CN106570034B - Advertisement filtering method, server and client - Google Patents
Advertisement filtering method, server and client Download PDFInfo
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- CN106570034B CN106570034B CN201510657778.4A CN201510657778A CN106570034B CN 106570034 B CN106570034 B CN 106570034B CN 201510657778 A CN201510657778 A CN 201510657778A CN 106570034 B CN106570034 B CN 106570034B
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Abstract
The embodiment of the invention discloses an advertisement filtering method, a service platform and a client, wherein the method comprises the following steps: receiving advertisement reporting information sent by a client; extracting advertisement information from the advertisement reporting information; judging whether the advertisement report meets effective report rules or not based on the advertisement information; and if the advertisement report accords with the effective report rule, shielding the advertisement reported this time according to the advertisement information.
Description
Technical Field
The invention relates to the field of information processing, in particular to an advertisement filtering method, a server and a client.
Background
With the development of information technology, people work, study and live by using electronic equipment, and inevitably utilize clients to display information, so that many merchants find business opportunities and display various advertisements on pages displayed by the clients; however, sometimes users feel the advertisements very repugnantly, and various advertisement filtering methods are proposed to improve the satisfaction of the users in using the clients. However, in the prior art, various advertisement concerns methods often have the problems of complicated operation, insufficient cleanness of filtering or filtering of advertisements which a user wants to acquire.
Disclosure of Invention
In view of the above, embodiments of the present invention are directed to an advertisement filtering method, a server and a client, which at least partially solve the above problems.
In order to achieve the purpose, the technical scheme of the invention is realized as follows:
a first aspect of an embodiment of the present invention provides an advertisement filtering method, where the method includes:
receiving advertisement reporting information sent by a client;
extracting advertisement information from the advertisement reporting information;
judging whether the advertisement report meets effective report rules or not based on the advertisement information;
and if the advertisement report accords with the effective report rule, shielding the advertisement reported this time according to the advertisement information.
Based on the above scheme, the determining whether the advertisement report satisfies the effective report rule based on the advertisement information includes:
inquiring an advertisement reporting record based on the advertisement information;
updating the advertisement report record based on the report;
and determining whether the report accords with the effective report rule or not based on the updated advertisement report record.
Based on the scheme, the advertisement reporting record comprises advertisement reporting times;
determining whether the report meets the effective report rule based on the updated advertisement report record, including:
judging whether the updated advertisement reporting times reach the specified times or not;
and if the updated advertisement reporting times reach the specified times, determining that the advertisement reporting is in accordance with the effective reporting rule.
Based on the scheme, the advertisement reporting record comprises advertisement reporting frequency;
determining whether the report meets the effective report rule based on the updated advertisement report record, including:
judging whether the updated advertisement reporting frequency reaches a specified frequency;
and if the updated advertisement reporting frequency reaches the specified frequency, determining that the advertisement reporting meets the effective reporting rule.
Based on the scheme, the advertisement report records comprise the number of advertisement report client sides;
determining whether the report meets the effective report rule based on the updated advertisement report record, including:
judging whether the number of the updated advertisement reporting client sides reaches a specified number;
and if the updated number of the advertisement reporting client sides reaches the specified number, determining that the advertisement reporting conforms to the effective reporting rule.
Based on the above scheme, the determining whether the advertisement report satisfies the effective report rule based on the advertisement information includes:
judging whether the webpage or the application interface displayed by the reported advertisement is a designated page or not;
if the webpage or the application is the designated page;
when the report meets the prompt condition, outputting a report prompt;
receiving a report feedback formed based on the report prompt;
and determining whether the report accords with the effective reporting rule or not based on the report feedback.
Based on the above scheme, the determining whether the advertisement report satisfies the effective advertisement report rule based on the advertisement information includes:
judging whether the reported advertisement is an advertisement with a specified filtering type in a webpage or an application page displayed by the reported advertisement or not based on the advertisement information;
and if the reported advertisement is the advertisement with the specified filtering type, determining that the advertisement is reported to accord with the effective reporting rule.
The embodiment of the invention provides an advertisement filtering method, which comprises the following steps:
detecting an advertisement reporting indication;
determining a reported advertisement based on the advertisement reporting directive;
forming advertisement reporting information; wherein the advertisement reporting information comprises advertisement information of the reported advertisement;
and sending the advertisement report information to a server.
Based on the above scheme, the method further comprises:
displaying an advertisement reporting control;
the detecting of the advertisement reporting instruction comprises:
detecting the advertisement reporting directive acting on the advertisement reporting control.
A third aspect of an embodiment of the present invention provides a server, where the server includes:
the receiving unit is used for receiving advertisement report information sent by the client;
an extraction unit, configured to extract advertisement information from the advertisement report information;
the judging unit is used for judging whether the advertisement report meets effective report rules or not based on the advertisement information;
and the filtering unit is used for shielding the advertisement reported this time according to the advertisement information if the advertisement reported this time accords with the effective reporting rule.
Based on the above scheme, the judging unit is specifically configured to query an advertisement report record based on the advertisement information; updating the advertisement report record based on the report; and determining whether the report accords with the effective report rule or not based on the updated advertisement report record.
Based on the scheme, the advertisement reporting record comprises advertisement reporting times;
the judging unit is specifically configured to judge whether the updated advertisement reporting times reach specified times; and if the updated advertisement reporting times reach the specified times, determining that the advertisement reporting is in accordance with the effective reporting rule.
Based on the scheme, the advertisement reporting record comprises advertisement reporting frequency;
the judging unit is specifically configured to judge whether the updated advertisement reporting frequency reaches a specified frequency; and if the updated advertisement reporting frequency reaches the specified frequency, determining that the advertisement reporting meets the effective reporting rule.
Based on the scheme, the advertisement report records comprise the number of advertisement report client sides;
the judging unit is specifically configured to judge whether the updated number of the advertisement reporting clients reaches a specified number; and if the updated number of the advertisement reporting client sides reaches the specified number, determining that the advertisement reporting conforms to the effective reporting rule.
Based on the above scheme, the judging unit is specifically configured to judge whether a webpage or an application interface displayed by the advertisement reported this time is a designated page; if the webpage or the application is the designated page; when the report meets the prompt condition, outputting a report prompt; receiving a report feedback formed based on the report prompt; and determining whether the report accords with the effective reporting rule or not based on the report feedback.
Based on the above scheme, the determining unit is specifically configured to determine, based on the advertisement information, whether the reported advertisement is an advertisement with a specified filtering type in a webpage or an application page where the reported advertisement is displayed; and if the reported advertisement is the advertisement with the specified filtering type, determining that the advertisement is reported to accord with the effective reporting rule.
A fourth aspect of the present invention provides a client, where the client includes:
a detection unit for detecting an advertisement report instruction;
a determining unit, configured to determine a reported advertisement based on the advertisement reporting instruction;
a forming unit for forming advertisement reporting information; wherein the advertisement reporting information comprises advertisement information of the reported advertisement;
and the sending unit is used for sending the advertisement report information to a server.
Based on the above scheme, the client further includes:
the display unit is used for displaying the advertisement reporting control;
the detection unit is specifically configured to detect the advertisement report instruction acting on the advertisement report control.
According to the advertisement filtering method, the server and the client, the advertisement report of the client is received, and the advertisement is shielded according to the fact that the current report of the advertisement report meets the effective report rule, so that the advertisement filtering is realized; therefore, whether certain advertisements need to be filtered or not can be determined based on the user experience, so that the advertisements which are not filtered are prevented from being filtered, and the advertisement filtering accuracy is improved; and has the characteristic of simple and convenient realization.
Drawings
Fig. 1 is a schematic flow chart of a first advertisement filtering method according to an embodiment of the present invention;
fig. 2 is a schematic flow chart illustrating a process of determining whether an effective reporting rule is satisfied according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a second advertisement filtering method according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a server according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of a client according to an embodiment of the present invention;
FIG. 6 is a flowchart illustrating a third advertisement filtering method according to an embodiment of the present invention;
fig. 7 is a flowchart illustrating a fourth advertisement filtering method according to an embodiment of the present invention.
Detailed Description
The technical solution of the present invention is further described in detail with reference to the drawings and the specific embodiments of the specification.
The first embodiment of the method comprises the following steps:
as shown in fig. 1, the present embodiment provides an advertisement filtering method, where the method includes:
step S110: receiving advertisement reporting information sent by a client;
step S120: extracting advertisement information from the advertisement reporting information;
step S130: judging whether the advertisement report meets effective report rules or not based on the advertisement information;
step S140: and if the advertisement report accords with the effective report rule, shielding the advertisement reported this time according to the advertisement information.
Advertising is publicizing information that is widely used to convey information to the public through a certain form of media for a specific purpose. The advertisement has broad and narrow meanings, and the broad advertisement includes non-economic advertisement and economic advertisement. The economic advertisement herein may include commercial advertisements, service providing advertisements, and the like. The non-economic advertisement may include a craft trailer, etc.
The advertisement filtering method described in this embodiment can be applied to a server. The server may be various web servers or browser servers or application servers.
In the step S110, advertisement report information sent by the client will be directly received. The advertisement reporting information at least comprises the advertisement information of the reported advertisement and can also comprise identification information of a display page of the reported advertisement. The advertising information may include advertising elements, advertising logos, etc. of the reported advertisement identifying the elevation of the reported advertisement. The display page here may include a web page or an application page, etc.
The advertisement information will be extracted in step S120. Whether effective reporting rules are met or not is judged in step S130, and here, through the execution of step S130, the phenomenon that advertisements that some users may need to see are filtered due to malicious reporting or non-representative reporting can be reduced.
In step S140, when the effective reporting rule is satisfied, the reported advertisement is masked, so as to achieve the advertisement filtering effect. Obviously, the advertisement that filters in this embodiment is realized based on the advertisement is reported, obviously can reduce the phenomenon of filtering the advertisement that the user wants to see, and the server carries out advertisement filtration according to reporting simultaneously, and easy operation is convenient.
Of course, in this embodiment, if the report does not satisfy the report rule, the advertisement filtering process may not be performed for the time, and the step S110 is waited to be executed.
The second method embodiment:
as shown in fig. 1, the present embodiment provides an advertisement filtering method, where the method includes:
step S110: receiving advertisement reporting information sent by a client;
step S120: extracting advertisement information from the advertisement reporting information;
step S130: judging whether the advertisement report meets effective report rules or not based on the advertisement information;
step S140: and if the advertisement report accords with the effective report rule, shielding the advertisement reported this time according to the advertisement information.
As shown in fig. 2, the step S130 may include:
step S131: inquiring an advertisement reporting record based on the advertisement information;
step S132: updating the advertisement report record based on the report;
step S133: and determining whether the report accords with the effective report rule or not based on the updated advertisement report record.
In this embodiment, the server receives reports sent by a plurality of clients. An advertisement report record is formed when an advertisement report is received.
In this way, if one advertisement is reported by a plurality of clients, the number of reporting times is very large, and a plurality of users or at least part of users may find the advertisement very unpleasant, in order to improve the user using satisfaction, the report can be regarded as an effective report, and the advertisement is shielded according to the effective reporting rule.
There are several ways to determine whether an advertisement is effectively reported based on the advertisement reporting records, and several alternatives are provided below:
the first method is as follows:
the advertisement reporting record comprises advertisement reporting times. Obviously, the step S132 may include performing an operation of adding 1 to the advertisement report record after receiving the report, and updating the advertisement report times.
The step S133 may include:
judging whether the updated advertisement reporting times reach the specified times or not;
and if the updated advertisement reporting times reach the specified times, determining that the advertisement reporting is in accordance with the effective reporting rule.
In this embodiment, it is determined whether the advertisement reporting times result in a specified number of times. The specified times are preset values, specifically 1 previous time or 1 ten thousand times. If the specified number of times is reached, the advertisement is considered to be unpopular, and the user is seriously influenced to watch the webpage or the application page. Therefore, in this embodiment, if the updated advertisement reporting times reach the specified times, the advertisement reporting is considered to be an effective report, the effective reporting rule is met, and once the effective reporting rule is met, the server is triggered to perform the shielding operation on the reported advertisement, so that the effect of accurately filtering the advertisement is achieved.
The second method comprises the following steps:
the advertisement reporting record comprises advertisement reporting frequency. It is obvious that step S132 includes counting the report and updating the advertisement reporting frequency.
The step S133 includes:
judging whether the updated advertisement reporting frequency reaches a specified frequency;
and if the updated advertisement reporting frequency reaches the specified frequency, determining that the advertisement reporting meets the effective reporting rule.
The method described in this embodiment is suitable for some advertisements to be released for a long time, although the number of times of the received reports is large, if the number is calculated according to the reporting frequency, very low frequency reports such as 1 or less than 1 are received every month or every week in a time period, and in this time, the advertisements may be advertisements that the user wants to see or advertisements that have little adverse effect on the user viewing the web page or the application page, and thus shielding may not be needed.
Therefore, in this embodiment, whether the report satisfies the effective reporting rule or not is determined according to the advertisement reporting frequency.
The third method comprises the following steps:
the advertisement reporting record comprises the number of advertisement reporting clients. At this time, the server will also obtain the identification information of the client side performing the advertisement report. The identification information may include a device identifier or a communication account identifier of the client. The advertisement report record comprises the identification of the client terminal which carries out the advertisement report. The step S132 may include: and checking whether the reported client is the client which has reported the advertisement, if not, adding 1 to the number of the clients which execute the advertisement reporting, otherwise, keeping the number of the clients which report the advertisement unchanged.
The step S133 may include:
judging whether the number of the updated advertisement reporting client sides reaches a specified number;
and if the updated number of the advertisement reporting client sides reaches the specified number, determining that the advertisement reporting conforms to the effective reporting rule.
Whether the effective reporting rule is met or not is determined according to the number of the advertisement reporting clients in the embodiment, so that the phenomenon that a plurality of advertisements which users want to see are filtered due to repeated reporting of the same client can be relieved, and malicious reporting of certain clients can be avoided.
In a specific implementation, the three manners of determining whether the effective reporting rule is satisfied may be combined, and the shielding operation of the reported advertisement may be executed only when the effective reporting rule is satisfied in any one or more manners.
In short, the embodiment provides a method for judging whether the report is an effective report or not by combining with the advertisement report record, and has the characteristics of simple implementation and capability of accurately filtering the advertisements needing to be shielded.
The third method embodiment:
as shown in fig. 1, the present embodiment provides an advertisement filtering method, where the method includes:
step S110: receiving advertisement reporting information sent by a client;
step S120: extracting advertisement information from the advertisement reporting information;
step S130: judging whether the advertisement report meets effective report rules or not based on the advertisement information;
step S140: and if the advertisement report accords with the effective report rule, shielding the advertisement reported this time according to the advertisement information.
The step S130 may include:
judging whether the webpage or the application interface displayed by the reported advertisement is a designated page or not;
if the webpage or the application is the designated page;
when the report meets the prompt condition, outputting a report prompt;
receiving a report feedback formed based on the report prompt;
and determining whether the report accords with the effective reporting rule or not based on the report feedback.
In this embodiment, first, a reporting prompt is output if the advertisement is displayed on the designated page and meets the prompt condition according to whether the advertisement to be reported is located on the designated page. The report prompt can be received by a maintainer, the maintainer can form the report feedback after receiving the report prompt, and finally whether the report prompt is an effective report meeting the effective rule or not is determined according to the report feedback.
The satisfying of the prompt condition may include: counting the report, judging whether the reported times of the advertisement reach a prompt time threshold value or not, and judging whether the reported frequency of the advertisement reaches a prompt frequency threshold value or not; whether the reported advertisement is a report that report feedback is not received temporarily, and the like. And when the report meets one or more of the prompt conditions, outputting the report prompt in a display or voice output mode and the like.
For example, in some children's cartoon sites, a large number of violence-prone advertisements are presented, and user A may report to the server via an advertisement report. If the child animation website is set as the designated website, the server outputs a report prompt after the report of the user A is reported and when the report of the user A meets the prompt condition. Therefore, website maintenance personnel can manually judge whether the reported advertisements need to be filtered or not according to the reporting prompt, and if the reported advertisements need to be filtered, the reporting is indicated to be effective reporting according with the effective reporting rule through reporting feedback.
Based on the foregoing embodiments, this embodiment provides another intelligent method for accurately filtering advertisements, so as to avoid the phenomenon of mistakenly filtering the house advertisements on the house page.
The method comprises the following steps:
as shown in fig. 1, the present embodiment provides an advertisement filtering method, where the method includes:
step S110: receiving advertisement reporting information sent by a client;
step S120: extracting advertisement information from the advertisement reporting information;
step S130: judging whether the advertisement report meets effective report rules or not based on the advertisement information;
step S140: and if the advertisement report accords with the effective report rule, shielding the advertisement reported this time according to the advertisement information.
The step S130 further includes:
judging whether the reported advertisement is an advertisement with a specified filtering type in a webpage or an application page displayed by the reported advertisement or not based on the advertisement information;
and if the reported advertisement is the advertisement with the specified filtering type, determining that the advertisement is reported to accord with the effective reporting rule.
And taking the animation website of the child as an example again, and setting the violent advertisement, the yellow advertisement and the thriller advertisement as the advertisement of the specified filtering type when the advertisement filtering rule is set.
After receiving the report, the server extracts the advertisement tags and the advertisement elements of the reported advertisements, judges whether the advertisement tags and the advertisement elements comprise information included in the advertisements with the specified filtering types, and if so, considers that the report conforms to the effective reporting rule.
In this embodiment, the advertisement filtering type may be specified by analyzing and determining according to the advertisement report history. For example, N advertisement reports are received, the types of the advertisements are counted respectively, and several advertisement types reported most are determined as the specified filtering type. Here, N may be any positive integer, and may be an integer greater than a certain statistical threshold in general.
Obviously, the server of the embodiment can intelligently filter advertisements based on the report of the user, thereby realizing the accurate filtering of advertisement filtering.
Method example five:
as shown in fig. 3, the present embodiment provides an advertisement filtering method, where the method includes:
step S210: detecting an advertisement reporting indication;
step S220: determining a reported advertisement based on the advertisement reporting directive;
step S230: forming advertisement reporting information; wherein the advertisement reporting information comprises advertisement information of the reported advertisement;
step S240: and sending the advertisement report information to a server.
The advertisement filtering method described in this embodiment can be applied to a client. The client may correspond to a mobile phone, a tablet computer, a notebook computer, a desktop computer, or a wearable device, etc.
The step S210 may receive an advertisement report instruction input by a user through a human-computer interaction interface. After receiving an advertisement report instruction input by a user, the client determines the reported advertisement to form advertisement report information, and sends the advertisement report information to the server, so that the operation of reporting the advertisement to the server at one time is completed.
As a further improvement of the present embodiment,
the method further comprises the following steps:
displaying an advertisement reporting control;
the step S210 includes:
detecting the advertisement reporting directive acting on the advertisement reporting control.
In this embodiment, an entity advertisement reporting control may be set on the client, and a user may consider that an advertisement reporting instruction is received as long as the user presses or slides on the entity advertisement reporting control. However, in this embodiment, the advertisement reporting control is preferentially displayed. And typically the advertising reporting control will display the corresponding advertising display area. If three advertisements are displayed on one webpage, the advertisement reporting control can be displayed in the display areas of the three advertisements, and therefore, firstly, a user inputs advertisement reporting instructions to a client by operating the advertisement reporting control. Meanwhile, the client can also determine the reported advertisement according to the display position of the operated advertisement reporting control, so that the advertisement reporting operation is simply and conveniently realized.
In a specific implementation process, the advertisement reporting control can comprise a hiding state and a displaying state. The hidden state may be generally defaulted to reduce interference with other displayed information at the client. The electronic device can detect user operation, and when the user operation of displaying the advertisement reporting control is detected, the advertisement reporting control is displayed. For example, when it is detected that the user has long indicated a certain advertisement by touching a certain advertisement or by using a pointing device such as a mouse for a long time, the client switches the advertisement reporting control in the hidden state to the display state for displaying.
The advertisement reporting control can display characters or patterns such as an advertisement reporting control, and the like, so that a user can conveniently check and determine the purpose of the control.
The advertisement filtering method can be used in cooperation with the method in the embodiment, and advertisement filtering can be achieved more simply, conveniently, intelligently and accurately.
The first embodiment of the device:
as shown in fig. 4, the present embodiment provides a server, including:
a receiving unit 110, configured to receive advertisement report information sent by a client;
an extracting unit 120, configured to extract advertisement information from the advertisement report information;
a judging unit 130, configured to judge whether the advertisement report satisfies an effective report rule based on the advertisement information;
and the filtering unit 140 is configured to shield the advertisement reported this time according to the advertisement information if the advertisement reported this time meets the effective reporting rule.
The server in this embodiment may be formed by one or more computers.
The receiving unit 110 may include various types of communication interfaces such as a wired interface or a wireless interface. The wired interface may be a fiber optic interface or a cable interface. The wireless interface may include various types of receive antenna, etc. structures. In summary, the receiving unit 110 may receive the advertisement report information from a client.
The specific structures of the extracting unit 120, the judging unit 130 and the filtering unit 140 may include a processor or a processing circuit. The processor may include an application processor, a central processing unit, a microprocessor, or a programmable circuit, etc. The processing circuit may comprise an application specific integrated circuit.
The processor or processing circuitry may implement the functionality of any one or more of the units described above by executing executable code.
The server provided by the embodiment can filter advertisements according to the advertisement report information sent by the client, and has the characteristics of simplicity and convenience in implementation and accuracy in advertisement filtering.
The second equipment embodiment:
as shown in fig. 4, the present embodiment provides a server, including:
a receiving unit 110, configured to receive advertisement report information sent by a client;
an extracting unit 120, configured to extract advertisement information from the advertisement report information;
a judging unit 130, configured to judge whether the advertisement report satisfies an effective report rule based on the advertisement information;
and the filtering unit 140 is configured to shield the advertisement reported this time according to the advertisement information if the advertisement reported this time meets the effective reporting rule.
The determining unit 130 is specifically configured to query an advertisement report record based on the advertisement information; updating the advertisement report record based on the report; and determining whether the report accords with the effective report rule or not based on the updated advertisement report record.
In this embodiment, the determining unit 130 determines whether the report conforms to the effective reporting rule by combining the report with the advertisement reporting record. The server also comprises a storage medium or a database and the like for storing the advertisement reporting record.
The specific structure of the judging unit 130 is various, and three optional structures are provided below.
The structure I is as follows:
the advertisement reporting record comprises advertisement reporting times. The determining unit 130 is specifically configured to determine whether the updated advertisement reporting times reach specified times; and if the updated advertisement reporting times reach the specified times, determining that the advertisement reporting is in accordance with the effective reporting rule.
The structure II is as follows:
the advertisement reporting record comprises advertisement reporting frequency. The determining unit 130 is specifically configured to determine whether the updated advertisement reporting frequency reaches a specified frequency; and if the updated advertisement reporting frequency reaches the specified frequency, determining that the advertisement reporting meets the effective reporting rule.
The structure is three: the advertisement reporting record comprises the number of advertisement reporting clients. The determining unit 130 is specifically configured to determine whether the updated number of the advertisement reporting clients reaches a specified number; and if the updated number of the advertisement reporting client sides reaches the specified number, determining that the advertisement reporting conforms to the effective reporting rule.
The above three structures may be hardware for implementing the three advertisement filtering methods in the second embodiment of the method, respectively.
In short, in this embodiment, the server determines whether the report meets the effective report rule or not by combining the advertisement report record from one or more different dimensions, and has the characteristics of simple and convenient implementation and simple structure.
The third equipment embodiment:
as shown in fig. 4, the present embodiment provides a server, including:
a receiving unit 110, configured to receive advertisement report information sent by a client;
an extracting unit 120, configured to extract advertisement information from the advertisement report information;
a judging unit 130, configured to judge whether the advertisement report satisfies an effective report rule based on the advertisement information;
and the filtering unit 140 is configured to shield the advertisement reported this time according to the advertisement information if the advertisement reported this time meets the effective reporting rule.
The determining unit 130 is specifically configured to determine whether a webpage or an application interface displayed by the advertisement reported this time is a designated page; if the webpage or the application is the designated page; when the report meets the prompt condition, outputting a report prompt; receiving a report feedback formed based on the report prompt; and determining whether the report accords with the effective reporting rule or not based on the report feedback.
The determining unit 130 described in this embodiment includes not only a processor or a processing circuit having an information processing function, but also an output module, which may be a display output structure such as a display screen, and may also include an audio output result capable of performing audio output. The determining unit 130 may further include a human-machine interaction interface or other communication interface, and may be capable of receiving the report feedback.
In this embodiment, the prompt conditions and the like can be referred to the corresponding method embodiments, and are not repeated here.
In short, in this embodiment, the determining unit 130 determines whether the report is in accordance with the effective reporting rule through the output of the reporting prompt and the reception of the reporting feedback, and has the characteristics of simple structure and easy implementation.
The fourth equipment embodiment:
as shown in fig. 4, the present embodiment provides a server, including:
a receiving unit 110, configured to receive advertisement report information sent by a client;
an extracting unit 120, configured to extract advertisement information from the advertisement report information;
a judging unit 130, configured to judge whether the advertisement report satisfies an effective report rule based on the advertisement information;
and the filtering unit 140 is configured to shield the advertisement reported this time according to the advertisement information if the advertisement reported this time meets the effective reporting rule.
The determining unit 130 is specifically configured to determine, based on the advertisement information, whether the reported advertisement is an advertisement with a specified filtering type in a webpage or an application page where the reported advertisement is displayed; and if the reported advertisement is the advertisement with the specified filtering type, determining that the advertisement is reported to accord with the effective reporting rule.
The hardware structure of the determining unit 130 in this embodiment may include a processor or a processing circuit. The determining unit 130 is configured to automatically determine whether the reported advertisement meets the specified filtering type, and if so, determine that the report is an effective report meeting effective reporting rules, provide a hardware structure for the advertisement filtering method according to the fourth embodiment of the method, and have a characteristic of intelligently, simply and conveniently filtering advertisements.
Device example five:
as shown in fig. 5, the present embodiment provides a client, where the client includes:
a detection unit 210 for detecting an advertisement report instruction;
a determining unit 220, configured to determine a reported advertisement based on the advertisement reporting instruction;
a forming unit 230 for forming advertisement report information; wherein the advertisement reporting information comprises advertisement information of the reported advertisement;
a sending unit 240, configured to send the advertisement report information to a server.
The detection unit 210 according to this embodiment may include various types of human-computer interaction interfaces, and the human-computer interaction interfaces may include a touch screen, a floating touch screen, a keyboard, a mouse, or an audio capture recognizer.
The specific structure of the determining unit 220 and the forming unit 230 may include a processor or a processing circuit. The processor may include an application processor, a central processing unit, a microprocessor, or a programmable circuit, etc. The processing circuit may comprise an application specific integrated circuit. The processor or processing circuitry may implement the functionality of any one or more of the units described above by executing executable code.
The transmitting unit 240 according to the present embodiment may include various types of communication interfaces, such as a wired interface or a wireless interface. The wired interface may include a cable interface, such as an RJ45 interface, and the wired interface may also include a fiber optic cable interface. The wireless interface may also include a transmit antenna, etc.
The client described in this embodiment may specifically correspond to a structure such as a mobile phone, a tablet computer, or a wearable device, and is a hardware structure that can be used for the fifth execution in the foregoing method embodiment, and also has a feature of assisting the server to filter the advertisement simply and accurately.
As a further improvement of this embodiment, the client further includes:
the display unit is used for displaying the advertisement reporting control;
the detecting unit 210 is specifically configured to detect the advertisement report instruction acting on the advertisement report control.
The display unit may include various types of display screens, such as a liquid crystal display screen, an electronic ink display screen, an Organic Light Emitting Diode (OLED) display screen, or a projection screen. The display screen displays the advertisement reporting control, and the detection unit 210 can detect that the group is used for the advertisement reporting indication of the advertisement reporting control. In this embodiment, the display unit may be a touch display unit capable of detecting touch or a floating touch display unit capable of detecting floating touch.
According to the embodiment, through the detection of the advertisement report control, a user can conveniently trigger a client to form the advertisement report information by one key and send the advertisement report information to the server to finish advertisement report; the user operation is simplified, and the user experience is improved.
Two specific examples are provided below in connection with any of the embodiments described above:
example one:
as shown in fig. 6, the method of the present example includes:
step S11: the client side loads a webpage with advertisements;
step S12: the client detects an advertisement reporting instruction input by a user;
step S13: forming an advertisement report message, here formed based on said advertisement report instruction;
step S14: sending advertisement reporting information;
step S15: the server judges whether the report accords with the effective report rule, which is equivalent to the server auditing the report;
step S16: the report accords with the effective report rule and shields the reported advertisement.
Example two:
as shown in fig. 7, the present example provides an advertisement filtering method, including:
step S21: and finding the advertisement in the process of browsing the webpage by the user.
Step S22: and when the client detects that the user presses the advertisement for a long time, popping up a selection box, and detecting the click on a 'report advertisement' control in the selection box.
Step S23: the terminal reports the URL and the advertisement information of the page accessed by the user to the background of the browser; the URL is a uniform resource address; the advertisement information is reported advertisement information; the background acts as a server.
Step S24: : the background analyzes the data according to a certain rule and judges that the report is effective. The certain rules may be as follows, but are not limited to the following rules:
rule 1: for some important sites, a manual auditing mode can be adopted to judge whether the reported site is effective or not; these emphasized sites correspond to the aforementioned designated sites.
Rule 2: for a certain advertisement element which is reported in a large number, a threshold value of reporting times of a user can be set, and automatic judgment is carried out, for example, if the reporting times are more than 500, effective reporting is judged;
if the judgment result is effective, turning to the step S25; if the judgment result is invalid, the process proceeds to step S26.
Step S25: and judging that the advertisement is effectively reported, setting a shielding rule for the advertisement in the background and immediately taking effect, and uniformly filtering the advertisement when the webpage is accessed subsequently.
Step S26: and judging that the report is invalid, and keeping the background in an original state without processing.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all the functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may be separately used as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Those of ordinary skill in the art will understand that: all or part of the steps for implementing the method embodiments may be implemented by hardware related to program instructions, and the program may be stored in a computer readable storage medium, and when executed, the program performs the steps including the method embodiments; and the aforementioned storage medium includes: a mobile storage device, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (6)
1. An advertisement filtering interaction method, the method comprising:
the method comprises the steps that a client responds to long-time pressing operation aiming at an advertisement or long-time indication operation aiming at the advertisement triggered by an indication device, an advertisement reporting control corresponding to the advertisement is switched from a hidden state to a display state, and the advertisement reporting control is displayed in an advertisement display area of the advertisement;
responding to the pressing operation or the sliding operation aiming at the advertisement reporting control, and receiving an advertisement reporting instruction acting on the advertisement reporting control;
in response to the advertisement reporting indication, determining a reported advertisement based on a display position of the advertisement reporting control, and generating advertisement reporting information based on the reported advertisement;
sending the advertisement report information to a server;
the server receives advertisement reporting information sent by the client; the advertisement reporting information comprises identification information of a display page of a reported advertisement, the display page comprises a webpage or an application page, and the reported advertisement comprises a normal advertisement which does not carry bad information;
extracting advertisement information and identification information of the display page from the advertisement report information;
inquiring an advertisement reporting record based on the advertisement information, wherein the advertisement reporting record comprises advertisement reporting times, advertisement reporting frequency and advertisement reporting client number;
updating the advertisement report record based on the report;
analyzing based on the updated advertisement reporting record and the identification information of the display page, and shielding the advertisement reported this time according to the advertisement information when determining that at least one of the following effective reporting rules is satisfied:
the method comprises the steps that when the updated advertisement reporting frequency reaches the specified frequency, the reported advertisement is the advertisement of the specified filtering type in the webpage or the application page where the reported advertisement is located, and the webpage or the application page where the reported advertisement is located is determined to be the specified page based on the identification information of the display page, and the report feedback for indicating that the report accords with the effective reporting rule is received when the report accords with the prompt condition.
2. The method of claim 1, further comprising:
judging whether the webpage or the application interface displayed by the reported advertisement is a designated page or not;
if the webpage or the application is the designated page;
when the report meets the prompt condition, outputting a report prompt;
receiving a report feedback formed based on the report prompt;
and when the report feedback indicates that the report conforms to the effective report rule, determining that the effective report rule is satisfied.
3. The method of claim 1, further comprising:
judging whether the reported advertisement is an advertisement with a specified filtering type in a webpage or an application page displayed by the reported advertisement or not based on the advertisement information;
and if the reported advertisement is the advertisement with the specified filtering type, determining that the effective reporting rule is satisfied.
4. A method of advertisement filtering, the method comprising:
responding to long-time pressing operation aiming at the advertisement or responding to long-time indicating operation aiming at the advertisement triggered by an indicating device, switching an advertisement reporting control corresponding to the advertisement from a hidden state to a display state, and displaying the advertisement reporting control in an advertisement display area of the advertisement;
responding to the pressing operation or the sliding operation aiming at the advertisement reporting control, and receiving an advertisement reporting instruction acting on the advertisement reporting control;
in response to the advertisement reporting indication, determining a reported advertisement based on a display position of the advertisement reporting control; wherein, the reported advertisement comprises a normal advertisement which does not carry bad information;
forming advertisement reporting information based on the reported advertisements; the advertisement reporting information comprises advertisement information of the reported advertisement and identification information of a display page of the reported advertisement, and the display page comprises a webpage or an application page;
sending the advertisement report information to a server;
the advertisement reporting information is used for the server to receive the advertisement reporting information sent by the client and extract the advertisement information and the identification information of the display page from the advertisement reporting information; inquiring an advertisement reporting record based on the advertisement information, wherein the advertisement reporting record comprises advertisement reporting times, advertisement reporting frequency and advertisement reporting client number; updating the advertisement report record based on the report; based on the updated advertisement reporting record and the identification information of the display page, when at least one of the following effective reporting rules is determined to be satisfied, the advertisement reported this time is shielded according to the advertisement information:
the method comprises the steps that when the updated advertisement reporting frequency reaches the specified frequency, the reported advertisement is the advertisement of the specified filtering type in the webpage or the application page where the reported advertisement is located, and the webpage or the application page where the reported advertisement is located is determined to be the specified page based on the identification information of the display page, and the report feedback for indicating that the report accords with the effective reporting rule is received when the report accords with the prompt condition.
5. A client, the client comprising:
the display unit is used for responding to long-time pressing operation aiming at the advertisement or responding to long-time indicating operation aiming at the advertisement triggered by an indicating device, switching the advertisement reporting control corresponding to the advertisement from a hidden state to a display state, and displaying the advertisement reporting control in an advertisement display area of the advertisement;
the detection unit is used for responding to the pressing operation or the sliding operation aiming at the advertisement reporting control and receiving the advertisement reporting instruction acting on the advertisement reporting control;
a determining unit, configured to determine, in response to the advertisement reporting instruction, a reported advertisement based on a display position of the advertisement reporting control; wherein, the reported advertisement comprises a normal advertisement which does not carry bad information;
a forming unit for forming advertisement reporting information based on the reported advertisement; the advertisement reporting information comprises advertisement information of the reported advertisement and identification information of a display page of the reported advertisement, and the display page comprises a webpage or an application page;
the sending unit is used for sending the advertisement report information to a server;
the advertisement reporting information is used for the server to receive the advertisement reporting information sent by the client and extract the advertisement information and the identification information of the display page from the advertisement reporting information; inquiring an advertisement reporting record based on the advertisement information, wherein the advertisement reporting record comprises advertisement reporting times, advertisement reporting frequency and advertisement reporting client number; updating the advertisement report record based on the report; based on the updated advertisement reporting record and the identification information of the display page, when at least one of the following effective reporting rules is determined to be satisfied, the advertisement reported this time is shielded according to the advertisement information:
the method comprises the steps that when the updated advertisement reporting frequency reaches the specified frequency, the reported advertisement is the advertisement of the specified filtering type in the webpage or the application page where the reported advertisement is located, and the webpage or the application page where the reported advertisement is located is determined to be the specified page based on the identification information of the display page, and the report feedback for indicating that the report accords with the effective reporting rule is received when the report accords with the prompt condition.
6. A computer-readable storage medium having stored thereon executable instructions which, when executed by a processor, implement the advertisement filtering interaction method of any one of claims 1 to 4.
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| CN107609122B (en) * | 2017-09-14 | 2021-06-11 | 百度在线网络技术（北京）有限公司 | Advertisement shielding rule updating method, device, server and storage medium |
| CN112734501A (en) * | 2021-02-05 | 2021-04-30 | 上海云鱼智能科技有限公司 | Method, device, server, client, terminal and storage medium for judging issued information as advertisement |
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