CN106254535A - A kind of information-pushing method and device - Google Patents
A kind of information-pushing method and device Download PDFInfo
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- CN106254535A CN106254535A CN201610843207.4A CN201610843207A CN106254535A CN 106254535 A CN106254535 A CN 106254535A CN 201610843207 A CN201610843207 A CN 201610843207A CN 106254535 A CN106254535 A CN 106254535A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/04—Payment circuits
- G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
- G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0236—Incentive or reward received by requiring registration or ID from user
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Abstract
Embodiments of the present invention provide a kind of information-pushing method and device.The method includes: in response to the access request of user, data content is pushed to user；The read request sent based on described data content in response to user, sends virtual gift to user.By sending virtual gift to the user reading data content, improve the reading interest of user's data content to pushing, enable a user to find more data content interested, improve the amount of reading of the data content of propelling movement simultaneously, promote the promotion effect of data content.Additionally, embodiments of the present invention provide a kind of information push-delivery apparatus.
Description
Technical field
Embodiments of the present invention relate to data-pushing technical field, more specifically, embodiments of the present invention relate to one
Plant information-pushing method and device.
Background technology
This part is it is intended that the embodiments of the present invention stated in claims provide background or context.Herein
Describe not because being included in this part just recognize it is prior art.
Along with informationalized development, user can obtain information by number of ways, such as: by newly in the terminal
Hear client to obtain Domestic News, obtain, by social software, the article etc. that good friend shares.
But, existing information pushing mode, is to be issued data content in news by news media or individual mostly
In client or social software, showing to other user in news client or social software, other user is according to certainly
Oneself interest selects data content to be read.
These data contents can be divided into two classes, a class to be the data contents that user is interested by the interest according to user,
Another kind of is the uninterested data content of user, and for the data content that user is interested, user can send read request and enter
Row is read, and even shares data content interested；And for uninterested data content, user does not read desire, no
Read request can be sent read, more will not share uninterested data content.Therefore, existing information pushing mode,
After data content pushes, user choose whether to read according to the interest of oneself, on the one hand, be unfavorable for the user discover that more
Data content interested, on the other hand, is unfavorable for the popularization of data content.
Therefore, need a kind of information-pushing method at present badly, to improve the reading interest of user's data content to promoting, from
And allow users to find more data content interested, improve the amount of reading of the data content of propelling movement simultaneously, promote number
Promotion effect according to content.
Summary of the invention
For existing information pushing mode, after data content pushes, user according to the interest selection of oneself it is
No reading, on the one hand, be unfavorable for the user discover that more data content interested, on the other hand, be unfavorable for pushing away of data content
Extensively.
To this end, be highly desirable to the information-pushing method of a kind of improvement, to improve the reading of user's data content to promoting
Interest, enables a user to find more data content interested, improves the amount of reading of the data content of propelling movement simultaneously,
Promote the promotion effect of data content.
In the present context, embodiments of the present invention expectation provides a kind of information-pushing method and device.
In the first aspect of embodiment of the present invention, it is provided that a kind of information-pushing method, including:
In response to the access request of user, data content is pushed to user；
The read request sent based on described data content in response to user, sends virtual gift to user.
In the second aspect of embodiment of the present invention, it is provided that a kind of information push-delivery apparatus, including:
Pushing module, for the access request in response to user, is pushed to user by data content；
Processing module, for the read request sent based on described data content in response to user, sends virtual to user
Gift.
In the third aspect of embodiment of the present invention, it is provided that a kind of information push-delivery apparatus, for example, it is possible to include storage
Device and processor, wherein, processor may be used for reading the program in memorizer, performs following process:
In response to the access request of user, data content is pushed to user；
The read request sent based on described data content in response to user, sends virtual gift to user.
In the fourth aspect of embodiment of the present invention, it is provided that a kind of program product, it includes program code, when described
When program product runs, described program code is used for performing procedure below:
In response to the access request of user, data content is pushed to user；
The read request sent based on described data content in response to user, sends virtual gift to user.
Information-pushing method according to embodiment of the present invention and device, in response to the access request of user, by data
Hold and be pushed to user, after data content is pushed to user, the reading sent based on described data content in response to user
Request, sends virtual gift to user, by sending virtual gift to the user reading data content, improves user to popularization
The reading interest of data content, enables a user to find more data content interested, improves the number of propelling movement simultaneously
According to the amount of reading of content, promote the promotion effect of data content.
Accompanying drawing explanation
By reading detailed description below, above-mentioned and other mesh of exemplary embodiment of the invention with reference to accompanying drawing
, feature and advantage will become prone to understand.In the accompanying drawings, if showing the present invention's by way of example, and not by way of limitation
Dry embodiment, wherein:
Fig. 1 schematically shows the application scenarios schematic diagram according to embodiment of the present invention；
Fig. 2 schematically shows the schematic flow sheet of a kind of information-pushing method according to embodiments of the present invention；
Fig. 3 schematically shows the structural representation of a kind of information push-delivery apparatus according to embodiments of the present invention.
In the accompanying drawings, identical or corresponding label represents identical or corresponding part.
Detailed description of the invention
Principle and the spirit of the present invention are described below with reference to some illustrative embodiments.Should be appreciated that and provide this
A little embodiments are only used to make those skilled in the art better understood when and then realize the present invention, and not with any
Mode limits the scope of the present invention.On the contrary, it is provided that these embodiments are to make the disclosure more thorough and complete, and energy
Enough the scope of the present disclosure is intactly conveyed to those skilled in the art.
One skilled in the art will appreciate that embodiments of the present invention can be implemented as a kind of system, device, equipment, method
Or computer program.Therefore, the disclosure can be to be implemented as following form, it may be assumed that hardware, completely software completely
(including firmware, resident software, microcode etc.), or the form that hardware and software combines.
According to the embodiment of the present invention, it is proposed that a kind of information-pushing method and device.
In this article, it is to be understood that any number of elements in accompanying drawing is used to example and unrestricted and any
Name is only used for distinguishing, and does not have any limitation.
Principle and spirit below with reference to some representative embodiments of the present invention, in detail the explaination present invention.
Summary of the invention
The inventors discovered that, existing information pushing mode, after data content pushes, by emerging according to oneself of user
Interest chooses whether to read, on the one hand, is unfavorable for the user discover that more data content interested, on the other hand, is unfavorable for data
The popularization of content.Prior art lacks the information-pushing method of a kind of improvement, allows the user to find more interested
Data content, improves the amount of reading of the data content of propelling movement simultaneously, promotes the promotion effect of data content.
To this end, the invention provides a kind of information-pushing method and device, information-pushing method may include that in response to
The access request at family, is pushed to user by data content；The read request sent based on data content in response to user, to user
Send virtual gift.
After the ultimate principle describing the present invention, introduce the various non-limiting embodiment party of the present invention in detail below
Formula.
Application scenarios overview
With reference first to Fig. 1, as it is shown in figure 1, the application scenarios signal of the information-pushing method provided for the embodiment of the present invention
Figure, including: user 10, user terminal 101 and server 102, wherein, user terminal 101 can be provided with various client,
Such as news client, QQ client, wechat client, microblogging client, videoconference client etc..User 10 is at user terminal 101
Middle access application client, such as: accessing news client, news client end response is in the access request of user, from clothes
Business device 102 obtains title or the thumbnail of data content, and by the title of data content or thumbnail news client
Showing user 10 in end, user 10 can title based on the data content shown in news client or thumbnail transmission
Read request, when news client receives the read request of user 10 title based on data content or thumbnail transmission,
Asking complete data content to server 102, request server 102 sends virtual gift to user 10 simultaneously.
Server 102 sends virtual gift to user 10, can be accomplished by, specifically:
Mode one, in news client to user 10 show can trigger link or the button that virtual gift is got, response
In user 10 to link or the clicking operation of button that virtual gift is got can be triggered, send virtual gift to user 10.
Mode two, in news client to user 10 show can trigger link or the button that virtual gift is got, response
In user 10 to triggering link or the clicking operation of button that virtual gift is got, prompting user 10 shares in read data
Hold, and after determining that user 10 shares read data content, send virtual gift to user 10.
Mode three, in news client to user 10 show can trigger link or the button that virtual gift is got, response
In user 10 to triggering link or the clicking operation of button that virtual gift is got, prompting user 10 shares in read data
Hold, and after determining that user shares read data content, according to the visit of other 10 sharing data contents of user to user
The amount of asking, sends virtual gift to user 10.
Mode four, in news client to user 10 show can trigger share read data content link or by
Button, in response to user 10 to triggering the clicking operation of link or the button sharing read data content, determines user 10 points
After enjoying read data content, send virtual gift to user 10.
Mode five, in news client to user 10 show can trigger share read data content link or by
Button, in response to user 10 to triggering the clicking operation of link or the button sharing read data content, determines user 10 points
After enjoying read data content, according to other users visit capacity to institute's sharing data content, send virtual gift to user 10
Product.
Certainly, aforesaid way one to mode five can perform in combination.
Wherein, virtual gift includes but not limited to: electronics red packet, electronic accumulation and electronic coupons.User terminal 101
Can be communicated by cellular mobile network or WLAN with server 102.User terminal 101 can be mobile phone, put down
Plate computers etc., server 102 can be any server apparatus that can provide data content.
Illustrative methods
Below in conjunction with the application scenarios of Fig. 1, it is described with reference to Figure 2 the information pushing according to exemplary embodiment of the invention
Method.It should be noted that above-mentioned application scenarios is for only for ease of and understand that spirit and principles of the present invention illustrate, the present invention
Embodiment the most unrestricted.On the contrary, embodiments of the present invention can apply to any scene being suitable for.
The schematic flow sheet of a kind of information-pushing method that Fig. 2 provides for the embodiment of the present invention, mainly include in response to
Family read request based on data content, sends the flow process of virtual gift to user, and executive agent can be application scenarios overview
In server 102 or user terminal 101 (more specifically, be the client application installed in user terminal 101, example
Such as news client application, or part is performed by server 102, and part is performed by user terminal 101), such as Fig. 2 institute
Show that a kind of information-pushing method that the embodiment of the present invention provides comprises the steps:
Step 201, in response to the access request of user, is pushed to user by data content.
In this step, in response to the access request of user, data content is pushed to certain in user, namely user terminal
One client (such as: news client), in response to the access request of user, obtains data content from server, and will get
Data content be pushed to user.Wherein, when client obtains data content from server, can obtain with preset rules
Take, such as: obtain the data content that amount of reading is bigger, the data content that the acquisition renewal time is up-to-date, obtain specific user and issue
Data content etc..
As more specific embodiment, when user opens news client in the user terminal, news client is from clothes
It is the Domestic News on the same day that business device obtains issuing time, and the Domestic News got is pushed to user.
Certainly, it should be noted that when data content is pushed to user, in order to save the data traffic of user terminal
Improve the loading velocity of data content simultaneously, when data content is pushed to user, can only by the title of data content or
Person's thumbnail is pushed to user, the read request sent then in response to user's title based on data content or thumbnail,
Corresponding data content transmission is shown to user terminal.
Step 202, the read request sent based on data content in response to user, send virtual gift to user.
In this step, after data content is pushed to user, the reading sent based on data content in response to user
Request, shows complete data content to user, sends virtual gift to user simultaneously, namely determining that user reads in data
Rong Shi, sends virtual gift to user.Certainly, when being embodied as, can when determining that user reads each data content, all to
User sends virtual gift, it is also possible to when determining that user reads specific data content, sends virtual gift to user.Wherein,
Virtual gift includes but not limited to: electronics red packet, electronic accumulation, electronic coupons.
When being embodied as, send virtual gift to user, directly the information of virtual gift can be stored by server
User is in the account of client, it is also possible to first shows to user and can trigger link or the button that virtual gift is got, is receiving
To user to when can trigger the clicking operation of link that virtual gift gets or button, the information of virtual gift is deposited server
Store up to user in the account of client, it is also possible to first show link or the button that can trigger sharing data content to user, and
Prompting user's sharing data content can get virtual gift, after determining user's sharing data content, by server by virtual
The information of gift stores user in the account of client.
The embodiment of the present invention, in response to the access request of user, is pushed to user by data content, is being pushed away by data content
After giving user, the read request sent based on data content in response to user, send virtual gift to user, by readding
The user reading data content sends virtual gift, improves the reading interest of user's data content to promoting, so that user
It can be found that more data contents interested, improve the amount of reading of the data content of propelling movement simultaneously, promote pushing away of data content
Wide effect.
The read request sent based on data content in response to user in the embodiment of the present invention, sends virtual gift to user
Product, can be realized by implementation below, specifically:
Embodiment one, to user show can trigger link or the button that virtual gift is got, in response to user to touching
Link that apprehensive plan gift is got or the clicking operation of button, send virtual gift to user.
Embodiment two, to user show can trigger link or the button that virtual gift is got, in response to user to touching
Link that apprehensive plan gift is got or the clicking operation of button, prompting user shares read data content, and is determining user
After sharing read data content, send virtual gift to user.
Embodiment three, to user show can trigger link or the button that virtual gift is got, in response to user to touching
Link that apprehensive plan gift is got or the clicking operation of button, prompting user shares read data content, and is determining user
After sharing read data content, according to the visit capacity of other user to user institute sharing data contents, send void to user
Intend gift.
Embodiment four, show to trigger to user and share link or the button of read data content, in response to user
To the clicking operation of link or the button sharing read data content can be triggered, determine user share read data content it
After, send virtual gift to user.
Embodiment five, show to trigger to user and share link or the button of read data content, in response to user
To the clicking operation of link or the button sharing read data content can be triggered, determine user share read data content it
After, according to other users visit capacity to institute's sharing data content, send virtual gift to user.
Certainly, it will be apparent to a skilled person that when being embodied as, individually can show to user and can trigger void
Intend the link got of gift or button, it is also possible to individually show to user can trigger share read data content link or by
Button, it is, of course, also possible to show to user and can trigger link or button that virtual gift gets and can trigger to share and read simultaneously
Read link or the button of data content.
As more specific embodiment, show to user simultaneously and can trigger button that virtual gift gets and can trigger
Share the button of read data content, it is assumed that the application program that user accesses in the user terminal is news client, news
Client pushes 5 news to user, and user reads wherein certain news item, at this news ending displaying have can trigger virtual
Button that gift is got and can trigger the button sharing read data content, if user is when reading this news, clicks on
The button that virtual gift is got can be triggered, then send virtual gift to user；If user clicks on to trigger shares read data
The button of content, then user can share read data content, such as: the data content read can be shared by user
To wechat, microblogging or be shared with good friend etc., after determining that user shares read data content, send virtual to user
Gift, or, after user shares read data content, according in other user to user institute sharing data
The visit capacity held, sends virtual gift to user.
It is of course also possible to only show to user and can trigger the button that virtual gift is got.In this case, user clicks on
The button that virtual gift is got can be triggered, then send virtual gift to user, additionally, prompting user shares in read data
Hold, and after determining that user shares read data content, send virtual gift to user, or, prompting user divides
Enjoy read data content, and after determining that user shares read data content, shared according to other user to users
The visit capacity of data content, sends virtual gift to user.
Preferably, after sending virtual gift to user, the embodiment of the present invention may also respond to the use that user sends
Get the inquiry request of virtual gift in inquiry, show the virtual gift information that user has got, wherein, virtual gift information
The time is got including the number of: virtual gift and virtual gift.
When being embodied as, receiving when having got the inquiry request of virtual gift for inquiry of user's transmission, permissible
According to the ID of user, from server, inquire about user get the record of virtual gift, and user is got virtual gift
Record display to user, the most preferably, it is also possible to the source-information that user gets virtual gift shows user, example
As: read A content, it is thus achieved that 0.20 yuan；Share A content, it is thus achieved that 0.20 yuan；The A content shared is accessed by 100 people, it is thus achieved that 1.00
Unit etc..
Preferably, the embodiment of the present invention includes identifying this data content push-type at the data content pushed to user
Feature tag, to facilitate user to obtain the type of each data content from feature tag, specifically, feature tag can be
During propelling data content, being added according to the type of data content, feature tag includes but not limited to: novel, joke, wide
Announcement, cooperative promotion etc..Certainly, in order to improve the resolution of user's data content to virtual gift can be got further, permissible
When pushing the data content that can get virtual gift, add the feature tag that special feature tag, such as color are different, word
The feature tag that body is different.
Preferably, data content, in order to improve the popularization precision of data content, is being pushed to use by the embodiment of the present invention
During family, it may be determined that the attribute information pushing user of data content, and according to the attribute information pushing user of data content,
Data content is pushed to meet the user of specified conditions.
When being embodied as, after the attribute information pushing user determining data content, according to the propelling movement of data content
The attribute information of user, and the reading habit of user or utilize the reading interest of big data technique analysis user, by data
Content is pushed to and pushes the same or analogous user of attribute information of user.Wherein, push the attribute information of user, can wrap
Include the user group that data content is suitable for, such as: be suitable for old user, be suitable for having deep love for the user etc. of motion, it is also possible to include number
The age bracket of crowd it is suitable for, such as: be suitable for the user of 20-40 age bracket according to content.
Example devices
After the method describing exemplary embodiment of the invention, it follows that it is exemplary to describe the present invention with reference to Fig. 3
The information push-delivery apparatus of embodiment.
One of structural representation of a kind of information push-delivery apparatus that Fig. 3 provides for the embodiment of the present invention, as it is shown on figure 3, can
To include such as lower module:
Pushing module 301, for the access request in response to user, is pushed to user by data content；
Processing module 302, for the read request sent based on data content in response to user, sends virtual gift to user
Product.
Preferably, the processing module 302 in information push-delivery apparatus, including:
Display unit 3021, can trigger, for showing to user, link or the button that virtual gift is got；
Issuing unit 3022, is used in response to user triggering link or the operation of button that virtual gift is got, to
User sends virtual gift.
Preferably, issuing unit 3022 is additionally operable to:
In response to user to link or the clicking operation of button that virtual gift is got can be triggered, send virtual gift to user
Product；And,
In response to user to triggering link or the clicking operation of button that virtual gift is got, point out user's sharing data
Content, and after determining user's sharing data content, send virtual gift to user；Or/and, in response to user to can
Trigger link or the clicking operation of button that virtual gift is got, point out user's sharing data content, and determining that user shares
After data content, according to other users visit capacity to institute's sharing data content, send virtual gift to user.
Preferably, display unit 3021 is additionally operable to: show link or the button that can trigger sharing data content to user；
Then issuing unit 3022 is additionally operable to: in response to the click of user's link or button to triggering sharing data content
Operation, after determining user's sharing data content, sends virtual gift to user；Or/and,
In response to the clicking operation of user's link or button to sharing data content can be triggered, determine user's sharing data
After content, according to other users visit capacity to institute's sharing data content, send virtual gift to user.
In some embodiments of the present embodiment, optionally, this information push-delivery apparatus also includes:
Enquiry module 303, for the inquiry request having got virtual gift for inquiry sent in response to user, shows
The virtual gift information that user has got, wherein, virtual gift information includes: the number of virtual gift and the neck of virtual gift
Take the time.
Preferably, pushing module 301 includes identifying this data content push-type to the data content that user pushes
Feature tag.
Preferably, the pushing module 301 in information push-delivery apparatus, including:
Information acquisition unit 3011, for determining the attribute information pushing user of data content；
Data-pushing unit 3012, for the attribute information pushing user according to data content, pushes data content
Give the user meeting specified conditions.
Although it should be noted that, be referred to some modules or the submodule of information push-delivery apparatus in above-detailed, but
Be this division be merely exemplary the most enforceable.It practice, according to the embodiment of the present invention, above-described two
Individual or the feature of more multimode and function can embody in a module.Otherwise, the feature of an above-described module
Can embody with Further Division for by multiple modules with function.
Although additionally, describe the operation of the inventive method in the accompanying drawings with particular order, but, this do not require that or
Hint must perform these operations according to this particular order, or having to carry out the most shown operation could realize desired
Result.Additionally or alternatively, it is convenient to omit some step, multiple steps are merged into a step and performs, and/or by one
Step is decomposed into multiple step and performs.
Although describing spirit and principles of the present invention by reference to some detailed description of the invention, it should be appreciated that, this
Invention is not limited to disclosed detailed description of the invention, and the division to each side does not means that the feature in these aspects can not yet
Combination to be benefited, this division merely to statement convenience.It is contemplated that contain claims spirit and
Various amendments included by the range of and equivalent arrangements.
Claims (10)
1. an information-pushing method, including:
In response to the access request of user, data content is pushed to user；
The read request sent based on described data content in response to user, sends virtual gift to user.
Method the most according to claim 1, the described read request sent based on described data content in response to user, to
User sends virtual gift, including:
Show to user and can trigger link or the button that virtual gift is got；
Trigger, to described, link or the operation of button that virtual gift is got in response to user, send virtual gift to user.
Method the most according to claim 2, wherein, described triggers, to described, the chain that virtual gift is got in response to user
Connect or the operation of button, send virtual gift to user, including following one:
Trigger, to described, link or the clicking operation of button that virtual gift is got in response to user, send virtual gift to user
Product；
Triggering, to described, link or the clicking operation of button that virtual gift is got in response to user, prompting user shares described
Data content, and after determining that user shares described data content, send virtual gift to user；
Triggering, to described, link or the clicking operation of button that virtual gift is got in response to user, prompting user shares described
Data content, and after determining that user shares described data content, according to other users access to institute's sharing data content
Amount, sends virtual gift to user.
Method the most according to claim 2, the described read request sent based on described data content in response to user, to
User sends virtual gift, also includes:
Show to user and can trigger link or the button sharing described data content；
In response to user to the described clicking operation triggering link or the button sharing described data content, determine that user shares
After described data content, send virtual gift to user；Or
In response to user to the described clicking operation triggering link or the button sharing described data content, determine that user shares
After described data content, according to other users visit capacity to institute's sharing data content, send virtual gift to user.
Method the most according to claim 1, farther includes:
The inquiry request having got virtual gift for inquiry sent in response to user, shows that described user has got virtual
Gift information, wherein, described virtual gift information includes: the number of virtual gift and virtual gift get the time.
Method the most according to claim 1, wherein:
Data content to user's propelling movement includes the feature tag identifying this data content push-type.
7. according to the method according to any one of claim 1-5, wherein, described data content is pushed to user, including:
Determine the attribute information pushing user of described data content；
According to the attribute information pushing user of described data content, described data content is pushed to meet the use of specified conditions
Family.
8. according to the method according to any one of claim 1-5, wherein, described virtual gift includes one or more of:
Electronics red packet, electronic accumulation and electronic coupons.
9. an information push-delivery apparatus, including:
Pushing module, for the access request in response to user, is pushed to user by data content；
Processing module, for the read request sent based on described data content in response to user, sends virtual gift to user.
Device the most according to claim 9, wherein, described processing module, including:
Display unit, can trigger, for showing to user, link or the button that virtual gift is got；
Issuing unit, for triggering link or the operation of button that virtual gift is got, to user in response to user to described
Send virtual gift.
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| CN201610843207.4A CN106254535A (en) | 2016-09-22 | 2016-09-22 | A kind of information-pushing method and device |
| CN202110694699.6A CN113422826A (en) | 2016-09-22 | 2016-09-22 | Information pushing method and device |
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| CN113422826A (en) | 2021-09-21 |
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