CN106331027B - Information pushing method, pushing device and system - Google Patents
Information pushing method, pushing device and system Download PDFInfo
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- CN106331027B CN106331027B CN201510374806.1A CN201510374806A CN106331027B CN 106331027 B CN106331027 B CN 106331027B CN 201510374806 A CN201510374806 A CN 201510374806A CN 106331027 B CN106331027 B CN 106331027B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
Abstract
The invention discloses an information pushing method, which comprises the following steps: acquiring position information of a sending end and a receiving end and a pushing strategy preset by the sending end; determining a target receiving end according to the position information of the transmitting end and the receiving end; establishing a relation chain between the target receiving end and the transmitting end; and controlling the sending end to push information to the target receiving end according to the relation chain and the preset push strategy. The invention also discloses a pushing device and a system, which can enable the sending end to more finely and definitely push information to the target receiving end based on the geographic position, and simultaneously improve the user experience.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to an information pushing method, a pushing device, and a pushing system.
Background
At present, public information subscription based on an instant messaging platform such as a mobile phone QQ or a WeChat is a main mode for a user to acquire information. However, the information pushing scheme of B2C (Business-to-Customer) currently under the public number has at least the following defects:
(1) the specific positions of the users are not subdivided, so that the content and the information collected by the user sides in different regions are consistent, and the users cannot obtain information push in a specific scene. Therefore, better support cannot be provided for the operation of the merchant side, and information harassment is easily caused to the user side because the information pushed by the merchant side has no pertinence;
(2) although the user side can open the business side near the geographic location search, the user side needs to actively query, and a large number of other businesses appear in the search results, so that the user needs to perform secondary filtering and searching. In summary, the existing information pushing scheme cannot realize that the merchant finely and definitely pushes information to the target user, and also reduces user experience.
The above is only for the purpose of assisting understanding of the technical aspects of the present invention, and does not represent an admission that the above is prior art.
Disclosure of Invention
The invention mainly aims to provide an information pushing method, an information pushing device and an information pushing system, and aims to enable a sending end to more finely and definitely push information to a target receiving end based on a geographical position and improve user experience.
In order to achieve the above object, the present invention provides an information pushing method, including the following steps:
acquiring position information of a sending end and a receiving end and a pushing strategy preset by the sending end;
determining a target receiving end according to the position information of the transmitting end and the receiving end;
establishing a relation chain between the target receiving end and the transmitting end;
and controlling the sending end to push information to the target receiving end according to the relation chain and the preset push strategy.
In addition, to achieve the above object, the present invention also provides a pushing apparatus, including:
the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is used for acquiring position information of a sending end and a receiving end and a push strategy preset by the sending end;
the first determining module is used for determining a target receiving end according to the position information of the sending end and the receiving end;
the establishing module is used for establishing a relation chain between the target receiving end and the transmitting end;
and the control module is used for controlling the sending end to push information to the target receiving end according to the relationship chain and a preset pushing strategy.
In addition, to achieve the above object, the present invention also provides a system, which includes a transmitting end and a receiving end,
the transmitting end comprises:
the second acquisition module is used for acquiring the position information reported by the receiving terminal;
the second determining module is used for determining a target receiving end according to the position information;
the pushing module is used for pushing information to the target receiving end according to a preset pushing strategy;
and the receiving end is used for reporting the position information to the sending end.
According to the information pushing method, the information pushing device and the information pushing system, the target receiving end is determined by acquiring the position information of the sending end and the receiving end and the pushing strategy preset by the sending end, the relation chain between the target receiving end and the sending end is established after the target receiving end is determined, and the sending end is controlled to push information to the target receiving end according to the preset pushing strategy by the relation chain. By comprehensively considering the geographic position information of the sending end and the receiving end, the sending end can push information to the target receiving end more finely and definitely based on the geographic position, so that the sending end can not only realize active marketing and accurate delivery of regional access information in a large shopping center or a commercial region, but also ensure the user experience of the receiving end.
Drawings
FIG. 1 is a schematic diagram of a system architecture according to an embodiment of the present invention;
fig. 2 is a schematic hardware configuration diagram of a local server according to an embodiment of the present invention;
FIG. 3 is a functional module diagram of an embodiment of a pushing device according to the present invention;
FIG. 4 is a block diagram illustrating a refinement function of the first determination module of FIG. 3;
FIG. 5 is a schematic diagram of a detailed functional block of the setup block of FIG. 3;
FIG. 6 is a functional block diagram illustrating a refinement of the control block of FIG. 3;
FIG. 7 is a schematic diagram of a detailed functional module of the attribute acquisition unit in FIG. 6;
FIG. 8 is a functional block diagram of an embodiment of a system of the present invention;
fig. 9 is a schematic diagram of a detailed functional block of the transmitting end in fig. 8;
FIG. 10 is a flowchart illustrating an information pushing method according to an embodiment of the present invention;
FIG. 11 is a detailed flowchart of step S20 in FIG. 10;
FIG. 12 is a detailed flowchart of step S30 in FIG. 10;
FIG. 13 is a detailed flowchart of step S40 in FIG. 10;
fig. 14 is a detailed flowchart of step S401 in fig. 13.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The core idea of the scheme of the embodiment of the invention is as follows: the method comprises the steps of obtaining position information of a sending end and a receiving end and a pushing strategy preset by the sending end, determining a target receiving end, establishing a relation chain between the target receiving end and the sending end after the target receiving end is determined, and controlling the sending end to push information to the target receiving end according to the relation chain and the preset pushing strategy. By comprehensively considering the geographic position information of the sending end and the receiving end, the sending end can push information to the target receiving end more finely and definitely based on the geographic position, so that the sending end can not only realize active marketing and accurate delivery of regional access information in a large shopping center or a commercial region, but also ensure the user experience of the receiving end.
In this embodiment, the sending end may establish the relationship chain between the target receiving end and the sending end, or the receiving end may establish the relationship chain between the target receiving end and the sending end. For the first embodiment, the sending end may push the merchant public number or the two-dimensional code to the target receiving end in an information pushing mode, so as to be paid attention to or scanned by the target receiving end, thereby forming a relationship chain, where the public number or the two-dimensional code is pushed to the target receiving end by sending an attention request. For the second embodiment, the receiving end establishes a relationship chain with the sending end by actively searching the public number of the merchant or scanning the form of the two-dimensional code.
Specifically, as shown in fig. 1, the system architecture related to the present embodiment includes a local server, a positioning platform, a login information storage server, a sending end, and a receiving end, where:
the positioning platform can be a WIFI base station or a GPS and is used for reporting geographic position information of application accounts of a sending end and a receiving end currently logged in a place to a local server;
the login place information storage server is used for storing the geographical position information of each login place of the application account numbers of the sending end and the receiving end;
the application security platform can store the geographical position information of the application account number permanent station of the sending end or the receiving end;
the receiving end provides an application operation interface for the user and provides corresponding application service according to corresponding operation of the user; or uploading click operation behavior data of user operation information to the local server, such as actively shielding and refusing to accept similar information.
The local server is used for controlling the sending end to push information to the receiving end; as a specific implementation scheme, the local server is configured to obtain location information of a sending end and a receiving end and a push policy predetermined by the sending end; determining a target receiving end according to the position information; acquiring the attribute of the target receiving terminal, and screening and generating a number packet set according to the attribute of the target receiving terminal; and controlling the sending end to push information to the number packet set according to the preset pushing strategy.
Therefore, a target receiving end is determined by acquiring the position information of a sending end and the receiving end and a preset pushing strategy of the sending end, a relation chain between the target receiving end and the sending end is established after the target receiving end is determined, and the sending end is controlled to push information to the target receiving end according to the preset pushing strategy according to the relation chain. By comprehensively considering the geographic position information of the sending end and the receiving end, the sending end can push information to the target receiving end more finely and definitely based on the geographic position, so that the sending end can not only realize active marketing and accurate delivery of regional access information in a large shopping center or a commercial region, but also ensure the user experience of the receiving end.
As an implementation scheme, the local server may be a PC terminal, and may also be various mobile terminals such as a mobile phone, a tablet computer, and a portable electronic device, and this embodiment is exemplified by the PC terminal. The hardware structure of the server may be as shown in fig. 2.
Referring to fig. 2, the server may include: a processor 1001, such as a CPU, a network interface 1004, an upload interface 1003, a memory 1005, and a communication bus 1002. The communication bus 1002 is used for implementing connection communication between the components in the server. The upload interface 1003 may include a Display (Display), a Keyboard (Keyboard), a mouse, and other components, and is configured to receive information input by a user and send the received information to the processor 1005 for processing. The display screen can be an LCD display screen, an LED display screen or a touch screen and is used for displaying data required to be displayed by the open platform. The optional upload interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001. As shown in fig. 2, the memory 1005, which is a kind of computer storage medium, may include an operating system, a network communication module, an upload interface module, and an information push program.
In the server shown in fig. 2, the network interface 1004 is mainly used for the local server to perform data communication with the positioning platform, the login information storage server, the sending end and the receiving end; the upload interface 1003 is mainly used for connecting the sending end and the receiving end, performing data communication with the sending end and the receiving end, and receiving information and instructions input by the client (the sending end and the receiving end); and the processor 1001 may be configured to call the information push program stored in the memory 1005 and perform the following operations:
acquiring position information of a sending end and a receiving end and a pushing strategy preset by the sending end;
determining a target receiving end according to the position information of the transmitting end and the receiving end;
establishing a relation chain between the target receiving end and the transmitting end;
in this embodiment, the sending end may establish the relationship chain between the target receiving end and the sending end, or the receiving end may establish the relationship chain between the target receiving end and the sending end. For the first embodiment, the sending end may push the merchant public number or the two-dimensional code to the target receiving end in an information pushing mode, so as to be paid attention to or scanned by the target receiving end, thereby forming a relationship chain, where the public number or the two-dimensional code is pushed to the target receiving end by sending an attention request. For the second embodiment, the receiving end establishes a relationship chain with the sending end by actively searching the public number of the merchant or scanning the form of the two-dimensional code.
And controlling the sending end to push information to the target receiving end according to the relation chain and the preset push strategy.
The push strategy comprises a push distance, a push time, a push quantity, a push speed and a push content.
Further, in an embodiment, the processor 1001 calls the upgrade package downloading program stored in the memory 1005, and may further perform the following operations:
calculating to obtain the distance between the sending end and the receiving end according to the position information of the sending end and the receiving end;
judging whether the distance between the sending end and the receiving end is within a preset range;
and if the distance between the sending end and the receiving end is within a preset range, judging that the receiving end is a target receiving end.
Further, in an embodiment, the processor 1001 calls the upgrade package downloading program stored in the memory 1005, and may further perform the following operations:
acquiring a sending account of a sending end and a receiving account of a target receiving end;
and establishing a concern relationship between the sending and receiving account numbers, and forming a one-to-many relationship chain between the sending account number and the receiving account number.
Further, in an embodiment, the processor 1001 calls the upgrade package downloading program stored in the memory 1005, and may further perform the following operations:
acquiring the attribute of the target receiving end with a relation chain between the target receiving end and the sending end, and generating a number packet set according to the attribute of the target receiving end;
and controlling the sending end to push information to the target receiving end corresponding to the number packet set according to the preset pushing strategy.
Further, in an embodiment, the processor 1001 calls the upgrade package downloading program stored in the memory 1005, and may further perform the following operations:
acquiring the identity Identification (ID) address and user information of the target receiving end with a relation chain between the target receiving end and the sending end;
and screening and generating a number packet set according to the ID address of the target receiving end and the user information.
Based on the above hardware structure, an embodiment of a function module of the push device of the present invention is provided. It can be understood that, the push device of the present invention is disposed in the local server, and specifically, the push device is as follows:
the present invention provides a pushing device 1, and referring to fig. 3, in an embodiment, the pushing device 1 includes:
a first obtaining module 10, configured to obtain location information of a sending end and a receiving end and a push policy predetermined by the sending end;
in this embodiment, the sending end is a merchant side, and the receiving end is a user side, which can be understood that the sending end and the receiving end may be fixed terminals such as a desktop computer, or mobile terminals such as a mobile phone, a personal digital assistant, a tablet computer, and a notebook computer.
In this embodiment, the Location information may be obtained Based on LBS (Location Based Service), which is obtained through a radio Communication network of a carrier such as telecommunications and mobile, such as GSM (Global System for mobile Communication) or GPS (Global positioning System). In addition to the two positioning methods, there is also positioning based on WIFI, and the position information sources mainly include GPS, IP (Internet Protocol, Protocol for interconnection between networks), RFID (Radio Frequency Identification), and physical addresses of wireless access nodes.
In this embodiment, the LBS is formed by combining a mobile communication network and a computer network, and the two networks interact with each other through a gateway. The mobile terminal sends out a request through a mobile communication network, the request is transmitted to the LBS service platform through the gateway, the LBS service platform processes according to the user request and the current position of the mobile terminal used by the user, and the result is returned to the user through the gateway. In the preferred embodiment, the positioning mode based on the GPS is realized by sending the position signal of the mobile phone to the positioning background by utilizing a GPS positioning module on the mobile phone; the positioning of the base station determines the position of the mobile phone by using the measured distance of the base station to the distance of the mobile phone. Another mode of mobile phone positioning is indoor positioning, which means that position positioning is realized in an indoor environment, and a set of indoor position positioning system is formed mainly by integrating multiple technologies such as wireless communication, base station positioning, inertial navigation positioning and the like, so that position monitoring of personnel, objects and the like in an indoor space is realized.
The push strategy comprises a push distance, a push time, a push quantity, a push speed, a push content, a priority and the like.
A first determining module 20, configured to determine a target receiving end according to the position information of the sending end and the receiving end;
further, referring to fig. 4, the first determining module 20 includes:
a calculating unit 201, configured to calculate a distance between the sending end and the receiving end according to the position information of the sending end and the receiving end;
in the preferred embodiment, the distance is calculated by longitude and latitude, where a represents the transmitting end, B represents the receiving end, and the distance between two points AB is COS (SIN ((a. lag. 3.1415)/180) > SIN ((B. lag. 3.1415)/180) + COS ((a. lag. 3.1415)/180) ((B. lag. 3.1415)/180))) COS ((a. lag. 3.1415)/180)). R, where a. lag is a latitude value, B. longitude is a longitude value, and R is an average value of the radius of the earth (about 1km, which is usually 6380km for convenience of calculation).
A determining unit 202, configured to determine whether a distance between the sending end and the receiving end is within a predetermined range;
a determining unit 203, configured to determine that the receiving end is a target receiving end if a distance between the transmitting end and the receiving end is within a predetermined range.
In this embodiment, it is determined whether the distance L between the sending end and the receiving end is less than or equal to a predetermined range, for example, 1000m, and if the condition is satisfied, if the user is in a shopping mall or a large conference, the user may obtain information push in a specific scene, for example, push preferential information or notification information to the user who reaches the conference, so that the sending end, that is, the merchant side, may more finely and definitely push information to the target receiving end, that is, the user in the specific scene, so that the operation effect of the merchant side is improved, and at the same time, the user experience may also be improved.
An establishing module 30, configured to establish a relationship chain between the target receiving end and the transmitting end;
in this embodiment, the sending end may establish the relationship chain between the target receiving end and the sending end, or the receiving end may establish the relationship chain between the target receiving end and the sending end. For the first embodiment, the sending end may push the merchant public number or the two-dimensional code to the target receiving end in an information pushing mode, so as to be paid attention to or scanned by the target receiving end, thereby forming a relationship chain, where the public number or the two-dimensional code is pushed to the target receiving end by sending an attention request. For the second embodiment, the receiving end establishes a relationship chain with the sending end by actively searching the public number of the merchant or scanning the form of the two-dimensional code.
In this embodiment, before the sending end sends the information, the target receiving end needs to be filtered through the relation chain, so as to ensure that the receiving end related to the annotation relation can receive the push of the information. In addition, in order to avoid information disturbance to the target receiving end, the target receiving end generally needs to actively associate with the sending end identifier or form a relationship chain of concern relationship when the sending end pushes information each time. When the receiving end actively cancels the attention or pays attention to the transmitting end, the pushing device 1 may modify the attention relationship between the two.
And the control module 40 is configured to control the sending end to push information to the target receiving end according to the relationship chain by using the predetermined push policy.
In this embodiment, the pushing apparatus 1 establishes different information pushing task queues according to a pushing policy, where each different information pushing task queue includes a sender of information, a receiver of information (which may be a set of a number identifier of the receiver of information), information content, a description and an explanation of an expected sending speed of information and an information presentation style, such as several typical styles of plain text, single image, multiple images and texts. It can be understood that different push queues are established for different information push tasks, different threads are usually adopted to correspond to each push task, and meanwhile, the administrator receives control over the information push process, such as suspending or canceling the sending task of the current information.
The push device 1 provided by the invention determines a target receiving end by acquiring the position information of a sending end and a receiving end and a push strategy preset by the sending end, establishes a relation chain between the target receiving end and the sending end after the target receiving end is determined, and controls the sending end to push information to the target receiving end according to the relation chain and the preset push strategy. By comprehensively considering the geographic position information of the sending end and the receiving end, the sending end can push information to the target receiving end more finely and definitely based on the geographic position, so that the sending end can not only realize active marketing and accurate delivery of regional access information in a large shopping center or a commercial region, but also ensure the user experience of the receiving end.
In an embodiment, referring to fig. 5, on the basis of the above-mentioned embodiment of fig. 3, the establishing module 30 includes:
an account acquiring unit 301, configured to acquire a sending account of a sending end and a receiving account of a target receiving end;
a relationship establishing unit 302, configured to establish a concern relationship between the sending and receiving account and the sending account, and form a one-to-many relationship chain between the sending account and the receiving account.
In this embodiment, the relationship chain is used to store and record a concern relationship between information push accounts, and a common form is that one account a identifies one sender, and one set B identifies all accounts that can receive information sent by the account a. For example, the sending account of the sending end is a, the receiving account set of the receiving end is B, a one-to-many concern relationship exists between a and B, and if the receiving end is not in the set B, the information pushed by the sending end cannot be received.
In this embodiment, the pushing device 1 may further determine the total number of messages that can be pushed within the time B and the number of messages that can be sent in a group and in a single manner within the time a, and may further obtain a notification mode and a display style of the messages at the receiving end in the sending process. If the receiving-end user actively shields the information push of a certain merchant, the push device 1 may not push the information to the user again within a certain time, for example, 30 days.
In addition, the pushing device 1 may also perform statistical analysis on the user behavior of the receiving end, such as whether the information arrives, the arrival proportion, whether the user opens the information, the browsing retention time of the opened information, the specific retention position, and the like, and the pushing device 1 performs statistical analysis on the information according to different account numbers, sorts the information according to the click rate and the conversion rate of the information, increases the quota for sending the information by the account number for the information with a high click rate, and reduces the pushing of the information with a low click rate. Therefore, harassment to the user can be avoided, and user experience is improved.
In an embodiment, referring to fig. 6, on the basis of the above-mentioned embodiment of fig. 3, the control module 40 includes:
an attribute obtaining unit 401, configured to obtain an attribute of the target receiving end having a relation chain with the sending end, and generate a number packet set according to the attribute of the target receiving end;
in this embodiment, the attributes include information such as an ID address and user information of the target receiving end, and the sending end may divide the user group of a specific type according to different attributes, so as to select the target receiving end of a specific type to generate a number packet set in an actual information pushing process.
A control unit 402, configured to control the sending end to push information to the target receiving end corresponding to the number packet set according to a predetermined pushing policy.
In this embodiment, the push device controls the sending end to push information to the target receiving end corresponding to the number packet set according to a predetermined push policy, such as a push distance, a push time, a push quantity, a push speed, a push content, a priority, and the like. Therefore, the target receiving terminals in the preset range can be further subdivided, the merchant side can push information more accurately, the pushing effect is higher, meanwhile, unnecessary disturbance to other target receiving terminals can be reduced, and the user experience is improved.
In this embodiment, the weight distribution may be performed on the number packet set, and if the account B focuses on the account a, the weight distribution may be performed on the number packet set B. For example, if the number of number packet sets B is large, for example, if the number packet sets B include 5 hundred million users, the number packet sets B need to be split into target users, and the split is generally distributed equally or according to the total size (for example, 5 target number packets of 1 hundred million each carry out information push), the expected sending speed and the total sending capability (for example, the sending capability of the sending end is 10W/s, and if there are 10 tasks, the sending capability of each task can only be 1W/s). At this time, the pushing device 1 controls the sending end to sequentially push information according to the preset pushing strategy and the weight of the number packet set.
In an embodiment, referring to fig. 7, on the basis of the above embodiment of fig. 6, the attribute obtaining unit 401 includes:
an information obtaining sub-unit 4011, configured to obtain an ID address and user information of the target receiving end that have a relationship chain with the sending end;
and the screening sub-unit 4012 is configured to screen and generate a number packet set according to the ID address of the target receiving end and the user information.
In this embodiment, different number packet sets based on geographic locations are generated by filtering according to information input by a user into a target receiving terminal, such as information of gender, age, academic history, income, and the like, and information of an ID address of the target receiving terminal. The number packet set is stored in the form of an independent number packet file, pressure of the system is dispersed, different number packet files can be randomly disordered, different number packets are sent by adopting different pushing strategies, and therefore pressure and load of the system can be dispersed.
In an embodiment, on the basis of the above-mentioned embodiment of fig. 3, the pushing device 1 further includes:
a database (not shown in the figure) for storing various management information set by an administrator, including newly added push account id, account attribute and authority for pushing information, such as the range of single-sending and group-sending information; storing information and pushing the priority of each account; storing the number packet account information screened according to the basic user attribute of the receiving end as an entrance of a subsequent number packet service; storing account information of a relationship chain system and relationship chain information formed by mutual attention; storing various sending strategies, account quota, information which can be received by a single receiving end and various configuration information for filtering black and white lists; providing data reading services.
The cache server (not marked in the figure) is used for temporarily storing the information which cannot be timely transmitted to the receiving end, and when the receiving end is on-line again or the receiving end specifies the historical information needing a previous period of time, the previous historical information can be obtained from the receiving end; the content of the information entity, such as information ID, text, picture, etc., is stored, and there are information templates with different formats for different scenes.
It can be understood that the pushing device 1 further includes a management entry, a sending end management entry, a geographic location reporting interface, a statistics reporting interface, and the like, where the management entry is usually a management website implemented in a Web (browser and server) architecture, and is used for products and operators to manage accounts and set various configuration rules and information pushing policies; a sending end management entry is usually a management website realized by a Web mode (browser and server) framework, provides a management and control service system for a merchant side, inquires a data entry corresponding to push information of a B-side system, manages users corresponding to a B-side account, groups the users, configures a corresponding information scene template, and automatically defines an entry of C2B (customer r-to-Business, user to merchant) reply information; a geographical position reporting interface for reporting the position information and the online state of the receiving terminal and receiving the regular update; the statistical reporting entry interface is mainly used for reporting the access, browsing information, operation clicking behavior and other flow log information of the user.
The present invention also provides a system 100, and referring to fig. 8, in one embodiment, the system 100 includes a transmitting end 200 and a receiving end 300,
it is understood that the sending end 200 may be the pushing apparatus 1 described above, or may exist independently from the pushing apparatus 1 and the sending end 200. Referring to fig. 9, the transmitting end 200 includes:
a second obtaining module 201, configured to obtain the location information reported by the receiving end 300;
in this embodiment, the sending end 200 is a merchant side, and the receiving end 300 is a user side, and it can be understood that the sending end 200 and the receiving end 300 may be fixed terminals such as a desktop computer, or mobile terminals such as a mobile phone, a personal digital assistant, a tablet computer, and a notebook computer.
In this embodiment, the Location information may be obtained Based on LBS (Location Based Service), which is obtained through a radio Communication network of a carrier such as telecommunications and mobile, such as GSM (Global System for mobile Communication) or GPS (Global positioning System). In addition to the two positioning methods, there is also positioning based on WIFI, and the position information sources mainly include GPS, IP (Internet Protocol, Protocol for interconnection between networks), RFID (Radio Frequency Identification), and physical addresses of wireless access nodes.
In this embodiment, the LBS is formed by combining a mobile communication network and a computer network, and the two networks interact with each other through a gateway. The mobile terminal sends out a request through a mobile communication network, the request is transmitted to the LBS service platform through the gateway, the LBS service platform processes according to the user request and the current position of the mobile terminal used by the user, and the result is returned to the user through the gateway. In the preferred embodiment, the positioning mode based on the GPS is realized by sending the position signal of the mobile phone to the positioning background by utilizing a GPS positioning module on the mobile phone; the positioning of the base station determines the position of the mobile phone by using the measured distance of the base station to the distance of the mobile phone. Another mode of mobile phone positioning is indoor positioning, which means that position positioning is realized in an indoor environment, and a set of indoor position positioning system is formed mainly by integrating multiple technologies such as wireless communication, base station positioning, inertial navigation positioning and the like, so that position monitoring of personnel, objects and the like in an indoor space is realized.
It can be understood that the sending end 200 has a push policy prestored therein, where the push policy includes a push distance, a push time, a push quantity, a push speed, a push content, a priority, and the like.
A second determining module 202, configured to determine a target receiving end according to the location information;
in this embodiment, the sending end 200 determines whether the receiving end 300 is within a predetermined distance range according to the distance between the sending end 200 and the receiving end 300, and if the distance L between the sending end 200 and the receiving end 300 is smaller than or equal to the predetermined range, for example, 1000m, if the condition is satisfied, if the user is in a shopping mall or a large conference, the user can obtain information push in a specific scene, for example, the user reaching the conference site pushes preferential information or notification information, so that the sending end 200, that is, the merchant side, can more finely and definitely push information to the target receiving end, that is, the user in the specific scene, and thus, the operation effect of the merchant side is improved while the user experience is also improved.
The pushing module 203 is configured to push information to the target receiving end according to a predetermined pushing policy;
in this embodiment, the sending end 200 establishes different information pushing task queues according to a predetermined pushing policy, where each different information pushing task queue includes a receiving party of information (which may be a set of a number identifier of the receiving party of information), information content, a description and an explanation of an expected sending speed of information and an information presentation style, such as several typical styles of plain text, single image, multiple images and texts. It can be understood that different push queues are established for different information push tasks, different threads are usually adopted to correspond to each push task, and meanwhile, the administrator receives control over the information push process, such as suspending or canceling the sending task of the current information.
The receiving end 300 is configured to report the position information to the transmitting end 200.
Based on the hardware architecture, the embodiment of the information pushing method is provided.
The present invention further provides an information pushing method, referring to fig. 10, in an embodiment, the information pushing method includes the following steps:
step S10, obtaining the location information of the sender 200 and the receiver 300 and the push policy predetermined by the sender 200;
in this embodiment, the sending end 200 is a merchant side, and the receiving end 300 is a user side, and it can be understood that the sending end 200 and the receiving end 300 may be fixed terminals such as a desktop computer, or mobile terminals such as a mobile phone, a personal digital assistant, a tablet computer, and a notebook computer.
In this embodiment, the Location information may be obtained Based on LBS (Location Based Service), which is obtained through a radio Communication network of a carrier such as telecommunications and mobile, such as GSM (Global System for mobile Communication) or GPS (Global positioning System). In addition to the two positioning methods, there is also positioning based on WIFI, and the position information sources mainly include GPS, IP (Internet Protocol, Protocol for interconnection between networks), RFID (Radio Frequency Identification), and physical addresses of wireless access nodes.
In this embodiment, the LBS is formed by combining a mobile communication network and a computer network, and the two networks interact with each other through a gateway. The mobile terminal sends out a request through a mobile communication network, the request is transmitted to the LBS service platform through the gateway, the LBS service platform processes according to the user request and the current position of the mobile terminal used by the user, and the result is returned to the user through the gateway. In the preferred embodiment, the positioning mode based on the GPS is realized by sending the position signal of the mobile phone to the positioning background by utilizing a GPS positioning module on the mobile phone; the positioning of the base station determines the position of the mobile phone by using the measured distance of the base station to the distance of the mobile phone. Another mode of mobile phone positioning is indoor positioning, which means that position positioning is realized in an indoor environment, and a set of indoor position positioning system is formed mainly by integrating multiple technologies such as wireless communication, base station positioning, inertial navigation positioning and the like, so that position monitoring of personnel, objects and the like in an indoor space is realized.
The push strategy comprises a push distance, a push time, a push quantity, a push speed, a push content, a priority and the like.
Step S20, determining a target receiving end according to the position information of the transmitting end 200 and the receiving end 300;
further, referring to fig. 11, the step S20 includes:
step S201, calculating the distance between the transmitting end 200 and the receiving end 300 according to the position information of the transmitting end 200 and the receiving end 300;
in the preferred embodiment, the distance is calculated by longitude and latitude, where a represents the transmitting end 200, B represents the receiving end 300, and the distance between two points AB is COS (SIN ((a. lag × 3.1415)/180) nsin ((B. lag × 3.1415)/180) + COS ((a. lag × 3.1415)/180) ((B. lag × 3.1415)/180) () COS ((a. lag × 3.1415)/180)). R, where a. lag is a latitude value, B. longitude is a longitude value, and R is an average value of the radius of the earth (about 6371, and for convenience of calculation, km is a value of 6380).
Step S202, judging whether the distance between the sending end 200 and the receiving end 300 is in a preset range;
step S203, if the distance between the transmitting end 200 and the receiving end 300 is within a predetermined range, it is determined that the receiving end 300 is the target receiving end.
In this embodiment, it is determined whether the distance L between the sending end 200 and the receiving end 300 is smaller than or equal to a predetermined range, for example, 1000m, if the condition is satisfied, for example, in a large shopping center or a large conference, the user can obtain information push in a specific scene, for example, push preferential information or notification information to a user who reaches the conference place, so that the sending end 200, that is, the merchant side, can more finely and definitely push information to a target receiving end, that is, a user in a specific scene, so that the operation effect of the merchant side is improved, and at the same time, the user experience can also be improved.
Step S30, establishing a relationship chain between the target receiving end and the transmitting end 200;
in this embodiment, the sending end 200 may establish the relationship chain between the target receiving end and the sending end 200, or the receiving end 300 may establish the relationship chain between the target receiving end and the sending end 200. For the first embodiment, the sending end 200 may push the merchant public number or the two-dimensional code to the target receiving end in an information pushing mode, so as to be paid attention to or scanned by the target receiving end, thereby forming a relationship chain, where the public number or the two-dimensional code is pushed to the target receiving end by sending an attention request. For the second embodiment, the receiving end 300 establishes a relationship chain with the transmitting end 200 by actively searching the public number of the merchant or scanning a form of a two-dimensional code.
In this embodiment, before the sending end 200 sends the information, the target receiving end needs to be filtered through the relation chain, so as to ensure that the receiving end 300 related to the annotation relation can receive the pushing of the information. In addition, in order to avoid information disturbance to the target receiving end, the target receiving end generally needs to actively associate with the identifier of the transmitting end 200 or form a relationship chain of concern relationship when the transmitting end 200 pushes information each time. When the receiving end 300 actively cancels the attention or pays attention to the transmitting end 200, the push apparatus 1 may modify the attention relationship between the two.
Step S40, controlling the sender 200 to push information to the target receiver according to the relationship chain and the predetermined push policy.
In this embodiment, the pushing apparatus 1 establishes different information pushing task queues according to a pushing policy, where each different information pushing task queue includes a sender of information, a receiver of information (which may be a set of a number identifier of the receiver of information), information content, a description and an explanation of an expected sending speed of information and an information presentation style, such as several typical styles of plain text, single image, multiple images and texts. It can be understood that different push queues are established for different information push tasks, different threads are usually adopted to correspond to each push task, and meanwhile, the administrator receives control over the information push process, such as suspending or canceling the sending task of the current information.
The information pushing method provided by the invention comprises the steps of determining a target receiving end by acquiring the position information of a sending end 200 and a receiving end 300 and a pushing strategy preset by the sending end 200, establishing a relation chain between the target receiving end and the sending end 200 after the target receiving end is determined, and controlling the sending end 200 to push information to the target receiving end according to the preset pushing strategy by the relation chain. By comprehensively considering the geographic position information of the transmitting end 200 and the receiving end 300, the transmitting end 200 can more finely and definitely push information to a target receiving end based on the geographic position, so that not only can the transmitting end 200 realize active marketing and accurate delivery of regional access information in a large shopping center or a commercial region, but also the user experience of the receiving end 300 can be ensured.
In an embodiment, referring to fig. 12, on the basis of the above embodiment of fig. 10, the step S30 includes:
step S301, acquiring a sending account number of the sending end 200 and a receiving account number of a target receiving end;
step S302, establishing a concern relationship between the sending and receiving account numbers, and forming a one-to-many relationship chain between the sending account number and the receiving account number.
In this embodiment, the relationship chain is used to store and record a concern relationship between information push accounts, and a common form is that one account a identifies one sender, and one set B identifies all accounts that can receive information sent by the account a. For example, the sending account of the sending end 200 is a, the receiving account set of the receiving end is B, and a one-to-many concern relationship exists between a and B, and if the receiving end is not in the set B, the receiving end cannot receive the information pushed by the sending end 200.
In this embodiment, the pushing device 1 may further determine the total number of messages that can be pushed within the time B and the number of messages that can be sent in a group and in a single manner within the time a, and may further obtain a notification mode and a display style of the messages at the receiving end in the sending process. If the receiving-end user actively shields the information push of a certain merchant, the push device 1 may not push the information to the user again within a certain time, for example, 30 days.
In addition, the pushing device 1 may also perform statistical analysis on the user behavior of the receiving end, such as whether the information arrives, the arrival proportion, whether the user opens the information, the browsing retention time of the opened information, the specific retention position, and the like, and the pushing device 1 performs statistical analysis on the information according to different account numbers, sorts the information according to the click rate and the conversion rate of the information, increases the quota for sending the information by the account number for the information with a high click rate, and reduces the pushing of the information with a low click rate. Therefore, harassment to the user can be avoided, and user experience is improved.
In an embodiment, referring to fig. 13, on the basis of the above embodiment of fig. 10, the step S40 includes:
step S401, acquiring the attribute of the target receiving end with a relation chain between the target receiving end and the sending end 200, and generating a number packet set according to the attribute of the target receiving end;
in this embodiment, the attributes include information such as an ID address and user information of the target receiving end, and the sending end 200 may divide the user group of a specific type according to different attributes, so as to select the target receiving end of a specific type to generate a number packet set in an actual information pushing process.
Step S402, controlling the sending end 200 to send information to the target receiving end corresponding to the number packet set according to the predetermined sending policy.
In this embodiment, the push apparatus controls the sending end 200 to push information to the target receiving end corresponding to the number packet set according to a predetermined push policy, such as a push distance, a push time, a push quantity, a push speed, a push content, a priority, and the like. Therefore, the target receiving terminals in the preset range can be further subdivided, the merchant side can push information more accurately, the pushing effect is higher, meanwhile, unnecessary disturbance to other target receiving terminals can be reduced, and the user experience is improved.
In this embodiment, the weight distribution may be performed on the number packet set, and if the account B focuses on the account a, the weight distribution may be performed on the number packet set B. For example, if the number of number packet sets B is large, for example, if the number packet sets B include 5 hundred million users, the number packet sets B need to be split into target users, and the split is generally distributed equally or according to the total size (for example, 5 target number packets of 1 hundred million each carry out information push), the expected sending speed and the total sending capability (for example, the sending capability of the sending end 200 is 10W/s, and if there are 10 tasks, the sending capability of each task can only be 1W/s). At this time, the push apparatus 1 controls the sending end 200 to sequentially push information according to the predetermined push policy and the weight of the number packet set.
In an embodiment, referring to fig. 14, on the basis of the above embodiment of fig. 13, the step S401 includes:
step S4011, obtaining an ID address and user information of the target receiving end having a relationship chain with the transmitting end 200;
and step S4012, a number packet set is generated by screening according to the ID address of the target receiving terminal and the user information.
In this embodiment, different number packet sets based on geographic locations are generated by filtering according to information input by a user into a target receiving terminal, such as information of gender, age, academic history, income, and the like, and information of an ID address of the target receiving terminal. The number packet set is stored in the form of an independent number packet file, pressure of the system is dispersed, different number packet files can be randomly disordered, different number packets are sent by adopting different pushing strategies, and therefore pressure and load of the system can be dispersed.
It should also be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (9)
1. An information pushing method is characterized by comprising the following steps:
acquiring position information of a sending end and a receiving end and a pushing strategy preset by the sending end;
determining a target receiving end according to the position information of the transmitting end and the receiving end;
when the target receiving end actively searches the public number of the sending end or scans the two-dimensional code of the sending end, a relation chain between the target receiving end and the sending end is established;
wherein the step of establishing a relationship chain between the target receiving end and the transmitting end comprises: acquiring a sending account of the sending end and a receiving account of the target receiving end; establishing a concern relationship between the receiving account and the sending account to form a one-to-many relationship chain between the sending account and the receiving account;
controlling the sending end to push information to the target receiving end according to the relation chain and a preset pushing strategy;
wherein the step of controlling the sender to push information to the target receiver according to the relationship chain and the predetermined push strategy comprises: acquiring an identity Identification (ID) address and user information of the target receiving terminal with a relation chain between the ID address and the user information of the target receiving terminal, and screening and generating different number packet sets based on geographic positions according to the ID address and the user information of the target receiving terminal; controlling the sending end to push information to the target receiving end corresponding to the number packet set according to a preset pushing strategy;
the controlling the sending end to push the information to the target receiving end corresponding to the number packet set according to the preset pushing strategy comprises: carrying out weight distribution on the number packet set, and controlling the sending end to sequentially push information according to a preset pushing strategy and the weight of the number packet set;
wherein the method further comprises: and controlling the sending terminal to sort the information pushed to the target receiving terminal according to the click rate and the conversion rate of the information, increasing the pushing of the information with high click rate and reducing the pushing of the information with low click rate.
2. The information pushing method according to claim 1, wherein the pushing policy includes a pushing distance, a pushing time, a pushing number, a pushing speed, and a pushing content.
3. The information push method according to claim 1, wherein the step of determining the target receiving end according to the position information of the transmitting end and the receiving end comprises:
calculating to obtain the distance between the sending end and the receiving end according to the position information of the sending end and the receiving end;
judging whether the distance between the sending end and the receiving end is within a preset range;
and if the distance between the sending end and the receiving end is within a preset range, judging that the receiving end is a target receiving end.
4. A pushing device, comprising:
the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is used for acquiring position information of a sending end and a receiving end and a push strategy preset by the sending end;
the first determining module is used for determining a target receiving end according to the position information of the sending end and the receiving end;
the establishing module is used for establishing a relationship chain between the target receiving end and the transmitting end when the target receiving end actively searches the public number of the transmitting end or scans the two-dimensional code of the transmitting end;
the control module is used for controlling the sending end to push information to the target receiving end according to the relation chain and a preset pushing strategy;
wherein the establishing module comprises: the account number acquisition unit is used for acquiring a sending account number of a sending end and a receiving account number of a target receiving end; the relationship establishing unit is used for establishing a concern relationship between the receiving account and the sending account to form a one-to-many relationship chain between the sending account and the receiving account;
the control module includes: the information acquisition subunit is used for acquiring the identity Identification (ID) address and the user information of the target receiving end with a relation chain between the information acquisition subunit and the sending end; the screening subunit is used for screening and generating different number packet sets based on the geographic position according to the ID address and the user information of the target receiving end; the control unit is used for controlling the sending end to push information to the target receiving end corresponding to the number packet set according to a preset pushing strategy;
wherein the controlling the sending end to push the information to the target receiving end corresponding to the number packet set according to the predetermined pushing policy includes: carrying out weight distribution on the number packet set, and controlling the sending end to sequentially push information according to a preset pushing strategy and the weight of the number packet set;
wherein the apparatus is further configured to: and controlling the sending terminal to sort the information pushed to the target receiving terminal according to the click rate and the conversion rate of the information, increasing the pushing of the information with high click rate and reducing the pushing of the information with low click rate.
5. The push apparatus of claim 4, wherein the push policy comprises a push distance, a push time, a number of pushes, a push speed, and a push content.
6. The push apparatus of claim 4, wherein the first determination module comprises:
the calculating unit is used for calculating the distance between the sending end and the receiving end according to the position information of the sending end and the receiving end;
the judging unit is used for judging whether the distance between the sending end and the receiving end is within a preset range or not;
and the judging unit is used for judging that the receiving end is a target receiving end if the distance between the sending end and the receiving end is within a preset range.
7. An information push system is characterized in that the system comprises a sending end and a receiving end,
the transmitting end comprises:
the second acquisition module is used for acquiring the position information reported by the receiving terminal;
the second determining module is used for determining a target receiving end according to the position information;
the sending end is further used for establishing a relationship chain between the target receiving end and the sending end when the target receiving end actively searches the public number of the sending end or scans the two-dimensional code of the sending end;
the establishing of the relationship chain between the target receiving end and the transmitting end comprises: acquiring a sending account of the sending end and a receiving account of the target receiving end; establishing a concern relationship between the receiving account and the sending account to form a one-to-many relationship chain between the sending account and the receiving account;
the transmitting end further comprises: the pushing module is used for pushing information to the target receiving end according to a preset pushing strategy under the control of the relation chain;
wherein the pushing information to the target receiving end according to a predetermined pushing policy under the control of the relationship chain comprises: acquiring an identity Identification (ID) address and user information of the target receiving terminal with a relation chain between the ID address and the user information of the target receiving terminal, and screening and generating different number packet sets based on geographic positions according to the ID address and the user information of the target receiving terminal; pushing information to the target receiving end corresponding to the number packet set according to a preset pushing strategy under the control of the relation chain;
wherein the pushing information to the target receiving end corresponding to the number packet set according to the predetermined pushing policy under the control of the relationship chain includes: carrying out weight distribution on the number packet set, and sequentially pushing information according to a preset pushing strategy and the weight of the number packet set under the control of the relation chain;
the sending end is further configured to: the information pushed to the target receiving end is sorted according to the click rate and the conversion rate of the information, the pushing of the information with high click rate is increased, and the pushing of the information with low click rate is reduced
And the receiving end is used for reporting the position information to the sending end.
8. A computer-readable storage medium comprising a stored program, wherein the program when executed performs the method of any of claims 1 to 3.
9. An electronic device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method of any of claims 1 to 3 by means of the computer program.
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| CN107147726A (en) * | 2017-05-25 | 2017-09-08 | 广东小天才科技有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN109729049A (en) * | 2017-10-30 | 2019-05-07 | 北京国双科技有限公司 | The sharing method and device of information |
| CN107920018B (en) * | 2017-11-29 | 2020-10-09 | 贝壳找房(北京)科技有限公司 | Method, server and system for realizing delayed push of data |
| CN107864089A (en) * | 2017-12-19 | 2018-03-30 | 迈普通信技术股份有限公司 | Information-pushing method and system |
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