed and targeted manner, and can carry out three-dimensional demonstration and interaction. The method comprises specific steps of setting an advertisement putting targeted condition on an advertisement putting platform, setting a demonstration material to be a three-dimensional advertisement object, setting interaction content, and carrying out programmed putting on the three-dimensional advertising space in the three-dimensional environment, downloading and demonstrating the three-dimensional advertisement object when the advertisement putting platform receives an advertisement demonstration request, and demonstrating the interaction content after triggering an interaction condition. The invention further provides a system adopting the method. The system is composed of the advertisement putting platform, a material server and the three-dimensional advertising spaces, and can satisfy the putting requirements of performing two-dimensional and three-dimensional advertisement demonstration according to targeted requirements of the advertisements in the case of different audiences or different contexts in the three-dimensional advertising spaces.
Description
Technical field
The present invention relates to the method for advertisement putting, more particularly to enter for three-dimensional environment in sequencing purchase ad system
The method that row 3- D ads is thrown in.
Background technology
In traditional advertisement position orientation is thrown in, the input content of main flow is banner, table plague, full frame, video, primary advertisement
Etc. one-dimensional or two-dimensional content and data, increasing flow is thrown in and is selected and purchased using sequencing automatic orientation.With 3D, VR,
The continuous development of the 3-D technologies such as AR, the demand that sequencing advertisement putting is carried out in three-dimensional environment are more and more urgent, and traditional
Cannot meet demand for one-dimensional or two-dimentional advertisement orientation system and method, it is therefore desirable to it is a kind of with more autgmentability and energy
The jettison system and strategy of compatible tradition input form.
Traditional way is to be directly embedded in the quite a while in three-dimensional environment using fixed three dimensional object and interaction.
This mode cannot carry out differentiation and throw in and more precisely orient to 3- D ads, therefore exist on the effect conversion ratio of advertisement
The space for being lifted.
The content of the invention
The brief overview of one or more aspects given below is providing to the basic comprehension in terms of these.This general introduction is not
The extensive overview of all aspects for contemplating, and it is also non-to be both not intended to identify the key or decisive key element of all aspects
Attempt to define the scope in terms of any or all.Its unique purpose is will to provide the one of one or more aspects in simplified form
A little concepts think the sequence of more detailed description given later.
It is an object of the invention to solve the above problems, there is provided a kind of method that advertisement putting is carried out in three-dimensional environment
With the system of a set of employing the method, can be oriented as advertisement according to commercial audience and advertising environments in three-dimensional environment, from
Dynamicization is thrown in and is carried out corresponding interaction with audient, therefore commercial audience acceptance and conversion ratio can be substantially improved.
The technical scheme is that：Present invention is disclosed a kind of method that advertisement putting is carried out in three-dimensional environment, bag
Include following steps.
Step 1：Advertisement launching platform arrange advertisement putting stereotactic conditions, arrange show material be three-dimensional Ad Object,
Interaction content is set.
Step 2：Sequencing input is carried out to the 3- D ads position in three-dimensional environment in advertisement launching platform.
Step 3：When the showing advertisement that advertisement launching platform receives 3- D ads position is asked, 3- D ads data are returned.
Step 4：3- D ads data parsing of the 3- D ads position to receiving, obtain audience material or material address,
The information such as advertisement interactive mode, advertisement interaction content.
Step 5：Handed over according to the audience material or material address, advertisement interactive mode, advertisement that obtain 3- D ads position
Mutually the information such as content carries out showing advertisement and interaction.
In some embodiments, advertisement launching platform is sequencing automatic advertising release platform.
In some embodiments, advertisement putting stereotactic conditions include 0 group or the sub- condition of multigroup orientation.
In some embodiments, advertisement putting stereotactic conditions by comprising between the sub- condition of orientation and, or, it is XOR, non-
One or more combinations in relation.
In some embodiments, advertisement putting orient sub- condition be time when ad-request occurs, place, equipment,
Audience information, media, advertisement position, context, label, historical behavior, predictive behavior correlated condition.
In some embodiments, material is uploaded to special material server or CDN.
In some embodiments, three-dimensional Ad Object can be the file or file bag of threedimensional model or animated format
Form, or the selected form preset three-dimensional option and multiple two-dimentional materials or three-dimensional material are set for ad-hoc location,
The form of one section of real time execution code of threedimensional model or animation can also be dynamically generated.
In some embodiments, two-dimentional material generates foot for two-dimentional word, two-dimension picture, two dimensional surface animation, two dimension
The online or off-line form of sheet or video.
In some embodiments, three-dimensional material be three-dimensional word, threedimensional model, three-dimensional animation, it is three-dimensional generate script, three
The online or off-line form of dimension video.
In some embodiments, interaction content includes interacting trigger condition and interaction implementation content.
In some embodiments, interaction trigger condition be quantifiable display state, the time, timing, touch, click on,
Gesture, mouse track, voice, geographical position, three-dimensional environment, the moving body state in three-dimensional environment, 3- D ads position, it is
One or more combinations that system, external information change.
In some embodiments, interaction implementation content for the concrete digital behavior that can accomplish of enforcement in current environment and
Interaction.
In some embodiments, 3- D ads position is the 3D shape for possessing certain three-dimensional boundaries, can be ball, cube
Body, rule or irregular solid figure.
In some embodiments, 3- D ads position can accommodate the three-dimensional Ad Object and attached of dynamic requests advertisement acquisition
Category animation simultaneously allows the three-dimensional Ad Object or attached animation of acquisition beyond the form range of 3- D ads position.
Present invention further teaches the system that advertisement putting is carried out in three-dimensional environment of a set of employing said method, the system
System is included such as lower module.
3- D ads makes module, for making three-dimensional Ad Object and animation.
Material servo module, for uploading management ad material.
Advertisement putting module, for setting stereotactic conditions, ad material and interaction content.
3- D ads position module, for being embedded in three-dimensional environment and representing 3- D ads, according to specified interactive mode
Interact and animation.
The handling process of the system is, in advertisement putting module creation and management advertisement putting behavior, to set stereotactic conditions,
Setting 3- D ads makes the three-dimensional material of module making and obtains the three-dimensional material address after uploading from material servo module, if
Determine interaction content；When 3- D ads position module sends ad-request to advertisement putting module, obtain in real time and meet stereotactic conditions
Advertisement, from material servo module downloads ad material and represent, and can be interacted according to the interactive mode specified and animation.
In some embodiments, it is independent or integrated d-making software that 3- D ads makes module.
In some embodiments, 3- D ads makes module and can generate the three-dimensional Ad Object file that can be used to throwing in,
Also can be combined with material servo module and be directly generated three-dimensional Ad Object reference address.
In some embodiments, material servo module is some ergin material servers, mostly regional allocations formula service
Device cluster.
In some embodiments, material servo module typically can select optimal according to the different network environments of visitor
Server carries out material download service nearby.
In some embodiments, advertisement putting module is to carry some groups of advertisement puttings of sequencing advertisement launching platform
Server, mostly high-performance distributed server cluster.
In some embodiments, material file can be received during advertisement putting module settings ad material or material is accessed
Address.
In some embodiments, material file automatic or manual can be directed to during advertisement putting module settings ad material
Upload to material servo module and generate material reference address.
In some embodiments, 3- D ads position module is for receiving 3- D ads position and realizes ad-request, advertisement exhibition
The interactive program body of existing, advertisement, typically using SDK or API forms as the interaction between three-dimensional environment and advertisement putting module in
It is situated between.
Present invention contrast prior art has following beneficial effect：Compared to prior art, the present invention can be in three-dimensional ring
Oriented as advertisement according to commercial audience and advertising environments in border, automatization is thrown in and carries out corresponding interaction with audient,
Therefore commercial audience acceptance and conversion ratio can be substantially improved.
Description of the drawings
The flow chart that Fig. 1 shows the method that advertisement putting is carried out in three-dimensional environment of the present invention.
Fig. 2 shows the module relation diagram of the system that advertisement putting is carried out in three-dimensional environment of the present invention.
Fig. 3 shows original protocol object organizational structure graph of a relation.
Fig. 4 shows the object tissue framework graph of a relation for improving original agreement of the present invention.
Specific embodiment
After the detailed description of embodiment of the disclosure is read in conjunction with the following drawings, better understood when the present invention's
Features described above and advantage.In the accompanying drawings, each component is not necessarily drawn to scale, and with similar correlation properties or feature
Component may have same or like reference.
One kind of this patent is mainly embodied as flow process and is divided into three phases, i.e. technique preparation stage, advertisement preparatory stage
With the advertisement putting stage.
In the technique preparation stage, need to get out advertisement putting module and SDK, and special SDK is embedded into into 3D applications
In.
The advertisement preparatory stage, the good three-dimensional Ad Object of d-making module creation and interaction can be passed through, or by tradition
The good two dimension audience and interaction of instrument creation, and upload on picture servo module in case download, and in advertisement launching platform
On create corresponding advertisement orientation and interaction content.
In the advertisement putting stage, on suitable opportunity to advertisement putting module request 3D advertisements, advertisement putting module can pin for SDK
Ad-request to meeting stereotactic conditions returns corresponding advertising message, is shown according to the advertising message for returning by SDK three-dimensional wide
Accuse and interaction.
Hereinafter the specific works and flow process in each stage are explained item by item.
In the technique preparation stage, if advertisement putting module is not triangular web（Such as advertising network）, but OpenRTB is literary
Shelves defined in party in request platform DSP and the side's of selling platform SSP platforms, then need using programming protocol connection DSP with
SSP。
SSP manages media and advertisement position resource, and by the ad-request received from advertisement position DSP is carried out inquiry in real time and
Decide.
DSP manages advertisement and waiting, receives ad-request from SSP and carries out directed screening, to meeting stereotactic conditions and row
The advertisement putting advertisement of phase.
By the programming protocol that updates and it is extended and carries out communicating with each other between SSP and DSP.
In the technique preparation stage, as original program agreement e insufficient to meet 3D input requirements, in addition it is also necessary to sequencing
Agreement（By taking OpenRTB2.3.1 versions as an example, this patent can also be implemented in other programming protocols this specific implementation process）Enter
Row expands to be increased, therefore has following renewal.
The Imp objects defined in former OpenRTB2.3.1 Protocol documents represent for processing, object tissue such as Fig. 3 institutes
Show.Originally it is implemented under Imp objects, increasing an optional 3D object, as shown in Figure 4.
The specific attribute of 3D objects is as shown in the table.
| Attribute | Type | Description |
| location | Double arrays;It is necessary | The coordinate of the advertisement position, the double arrays of size=3, is followed successively by x, y, z |
| size | Double arrays;It is necessary | The size of the advertisement position, the double arrays of size=3, is followed successively by xlen, ylen, zlen |
| engine | string | The rendering engine adopted by the advertisement position. |
| ext | object | Excessive data.This can be specifically arranged according to different rendering engines or three-dimensional scene information. |
Increase some attributes in Device objects, it is as shown in the table.
| Attribute | Type | Description |
| devicedir | Double arrays | The direction of the display device, the double arrays of size=3, is followed successively by yaw, pitch, roll |
| device3dtype | Integer | The type of 3D equipment.1=3D, 2=VR, 3=AR |
| viewport3d | Double arrays | The visual angle of the display device, the double arrays of size=2 are upper and lower maximum visual angle and left and right maximum visual angle according to this. |
| 3dcontext | Context arrays | The surrounding object that the display device is identified by AR technologies. |
| 3dcontextengine | string | The display device recognizes engine by recognizing the AR used by surrounding object. |
Newly-increased Context objects, it is as shown in the table to possess attribute.
| Attribute | Type | Description |
| geo | object | The Geo objects of environment-identification things geographic location for expressing. |
| name | string | The title of environment-identification things for expressing. |
| accuracy | double | For representing the accuracy of current identification. |
| ext | object | Excessive data.This can be specifically arranged according to different identification engines. |
Other need the protocol contents of modification.
In the technique preparation stage, need SSP and DSP realize it is corresponding update content defined in programming protocol and according to
Corresponding semanteme is filled in when SDK gets and inquired the price to DSP after corresponding information on demand from SSP.
In the technique preparation stage, need to update special SDK for 3D advertisement positions are created in 3D applications, 3D advertisements are performed
Represent with interaction logic etc..
Because there is a great difference in file structure, display effect, support characteristic in different display engines, therefore for not
Same 3D display engines, need to prepare corresponding SDK.
The SDK can be integrated in 3D applications with most simplified way, and only needs 3D application developers in the function of scene entrance
It is lower to initialize and call in other functions, you can to participate in normally rendering in link for 3D applications.
The SDK needs to register in SSP, often with a series of serial numbers to show media and ad spot information.
The SDK can create the 3- D ads position solid of a specified size in current scene in initialization procedure,
But the general solid is simultaneously not rendered.
The SDK typically can be presented in the audience asked in the advertisement position solid, but it is also possible to partly exceed
The solid.
The audience asked can be typically presented in the SDK center or z-axis bottom of the advertisement position solid
Concordantly.
The SDK can be with pre-download audience and other material resources and corresponding script, it is also possible to real-time loading resource,
Especially streaming media resource.
When the advertising resource asked is 3D objects, the SDK can be carried in the 3D objects in advertisement position and directly open up
Now with the interaction for calling 3D objects.
When the advertising resource asked is 2D objects such as video, picture etc., the SDK can automatically create 3D objects and incite somebody to action
2D objects represent in the 3 d space as 2D pinup pictures or other modes.
When the advertising resource asked is script, the SDK can perform the script in this scenario in the way of safer.
In the advertisement preparatory stage, packed ad material can be uploaded on special material server or CDN and be obtained
Obtain public network network address.
Can be completing by way of interface interchange in two dimension or d-making module.
Can be completed by way of independently uploading on special material server.
Can be completing by way of active upload on CDN.
In the advertisement preparatory stage, Advertisement arrangement, advertisement KPI, stereotactic conditions can be set in advertisement launching platform, it is intended that show
Interaction content is three dimensional object information.
The conventional informations such as Advertisement arrangement, advertisement KPI, general stereotactic conditions can be set.
Adline can be set for 3D, banner, it is full frame, spread its tail, video, various advertisement forms such as primary.
Equipment can be set and be orientated the 3D display devices such as aobvious, the AR glasses of PC, VR head.
Operating system can be set and be orientated Windows, MacOS, iOS, VR specific operating system, AR specific operating systems etc.
3D relevant operating system.
3D display engines can be set and be orientated the relevant display engines of the 3D such as Unity3D, UnReal, Unigine.
3D display engine versions can be set and be orientated 3D display engines selected by 5.0+, 5.1+, 5.2+, 5.3+, 6.0+ etc.
Available edition number.
AR identification engines can be set and be orientated the AR such as Metaio, Vuforia, Google identification engines.
AR identification Engine Version orientations can be set.
Advertisement direction can be set for actual direction or all the time towards audient.
Advertising display object type can be set for particular contents such as Unity3D files, picture, video, scripts.
Advertising display object can be set for upper transmitting file or online network address is set to.
Advertisement interaction content can be set to open webpage, playing the concrete interaction such as video.
After the completion of arranging advertisement, preservation is submitted to and is synchronized in DSP advertisement putting engines, waits qualified advertisement to ask
Ask.
In the advertisement putting stage, main flow is as follows.
User has the scene for being embedded with SDK advertisement positions in opening 3D applications.
SDK initiates ad-request to SSP after scene loading premised on not affecting Consumer's Experience in advance.
SSP after the ad-request that SDK sends is received, will request according to form issue docked DSP and etc. it is to be returned.
DSP judges currently whether have advertisement to meet this request according to stereotactic conditions after the bid request for receiving SSP
Every relevant information.
If corresponding advertisement, then DSP selects suitable price to respond bid request.It is not involved in bidding if not,
And return the response for being not involved in bidding.
SSP sends notice of award to the DSP of best bid after the request for quote for receiving DSP, while the DSP is returned
Advertising message return to SDK.
After SDK receives advertising message and is parsed, start pre-download advertising display object.
After the completion of advertising display object pre-download, advertising display object can be mourned in silence and is loaded in advertisement position by SDK.
When user perspective it can be seen that during advertisement position, the three dimensional object in advertisement position will be according to specifying in advertising message
" all the time towards audient " or " actual direction " mode represents, and synchronously performs the lasting behavior of nonreciprocal.
When user interacts behavior to three dimensional object, audience can perform corresponding function in essence material script.
The embodiment one of the method for advertisement putting is carried out in three-dimensional environment.
This example demonstrates using a kind of specific but common situation of this patent method, i.e.,：Using Unity3D conducts
3- D ads makes module, for making threedimensional model and animation；Using popular CDN as material servo module, for
Pass and manage threedimensional model and animation, and realize distributed downloads；Using the advertising platform DSP+ of application program standard agreement
SSP as advertisement putting module, for arranging advertisement putting information and ad spot information；Made using special Unity3D SDK
For the embedded module in 3- D ads position, it is embedded into Unity3D applications or plays（3D is unitedly called to apply in the present embodiment）In, by setting
Determine ad-hoc location and relevant information to generate 3- D ads position and show automatically 3- D ads and user when user is visible by SDK
It is interactive.
In the present embodiment, idiographic flow is as follows.
Technique preparation stage, needs are ready to using the advertisement launching platform DSP and SSP, SDK tri- for updating programming protocol
Side, and SDK is embedded in 3D applications.
The advertisement preparatory stage, need to create three-dimensional Ad Object and interaction by Unity3D, and upload on CDN with
It is standby to download, and corresponding advertisement orientation and interaction content are created on advertisement launching platform DSP.
Advertisement putting stage, SDK ask 3D advertisement, SSP ask the advertisement to SSP to by SDK on suitable opportunity
Ask to mass-send to collect to all DSP for accessing by the programming protocol for updating and bid, DSP can be directed to the advertisement for meeting stereotactic conditions
Request returns corresponding advertising message and quotation, and SSP confirms to bid and returns the advertising message of winning advertisement after winner to SDK,
3- D ads and interaction are shown according to the advertising message for returning by SDK.
In the advertisement preparatory stage, needs create three-dimensional Ad Object in Unity3D, are an automobile mould in this example
Type, interaction content are rotation automatically, body car paint color of changing trains after user's click vehicle body.
Car model file is imported in Unity3D.
Adjustment automobile diffuse-reflectance and Reflction.
Acquiescence light source is set, proper angle is selected.
Ambient light and various specially good effects are set.
Automobile pinup picture is baked and banked up with earth.
Automobile is arranged in script to rotate automatically.
Body car paint of changing trains after user clicks on vehicle body is set in script and bakes and banks up with earth pinup picture, corresponding interactive advertisement monitoring letter is set
Breath.
The model for creating and animation are packed.
In the advertisement preparatory stage, packed 3D ad materials are uploaded to into CDN by way of the active upload on CDN
Go up and obtain public network network address.
In the advertisement preparatory stage, Advertisement arrangement, advertisement KPI, stereotactic conditions can be set in DSP platform, it is intended that show interaction
Content is three dimensional object information.
Setting Advertisement arrangement is the year two thousand twenty January 1 to the year two thousand twenty January 30.
Advertisement KPI is set to represent 200,000 times.
The conventional informations such as general stereotactic conditions are not provided with, i.e., are all thrown in.
Setting adline is 3D.
Setting equipment be orientated the aobvious HTC Vive or Oculus or PlayStation or PC or iPhone of specific VR heads or
iPad。
Operating system is set and is orientated Windows or iOS.
3D display engines are set and are orientated Unity3D.
3D display engine versions are set and are orientated 5.3+.
AR identification engines are set and are orientated nothing, represent and orient without the need for AR.
It is all the time towards audient to arrange advertisement direction.
It is Unity3D files to arrange advertising display object type.
Arrange advertising display object to be online network address and paste here the network address obtained from CDN.
Interaction is carried due to showing in object Unity3D files, arranging advertisement interaction content in the present embodiment is
Nothing.
After the completion of advertisement is set, 3D automotive advertisings is saved as, is submitted to and is synchronized in DSP advertisement putting engines, wait symbol
The ad-request of conjunction condition.
In the advertisement putting stage, main flow in the present embodiment is as follows.
User has the scene for being embedded with SDK advertisement positions in opening 3D applications.
SDK initiates ad-request to SSP after scene loading premised on not affecting Consumer's Experience in advance.
SSP after the ad-request that SDK sends is received, will request according to form issue docked DSP and etc. it is to be returned.
According to stereotactic conditions, DSP judges that 3D automotive advertisings meet the items of this request after the bid request for receiving SSP
Relevant information, DSP select higher price to return with 3D automotive advertisings information response bid request.
SSP has found that the DSP is bid highest response after the request for quote for receiving DSP, therefore in sending to the DSP
Mark is notified, while the 3D automotive advertising information that the DSP is returned is returned to SDK.
After SDK receives 3D automotive advertisings information and is parsed, start from CDN pre-download advertising car packaging files.
After the completion of 3D automobile packaging file pre-downloads, 3D car models can be mourned in silence and are loaded in advertisement position by SDK.
When user perspective it can be seen that during advertisement position, the 3D automobiles in advertisement position will be according to specifying in advertising message
" all the time towards audient " mode represents, and is synchronously rotated.
When user carries out click behavior to 3D automobiles, audience can perform corresponding function in essence material script, cut
Change the car paint color of automobile.
The embodiment two of the method for advertisement putting is carried out in three-dimensional environment.
This example demonstrates using another kind of specific but common situation of this patent method, i.e., opening up in three-dimensional environment
The method for showing video or display advertising.The present embodiment, is regarded for uploading and managing as material servo module using popular CDN
Frequency or picture, and realize distributed downloads；Using incorporating the advertising network platform AN of advertising resource and media resource as wide
Putting module is accused, for arranging advertisement putting information and ad spot information；Using special SDK as the embedded mould in 3- D ads position
Block, is embedded in 3D applications, by setting ad-hoc location and relevant information generation 3 D video panel advertisement position and automatic by SDK
Show 3 D video advertisement and user interaction when user is visible.
In the present embodiment, as shown in figure 3, idiographic flow is as follows.
Technique preparation stage, needs are ready to incorporate advertising network the platform AN and SDK of advertising resource and media resource,
And SDK is embedded in 3D applications.
Advertisement preparatory stage, needs are intended to the video thrown in or picture and upload on CDN in case downloading, and throw in advertisement
It is laid flat on platform DSP and creates corresponding advertisement orientation and interaction content.
Advertisement putting stage, SDK ask 3D advertisement, AN be directed to the advertisement that meet stereotactic conditions to AN on suitable opportunity
Request returns corresponding advertising message, shows 3- D ads and interaction according to the advertising message for returning by SDK.
In the advertisement preparatory stage, the video resource for preparing to create is needed.
In the advertisement preparatory stage, video material is uploaded on CDN and public network network address is obtained.
In the advertisement preparatory stage, Advertisement arrangement, advertisement KPI, stereotactic conditions are set in DSP platform, it is intended that show in interaction
Hold for three dimensional object information.
Setting Advertisement arrangement is the year two thousand twenty January 1 to the year two thousand twenty January 30.
Advertisement KPI is set to represent 200,000 times.
The conventional informations such as general stereotactic conditions are not provided with, i.e., are all thrown in.
Setting adline is 3D.
Setting equipment is orientated the aobvious HTC Vive of specific VR heads.
Operating system is set and is orientated Windows.
3D display engines are set and are orientated Unity3D.
3D display engine versions are set and are orientated 5.3+.
AR identification engines are set and are orientated nothing, represent and orient without the need for AR.
It is all the time towards audient to arrange advertisement direction.
It is video file to arrange advertising display object type.
Arrange advertising display object to be online network address and paste here the network address obtained from CDN.
Advertisement interaction content is set to play video.
After the completion of advertisement is set, 3D video ads is saved as, is submitted to and is synchronized in DSP advertisement putting engines, wait symbol
The ad-request of conjunction condition.
In the advertisement putting stage, main flow in the present embodiment is as follows.
User has the scene for being embedded with SDK advertisement positions in opening 3D applications.
SDK initiates ad-request to AN after scene loading premised on not affecting Consumer's Experience in advance.
According to stereotactic conditions, AN judges that current 3D video ads meet this time and ask after the ad-request that SDK sends is received
The advertising message is returned to SDK by the every relevant information asked.
After SDK receives advertising message and is parsed, start to create 3- D ads position solid according to the masterplate specified
With a perpendicular, the Planar Mapping is set for a video flowing material.
When user perspective it can be seen that during advertisement position, the 3D videos perpendicular in advertisement position will be according in advertising message
" all the time towards the audient " mode specified represents.
When user carries out click behavior to three dimensional object, audience can perform corresponding function in essence material script,
Commence play out the video stream media.
It is for so that any person skilled in the art can all make or use the disclosure to provide of this disclosure being previously described.It is right
The various modifications of the disclosure all will be apparent for a person skilled in the art, and the generic principles defined herein
Spirit or scope of other variants without departing from the disclosure can be applied to.Thus, the disclosure is not intended to be limited to this
Example and design described in text, but should be awarded it is consistent with principle disclosed herein and novel features most
Wide scope.
Claims (9)
1. a kind of method that advertisement putting is carried out in three-dimensional environment, it is characterised in that：
Advertisement putting stereotactic conditions are set, displaying material is set in three-dimensional Ad Object, setting interaction in advertisement launching platform
Hold, sequencing input is carried out to the 3- D ads position in three-dimensional environment, when advertisement launching platform receives showing advertisement asks, under
Carry three-dimensional Ad Object and represent, after triggering interaction condition, show interaction content；
Wherein advertisement launching platform is sequencing automatic advertising release platform；
Wherein advertisement putting stereotactic conditions include 0 group or the sub- condition of multigroup orientation, and advertisement putting stereotactic conditions are by comprising orientation
Between sub- condition and, or, one or more combinations in XOR, non-relation, per group of sub- condition be when ad-request occurs when
Between, place, equipment, operating system, technology, audience information, media, advertisement position, context, label, historical behavior, predictive behavior
Correlated condition；
Wherein material is uploaded to special material server or CDN.
2. the method for advertisement putting according to claim 1, it is characterised in that three-dimensional Ad Object can be threedimensional model
Or the file or file bag of animated format form, or select default three-dimensional option and for ad-hoc location setting one
Or the form of multiple two-dimentional materials or three-dimensional material, it is also possible to it is dynamically generated one section of real time execution generation of threedimensional model or animation
The form of code；Two-dimentional material be two-dimentional word, two-dimension picture, two dimensional surface animation, two dimension generate the online of script or video or
Off-line form, three-dimensional material be three-dimensional word, threedimensional model, three-dimensional animation, it is three-dimensional generate script, 3 D video online or from
Line form.
3. the method for advertisement putting according to claim 1, it is characterised in that interaction content include interacting trigger condition and
Interaction implementation content；Interaction trigger condition be quantifiable display state, the time, timing, touch, click on, gesture, mouse rail
Mark, voice, geographical position, three-dimensional environment, the moving body state in three-dimensional environment, 3- D ads position, system, external information are sent out
One or more combinations for changing；Concrete digital behavior and friendship that interaction implementation content can be accomplished for enforcement in current environment
Mutually.
4. the method for advertisement putting according to claim 1, it is characterised in that 3- D ads position is to possess certain three-dimensional side
The 3D shape on boundary, can be framework, spheroid, rule or irregular solid figure, can accommodate sequencing request advertisement and obtain
Three-dimensional Ad Object and attached animation, it is allowed to the three-dimensional Ad Object of acquisition or attached animation part are all presented in three-dimensional
In the form range of advertisement position.
5. the method for advertisement putting according to claim 1, it is characterised in that can be immediately after three-dimensional Ad Object is downloaded
Or time delay display advertisement content.
6. the system that advertisement putting is carried out in three-dimensional environment of a set of employing said method, it is characterised in that：
3- D ads makes module, for making three-dimensional Ad Object and animation, is independent or integrated d-making software；Can
Generation can be used for the three-dimensional Ad Object file thrown in, and also can be combined with material servo module and directly generate three-dimensional Ad Object net
Network reference address；
Material servo module, for uploading management ad material, is some ergin material servers, mostly regional allocations formula service
Device cluster；
Advertisement putting module, for setting stereotactic conditions, ad material and interaction content, is to carry sequencing advertisement launching platform
Some groups of advertisement releasing servers；
3- D ads position module, for being embedded in three-dimensional environment and representing 3- D ads, is carried out according to specified interactive mode
Interaction and animation, are to accommodate 3- D ads position and realize the interactive program body of ad-request, showing advertisement, advertisement；
In advertisement putting module creation and management advertisement putting behavior, stereotactic conditions, the two-dimentional material of setting or 3- D ads are set
Make the three-dimensional material of module making and the three-dimensional material address after uploading is obtained from material servo module, set interaction content；
When 3- D ads position module sends ad-request to advertisement putting module, the advertisement for meeting stereotactic conditions is obtained in real time, from element
Material servo module downloads ad material simultaneously represents, and can be interacted according to the interactive mode specified and animation.
7. the system of advertisement putting according to claim 6, it is characterised in that the material servo module typically can basis
The different network environments of visitor select optimal server nearby to carry out material download service.
8. the system of advertisement putting according to claim 6, it is characterised in that the advertisement putting module settings advertisement element
Material file or material reference address can be received during material.
9. the system of advertisement putting according to claim 6, it is characterised in that the advertisement putting module settings advertisement element
Material servo module can be uploaded either automatically or physically for material file during material and generate material reference address.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610909359.XA CN106600306A (en) | 2016-10-19 | 2016-10-19 | System and method for putting advertisement in three-dimensional environment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610909359.XA CN106600306A (en) | 2016-10-19 | 2016-10-19 | System and method for putting advertisement in three-dimensional environment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106600306A true CN106600306A (en) | 2017-04-26 |
Family
ID=58556438
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610909359.XA Pending CN106600306A (en) | 2016-10-19 | 2016-10-19 | System and method for putting advertisement in three-dimensional environment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106600306A (en) |
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107146143A (en) * | 2017-05-09 | 2017-09-08 | 张选琪 | Advanced manufacture e-commerce platform |
| CN107967632A (en) * | 2017-12-25 | 2018-04-27 | 深圳豪客互联网有限公司 | A kind of advertisement demonstration method and device |
| CN109599039A (en) * | 2019-01-11 | 2019-04-09 | 张凯 | A kind of method and system playing e-advertising |
| CN109933389A (en) * | 2017-12-19 | 2019-06-25 | 阿里巴巴集团控股有限公司 | Data object information processing, page display method and device |
| WO2020064026A1 (en) * | 2018-09-28 | 2020-04-02 | 北京多点在线科技有限公司 | Game advertisement production method and platform, storage medium |
| CN110992859A (en) * | 2019-11-22 | 2020-04-10 | 北京新势界科技有限公司 | Advertising board display method and device based on AR guide |
| CN111445274A (en) * | 2018-12-27 | 2020-07-24 | 北京奇虎科技有限公司 | Configurable packaging method and device based on advertisement platform and computing equipment |
| CN111724180A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Advertisement putting method and system |
| CN112235640A (en) * | 2020-10-14 | 2021-01-15 | 广州欢网科技有限责任公司 | Upgrading-free advertisement space processing method, device and equipment |
| CN112435069A (en) * | 2020-12-02 | 2021-03-02 | 北京五八信息技术有限公司 | Advertisement putting method and device, electronic equipment and storage medium |
| CN112506526A (en) * | 2021-02-03 | 2021-03-16 | 树根互联技术有限公司 | Data presentation software deployment method and device and electronic equipment |
| CN107464131B (en) * | 2017-06-30 | 2021-11-23 | 百度在线网络技术（北京）有限公司 | Advertisement display method, device, equipment and readable medium for three-dimensional city model |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101256590A (en) * | 2008-04-03 | 2008-09-03 | 北京艺龙天地文化传播有限公司 | Simulation system for three-dimensional on-line virtual reality of environment combining with WebGis and method thereof |
| CN101923686A (en) * | 2009-06-12 | 2010-12-22 | 复旦大学 | Method for integrating digital media in networked virtual environment in seamless mode |
| CN103065260A (en) * | 2013-01-22 | 2013-04-24 | 分众(中国)信息技术有限公司 | Interactive advertisement information management system based on cloud computing |
| CN104574005A (en) * | 2015-02-15 | 2015-04-29 | 蔡耿新 | Advertisement display management system integrating augmented reality, somatic sense and green screening technology and advertisement display management method integrating augmented reality, somatic sense and green screening technology |
-
2016
- 2016-10-19 CN CN201610909359.XA patent/CN106600306A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101256590A (en) * | 2008-04-03 | 2008-09-03 | 北京艺龙天地文化传播有限公司 | Simulation system for three-dimensional on-line virtual reality of environment combining with WebGis and method thereof |
| CN101923686A (en) * | 2009-06-12 | 2010-12-22 | 复旦大学 | Method for integrating digital media in networked virtual environment in seamless mode |
| CN103065260A (en) * | 2013-01-22 | 2013-04-24 | 分众(中国)信息技术有限公司 | Interactive advertisement information management system based on cloud computing |
| CN104574005A (en) * | 2015-02-15 | 2015-04-29 | 蔡耿新 | Advertisement display management system integrating augmented reality, somatic sense and green screening technology and advertisement display management method integrating augmented reality, somatic sense and green screening technology |
Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107146143B (en) * | 2017-05-09 | 2020-06-02 | 范子龙 | Advanced manufacturing e-commerce platform |
| CN107146143A (en) * | 2017-05-09 | 2017-09-08 | 张选琪 | Advanced manufacture e-commerce platform |
| CN107464131B (en) * | 2017-06-30 | 2021-11-23 | 百度在线网络技术（北京）有限公司 | Advertisement display method, device, equipment and readable medium for three-dimensional city model |
| CN109933389A (en) * | 2017-12-19 | 2019-06-25 | 阿里巴巴集团控股有限公司 | Data object information processing, page display method and device |
| CN107967632A (en) * | 2017-12-25 | 2018-04-27 | 深圳豪客互联网有限公司 | A kind of advertisement demonstration method and device |
| CN107967632B (en) * | 2017-12-25 | 2021-04-20 | 深圳Tcl新技术有限公司 | Advertisement display method and device |
| WO2020064026A1 (en) * | 2018-09-28 | 2020-04-02 | 北京多点在线科技有限公司 | Game advertisement production method and platform, storage medium |
| CN111445274A (en) * | 2018-12-27 | 2020-07-24 | 北京奇虎科技有限公司 | Configurable packaging method and device based on advertisement platform and computing equipment |
| CN111445274B (en) * | 2018-12-27 | 2024-04-05 | 三六零科技集团有限公司 | Configurable packaging method and device based on advertisement platform and computing equipment |
| CN109599039A (en) * | 2019-01-11 | 2019-04-09 | 张凯 | A kind of method and system playing e-advertising |
| CN111724180A (en) * | 2019-03-19 | 2020-09-29 | 北京奇虎科技有限公司 | Advertisement putting method and system |
| CN110992859A (en) * | 2019-11-22 | 2020-04-10 | 北京新势界科技有限公司 | Advertising board display method and device based on AR guide |
| CN112235640A (en) * | 2020-10-14 | 2021-01-15 | 广州欢网科技有限责任公司 | Upgrading-free advertisement space processing method, device and equipment |
| CN112435069A (en) * | 2020-12-02 | 2021-03-02 | 北京五八信息技术有限公司 | Advertisement putting method and device, electronic equipment and storage medium |
| CN112506526A (en) * | 2021-02-03 | 2021-03-16 | 树根互联技术有限公司 | Data presentation software deployment method and device and electronic equipment |
| CN112506526B (en) * | 2021-02-03 | 2021-08-03 | 树根互联技术有限公司 | Data presentation software deployment method and device and electronic equipment |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106600306A (en) | System and method for putting advertisement in three-dimensional environment | |
| US11249714B2 (en) | Systems and methods of shareable virtual objects and virtual objects as message objects to facilitate communications sessions in an augmented reality environment | |
| US20210304510A1 (en) | Three-dimensional virtual environment | |
| US10431003B2 (en) | Three-dimensional virtual environment | |
| US20200013004A1 (en) | Apparatus and method of conducting a transaction in a virtual environment | |
| CN105046526B (en) | The advertisement self-operation system of real-time online | |
| US8850331B2 (en) | System and method for item inquiry and information presentation via standard communication paths | |
| CN103534721B (en) | It is a kind of using the method for advertising service and the computing device for executing this method | |
| US20130019184A1 (en) | Methods and systems for virtual experiences | |
| CN107294838A (en) | Animation producing method, device, system and the terminal of social networking application | |
| WO2006126205A2 (en) | Systems and uses and methods for graphic display | |
| US20140267599A1 (en) | User interaction with a holographic poster via a secondary mobile device | |
| US20140267598A1 (en) | Apparatus and method for holographic poster display | |
| US10272340B2 (en) | Media system and method | |
| CN102204207A (en) | Inclusion of web content in a virtual environment | |
| US20050022139A1 (en) | Information display | |
| US20050021472A1 (en) | Transactions in virtual property | |
| WO2013120851A1 (en) | Method for sharing emotions through the creation of three-dimensional avatars and their interaction through a cloud-based platform | |
| CN102438204A (en) | Geo-fenced Virtual Scratchcard | |
| CN108427683A (en) | A kind of resource put-on method and device | |
| WO2019099912A1 (en) | Integrated operating environment | |
| CN108877310A (en) | A kind of novel VR encyclopaedia classroom | |
| CN108255910A (en) | Information displaying method, client, server-side and equipment | |
| KR20200038023A (en) | Virtual reality gallery system and virtual reality gallery management method | |
| US11461974B2 (en) | System and method for creating geo-located augmented reality communities |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20170426 |
|
| WD01 | Invention patent application deemed withdrawn after publication |