CN106528724B - A kind of method and device of pushed information - Google Patents
A kind of method and device of pushed information Download PDFInfo
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- CN106528724B CN106528724B CN201610956941.1A CN201610956941A CN106528724B CN 106528724 B CN106528724 B CN 106528724B CN 201610956941 A CN201610956941 A CN 201610956941A CN 106528724 B CN106528724 B CN 106528724B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The present invention discloses a kind of method and device of pushed information, this method comprises: obtaining the browsing record and creation duration of the first information in information aggregate；It is recorded according to browsing, determines the browsing time and amount of collection accounting of the first information；Wherein, amount of collection accounting is used to characterize the accounting of collection number of the first information in information aggregate；According to creation duration, the life cycle weight of the first information is determined；Life cycle weight and creation duration inverse correlation；According to browsing time, amount of collection accounting and life cycle weight, the score value of the first information is determined；Score value and browsing time and life cycle weight are directly proportional；Score value is inversely proportional with amount of collection accounting；Based on score value, score ranking of the first information in information aggregate is determined, determine whether the push first information.Method and apparatus provided by the present application can solve information push in the prior art, the high technical problem of existing invalid push rate.Realize the technical effect for improving the validity of pushed information.
Description
Technical field
The present invention relates to field of computer technology more particularly to a kind of method and devices of pushed information.
Background technique
With the rapid development of internet industry, data volume and data type also sharply increase therewith, how in magnanimity number
In, excavate effective information, and it is reasonable, stable recommend user, and the hot spot of internet industry research at present, difficult point it
One.
Currently, to the recommendation of information compared with frequently with method be: the number that browsing is searched in nearest a period of time is more
Information as hot information, and push the hot information.
However, there is more invalid push using existing recommended method, for example, even if having compared with multi-user
Certain information was browsed, but since the browsing time of the information is big, and was hot information, being pushed to repeatedly that can also be invalid
User.For another example when certain news information can will have already appeared excessive day, when no longer there is readding property, still by the letter
Breath is pushed to user.
As it can be seen that information push in the prior art, there are the high technical problems of invalid push rate.
Summary of the invention
The present invention provides a kind of method and device of pushed information, and to solve information push in the prior art, there are nothings
Imitate the high technical problem of push rate.
In a first aspect, the embodiment of the invention provides a kind of methods of pushed information, comprising:
Obtain the creation duration of the browsing record and the first information of the first information in information aggregate；
It is recorded according to the browsing, determines the browsing time and amount of collection accounting of the first information；Wherein, the collection
Amount accounting is used to characterize the accounting of collection number of the first information in the information aggregate；
According to the creation duration, the life cycle weight of the first information is determined；The life cycle weight and institute
State creation duration inverse correlation；
According to the browsing time, the amount of collection accounting and the life cycle weight, the first information is determined
Score value；Wherein, the score value and the browsing time and the life cycle weight are directly proportional；The score value and the collection
Amount accounting is inversely proportional；
Based on the score value, determines score ranking of the first information in the information aggregate, determine whether
Push the first information.
Optionally, the creation duration of the first information is equal to time when current time stamp is generated with the first information
The difference of stamp.
Optionally, described to be recorded according to the browsing, it determines the browsing time and amount of collection accounting of the first information, wraps
It includes: being recorded according to the browsing, determine the browsing time of the first information, the collection number of the first information and the letter
Total collection number of all information in breath set；Using it is described collection number divided by it is described it is total collection number ratio described in
Amount of collection accounting.
Optionally, described according to the creation duration, determine the life cycle weight of the first information, comprising: according to
The information of the preset first information is graded, and determines the information time to live of the first information；Wherein, the information survival
Period is directly proportional to information grading；Using the difference of the information time to live and the creation duration as the Life Cycle
Option value.
Optionally, described to be based on the score value, determine score ranking of the first information in the information aggregate, from
And determine whether to push the first information include: to the score value of all information in the information aggregate by numerical value from large to small
Sequence carries out score ranking, obtains the score ranking of the first information；When the score ranking of the first information is less than or equal to N
When, the first information is pushed, N is natural number；Alternatively, believing when in the score ranking of the first information and the information aggregate
When ceasing the ratio of quantity less than or equal to the first ratio, the first information is pushed.
Second aspect, the embodiment of the present invention provide a kind of device of pushed information, comprising:
Module is obtained, when for obtaining the creation of browsing record and the first information of the first information in information aggregate
It is long；
First determining module determines the browsing time and amount of collection of the first information for recording according to the browsing
Accounting；Wherein, the amount of collection accounting is used to characterize the accounting of collection number of the first information in the information aggregate；
Second determining module, for determining the life cycle weight of the first information according to the creation duration；It is described
Life cycle weight and the creation duration inverse correlation；
Score determining module is used for according to the browsing time, the amount of collection accounting and the life cycle weight, really
The score value of the fixed first information；Wherein, the score value and the browsing time and the life cycle weight are directly proportional；Institute
Score value is stated to be inversely proportional with the amount of collection accounting；
Pushing module, for determining score ranking of the first information in the information aggregate based on the score value,
It determines whether to push the first information.
Optionally, the creation duration of the first information is equal to time when current time stamp is generated with the first information
The difference of stamp.
Optionally, first determining module is also used to: being recorded according to the browsing, is determined the browsing of the first information
The total collection number for collecting all information in number and the information aggregate of number, the first information；With the collection time
The amount of collection accounting that number is used as divided by the ratio of total collection number.
Optionally, second determining module is also used to: being graded according to the information of the preset first information, is determined institute
State the information time to live of the first information；Wherein, the information time to live is directly proportional to information grading；With the information
The difference of time to live and the creation duration is as the life cycle weight.
Optionally, the pushing module is also used to: to the score value of all information in the information aggregate by numerical value by greatly extremely
Small sequence carries out score ranking, obtains the score ranking of the first information；When the score ranking of the first information is less than
When equal to N, the first information is pushed, N is natural number；Alternatively, score ranking and the information collection when the first information
When the ratio of information content is less than or equal to the first ratio in conjunction, the first information is pushed.
The one or more technical solutions provided in the embodiment of the present invention, have at least the following technical effects or advantages:
1, method and device provided by the embodiments of the present application, in pushed information, by browsing time, amount of collection accounting and life
Order period weight as input parameter, preferentially push browsing time more than information come guarantee information hot spot degree it is same
When, the further low information of setting push amount of collection accounting, with guarantee information be hot information and not yet by most people institute it is clear
It lookes at, to reduce the probability that invalid information has been read in push, further, the high information of setting push life cycle weight is guaranteeing
Information hot spot degree and while not by browsing ratio, it is ensured that the actual effect of information, it is larger to improve the effective of pushed information
Property.
2, method and device provided by the embodiments of the present application determines the information by the information grading of presupposed information
Information time to live；And using the difference of information time to live and creation duration as the life cycle weight, to avoid pushing away
Sending information creating duration is more than the outdated information of information time to live, improves the timeliness of pushed information, further improves and push away
It delivers letters the validity of breath.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this hair
Bright some embodiments for those of ordinary skill in the art without creative efforts, can be with root
Other attached drawings are obtained according to these attached drawings.
Fig. 1 is the flow chart of the method for pushed information in the embodiment of the present invention；
Fig. 2 is the structural schematic diagram of the device of pushed information in the embodiment of the present invention.
Specific embodiment
The embodiment of the present application solves information in the prior art and pushes away by providing a kind of method and device of pushed information
It send, the high technical problem of existing invalid push rate.Realize the technical effect for improving the validity of pushed information.
Technical solution in the embodiment of the present application, general thought are as follows:
Browsing record according to the first information, determines the browsing time and amount of collection accounting of the first information；Wherein, institute
Amount of collection accounting is stated for characterizing the accounting of collection number of the first information in the information aggregate；According to the first information
Creation duration, determine the life cycle weight of the first information；The life cycle weight and the creation duration reverse phase
It closes；According to the browsing time, the amount of collection accounting and the life cycle weight, the score value of the first information is determined；
Wherein, the score value and the browsing time and the life cycle weight are directly proportional；The score value is accounted for the amount of collection
Than being inversely proportional；Based on the score value, determines score ranking of the first information in the information aggregate, determine whether
Push the first information.
While the above method is by hot spot degree of the information to guarantee information more than the preferentially push browsing time, into one
The low information of step setting push amount of collection accounting, to guarantee that information is hot information and is not yet browsed by most people, to subtract
The probability of invalid information has been read in few push, and further, the high information of setting push life cycle weight is guaranteeing information hot spot
Degree and while not by browsing ratio, it is ensured that the actual effect of information, it is larger to improve the validity of pushed information.
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art
Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.
Embodiment one
The present embodiment provides a kind of methods of pushed information, referring to FIG. 1, the described method includes:
Step S101 obtains the creation duration of the browsing record and the first information of the first information in information aggregate；
Step S102 records according to the browsing, determines the browsing time and amount of collection accounting of the first information；Its
In, the amount of collection accounting is used to characterize the accounting of collection number of the first information in the information aggregate；
Step S103 determines the life cycle weight of the first information according to the creation duration；The life cycle
Weight and the creation duration inverse correlation；
Step S104 determines described according to the browsing time, the amount of collection accounting and the life cycle weight
The score value of one information；Wherein, the score value and the browsing time and the life cycle weight are directly proportional；The score value with
The amount of collection accounting is inversely proportional；
Step S105 is based on the score value, determines score ranking of the first information in the information aggregate, thus
Determine whether to push the first information.
It should be noted that in the application, the step S102 and the step S103 sequence in no particular order can be elder generation
Step S102 is executed, is also possible to first carry out step S103.
It should also be noted that, in the application, the creation duration of the acquisition first information in the step S101 with
The step S102 also in no particular order sequence；In the step S101 obtain information aggregate in the first information browsing record with
The step S103 also in no particular order sequence.
In the following, describing in detail in conjunction with method of the Fig. 1 to pushed information provided by the present application:
Firstly, executing step S101, the wound of the browsing record and the first information of the first information in information aggregate is obtained
Build duration.
In the embodiment of the present application, the first information is any information in the information aggregate, the information aggregate
The set that can be all information of certain website, be also possible to the information that certain search engine can search set or certain
The information aggregate that the set for the information issued in one period or some user group browsed, does not make in this application
Limitation.
In the embodiment of the present application, the number and described first browsed in the browsing record including the first information
The number that information is collected.The creation duration of the first information be equal to when current time stamp and the first information generate when
Between the difference stabbed.
Further, in terms of for the ease of that can be come by unix timestamp (Unix epoch) to the unification for creating duration
Measure the creation duration.Specifically, unix timestamp was passed through since on January 1st, 1970 (midnight of UTC/GMT)
Number of seconds does not consider leap second.The 0 of UNIX timestamp is standardized according to ISO 8601 are as follows: 1970-01-01T00:00:00Z；One hour
It is expressed as UNIX timestamp format are as follows: 3600；Being expressed as within one day UNIX timestamp is 86400.
For example, it is 1474560000 that the creation time of the first information, which is expressed as unix timestamp, i.e. September 23 in 2016
Day, and assuming current time stamp is to elapse 6h, i.e., 1474581600 backward.It is then a length of when the creation of the first information
1474581600 subtract 1474560000, are equal to 21600.
Certainly, in the specific implementation process, the creation duration can also be measured with usual second timing mode, herein
With no restriction.
Subsequently, step S102 is executed, is recorded according to the browsing, determines browsing time and the collection of the first information
Measure accounting；Wherein, the amount of collection accounting is for characterizing accounting for for collection number of the first information in the information aggregate
Than.
In the specific implementation process, the determination of the browsing time can be according to each user in the browsing record
Item is browsed to count determining, such as:
Assuming that there is the browsing record of one group of user as follows at present:
User 1 browses record: { " Heavenly Palace two ", " Rio Olympic Games closing ", " G20 summit " }
User 2 browses record: { " Yao Ming enters Hall of Fame ", " Rio Olympic Games closing ", " Paralympic Games opening " }
User 3 browses record: { " G20 summit ", " Rio Olympic Games closing ", " regulation room rate " }
User 4 browses record: { " Rio shoot Niagara 2 is shown ", " Rio Olympic Games closing " }
Four groups of data are counted, it can be found that the browsing time of all kinds of news informations is respectively as follows:
" Rio Olympic Games closing ": 4 times
" G20 summit ": 2 times
" Paralympic Games opening ": 1 time
" Heavenly Palace two ": 1 time ...
In the specific implementation process, the amount of collection accounting refers to the collection number of the first information in the information aggregate
Overall collection number in shared ratio.The acquisition methods of the amount of collection accounting are as follows: recorded according to the browsing, determine institute
State total collection number of all information in the collection number and the information aggregate of the first information；With the collection number divided by institute
The amount of collection accounting that the ratio of total collection number is used as is stated, such as:
Assuming that the collection data that one group of user browses in record are as follows:
1 collection record of user: { " Heavenly Palace two ", " Rio Olympic Games closing ", " G20 summit " }
2 collection record of user: { " Yao Ming enters Hall of Fame ", " Rio Olympic Games closing ", " Paralympic Games opening " }
3 collection record of user: { " G20 summit ", " Rio Olympic Games closing ", " regulation room rate " }
4 collection record of user: { " Rio shoot Niagara 2 is shown ", " Rio Olympic Games closing ", " Heavenly Palace two " }
Four groups of collection data are counted, it can be found that the collection number of " Rio Olympic Games closing " are as follows: 4 group information set
In always collect number be 12 times, then the amount of collection accounting of " Rio Olympic Games closing " be 1/3.
The life cycle weight of the first information is determined according to the creation duration next, executing step S103；
The life cycle weight and the creation duration inverse correlation.
In the specific implementation process, determine the life cycle weight method can there are many, being set forth below two kinds is
Example:
The first, determines according to creation duration.
The inverse that the life cycle weight is the creation duration, or the setting life cycle weight can be set
The difference that the creation duration is subtracted for a constant, so that the life cycle weight and the creation duration inverse correlation.
It second, is determined according to creation duration and information time to live.
It is first graded according to the information of the preset first information, determines the information time to live of the first information；
Wherein, the information time to live is directly proportional to information grading；Again with the information time to live and the creation duration
Difference as the life cycle weight.
Specifically, it is believed that for information after creation duration is more than information time to live, timeliness is very low,
Belong to outdated information, even if its historical viewings amount is very high, these outdated informations can be paid close attention to again by being also not much user.And in order to more
The case where close to information itself, for each information since its type or hot spot degree are different, corresponding information time to live can also be with
It is set as not identical.
Can be arranged: information time to live is equal to n*hour, wherein n is information grading, and hour is unit hour
Timestamp 3600.The information grading n can be depending on information type, by the customized evaluation of information manager, with news category
For information, the general category information maximum survival time is i.e. 0 < n≤24 for 24 hours, and different types of news, grading also may not be used
Together.Such as: the country such as " Heavenly Palace two ", " G20 summit " grave news, n can directly be set as 24, i.e., its information time to live is
24 hours；And as the entertainments news such as " Yao Ming enters Hall of Fame ", " Rio Olympic Games closing ", n then may be set to 12；That is its information
Time to live is 12 hours.
And life cycle weight is equal to [n*hour- (unixtime_now-unixtime_create)], wherein
Unixtime_now is current unix timestamp, and unixtime_create is unix timestamp when creating information,
It (unixtime_now-unixtime_create) is the creation duration.I.e. as time goes by, life cycle weight
Gradually decrease, until (unixtime_now-unixtime_create) >=n*hour, i.e., the described life cycle weight be less than
When equal to 0, then directly determine that the life cycle weight is 0, representative information is expired, no longer recommends.
Subsequently, step S104 is executed, according to the browsing time, the amount of collection accounting and the Life Cycle option
Value, determines the score value of the first information；Wherein, the score value and the browsing time and the life cycle weight are at just
Than；The score value is inversely proportional with the amount of collection accounting.
Specifically, the score value can be set to be equal to:
(total_count/total_percentage)*[n*hour-(unixtime_now-unixtime_
create)]
Wherein, total_count is the browsing time；Total_percentage is the amount of collection accounting；[n*
Hour- (unixtime_now-unixtime_create)] it is the life cycle weight.
It should be noted that, since the number browsed is more, using the prior art, it is recommended to certain hot informations
A possibility that can be bigger, it is in fact necessary without too big recommendation however, the information browsed by many people for one,
The application is inversely proportional by the way that the score and the amount of collection accounting is arranged and can be reduced the information mostly read on a large scale
Invalid push.In addition, due to being similar to the information such as news, live streaming, after undergoing sometime point, information it is effective
Property, readability can be drastically reduced compared to other category informations, therefore the application is by being arranged the score and life cycle weight
Directly proportional, life cycle weight and creation duration inverse correlation are able to achieve the information that push has more timeliness, further reduce nothing
Effect push.
It should also be noted that, the application is arranged the life cycle weight equal to information time to live and creates duration
Difference, and carry out setting information time to live previously according to information type and information hot spot degree, it can be targetedly by outdated information
Push queue is excluded, the validity and real-time of the information of push are effectively improved.
Finally, executing step S105, it is based on the score value, determines score of the first information in the information aggregate
Ranking determines whether to push the first information.
In the specific implementation process, it is determined whether push the first information method can there are many, being set forth below two kinds is
Example:
The first, by ranking ranking.
Score ranking is carried out by the sequence of numerical value from large to small to the score value of all information in the information aggregate, is obtained
The score ranking of the first information；When the score ranking of the first information is less than or equal to N, the first information, N are pushed
For natural number.
Specifically, it needs first to determine the score of all information in information aggregate, then carries out ranking, push by score
Ranking is located at preceding N of information.
For example, presetting before push ranking 10 information, when ranking is 3 to the score of the first information in information aggregate, really
Surely the first information is pushed.
Second, in ranking ratio.
Score ranking is carried out by the sequence of numerical value from large to small to the score value of all information in the information aggregate, is obtained
The score ranking of the first information；When the ratio of information content in the score ranking of the first information and the information aggregate
When less than or equal to the first ratio, the first information is pushed.
Specifically, it needs first to determine the score of all information in information aggregate, then carries out ranking, push by score
Ranking is located at the information of preceding first percentage.
For example, there are 20,000 information in information aggregate, before push ranking 0.1% information is preset, 20,000 are equal to multiplied by 0.1%
20, i.e., 20 information determines push described the when ranking is 3 to the score of the first information in information aggregate before push ranking
One information.
After the detailed process for describing method provided in this embodiment, method provided in this embodiment in order to facilitate understanding
Complete procedure, below for " Rio Olympic Games closing " and " G20 summit " two information, provide the method one is complete real
Apply example:
The browsing of " Rio Olympic Games closing " and " G20 summit " record and creation in information aggregate are obtained by step S101
Duration, it is assumed that two information create simultaneously, and creation time stamp is 1474560000, current time stamp 1474581600.
Pass through step S102 again, it is assumed that the browsing time for determining " Rio Olympic Games closing " is 4, and amount of collection accounting is
0.33；The browsing time of " G20 summit " is 2, and amount of collection accounting is 0.17.
Then, by step S103, the life cycle weight of " Rio Olympic Games closing " and " G20 summit " is determined.Consider
It is national grave news to " G20 summit ", presupposed information grading n is 24；" Rio Olympic Games closing " is entertainment news, presets letter
Breath grading n is 12.Then the life cycle weight of " Rio Olympic Games closing " is [12*3600- (1474581600-
1474560000)] and the life cycle weight of " G20 summit " is [24*3600- (1474581600-1474560000)].
Subsequently, by step S104, determine that the score value of " Rio Olympic Games closing " is (4/0.33) * [12*3600-
(1474581600-1474560000)]=261818.19；The score value of " G20 summit " is (2/0.17) * [24*3600-
(1474581600-1474560000)]=762352.94.
Although, since its amount of collection accounting is high, illustrating big as it can be seen that the browsing time of " Rio Olympic Games closing " is more
Amount user browsed, and since the grading of its information is lower, was easy to fail, therefore its final score value is lower than the score value of " G20 summit ".
Finally, executing step S105, it is assumed that the score value ranking of " Rio Olympic Games closing " is 33；The score value of " G20 summit "
Ranking is 9, presets the information of push preceding 10, it is determined that push " G20 summit " does not push " Rio Olympic Games closing ".
Based on the same inventive concept, the embodiment of the invention also provides the corresponding device of method in embodiment one, see implementation
Example two.
Embodiment two
A kind of device of pushed information is present embodiments provided, referring to FIG. 2, described device includes:
Module 201 is obtained, the creation of browsing record and the first information for obtaining the first information in information aggregate
Duration；
First determining module 202 determines browsing time and the collection of the first information for recording according to the browsing
Measure accounting；Wherein, the amount of collection accounting is for characterizing accounting for for collection number of the first information in the information aggregate
Than；
Second determining module 203, for determining the life cycle weight of the first information according to the creation duration；
The life cycle weight and the creation duration inverse correlation；
Score determining module 204, for according to the browsing time, the amount of collection accounting and the Life Cycle option
Value, determines the score value of the first information；Wherein, the score value and the browsing time and the life cycle weight are at just
Than；The score value is inversely proportional with the amount of collection accounting；
Pushing module 205 determines score row of the first information in the information aggregate for being based on the score value
Name, determines whether to push the first information.
In the embodiment of the present application, the creation duration of the first information is equal to current time stamp and the first information produces
The difference of timestamp when raw.
In the embodiment of the present application, first determining module 202 is also used to:
According to the browsing record, determine the browsing time of the first information, the collection number of the first information and
Total collection number of all information in the information aggregate；
Using it is described collection number divided by it is described it is total collection number ratio as the amount of collection accounting.
In the embodiment of the present application, second determining module 203 is also used to:
It is graded according to the information of the preset first information, determines the information time to live of the first information；Wherein,
The information time to live is directly proportional to information grading；
Using the difference of the information time to live and the creation duration as the life cycle weight.
In the embodiment of the present application, the pushing module 205 is also used to:
Score ranking is carried out by the sequence of numerical value from large to small to the score value of all information in the information aggregate, obtains institute
State the score ranking of the first information；
When the score ranking of the first information is less than or equal to N, the first information is pushed, N is natural number；Alternatively,
When the ratio of information content in the score ranking of the first information and the information aggregate is less than or equal to the first ratio, push
The first information.
By the device that the embodiment of the present invention two is introduced, to implement the method institute that the information of the embodiment of the present invention one pushes
The device of use, so based on the method that the embodiment of the present invention one is introduced, the affiliated personnel in this field can understand the device
Specific structure and deformation, so details are not described herein.Device used by the method for all embodiment of the present invention one belongs to this
Invent the range to be protected.
The technical solution provided in the embodiment of the present application, has at least the following technical effects or advantages:
1, method and device provided by the embodiments of the present application, in pushed information, by browsing time, amount of collection accounting and life
Order period weight as input parameter, preferentially push browsing time more than information come guarantee information hot spot degree it is same
When, the further low information of setting push amount of collection accounting, with guarantee information be hot information and not yet by most people institute it is clear
It lookes at, to reduce the probability that invalid information has been read in push, further, the high information of setting push life cycle weight is guaranteeing
Information hot spot degree and while not by browsing ratio, it is ensured that the actual effect of information, it is larger to improve the effective of pushed information
Property.
2, method and device provided by the embodiments of the present application determines the information by the information grading of presupposed information
Information time to live；And using the difference of information time to live and creation duration as the life cycle weight, to avoid pushing away
Sending information creating duration is more than the outdated information of information time to live, improves the timeliness of pushed information, further improves and push away
It delivers letters the validity of breath.
It should be understood by those skilled in the art that, the embodiment of the present invention can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the present invention
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the present invention, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, it is created once a person skilled in the art knows basic
Property concept, then additional changes and modifications may be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, those skilled in the art can carry out various modification and variations without departing from this hair to the embodiment of the present invention
The spirit and scope of bright embodiment.In this way, if these modifications and variations of the embodiment of the present invention belong to the claims in the present invention
And its within the scope of equivalent technologies, then the present invention is also intended to include these modifications and variations.
Claims (10)
1. a kind of method of pushed information characterized by comprising
Obtain the creation duration of the browsing record and the first information of the first information in information aggregate；
It is recorded according to the browsing, determines the browsing time and amount of collection accounting of the first information；Wherein, the amount of collection accounts for
Than the accounting for characterizing collection number of the first information in the information aggregate；
According to the creation duration, the life cycle weight of the first information is determined；The life cycle weight and the wound
Build duration inverse correlation；
According to the browsing time, the amount of collection accounting and the life cycle weight, the score value of the first information is determined；
Wherein, the score value and the browsing time and the life cycle weight are directly proportional；The score value is accounted for the amount of collection
Than being inversely proportional；
Based on the score value, determines score ranking of the first information in the information aggregate, determine whether to push
The first information；Wherein, the score ranking is the ranking descending according to the score value；It is described to determine whether to push institute
Stating the first information includes: just to push institute when the score ranking of the first information meets preset index in the top
State the first information.
2. the method as described in claim 1, which is characterized in that the creation duration of the first information be equal to current time stamp with
The difference of timestamp when the first information generates.
3. the method as described in claim 1, which is characterized in that it is described to be recorded according to the browsing, determine the first information
Browsing time and amount of collection accounting, comprising:
It is recorded according to the browsing, determines the browsing time of the first information, the collection number of the first information and described
Total collection number of all information in information aggregate；
Using it is described collection number divided by it is described it is total collection number ratio as the amount of collection accounting.
4. the method as described in claim 1, which is characterized in that according to the creation duration, determine the life of the first information
Order period weight, comprising:
It is graded according to the information of the preset first information, determines the information time to live of the first information；Wherein, described
Information time to live is directly proportional to information grading；
Using the difference of the information time to live and the creation duration as the life cycle weight.
5. the method as described in claim 1-4 is any, which is characterized in that it is described to be based on the score value, determine first letter
The score ranking in the information aggregate is ceased, determines whether that pushing the first information includes:
Score ranking is carried out by the sequence of numerical value from large to small to the score value of all information in the information aggregate, obtains described the
The score ranking of one information；
When the score ranking of the first information is less than or equal to N, the first information is pushed, N is natural number；Alternatively, working as institute
When stating the ratio of information content in the score ranking and the information aggregate of the first information less than or equal to the first ratio, described in push
The first information.
6. a kind of device of pushed information characterized by comprising
Module is obtained, the creation duration of browsing record and the first information for obtaining the first information in information aggregate；
First determining module determines the browsing time and amount of collection accounting of the first information for recording according to the browsing；
Wherein, the amount of collection accounting is used to characterize the accounting of collection number of the first information in the information aggregate；
Second determining module, for determining the life cycle weight of the first information according to the creation duration；The life
Period weight and the creation duration inverse correlation；
Score determining module, for determining institute according to the browsing time, the amount of collection accounting and the life cycle weight
State the score value of the first information；Wherein, the score value and the browsing time and the life cycle weight are directly proportional；Described point
Value is inversely proportional with the amount of collection accounting；
Pushing module, for determining score ranking of the first information in the information aggregate based on the score value, thus
Determine whether to push the first information；Wherein, the score ranking is the ranking descending according to the score value；It is described true
Determine whether to push the first information to include: when the score ranking of the first information meets preset index in the top
When, just push the first information.
7. device as claimed in claim 6, which is characterized in that the creation duration of the first information be equal to current time stamp with
The difference of timestamp when the first information generates.
8. device as claimed in claim 6, which is characterized in that first determining module is also used to:
It is recorded according to the browsing, determines the browsing time of the first information, the collection number of the first information and described
Total collection number of all information in information aggregate；
Using it is described collection number divided by it is described it is total collection number ratio as the amount of collection accounting.
9. device as claimed in claim 6, which is characterized in that second determining module is also used to:
It is graded according to the information of the preset first information, determines the information time to live of the first information；Wherein, described
Information time to live is directly proportional to information grading；
Using the difference of the information time to live and the creation duration as the life cycle weight.
10. the device as described in claim 6-9 is any, which is characterized in that the pushing module is also used to:
Score ranking is carried out by the sequence of numerical value from large to small to the score value of all information in the information aggregate, obtains described the
The score ranking of one information；
When the score ranking of the first information is less than or equal to N, the first information is pushed, N is natural number；Alternatively, working as institute
When stating the ratio of information content in the score ranking and the information aggregate of the first information less than or equal to the first ratio, described in push
The first information.
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| CN107734062B (en) * | 2017-11-15 | 2020-02-07 | 维沃移动通信有限公司 | Message pushing method and device |
| CN111031118B (en) * | 2019-12-02 | 2023-05-30 | Oppo（重庆）智能科技有限公司 | Information pushing method, device, electronic equipment and computer readable storage medium |
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| CN103544212A (en) * | 2013-09-09 | 2014-01-29 | Tcl集团股份有限公司 | Content recommending method and system |
| CN104834731A (en) * | 2015-05-15 | 2015-08-12 | 百度在线网络技术（北京）有限公司 | Recommendation method and device for self-media information |
| CN105868332A (en) * | 2016-03-28 | 2016-08-17 | 百度在线网络技术（北京）有限公司 | hot topic recommendation method and device |
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| US10789634B2 (en) * | 2014-12-08 | 2020-09-29 | Lg Cns Co., Ltd. | Personalized recommendation method and system, and computer-readable record medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103544212A (en) * | 2013-09-09 | 2014-01-29 | Tcl集团股份有限公司 | Content recommending method and system |
| CN104834731A (en) * | 2015-05-15 | 2015-08-12 | 百度在线网络技术（北京）有限公司 | Recommendation method and device for self-media information |
| CN105868332A (en) * | 2016-03-28 | 2016-08-17 | 百度在线网络技术（北京）有限公司 | hot topic recommendation method and device |
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