CN106331796A - Television advertisement putting method and device - Google Patents
Television advertisement putting method and device Download PDFInfo
- Publication number
- CN106331796A CN106331796A CN201610894473.XA CN201610894473A CN106331796A CN 106331796 A CN106331796 A CN 106331796A CN 201610894473 A CN201610894473 A CN 201610894473A CN 106331796 A CN106331796 A CN 106331796A
- Authority
- CN
- China
- Prior art keywords
- advertisement putting
- advertisement
- person
- putting
- new
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Marketing (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Databases & Information Systems (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a television advertisement putting method and a television advertisement putting device. The method comprises the steps of: acquiring new advertisement information from an advertiser; analyzing an intersection set of new advertisement putting information of the advertiser and present advertisement putting information according to present advertisement putting information of a preset advertisement putting system; determining the new advertisement putting information of the advertiser as a first complete set and making a supplementary set by taking the first complete set as a complete set; determining the supplementary set as a set of feasible putting advertisement of the advertiser; giving a feedback of the set of feasible putting advertisement to the advertiser. The method is combined with an advertisement putting intention of the advertiser, and thus a feasible and optimized advertisement putting solution is provided to the advertiser in convenient and humanized way.
Description
Technical field
The present invention relates to TV technology, the method and device thrown in particularly to a kind of television advertising.
Background technology
Along with the development in epoch, the popularity rate of television equipment has reached the highest degree.In daily life
In, viewing TV programme also take up a lot of time of people's spare time.Breaking for commercialsy in TV programme, it is huge to gather in the crops
Advertisement benefit.Different crowds likes that the television channel of viewing is not quite similar, different time period viewing TVs crowd and
Number is the most different, and the consumption habit of the people of different regions is different.Accurately for specific television channel, specifically broadcasting
Put region and the specific broadcasting period carries out throwing in advertisement, have become as the content that television advertising putting person pays much attention to.But
It is the most i.e. to cater to the new advertisement putting demand of advertisement putting person, throw in situation for current existing television advertising again,
Preferred and practicable advertisement putting scheme is provided out just to become the problem that industry is urgently to be resolved hurrily for advertisement putting demand.
Summary of the invention
The present invention provides the method and device that a kind of television advertising is thrown in, in order to combine the advertisement of advertisement putting person itself
Throw in be intended in the case of, easily with hommization provide preferred and practicable advertisement putting side for advertisement putting person
Case.
First aspect according to embodiments of the present invention, it is provided that a kind of method that television advertising is thrown in, including:
Obtain the new advertisement putting information of advertisement putting person；
According to the current advertisement putting information of default advertisement delivery system, analyze the new of described advertisement putting person
Advertisement putting information and the common factor of current advertisement putting information；
The new advertisement putting information confirming described advertisement putting person is the first complete or collected works, does with described first complete or collected works for complete or collected works
The supplementary set of described common factor；
Confirm the set throwing in advertisement possessing feasibility as advertisement putting person of the described supplementary set；
The collective feedback throwing in advertisement of feasibility is possessed to described advertisement putting person by described.
In one embodiment, the new advertisement putting information of described acquisition advertisement putting person, including:
Confirm that described advertisement putting information includes that the advertisement putting channel of at least one, described advertisement putting channel include extensively
Accuse and throw in region and any one in the advertisement putting time period or many persons；
Obtain the advertisement putting channel of new at least one of advertisement putting person；
Obtain described at least one the advertisement putting region of advertisement putting channel and arbitrary in the advertisement putting time period
Person or many persons.
In one embodiment, the current advertisement putting information of the advertisement delivery system that described basis is preset, analyze
The new advertisement putting information of described advertisement putting person and the common factor of current advertisement putting information, including:
Obtain the described advertisement putting district of the current all of advertisement putting channel of described default advertisement delivery system
Territory and any one in the advertisement putting time period or many persons；
Obtain described advertisement putting region and the advertisement putting time of the new advertisement putting channel of described advertisement putting person
Any one in Duan or many persons；
Analyze the described advertisement putting of the current all of advertisement putting channel of described default advertisement delivery system
The new advertisement putting channel of region and any one or many persons in the advertisement putting time period and described advertisement putting person described
Advertisement putting region and any one in the advertisement putting time period or the common factor of many persons.
In one embodiment, the new advertisement putting information of the described advertisement putting person of described confirmation is the first complete or collected works, with
Described first complete or collected works do the supplementary set of described common factor for complete or collected works, including:
Confirm described advertisement putting region and the advertisement putting time of the new advertisement putting channel of described advertisement putting person
Any one or many persons in Duan are the first complete or collected works；
Make the described supplementary set supplementary set relative to described first complete or collected works.
In one embodiment, described confirmation described supplementary set as advertisement putting person possess feasibility throw in advertisement
Set, including:
Obtain the historical data of described advertisement putting person；
In conjunction with historical data and the described supplementary set of described advertisement putting person, analyze advertisement putting person new and possess feasible
Property throw in advertisement set.
Second aspect according to embodiments of the present invention, it is provided that the device that a kind of television advertising is thrown in, including:
Acquisition module, for obtaining the new advertisement putting information of advertisement putting person；
Analyze module, for according to the current advertisement putting information of advertisement delivery system preset, analyze described extensively
Accuse the new advertisement putting information of putting person and the common factor of current advertisement putting information；
First confirms module, is the first complete or collected works for confirming the new advertisement putting information of described advertisement putting person, with institute
State the first complete or collected works and do the supplementary set of described common factor for complete or collected works；
Second confirms module, for confirming the described supplementary set collection throwing in advertisement possessing feasibility as advertisement putting person
Close；
Feedback module, for possessing the collective feedback throwing in advertisement of feasibility to described advertisement putting person by described.
In one embodiment, described acquisition module, including:
First confirms submodule, for confirming that described advertisement putting information includes the advertisement putting channel of at least one, institute
State advertisement putting channel and include advertisement putting region and any one in the advertisement putting time period or many persons；
First obtains submodule, for obtaining the advertisement putting channel of new at least one of advertisement putting person；
Second obtains submodule, is used for advertisement putting region and the advertisement of the advertisement putting channel of at least one described in obtaining
Any one in release time section or many persons.
In one embodiment, described analysis module, including:
3rd obtains submodule, for obtaining the current all of advertisement putting frequency of described default advertisement delivery system
The described advertisement putting region in road and any one in the advertisement putting time period or many persons；
4th obtains submodule, for obtaining the described advertisement putting of the new advertisement putting channel of described advertisement putting person
Region and any one in the advertisement putting time period or many persons；
First analyzes submodule, for analyzing the current all of advertisement putting of described default advertisement delivery system
The described advertisement putting region of channel and any one or many persons in the advertisement putting time period are new with described advertisement putting person's
The described advertisement putting region of advertisement putting channel and any one in the advertisement putting time period or the common factor of many persons.
In one embodiment, described first confirms module, including:
Second confirms submodule, for confirming the described advertisement putting of the new advertisement putting channel of described advertisement putting person
Region and any one or many persons in the advertisement putting time period are the first complete or collected works；
Supplementary set submodule, for making the described supplementary set supplementary set relative to described first complete or collected works.
In one embodiment, described second confirms module, including:
5th obtains submodule, for obtaining the historical data of described advertisement putting person；
Second analyzes submodule, for combining the historical data of described advertisement putting person and described supplementary set, analyzes advertisement
The new set throwing in advertisement possessing feasibility of putting person.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Structure specifically noted in book, claims and accompanying drawing realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention
Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart of the method that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in；
Fig. 2 is the flow process of step S11 of the method that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in
Figure；
Fig. 3 is the flow process of step S12 of the method that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in
Figure；
Fig. 4 is the flow process of step S13 of the method that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in
Figure；
Fig. 5 be the method thrown in of a kind of television advertising shown in the present invention one exemplary embodiment the stream of step S14
Cheng Tu；
Fig. 6 is the block diagram of the device that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in；
Fig. 7 is the frame of the acquisition module 61 of the device that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in
Figure；
Fig. 8 is the frame of the analysis module 62 of the device that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in
Figure；
Fig. 9 is the first confirmation module 63 of the device that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in
Block diagram；
Figure 10 is the second confirmation module of the device that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in
The block diagram of 64；
Figure 11 is showing of the set relations of the device that a kind of television advertising shown in the present invention one exemplary embodiment is thrown in
It is intended to.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein
Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Fig. 1 is the method flow diagram thrown according to a kind of television advertising shown in an exemplary embodiment, as it is shown in figure 1,
The method that this television advertising is thrown in, comprises the following steps S11-S15:
In step s 11, the new advertisement putting information of advertisement putting person is obtained；
In step s 12, according to the current advertisement putting information of default advertisement delivery system, described advertisement is analyzed
The new advertisement putting information of putting person and the common factor of current advertisement putting information；
In step s 13, confirm that the new advertisement putting information of described advertisement putting person is the first complete or collected works, with described first
Complete or collected works do the supplementary set of described common factor for complete or collected works；
In step S14, confirm the set throwing in advertisement possessing feasibility as advertisement putting person of the described supplementary set；
In step S15, possesses the collective feedback throwing in advertisement of feasibility to described advertisement putting person by described.
In one embodiment, the primary new advertisement putting information obtaining advertisement putting person.Need to confirm that this advertisement is thrown
The information of putting specifically includes several advertisement putting channel, and those advertisement putting channels include two attribute, is advertisement putting district respectively
Territory and advertisement putting time period.Further, when one of which attribute is empty, another attribute can not be empty.Preferably
In embodiment, advertisement putting channel has advertisement putting region and advertisement putting time period both attributes simultaneously.
According to the current advertisement putting information of default advertisement delivery system, analyze the new wide of this advertisement putting person
Accuse the common factor of impression information and current advertisement putting information.Further, the current of this advertisement delivery system preset is obtained
This advertisement putting region of all of advertisement putting channel and any one in the advertisement putting time period or many persons.Obtain this wide
Accuse this advertisement putting region of new advertisement putting channel of putting person and any one in the advertisement putting time period or many persons.Point
Separate out this advertisement putting region and advertisement putting of the current all of advertisement putting channel of this advertisement delivery system preset
This advertisement putting region and advertisement of the new advertisement putting channel of any one or the many persons in the time period and this advertisement putting person
Any one in release time section or the common factor of many persons.Describe for convenience, confirm the new advertisement putting of this advertisement putting person
This advertisement putting region of channel and any one or many persons in the advertisement putting time period are the first complete or collected works, make this supplementary set relative to
The supplementary set of these the first complete or collected works.Confirm the set throwing in advertisement possessing feasibility as advertisement putting person of this supplementary set；All right
Obtain the historical data of this advertisement putting person, in conjunction with historical data and this supplementary set of this advertisement putting person, analyze advertisement putting
The new set throwing in advertisement possessing feasibility of person.This possessed the collective feedback throwing in advertisement of feasibility to this advertisement
Putting person.
The present invention combine advertisement putting person itself advertisement putting be intended in the case of, easily with hommization be wide
Accuse putting person and preferred and practicable advertisement putting scheme is provided.
In one embodiment, as in figure 2 it is shown, step S12 comprises the steps S21-S23:
In the step s 21, confirming that described advertisement putting information includes the advertisement putting channel of at least one, described advertisement is thrown
Put channel and include advertisement putting region and any one in the advertisement putting time period or many persons；
In step S22, obtain the advertisement putting channel of new at least one of advertisement putting person；
In step S23, when the advertisement putting region of the advertisement putting channel of at least one described in acquisition and advertisement putting
Between any one or many persons in section.
In one embodiment, advertisement putting person throws in the advertisement putting channel of advertisement and is at least a channel, this advertisement
Throwing in channel and have advertisement putting region and advertisement putting time period the two attribute, wherein the advertisement putting time period has advertisement
Initial time limit, agate line duration and advertisement moment interval these three attribute, when further above-mentioned all properties is empty, acquiescence
For this attribute can the complete or collected works of valued space.Citing, certain advertisement putting person throws in advertisement as shown in following table table 1:
Table 1 advertisement putting information table
| Channel a | Channel b | |
| Advertisement putting region | Dongcheng District, Beijing during March | Shanxi province Taiyuan city |
| Advertisement initiates the time limit | 2016.09.30---2016.12.30 | 2016.10.10---2017.10.10 |
| Agate line duration | 60 seconds per hour | 90 seconds per hour |
| The advertisement moment is interval | Whole day | 18 o'clock sharps are to 23 o'clock sharps |
In one embodiment, as it is shown on figure 3, step S13 comprises the steps S31-S32:
In step S31, obtain the institute of the current all of advertisement putting channel of described default advertisement delivery system
State advertisement putting region and any one in the advertisement putting time period or many persons；
In step s 32, obtain described advertisement putting person new advertisement putting channel described advertisement putting region and
Any one in the advertisement putting time period or many persons；
In step S33, analyze the current all of advertisement putting channel of described default advertisement delivery system
Described advertisement putting region and any one or many persons in the advertisement putting time period throw with the new advertisement of described advertisement putting person
Put the described advertisement putting region of channel and any one in the advertisement putting time period or the common factor of many persons.
In one embodiment, the current all of advertisement putting information of this advertisement delivery system preset is obtained.Extensively
Accuse impression information and include all channels existing advertisement putting region in this advertisement delivery system and advertisement putting time period.Should
It is interval that the advertisement putting time period includes that advertisement initiates time limit, agate line duration and advertisement moment.Further, advertisement putting district
Territory, advertisement initiate at least one in time limit, agate line duration and advertisement moment interval not for sky.When advertisement putting region,
Advertisement initiates any one in time limit, agate line duration and advertisement moment interval for, time empty, representing the valued space of this attribute
Complete or collected works for the valued space of this attribute.
In a upper embodiment in technical scheme, the new advertisement putting information of advertisement putting person can be got.In order to
Statement is convenient, might as well assume that the current all of advertisement putting information of this advertisement delivery system is A, might as well assume advertisement putting
The new advertisement putting information of person is B, by analyzing A and B, can draw the common factor of A and B, and this common factor might as well be assumed to be C.
Solve also by following technical proposals, as shown in figure 11, all of of this advertisement delivery system might as well be assumed
Advertisement putting information is U, by analyzing A and U, it can be deduced that the supplementary set of A Yu U, this supplementary set might as well be assumed to be D, containing of this supplementary set D
Justice is the current all of advertisement putting information throwing in advertisement of this advertisement delivery system.
In one embodiment, as shown in Figure 4, step S14 comprises the steps S41-S42:
In step S41, confirm described advertisement putting person new advertisement putting channel described advertisement putting region and
Any one or many persons in the advertisement putting time period are the first complete or collected works；
In step S42, make the described supplementary set supplementary set relative to described first complete or collected works.
In one embodiment, confirm that the new advertisement putting information of this advertisement putting person is the first complete or collected works, advertisement putting
Information includes all channels existing advertisement putting region in this advertisement delivery system and advertisement putting time period.This advertisement is thrown
Putting the time period, to include that advertisement initiates time limit, agate line duration and advertisement moment interval.Further, advertisement putting region, wide
It is not empty for accusing at least one in initial time limit, agate line duration and advertisement moment interval.When advertisement putting region, advertisement rise
When any one in time limit, agate line duration and advertisement moment interval that begin is empty, represent that the valued space of this attribute is this genus
The complete or collected works of the valued space of property.
As shown in figure 11, might as well assume that the current all of advertisement putting information of this advertisement delivery system is A, might as well vacation
If the new advertisement putting information of advertisement putting person is B, by analyzing A and B, can draw the common factor of A and B, this common factor might as well
It is assumed to be C.Doing the C supplementary set relative to B, this supplementary set might as well be assumed to be E.
Solve also by following technical proposals, all of advertisement putting information of this advertisement delivery system might as well be assumed
For U, by analyzing A and U, it can be deduced that the supplementary set of A Yu U, this supplementary set might as well be assumed to be D, and the implication of this supplementary set D is that this advertisement is thrown
The current all of advertisement putting information throwing in advertisement of place system.Doing the common factor of D Yu B, this common factor might as well be assumed to be F.
It practice, set E is same set with set F.
Such as, advertisement putting person c wants to buy the advertisement of advertisement putting channel first, and its advertisement putting region is in west, Shaanxi Province
Peace city, its advertisement putting time period particularly as follows: it is 2016.12.01 to 2017.12.01 that advertisement initiates the time limit, agate line duration
For per hour 120 seconds, advertisement moment interval was 18 o'clock to 24 o'clock.Advertisement putting channel is per hour define total advertisement to broadcast
Put the upper limit of duration, total advertisement playing duration 240 seconds of advertisement putting channel first might as well be assumed.Also need to according to advertisement putting
In system, the current advertisement putting information of advertisement putting channel first, this advertisement putting road first are Xi'an in advertisement putting area
The advertisement putting situation in city is: it is the most complete that advertisement initiates total advertisement playing duration that the time limit is 2016.12.01 to 2017.06.01
Portion is made a reservation for away by other advertisements；Advertisement initiateed advertisement that the time limit is 2017.06.02 to 2017.12.01 at 18 o'clock to 20 o'clock
Between total advertisement playing duration the most all make a reservation for away, 20 o'clock by 22 o'clock between remaining total advertisement playing duration be
60 seconds, the remaining total advertisement playing duration between 22 o'clock to 24 o'clock was 180 seconds.According to the embodiment in this specification,
Advertisement delivery system feeds back to the collection of the input advertisement that advertisement putting person c possesses feasibility and is combined into advertisement putting channel first in advertisement
In the initial time limit is the date of 2017.06.02 to 2017.12.01, a length of during the advertisement broadcasted between 20 o'clock to 22 o'clock
60 seconds, during the advertisement broadcasted between 22 o'clock to 24 o'clock a length of 120 seconds.In the advertisement putting information of advertisement putting person c
The advertisement of remaining time period is subscribed by other advertisements.
In one embodiment, as it is shown in figure 5, step S14 comprises the steps S51-S52:
In step s 51, the historical data of described advertisement putting person is obtained；
In step S52, in conjunction with historical data and the described supplementary set of described advertisement putting person, analyze advertisement putting person's
The new set throwing in advertisement possessing feasibility.
In one embodiment, obtain the historical data of this advertisement putting person, can effectively contract in conjunction with this historical data
The scope of mini system retrieval, and also ensure that for this advertisement putting person the input substantially conforming to this advertisement putting person is intended to.
The historical data setting this advertisement putting person of not having a holiday or vacation as G, does the union of set G and above-mentioned set E, and this union might as well be assumed to be
Set H, this set H are the new set throwing in advertisement possessing feasibility of advertisement putting person.H and set E will be gathered all
Recommend this advertisement putting person, carry out reference for this advertisement putting person.
In one embodiment, Fig. 6 is the device frame thrown according to a kind of television advertising shown in an exemplary embodiment
Figure.As Fig. 6 shows, this device includes acquisition module 61, analyzes module 62, first and confirm that module 63, second confirms module 64 and anti-
Feedback module 65.
This acquisition module 61, for obtaining the new advertisement putting information of advertisement putting person；
This analysis module 62, for the current advertisement putting information according to the advertisement delivery system preset, analyzes institute
State the new advertisement putting information of advertisement putting person and the common factor of current advertisement putting information；
This first confirmation module 63, is the first complete or collected works for confirming the new advertisement putting information of described advertisement putting person,
The supplementary set of described common factor is done with described first complete or collected works for complete or collected works；
This second confirmation module 64, for confirming the input advertisement possessing feasibility as advertisement putting person of the described supplementary set
Set；
This feedback module 65, for possessing the collective feedback throwing in advertisement of feasibility to described advertisement putting by described
Person.
As it is shown in fig. 7, this acquisition module 61 includes that the first confirmation submodule 71, first obtains submodule 72 and second and obtains
Submodule 73.
This first confirmation submodule 71, for confirming that described advertisement putting information includes the advertisement putting frequency of at least one
Road, described advertisement putting channel includes advertisement putting region and any one in the advertisement putting time period or many persons；
This first acquisition submodule 72, for obtaining the advertisement putting channel of new at least one of advertisement putting person；
This second obtains submodule 73, for obtain described at least one advertisement putting channel advertisement putting region and
Any one in the advertisement putting time period or many persons.
As shown in Figure 8, this analysis module 62 includes that the 3rd acquisition submodule the 81, the 4th obtains submodule 82 and first and analyzes
Submodule 83.
3rd obtains submodule 81, throws for obtaining the current all of advertisement of described default advertisement delivery system
Put the described advertisement putting region of channel and any one in the advertisement putting time period or many persons；
4th obtains submodule 82, for obtaining the described advertisement of the new advertisement putting channel of described advertisement putting person
Throw in region and any one in the advertisement putting time period or many persons；
This first analysis submodule 83, for analyzing the current all of advertisement of described default advertisement delivery system
Throw in the described advertisement putting region of channel and any one or the many persons in the advertisement putting time period and described advertisement putting person's
The described advertisement putting region of new advertisement putting channel and any one in the advertisement putting time period or the common factor of many persons.
As it is shown in figure 9, this first confirms that module 63 includes the second confirmation submodule 91 and supplementary set submodule 92:
This second confirmation submodule 91, for confirming the described advertisement of the new advertisement putting channel of described advertisement putting person
Throw in region and any one or many persons in the advertisement putting time period are the first complete or collected works；
This supplementary set submodule 92, for making the described supplementary set supplementary set relative to described first complete or collected works.
As shown in Figure 10, this second confirmation module 64 includes that the 5th acquisition submodule 101 and second analyzes submodule 102.
5th obtains submodule 101, for obtaining the historical data of described advertisement putting person；
This second analysis submodule 102, for combining the historical data of described advertisement putting person and described supplementary set, analyzes
The new set throwing in advertisement possessing feasibility of advertisement putting person.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter
Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or
The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function specified in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention
God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof
Within, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. the method that a television advertising is thrown in, it is characterised in that including:
Obtain the new advertisement putting information of advertisement putting person；
According to the current advertisement putting information of default advertisement delivery system, analyze the new advertisement of described advertisement putting person
Impression information and the common factor of current advertisement putting information；
The new advertisement putting information confirming described advertisement putting person is the first complete or collected works, does described for complete or collected works with described first complete or collected works
The supplementary set occured simultaneously；
Confirm the set throwing in advertisement possessing feasibility as advertisement putting person of the described supplementary set；
The collective feedback throwing in advertisement of feasibility is possessed to described advertisement putting person by described.
2. the method for claim 1, it is characterised in that the new advertisement putting information of described acquisition advertisement putting person,
Including:
Confirm that described advertisement putting information includes that the advertisement putting channel of at least one, described advertisement putting channel include that advertisement is thrown
Put region and any one in the advertisement putting time period or many persons；
Obtain the advertisement putting channel of new at least one of advertisement putting person；
Obtain described at least one advertisement putting channel advertisement putting region and in the advertisement putting time period any one or
Many persons.
3. method as claimed in claim 2, it is characterised in that the current advertisement of the advertisement delivery system that described basis is preset
Impression information, analyzes the new advertisement putting information of described advertisement putting person and the common factor of current advertisement putting information, bag
Include:
Obtain described default advertisement delivery system current all of advertisement putting channel described advertisement putting region and
Any one in the advertisement putting time period or many persons；
Obtain the described advertisement putting region of the new advertisement putting channel of described advertisement putting person and in the advertisement putting time period
Any one or many persons；
Analyze the described advertisement putting region of the current all of advertisement putting channel of described default advertisement delivery system
Described advertisement with the new advertisement putting channel of any one in the advertisement putting time period or many persons and described advertisement putting person
Throw in region and any one in the advertisement putting time period or the common factor of many persons.
4. method as claimed in claim 3, it is characterised in that the new advertisement putting letter of the described advertisement putting person of described confirmation
Breath is the first complete or collected works, does the supplementary set of described common factor with described first complete or collected works for complete or collected works, including:
Confirm the described advertisement putting region of the new advertisement putting channel of described advertisement putting person and in the advertisement putting time period
Any one or many persons be the first complete or collected works；
Make the described supplementary set supplementary set relative to described first complete or collected works.
5. method as claimed in claim 4, it is characterised in that the described supplementary set of described confirmation can as possessing of advertisement putting person
The set throwing in advertisement of row, including:
Obtain the historical data of described advertisement putting person；
In conjunction with historical data and the described supplementary set of described advertisement putting person, analyze advertisement putting person new and possess feasibility
Throw in the set of advertisement.
6. the device that a television advertising is thrown in, it is characterised in that including:
Acquisition module, for obtaining the new advertisement putting information of advertisement putting person；
Analyze module, for the current advertisement putting information according to the advertisement delivery system preset, analyze described advertisement and throw
The new advertisement putting information of the person of putting and the common factor of current advertisement putting information；
First confirms module, for confirming that the new advertisement putting information of described advertisement putting person is the first complete or collected works, with described the
One complete or collected works do the supplementary set of described common factor for complete or collected works；
Second confirms module, for confirming the set throwing in advertisement possessing feasibility as advertisement putting person of the described supplementary set；
Feedback module, for possessing the collective feedback throwing in advertisement of feasibility to described advertisement putting person by described.
Device the most according to claim 6, it is characterised in that described acquisition module, including:
First confirms submodule, for confirming that described advertisement putting information includes the advertisement putting channel of at least one, described extensively
Accuse input channel and include advertisement putting region and any one in the advertisement putting time period or many persons；
First obtains submodule, for obtaining the advertisement putting channel of new at least one of advertisement putting person；
Second obtains submodule, is used for advertisement putting region and the advertisement putting of the advertisement putting channel of at least one described in obtaining
Any one in time period or many persons.
Device the most according to claim 6, it is characterised in that described analysis module, including:
3rd obtains submodule, for obtaining the current all of advertisement putting channel of described default advertisement delivery system
Described advertisement putting region and any one in the advertisement putting time period or many persons；
4th obtains submodule, for obtaining the described advertisement putting region of the new advertisement putting channel of described advertisement putting person
With any one in the advertisement putting time period or many persons；
First analyzes submodule, for analyzing the current all of advertisement putting channel of described default advertisement delivery system
Described advertisement putting region and the new advertisement of any one or many persons in the advertisement putting time period and described advertisement putting person
Throw in the described advertisement putting region of channel and any one in the advertisement putting time period or the common factor of many persons.
Device the most according to claim 6, it is characterised in that described first confirms module, including:
Second confirms submodule, for confirming the described advertisement putting region of the new advertisement putting channel of described advertisement putting person
It is the first complete or collected works with any one in the advertisement putting time period or many persons；
Supplementary set submodule, for making the described supplementary set supplementary set relative to described first complete or collected works.
Device the most according to claim 6, it is characterised in that described second confirms module, including:
5th obtains submodule, for obtaining the historical data of described advertisement putting person；
Second analyzes submodule, for combining the historical data of described advertisement putting person and described supplementary set, analyzes advertisement putting
The new set throwing in advertisement possessing feasibility of person.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610894473.XA CN106331796A (en) | 2016-10-13 | 2016-10-13 | Television advertisement putting method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610894473.XA CN106331796A (en) | 2016-10-13 | 2016-10-13 | Television advertisement putting method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106331796A true CN106331796A (en) | 2017-01-11 |
Family
ID=57821411
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610894473.XA Pending CN106331796A (en) | 2016-10-13 | 2016-10-13 | Television advertisement putting method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106331796A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106851347A (en) * | 2017-01-12 | 2017-06-13 | 未来电视有限公司 | A kind of China Internet television advertising delivers decision-making technique |
Citations (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20010023433A1 (en) * | 2000-03-07 | 2001-09-20 | Kabushiki Kaisha Toshiba | Information delivery system, information providing apparatus, information storage apparatus and information providing method |
| CN101079724A (en) * | 2007-06-28 | 2007-11-28 | 中兴通讯股份有限公司 | An advertisement distribution method and system based on IPTV |
| CN101198018A (en) * | 2007-12-29 | 2008-06-11 | 腾讯科技（深圳）有限公司 | Method for implementing television advertisement service and advertisement server |
| CN101212484A (en) * | 2006-12-30 | 2008-07-02 | 上海亿动信息技术有限公司 | Device for choosing advertisement to be published at network advertisement position in communication network |
| CN101582148A (en) * | 2009-04-29 | 2009-11-18 | 深圳市世纪凯旋科技有限公司 | Putting advertising information method and device |
| CN101742274A (en) * | 2009-12-04 | 2010-06-16 | 苏州昂信科技有限公司 | Video dispatching method for launching streaming media advertisement |
| CN101770486A (en) * | 2008-12-30 | 2010-07-07 | 北京搜狗科技发展有限公司 | Advertising method and system |
| CN102136118A (en) * | 2010-11-12 | 2011-07-27 | 华为软件技术有限公司 | Advertisement order booking method, advertisement delivering method and system |
| CN102609862A (en) * | 2012-02-02 | 2012-07-25 | 北京亿赞普网络技术有限公司 | Method and device for acquiring advertisement delivery parameters |
| CN102790949A (en) * | 2011-05-17 | 2012-11-21 | 中兴通讯股份有限公司 | Method and system for implementing mobile advertising service |
| CN103106548A (en) * | 2011-11-10 | 2013-05-15 | 北大方正集团有限公司 | Managing method, device and system of advertisement position |
| CN103578011A (en) * | 2012-07-31 | 2014-02-12 | 哇棒(北京)国际传媒有限公司 | System and method for releasing advertisement on smart phone |
| CN103839171A (en) * | 2012-11-23 | 2014-06-04 | 腾讯科技（深圳）有限公司 | Network advertisement directional condition display method and device |
| CN105139233A (en) * | 2015-09-01 | 2015-12-09 | 北京奇虎科技有限公司 | Advertisement putting method, device, and system |
-
2016
- 2016-10-13 CN CN201610894473.XA patent/CN106331796A/en active Pending
Patent Citations (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20010023433A1 (en) * | 2000-03-07 | 2001-09-20 | Kabushiki Kaisha Toshiba | Information delivery system, information providing apparatus, information storage apparatus and information providing method |
| CN101212484A (en) * | 2006-12-30 | 2008-07-02 | 上海亿动信息技术有限公司 | Device for choosing advertisement to be published at network advertisement position in communication network |
| CN101079724A (en) * | 2007-06-28 | 2007-11-28 | 中兴通讯股份有限公司 | An advertisement distribution method and system based on IPTV |
| CN101198018A (en) * | 2007-12-29 | 2008-06-11 | 腾讯科技（深圳）有限公司 | Method for implementing television advertisement service and advertisement server |
| CN101770486A (en) * | 2008-12-30 | 2010-07-07 | 北京搜狗科技发展有限公司 | Advertising method and system |
| CN101582148A (en) * | 2009-04-29 | 2009-11-18 | 深圳市世纪凯旋科技有限公司 | Putting advertising information method and device |
| CN101742274A (en) * | 2009-12-04 | 2010-06-16 | 苏州昂信科技有限公司 | Video dispatching method for launching streaming media advertisement |
| CN102136118A (en) * | 2010-11-12 | 2011-07-27 | 华为软件技术有限公司 | Advertisement order booking method, advertisement delivering method and system |
| CN102790949A (en) * | 2011-05-17 | 2012-11-21 | 中兴通讯股份有限公司 | Method and system for implementing mobile advertising service |
| CN103106548A (en) * | 2011-11-10 | 2013-05-15 | 北大方正集团有限公司 | Managing method, device and system of advertisement position |
| CN102609862A (en) * | 2012-02-02 | 2012-07-25 | 北京亿赞普网络技术有限公司 | Method and device for acquiring advertisement delivery parameters |
| CN103578011A (en) * | 2012-07-31 | 2014-02-12 | 哇棒(北京)国际传媒有限公司 | System and method for releasing advertisement on smart phone |
| CN103839171A (en) * | 2012-11-23 | 2014-06-04 | 腾讯科技（深圳）有限公司 | Network advertisement directional condition display method and device |
| CN105139233A (en) * | 2015-09-01 | 2015-12-09 | 北京奇虎科技有限公司 | Advertisement putting method, device, and system |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106851347A (en) * | 2017-01-12 | 2017-06-13 | 未来电视有限公司 | A kind of China Internet television advertising delivers decision-making technique |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103299648B (en) | Method for receiving enhanced service and display apparatus thereof | |
| Bury et al. | Is it live or is it timeshifted, streamed or downloaded? Watching television in the era of multiple screens | |
| CN101681369B (en) | Media data content search system | |
| Pfetsch | Convergence through privatization? Changing media environments and televised politics in Germany | |
| US9183560B2 (en) | Reality alternate | |
| Ihlebæk et al. | Keeping them and moving them: TV scheduling in the phase of channel and platform proliferation | |
| US20090319516A1 (en) | Contextual Advertising Using Video Metadata and Chat Analysis | |
| CN106331778A (en) | Video recommendation method and device | |
| US20130159869A1 (en) | System and method for broadcasting mass market messages over a network of screens | |
| Day | Transitions to the top: Race, segregation, and promotions to executive positions in the college football coaching profession | |
| CN105915954A (en) | Video recommendation method based on mobile phone screen and video recommendation system thereof | |
| CN104717302B (en) | A kind of information-pushing method and device | |
| US10013576B2 (en) | History information anonymization method and history information anonymization device for anonymizing history information | |
| Smets | Ethnic media, conflict, and the nation-state: Kurdish broadcasting in Turkey and Europe and mediated nationhood | |
| CN105808182A (en) | Display control method and system, advertisement breach judging device and video and audio processing device | |
| CN106127518A (en) | A kind of method and device of advertisement screening | |
| CN103699694A (en) | Data processing method and device | |
| CN105872786A (en) | Method and device for putting advertisement through bullet screens in program | |
| Pidduck | Exile media, global news flows and democratization: The role of Democratic Voice of Burma in Burma’s 2010 elections | |
| CN104991971B (en) | A kind of processing method and processing device of video information | |
| CN106331796A (en) | Television advertisement putting method and device | |
| CN109344325A (en) | The recommended method and device of information based on intelligent meeting plate | |
| CN103369373B (en) | Method and apparatus for updating content channel | |
| Ramli et al. | Problems in using agricultural information from television among farmers in Malaysia | |
| Hallinan et al. | New media goes to the movies: Digitizing the theatrical audience |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170111 |