CN106296283B - Advertisement playing method and system based on mobile application - Google Patents
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Abstract
The invention discloses an advertisement playing method and system based on mobile application, wherein the method comprises the following steps: providing an SDK component for the accessed mobile application according to the reserved API; acquiring equipment parameters of the mobile equipment, and setting advertisement space parameters according to the equipment parameters, wherein the advertisement space parameters comprise advertisement playing modes, playing directions or click interaction types; and pushing first advertisement data to the mobile equipment by the server according to the advertisement position parameters, monitoring an operation instruction of a mobile equipment user on the first advertisement data, judging whether the operation instruction is an advertisement request, and if so, pushing second advertisement data corresponding to the first advertisement data to the mobile equipment. The invention supports the rich media advertisement of the complex animation class, controls the appearance opportunity and the form of the first advertisement and the second advertisement according to the advertisement position attribute, the user and equipment attribute and the user operation behavior, and achieves the purpose of reducing the invasiveness of the advertisement to the user; meanwhile, the purpose of self-defining advertisement setting by the user is achieved according to the preset material library.
Description
Technical Field
The invention belongs to the technical field of mobile advertisements, and particularly relates to an advertisement playing method and system based on mobile application.
Background
With the development of the internet, along with the progress of technology and the maturity of the consumer market, the development of advertisements is from the traditional picture and static page to the media form with the combination of multimedia such as sound, image, text and the like, namely, rich media advertisements are made. However, the rich media advertisement has the following disadvantages: because more dynamic elements are adopted to express contents, the attention of a user can be easily separated after the user stays on a screen for a long time, the invasion to the user is large, the user experience is poor, and the advertising pertinence is weak; because different rich media advertisements need to be realized through different codes, development and joint debugging cost is high; the placement of rich media advertisements is not controllable.
The existing advertisement playing in application software or program usually means that a developer embeds a software development Kit (SDK, which is generally a collection of development tools used by software engineers to establish application software for a specific software package, software framework, hardware platform, operating system, etc.) into an APP of the application software, and when the APP is successfully registered on a network, the APP becomes a media of an advertisement network, and the income of the advertisement is distributed between the advertisement network and the application developer. At present, rich media advertisement integration is mainly the integration of rich media advertisements in a video class and a dynamic page class. However, because the problem of synchronization of updating of animation libraries of mobile applications and advertisement platforms, the problem of control of animation effects and advertisement behaviors all require a lot of development and joint debugging costs, the existing rich media advertisements cannot solve complex animation-like advertisements.
Disclosure of Invention
In order to solve the technical defects that the advertisement on the existing mobile application does not support the advertisement of the complex animation class, has high invasiveness to the user and can not be set by self definition, the invention provides the purpose of providing the SDK component for the mobile application to realize the rich media advertisement supporting the complex animation class; the aim of reducing the invasiveness of the advertisement to the user is achieved by setting the playing parameters to control the playing position of the advertisement; meanwhile, the purpose of self-defining advertisement setting by the user is achieved according to the preset material library.
The existing rich media advertisement delivery method mainly comprises the steps of constructing an SDK module based on an API unified interface, packaging the SDK module into an API which can be directly integrated into target mobile internet application, ensuring the adaptability, accuracy and robustness of the SDK, and being suitable for rapid and effective deployment of the mobile internet application. In this way, however, it is possible to,
the SDK module based on the API unified interface is constructed, and then the SDK module is packaged into the API which can be directly integrated into the target mobile internet application, so that the adaptability, the accuracy and the robustness of the SDK are ensured, and the method is suitable for the rapid and effective deployment of the mobile internet application.
The invention also provides a method for quickly constructing a mobile internet application module based on the SDK, which is suitable for the system, and the method is characterized in that the SDK is firstly subjected to interface unification to construct an SDK module with an API unified interface, and then the API of the SDK module is directly integrated into the target mobile internet application, so that the complexity of writing codes for a plurality of SDKs with different versions is avoided, the workload of mobile internet development is reduced, and the development efficiency is greatly increased.
The invention provides an advertisement playing method based on mobile application, which comprises the following steps:
providing an SDK component for the accessed mobile application according to the reserved API;
acquiring equipment parameters of mobile equipment, and setting advertisement position parameters according to the equipment parameters, wherein the advertisement position parameters comprise advertisement playing modes, playing directions or click interaction types;
and pushing first advertisement data to the mobile equipment by the server according to the advertisement position parameters, monitoring an operation instruction of a mobile equipment user on the first advertisement data, judging whether the operation instruction is an advertisement request, and if so, pushing second advertisement data corresponding to the first advertisement data to the mobile equipment.
Further, the server is configured to push first advertisement data to a mobile device according to the playing position, monitor an operation instruction of the mobile device user on the first advertisement data, determine whether the operation instruction is an advertisement request, and if so, push second advertisement data corresponding to the first advertisement data to the mobile device
Judging whether an operation instruction of the mobile equipment user on the first advertisement data is monitored within a preset time T;
and if the operation instruction of the mobile equipment user on the first advertisement data is not monitored within the preset time T, deleting the first advertisement data.
Further, the server is used for pushing first advertisement data to the mobile equipment according to the playing position, monitoring an operation instruction of the mobile equipment user on the first advertisement data, judging whether the operation instruction is an advertisement request or not, and if so, pushing second advertisement data corresponding to the first advertisement data to the mobile equipment comprises
Providing a preset advertisement material library for a main panel of a mobile equipment user, and acquiring an advertisement to be pushed by the mobile equipment user according to the material configuration item, wherein the advertisement material library comprises at least one material configuration item;
and/or the presence of a gas in the gas,
and receiving the advertisement to be pushed uploaded by the mobile device user.
Further, the server is used for pushing first advertisement data to the mobile equipment according to the playing position, monitoring an operation instruction of the mobile equipment user on the first advertisement data, judging whether the operation instruction is an advertisement request or not, and if so, pushing second advertisement data corresponding to the first advertisement data to the mobile equipment comprises
Acquiring an animation player of the mobile equipment, and judging whether the animation player supports playing the first advertisement data;
and if the animation player does not support playing the first advertisement data, sending the animation player supporting playing of the first advertisement data to the mobile equipment.
Further, the step of pushing first advertisement data to the mobile device by the server according to the playing position, monitoring an operation instruction of the mobile device user on the first advertisement data, judging whether the operation instruction is an advertisement request, and if so, pushing second advertisement data corresponding to the first advertisement data to the mobile device further comprises the step of pushing the second advertisement data corresponding to the first advertisement data to the mobile device by the server according to the playing position
Acquiring user information of the mobile equipment, wherein the user information comprises registration information, access records or types of mobile applications;
inquiring a preset interest database according to the registration information to obtain an interest point of the mobile equipment user, and pushing a corresponding advertisement to be pushed to the mobile equipment according to the interest point, wherein the interest database comprises an incidence relation between the interest point and the advertisement to be pushed;
judging the advertisement parameters of the acquired corresponding first advertisement data to be pushed, and judging whether the advertisement parameters are consistent with the advertisement space parameters of the mobile equipment or not, wherein the advertisement parameters comprise advertisement playing modes, playing directions or click interaction types;
and if the advertisement parameters are consistent with the advertisement space parameters of the mobile equipment, first advertisement data to be pushed corresponding to the interest points are pushed to the mobile equipment.
The invention also provides an advertisement playing system based on the mobile application, which comprises
The SDK integration module is used for providing an SDK component for the accessed mobile application according to the reserved API;
the advertisement space setting module is used for acquiring equipment parameters of the mobile equipment and setting advertisement space parameters according to the equipment parameters, wherein the advertisement space parameters comprise advertisement playing modes, playing directions or click interaction types;
and the advertisement pushing module is used for pushing first advertisement data to the mobile equipment by the server according to the advertisement position parameters, monitoring an operation instruction of the mobile equipment user on the first advertisement data, judging whether the operation instruction is an advertisement request or not, and pushing second advertisement data corresponding to the first advertisement data to the mobile equipment if the operation instruction is the advertisement request.
Further, the pushing module comprises
The first judgment submodule is used for judging whether an operation instruction of the mobile equipment user on the first advertisement data is monitored within a preset time T;
and the deleting submodule is used for deleting the first advertisement data if the operation instruction of the mobile equipment user on the first advertisement data is not monitored within the preset time T.
Further, the advertisement push module comprises
The user-defined submodule is used for providing a preset advertisement material library for a main panel of a mobile equipment user and acquiring an advertisement to be pushed by the mobile equipment user according to the material configuration item, wherein the advertisement material library comprises at least one material configuration item;
and/or the presence of a gas in the gas,
and the receiving submodule is used for receiving the advertisements to be pushed uploaded by the mobile equipment user.
Further, the advertisement push module comprises
The second judgment submodule is used for acquiring an animation player of the mobile equipment and judging whether the animation player supports playing the first advertisement data;
and the first pushing submodule is used for sending the animation player supporting the playing of the first advertisement data to the mobile equipment if the animation player does not support the playing of the first advertisement data.
Further, the pushing submodule further comprises
The user information submodule is used for acquiring user information of the mobile equipment, and the user information comprises registration information, access records or types of mobile applications;
the interest obtaining sub-module is used for obtaining an interest point of the mobile equipment user according to the user information by querying a preset interest database, and obtaining first advertisement data to be pushed corresponding to the interest point according to the interest point, wherein the interest database comprises an incidence relation between the interest point and the first advertisement data to be pushed;
the judging submodule is used for judging the acquired advertisement parameters of the corresponding first advertisement data to be pushed and judging whether the advertisement parameters are consistent with the advertisement position parameters of the mobile equipment or not, wherein the advertisement parameters comprise advertisement playing modes, playing directions or click interaction types;
and the second pushing sub-module is used for pushing the first advertisement data to be pushed corresponding to the interest point to the mobile equipment if the advertisement parameters are consistent with the advertisement space parameters of the mobile equipment.
In summary, the invention achieves the goal of supporting rich media advertisements for complex animations by providing SDK components to mobile applications; the occurrence time and the form of the first advertisement and the second advertisement are controlled according to the attributes of the advertisement positions, the attributes of the users and the equipment and the operation behaviors of the users, so that the purpose of reducing the invasiveness of the advertisements to the users is achieved; meanwhile, the purpose of self-defining advertisement setting by the user is achieved according to the preset material library.
Drawings
FIG. 1 is a flowchart illustrating an embodiment of an advertisement playing method based on mobile application according to the present invention;
fig. 2 is a schematic flowchart of an embodiment of S103 in the advertisement playing method based on mobile application according to the present invention;
fig. 3 is a schematic flowchart of another embodiment of S103 in the advertisement playing method based on mobile application according to the present invention;
FIG. 4 is a block diagram illustrating an embodiment of a mobile application-based advertisement broadcasting system according to the present invention;
fig. 5 is a block diagram illustrating an advertisement playing system based on mobile application according to another embodiment of the present invention.
Detailed Description
The present invention will be described in further detail below with reference to specific embodiments and with reference to the attached drawings.
The current mobile application advertisement has great invasiveness to users, and the played advertisement can not be configured by self definition, which influences the publishing and popularization of the rich media advertisement. In order to solve the above problems, the present invention provides an advertisement playing method based on mobile application.
As shown in fig. 1, the method comprises the following steps:
and S101, providing an SDK component for the accessed mobile application according to the reserved API.
The invention realizes the purposes of reducing the workload of mobile application development and using different system mobile applications through different SDK components by providing the SDK components through the existing mobile applications.
Further, the providing of the SDK component to the accessed mobile application according to the reserved API interface may optionally be performed according to the following steps:
acquiring application parameters of the mobile application according to the API;
and judging the mobile operation system according to the application parameters, and providing a corresponding SDK component for the mobile application according to the operation system.
Different reserved API interfaces of the operating system running the mobile application are different, and codes required for supporting rich media related advertisements are different, so that the reserved API interfaces correspond to the operating system running the mobile application in specific implementation. If the operating system of the running mobile application is Android, the reserved API corresponds to an Android system; and when the running mobile application is the IOS system, the provided SDK component is the mobile application supporting the IOS system so as to achieve the purposes of reducing the workload of mobile application development and supporting complex animation advertisements.
S102, obtaining equipment parameters of the mobile equipment, and setting advertisement space parameters according to the equipment parameters, wherein the advertisement space parameters comprise advertisement playing modes, playing directions or click interaction types.
In order to solve the problem that the attention of a user is easy to separate when the advertisement stays on a screen for a long time in the traditional mobile application, and the invasiveness to the user is high, the advertisement space is set, and the playing position (namely the advertisement space) of the advertisement is created by using a createscene Ad function optionally during specific implementation so as to avoid blocking key content, thereby reducing the invasiveness of the advertisement to the user. The advertisement space parameters include advertisement playing modes (playing time, playing interval and the like), playing directions (such as playing directions from left to right, from right to left, from top to bottom, from bottom to top and the like), click interaction types (modes of clicking to load the advertisement landing page, double-clicking to load the advertisement landing page and the like) and the like.
S103, first advertisement data are pushed to the mobile equipment according to the advertisement space parameters, operation instructions of the mobile equipment user on the first advertisement data are monitored, whether the operation instructions are advertisement requests is judged, and if yes, second advertisement data corresponding to the first advertisement data are pushed to the mobile equipment.
The first advertisement data is played at the playing position, when a user operates the first advertisement data (such as clicking an advertisement, closing a window and the like), whether an instruction corresponding to the operation is an advertisement request is judged, if yes, second advertisement data is pushed to the mobile device, and the second advertisement data is an advertisement landing page. That is, the mobile device user triggers an advertisement request by clicking the first advertisement data, the advertisement is optionally sent to the server through an HTTP protocol, so as to obtain a URL corresponding to the advertisement request, and the mobile device accesses the second advertisement data (such as an advertisement landing page) according to the URL, so as to achieve the purpose of pushing the advertisement to the user.
Further, S103 includes
Judging whether an operation instruction of the mobile equipment user on the first advertisement data is monitored within a preset time T; and if the operation instruction of the mobile equipment user on the first advertisement data is not monitored within the preset time T, deleting the first advertisement data. In a specific implementation, the first advertisement data is optionally related to a clos SeoneAd function.
In specific implementation, the preset time T may be optionally set.
Further, S103 optionally includes the following steps:
providing a preset advertisement material library for a main panel of a mobile equipment user, and acquiring an advertisement to be pushed by the mobile equipment user according to the material configuration item, wherein the advertisement material library comprises at least one material configuration item;
and/or the presence of a gas in the gas,
and receiving the advertisement to be pushed uploaded by the mobile device user.
In order to solve the problem, the invention provides a material configuration item for a user through a preset advertisement material library so that the user can set the advertisement, thereby completing the advertisement to be promoted, wherein the advertisement to be promoted can be selected as first advertisement data and also can be selected as second advertisement data. In specific implementation, the advertisement material library is optionally downloaded to the server through the STSceneAd function. In specific implementation, the invention can select and set a special advertisement material server, provides an advertisement material library for the user through the advertisement material server, and obtains the advertisement set by the mobile equipment user according to the material configuration item by using the advertisement material server. In a specific implementation, the material configuration items optionally include text colors, texts, pictures and the like.
Further, S103 as shown in fig. 2 optionally includes
S201, acquiring an animation player of the mobile device, and judging whether the animation player supports playing the first advertisement data;
s202, if the animation player does not support playing the first advertisement data, the animation player supporting playing of the first advertisement data is sent to the mobile equipment.
When the operation system is an IOS system, optionally downloading a JS file of an animation player from a server through an STSccriptLoader (the JS file of the animation player can be selected as an encrypted file during the specific implementation) and dynamically rewriting the predefined implementation of the STSceneAdPlayer through a JS2Native, creating an animation interface and executing animation playing logic in a plug-in STSceneAdPlayer class, and finally showing the animation on a user screen in a ViewController class of a mobile application to finish the playing of the animation and the user interaction; and when the operating system is an Android system, independent updating of the animation playing component SceneAdPlayer can be realized by optionally utilizing a Dex remote loading technology, and incompatibility of new animation creatives due to untimely updating of the SDK by the mobile application is avoided. The animation effect of the advertisement is realized through the SceneAdPlayer and packaged in a general layout component View of Android. And the SDK adds a View component containing the animation into a main layout container FrameLayout of the application page to realize the presentation and position control of the animation advertisement space. And finally playing the animation on the user screen through the scene AdPlayer.
Further, as shown in fig. 3, the step S103 further includes the following steps:
s301, obtaining user information of the mobile equipment, wherein the user information comprises registration information, access records or types of mobile applications;
s302, inquiring a preset interest database according to the user information to obtain an interest point of the mobile equipment user, and obtaining first advertisement data to be pushed corresponding to the interest point according to the interest point, wherein the interest database comprises an incidence relation between the interest point and the first advertisement data to be pushed;
s303, judging the acquired advertisement parameters of the corresponding first advertisement data to be pushed, and judging whether the advertisement parameters are consistent with the advertisement position parameters of the mobile equipment, wherein the advertisement parameters comprise advertisement playing modes, playing directions or click interaction types;
s304, if the advertisement parameters are consistent with the advertisement space parameters of the mobile equipment, first advertisement data to be pushed corresponding to the interest points are pushed to the mobile equipment.
Compared with the traditional mobile application advertisement, the method and the device have the advantages that the incidence relation between the interest point of the user and the first advertisement data to be pushed is stored in the interest database, the interest point of the user is obtained according to the user information of the mobile device, and therefore the first advertisement data to be pushed for the user is obtained according to the interest point of the user. And then, according to the matching of the advertisement parameters of the first advertisement data to be pushed corresponding to the interest points of the users and the advertisement position parameters of the mobile equipment, judging whether the mobile equipment pays for playing, and through two comparison and judgment, pertinently providing the appropriate advertisements for the users, wherein when the advertisement efficiency is improved, the interest database can selectively utilize a mainstream hash technology to reduce the time complexity of query indexing, and can realize the response to the advertisement request within 20 ms.
It should be noted that, the first advertisement data pushed to the mobile device provided in this embodiment is first to filter the advertisement to be pushed through the interest point, and then to filter the advertisement for the second time according to the advertisement parameters, so as to provide the advertisement efficiency; in specific implementation, optionally, first screening is performed on advertisement parameters of an advertisement pushed to the mobile device, that is, the advertisement parameters of first advertisement data pushed to the mobile device are compared with advertisement space parameters of the mobile device, whether the advertisement parameters are consistent with the advertisement space parameters of the mobile device is judged, second screening is performed if the advertisement parameters are consistent with the advertisement space parameters, interest points of users are obtained according to user information through the second screening, and therefore the first advertisement data corresponding to the interest points of the users are obtained and then pushed to the mobile device for advertisement playing.
The invention also provides an advertisement playing system based on the mobile application. The system as shown in fig. 4 includes:
the SDK integration module 10 is used for providing an SDK component for the accessed mobile application according to the reserved API;
the advertisement space setting module 20 is configured to obtain device parameters of the mobile device, and set advertisement space parameters according to the device parameters, where the advertisement space parameters include an advertisement playing mode, a playing direction, or a click interaction type. In particular, the position of the advertisement space in the mobile application optionally comprises a top side, a left side and a right side.
And the advertisement pushing module 30 is configured to push first advertisement data to a mobile device according to the advertisement space parameter, monitor an operation instruction of the mobile device user on the first advertisement data, determine whether the operation instruction is an advertisement request, and if so, push second advertisement data corresponding to the first advertisement data to the mobile device.
In specific implementation, the first advertisement data optionally comprises a closing key, and the user closes the advertisement by clicking the closing key, so that the invasiveness of the advertisement to the user is reduced. Correspondingly, through setting the trigger condition of the first advertisement data, the user sends an advertisement request to the server when clicking or double clicking the first advertisement data.
Further, the SDK integrated module comprises
The parameter acquisition submodule is used for acquiring the application parameters of the mobile application according to the API;
and the SDK data submodule is used for judging the mobile operation system according to the application parameters and providing a corresponding SDK component for the mobile application according to the operation system.
Further, the advertisement push module comprises
The user-defined submodule is used for providing a preset advertisement material library for a main panel of a mobile equipment user and acquiring an advertisement to be pushed by the mobile equipment user according to the material configuration item, wherein the advertisement material library comprises at least one material configuration item;
and/or the presence of a gas in the gas,
and the receiving submodule is used for receiving the advertisements to be pushed uploaded by the mobile equipment user.
Further, the pushing module comprises
A first determining submodule 310, configured to determine whether an operation instruction of the mobile device user on the first advertisement data is monitored within a preset time T;
the deleting submodule 320 is configured to delete the first advertisement data if an operation instruction of the mobile device user on the first advertisement data is not monitored within a preset time T.
Further, the advertisement push module comprises
A second determining submodule 330, configured to obtain an animation player of the mobile device, and determine whether the animation player supports playing the first advertisement data;
a first pushing sub-module 340, configured to send, to the mobile device, an animation player that supports playing of the first advertisement data if the animation player does not support playing of the first advertisement data.
Further, the pushing submodule further comprises
The user information sub-module 350 is configured to obtain user information of the mobile device, where the user information includes registration information, access records, or types of mobile applications;
the interest obtaining sub-module 360 is configured to query a preset interest database according to the user information to obtain an interest point of the mobile device user, and obtain first advertisement data to be pushed corresponding to the interest point according to the interest point, where the interest database includes an association relationship between the interest point and the first advertisement data to be pushed;
the third determining sub-module 370 is configured to determine an advertisement parameter of the acquired corresponding first advertisement data to be pushed, and determine whether the advertisement parameter is consistent with an advertisement space parameter of the mobile device, where the advertisement parameter includes an advertisement playing mode, a playing direction, or a click interaction type;
and the second pushing sub-module 380, if the advertisement parameter is consistent with the advertisement space parameter of the mobile device, pushes the first advertisement data to be pushed corresponding to the interest point to the mobile device.
It should be noted that the mobile device described in the present invention includes a mobile phone, an ipad, a notebook, a PC, and the like.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (2)
1. An advertisement playing method based on mobile application is characterized by comprising the following steps:
providing different SDK components for the accessed mobile application according to the reserved different API interfaces, wherein the SDK components comprise: acquiring application parameters of the mobile application according to the API; judging an operation system of the mobile application according to the application parameters, and providing a corresponding SDK component for the mobile application according to the operation system;
acquiring equipment parameters of mobile equipment, and setting advertisement position parameters according to the equipment parameters, wherein the advertisement position parameters comprise advertisement playing modes, playing directions or click interaction types;
according to the advertisement position parameters, first advertisement data are pushed to mobile equipment by a server, operation instructions of mobile equipment users on the first advertisement data are monitored, whether the operation instructions are advertisement requests is judged, if yes, second advertisement data corresponding to the first advertisement data are pushed to the mobile equipment, and the method comprises the following steps:
providing a preset advertisement material library for a main panel of a mobile equipment user, and acquiring an advertisement to be pushed by the mobile equipment user according to the material configuration item, wherein the advertisement material library comprises at least one material configuration item; and/or the presence of a gas in the gas,
receiving an advertisement to be pushed uploaded by a mobile device user;
the server pushes first advertisement data to the mobile equipment according to the advertisement position parameters, monitors an operation instruction of the mobile equipment user on the first advertisement data, judges whether the operation instruction is an advertisement request, and if so, pushes second advertisement data corresponding to the first advertisement data to the mobile equipment
Judging whether an operation instruction of the mobile equipment user on the first advertisement data is monitored within a preset time T;
if the operation instruction of the mobile equipment user on the first advertisement data is not monitored within the preset time T, deleting the first advertisement data;
the server pushes first advertisement data to the mobile equipment according to the advertisement position parameters, monitors an operation instruction of the mobile equipment user on the first advertisement data, judges whether the operation instruction is an advertisement request, and if so, pushes second advertisement data corresponding to the first advertisement data to the mobile equipment
Acquiring an animation player of the mobile equipment, and judging whether the animation player supports playing the first advertisement data;
if the animation player does not support playing the first advertisement data, sending the animation player supporting playing of the first advertisement data to the mobile equipment;
the server pushes first advertisement data to the mobile equipment according to the advertisement position parameters, monitors an operation instruction of the mobile equipment user on the first advertisement data, judges whether the operation instruction is an advertisement request, and if so, pushes second advertisement data corresponding to the first advertisement data to the mobile equipment
Acquiring user information of the mobile equipment, wherein the user information comprises registration information, access records or types of mobile applications;
inquiring a preset interest database according to the user information to obtain an interest point of the mobile equipment user, and obtaining first advertisement data to be pushed corresponding to the interest point according to the interest point, wherein the interest database comprises an incidence relation between the interest point and the first advertisement data to be pushed;
judging the advertisement parameters of the acquired corresponding first advertisement data to be pushed, and judging whether the advertisement parameters are consistent with the advertisement space parameters of the mobile equipment or not, wherein the advertisement parameters comprise advertisement playing modes, playing directions or click interaction types;
and if the advertisement parameters are consistent with the advertisement space parameters of the mobile equipment, first advertisement data to be pushed corresponding to the interest points are pushed to the mobile equipment.
2. An advertisement playing system based on mobile application is characterized by comprising
The SDK integration module is used for providing different SDK components for the accessed mobile application according to the reserved different API interfaces, and comprises: acquiring application parameters of the mobile application according to the API; judging an operation system of the mobile application according to the application parameters, and providing a corresponding SDK component for the mobile application according to the operation system;
the advertisement space setting module is used for acquiring equipment parameters of the mobile equipment and setting advertisement space parameters according to the equipment parameters, wherein the advertisement space parameters comprise advertisement playing modes, playing directions or click interaction types;
the advertisement pushing module is used for pushing first advertisement data to the mobile equipment by the server according to the advertisement position parameters, monitoring an operation instruction of the mobile equipment user on the first advertisement data, judging whether the operation instruction is an advertisement request or not, and if so, pushing second advertisement data corresponding to the first advertisement data to the mobile equipment, and the advertisement pushing module comprises:
the user-defined submodule is used for providing a preset advertisement material library for a main panel of a mobile equipment user and acquiring an advertisement to be pushed by the mobile equipment user according to the material configuration item, wherein the advertisement material library comprises at least one material configuration item; and/or the presence of a gas in the gas,
the receiving submodule is used for receiving the advertisements to be pushed uploaded by the mobile equipment user;
the advertisement push module comprises
The first judgment submodule is used for judging whether an operation instruction of the mobile equipment user on the first advertisement data is monitored within a preset time T;
the deleting submodule is used for deleting the first advertisement data if the operation instruction of the mobile equipment user on the first advertisement data is not monitored within the preset time T;
the advertisement push module comprises
The second judgment submodule is used for acquiring an animation player of the mobile equipment and judging whether the animation player supports playing the first advertisement data;
a first pushing sub-module, configured to send an animation player supporting playing of the first advertisement data to the mobile device if the animation player does not support playing of the first advertisement data;
the advertisement pushing module further comprises
The user information submodule is used for acquiring user information of the mobile equipment, and the user information comprises registration information, access records or types of mobile applications;
the interest obtaining sub-module is used for obtaining an interest point of the mobile equipment user according to the user information by querying a preset interest database, and obtaining first advertisement data to be pushed corresponding to the interest point according to the interest point, wherein the interest database comprises an incidence relation between the interest point and the first advertisement data to be pushed;
the third judgment submodule is used for judging the acquired advertisement parameters of the corresponding first advertisement data to be pushed, and judging whether the advertisement parameters are consistent with the advertisement position parameters of the mobile equipment or not, wherein the advertisement parameters comprise advertisement playing modes, playing directions or click interaction types;
and the second pushing sub-module is used for pushing the first advertisement data to be pushed corresponding to the interest point to the mobile equipment if the advertisement parameters are consistent with the advertisement space parameters of the mobile equipment.
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| CN108684205B (en) | 2017-02-02 | 2021-10-15 | 谷歌有限责任公司 | Method and system for processing digital components |
| CN107656957B (en) * | 2017-05-11 | 2020-01-17 | 腾讯科技（北京）有限公司 | Promotion content pushing method, device and system and storage medium |
| CN112053197B (en) * | 2020-09-20 | 2022-03-29 | 湖南创研科技股份有限公司 | Advertisement playing method and system based on big data and advertisement service platform |
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