CN106209607B

CN106209607B - Subscription information display method and device

Info

Publication number: CN106209607B
Application number: CN201610817686.2A
Authority: CN
Inventors: 方昭潭
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2016-09-12
Filing date: 2016-09-12
Publication date: 2020-06-23
Anticipated expiration: 2036-09-12
Also published as: CN106209607A

Abstract

The invention relates to a subscription information display method and a device, wherein the method comprises the following steps: obtaining a user identifier of a local login social application; obtaining a subscription information provider identifier which has a social relationship with the user identifier and/or a subscribed mark corresponding to the user identifier; pulling subscription information corresponding to the subscription information provider identification from a server; and when the main interface of the social application is in an inactivated state, displaying the subscription information in the main interface. The subscription information display method and the subscription information display device ensure the exposure of the subscription information, and cannot influence the normal use of the main interface of the social application, so that the subscription information can effectively transmit the information.

Description

Subscription information display method and device

Technical Field

The invention relates to the technical field of internet, in particular to the technical field of social networking, and particularly relates to a subscription information display method and device.

Background

With the development of internet technology, various social applications are developed, and users can perform message interaction through the social applications to acquire required information. The social application may also display information preset by the interactive object, such as an enterprise promotional picture or merchandise information, in the chat interface when the user enters the chat interface with the selected interactive object.

However, in the current social application, a user needs to actively enter a chat interface and display preset information in the chat interface, so that the information exposure is low, and the information is difficult to be effectively transmitted to the user.

Disclosure of Invention

Based on this, it is necessary to provide a subscription information presentation method and apparatus for solving the technical problem that it is difficult to effectively transmit information when the current social application presents preset information after entering the chat interface.

A method of subscription information presentation, the method comprising:

obtaining a user identifier of a local login social application;

obtaining a subscription information provider identifier which has a social relationship with the user identifier and/or a subscribed mark corresponding to the user identifier;

pulling subscription information corresponding to the subscription information provider identification from a server;

and when the main interface of the social application is in an inactivated state, displaying the subscription information in the main interface.

A subscription information presentation device, the device comprising:

the subscription information provider identifier acquisition module is used for acquiring a user identifier of the local login social application; obtaining a subscription information provider identifier which has a social relationship with the user identifier and/or a subscribed mark corresponding to the user identifier;

the subscription information pulling module is used for pulling the subscription information corresponding to the subscription information provider identification from a server;

and the display module is used for displaying the subscription information in the main interface when the main interface of the social application is in an inactivated state.

According to the subscription information display method and device, the subscription information provider identification needs to have a social relationship with the user identification of the local login social application and/or has the subscription mark corresponding to the user identification, and the subscription information corresponding to the subscription information provider identification is pulled and displayed. The social relationship and/or the subscription mark can guarantee the trust of the local user to the subscription information provider, and avoid the harassment of the junk information required by the non-local user. When the main interface of the social application is in the inactive state, the main interface is not used at the moment, the main interface is in the idle state, the subscription information is displayed in the main interface at the moment, the exposure of the subscription information is ensured, the normal use of the main interface of the social application is not influenced, and the subscription information can effectively transmit the information.

Drawings

FIG. 1 is a diagram of an application environment of a subscription system in one embodiment;

FIG. 2 is a diagram of an application environment of the subscription system in another embodiment;

fig. 3 is a schematic diagram of the internal structure of the terminal in one embodiment;

FIG. 4 is a flowchart illustrating a method for presenting subscription information according to an embodiment;

FIG. 5 is a schematic diagram of a main interface of a social application in one embodiment;

FIG. 6 is a diagram of a group chat window of a social application, in one embodiment;

FIG. 7 is a diagram that illustrates subscription information in a home interface of a social application, under an embodiment;

FIG. 8 is a flowchart illustrating steps performed in one embodiment to obtain a subscription information provider identifier that has a social relationship with a user identifier and/or that has a subscribed token corresponding to the user identifier;

FIG. 9 is a diagram of an interface used to obtain an identification of a subscription information provider, under an embodiment;

FIG. 10 is a flowchart illustrating steps of presenting subscription information in a home interface of a social application when the home interface is in an inactive state, in one embodiment;

FIG. 11 is a flowchart illustrating steps of displaying object information according to a display result of subscription information in one embodiment;

FIG. 12 is a block diagram of a subscription information presentation device in one embodiment;

fig. 13 is a block diagram showing a configuration of a subscription information presentation apparatus according to another embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

It will be understood that, as used herein, the terms "first," "second," and the like may be used herein to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish one element from another. For example, a first terminal may be termed a second terminal, and, similarly, a second terminal may be termed a first terminal, without departing from the scope of the present invention. The first terminal and the second terminal are both terminals, but they are not the same terminal.

FIG. 1 is a diagram of an application environment of the subscription system, in one embodiment. Referring to fig. 1, the subscription system includes a user terminal 110, a server 120, and a subscription information provider terminal 130. The user terminal 110 is a terminal used by a demander of the subscription information, and the subscription information provider terminal 130 is a terminal used by a subscription information provider. The subscription information provider terminal 130 may be configured to log in to a social application running on the subscription information provider terminal 130 using the subscription information provider identifier, edit the subscription information through the social application, and upload the subscription information and the subscription information provider identifier used for logging in to the server 120. The server 120 is configured to store the subscription information in association with the subscription information provider identification. The user terminal 110 may be configured to obtain a user identifier of the user terminal 110 locally logging in the social application; obtaining a subscription information provider identifier which has a social relationship with the user identifier and/or a subscribed mark corresponding to the user identifier; pulling subscription information corresponding to the subscription information provider identification from the server; when the main interface of the social application is in an inactivated state, the subscription information is shown in the main interface.

Fig. 2 is a diagram of an application environment of the subscription system in another embodiment. Referring to fig. 2, the subscription system includes a user terminal 110, a server 120, and a subscription information provider terminal 130. The server 120 in the subscription system includes a subscription server 121, a storage server 122, a social relationship server 123 and a reporting server 124. The user terminal 110 is connected to the subscription server 121, the social relationship server 123 and the reporting server 124 through a network, the subscription information provider terminal 130 is connected to the subscription server 121, the social relationship server 123 and the reporting server 124 through a network, and the subscription server 121 is connected to the storage server 122.

The subscription information provider terminal 130 may be configured to log in a social application running on the subscription information provider terminal 130 by using the subscription information provider identifier, edit the subscription information through the social application, upload the subscription information and the subscription information provider identifier used for logging in to the subscription server 121, and store the subscription information and the subscription information provider identifier in the storage server 122 by the subscription server 121 in a corresponding manner.

Further, the user terminal 110 may be configured to obtain a user identifier of the locally logged-in social application; obtaining a subscription information provider identifier which has a social relationship with the user identifier and/or a subscribed mark corresponding to the user identifier; a subscription information pull request requesting to pull subscription information corresponding to the subscription information provider identification is sent to the subscription server 121. The subscription server 121 may pull the subscription information corresponding to the subscription information provider identifier from the storage server 122 according to the subscription information pull request and feed back the subscription information to the user terminal 110. The user terminal may be configured to receive the subscription information fed back by the subscription server 121, and when the main interface of the social application is in an inactive state, show the subscription information in the main interface.

Further, the user terminal 110 may be configured to obtain a subscription information provider identification; a social relationship establishment request carrying the user identifier, the subscription information provider identifier and the consent subscription flag is sent to the social relationship server 123. The social relationship server 123 establishes a social relationship between the user identifier and the subscription information provider identifier and a subscribed mark according to the social relationship establishment request, and feeds back a social relationship establishment result to the user terminal 110. The user terminal 110 may be configured to send a subscription information pulling request to the subscription server 121 for requesting to pull subscription information corresponding to the subscription information provider identifier when the social relationship establishment result indicates that the social relationship establishment is successful and the subscribed flag exists.

Further, the subscription information comprises a plurality of pictures, and each picture has a fixed picture identifier. Specifically, when the main interface of the social application is in an inactive state, the user terminal 110 may display a plurality of pictures included in the subscription information in turn according to a preset picture identification sequence.

Furthermore, a plurality of pictures are cached locally; the user terminal 110 may be configured to, when the main interface of the social application is in an inactive state, determine whether the respective configuration times of the cached picture identifiers of each picture on the local server are the same; when different configuration time exists, requesting to pull the picture corresponding to the corresponding picture identifier from the subscription server 121, and updating the picture corresponding to the local corresponding picture identifier according to the currently pulled picture; and displaying the plurality of locally cached pictures in turn according to a preset picture identification sequence.

Further, the subscription information provider is identified as a plurality. When the main interface of the social application is in an inactive state, the user terminal 110 may display the subscription information corresponding to each subscription information provider identifier in turn according to the sequence of the plurality of subscription information provider identifiers in the friend list corresponding to the user identifier.

Further, the user terminal 110 may be configured to cancel the subscription information displayed in the main interface when the main interface of the social application is changed from the inactive state to the active state.

Further, the user terminal 110 may be configured to report the notification carrying the user identifier and the subscription information provider identifier to the reporting server 124, so that the reporting server 124 counts the number of times that the subscription information corresponds to the user identifier according to the notification. The user terminal 110 may be configured to acquire an object identifier corresponding to the subscription information provider identifier and a selling price corresponding to the object identifier from the subscription server 121 or the shopping platform and display the object identifier and the selling price. The selling price can be generated by the subscription information provider terminal 130 according to the standard price corresponding to the object identifier and the price reduction parameter, and the price reduction parameter can be generated by the subscription information provider terminal 130 according to the display times of the subscription information corresponding to the user identifier. The user terminal 110 may perform payment processing according to the object identification and the selling price.

Fig. 3 is a schematic diagram of an internal structure of a terminal that may be used to implement the user terminal 110 and/or the subscription information provider terminal 130 in one embodiment. Referring to fig. 3, the terminal includes a processor, a non-volatile storage medium, an internal memory, a network interface, a display screen, and an input device, which are connected through a system bus. The non-volatile storage medium of the terminal stores an operating system and also stores a subscription information display device, and the subscription information display device is used for realizing a subscription information display method. The processor of the terminal is used to provide computing and control capabilities to support the operation of the entire terminal. The internal memory in the terminal provides an environment for the operation of the subscription information presentation device in the nonvolatile storage medium. The internal memory may have computer readable instructions stored therein, which when executed by the processor, may cause the processor to perform a method of subscription information exposure. The network interface of the terminal is used for performing network communication with the server, such as sending a social relationship establishment request, receiving a social relationship establishment result, pulling subscription information and the like. The display screen of the terminal can be a liquid crystal display screen or an electronic ink display screen, and the input device of the terminal can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on a shell of the terminal, an external keyboard, a touch pad or a mouse and the like. The terminal can be a personal computer, a mobile phone, a tablet computer, a personal digital assistant or a wearable device. Those skilled in the art will appreciate that the configuration shown in fig. 3 is a block diagram of only a portion of the configuration associated with the present application and does not constitute a limitation on the terminal to which the present application is applied, and that a particular terminal may include more or less components than those shown in fig. 3, or may combine certain components, or have a different arrangement of components.

Fig. 4 is a flowchart illustrating a subscription information presentation method according to an embodiment. The present embodiment is mainly illustrated by applying the method to the user terminal 110 in fig. 2. Referring to fig. 4, the method specifically includes the following steps:

s402, obtaining the user identification of the local login social application.

The social application is an application capable of performing social interaction based on a social network. The Social application includes an instant messaging application, an SNS (Social Network Site) application, or a live application. A person using a social application may be referred to as a social network contact, which has a unique social network contact identification in a social network. The social network contacts may be natural persons or organizations. Such as a profitability mechanism or a non-profitability mechanism. Profitability organizations such as enterprises. The user identification of the locally logged-in social application and the subscription information provider identification described below both belong to social network contact identifications, but are different types of social network contact identifications. The user identification mainly refers to social network contact identification of a common user with subscription information requirement. Social interactions such as sending or receiving instant messages, and sharing or receiving UGC (User Generated Content), etc.

Specifically, the social application may provide a login interface after being started, and the user terminal obtains, through the local social application, the user identifier and the authentication information input by the user in the login interface of the social application, or obtains the user identifier and the authentication information used in the last login recorded by the social application. And the user terminal sends the acquired user identification and the authentication information to the social relationship server for logging in, and after a login result which is fed back by the social relationship server and indicates successful login is received, the acquired user identification is used as the user identification of the local login social application. In one embodiment, the user terminal may also record the user identifier of the locally logged social application after logging in the social application, and directly read the recorded user identifier when needed.

S404, obtaining the subscription information provider identification which has a social relationship with the user identification and/or has a subscribed mark corresponding to the user identification.

The social relationship represents the relationship of the social network contact in the social network, and social interaction based on the social network can be performed between the social network contacts with the social relationship. Social network contacts without social relationships may engage in social network-based social interactions after establishing social relationships.

The subscription information provider identification refers to an identification of the social network contact that provides the subscription information. If the subscription information provider identification has a subscribed mark corresponding to the user identification, it is indicated that the social network contact represented by the user identification has subscribed to the subscription information provided by the social network contact represented by the subscription information provider identification. The subscription information provider identification may be an enterprise number, a service number, or a subscription number, and the enterprise number, the service number, or the subscription number may all belong to a public number.

Specifically, the user terminal may download, in advance or in real time, a list of subscription information provider identifiers having a social relationship with the user identifier of the locally logged-in social application and/or having a subscribed tag corresponding to the user identifier from the social relationship server, so as to obtain the subscription information provider identifier from the list. The user terminal can also download a subscription information provider identifier list with a social relationship with the user identifier of the local login social application from the social relationship server in advance or in real time, and then inquire whether the subscription information provider identifier in the subscription information provider identifier list has a subscribed mark corresponding to the user identifier from the subscription server, so as to determine the subscription information provider identifier with the social relationship and/or the subscribed mark corresponding to the user identifier. The obtained subscription information provider identification has a social relationship with the user identification, and/or a subscribed mark corresponding to the user identification exists.

S406, the subscription information corresponding to the subscription information provider identifier is pulled from the server.

Specifically, the user terminal may send a subscription information pulling request carrying the obtained subscription information provider identifier to the subscription server, the subscription server queries subscription information corresponding to the subscription information provider identifier carried by the subscription server according to the subscription information pulling request and feeds the subscription information back to the user terminal, and the user terminal receives the subscription information fed back by the subscription server.

The subscription information refers to information provided by a subscription information provider to which the user has subscribed. The subscription information may include one or a combination of text, pictures, audio, video, and resource links. The resource linked by the resource link may be a picture, video, audio, or the like. The subscription information can be edited by a terminal of a subscription information provider and sent to a subscription server, and the subscription server stores the subscription information locally or stores the subscription information in a specially set storage server, and the terminal of the subscription information provider logs in the social application by using the identifier of the subscription information provider.

S408, when the main interface of the social application is in the non-activated state, the subscription information is displayed in the main interface.

The main interface of the social application refers to an interface which is displayed after logging in the social application and provides an entrance of a sub-window of the social application. As shown in the main interface of the social application in fig. 5, the content displayed in the main interface may be changed, for example, the content may be switched among multiple pages according to a user operation. The home interface may provide access to a social application sub-window, which may be an icon. The sub-window of the social application is independent of the main interface and may be a social interaction window for a particular social network contact or group of social network contacts, such as the group chat window shown in fig. 6; the child window of the social application may also be a setup interface of the social application.

The main interface of the social application has an active state and an inactive state, the interface in the active state can directly respond to the user operation, and the interface in the inactive state does not directly respond to the user operation. In general, only one of all interfaces displayed by the terminal is in an active state, and the other interfaces are in an inactive state. The interface can be an interface of a child window of the social application or an interface of other applications which are not the social application.

Specifically, the user terminal may detect or monitor a state of a main interface of the social application, and when the main interface is in an inactive state, the user terminal displays the subscription information in the main interface. The user terminal can also cancel the subscription information displayed in the main interface when the main interface of the social application is changed from the non-activated state to the activated state. The display canceling body can directly delete the layer covering the main interface and used for containing the subscription information, and can also hide the displayed subscription information.

The subscription information is displayed in the main interface, and may be displayed in the whole main interface of the social application, or may be displayed only in a local area in the main interface. The number of the subscription information may be multiple, and the user terminal may display multiple pieces of subscription information in turn in the main interface, may display all the subscription information at the same time, and may display multiple pieces of subscription information in batches and display more than one piece of subscription information in each batch. The sequence of the multiple pieces of subscription information presented in turn may be random or pre-configured. The time length of each subscription information display can be the same or different when the subscription information is displayed in turn, and the time length of each subscription information display can be customized through a user identifier or configured through a corresponding subscription information provider identifier.

For example, referring to fig. 7, the subscription information includes advertisement text and advertisement pictures, the user terminal simultaneously displays the main interface shown in fig. 5 and the sub-window shown in fig. 6, and the user is operating the sub-window, for example, the user is performing chat interaction through the sub-window shown in fig. 6, the sub-window is in an active state, and the main interface is in an inactive state. And the user terminal detects or monitors that the main interface is in the non-activated state, and displays the subscription information covering the local area of the main interface.

According to the subscription information display method, the subscription information provider identification needs to have a social relationship with the user identification of the local login social application and/or a subscription mark corresponding to the user identification, and the subscription information corresponding to the subscription information provider identification is pulled and displayed. The social relationship and/or the subscription mark can guarantee the trust of the local user to the subscription information provider, and avoid the harassment of the junk information required by the non-local user. When the main interface of the social application is in the inactive state, the main interface is not used at the moment, the main interface is in the idle state, the subscription information is displayed in the main interface at the moment, the exposure of the subscription information is ensured, the normal use of the main interface of the social application is not influenced, and the subscription information can effectively transmit the information.

FIG. 8 is a flowchart illustrating step S404 according to an embodiment. Referring to fig. 8, step S404 specifically includes the following steps:

s802, obtaining the identifier of the subscription information provider.

Specifically, the user terminal may enter a specific interface provided by the social application for obtaining the subscription information provider identifier (as shown in fig. 9), and obtain the subscription information provider identifier in the specific interface. The user terminal can specifically acquire the identifier of the subscription information provider in a plurality of ways such as a keyword matching way, a conditional search way or extraction from the instant message. The condition in the conditional search mode may be a condition related to an attribute of the subscription information provider corresponding to the identifier of the subscription information provider, and the attribute of the subscription information provider may be, for example, an attribute of a region, an attribute of a type of subscription information, and an attribute of a subscription amount of the subscription information provider.

S804, sending a social relationship establishment request carrying the user identification, the subscription information provider identification and the agreement subscription mark to the server.

Specifically, the user terminal may detect a trigger operation in the designated interface, so as to trigger the social relationship establishment request according to the trigger operation. The social relationship establishment request carries a user identifier, a subscription information provider identifier and a subscription agreement flag. And the user terminal sends the social relationship establishing request to a social relationship server, so that the social relationship server establishes the social relationship between the carried user identifier and the subscription information provider identifier, and when the fact that the agreement subscription mark is carried in the social relationship establishing request is detected, the subscription server is informed to record the carried subscription mark of the subscription information provider identifier corresponding to the carried user identifier. The agreement subscription mark is a mark indicating that the user agrees to receive subscription information and is actively selected by the user.

S806, receiving a social relationship establishment result fed back by the server after establishing the social relationship between the user identifier and the subscription information provider identifier and the subscribed mark.

Specifically, after establishing the social relationship between the user identifier and the subscription information provider identifier and recording the subscribed mark corresponding to the user identifier in the subscription server, the social relationship server feeds back a social relationship establishment result indicating that the social relationship is established successfully and the subscribed mark exists to the user terminal. The user terminal receives the social relationship establishment result, and executes step S406 when the social relationship establishment result indicates that the social relationship establishment is successful and the subscribed flag exists.

In one embodiment, when the social relationship establishing request does not carry the agreement subscription mark or carries the disagreement subscription mark, after the social relationship server establishes the social relationship between the carried user identifier and the subscription information provider identifier, the social relationship establishing result indicating that the social relationship is established successfully but the subscription mark does not exist is directly fed back to the user terminal. The user terminal receives the social relationship establishment result, and when the social relationship establishment result indicates that the social relationship establishment is successful and the subscribed flag does not exist, step S406 is not executed. If the user terminal receives the social relationship establishment result indicating that the social relationship establishment fails, step S406 is not executed.

In the embodiment, the social relationship establishment request is initiated actively to establish the social relationship, the subscription is agreed actively, and then the pulling and displaying of the subsequent subscription information are triggered, so that the harassment of the junk information can be avoided effectively.

In one embodiment, the subscription information includes a plurality of pictures, and each picture has a fixed picture identification. Step S408 specifically includes: and when the main interface of the social application is in an inactivated state, displaying a plurality of pictures included in the subscription information in turn according to a preset picture identification sequence.

The plurality of pictures included in the subscription information refer to more than one picture. Each picture has a fixed picture identification, and the corresponding picture identification does not change when the picture is replaced. The picture marks can be represented by one or a combination of numbers, letters, punctuation marks and Chinese characters. The pictures can be displayed circularly, and the pictures can be displayed in turn according to the preset picture identification sequence during circular display each time. When the display sequence of a plurality of pictures needs to be changed, the picture identifications of the corresponding pictures can be exchanged.

For example, assume that the subscription information includes 4 pictures in total, the picture identifications of the pictures are Pic1, Pic2, Pic3 and Pic4, respectively, and the picture identifications are Pic1, Pic2, Pic3 and Pic4 in this order. When the main interface of the social application is in the inactive state, the user terminal will cyclically show a plurality of pictures in sequence according to the sequence of Pic1, Pic2, Pic3 and Pic 4. When the display sequence of the 4 pictures needs to be changed, the subscription information provider only needs to exchange the icon identifications of the corresponding pictures.

In this embodiment, the subscription information includes a plurality of pictures, when the main interface of the social application is in an inactive state, the plurality of pictures included in the subscription information are alternately displayed according to a preset picture identification sequence, so that an intention of a subscription information provider can be reflected, and the display sequence can be changed by changing the picture identification, thereby facilitating later maintenance.

In one embodiment, the subscription information corresponds to configuration time, and step S408 specifically includes: when the main interface of the social application is in an inactive state, judging whether the corresponding configuration time of the locally cached subscription information on the local server is the same as that of the locally cached subscription information on the server; if not, pulling the subscription information from the server, and updating the locally cached subscription information and the corresponding configuration time according to the pulled subscription information and the configuration time corresponding to the subscription information; and displaying the locally cached subscription information in the main interface. When the corresponding configuration time of the locally cached subscription information on the local server is the same as that on the server, the locally cached subscription information can be directly displayed in the main interface.

In one embodiment, the subscription information includes a picture, and the picture has a picture identification and a corresponding configuration time. Referring to fig. 10, step S408 specifically includes the following steps:

s1002, when the main interface of the social application is in an inactivated state, whether the corresponding picture identifiers of the locally cached pictures are the same in the local and the corresponding configuration time on the server is judged.

Each picture included in the subscription information has a picture identifier and configuration time corresponding to the picture identifier, and the configuration time represents the time for which the picture represented by the picture identifier is configured. The configuration time can be used for accurately and intuitively reflecting the version of the corresponding picture, and after the picture corresponding to one picture identifier is reconfigured, new configuration time can be generated, so that the picture corresponding to the picture identifier is subjected to version updating.

Specifically, when detecting or monitoring that the main interface of the social application is in an inactive state, the user terminal may query the configuration time corresponding to the picture identifier of each locally cached picture, and initiate a configuration time query request carrying the picture identifier of each locally cached picture to a server (such as a subscription server). The server (such as a subscription server) may respond to the configuration time query request, query a configuration time corresponding to each picture identifier carried by the configuration time query request on the server (such as a subscription server or a storage server), and feed back the queried configuration time to the user terminal. And the user terminal compares the configuration time inquired locally with the configuration time inquired from the server corresponding to the corresponding picture identifier to judge whether the respective configuration time of the picture identifier of each cached picture on the local server is the same as that on the server.

And S1004, when different configuration time exists, pulling the picture corresponding to the corresponding picture identifier from the server, and updating the picture corresponding to the corresponding picture identifier cached in the local and the configuration time according to the pulled picture and the corresponding configuration time.

Specifically, the user terminal determines whether the respective configuration times of the picture identifiers of the pictures cached locally on the local server are the same as the respective configuration times of the picture identifiers of the pictures cached locally on the server. When there are different configuration times, executing step S1004; when the respective configuration time of the cached picture identifiers of each picture on the local server is the same as that on the server, step S1006 is directly executed.

Further, when at least one different configuration time exists, a picture update request is sent to a server (such as a subscription server), where the picture update request carries picture identifiers determined as being different in the corresponding configuration time on the local user terminal and the server. And the server (such as a subscription server) responds to the picture updating request, acquires a picture corresponding to the picture identifier carried by the picture updating request on the server (such as the subscription server or a storage server) and feeds the picture back to the user terminal. And the user terminal updates the picture corresponding to the local corresponding picture identifier according to the picture fed back by the server, and updates the local cached configuration time according to the configuration time on the server corresponding to the picture identifier.

And S1006, displaying the picture cached in the local and included in the subscription information in the main interface.

Specifically, if a plurality of locally cached pictures need to be updated, the user terminal displays the locally cached picture of the latest version in the main interface after updating the locally cached pictures. And if the locally cached pictures do not need to be updated, directly reading the cached pictures and displaying the pictures in the main interface. The user terminal may specifically display the plurality of locally cached pictures in a local area of the main interface or in the whole main interface in turn. The sequence of the multiple pictures displayed in turn can be random or pre-configured. The user terminal can display the plurality of locally cached pictures in turn according to a preset picture identification sequence.

In this embodiment, the pictures included in the subscription information are cached locally, so that network resources occupied by pulling the pictures from the server can be saved. And whether the picture included in the subscription information is the latest version or not can be judged through corresponding configuration time during display, and if not, the picture cached locally is updated to the picture of the latest version, so that the subscription information can be guaranteed to be the latest when being displayed.

In one embodiment, the subscription information provider is identified as a plurality; step S408 includes: and when the main interface of the social application is in an inactivated state, displaying the subscription information corresponding to each subscription information provider identifier in turn according to the sequence of the plurality of subscription information provider identifiers in the friend list corresponding to the user identifier.

Specifically, the user terminal obtains a plurality of subscription information provider identifications having a social relationship with the user identification and/or having a subscribed tag corresponding to the user identification. When the main interface of the social application is in an inactive state, the user terminal may query the order of the plurality of subscription information provider identifiers in the friend list, so as to alternately display the subscription information corresponding to each of the plurality of subscription information provider identifiers according to the order. The friend list may be a subscription information provider identifier list including only the aforementioned multiple subscription information provider identifiers, or may be a social network contact identifier list including the aforementioned multiple subscription information provider identifiers and other social network contact identifiers having a social relationship with the user identifier.

In this embodiment, the subscription information is alternately displayed in the main interface according to the sequence of the plurality of subscription information provider identifications in the friend list corresponding to the user identification, so that the subscription information corresponding to the subscription information provider identifications in the friend list has opportunities to be displayed. The order of the subscription information provider identifications in the buddy list may reflect the degree of interest the user has to pay, and presentation in this order is advantageous to preferentially provide the user with more useful subscription information.

In one embodiment, after step S408, the subscription information presentation method further includes: the step of displaying the object information according to the display result of the subscription information, with reference to fig. 11, specifically includes the following steps:

and S1102, reporting a notification carrying the user identifier and the subscription information provider identifier to the server, wherein the notification is used for counting the display times of the subscription information corresponding to the user identifier.

Specifically, the user terminal may report a notification carrying the user identifier and the identifier of the subscription information provider to a server (e.g., a reporting server) when or after each subscription information presentation occurs. The server (e.g., the report server) may count the number of times the subscription information is presented corresponding to the user identifier according to the notification. Or the server (e.g. the report server) may also store the presentation record of the subscription information corresponding to the user identifier according to the notification, pull the presentation record from the server (e.g. the report server) by the subscription information provider terminal, and count the number of presentations of the subscription information corresponding to the user identifier according to the pulled presentation record.

S1104, obtaining and displaying an object identifier corresponding to the subscription information provider identifier and a selling price corresponding to the object identifier; the selling price is generated according to the standard price and the price reduction parameter corresponding to the object identification; and the price reduction parameter is generated according to the display times of the subscription information corresponding to the user identification.

Wherein the object identifier is used to uniquely identify the corresponding object. An object is an object that can be purchased, in particular an object that can be viewed online and whose ownership can be obtained through a payment process. The objects may include physical goods, virtual goods or services, and the like. Physical goods such as food, clothing, daily necessities, home appliances, textiles, kitchen ware, stationery, books, and the like. Virtual goods such as e-books, virtual currency, virtual rechargeable cards or game props, etc. Services such as travel services, counseling services or medical services, etc.

The selling price corresponding to the object identification refers to the value to be paid when the user identification logs in to buy the object represented by the object identification, and the value can be represented by the amount of money. The standard price is the price before the subject has not been subjected to the discount process and can be expressed in terms of a monetary amount.

The discount parameter is a parameter for controlling the degree of discount, and may be a discount rate or a discount value. The selling price can be obtained by multiplying the standard price by the discount proportion, and can also be obtained by subtracting the discount value from the standard price. The price reduction parameters are generated according to the display times of the user identification corresponding to the statistical subscription information, and the price reduction amplitude represented by the corresponding price reduction parameters is relatively larger when the display times are larger. The price reduction parameter can be determined by a piecewise function, for example, the number of display times is 0-99, 100-299 and 300, which correspond to discount ratios of 9.5, 9 and 8.5 respectively. The reduction parameter may also be determined using a linear function.

Specifically, in step S1104, the user terminal may obtain an object identifier corresponding to the subscription information provider identifier and a selling price corresponding to the object identifier, which are actively pushed by a server (e.g., a shopping server additionally included in the server 120 in fig. 2). The user terminal can also access the corresponding shopping page according to the identifier of the subscription information provider, so as to select the object identifier in the object list displayed on the shopping page and obtain the selling price corresponding to the selected object identifier.

In one embodiment, when the main interface of the social application is changed from the inactive state to the active state, the user terminal may display the subscription information provider identifier corresponding to the displayed subscription information or the link address corresponding to the subscription information provider identifier after canceling the display of the subscription information displayed in the main interface. The user terminal can enter a shopping page corresponding to the subscription information provider identifier according to the displayed subscription information provider identifier or the link address, so that the object identifier corresponding to the subscription information provider identifier and the selling price corresponding to the object identifier are obtained from the shopping page and displayed. The subscription information provider identifier or the link address corresponding to the presented subscription information may be displayed in a layer or a pop-up window, and the layer or the pop-up window may cover the main interface, have a partial intersection with the main interface, or be outside the main interface.

In one embodiment, the method further comprises: and carrying out payment processing according to the object identification and the selling price. Here, the payment processing refers to a processing procedure of obtaining the ownership of the object by a payment operation. Specifically, the user terminal may generate an order creating request carrying the object identifier and the selling price, send the order creating request to the server, enable the server (e.g., a shopping server) to create an order according to the object identifier and the selling price, generate a corresponding order number and a value to be paid, and feed back the order number and the value to be paid to the user terminal.

Further, the user terminal obtains the payment account identifier, generates a payment request carrying the order number, the payment account identifier and the value to be paid, and sends the payment request to a server (such as a shopping server) or a third-party payment platform, so that the server or the third-party payment platform subtracts the value to be paid from the payment account corresponding to the payment account identifier, and adds the value to be paid in a collection account corresponding to the subscription information provider identifier corresponding to the order number. And the user terminal completes payment processing after receiving a payment result which represents successful payment and is fed back by the server or the third-party payment platform.

In this embodiment, the display times are associated with the discount parameters, and the subscription information is displayed in the main interface, so that not only can the exposure rate of the subscription information provided by the subscription information provider be increased, but also a common user can display the subscription information by using the idle time of the social application main interface to obtain the discount.

Fig. 12 is a block diagram of a subscription information presentation device 1200 in one embodiment. Referring to fig. 12, the subscription information presentation apparatus 1200 includes a subscription information provider identifier acquisition module 1201, a subscription information pull module 1202, and a presentation module 1203.

A subscription information provider identifier obtaining module 1201, configured to obtain a user identifier of a locally logged-in social application; and acquiring a subscription information provider identifier which has a social relationship with the user identifier and/or a subscribed mark corresponding to the user identifier.

A subscription information pulling module 1202, configured to pull the subscription information corresponding to the subscription information provider identifier from the server.

A presentation module 1203 is configured to present the subscription information in a main interface of the social application when the main interface is in an inactive state.

In the subscription information display apparatus 1200, the subscription information provider identifier needs to have a social relationship with the user identifier of the locally logged-in social application and/or has a subscription mark corresponding to the user identifier, and the subscription information corresponding to the subscription information provider identifier is pulled and displayed. The social relationship and/or the subscription mark can guarantee the trust of the local user to the subscription information provider, and avoid the harassment of the junk information required by the non-local user. When the main interface of the social application is in the inactive state, the main interface is not used at the moment, the main interface is in the idle state, the subscription information is displayed in the main interface at the moment, the exposure of the subscription information is ensured, the normal use of the main interface of the social application is not influenced, and the subscription information can effectively transmit the information.

In one embodiment, the subscription information provider identity obtaining module 1201 is further configured to obtain a subscription information provider identity; sending a social relationship establishment request carrying a user identifier, a subscription information provider identifier and a subscription agreement tag to a server; and receiving a social relationship establishment result fed back by the server after establishing the social relationship between the user identification and the subscription information provider identification and the subscribed mark.

The subscription information pulling module 1202 is further configured to pull subscription information corresponding to the subscription information provider identifier from the server when the social relationship establishment result indicates that the social relationship establishment is successful and the subscribed flag exists.

In one embodiment, the subscription information comprises a plurality of pictures, and each picture has a fixed picture identifier; the displaying module 1203 is further configured to display, in turn, multiple pictures included in the subscription information according to a preset picture identification sequence when the main interface of the social application is in an inactive state.

In one embodiment, the subscription information includes a picture, and the picture has a picture identification and a corresponding configuration time; the presentation module 1203 is further configured to, when the main interface of the social application is in an inactive state, determine whether the corresponding configuration time of the picture identifier corresponding to the locally cached picture is the same on the local server and the server; when different configuration time exists, pulling the picture corresponding to the corresponding picture identifier from the server, and updating the picture cached in the local and the configuration time corresponding to the corresponding picture identifier according to the pulled picture and the corresponding configuration time; and displaying the picture cached in the local and included in the subscription information in the main interface.

In one embodiment, the subscription information provider is identified as a plurality; the displaying module 1203 is further configured to, when the main interface of the social application is in an inactive state, display the subscription information corresponding to each subscription information provider identifier in turn according to an order of the plurality of subscription information provider identifiers in the friend list corresponding to the user identifier.

In one embodiment, the presentation module 1203 is further configured to cancel presentation of the subscription information presented in the main interface of the social application when the main interface is changed from the inactive state to the active state.

Fig. 13 is a block diagram of a subscription information presentation device 1200 according to another embodiment. Referring to fig. 13, the subscription information presentation apparatus 1200 further includes: a reporting module 1204 and an object information processing module 1205.

A reporting module 1204, configured to report a notification carrying the user identifier and the subscription information provider identifier to a server, where the notification is used to count the number of times that the subscription information corresponds to the user identifier.

An object information processing module 1205, configured to obtain and display an object identifier corresponding to the subscription information provider identifier and a selling price corresponding to the object identifier; the selling price is generated according to the standard price and the price reduction parameter corresponding to the object identification; and the price reduction parameter is generated according to the display times of the subscription information corresponding to the user identification.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a non-volatile computer-readable storage medium, and can include the processes of the embodiments of the methods described above when the program is executed. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), or the like.

The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.

The above examples only show some embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention. Therefore, the protection scope of the present patent shall be subject to the appended claims.

Claims

1. A method of subscription information presentation, the method comprising:

obtaining a user identifier of a local login social application;

when a main interface of the social application is in an inactivated state, displaying the subscription information in the main interface;

and canceling the subscription information displayed in the main interface when the main interface of the social application is changed from the non-activated state to the activated state.

2. The method according to claim 1, wherein the step of obtaining a subscription information provider identity having a social relationship with the user identity and/or having a subscribed tag corresponding to the user identity comprises:

acquiring an identifier of a subscription information provider;

sending a social relationship establishment request carrying the user identifier, the subscription information provider identifier and the subscription agreement mark to a server;

receiving a social relationship establishment result fed back by the server after establishing the social relationship between the user identifier and the subscription information provider identifier and the subscribed mark;

the method further comprises the following steps:

and when the social relationship establishment result shows that the social relationship is established successfully and the subscribed mark exists, the step of pulling the subscription information corresponding to the subscription information provider mark from the server is executed.

3. The method of claim 1, wherein the subscription information comprises a plurality of pictures, and each picture has a fixed picture identifier; the step of displaying the subscription information in the main interface when the main interface of the social application is in an inactive state comprises:

and when the main interface of the social application is in a non-activated state, displaying a plurality of pictures included in the subscription information in turn according to a preset picture identification sequence.

4. The method of claim 1, wherein the subscription information comprises a picture, and the picture has a picture identification and a corresponding configuration time; the step of displaying the subscription information in the main interface when the main interface of the social application is in an inactive state comprises:

when the main interface of the social application is in an inactive state, judging whether the corresponding picture identifiers of the locally cached pictures are the same in the local and the server in the corresponding configuration time;

when different configuration time exists, pulling the picture corresponding to the corresponding picture identifier from the server, and updating the picture cached in the local and the configuration time corresponding to the corresponding picture identifier according to the pulled picture and the corresponding configuration time;

and displaying the picture cached in the local and included in the subscription information in the main interface.

5. The method of claim 1, wherein the subscription information provider is identified as a plurality; the step of displaying the subscription information in the main interface when the main interface of the social application is in an inactive state comprises:

and when the main interface of the social application is in a non-activated state, displaying the subscription information corresponding to each subscription information provider identifier in turn according to the sequence of the plurality of subscription information provider identifiers in the friend list corresponding to the user identifier.

6. The method of claim 1, wherein the unpisplaying the subscription information presented in the main interface comprises:

deleting a layer which covers the main interface and is used for containing the subscription information; alternatively, the first and second electrodes may be,

hiding the subscription information displayed in the main interface.

7. The method of claim 1, wherein after the step of presenting the subscription information in the main interface when the main interface of the social application is in an inactive state, the method further comprises:

reporting a notification carrying the user identifier and the subscription information provider identifier to the server, wherein the notification is used for counting the display times of the subscription information corresponding to the user identifier;

acquiring and displaying an object identifier corresponding to the subscription information provider identifier and a selling price corresponding to the object identifier; the selling price is generated according to the standard price and the price reduction parameter corresponding to the object identification; and the price reduction parameter is generated according to the display times of the subscription information corresponding to the user identification.

8. A subscription information presentation device, the device comprising:

the display module is used for displaying the subscription information in a main interface of the social application when the main interface is in an inactivated state;

the display module is further configured to cancel the subscription information displayed in the main interface when the main interface of the social application is changed from an inactive state to an active state.

9. The apparatus of claim 8, wherein the subscription information provider identifier obtaining module is further configured to obtain a subscription information provider identifier; sending a social relationship establishment request carrying the user identifier, the subscription information provider identifier and the subscription agreement mark to a server; receiving a social relationship establishment result fed back by the server after establishing the social relationship between the user identifier and the subscription information provider identifier and the subscribed mark;

and the subscription information pulling module is also used for pulling the subscription information corresponding to the subscription information provider identification from the server when the social relationship establishment result shows that the social relationship is established successfully and the subscribed mark exists.

10. The apparatus of claim 8, wherein the subscription information comprises a plurality of pictures, and each picture has a fixed picture identifier; the display module is further configured to display the multiple pictures included in the subscription information in turn according to a preset picture identification sequence when the main interface of the social application is in an inactive state.

11. The apparatus of claim 8, wherein the subscription information comprises a picture, and the picture has a picture identification and a corresponding configuration time; the display module is further used for judging whether the corresponding picture identifications of the locally cached pictures are the same in the local and the corresponding configuration time on the server when the main interface of the social application is in the non-activated state; when different configuration time exists, pulling the picture corresponding to the corresponding picture identifier from the server, and updating the picture cached in the local and the configuration time corresponding to the corresponding picture identifier according to the pulled picture and the corresponding configuration time; and displaying the picture cached in the local and included in the subscription information in the main interface.

12. The apparatus of claim 8, wherein the subscription information provider is identified as a plurality; the display module is further configured to display subscription information corresponding to each subscription information provider identifier in turn according to an order of the plurality of subscription information provider identifiers in the friend list corresponding to the user identifier when the main interface of the social application is in an inactive state.

13. The apparatus according to claim 8, wherein the presentation module is further configured to delete a layer that covers the main interface and is used to accommodate the subscription information; alternatively, the first and second electrodes may be,

hiding the subscription information displayed in the main interface.

14. The apparatus of claim 8, further comprising:

a reporting module, configured to report, to the server, a notification carrying the user identifier and the subscription information provider identifier, where the notification is used to count the number of times that the subscription information is displayed in response to the user identifier;

the object information processing module is used for acquiring and displaying an object identifier corresponding to the subscription information provider identifier and a selling price corresponding to the object identifier; the selling price is generated according to the standard price and the price reduction parameter corresponding to the object identification; and the price reduction parameter is generated according to the display times of the subscription information corresponding to the user identification.

15. A computer device comprising a memory and a processor, the memory storing a computer program, wherein the processor implements the steps of the method of any one of claims 1 to 7 when executing the computer program.

16. A computer-readable storage medium, in which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.