CN106375776A - Shopping live broadcast system and online shopping platform - Google Patents
Shopping live broadcast system and online shopping platform Download PDFInfo
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- CN106375776A CN106375776A CN201611027314.6A CN201611027314A CN106375776A CN 106375776 A CN106375776 A CN 106375776A CN 201611027314 A CN201611027314 A CN 201611027314A CN 106375776 A CN106375776 A CN 106375776A
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- 230000004913 activation Effects 0.000 claims description 26
- 230000002452 interceptive effect Effects 0.000 claims description 23
- 230000000694 effects Effects 0.000 abstract description 10
- 230000003993 interaction Effects 0.000 abstract 1
- 239000000463 material Substances 0.000 description 6
- 238000010586 diagram Methods 0.000 description 3
- 230000000007 visual effect Effects 0.000 description 2
- 241000209202 Bromus secalinus Species 0.000 description 1
- 241000406668 Loxodonta cyclotis Species 0.000 description 1
- 238000004378 air conditioning Methods 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 239000011449 brick Substances 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 239000004570 mortar (masonry) Substances 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 238000005406 washing Methods 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
Abstract
The invention provides a shopping live broadcast system and an online shopping platform. The online shopping platform comprises the shopping live broadcast system. The shopping live broadcast system comprises a client, an instruction transfer server, a control center, and at least one web camera. The client comprises an interaction interface module which is used for sending a control instruction to the instruction transfer server. The instruction transfer server forwards the control instruction to the control center. The control center controls the at least one web camera according to the control instruction. The online side and the offline side are connected by live broadcast. Through live broadcast, consumers can acquire the video image of an entity store in real time and directly see the entity store, physical display, new product release, live show, sales promotion and lottery drawing activities of a business so as to identify whether a commodity is good or not and participate offline activities. Moreover, a channel and platform is created for outstanding businesses to show high-quality commodities to consumers in an all-round manner, entertaining shopping is realized, the confidence of buyers to buy is increased, and the image of businesses is improved.
Description
Technical field
The present invention relates to electric business field, more particularly, to a kind of shopping live broadcast system and support that the online shopping of direct broadcast function is put down
Platform.
Background technology
With the popularization of ecommerce, people are increasingly accustomed to shopping at network, as long as starting, good thing is with regard in delivery in mind
Door, had not only saved banknote but also time-consuming.But incident is quality problems, because consumer can only be by picture to commodity
There is a understanding substantially, and cannot see that material object, thus leaving jerry chance to speculator, leading to cyber
Quality is very different, cheats consumer, and shoddy situation is of common occurrence.
Therefore, the present invention provides a kind of technical scheme to help consumer to screen quality, reduces low-quality goods vivosphere.
Content of the invention
In order to solve the above problems, the present invention provides shopping live broadcast system and online shopping platform, helps consumer directly perceived
See entity shops, the material object display of businessman, and show and advertising campaign etc. are walked in new product release, scene, also create for outstanding businessman
Make one by comprehensive for the best buy channel being presented to consumer and platform.Described platform comprises live broadcast system, on connection line
Under line, consumer can be by the live instant various video pictures obtaining entity shops, thus distinguishing that commercial quality is good and bad and joins
With businessman's Below-the-line, make shopping entertainment orientation, both increased consumer's purchase confidence, also lifting businessman image.
According to the first aspect of the invention, the present invention provides a kind of shopping live broadcast system it is characterised in that described system bag
Containing user side, instruction transfer server, control centre and at least one IP Camera, wherein said user side comprises to interact
Interface module, described interactive interface module is used for sending control instruction to described instruction transfer server, described instruction transfer clothes
Business device described control instruction is forwarded to described control centre, described control centre according to described control instruction controls at least
One IP Camera.
The interactive interface module of described user side includes video pictures display sub-module, Below-the-line advance notice submodule, product
Category does not select submodule, photographic head to select submodule, photographic head control submodule.
Described video pictures display sub-module is used for the video pictures that display obtains, and described Below-the-line advance notice submodule is used
In the display Below-the-line list that will carry out of the scheduled time and carry out Below-the-line selection operation, described product category selects son
For showing at least one product category under line and carrying out product category selection operation, described photographic head selects submodule to use to module
In showing overall network photographic head and carrying out photographic head selection operation, when the IP Camera of a state of activation passes through described taking the photograph
When selecting submodule to be chosen as head, described photographic head control submodule is used for controlling the action of selected IP Camera.
Described IP Camera is 360 degree of rotation high definitions or super clear photographic head, and is configured with litter and/or mechanical arm, institute
State control centre and the rotation of described IP Camera, shifting are controlled according to the control instruction that described photographic head control submodule sends
Dynamic or flexible.
Each product category under line corresponds at least one IP Camera, when one of product category passes through described product
When classification selects submodule selected, its corresponding IP Camera switches to state of activation, and user side passes through described photographic head
Select submodule to choose the IP Camera of at least one state of activation, and described net is controlled by described photographic head control submodule
The movement of network photographic head, rotation or stretch and to obtain corresponding video pictures;When a Below-the-line is by described Below-the-line
When advance notice submodule is chosen, overall network photographic head switches to state of activation, and user side selects submodule by described photographic head
Block chooses at least one IP Camera, and is controlled the movement of described IP Camera, turned by described photographic head control submodule
Move or stretch to obtain corresponding video pictures.
Described interactive interface module also includes barrage submodule, for showing and/or inputting user's real-time comments, Yi Jizhuan
State message sub-module, for counting and showing the number of current online user.
According to the second aspect of the invention, the present invention also provides a kind of online shopping platform it is characterised in that described online
Shopping platform comprise do shopping live broadcast system, described shopping live broadcast system comprise user side, instruction transfer server, control centre,
And at least one IP Camera, wherein said user side comprises interactive interface module, and described interactive interface module is used for sending
Control instruction to described instruction transfer server, described instruction transfer server, described control instruction is forwarded in described control
The heart, described control centre at least one IP Camera according to described control instruction controls.
Wherein, described shopping live broadcast system is used for shops's situation under live brand line, Below-the-line and consumer's participation mutually
Dynamic.
Described Below-the-line include product introduction, new product presell, product issue, scene walk show, prize drawing, at least the one of sales promotion
Person.
The interactive interface module of described user side includes video pictures display sub-module, Below-the-line advance notice submodule, product
Category does not select submodule, photographic head to select submodule, photographic head control submodule.
Described video pictures display sub-module is used for the video pictures that display obtains, and described Below-the-line advance notice submodule is used
In the display Below-the-line list that will carry out of the scheduled time and carry out Below-the-line selection operation, described product category selects son
For showing at least one product category under line and carrying out product category selection operation, described photographic head selects submodule to use to module
In showing overall network photographic head and carrying out photographic head selection operation, when the IP Camera of a state of activation passes through described taking the photograph
When selecting submodule to be chosen as head, described photographic head control submodule is used for controlling the action of selected IP Camera.
Described IP Camera is 360 degree of rotation high definitions or super clear photographic head, and is configured with litter and/or mechanical arm, institute
State control centre and the rotation of described IP Camera, shifting are controlled according to the control instruction that described photographic head control submodule sends
Dynamic or flexible.
Each product category under line corresponds at least one IP Camera, when one of product category passes through described product
When classification selects submodule selected, its corresponding IP Camera switches to state of activation, and user side passes through described photographic head
Select submodule to choose the IP Camera of at least one state of activation, and described net is controlled by described photographic head control submodule
The movement of network photographic head, rotation or stretch and to obtain corresponding video pictures;When a Below-the-line is by described Below-the-line
When advance notice submodule is chosen, overall network photographic head switches to state of activation, and user side selects submodule by described photographic head
Block chooses at least one IP Camera, and is controlled the movement of described IP Camera, turned by described photographic head control submodule
Move or stretch to obtain corresponding video pictures.
Described interactive interface module also includes barrage submodule, for showing and/or inputting user's real-time comments, Yi Jizhuan
State message sub-module, for counting and showing the number of current online user.
The beneficial effect comprise that the shopping live broadcast system of the present invention and online shopping platform, by live connection
On-line off-line, consumer can be by the live instant various video pictures obtaining entity shops, thus distinguishing that commercial quality is good and bad
With the Below-the-line of participation businessman, make shopping entertainment orientation, both increased consumer's purchase confidence, also lifting businessman image.
Brief description
Fig. 1 is the configuration diagram of shopping live broadcast system;
Main Reference Numerals are described as follows:
1 user side 2 instructs transfer server
3 control centre 4 IP Camera
5 Activity Show regions/product display region
Specific embodiment
Hereinafter accompanying drawing will be combined by specific embodiment the present invention is described in further detail.
Embodiment 1:
According to a first embodiment of the present invention, provide a kind of shopping live broadcast system, its configuration diagram refer to Fig. 1, described shopping
Live broadcast system comprises user side 1, instruction transfer server 2, control centre 3 and at least one IP Camera 4, wherein said
User side 1 comprises interactive interface module, for sending control instruction to described instruction transfer server 2, described instruction transfer clothes
Described control instruction is forwarded to described control centre 3 by business device 2, and described control centre 3 is according to described control instruction controls
IP Camera 4.
Wherein, described IP Camera 4 is the high definition of 360 degree of rotations or super clear photographic head, and is configured with litter and/or machine
Tool arm, expansion link etc., be controlled by external control instruction rotate, mobile or flexible, IP Camera 4 and litter, mechanical arm, flexible
The quantity of bar and position can according to the configuration of real needs selectivity be installed on Activity Show region in entity shops under brand line/
Product display region 5, to obtain the video pictures of relevant range under instruction control.
The interactive interface module of described user side 1 includes video pictures display sub-module, Below-the-line advance notice submodule, product
Category does not select submodule, photographic head to select submodule, photographic head control submodule.Described Below-the-line advance notice submodule is used for
The display Below-the-line list that will carry out of the scheduled time and carry out Below-the-line selection operation.Described product category selects submodule
For showing at least one product category under line and carrying out product category selection operation, each product category corresponds at least one net to block
Network photographic head.Described photographic head selects submodule to be used for showing overall network photographic head and carry out photographic head selection operation, network
Photographic head has activation and unactivated state, passes through described photographic head when the IP Camera of a state of activation and selects submodule
When selected, described photographic head control submodule is used for controlling the action of selected IP Camera, and described video pictures show
Show that submodule is then used for showing the video pictures that controlled network photographic head gets.
For example, when a Below-the-line is chosen by described Below-the-line advance notice submodule, overall network is taken the photograph
As head switches to state of activation, user side 1 can select submodule to choose at least one IP Camera by described photographic head, and leads to
Cross described photographic head control submodule control described IP Camera move up and down, rotate or stretch to obtain activity exhibition
Show region relevant position, the video pictures at corresponding visual angle.And work as one of product category and son is selected by described product category
When module is selected, the corresponding IP Camera installed of product display region of the category switches to state of activation, and user side 1 is same
Sample can select submodule to choose the IP Camera of at least one state of activation by described photographic head, and by described photographic head control
System module control described IP Camera move up and down, rotate or stretch to obtain corresponding video pictures so that
Check the material object display situation of product of interest.
Additionally, described interactive interface module also includes barrage submodule, for showing and/or inputting user's real-time comments,
And status information submodule, for counting and showing the number of current online user.
Embodiment 2:
According to a second embodiment of the present invention, provide a kind of online shopping platform, described online shopping platform comprises the purchase of embodiment 1
Thing live broadcast system, user, when described online shopping platform carries out net purchase, can participate in brand line by described shopping live broadcast system
Lower activity is interactive, such as shops's guide to visitors, product material object display, new product presell, that product is issued, show, prize drawing, sales promotion etc. are walked in scene is various
Solid shop/brick and mortar store activity.
Refer to Fig. 1 do shopping live broadcast system configuration diagram, described shopping live broadcast system comprise user side 1, instruction in
Turn server 2, control centre 3 and at least one IP Camera 4, wherein said user side 1 comprises interactive interface module, use
In sending control instruction to described instruction transfer server 2, described control instruction is forwarded to institute by described instruction transfer server 2
State control centre 3, described control centre 3 controls described IP Camera 4 according to described control instruction.
Wherein, described IP Camera 4 is the high definition of 360 degree of rotations or super clear photographic head, and is configured with litter and/or machine
Tool arm, expansion link etc., be controlled by external control instruction rotate, mobile or flexible, IP Camera 4 and litter, mechanical arm, flexible
The quantity of bar and position can according to the configuration of real needs selectivity be installed on Activity Show region in entity shops under brand line/
Product display region 5, to obtain the video pictures of relevant range under instruction control.
The interactive interface module of described user side 1 includes video pictures display sub-module, Below-the-line advance notice submodule, product
Category does not select submodule, photographic head to select submodule, photographic head control submodule.Described Below-the-line advance notice submodule is used for
The display Below-the-line list that will carry out of the scheduled time and carry out Below-the-line selection operation.Described product category selects submodule
For showing at least one product category under line and carrying out product category selection operation, each product category corresponds at least one net to block
Network photographic head.Described photographic head selects submodule to be used for showing overall network photographic head and carry out photographic head selection operation, network
Photographic head has activation and unactivated state, passes through described photographic head when the IP Camera of a state of activation and selects submodule
When selected, described photographic head control submodule is used for controlling the action of selected IP Camera, and described video pictures show
Show that submodule is then used for showing the video pictures that controlled network photographic head gets.
For clothing brand, it is right towards difference that product category includes the men's clothing of brand subordinate, women's dress, children's garment, maiden etc.
The product category of elephant, or the product category that occupation, leisure, motion etc. are distinguished with style.For household appliances brand, product category
Including product categories such as the air-conditioning of brand subordinate, refrigerator, washing machine, TVs, or the product category by other attributive classificationes.This
The bright brand being applied to operation all kinds product and businessman, without limitation.
For example, when a Below-the-line is chosen by described Below-the-line advance notice submodule, overall network is taken the photograph
As head switches to state of activation, user side 1 can select submodule to choose at least one IP Camera by described photographic head, and leads to
Cross described photographic head control submodule control described IP Camera move up and down, rotate or stretch to obtain activity exhibition
Show region relevant position, the video pictures at corresponding visual angle.And work as one of product category and son is selected by described product category
When module is selected, the corresponding IP Camera installed of product display region of the category switches to state of activation, and user side 1 is same
Sample can select submodule to choose the IP Camera of at least one state of activation by described photographic head, and by described photographic head control
System module control described IP Camera move up and down, rotate or stretch to obtain corresponding video pictures so that
Check the material object display situation of product of interest.
Additionally, described interactive interface module also includes barrage submodule, for showing and/or inputting user's real-time comments,
And status information submodule, for counting and showing the number of current online user.
Shopping live broadcast system provided in an embodiment of the present invention and online shopping platform, by on-line off-line, the consumer of live connection
Entity shops, the material object display of businessman can be can be visually seen by the live instant various video pictures obtaining entity shops, and
Show and marketing lottery activity etc. are walked in new product release, scene, thus distinguishing that commercial quality is good and bad and participates in brand Below-the-line, simultaneously
Also it is that outstanding businessman creates one by comprehensive for the best buy channel being presented to consumer and platform, make shopping entertainment orientation, both
Increase the purchase confidence of consumer, also lifting businessman image.
It will be understood by those skilled in the art that all or part of step of system and platform can pass through journey in above-mentioned embodiment
Sequence completes instructing related hardware, and this program can be stored in a computer-readable recording medium, and storage medium may include that
Read only memory, random access memory, disk or CD etc..
Above content is to further describe it is impossible to assert this with reference to specific embodiment is made for the present invention
Bright it is embodied as being confined to these explanations.For general technical staff of the technical field of the invention, do not taking off
On the premise of present inventive concept, some simple deduction or replace can also be made.
Claims (14)
1. shopping live broadcast system it is characterised in that described system comprise user side, instruction transfer server, control centre and
At least one IP Camera, wherein said user side comprises interactive interface module, and described interactive interface module is used for sending and controls
Instruct to described instruction transfer server, described control instruction is forwarded to described control centre by described instruction transfer server,
Described control centre at least one IP Camera according to described control instruction controls.
2. shopping live broadcast system as claimed in claim 1 is it is characterised in that the interactive interface module of described user side includes regarding
Frequency picture display sub-module, Below-the-line advance notice submodule, product category select submodule, photographic head to select submodule, shooting
Head control submodule.
3. shopping live broadcast system as claimed in claim 2 is it is characterised in that described video pictures display sub-module is used for showing
The video pictures obtaining, described Below-the-line predict the Below-the-line list that submodule is used for showing that the scheduled time will be carried out and
Carry out Below-the-line selection operation, described product category selects submodule for showing at least one product category under line and carrying out
Product category selection operation, described photographic head selects submodule to be used for showing overall network photographic head and carry out photographic head selection behaviour
Make, when the IP Camera of a state of activation selects submodule to be chosen by described photographic head, described photographic head controls
Submodule is used for controlling the action of selected IP Camera.
4. shopping live broadcast system as claimed in claim 3 is it is characterised in that described IP Camera is 360 degree of rotation high definitions
Or super clear photographic head, and it is configured with litter and/or mechanical arm, described control centre sends according to described photographic head control submodule
Control instruction control the rotation of described IP Camera, movement or flexible.
5. shopping live broadcast system as claimed in claim 4 is it is characterised in that each product category under line corresponds at least one net
Network photographic head, when one of product category selects submodule selected by described product category, its corresponding network is taken the photograph
As head switches to state of activation, user side selects submodule to choose the network shooting of at least one state of activation by described photographic head
Head, and it is corresponding to control the movement of described IP Camera, rotation or stretch to obtain by described photographic head control submodule
Video pictures;When a Below-the-line is chosen by described Below-the-line advance notice submodule, overall network photographic head switches
For state of activation, user side selects submodule to choose at least one IP Camera by described photographic head, and by described shooting
Head control submodule controls the movement of described IP Camera, rotation or stretches and to obtain corresponding video pictures.
6. shopping live broadcast system as claimed in claim 5 is it is characterised in that described interactive interface module also includes barrage submodule
Block, for showing and/or inputting user's real-time comments, and status information submodule, currently use online for counting and showing
The number at family.
7. online shopping platform is it is characterised in that described online shopping platform comprises live broadcast system of doing shopping, the live system of described shopping
System comprises user side, instruction transfer server, control centre and at least one IP Camera, and wherein said user side comprises
Interactive interface module, described interactive interface module is used for sending control instruction to described instruction transfer server, in described instruction
Turn server and described control instruction is forwarded to described control centre, described control centre is according to described control instruction controls
At least one IP Camera.
8. online shopping platform as claimed in claim 7 is it is characterised in that described shopping live broadcast system is used for live brand line
Lower shops situation, Below-the-line and consumer participate in interactive.
9. online shopping platform as claimed in claim 8 is it is characterised in that described Below-the-line includes product introduction, new product
Presell, product issue, scene walk show, prize drawing, sales promotion at least one.
10. online shopping platform as claimed in claim 9 is it is characterised in that the interactive interface module of described user side includes
Video pictures display sub-module, Below-the-line advance notice submodule, product category select submodule, photographic head to select submodule, take the photograph
As head control submodule.
11. online shopping platforms as claimed in claim 10 are it is characterised in that described video pictures display sub-module is used for showing
Show the video pictures of acquisition, described Below-the-line is predicted submodule and is used for showing the Below-the-line list that the scheduled time will be carried out
And carrying out Below-the-line selection operation, described product category selects submodule for showing at least one product category under line and entering
Row product category selection operation, described photographic head selects submodule to be used for showing overall network photographic head and carry out photographic head selection
Operation, when the IP Camera of a state of activation selects submodule to be chosen by described photographic head, described photographic head control
System module is used for controlling the action of selected IP Camera.
12. online shopping platforms as claimed in claim 11 are it is characterised in that described IP Camera is that 360 degree of rotations are high
Clear or super clear photographic head, and it is configured with litter and/or mechanical arm, described control centre is sent out according to described photographic head control submodule
The control instruction going out controls the rotation of described IP Camera, movement or flexible.
13. online shopping platforms as claimed in claim 12 are it is characterised in that each product category under line corresponds at least one
IP Camera, when one of product category selects submodule selected by described product category, its corresponding network
Photographic head switches to state of activation, and user side selects submodule to choose the network of at least one state of activation to take the photograph by described photographic head
As head, and it is corresponding to control the movement of described IP Camera, rotation or stretch to obtain by described photographic head control submodule
Video pictures;When a Below-the-line is chosen by described Below-the-line advance notice submodule, overall network photographic head is cut
It is changed to state of activation, user side selects submodule to choose at least one IP Camera by described photographic head, and takes the photograph by described
As head control submodule controls the movement of described IP Camera, rotation or stretches and to obtain corresponding video pictures.
14. online shopping platforms as claimed in claim 13 are it is characterised in that described interactive interface module also includes barrage
Module, for showing and/or inputting user's real-time comments, and status information submodule, for counting and showing currently online
The number of user.
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CN109089148A (en) * | 2018-09-20 | 2018-12-25 | 传线网络科技(上海)有限公司 | Video clip display methods and device |
CN109783038A (en) * | 2017-11-10 | 2019-05-21 | 阿里巴巴集团控股有限公司 | Method for exhibiting data and device |
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