CN106326353A

CN106326353A - Method and equipment for providing representation information

Info

Publication number: CN106326353A
Application number: CN201610648845.0A
Authority: CN
Inventors: 刘国庆; 贾银芳; 朱延峰; 韩聪; 韩友; 李鹏; 秦首科
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2016-08-09
Filing date: 2016-08-09
Publication date: 2017-01-11

Abstract

The invention aims at providing a method and equipment for providing representation information. The method concretely comprises the steps of detecting whether a target query sequence of a user meets a preset triggering condition or not; if the preset triggering condition is met, performing match query in an answer database according to the target query sequence for obtaining target answer result information corresponding to the target query sequence; obtaining representation information corresponding to the target answer result information; providing the representation information for the user. Compared with the prior art, the method and the equipment have the advantages that when the target query sequence of the user meets the preset triggering condition, query is performed in the answer database on the basis of the target query sequence of the user; the representation information is provided by using the target answer result information obtained through query; the information obtaining efficiency and the information showing efficiency of the user are improved; the search experience of the user is also improved; correspondingly, the demand satisfaction degree of the user is also improved.

Description

A kind of for providing the method and apparatus presenting information

Technical field

The present invention relates to Internet technical field, particularly relate to a kind of for providing the technology presenting information.

Background technology

Currently, along with the development of Internet technology and internet, applications are to user learning, the infiltration that works and live, people More and more by network acquisition information, as inquired the answer of the problem of being desirably to obtain by search engine.But, search is drawn Hold up by Keywords matching from search index database retrieve with user input key word match generic search time, The most also represent the advertisement link etc. that matches of key word with user's input and present information to provide a user with extraneous information, with Improve information transfer efficiency.And user is when carrying out problem search, commonly enter the long-tail key word being made up of multiple key words To express its demand as precisely as possible, and then obtain corresponding Search Results, but corresponding with long-tail key word present letter Breath is few, and search engine only can not judge user's request by Keywords matching, thus carries out problem search user Shi Wufa represents and presents information accordingly, thus can not meet user's request well, correspondingly, also reduces user and obtains information Efficiency, and have impact on information provide efficiency.

Summary of the invention

It is an object of the present invention to provide a kind of for providing the method and apparatus presenting information.

According to an aspect of the invention, it is provided a kind of method presenting information for offer, wherein, the method bag Include:

Whether the target query sequence of detection user meets preset trigger condition；

If meeting described preset trigger condition, according to described target query sequence, answer database carrying out coupling and looks into Asking, to obtain the target answer results information corresponding with described target query sequence, wherein, described answer database comprises pre- Determine the mapping relations between the answer results information that search sequence is corresponding；

Obtain and corresponding with described target answer results information present information；

The described information that presents is supplied to described user.

According to a further aspect in the invention, additionally providing a kind of for providing the offer equipment presenting information, wherein, this carries Include for equipment:

The device of preset trigger condition whether is met for detecting the target query sequence of user；

If for meeting described preset trigger condition, according to described target query sequence, carry out in answer database Join inquiry, to obtain the device of the target answer results information corresponding with described target query sequence, wherein, described answer number The mapping relations between the answer results information that predetermined queries sequence is corresponding are comprised according to storehouse；

For obtaining the device that present information corresponding with described target answer results information；

For the described information that presents is supplied to the device of described user.

Compared with prior art, one embodiment of the present of invention meets predetermined trigger by the target query sequence user During condition, target query sequence based on user, inquire about in answer database, and utilize inquiry to obtain target answer knot Really information provides and presents information, not only increases user and obtains the efficiency of information and information presents efficiency, also improves user Search experience, correspondingly, also improve user's request satisfaction.Further, the present invention is obtaining and target answer results Information corresponding when presenting information, also described target answer results information can be carried out extraction process, to obtain described target Answer extracting word corresponding to answer results information, if described Answer extracting word is multiple, according to search characteristics information, to multiple Described Answer extracting word carries out Screening Treatment, to obtain preferred Answer extracting word, and will be relative with described preferred Answer extracting word The information that presents answered presents information as corresponding with described target answer results information, further increases user and obtains letter Efficiency and the information of breath present efficiency.

Accompanying drawing explanation

By the detailed description that non-limiting example is made made with reference to the following drawings of reading, other of the present invention Feature, purpose and advantage will become more apparent upon:

Fig. 1 illustrates a kind of equipment signal providing equipment presenting information for offer according to one aspect of the invention Figure；

Fig. 2 illustrates that the information that presents in accordance with a preferred embodiment of the present invention provides schematic diagram；

Fig. 3 illustrates a kind of method flow diagram presenting information for offer according to a further aspect of the present invention.

In accompanying drawing, same or analogous reference represents same or analogous parts.

Detailed description of the invention

Below in conjunction with the accompanying drawings the present invention is described in further detail.

Fig. 1 illustrates a kind of offer equipment 1 presenting information for offer according to one aspect of the invention, wherein, it is provided that Equipment 1 includes whether the target query sequence for detecting user meets device (hereinafter referred to as " the detection dress of preset trigger condition Put 11 ")；If for meeting described preset trigger condition, according to described target query sequence, mating in answer database Inquiry, to obtain the device (hereinafter referred to as " inquiry unit of the target answer results information corresponding with described target query sequence 12 "), wherein, described answer database comprises the mapping relations between the answer results information that predetermined queries sequence is corresponding； (hereinafter referred to as " acquisition device is presented for obtaining the device presenting information corresponding with described target answer results information 13”)；For the described information that presents is supplied to the device (hereinafter referred to as " providing device 14 ") of described user.

Specifically, detection device 11 detects the target query sequence of user and whether meets preset trigger condition；If meeting institute Stating preset trigger condition, inquiry unit 12, according to described target query sequence, carries out matching inquiry, to obtain in answer database Target answer results information that must be corresponding with described target query sequence, wherein, described answer database comprises predetermined queries Mapping relations between the answer results information that sequence is corresponding；Present acquisition device 13 to obtain and described target answer results What information was corresponding presents information；There is provided device 14 that the described information that presents is supplied to described user.

Here, display device 1 includes but not limited to that the network equipment, subscriber equipment or the network equipment and subscriber equipment pass through net The mutually integrated equipment constituted of network.Here, the described network equipment include but not limited to as network host, single network server, Multiple webserver collection or set of computers based on cloud computing etc. realize；Or realized by subscriber equipment.Here, Yun Youji A large amount of main frames or the webserver in cloud computing (Cloud Computing) are constituted, and wherein, cloud computing is Distributed Calculation One, the super virtual machine being made up of a group loosely-coupled computer collection.Here, described subscriber equipment can be Any can be carried out the electricity of man-machine interaction by modes such as keyboard, mouse, touch pad, touch screen or handwriting equipments with user Sub-product, such as computer, mobile phone, PDA, palm PC PPC or panel computer etc..Described network includes but not limited to interconnection Net, wide area network, Metropolitan Area Network (MAN), LAN, VPN, wireless self-organization network (Ad Hoc network) etc..Those skilled in the art should It is understood that the above results provides equipment 1 to be only for example, other existing or network equipment of being likely to occur from now on or subscriber equipmenies As being applicable to the present invention, within also should being included in scope, and it is incorporated herein with way of reference at this.Here, The network equipment and subscriber equipment all include a kind of can automatically carrying out numerical computations and letter according to the instruction being previously set or storing The electronic equipment that breath processes, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc..

Specifically, detection device 11 first passes through the dynamic web page techniques such as such as JSP, ASP, or draws by calling search Hold up, application programming interfaces (API) that the third-party application such as browser provides, obtain the target query that user inputs in search column Sequence (here, the input mode of target query sequence includes but not limited to as being manually entered, phonetic entry etc.)；It is then detected that Whether this target query sequence meets preset trigger condition.Preferably, described preset trigger condition includes following at least any one:

-described target query sequence comprises predetermined query identification information；

Generic search results corresponding to-described target query sequence comprises question and answer type search result.

Such as, if described preset trigger condition includes that described target query sequence comprises predetermined query identification information, here, Described predetermined query identification information for represent Internet user express its inquiry purpose, put question to purpose mark, it include but Be not limited to inquire tone intonation auxiliary symbol instrument such as question mark "？", put question to term such as " what, how, how " etc..Assume to use Family A have input key word " balcony be suitable for kind what flower " in search engine search column, then detection device 11 first pass through JSP, The dynamic web page techniques such as ASP, get this key word, it is then detected that device 11 processes by it is cut word, find to include Predetermined query identification information " what ", then detection device 11 judges that this target query sequence meets preset trigger condition.For another example, if Described preset trigger condition includes comprising question and answer type search knot in the generic search results corresponding to described target query sequence Really, here, described question and answer type search result include but not limited to as known from Baidu/Baidu's experience/Sina likes to ask etc. and asks Answer the Search Results of Knowledge Sharing platform, it is assumed that for the target query sequence " balcony is suitable for kind of what flower " of user A input, inspection Survey device 11 to find the generic search results that search engine returns based on this search sequence has from what Baidu was known, this to be asked The Search Results of the answer of topic such as " balcony is suitable for kind of what flower Baidu to be known ", then detection device 11 judges this target query sequence Meet preset trigger condition.

Those skilled in the art will be understood that above-mentioned predetermined query identification information and question and answer type search result are only for example, Other existing or that be likely to occur from now on predetermined query identification information or question and answer type search results are such as applicable to the present invention, Also within should being included in scope, and it is incorporated herein with way of reference at this.

Those skilled in the art will be understood that whether the target query sequence of above-mentioned detection user meets preset trigger condition Mode be only for example, whether other target query sequence of detection user that are existing or that be likely to occur from now on meet predetermined touching The mode of clockwork spring part is such as applicable to the present invention, within also should being included in scope, and at this with way of reference bag It is contained in this.

Then, if meeting described preset trigger condition, inquiry unit 12 is according to described target query sequence, at answer data Storehouse carries out matching inquiry, to obtain the target answer results information corresponding with described target query sequence, as by answer number According to the answer results information corresponding to search sequence consistent with the statement of described target query sequence in storehouse as described target Answer results information, wherein, described answer database comprises between the answer results information that predetermined queries sequence is corresponding Mapping relations.Here, the answer results information in described answer database can artificially be drafted in advance, it is also possible to be to time The answer selecting problem is obtained by machine learning, and it can be located in offer equipment 1, it is possible to is positioned at and passes through with offer equipment 1 In the network equipment such as server that network is connected.

Such as, connect example, it is assumed that answer database is as shown in table 1 below, then inquiry unit 12 is according to target query sequence " sun Platform be suitable for kind what flower ", this answer database carries out matching inquiry, by answer database with this target query sequence table The answer results information corresponding to consistent search sequence of stating, as target answer results information, i.e. obtains target answer results Information " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe ".

Table 1

Preferably, inquiry unit 12 also can carry out matching inquiry according to described target query sequence in answer database, Described answer database will belong to the answer results corresponding to the search sequence of nearly justice sequence cluster with described target query sequence Information is as the target answer results information corresponding with described target query sequence.

Such as, also connecting example, for target query sequence " balcony is suitable for kind of what flower ", inquiry unit 12 is such as table 1 institute When the answer database shown carries out matching inquiry, find that in this answer database, problem P1 and P3 are " positive with target query sequence Platform is suitable for kind of what flower " belong to synonym near synonym, it constitutes nearly justice sequence cluster, then inquiry unit 12 is by corresponding to problem P1 and P3 Answer results information collect, the answer results information after collecting is as described target answer results information, as asked The common factor answer " Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant " of topic answer results information corresponding to P1 and P3 as described target answer results information, or Person using the union of the answer results information corresponding to problem P1 and P3 as described target answer results information.

For another example, also connecting example, for target query sequence " balcony is suitable for kind of what flower ", inquiry unit 12 is such as table 1 institute When the answer database shown carries out matching inquiry, find this answer database is not stated and target query sequence " balcony It is suitable for kind of what flower " consistent search sequence, only have and search sequence i.e. problem P3 of its nearly justice, then inquiry unit 12 can be straight Connect the answer results information corresponding to problem P3 as described target answer results information.

Then, present acquisition device 13 and first described target answer results information is carried out semantic analysis, as removed function word, To obtain the key word corresponding to described target answer results information, then, obtain and this key in presenting information database What word was corresponding presents information.Present described in here, information include but not limited to as to be shown in the page with certain carrier such as Link, text, picture, video, animation or a combination thereof or the combination etc. of one or more of which, for transmitting information to user Content.Present described in here, in information database and include the mapping presenting between key word presenting information and correspondence thereof Relation, it can be located in offer equipment 1, it is possible to is positioned in the network equipment such as server being connected by network with offer equipment 1. Wherein, present described in that key word refers to present user setup can trigger search engine when the network user carries out keyword search The information that presents presenting user is shown in the key word of search results pages.

Such as, example is connected, it is assumed that inquiry unit 12 matching inquiry in the answer database shown in table 1 obtains target query Target answer results information corresponding to sequence " balcony is suitable for kind of what flower " is " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, reed Luxuriant growth ", there is no the function word of complete lexical meaning because this target answer results information does not exist, then " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, often Spring rattan, Aloe " it is key word corresponding to target answer results information；Then, present acquisition device 13 based on such key word, Matching inquiry is carried out, it is thus achieved that the information that presents corresponding to such key word such as presents link " in a large number in presenting information database The China such as wholesale purification air plant Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe agriculture gardening ", " sell and green plant Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.) Deng _ green plant express delivery ".

There is provided device 14 by the communication mode of the agreements such as such as http, https, the described information that presents is supplied to described User, user as described in be supplied to the form of recommendation card.

Such as, connect example, it is provided that device 14 by present that acquisition device 13 acquires present information as " a large amount of wholesale only Change the China such as air plant Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe agriculture gardening ", " green plant that Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.) etc. _ China is green to be planted Flowers net " it is supplied to user A with the form recommending card as shown in Figure 2, browse for it.

Preferably, the present invention, also can be corresponding with target query sequence general by obtain when offer presents information Search Results and the described information that presents are supplied to described user in the lump.

Preferably, it is provided that equipment 1 also includes, for the answer results information according to candidate query sequence and correspondence thereof, setting up Or update the device (hereinafter referred to as " setting up or updating device ", not shown) of described answer database.

Specifically, set up or updating device first pass through the third party device such as search engine, browser provide acquisition search The application programming interfaces (API) of Suo Zhi, obtain multiple search daily record, and as within certain period, the search that user submits to includes Which key to the issue word, user have accessed the Search Results etc. which returns；Then, set up or these are searched for by updating device Daily record carries out semantic analysis process, obtains one or more candidate query sequence；Then, set up or updating device obtains each time Select the answer results information corresponding to search sequence as manually drafted the answer results information corresponding to each candidate query sequence, Or, from third-party application, obtain the answer results information corresponding to candidate query sequence；Then, foundation or updating device root According to the answer results information of candidate query sequence and correspondence thereof, set up described answer database, as by candidate query sequence and Corresponding answer results information composition sequence-answer pair, to set up described answer database, and updates this answer by certain way Data base, as updated according to modes such as predetermined period, timing renewal, renewals immediately.

Such as, set up or updating device first passes through the acquisition search that the third party device such as search engine, browser provides The application programming interfaces (API) of daily record, get multiple search daily record, and as within certain period, the search that user submits to includes Key to the issue word such as " balcony kind what flower ", " the most effectively removing formaldehyde ", " remove the green of formaldehyde to plant？" etc., and user The return Search Results accessed；Then, key to the issue word included in the search that user is submitted to by foundation or updating device is made For candidate query sequence, and candidate query sequence is merged process, such as the candidate query by belonging to synonym closely justice sequence cluster Sequence merges into a candidate query sequence, then in specific embodiment, can choose a time at random from synonym closely justice sequence cluster Select search sequence to represent this synonym closely justice sequence cluster in all candidate query sequences, as " how having for key to the issue word Effect remove formaldehyde ", " remove the green of formaldehyde plant？", it belongs to synonym closely justice sequence cluster, the two search sequence can be merged into one Individual, as random selection " removes the green of formaldehyde to plant？" represent the two key to the issue word；Then, set up or updating device obtains The answer results information corresponding to candidate query sequence after merging, as " removed the green of formaldehyde to plant for key to the issue word？", can Such as sell the green website planted from the third party website answering this problem, knowledge question website etc. obtains corresponding answer；Then, build Candidate query sequence " is removed the green of formaldehyde to plant by vertical or updating device？" corresponding answer is " bracketplant, Aloe, Folium Sansevieriae Trifasclatae, white The palm, Chrysaliclocarpus lutescens H. Wendl. " partner with question and answer mode, obtain described answer database.

It is constant work between each device of offer equipment 1.Specifically, detection device 11 persistently detects user's Whether target query sequence meets preset trigger condition；If meeting described preset trigger condition, inquiry unit 12 continues according to institute State target query sequence, answer database carries out matching inquiry, to obtain the mesh corresponding with described target query sequence Mark answer results information, wherein, described answer database comprises between the answer results information that predetermined queries sequence is corresponding Mapping relations；Present acquisition device 13 persistently to obtain and corresponding with described target answer results information present information；There is provided The described information that presents persistently is supplied to described user by device 14.Here, it will be appreciated by those skilled in the art that described " continuing " Refer to the most constantly carry out the detection of preset trigger condition between each device of offer equipment 1, target answer results information obtains , present acquisition of information and offer, until whether providing the target query sequence that equipment 1 stops detection user in a long time Meet preset trigger condition.

In a preferred embodiment (with reference to Fig. 1), wherein, present acquisition device 13 and include for described target answer Object information carries out extraction process, (following to obtain the unit of the Answer extracting word corresponding to described target answer results information It is called for short " extraction unit ", not shown)；Corresponding with described Answer extracting word information is presented, using as with described for obtaining What target answer results information was corresponding presents the unit (hereinafter referred to as " presenting acquiring unit ", not shown) of information.

Specifically, extraction unit carries out extraction process to described target answer results information, to obtain described target answer Answer extracting word corresponding to object information.Here, described extraction process includes but not limited to as removed function word, extracting keywords (as extracted key word based on TF-IDF (term frequency inverse document frequency) algorithm) etc..

Such as, for target query sequence " balcony is suitable for kind of what flower ", it is assumed that inquiry unit 12 is shown in above table 1 In answer database, matching inquiry obtains the target answer results letter corresponding to target query sequence " balcony is suitable for kind of what flower " Breath is for " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe ", then extraction unit carries out key word to this target answer results information and carries After taking process, the key word obtaining its correspondence is " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe ", and as this target Answer extracting word corresponding to answer results information.

Those skilled in the art will be understood that the mode that said extracted processes is only for example, and other are existing or from now on may The extraction process mode occurred such as is applicable to the present invention, within also should being included in scope, and at this to quote Mode is incorporated herein.

Present acquiring unit to obtain and corresponding with described Answer extracting word present information, using as with described target answer What object information was corresponding presents information.Here, present acquiring unit obtain described in present the mode of information and obtain with aforementioned presenting Fetching puts that to present the mode of information described in 13 acquisitions identical or essentially identical, for simple and clear period, therefore is not repeating at this, and to draw Mode be incorporated herein.

Preferably, if described Answer extracting word is multiple, it is provided that equipment 1 also includes for according to search characteristics information, right Multiple described Answer extracting words carry out Screening Treatment, to obtain the device of preferred Answer extracting word (hereinafter referred to as " screening plant ", Not shown), wherein, present acquiring unit and obtain and corresponding with described preferred Answer extracting word present information, using as with institute State target answer results information corresponding present information.

Specifically, if described Answer extracting word is multiple, screening plant is according to search characteristics information, to multiple described answers Extract word and carry out Screening Treatment, to obtain preferred Answer extracting word.Here, described search characteristics information refers to react key word The index of search characteristics, it includes but not limited to such as searching times, the number of clicks of corresponding Search Results, ratio between both Example etc..Those skilled in the art will be understood that above-mentioned search characteristics information is only for example, and other are existing or are likely to occur from now on Search characteristics information be such as applicable to the present invention, within also should being included in scope, and at this with way of reference It is incorporated herein.

Such as, connect example, target answer results information " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, the Chang Chun that extraction unit is obtained Rattan, Aloe " corresponding to Answer extracting word, it is assumed that Answer extracting word " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe " is corresponding Searching times and the number of clicks of corresponding Search Results between ratio be respectively 0.2,0.5,0.8,0.2,0.6, then screen Device can will extract word " bracketplant " as preferred Answer extracting word.

Then, present acquiring unit and obtain and corresponding with described preferred Answer extracting word present information, using as with institute State target answer results information corresponding present information.Obtain and described preferred Answer extracting word here, present acquiring unit The corresponding mode presenting information obtains corresponding with described Answer extracting word present information with the aforementioned acquiring unit that presents Mode identical or essentially identical, for simple and clear period, therefore do not repeating at this, and be incorporated herein by reference.

Here, the present invention by using corresponding to preferred Answer extracting word present information as with target answer results information Corresponding presents information, thus the information that further increases presents efficiency, improves user and obtains efficiency and the user of information Demand satisfaction.

Preferably, if described Answer extracting word correspondence is multiple presents user, it is provided that equipment 1 also includes answering described in determining Case extracts the device (hereinafter referred to as " determining device ", not shown) preferably presenting user corresponding to word, wherein, presents acquisition single The described information that presents corresponding to described Answer extracting word preferably presenting user is believed by unit as with described target answer results What manner of breathing was corresponding presents information.

Specifically, if described Answer extracting word correspondence is multiple presents user, determine that device determines described Answer extracting word institute Corresponding preferably presents user, as according to presenting configuration information, carries out Screening Treatment, with from multiple to presenting user described in multiple The described user of presenting determines and described preferably presents user.Present configuration information described in here, and refer to present the pass of user setup Presenting, in it, the information how information presents, it includes but not limited to as presented the period, presenting resource distribution etc..

Such as, the target answer results information " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe " extraction unit obtained Corresponding Answer extracting word, it is assumed that such Answer extracting word all is set to present pass by multiple users of presenting such as user U1 to U3 Keyword, but correspondence to present the period different, it is determined that device can present the period and input target query sequence with user " balcony is suitable What closing kind spend " user that presents that matches of time of carrying out inquiring about preferably presents user as described, it is assumed that and user A inputs mesh The time that mark search sequence " balcony be suitable for kind what spend " carries out inquiring about is 15:00, present user U1 to U3 setting in now Section respectively 9:00～12:00,15:00～18:00,19:00～21:00, it is determined that device determine present user U2 for preferably in Existing user.

Then, present acquiring unit the described information that presents corresponding to described Answer extracting word preferably presenting user to be made Information is presented for corresponding with described target answer results information.

Such as, connect example, present acquiring unit and will present user U2 corresponding to key word " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, often Spring rattan, Aloe " present information as relative with target answer results information " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe " That answers presents information.

Here, the present invention is by answering the information that presents corresponding to Answer extracting word preferably presenting user as with target What case object information was corresponding presents information, and the information that further improves presents efficiency, improves user and obtains the effect of information Rate and user's request satisfaction.

Wherein, the method comprising the steps of S1, step S2, step S3 and step S4.Specifically, in step sl, it is provided that set Whether the target query sequence of standby 1 detection user meets preset trigger condition；If meeting described preset trigger condition, in step S2 In, it is provided that equipment 1, according to described target query sequence, carries out matching inquiry in answer database, to obtain and described target The target answer results information that search sequence is corresponding, wherein, it is corresponding that described answer database comprises predetermined queries sequence Answer results information between mapping relations；In step s3, it is provided that equipment 1 obtains and described target answer results information phase Corresponding presents information；In step s 4, it is provided that the described information that presents is supplied to described user by equipment 1.

Specifically, in step sl, it is provided that equipment 1 first passes through the dynamic web page techniques such as such as JSP, ASP, or passes through The application programming interfaces (API) that the third-party application such as calling search engine, browser provides, obtain user and input in search column Target query sequence (here, the input mode of target query sequence includes but not limited to as being manually entered, phonetic entry etc.)； It is then detected that whether this target query sequence meets preset trigger condition.Preferably, described preset trigger condition include with down to Few any one:

Such as, if described preset trigger condition includes that described target query sequence comprises predetermined query identification information, here, Described predetermined query identification information for represent Internet user express its inquiry purpose, put question to purpose mark, it include but Be not limited to inquire tone intonation auxiliary symbol instrument such as question mark "？", put question to term such as " what, how, how " etc..Assume to use Family A have input key word " balcony is suitable for kind of what flower " in search engine search column, the most in step sl, it is provided that equipment 1 is first First pass through the dynamic web page techniques such as JSP, ASP, get this key word, then, in step sl, it is provided that equipment 1 is by it Carry out cutting word to process, find to include predetermined query identification information " what ", the most in step sl, it is provided that equipment 1 judges this target Search sequence meets preset trigger condition.For another example, if described preset trigger condition includes corresponding to described target query sequence Generic search results comprises question and answer type search result, here, described question and answer type search result includes but not limited to Tathagata From Baidu know/Baidu's experience/Sina likes the Search Results of question and answer Knowledge Sharing platforms such as asking, it is assumed that for user A input Target query sequence " balcony is suitable for kind of what flower ", in step sl, it is provided that equipment 1 finds that search engine is based on this search sequence The generic search results returned has the Search Results of the answer to this problem known from Baidu as " what balcony is suitable for kind Flower Baidu is known ", the most in step sl, it is provided that equipment 1 judges that this target query sequence meets preset trigger condition.

Then, if meeting described preset trigger condition, in step s 2, it is provided that equipment 1 according to described target query sequence, Matching inquiry is carried out in answer database, to obtain the target answer results information corresponding with described target query sequence, By in answer database with as described in answer results information corresponding to the target query sequence consistent search sequence of statement make For described target answer results information, wherein, described answer database comprises the answer results that predetermined queries sequence is corresponding Mapping relations between information.Here, the answer results information in described answer database can artificially be drafted, also in advance Can be that the answer to candidate's problem is obtained by machine learning, it can be located in offer equipment 1, it is possible to is positioned at and provides Equipment 1 passes through in the network equipment such as server that network is connected.

Such as, example is connected, it is assumed that answer database is as shown in table 2 below, the most in step s 2, it is provided that equipment 1 is according to target Search sequence " balcony be suitable for kind what flower ", carries out matching inquiry in this answer database, by answer database with this mesh The mark search sequence consistent answer results information corresponding to search sequence of statement, as target answer results information, i.e. obtains Target answer results information " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe ".

Table 2

Preferably, in step s 2, it is provided that equipment 1 also can enter in answer database according to described target query sequence Row matching inquiry, will belong to described target query sequence in described answer database corresponding to the search sequence of nearly justice sequence cluster Answer results information as the target answer results information corresponding with described target query sequence.

Such as, also connect example, for target query sequence " balcony is suitable for kind of what flower ", in step s 2, it is provided that equipment 1 When carrying out matching inquiry in answer database as shown in table 2, find that in this answer database, problem P1 and P3 look into target Asking sequence " balcony is suitable for kind of what flower " and belong to synonym near synonym, it constitutes nearly justice sequence cluster, the most in step s 2, it is provided that equipment Answer results information corresponding to problem P1 and P3 is collected by 1, and the answer results information after collecting is as described target Answer results information, the answer results information corresponding to problem P1 and P3 common factor answer " Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant " as described in Target answer results information, or the union of the answer results information corresponding to problem P1 and P3 is tied as described target answer Really information.

For another example, example is also connected, for target query sequence " balcony is suitable for kind of what flower ", in step s 2, it is provided that equipment 1 When carrying out matching inquiry in answer database as shown in table 2, find this answer database is not stated and target query The search sequence that sequence " balcony is suitable for kind of what flower " is consistent, only has and search sequence i.e. problem P3 of its nearly justice, then in step In rapid S2, it is provided that equipment 1 can directly using the answer results information corresponding to problem P3 as described target answer results information.

Then, in step s3, it is provided that first equipment 1 carry out semantic analysis, as gone to described target answer results information Except function word, to obtain the key word corresponding to described target answer results information, then, in presenting information database obtain with What this key word was corresponding presents information.Present described in here, information include but not limited to as to be shown in the page with necessarily Carrier such as link, text, picture, video, animation or a combination thereof or the combination etc. of one or more of which, for passing to user Pass the content of information.Present described in here, in information database to include and present the presenting between key word of information and correspondence thereof Mapping relations, it can be located in offer equipment 1, it is possible to is positioned at the network equipment such as clothes being connected by network with offer equipment 1 In business device.Wherein, present key word described in refer to present can triggering when the network user carries out keyword search of user setup The information that presents presenting user is shown in the key word of search results pages by search engine.

Such as, example is connected, it is assumed that in step s 2, it is provided that equipment 1 matching inquiry in the answer database shown in table 2 obtains To the target answer results information corresponding to target query sequence " balcony be suitable for kind what flower " be " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe ", there is no the function word of complete lexical meaning because this target answer results information does not exist, then " Folium Sansevieriae Trifasclatae, green Trailing plants, bracketplant, Caulis Hederae Sinensis, Aloe " it is key word corresponding to target answer results information；Then, in step s3, it is provided that equipment 1 based on such key word, carries out matching inquiry in presenting information database, it is thus achieved that present information corresponding to such key word As presented link " China such as a large amount of wholesale purification air plant Folium Sansevieriae Trifasclataes, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe agriculture gardening ", " selling Green plant Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.) etc. _ green and plant express delivery ".

In step s 4, it is provided that equipment 1, by the communication mode of the agreements such as such as http, https, presents information by described It is supplied to described user, user as described in be supplied to the form of recommendation card.

Such as, connect example, in step s 4, it is provided that equipment 1 will in step s3, it is provided that what equipment 1 acquired presents Information such as " a large amount of wholesale purification air plant Folium Sansevieriae Trifasclataes, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe etc. China agriculture gardening ", " green plant tiger tail Orchid, Epipremnum aureum (Linde et Andre) (Bunting.) etc. _ China is green plants flowers net " it is supplied to user A with the form recommending card as shown in Figure 2, browse for it.

Preferably, the method also includes step S5 (not shown).Specifically, in step s 5, it is provided that equipment 1 is according to candidate The answer results information of search sequence and correspondence thereof, sets up or updates described answer database.

Specifically, in step s 5, it is provided that equipment 1 first passes through what the third party device such as search engine, browser provided Obtaining the application programming interfaces (API) of search daily record, obtain multiple search daily record, as within certain period, what user submitted to searches Which key to the issue word rope includes, user have accessed the Search Results etc. which returns；Then, in step s 5, it is provided that set Standby 1 carries out semantic analysis process to these search daily records, obtains one or more candidate query sequence；Then, in step s 5, Offer equipment 1 obtains the answer results information corresponding to each candidate query sequence as manually drafted each candidate query sequence institute Corresponding answer results information, or, from third-party application, obtain the answer results information corresponding to candidate query sequence；Connect , in step s 5, it is provided that equipment 1, according to the answer results information of candidate query sequence and correspondence thereof, sets up described answer number According to storehouse, as by the answer results information composition sequence-answer pair of candidate query sequence and correspondence thereof, to set up described answer data Storehouse, and update this answer database by certain way, as updated according to modes such as predetermined period, timing renewal, renewals immediately.

Such as, in step s 5, it is provided that equipment 1 first passes through obtaining of the third party device such as search engine, browser offer Taking the application programming interfaces (API) of search daily record, get multiple search daily record, as within certain period, what user submitted to searches The key to the issue word that rope includes such as " balcony kind what flower ", " the most effectively removing formaldehyde ", " remove the green of formaldehyde to plant？" etc., with And the return Search Results that user accesses；Then, in step s 5, it is provided that included by the search that user is submitted to by equipment 1 Key to the issue word is as candidate query sequence, and candidate query sequence is merged process, as belonged to synonym closely justice sequence Bunch candidate query sequence merge into a candidate query sequence, then in specific embodiment, can be at random from synonym closely justice sequence cluster In choose a candidate query sequence to represent this synonym closely justice sequence cluster in all candidate query sequences, as problem close Keyword " is the most effectively removed formaldehyde ", " is removed the green of formaldehyde to plant？", it belongs to synonym closely justice sequence cluster, can the two be inquired about Sequence merges into one, as random selection " removes the green of formaldehyde to plant？" represent the two key to the issue word；Then, in step In S5, it is provided that equipment 1 obtains the answer results information corresponding to candidate query sequence after merging, as key to the issue word " remove the green of formaldehyde to plant？", can such as sell the green website planted from the third party website answering this problem, knowledge question website etc. is come Obtain corresponding answer；Then, in step s 5, it is provided that candidate query sequence " is removed the green of formaldehyde to plant by equipment 1？" corresponding Answer " bracketplant, Aloe, Folium Sansevieriae Trifasclatae, the white palm, Chrysaliclocarpus lutescens H. Wendl. " partner with question and answer mode, obtain described answer database.

It is constant work between each step of the method.Specifically, in step sl, it is provided that equipment 1 is persistently examined Whether the target query sequence surveying user meets preset trigger condition；If meeting described preset trigger condition, in step s 2, carry Continue according to described target query sequence for equipment 1, answer database carries out matching inquiry, look into described target to obtain Asking the target answer results information that sequence is corresponding, wherein, it is corresponding that described answer database comprises predetermined queries sequence Mapping relations between answer results information；In step s3, it is provided that equipment 1 persistently obtains and described target answer results information Corresponding presents information；In step s 4, it is provided that the described information that presents persistently is supplied to described user by equipment 1.Here, this Skilled person should be appreciated that described " continuing " to refer between each step of the method the most constantly to carry out predetermined trigger bar The detection of part, target answer results information acquisition, present acquisition of information and offer, until offer equipment 1 stops in a long time Only whether the target query sequence of detection user meets preset trigger condition.

In a preferred embodiment (with reference to Fig. 3), wherein, step S3 includes step S31 (not shown) and step S32 (not shown).Specifically, in step S31, it is provided that equipment 1 carries out extraction process, to obtain to described target answer results information Obtain the Answer extracting word corresponding to described target answer results information；In step s 32, it is provided that equipment 1 obtains and described answer What extraction word was corresponding presents information, to present information as corresponding with described target answer results information.

Specifically, in step S31, it is provided that equipment 1 carries out extraction process to described target answer results information, to obtain Answer extracting word corresponding to described target answer results information.Here, described extraction process includes but not limited to as removed void Word, extracting keywords are (as carried based on TF-IDF (term frequency inverse document frequency) algorithm Take key word) etc..

Such as, for target query sequence " balcony be suitable for kind what flower ", it is assumed that in step s 2, it is provided that equipment 1 with In answer database shown in upper table 1, matching inquiry obtains the target corresponding to target query sequence " balcony is suitable for kind of what flower " Answer results information is " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe ", then in step S31, it is provided that equipment 1 is to this target After answer results information carries out keyword extraction process, the key word obtaining its correspondence is " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Chang Chun Rattan, Aloe ", and as the Answer extracting word corresponding to this target answer results information.

In step s 32, it is provided that equipment 1 obtains and corresponding with described Answer extracting word presents information, using as with institute State target answer results information corresponding present information.Here, in step s 32, it is provided that equipment 1 obtain described in present information Mode with aforementioned in step s3, it is provided that equipment 1 obtain described in present the mode of information identical or essentially identical, for the simple and clear phase Between, therefore do not repeating at this, and be incorporated herein by reference.

Preferably, if described Answer extracting word is multiple, the method also includes step S6 (not shown).Specifically, in step In rapid S6, it is provided that equipment 1, according to search characteristics information, carries out Screening Treatment to multiple described Answer extracting words, to obtain preferably Answer extracting word, wherein, in step s 32, it is provided that what equipment 1 acquisition was corresponding with described preferred Answer extracting word presents letter Breath, to present information as corresponding with described target answer results information.

Specifically, if described Answer extracting word is multiple, in step s 6, it is provided that equipment 1 is according to search characteristics information, right Multiple described Answer extracting words carry out Screening Treatment, to obtain preferred Answer extracting word.Here, described search characteristics information refers to The index of search characteristics of reaction key word, its include but not limited to as searching times, the number of clicks of corresponding Search Results, this Ratio etc. between the two.Those skilled in the art will be understood that above-mentioned search characteristics information is only for example, other existing or The search characteristics information being likely to occur from now on is such as applicable to the present invention, within also should being included in scope, and This is incorporated herein with way of reference.

Such as, connect example, in step S31, it is provided that target answer results information that equipment 1 obtains is " Folium Sansevieriae Trifasclatae, green Trailing plants, bracketplant, Caulis Hederae Sinensis, Aloe " corresponding to Answer extracting word, it is assumed that Answer extracting word " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Chang Chun Rattan, Aloe " corresponding to searching times and the number of clicks of corresponding Search Results between ratio be respectively 0.2,0.5,0.8, 0.2,0.6, the most in step s 6, it is provided that equipment 1 can will extract word " bracketplant " as preferred Answer extracting word.

Then, in step s 32, it is provided that equipment 1 obtains and corresponding with described preferred Answer extracting word presents information, with Information is presented as corresponding with described target answer results information.Here, in step s 32, it is provided that equipment 1 obtains and institute State the corresponding mode presenting information of preferred Answer extracting word with aforementioned in step s 32, it is provided that equipment 1 obtain answer with described The mode presenting information that case extracts word corresponding is identical or essentially identical, during simple and clear, therefore is not repeating at this, and to draw Mode be incorporated herein.

Preferably, if described Answer extracting word correspondence is multiple presents user, the method also includes step S7 (not shown).Tool Body ground, in the step s 7, it is provided that equipment 1 determines and preferably presents user, wherein, in step corresponding to described Answer extracting word In S32, it is provided that equipment 1 using described preferably present user corresponding to described Answer extracting word present information as with described mesh What mark answer results information was corresponding presents information.

Specifically, if described Answer extracting word correspondence is multiple presents user, in the step s 7, it is provided that equipment 1 determines described Preferably present user corresponding to Answer extracting word, as according to presenting configuration information, screen presenting user described in multiple Process, user determines described preferably present user to present described in multiple.Present configuration information described in here, to refer to present User setup present, about it, the information how information presents, it includes but not limited to as presented the period, presenting resource distribution Deng.

Such as, in step S31, it is provided that target answer results information that equipment 1 obtains " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), is hung Orchid, Caulis Hederae Sinensis, Aloe " corresponding to Answer extracting word, it is assumed that such answer is all carried by multiple users of presenting such as user U1 to U3 Take word and be set to present key word, but correspondence to present the period different, the most in the step s 7, it is provided that equipment 1 can will present the period User is presented as institute with user inputs that the time that target query sequence " balcony be suitable for kind what spend " carries out inquiring about matches State and preferably present user, it is assumed that the time that user A input target query sequence " balcony is suitable for that what is planted and spends " carries out inquiring about is 15: 00, present user U1 to U3 setting presents period 9:00～12:00,15:00～18:00,19:00～21:00 respectively, then exist In step S7, it is provided that equipment 1 determines that presenting user U2 is preferably to present user.

Then, in step s 32, it is provided that equipment 1 by described preferably present user corresponding to described Answer extracting word Present information and present information as corresponding with described target answer results information.

Such as, connect example, in step s 32, it is provided that it is " Folium Sansevieriae Trifasclatae, green corresponding to key word that equipment 1 will present user U2 Trailing plants, bracketplant, Caulis Hederae Sinensis, Aloe " present information as with target answer results information " Folium Sansevieriae Trifasclatae, Epipremnum aureum (Linde et Andre) (Bunting.), bracketplant, Caulis Hederae Sinensis, Aloe " corresponding present information.

It should be noted that the present invention can be carried out at software and/or software in the assembly of hardware, such as, can adopt Realize with special IC (ASIC), general purpose computer or any other similar hardware device.An embodiment In, the software program of the present invention can perform to realize steps described above or function by processor.Similarly, the present invention Software program (including the data structure being correlated with) can be stored in computer readable recording medium storing program for performing, such as, and RAM memory, Magnetically or optically driver or floppy disc and similar devices.It addition, some steps of the present invention or function can employ hardware to realize, example As, perform the circuit of each step or function as coordinating with processor.

It addition, the part of the present invention can be applied to computer program, such as computer program instructions, when its quilt When computer performs, by the operation of this computer, can call or provide the method according to the invention and/or technical scheme. And call the programmed instruction of the method for the present invention, it is possibly stored in fixing or movably in record medium, and/or passes through Data stream in broadcast or other signal bearing medias and be transmitted, and/or be stored in and run according to described programmed instruction In the working storage of computer equipment.Here, include a device according to one embodiment of present invention, this device includes using In the memorizer of storage computer program instructions with for performing the processor of programmed instruction, wherein, when this computer program refers to When order is performed by this processor, trigger this plant running method based on aforementioned multiple embodiments according to the present invention and/or skill Art scheme.

It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie In the case of the spirit or essential attributes of the present invention, it is possible to realize the present invention in other specific forms.Therefore, no matter From the point of view of which point, all should regard embodiment as exemplary, and be nonrestrictive, the scope of the present invention is by appended power Profit requires rather than described above limits, it is intended that all by fall in the implication of equivalency and scope of claim Change is included in the present invention.Should not be considered as limiting involved claim by any reference in claim.This Outward, it is clear that " including ", a word was not excluded for other unit or step, and odd number is not excluded for plural number.In device claim, statement is multiple Unit or device can also be realized by software or hardware by a unit or device.The first, the second word such as grade is used for table Show title, and be not offered as any specific order.

Claims

1., for providing the method presenting information, wherein, the method includes:

If meeting described preset trigger condition, according to described target query sequence, answer database carries out matching inquiry, with Obtaining the target answer results information corresponding with described target query sequence, wherein, described answer database comprises predetermined looking into Ask the mapping relations between the answer results information that sequence is corresponding；

The described information that presents is supplied to described user.

Method the most according to claim 1, wherein, described preset trigger condition includes following at least any one:

Method the most according to claim 1 and 2, wherein, according to described target query sequence, is carried out in answer database Matching inquiry, includes with the acquisition target answer results information corresponding with described target query sequence:

According to described target query sequence, answer database carries out matching inquiry, by described answer database with described Target query sequence belong to the answer results information corresponding to search sequence of nearly justice sequence cluster as with described target query sequence Arrange corresponding target answer results information.

The most according to the method in any one of claims 1 to 3, wherein, the method also includes:

Answer results information according to candidate query sequence and correspondence thereof, sets up or updates described answer database.

Method the most according to any one of claim 1 to 4, wherein, obtains relative with described target answer results information The information that presents answered includes:

Described target answer results information is carried out extraction process, to obtain the answer corresponding to described target answer results information Extract word；

Obtain and corresponding with described Answer extracting word present information, using as corresponding with described target answer results information Present information.

Method the most according to claim 5, wherein, if described Answer extracting word is multiple, the method also includes:

According to search characteristics information, multiple described Answer extracting words are carried out Screening Treatment, to obtain preferred Answer extracting word；

Wherein, obtain and corresponding with described Answer extracting word present information, using as with described target answer results information phase The corresponding information that presents includes:

Obtain and corresponding with described preferred Answer extracting word present information, using as relative with described target answer results information That answers presents information.

Method the most according to claim 5, wherein, if described Answer extracting word correspondence is multiple presents user, the method is also Including:

Determine and preferably present user corresponding to described Answer extracting word；

Using described preferably present user corresponding to described Answer extracting word present information as with described target answer results What information was corresponding presents information.

Method the most according to claim 7, wherein it is determined that the user that preferably presents corresponding to described Answer extracting word wraps Include:

According to presenting configuration information, carry out Screening Treatment to presenting user described in multiple, to present described in multiple in user really Fixed the most described preferably present user.

9., for providing the offer equipment presenting information, wherein, this offer equipment includes:

If for meeting described preset trigger condition, according to described target query sequence, answer database carries out coupling and looks into Ask, to obtain the device of the target answer results information corresponding with described target query sequence, wherein, described answer database Comprise the mapping relations between the answer results information that predetermined queries sequence is corresponding；

Offer equipment the most according to claim 9, wherein, described preset trigger condition includes following at least any one:

11. according to the offer equipment described in claim 9 or 10, wherein, according to described target query sequence, at answer database In carry out matching inquiry, be used for obtaining the device of the target answer results information corresponding with described target query sequence:

12. according to the offer equipment according to any one of claim 9 to 11, and wherein, this offer equipment also includes:

For the answer results information according to candidate query sequence and correspondence thereof, set up or update the dress of described answer database Put.

13. according to the offer equipment according to any one of claim 9 to 12, wherein, obtains and believes with described target answer results The device of information that what manner of breathing was corresponding present includes:

For described target answer results information is carried out extraction process, to obtain corresponding to described target answer results information The unit of Answer extracting word；

Corresponding with described Answer extracting word information is presented, using as relative with described target answer results information for obtaining The unit presenting information answered.

14. offer equipment according to claim 13, wherein, if described Answer extracting word is multiple, this offer equipment is also Including:

For according to search characteristics information, multiple described Answer extracting words being carried out Screening Treatment, to obtain preferred Answer extracting The device of word；

Wherein, obtain and corresponding with described Answer extracting word present information, using as with described target answer results information phase The corresponding unit presenting information for:

15. offer equipment according to claim 13, wherein, if described Answer extracting word correspondence is multiple presents user, should Offer equipment also includes:

For determining the device preferably presenting user corresponding to described Answer extracting word；

Wherein, obtain and corresponding with described Answer extracting word present information, using as with described target answer results information phase The corresponding device presenting information for:

16. offer equipment according to claim 15, wherein it is determined that preferably present use corresponding to described Answer extracting word The device at family is used for: