CN106354822A - Method and device for acquiring target user - Google Patents
Method and device for acquiring target user Download PDFInfo
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- CN106354822A CN106354822A CN201610769460.XA CN201610769460A CN106354822A CN 106354822 A CN106354822 A CN 106354822A CN 201610769460 A CN201610769460 A CN 201610769460A CN 106354822 A CN106354822 A CN 106354822A
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- user
- targeted customer
- webpage
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- characteristicses
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Theoretical Computer Science (AREA)
- Data Mining & Analysis (AREA)
- Physics & Mathematics (AREA)
- General Engineering & Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides a method and a device for acquiring a target user. By acquiring the webpage browsing historical record of the user, at least one user feature of the user is determined according to the webpage browsing historical record and matched with a preset condition to determine whether the user is the target user or not, namely, the target user is determined according to the user features determined according to the webpage browsing historical record, and used information is richer, so that accuracy of determining the target user can be improved.
Description
Technical field
The present invention relates to computer technology, more particularly, to a kind of method and apparatus obtaining targeted customer.
Background technology
Developing rapidly with Internet technology, the behavior such as carrying out selling, conclude the business by the network platform has become a kind of general
All over phenomenon, by network, how salesman determines that targeted customer becomes a very crucial technology, targeted customer has purchase
Buy the user of certain product purpose.
In prior art, by the log-on message in website for the user, obtain the essential information of user, generally include name,
Age, sex and phone etc., the related content of the model sent out in website further according to user, incorporate experience into and carry out brief analysis,
Determine whether user is targeted customer.
However, using the method for prior art, the accuracy rate obtaining targeted customer is not high.
Content of the invention
The present invention provides a kind of method and apparatus obtaining targeted customer, to improve the accuracy rate determining targeted customer.
Embodiment of the present invention first aspect provides a kind of method obtaining targeted customer, comprising:
Obtain the historical record that user browses webpage；
According to the described historical record browsing webpage, determine at least one user characteristicses of user；
Described at least one user characteristicses are mated with pre-conditioned, is determined whether described user is targeted customer.
Alternatively, described at least one user characteristicses, comprising:
The number of times of Website login and the number of times browsing webpage；
Described described at least one user characteristicses are mated with pre-conditioned, determine that whether described user is target use
Family, comprising:
When the number of times of described Website login is more than or equal to the first predetermined threshold value, and the described number of times browsing webpage is more than or equal to
Second predetermined threshold value is it is determined that described user is targeted customer.
Alternatively, methods described also includes:
Obtain the history consumer record of described targeted customer；
According to the history consumer record of described targeted customer, determine the consumption levels of described targeted customer.
Alternatively, methods described also includes:
The content obtaining the webpage that described targeted customer browses and/or the content posted；
The content of the webpage being browsed according to described targeted customer and/or the content posted, determine and push away to described targeted customer
The target product recommended.
Alternatively, methods described also includes:
The login time obtaining described targeted customer and the time browsing webpage, determine and when contacting of described targeted customer
Between.
Alternatively, methods described also includes:
By the log-on message of user, obtain the essential information of user；
According to the essential information of described user, verify the accuracy of described targeted customer.
Embodiment of the present invention second aspect provides a kind of device obtaining targeted customer, comprising:
Acquisition module, browses the historical record of webpage for obtaining user；
Processing module, for according to the described historical record browsing webpage, determining at least one user characteristicses of user；
Described processing module, is additionally operable to be mated described at least one user characteristicses with pre-conditioned, determines described
Whether user is targeted customer.
Alternatively, described at least one user characteristicses, comprising:
The number of times of Website login and the number of times browsing webpage；
Described processing module is more than or equal to the first predetermined threshold value specifically for the number of times when described Website login, and described clear
Look at webpage number of times be more than or equal to the second predetermined threshold value it is determined that described user be targeted customer.
Alternatively, described acquisition module is additionally operable to obtain the history consumer record of described targeted customer；
Described processing module is additionally operable to the history consumer record according to described targeted customer, determines disappearing of described targeted customer
Take rank.
Alternatively, described acquisition module is additionally operable to obtain the content of the webpage that described targeted customer browses and/or posts
Content；
Described processing module is additionally operable to the content of webpage browsing according to described targeted customer and/or the content posted, really
Orient the target product that described targeted customer recommends.
Alternatively, described acquisition module is additionally operable to the login time obtaining described targeted customer and the time browsing webpage,
Described processing module be additionally operable to determine with described targeted customer contact the time.
Alternatively, described acquisition module is additionally operable to the log-on message by described user, obtains the essential information of user；
Described processing module, is additionally operable to the essential information according to described user, verifies the accuracy of described targeted customer.
The method and apparatus of the acquisition targeted customer that the present invention provides, browses the historical record of webpage by obtaining user,
According to the historical record browsing webpage, determine at least one user characteristicses of user, by least one user characteristicses and default bar
Part is mated, and determines user whether targeted customer, that is, when determining targeted customer, combines the history note that user browses webpage
The user characteristicses that record determines, the information being adopted is abundanter, it is thus possible to improve determining the accuracy rate of targeted customer.
Brief description
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
Have technology description in required use accompanying drawing be briefly described it should be apparent that, drawings in the following description be only this
Some embodiments of invention, for those of ordinary skill in the art, without having to pay creative labor, also may be used
So that other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 obtains the schematic flow sheet of the embodiment of the method one of targeted customer for the present invention；
Fig. 2 obtains the schematic flow sheet of the embodiment of the method two of targeted customer for the present invention；
Fig. 3 obtains the schematic flow sheet of the embodiment of the method three of targeted customer for the present invention；
Fig. 4 obtains the schematic flow sheet of the embodiment of the method four of targeted customer for the present invention；
Fig. 5 obtains the schematic flow sheet of the embodiment of the method four of targeted customer for the present invention；
Fig. 6 obtains the structural representation of the device embodiment of targeted customer for the present invention.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation description is it is clear that described embodiment is only a part of embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under the premise of not making creative work
Embodiment, broadly falls into the scope of protection of the invention.
Term " first " in description and claims of this specification and above-mentioned accompanying drawing, " second ", " the 3rd " "
Four " etc. (if present) is for distinguishing similar object, without for describing specific order or precedence.Should manage
The data that solution so uses can be exchanged, in the appropriate case so that embodiments of the invention described herein for example can be to remove
Illustrate here or description those beyond order implement.Additionally, term " comprising " and " having " and theirs is any
Deformation, it is intended that covering non-exclusive comprising, for example, contains the process of series of steps or unit, method, system, product
Product or equipment are not necessarily limited to those steps or the unit clearly listed, but may include clearly not listing or for this
A little processes, method, product or the intrinsic other steps of equipment or unit.
The embodiment of the present invention browses the historical record of webpage by obtaining user, according to the historical record browsing webpage, really
Determine at least one user characteristicses of user, at least one user characteristicses are mated with pre-conditioned, determine that whether user is
Target is used for, wherein, pre-conditioned refer to meet targeted customer and lowest term to be met, that is, determine targeted customer when,
Combine user and browse the user characteristicses that the historical record of webpage determines, the information being adopted is abundanter, it is thus possible to improve
Determine the accuracy rate of targeted customer.And, the process due to determining targeted customer can be further increased really with automated execution
Set the goal the efficiency of user.
With specifically embodiment, technical scheme is described in detail below.These are specifically implemented below
Example can be combined with each other, and may repeat no more in some embodiments for same or analogous concept or process.
Embodiment one
Fig. 1 obtains the schematic flow sheet of the embodiment of the method one of targeted customer for the present invention, and the flow process of the present embodiment includes:
S101: obtain the historical record that user browses webpage.
Wherein, user browse webpage historical record can include following at least one information: User logs in website time
Number, user browse the number of times of webpage, the time of User logs in website, time that user browses webpage, the mark of webpage browsing
Browse content of webpage etc. with user.
Wherein, obtain the including but not limited to possible as follows implementation of historical record that user browses webpage:
A kind of possible implementation, can pass through journal file, get the historical record that user browses webpage.
Alternatively possible implementation, can browse webpage by the processing unit of design specialized for recording user
Historical record.
For obtaining the specific implementation that user browses the historical record of webpage, the present invention is not restricted.
S102: according to the described historical record browsing webpage, determine at least one user characteristicses of user.
For example: at least one user characteristicses, the number of times that may include that Website login and the number of times browsing webpage.
Wherein, the number of times of Website login can be user in preset time period the total degree of Website login or
The number of times of user's average daily Website login in preset time period；Wherein, preset time period can be one month, two months, three
Month etc., it is configured with specific reference to actual demand, in this regard, the present invention is not restricted.
Wherein, browse webpage number of times can be all webpages that user browses certain website in preset time period total
Number of times or user browses the number of times of certain webpage or user daily browses webpage in preset time period
Number of times, in this regard, the present invention is not restricted.
The number of times of User logs in website and the number of times browsing webpage, can be directly from the historical record that user browses webpage
Obtain it is also possible to be derived from by the historical record that user browses, for specifically implementation, the present invention is not restricted.
S103: described at least one user characteristicses are mated with pre-conditioned, determines whether described user is target
User.
Wherein, with the number of times as Website login for the user characteristicses and browse webpage number of times as a example；
A kind of possible implementation is:
When the number of times of User logs in website is more than or equal to the first predetermined threshold value, and user browses the number of times of webpage and is more than or equal to
Second predetermined threshold value is it is determined that user is targeted customer.
Wherein, pre-conditioned can be arranged according to practical application, for example: can also include: to the total duration browsing webpage
Limit it may be assumed that except meet when User logs in website number of times be more than or equal to the first predetermined threshold value, and user browse webpage time
Number is more than or equal to outside the second predetermined threshold value, also needs to meet the total duration browsing webpage more than or equal to the 3rd predetermined threshold value, ability
Determine that user is targeted customer, specifically how to arrange for pre-conditioned, the present invention is not restricted.
The present embodiment, browses the historical record of webpage by obtaining user, according to the historical record browsing webpage, determines and uses
At least one user characteristicses at family, at least one user characteristicses are mated with pre-conditioned, determine whether user is target
For, wherein, pre-conditioned refer to meet targeted customer and lowest term to be met, that is, determine targeted customer when, in conjunction with
User browses the user characteristicses that the historical record of webpage determines, the information that adopted is abundanter, it is thus possible to improve determining
The accuracy rate of targeted customer.And, the process due to determining targeted customer can improve determination further with automated execution
The efficiency of targeted customer.
Embodiment two
Fig. 2 obtains the schematic flow sheet of the embodiment of the method two of targeted customer for the present invention, and Fig. 2 is to implement shown in Fig. 1
On the basis of example, further, can also include:
S104: obtain the history consumer record of described targeted customer.
The history consumer record obtaining targeted customer can be obtained by ordering monocentric transaction record and carrying out inquiry.
S105: according to the history consumer record of described targeted customer, determine the consumption levels of described targeted customer.
History consumer record according to targeted customer can more reasonably estimate the consuming capacity of targeted customer, according to disappearing
Expense ability determines matching consumption levels, for example: recommended users handle one-level member, two grades of members and three-level member etc..
The present embodiment, by the history consumer record according to targeted customer, can more reasonably determine targeted customer's
Consumption levels are so that the product recommended is more targeted.
Embodiment three
Fig. 3 obtains the schematic flow sheet of the embodiment of the method three of targeted customer for the present invention, and Fig. 3 is shown in Fig. 1 or Fig. 2
On the basis of embodiment, further, can also include:
S106: obtain targeted customer's content of webpage browsing and/or the content posted.
Can be sorted out by the content of webpage that user is browsed and/or the key word of the content posted, determine and use
The product of family concern.
S107: the content of the webpage being browsed according to described targeted customer and/or the content posted, determine and use to described target
The target product that family is recommended.
The content of the webpage being browsed due to targeted customer and/or the content posted can embody the focus of user, therefore,
Can the content of webpage that be browsed according to described targeted customer and/or the content posted, more reasonably estimate user concern
Target product, based on this, determines that the target product recommended to targeted customer more has specific aim.
Example IV
Fig. 4 obtains the schematic flow sheet of the embodiment of the method four of targeted customer for the present invention, and Fig. 4 is in Fig. 1, Fig. 2 or Fig. 3
On the basis of illustrated embodiment, further, can also include:
S108: the login time obtaining described targeted customer and the time browsing webpage, determine with described targeted customer's
The contact time.
For example: the login time of targeted customer and the time typically morning 10:00-11:00 browsing webpage, therefore, can
Contacted in morning 10:00-11:00 and user with determining, the successful probability of contact can be improved.
The present embodiment, by obtaining the login time of targeted customer and browsing time of webpage, can estimate user when
Between arrange, therefore, it can more rational determine with targeted customer contact the time.
Embodiment five
Fig. 5 obtains the schematic flow sheet of the embodiment of the method four of targeted customer for the present invention, and Fig. 5 is arbitrary in Fig. 1～Fig. 4
On the basis of item embodiment, further, can also include:
S109: by the log-on message of user, obtain the essential information of user.
Generally, user, in Website login, can be logged in by the account of registration, and in register account number, typically be needed
The essential information of user to be filled in, therefore, it can the log-on message by user, obtains the essential information of user.
S110: according to the essential information of described user, verify the accuracy of described targeted customer.
For example: according to the company's type in the essential information of user, can further determine whether targeted customer is tool
There is the targeted customer buying certain product purpose.
The present embodiment, by the essential information according to user, verifies that targeted customer's is accurately fixed, can further improve
Determine the accuracy of targeted customer.
Fig. 6 obtains the structural representation of the device embodiment of targeted customer for the present invention, and the structure of the present embodiment includes obtaining
Delivery block 601 and processing module 602, wherein,
Acquisition module 601 is used for obtaining the historical record that user browses webpage；
Processing module 602 is used for, according to the historical record browsing webpage, determining at least one user characteristicses of user；
Processing module 602 is additionally operable to be mated at least one user characteristicses with pre-conditioned, determines that whether user is
Targeted customer.
Wherein, at least one user characteristicses, comprising: the number of times of Website login and the number of times browsing webpage；Processing module 602
Specifically for being more than or equal to the first predetermined threshold value when the number of times of Website login, and it is default more than or equal to second to browse the number of times of webpage
Threshold value is it is determined that user is targeted customer.
The device of the present embodiment, the corresponding technical scheme that can be used for embodiment of the method shown in execution Fig. 2, it realizes principle
Similar with technique effect, here is omitted.
The device of the present embodiment, the corresponding technical scheme that can be used for embodiment of the method shown in execution Fig. 1, it realizes principle
Similar with technique effect, here is omitted.
In the embodiment shown in fig. 6, acquisition module 601 is additionally operable to obtain the history consumer record of targeted customer；Process mould
Block 602 is additionally operable to the history consumer record according to targeted customer, determines the consumption levels of targeted customer.
The device of the present embodiment, the corresponding technical scheme that can be used for embodiment of the method shown in execution Fig. 2, it realizes principle
Similar with technique effect, here is omitted.
In the embodiment shown in fig. 6, acquisition module 601 be additionally operable to obtain the content of webpage that browses of targeted customer and/or
The content posted；
Processing module 602 is additionally operable to the content of webpage browsing according to targeted customer and/or the content posted, and determines to mesh
The target product that mark user recommends.
The device of the present embodiment, the corresponding technical scheme that can be used for embodiment of the method shown in execution Fig. 3, it realizes principle
Similar with technique effect, here is omitted.
In the embodiment shown in fig. 6, acquisition module 601 is additionally operable to obtain the login time of targeted customer and browses webpage
Time, processing module 602 be additionally operable to determine with targeted customer contact the time.
The device of the present embodiment, the corresponding technical scheme that can be used for embodiment of the method shown in execution Fig. 4, it realizes principle
Similar with technique effect, here is omitted.
In the embodiment shown in fig. 6, acquisition module 601 is additionally operable to the log-on message by user, obtains the basic of user
Information；
Processing module 602 is additionally operable to the essential information according to user, verifies the accuracy of targeted customer.
The device of the present embodiment, the corresponding technical scheme that can be used for embodiment of the method shown in execution Fig. 5, it realizes principle
Similar with technique effect, here is omitted.
One of ordinary skill in the art will appreciate that: all or part of step realizing above-mentioned each method embodiment can be led to
Cross the related hardware of programmed instruction to complete.Aforesaid program can be stored in a computer read/write memory medium.This journey
Sequence upon execution, executes the step including above-mentioned each method embodiment；And aforesaid storage medium includes: rom, ram, magnetic disc or
Person's CD etc. is various can be with the medium of store program codes.
Finally it is noted that various embodiments above, only in order to technical scheme to be described, is not intended to limit；To the greatest extent
Pipe has been described in detail to the present invention with reference to foregoing embodiments, it will be understood by those within the art that: its according to
So the technical scheme described in foregoing embodiments can be modified, or wherein some or all of technical characteristic is entered
Row equivalent；And these modifications or replacement, do not make the essence of appropriate technical solution depart from various embodiments of the present invention technology
The scope of scheme.
Claims (12)
1. a kind of method obtaining targeted customer is it is characterised in that include:
Obtain the historical record that user browses webpage；
According to the described historical record browsing webpage, determine at least one user characteristicses of user；
Described at least one user characteristicses are mated with pre-conditioned, is determined whether described user is targeted customer.
2. method according to claim 1 it is characterised in that described at least one user characteristicses, comprising:
The number of times of Website login and the number of times browsing webpage；
Described by described at least one user characteristicses mated with pre-conditioned, determine whether described user is targeted customer,
Including:
When the number of times of described Website login is more than or equal to the first predetermined threshold value, and the described number of times browsing webpage is more than or equal to second
Predetermined threshold value is it is determined that described user is targeted customer.
3. method according to claim 2 is it is characterised in that also include:
Obtain the history consumer record of described targeted customer；
According to the history consumer record of described targeted customer, determine the consumption levels of described targeted customer.
4. method according to claim 2 is it is characterised in that also include:
The content obtaining the webpage that described targeted customer browses and/or the content posted；
The content of the webpage being browsed according to described targeted customer and/or the content posted, determine to described targeted customer recommendation
Target product.
5. method according to claim 2 is it is characterised in that also include:
The login time obtaining described targeted customer and the time browsing webpage, determination contacts the time with described targeted customer's.
6. the method according to any one of claim 1-5 is it is characterised in that also include:
By the log-on message of described user, obtain the essential information of user；
According to the essential information of described user, verify the accuracy of described targeted customer.
7. a kind of device obtaining targeted customer is it is characterised in that include:
Acquisition module, browses the historical record of webpage for obtaining user；
Processing module, for according to the described historical record browsing webpage, determining at least one user characteristicses of user；
Described processing module, is additionally operable to be mated described at least one user characteristicses with pre-conditioned, determines described user
Whether it is targeted customer.
8. device according to claim 7 it is characterised in that described at least one user characteristicses, comprising:
The number of times of Website login and the number of times browsing webpage；
Described processing module is more than or equal to the first predetermined threshold value specifically for the number of times when described Website login, and described browses net
The number of times of page is more than or equal to the second predetermined threshold value it is determined that described user is targeted customer.
9. device according to claim 8 is it is characterised in that described acquisition module is additionally operable to obtain described targeted customer's
History consumer record；
Described processing module is additionally operable to the history consumer record according to described targeted customer, determines the consumer level of described targeted customer
Not.
10. device according to claim 8 is it is characterised in that described acquisition module is additionally operable to obtain described targeted customer
The content of the webpage browsing and/or the content posted；
Described processing module is additionally operable to the content of webpage browsing according to described targeted customer and/or the content posted, determine to
The target product that described targeted customer recommends.
11. devices according to claim 8 are it is characterised in that described acquisition module is additionally operable to obtain described targeted customer
Login time and browse time of webpage, described processing module be additionally operable to determine with described targeted customer contact the time.
12. devices according to any one of claim 7-11 are it is characterised in that described acquisition module is additionally operable to by described
The log-on message of user, obtains the essential information of user；
Described processing module, is additionally operable to the essential information according to described user, verifies the accuracy of described targeted customer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610769460.XA CN106354822A (en) | 2016-08-30 | 2016-08-30 | Method and device for acquiring target user |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610769460.XA CN106354822A (en) | 2016-08-30 | 2016-08-30 | Method and device for acquiring target user |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106354822A true CN106354822A (en) | 2017-01-25 |
Family
ID=57856107
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610769460.XA Pending CN106354822A (en) | 2016-08-30 | 2016-08-30 | Method and device for acquiring target user |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106354822A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107153907A (en) * | 2017-03-22 | 2017-09-12 | 华为技术有限公司 | The method and relevant apparatus of a kind of potential user for assessing video traffic |
| CN107656918A (en) * | 2017-05-10 | 2018-02-02 | 平安科技（深圳）有限公司 | Obtain the method and device of targeted customer |
| CN108804387A (en) * | 2017-04-27 | 2018-11-13 | 腾讯科技（深圳）有限公司 | Target user determines method and device |
| CN111047342A (en) * | 2018-10-15 | 2020-04-21 | 北京字节跳动网络技术有限公司 | Method and device for determining delivery target, electronic equipment and readable medium |
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| CN104331819A (en) * | 2014-11-05 | 2015-02-04 | 中国建设银行股份有限公司 | Method and device for processing information |
| CN105761099A (en) * | 2016-02-02 | 2016-07-13 | 互道信息技术（上海）有限公司 | Business information recommendation system and method based on behavior data of multi-business channel |
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| CN103166930A (en) * | 2011-12-15 | 2013-06-19 | 腾讯科技（深圳）有限公司 | Method and system for pushing network information |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107153907A (en) * | 2017-03-22 | 2017-09-12 | 华为技术有限公司 | The method and relevant apparatus of a kind of potential user for assessing video traffic |
| CN108804387A (en) * | 2017-04-27 | 2018-11-13 | 腾讯科技（深圳）有限公司 | Target user determines method and device |
| CN108804387B (en) * | 2017-04-27 | 2021-07-23 | 腾讯科技（深圳）有限公司 | Target user determination method and device |
| CN107656918A (en) * | 2017-05-10 | 2018-02-02 | 平安科技（深圳）有限公司 | Obtain the method and device of targeted customer |
| CN111047342A (en) * | 2018-10-15 | 2020-04-21 | 北京字节跳动网络技术有限公司 | Method and device for determining delivery target, electronic equipment and readable medium |
| CN111047342B (en) * | 2018-10-15 | 2023-05-23 | 北京字节跳动网络技术有限公司 | Method and device for determining delivery target, electronic equipment and readable medium |
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Application publication date: 20170125 |