CN106375385A - Advertisement information push method and system - Google Patents
Advertisement information push method and system Download PDFInfo
- Publication number
- CN106375385A CN106375385A CN201610744677.5A CN201610744677A CN106375385A CN 106375385 A CN106375385 A CN 106375385A CN 201610744677 A CN201610744677 A CN 201610744677A CN 106375385 A CN106375385 A CN 106375385A
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- China
- Prior art keywords
- search
- record
- advertisement information
- wireless transmitter
- service set
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/025—Services making use of location information using location based information parameters
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses an advertisement information push method and system. The method comprises the following steps: S1, a mobile terminal client enters a network radiation range of a wireless transmitter to obtain a service set identifier of the wireless transmitter; S2, the mobile terminal client sends the obtained service set identifier of the wireless transmitter to a server; S3, the server inquires search records corresponding to the service set identifier, determines a search record satisfying a push condition, and obtains advertisement information corresponding to the search record satisfying the push condition; and S4, pushing the obtained advertisement information to the mobile terminal client. By adoption of the advertisement information push method and system disclosed by the invention, initiative push of the advertisement information can be realized, the advertisement information is pushed to the mobile terminal client after being screened, and thus a lot of advertisement information useless to users is filtered.
Description
Technical field
The present invention relates to advertisement pushing field is and in particular to a kind of transmitting advertisement information method and system.
Background technology
Currently for advertisement pushing aspect, conventional mode is the movement according to the wireless transmitter network accessing market
Client terminals, the advertising message related to market is all pushed to mobile terminal client terminal, and this push mode leads to push
Advertising message too many, also lead to a lot of advertising messages to be all useless for a user.
Content of the invention
The invention provides a kind of transmitting advertisement information method and system, overcome the defect of prior art.
The technical scheme is that providing a kind of transmitting advertisement information method, comprising:
S1, mobile terminal client terminal enters the network radiation scope of wireless transmitter, obtains the service of this wireless transmitter
Set identifier；
S2, the service set of the wireless transmitter of acquisition is sent to server by mobile terminal client terminal；
S3, server lookup search corresponding with described service set record, determine the search note meeting pushing condition
Record, and get and record corresponding advertising message with the search that this meets condition；
S4, by the transmitting advertisement information getting to described mobile terminal client terminal.
In order to solve the technical problem of the present invention, additionally provide a kind of transmitting advertisement information system, including mobile terminal visitor
Family end, wireless transmitter server；
Described mobile terminal client terminal, for entering the network radiation scope of wireless transmitter, obtains this wireless transmitter
Service set；It is additionally operable to for the service set of the wireless transmitter of acquisition to be sent to server；
Described server, for inquiring about search record corresponding with described service set, determines and meets pushing condition
Search record, and get and record corresponding advertising message with the search that this meets condition；It is additionally operable to believe the advertisement getting
Breath pushes to described mobile terminal client terminal.
The invention has the benefit that when mobile terminal client terminal enters in the coverage of wireless transmitter, service
Device obtains corresponding search record, and these search records is screened, finally by being best suited for after screening layer by layer
The advertising message active push of user to user it is ensured that being pushed to the accuracy of the advertising message of user, and improve push
The efficiency of advertising message.
Brief description
Fig. 1 is a kind of transmitting advertisement information method flow diagram of embodiment 1；
Fig. 2 is a kind of transmitting advertisement information system block diagram of embodiment 2.
Specific embodiment
Below in conjunction with accompanying drawing, the principle of the present invention and feature are described, example is served only for explaining the present invention, and
Non- for limiting the scope of the present invention.
Embodiment 1, a kind of transmitting advertisement information method.
Referring to Fig. 1, the transmitting advertisement information method that the present embodiment provides includes:
S1, mobile terminal client terminal enters the network radiation scope of wireless transmitter, obtains the service of this wireless transmitter
Set identifier；
S2, the service set of the wireless transmitter of acquisition is sent to server by mobile terminal client terminal；
S3, server lookup search corresponding with described service set record, determine the search note meeting pushing condition
Record, and get and record corresponding advertising message with the search that this meets condition；
S4, by the transmitting advertisement information getting to described mobile terminal client terminal.
Below above-mentioned steps are specifically introduced.
When mobile terminal client terminal enters and is installed in the network coverage of the wireless transmitter in the advertisement cabinet of market,
By wifi or Bluetooth access network, get the service set of this wireless transmitter, service set is sent to server.
After server receives the service set of wireless transmitter of mobile terminal client terminal transmission, server is from history
Search the browsed search record related to described service set in storehouse, and number of visits is exceeded the search of preset times
Record is defined as finally searching for record, filters out more valuable search record.According to the final search record determining, determine
Meet the search record of pushing condition particularly as follows: after the Search Results output of search record, user does not download the software of installation
Search record, wherein, user does not download this software of installation, shows that this software was not also used by a user, and new software is believed by this
Breath is pushed to user, to the new experience of user；Or, after the Search Results output of search record, user browses and browses to
The bar number of information exceed the search record of default number of branches.
Embodiment 2, a kind of transmitting advertisement information system.
Referring to Fig. 2, transmitting advertisement information system that the present embodiment provides include mobile terminal client terminal, wireless transmitter and
Server；
Described mobile terminal client terminal, for entering the network radiation scope of wireless transmitter, obtains this wireless transmitter
Service set；It is additionally operable to for the service set of the wireless transmitter of acquisition to be sent to server；
Described server, for inquiring about search record corresponding with described service set, determines and meets pushing condition
Search record, and get and record corresponding advertising message with the search that this meets condition；It is additionally operable to believe the advertisement getting
Breath pushes to described mobile terminal client terminal.
Wherein, described mobile terminal client terminal passes through wifi or bluetooth obtains the service set of wireless transmitter.
Described server, specifically includes for inquiring about search record corresponding with described service set:
Search the related search record of browsed and described service set in history library, and number of visits is exceeded pre-
If the search record of number of times is defined as finally searching for record.
Described server, for determine meet the search record of pushing condition specifically for:
After the Search Results output of search record, user does not download the search record of the software of installation；Or,
After the Search Results output of search record, the bar number that user browses the information browsing to exceedes default number of branches
Search record.
A kind of transmitting advertisement information method and system that the present invention provides, when mobile terminal client terminal enters wireless transmitter
Coverage in when, server obtain corresponding search record, and to these search records screen, finally will be through layer
It is best suited for the advertising message active push of user to user it is ensured that being pushed to the standard of the advertising message of user after layer screening
Really property, and the efficiency improving advertisement information.
In the description of this specification, reference term " embodiment one ", " example ", " specific example " or " some examples "
Deng description mean that concrete grammar with reference to this embodiment or example description, device or feature are contained at least the one of the present invention
In individual embodiment or example.In this manual, the schematic representation of above-mentioned term is necessarily directed to identical implement
Example or example.And, the specific features of description, method, device or feature can be in any one or more embodiments or examples
In combine in an appropriate manner.Additionally, in the case of not conflicting, those skilled in the art can be by this specification
The feature of the different embodiments of description or example and different embodiment or example is combined and combines.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all spirit in the present invention and
Within principle, any modification, equivalent substitution and improvement made etc., should be included within the scope of the present invention.
Claims (9)
1. a kind of transmitting advertisement information method is it is characterised in that comprise the following steps:
S1, mobile terminal client terminal enters the network radiation scope of wireless transmitter, obtains the services set mark of this wireless transmitter
Know；
S2, the service set of the wireless transmitter of acquisition is sent to server by mobile terminal client terminal；
S3, server lookup search corresponding with described service set record, determine the search record meeting pushing condition, and
Get and record corresponding advertising message with the search meeting pushing condition；
S4, by the transmitting advertisement information getting to described mobile terminal client terminal.
2. as claimed in claim 1 a kind of transmitting advertisement information method it is characterised in that described mobile terminal client terminal passes through
Wifi or the service set of bluetooth acquisition wireless transmitter.
3. as claimed in claim 1 a kind of transmitting advertisement information method it is characterised in that server lookup in described step s3
Search record corresponding with described service set specifically includes:
Search the related search record of browsed and described service set in history library, and number of visits is exceeded default time
The search record of number is defined as finally searching for record.
4. as claimed in claim 3 a kind of transmitting advertisement information method it is characterised in that in described step s3 determine satisfaction push away
The search record sending condition specifically includes:
After the Search Results output of search record, user does not download the search record of the software of installation；Or,
After the Search Results output of search record, the bar number that user browses the information browsing to exceedes the search of default number of branches
Record.
5. a kind of transmitting advertisement information method as described in any one of claim 1-4 is it is characterised in that described wireless transmitter
It is installed in advertisement cabinet.
6. a kind of transmitting advertisement information system is it is characterised in that include mobile terminal client terminal, wireless transmitter server；
Described mobile terminal client terminal, for entering the network radiation scope of wireless transmitter, obtains the clothes of this wireless transmitter
Business set identifier；It is additionally operable to for the service set of the wireless transmitter of acquisition to be sent to server；
Described server, for inquiring about search record corresponding with described service set, determines the search meeting pushing condition
Record, and get and record corresponding advertising message with the search that this meets condition；It is additionally operable to push away the advertising message getting
Deliver to described mobile terminal client terminal.
7. as claimed in claim 6 a kind of transmitting advertisement information system it is characterised in that described mobile terminal client terminal passes through
Wifi or the service set of bluetooth acquisition wireless transmitter.
8. as claimed in claim 6 a kind of transmitting advertisement information system it is characterised in that described server, for inquiry with
Described service set corresponding search record specifically includes:
Search the related search record of browsed and described service set in history library, and number of visits is exceeded default time
The search record of number is defined as finally searching for record.
9. a kind of transmitting advertisement information system is it is characterised in that described server, full for determining as claimed in claim 8
The search record of sufficient pushing condition specifically for:
After the Search Results output of search record, user does not download the search record of the software of installation；Or,
After the Search Results output of search record, the bar number that user browses the information browsing to exceedes the search of default number of branches
Record.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610744677.5A CN106375385A (en) | 2016-08-28 | 2016-08-28 | Advertisement information push method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610744677.5A CN106375385A (en) | 2016-08-28 | 2016-08-28 | Advertisement information push method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106375385A true CN106375385A (en) | 2017-02-01 |
Family
ID=57902975
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610744677.5A Withdrawn CN106375385A (en) | 2016-08-28 | 2016-08-28 | Advertisement information push method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106375385A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109726328A (en) * | 2018-12-29 | 2019-05-07 | 出门问问信息科技有限公司 | Information acquisition method, device, electronic equipment and computer readable storage medium |
| CN110111123A (en) * | 2018-10-17 | 2019-08-09 | 王伟涛 | Advertisement pushing end, user terminal, server, advertising platform, advertisement sending method |
| CN110661825A (en) * | 2018-06-28 | 2020-01-07 | 阿里巴巴集团控股有限公司 | Method and device for realizing message pushing |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102799265A (en) * | 2012-06-26 | 2012-11-28 | 宇龙计算机通信科技(深圳)有限公司 | Advertisement playing method, intelligent advertisement terminal, server and system |
| CN101957857B (en) * | 2010-09-30 | 2013-03-20 | 华为终端有限公司 | Automatic information push method and server |
| CN103619000A (en) * | 2013-12-12 | 2014-03-05 | 赵清明 | Information push system |
| CN103905482A (en) * | 2012-12-26 | 2014-07-02 | 腾讯科技（深圳）有限公司 | Information push method, push server and system |
| CN105069050A (en) * | 2015-07-23 | 2015-11-18 | 小米科技有限责任公司 | Search response method, apparatus and system |
-
2016
- 2016-08-28 CN CN201610744677.5A patent/CN106375385A/en not_active Withdrawn
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101957857B (en) * | 2010-09-30 | 2013-03-20 | 华为终端有限公司 | Automatic information push method and server |
| CN102799265A (en) * | 2012-06-26 | 2012-11-28 | 宇龙计算机通信科技(深圳)有限公司 | Advertisement playing method, intelligent advertisement terminal, server and system |
| CN103905482A (en) * | 2012-12-26 | 2014-07-02 | 腾讯科技（深圳）有限公司 | Information push method, push server and system |
| CN103619000A (en) * | 2013-12-12 | 2014-03-05 | 赵清明 | Information push system |
| CN105069050A (en) * | 2015-07-23 | 2015-11-18 | 小米科技有限责任公司 | Search response method, apparatus and system |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110661825A (en) * | 2018-06-28 | 2020-01-07 | 阿里巴巴集团控股有限公司 | Method and device for realizing message pushing |
| CN110111123A (en) * | 2018-10-17 | 2019-08-09 | 王伟涛 | Advertisement pushing end, user terminal, server, advertising platform, advertisement sending method |
| CN109726328A (en) * | 2018-12-29 | 2019-05-07 | 出门问问信息科技有限公司 | Information acquisition method, device, electronic equipment and computer readable storage medium |
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| PB01 | Publication | ||
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| WW01 | Invention patent application withdrawn after publication | ||
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Application publication date: 20170201 |