CN106570724A - Advertisement push method based on virtual currency and advertisement push system thereof - Google Patents
Advertisement push method based on virtual currency and advertisement push system thereof Download PDFInfo
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- CN106570724A CN106570724A CN201610942320.8A CN201610942320A CN106570724A CN 106570724 A CN106570724 A CN 106570724A CN 201610942320 A CN201610942320 A CN 201610942320A CN 106570724 A CN106570724 A CN 106570724A
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- 238000000034 method Methods 0.000 title claims abstract description 17
- 230000008520 organization Effects 0.000 claims description 14
- 238000004458 analytical method Methods 0.000 claims description 3
- 230000000694 effects Effects 0.000 description 4
- 238000010586 diagram Methods 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 2
- 239000011800 void material Substances 0.000 description 2
- 239000002699 waste material Substances 0.000 description 2
- 241001269238 Data Species 0.000 description 1
- 230000033228 biological regulation Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 230000007423 decrease Effects 0.000 description 1
- 238000002716 delivery method Methods 0.000 description 1
- 230000001419 dependent effect Effects 0.000 description 1
- 230000007613 environmental effect Effects 0.000 description 1
- 238000007645 offset printing Methods 0.000 description 1
- 230000000630 rising effect Effects 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an advertisement push method based on virtual currency and an advertisement push system thereof. The method comprises the steps that a user terminal acquires the virtual currency through physical currency; the user terminal performs consumption through the virtual currency; the consumption data of corresponding consumption are recorded; and the consumption data of the user terminal are analyzed and the relevant advertisement is pushed to the user terminal. The consumption habits or the specific preferences of the user are obtained by analyzing the consumption data of the user terminal and the matched advertisement is pushed so that the accuracy of advertisement pushing can be enhanced and the advertising cost of the merchant can also be reduced.
Description
Technical field
The present invention relates to advertisement sending method, more particularly to a kind of advertisement sending method based on ideal money and its it is
System.
Background technology
Society of enterprise responsibility refers to the responsibility consciousness that businessman is ready to pay and undertake to community and environment (including ecological and community).
The civic responsibility of generally these businessmans is shown as by reducing waste and pollution, is promoted using education and the public, also from soliciting
More return are obtained in the talent, these effects more much surmount with environmental regulations to constrain acquired effect.Society of enterprise responsibility
" corporate citizen " can also be referred to as, society's responsibility is perhaps looked forward to and be may relate to short-period cost, and real-time profit may not be obtained
Benefit.But a positive society can be lifted and environment changes.Society of enterprise responsibility also changes while economic development is persistently devoted to
It has been apt to the quality of life of labourer and its household, has been the maximum Deq of cell and society.
Even if in fact, advanced regional society of enterprise responsibility consciousness is also fairly common shortage.And use new invention and
Technology contributes to improve the score of society of enterprise responsibility, therefore exploitation ideal money is just to aid in removing obstacles.
Meanwhile, it is the following hotly contested spot that advertising is thrown on mobile phone platform, renders to offset printing, air
Advertising expense in broadcast and television channel all can decline successively, and the advertising expense in mobile phone is thrown in only will become in rising
Gesture.Mobile e-business is surmounting other electronic business modes, and advertiser is keeping a close eye on this trend and actively
Ground is groped and learns how to operate under this new pattern.They are to have been look for appropriate visitor in following major tasks
Family.Here " appropriate " refers to that those once used the user of mobile telephone shopping or advertising service, because the use of that type
Family is more likely to receive the distribution of this advertisement, so that the advertising campaign cycle is more effective.Advertising will consider correlation
Cost, present advertising mainly uses the transmission information method of " shotgun " formula.Make result in this way
It is that grandparents can receive slide plate advertisement, and teenager can receive on the contrary mortgage ad.Marketing person pays all the time
Huge cost goes to eliminate this waste.How correctly to search out the user of these " appropriate " and carry out corresponding advertisement and push away
Send, be the problem for being currently needed for solving.
The content of the invention
The technical problem to be solved is：Propose a kind of advertisement sending method based on ideal money and its be
System, pointedly carries out advertisement pushing to user.
In order to solve above-mentioned technical problem, the technical solution used in the present invention is：A kind of advertisement based on ideal money is pushed away
Delivery method, including：
User terminal obtains ideal money by real money；
User terminal is consumed by the ideal money；
The consumption data of the record correspondence consumption；
The consumption data of the user terminal is analyzed, related advertisement is pushed to the user terminal.
The invention further relates to a kind of advertisement push system based on ideal money, including：
Acquisition module, ideal money is obtained for user terminal by real money；
Consumption module, is consumed for user terminal by the ideal money；
Logging modle, for recording the consumption data of the correspondence consumption；
Pushing module, for analyzing the consumption data of the user terminal, pushes related advertisement to the user terminal.
The beneficial effects of the present invention is：User carries out consumption action in ideal money system by ideal money, point
Analyse the consumption data of these consumption action, it may include user's name, Merchant name, consumption time, trade name and merchandise classification
Deng, you can the consumption habit or certain preference of the user are learnt, by the consumption choice and consumption preferences of user, you can push phase
The user is given in the advertisement of matching, so as to improve the accuracy of advertisement pushing, also reduces the advertising and publicity cost of businessman, and energy
Enough consumption datas according to user rapidly promotion new product to user, so as to lift sales volume；Meanwhile, in the present invention, businessman's end
End to obtain and can not be exchanged into real money after ideal money, therefore, the consciousness of society of enterprise responsibility also improves in businessman, contributes to society and sends out
Exhibition.
Description of the drawings
Fig. 1 is a kind of flow chart of the advertisement sending method based on ideal money of the present invention；
Fig. 2 is the method flow diagram of the embodiment of the present invention one；
Fig. 3 is the method flow diagram of the embodiment of the present invention two；
Fig. 4 is a kind of structural representation of the advertisement push system based on ideal money of the present invention；
Fig. 5 is the system structure diagram of the embodiment of the present invention three.
Label declaration：
1st, acquisition module；2nd, consumption module；3rd, logging modle；4th, pushing module；5th, reward module；6th, sending module；7、
Exchange module.
Specific embodiment
To describe the technology contents of the present invention in detail, being realized purpose and effect, below in conjunction with embodiment and coordinate attached
Figure is explained in detail.
The design of most critical of the present invention is：The consumption information of user is obtained and analyzes, so as to push the advertisement of correlation.
Refer to Fig. 1, a kind of advertisement sending method based on ideal money, including：
User terminal obtains ideal money by real money；
User terminal is consumed by the ideal money；
The consumption data of the record correspondence consumption；
The consumption data of the user terminal is analyzed, related advertisement is pushed to the user terminal.
Knowable to foregoing description, the beneficial effects of the present invention is：The accuracy of advertisement pushing is improve, business is also reduced
Family advertising and publicity cost, and can according to the consumption data of user rapidly promotion new product to user, so as to lift sales volume.
Further, after described " consumption data of the analysis user terminal ", further include：
Related reward is sent to the user terminal.
Seen from the above description, continue to consume by providing reward incentives user, improve the activity of ideal money system.
Further, after described " user terminal is consumed by the ideal money ", further include：
Merchant terminal obtains the ideal money, and sends to charity organization's terminal；
Charity organization's terminal is received after the ideal money, and the ideal money is exchanged into into real money.
Seen from the above description, merchant terminal to be obtained and can not be exchanged into real money after ideal money, kind by being sent to
Kind mechanism's terminal, contributes to businessman and fulfils society of enterprise responsibility.
Fig. 4 is refer to, the present invention also proposes a kind of advertisement push system based on ideal money, including：
Acquisition module, ideal money is obtained for user terminal by real money；
Consumption module, is consumed for user terminal by the ideal money；
Logging modle, for recording the consumption data of the correspondence consumption；
Pushing module, for analyzing the consumption data of the user terminal, pushes related advertisement to the user terminal.
Further, also include：
Reward module, for sending the reward of correlation to the user terminal.
Further, also include：
Sending module, for merchant terminal the ideal money is obtained, and is sent to charity organization's terminal；
Module is exchanged, is received after the ideal money for charity organization's terminal, the ideal money is exchanged into into reality
Currency.
Embodiment one
Fig. 2 is refer to, embodiments of the invention one are：A kind of advertisement sending method based on ideal money, including it is as follows
Step：
S1：User terminal obtains ideal money by real money；Will real money be exchanged into ideal money.
S2：User terminal is consumed by the ideal money；When i.e. user is consumed by user terminal, with void
Intend currency to be paid, ideal money then can be gone on Merchant Account from user account.
S3：The consumption data of the record correspondence consumption, when consumption data may include user's name, Merchant name, consumption
Between, trade name and merchandise classification etc.；Consumption data can be stored in data base.
S4：The consumption data of the user terminal is analyzed, related advertisement is pushed to the user terminal.To can consume
The Main Basiss that merchandise classification in data is screened as advertising objective；Consumption time in consumption data can be used as season product
The Main Basiss of product advertisement pushing；Meanwhile, can also be according to the buying relatedness of consumption data identifying user.
S5：According to the consumption data, related reward is sent to the user terminal；The reward voucher of such as dependent merchandise
Be of use volume etc..
In the present embodiment, the consumption habit of identification specific user can be passed through, and is matched with reward with relevant advertisements.
For example, the user of commodity is have purchased in " sports goods " classification can receive the advertisement of the newest running shoes of Nike, can also connect
Receive the coupon of the sporting goods shop with regard to gym suit of locality.Can also be inferred based on consumption history.For example, if
Historical record shows that a user have purchased the household supplies and clothing of boy and girl, then may infer that the user is possibly to gather around
There are the father and mother of at least 2 children, life insurance company, college enrollment office or holiday village marketing personnel will be emerging to user's sense
Interest, it is believed that the user is probably their potential user.
Embodiment two
Fig. 3 is refer to, the present embodiment is the further expansion of embodiment one, and something in common is not repeated, difference is to walk
Also comprise the steps after rapid S2：
S6：Merchant terminal obtains the ideal money, and sends to charity organization's terminal.
S7：Charity organization's terminal is received after the ideal money, and the ideal money is exchanged into into real money.
In the present embodiment, ideal money can not be exchanged into real money by businessman, that is to say, that user is disappeared in businessman
The commodity of expense are that businessman provides free；When businessman is known ideal money can not be exchanged into real money when, represent businessman
Receive society of the enterprise responsibility of a part；Businessman contributes acquired ideal money to charity organization, and charity organization can be by
The ideal money for receiving is exchanged into real money, for charities.
Embodiment three
Fig. 5 is refer to, the present embodiment is a kind of advertisement push system based on ideal money of correspondence above-described embodiment, is wrapped
Include：
Acquisition module 1, ideal money is obtained for user terminal by real money；
Consumption module 2, is consumed for user terminal by the ideal money；
Logging modle 3, for recording the consumption data of the correspondence consumption；
Pushing module 4, for analyzing the consumption data of the user terminal, pushes related advertisement to user's end
End.
Further, also include：
Reward module 5, for sending the reward of correlation to the user terminal.
Further, also include：
Sending module 6, for merchant terminal the ideal money is obtained, and is sent to charity organization's terminal；
Module 7 is exchanged, is received after the ideal money for charity organization's terminal, the ideal money is exchanged into into reality
Currency.
In sum, a kind of advertisement sending method and its system based on ideal money that the present invention is provided, user is in void
Intend carrying out consumption action by ideal money in money-system, analyze the consumption data of these consumption action, it may include user name
Title, Merchant name, consumption time, trade name and merchandise classification etc., you can learn the consumption habit or certain preference of the user,
By the consumption choice and consumption preferences of user, you can the user is given in the advertisement that push matches, so as to improve advertisement pushing
Accuracy, also reduce the advertising and publicity cost of businessman, and can be according to the consumption data of user rapidly promotion new product
To user, so as to lift sales volume；Meanwhile, in the present invention, merchant terminal to be obtained and can not be exchanged into real money after ideal money, because
This, the consciousness of society of enterprise responsibility also improves in businessman, contributes to social development.
Embodiments of the invention are the foregoing is only, the scope of the claims of the present invention is not thereby limited, it is every using this
The equivalents that bright description and accompanying drawing content are made, or the technical field of correlation is directly or indirectly used in, include in the same manner
In the scope of patent protection of the present invention.
Claims (6)
1. a kind of advertisement sending method based on ideal money, it is characterised in that include：
User terminal obtains ideal money by real money；
User terminal is consumed by the ideal money；
The consumption data of the record correspondence consumption；
The consumption data of the user terminal is analyzed, related advertisement is pushed to the user terminal.
2. the advertisement sending method based on ideal money according to claim 1, it is characterised in that described " analysis is described
After the consumption data of user terminal ", further include：
Related reward is sent to the user terminal.
3. the advertisement sending method based on the ideal money according to claim 1, it is characterised in that " user terminal
Consumed by the ideal money " after, further include：
Merchant terminal obtains the ideal money, and sends to charity organization's terminal；
Charity organization's terminal is received after the ideal money, and the ideal money is exchanged into into real money.
4. a kind of advertisement push system based on ideal money, it is characterised in that include：
Acquisition module, ideal money is obtained for user terminal by real money；
Consumption module, is consumed for user terminal by the ideal money；
Logging modle, for recording the consumption data of the correspondence consumption；
Pushing module, for analyzing the consumption data of the user terminal, pushes related advertisement to the user terminal.
5. the advertisement push system based on ideal money according to claim 1, it is characterised in that also include：
Reward module, for sending the reward of correlation to the user terminal.
6. the advertisement push system based on ideal money according to claim 1, it is characterised in that also include：
Sending module, for merchant terminal the ideal money is obtained, and is sent to charity organization's terminal；
Module is exchanged, is received after the ideal money for charity organization's terminal, the ideal money is exchanged into into real money.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610942320.8A CN106570724A (en) | 2016-10-25 | 2016-10-25 | Advertisement push method based on virtual currency and advertisement push system thereof |
| PCT/CN2016/104922 WO2018076394A1 (en) | 2016-10-25 | 2016-11-07 | Advertisement push method based on virtual currency, and system thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610942320.8A CN106570724A (en) | 2016-10-25 | 2016-10-25 | Advertisement push method based on virtual currency and advertisement push system thereof |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106570724A true CN106570724A (en) | 2017-04-19 |
Family
ID=58536410
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610942320.8A Pending CN106570724A (en) | 2016-10-25 | 2016-10-25 | Advertisement push method based on virtual currency and advertisement push system thereof |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106570724A (en) |
| WO (1) | WO2018076394A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107360243A (en) * | 2017-07-27 | 2017-11-17 | 百度在线网络技术（北京）有限公司 | Information-pushing method and device |
| CN108776909A (en) * | 2018-06-07 | 2018-11-09 | 上海在赢端网络科技有限公司 | A kind of electronic ticket derives the management system and method for value-added service |
Citations (4)
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| US20090204528A1 (en) * | 2007-10-04 | 2009-08-13 | Amy Rose Moses | System and method for facilitating purchase of financial investments on behalf of a beneficiary and providing interactive investment information |
| CN103632269A (en) * | 2012-08-29 | 2014-03-12 | 张峻滏 | Progressive increase value-added service TVEC platform and method |
| CN105205702A (en) * | 2015-09-28 | 2015-12-30 | 魔线科技(深圳)有限公司 | Method and system for pushing targeted advertisement based on consumption pattern |
| CN105396280A (en) * | 2010-08-11 | 2016-03-16 | 耐克创新有限合伙公司 | Athletic Activity User Experience and Environment |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101383033A (en) * | 2008-09-23 | 2009-03-11 | 腾讯科技（深圳）有限公司 | Method, system, server and customer terminal for publishing network advertisement in network game |
| US20130226694A1 (en) * | 2012-02-29 | 2013-08-29 | Deal United GmbH | Advertiser gift card offer for free virtual currency or digital product of online publisher at electronic payment platform |
| CN103226786A (en) * | 2013-05-08 | 2013-07-31 | 杨建贵 | Network shop based on virtual currency |
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2016
- 2016-10-25 CN CN201610942320.8A patent/CN106570724A/en active Pending
- 2016-11-07 WO PCT/CN2016/104922 patent/WO2018076394A1/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20090204528A1 (en) * | 2007-10-04 | 2009-08-13 | Amy Rose Moses | System and method for facilitating purchase of financial investments on behalf of a beneficiary and providing interactive investment information |
| CN105396280A (en) * | 2010-08-11 | 2016-03-16 | 耐克创新有限合伙公司 | Athletic Activity User Experience and Environment |
| CN103632269A (en) * | 2012-08-29 | 2014-03-12 | 张峻滏 | Progressive increase value-added service TVEC platform and method |
| CN105205702A (en) * | 2015-09-28 | 2015-12-30 | 魔线科技(深圳)有限公司 | Method and system for pushing targeted advertisement based on consumption pattern |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107360243A (en) * | 2017-07-27 | 2017-11-17 | 百度在线网络技术（北京）有限公司 | Information-pushing method and device |
| CN108776909A (en) * | 2018-06-07 | 2018-11-09 | 上海在赢端网络科技有限公司 | A kind of electronic ticket derives the management system and method for value-added service |
| CN108776909B (en) * | 2018-06-07 | 2022-03-01 | 上海在赢端网络科技有限公司 | Management system and method for electronic ticket derivative value-added service |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2018076394A1 (en) | 2018-05-03 |
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Application publication date: 20170419 |
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