CN106204150A - A kind of method and device throwing in advertisement to mobile terminal - Google Patents
A kind of method and device throwing in advertisement to mobile terminal Download PDFInfo
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- CN106204150A CN106204150A CN201610562706.6A CN201610562706A CN106204150A CN 106204150 A CN106204150 A CN 106204150A CN 201610562706 A CN201610562706 A CN 201610562706A CN 106204150 A CN106204150 A CN 106204150A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- Strategic Management (AREA)
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- Accounting & Taxation (AREA)
- Physics & Mathematics (AREA)
- Marketing (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
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- General Business, Economics & Management (AREA)
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- Theoretical Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Probability & Statistics with Applications (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of method and device throwing in advertisement to mobile terminal, in order to realize throwing in effectively to different mobile terminal rapidly, the purpose of advertisement accurately.Described method includes: receives the request obtaining advertisement that multiple mobile terminal is initiated, obtains the respective user profile of the plurality of mobile terminal；Obtain the keyed advertising built in advance, wherein, described keyed advertising stores the corresponding relation between each value of each advertisement putting condition and at least one advertisement to be put；Each mobile terminal for the plurality of mobile terminal, each value of the user profile of this mobile terminal with each advertisement putting condition described is mated, obtain at least one advertisement to be put corresponding to value of coupling as targeted advertisements, and throw in described targeted advertisements to this mobile terminal.
Description
Technical field
The present invention relates to technical field of internet application, particularly to a kind of method and dress throwing in advertisement to mobile terminal
Put.
Background technology
Along with the high speed development of Internet technology, Internet advertising is increasingly becoming a kind of main flow advertising media.With traditional
Advertising media compares, and Internet advertising has that wide coverage, initiative and enthusiasm are strong, expense is relatively low, cost performance is high
And there is the advantages such as the most interactive, therefore, Internet advertising is the most increasingly favored by each company and trade company.
In Internet advertising, there is the situation throwing in advertisement to the mobile terminal of user.Such as, user is by mobile whole
End (such as the terminal such as mobile phone, intelligent watch) shakes the activity participating in certain program, mobile terminal display loose-leaf, is living simultaneously
Dynamic page display advertisement.So, for different mobile terminals, throw in the most rapidly effectively, advertisement accurately becomes urgently
Solve the technical problem that.
Summary of the invention
The present invention provides a kind of method and device throwing in advertisement to mobile terminal, in order to realize rapidly to different shiftings
Dynamic terminal is thrown in effectively, the purpose of advertisement accurately.
The present invention provides a kind of method throwing in advertisement to mobile terminal, including:
Receive the request obtaining advertisement that multiple mobile terminal is initiated, obtain the plurality of mobile terminal respective user letter
Breath；
Obtain the keyed advertising built in advance, wherein, described keyed advertising stores each of each advertisement putting condition
Corresponding relation between value and at least one advertisement to be put；
For each mobile terminal of the plurality of mobile terminal, by the user profile of this mobile terminal with described each is wide
The each value accusing fixed condition is mated, and at least one advertisement to be put obtaining the value of coupling corresponding is wide as target
Accuse, and throw in described targeted advertisements to this mobile terminal.
In an embodiment of the present invention, described keyed advertising is built by following steps:
Obtain at least one advertisement putting condition；
Determine one or more values of each advertisement putting condition；
Corresponding relation is set up, with structure between each value and at least one advertisement to be put of each advertisement putting condition
Build described keyed advertising.
In an embodiment of the present invention, at least one advertisement putting condition described includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, at least one advertisement to be put obtaining the value of coupling corresponding is wide as target
Accuse, including:
Obtain at least one advertisement to be put corresponding to the value mated and the weight of each advertisement；
The size of the weight according to each advertisement described, the advertisement choosing specified quantity from least one advertisement described is made
For targeted advertisements.
In an embodiment of the present invention, according to the size of the weight of each advertisement described, from least one advertisement described
Choose the advertisement of specified quantity as targeted advertisements, including:
The weight of each advertisement described is ranked up from big to small；
Choose the advertisement of the preceding specified quantity that sorts as targeted advertisements.
In an embodiment of the present invention, throw in described targeted advertisements to this mobile terminal, including:
Described targeted advertisements is utilized to generate active page；
Described active page is sent to this mobile terminal.
The present invention also provides for a kind of device throwing in advertisement to mobile terminal, including:
User profile acquisition module, for receiving the request obtaining advertisement that multiple mobile terminal is initiated, obtains described many
The respective user profile of individual mobile terminal；
Keyed advertising acquisition module, for obtaining the keyed advertising built in advance, wherein, stores in described keyed advertising
Corresponding relation between each value and at least one advertisement to be put of each advertisement putting condition；
Advertisement putting module, for each mobile terminal for the plurality of mobile terminal, by the use of this mobile terminal
Family information is mated with each value of each advertisement putting condition described, obtain coupling value corresponding to be put at least
One advertisement is as targeted advertisements, and throws in described targeted advertisements to this mobile terminal.
In an embodiment of the present invention, described device also includes:
Keyed advertising builds module, is used for obtaining at least one advertisement putting condition；Determine each advertisement putting condition
One or more values；Corresponding closing is set up between each value and at least one advertisement to be put of each advertisement putting condition
System, to build described keyed advertising.
In an embodiment of the present invention, at least one advertisement putting condition described includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, described advertisement putting module is additionally operable to:
Obtain at least one advertisement to be put corresponding to the value mated and the weight of each advertisement；
The size of the weight according to each advertisement described, the advertisement choosing specified quantity from least one advertisement described is made
For targeted advertisements.
In an embodiment of the present invention, described advertisement putting module is additionally operable to:
The weight of each advertisement described is ranked up from big to small；
Choose the advertisement of the preceding specified quantity that sorts as targeted advertisements.
In an embodiment of the present invention, described advertisement putting module is additionally operable to:
Described targeted advertisements is utilized to generate active page；
Described active page is sent to this mobile terminal.
In embodiments of the present invention, receive the request obtaining advertisement that multiple mobile terminal is initiated, obtain multiple mobile whole
Hold respective user profile.Subsequently, obtain the keyed advertising built in advance, wherein, keyed advertising stores each advertisement and throws
Put the corresponding relation between each value of condition and at least one advertisement to be put.And then, each for multiple mobile terminals
Individual mobile terminal, mates the user profile of this mobile terminal with each value of each advertisement putting condition, obtains coupling
At least one advertisement to be put corresponding to value as targeted advertisements, and throw in targeted advertisements to this mobile terminal.Thus
Visible, the embodiment of the present invention can be mated the targeted advertisements corresponding with user profile for different user profile, then provide
To mobile terminal, thus realization is thrown in effectively to mobile terminal rapidly, the purpose of advertisement accurately.
Other features and advantages of the present invention will illustrate in the following description, and, partly become from description
Obtain it is clear that or understand by implementing the present invention.The purpose of the present invention and other advantages can be by the explanations write
Structure specifically noted in book, claims and accompanying drawing realizes and obtains.
Below by drawings and Examples, technical scheme is described in further detail.
Accompanying drawing explanation
Accompanying drawing is for providing a further understanding of the present invention, and constitutes a part for description, with the reality of the present invention
Execute example together for explaining the present invention, be not intended that limitation of the present invention.In the accompanying drawings:
Fig. 1 show in one embodiment of the invention the flow chart of the method throwing in advertisement to mobile terminal；
Fig. 2 show in another embodiment of the present invention the flow chart of the method throwing in advertisement to mobile terminal；
Fig. 3 show in one embodiment of the invention the structural representation of the device throwing in advertisement to mobile terminal；
Fig. 4 show in another embodiment of the present invention the structural representation of the device throwing in advertisement to mobile terminal.
Detailed description of the invention
Below in conjunction with accompanying drawing, the preferred embodiments of the present invention are illustrated, it will be appreciated that preferred reality described herein
Execute example be merely to illustrate and explain the present invention, be not intended to limit the present invention.
Being illustrated in figure 1 in one embodiment of the invention the flow chart of the method throwing in advertisement to mobile terminal, the method can
To apply the server at mobile terminal logon account place, the method may comprise steps of S11-S13.
Step S11, receives the request obtaining advertisement that multiple mobile terminal is initiated, obtains the respective use of multiple mobile terminal
Family information.
In this step, the user of mobile terminal (such as mobile phone, intelligent watch etc.) can shake ginseng by mobile terminal
Add the activity of certain program, thus mobile terminal initiates to obtain the request of advertisement, and then the clothes at this mobile terminal logon account place
Business device receives this request.
Further, the user profile of server acquisition mobile terminal can obtain in the following manner.
Mode one, server pre-saves the user profile of mobile terminal, and now, server can be from server local
Obtain the user profile of the mobile terminal pre-saved.
Mode two, carries the user profile of mobile terminal in the request that server receives, now, server can be from
This request parses the user profile of mobile terminal.
Mode three, server is initiated to obtain the message of the user profile of mobile terminal, is received mobile terminal to mobile terminal
The user profile submitted to.
Mode four, during mobile terminal login service device, server obtains the user profile of mobile terminal.
In the alternative embodiment of the present invention, user profile can include that user's sex, age of user, user are interested
The operator of key word, the type of operating system of mobile terminal, the device type of mobile terminal, mobile terminal access, movement
The time that the geographical location information of terminal, described request are corresponding, etc., the invention is not restricted to this.
Step S12, obtains the keyed advertising built in advance, wherein, stores each advertisement putting condition in keyed advertising
Each value and at least one advertisement to be put between corresponding relation.
In this step, in keyed advertising storage at least one advertisement putting condition can include advertisement putting time
Between, the key word of advertisement putting, the area of advertisement putting, etc., the invention is not restricted to this.Such as, the time T1 of advertisement putting
Corresponding at least one advertisement to be put is advertisement 11, advertisement 12 and advertisement 13, and what the time T2 of advertisement putting was corresponding waits to throw
At least one advertisement put is advertisement 11, advertisement 21 and advertisement 22.It is only illustrative it should be noted that enumerate herein, right
The present invention is not construed as limiting.
Step S13 is for each mobile terminal of multiple mobile terminals, wide with each by the user profile of this mobile terminal
The each value accusing fixed condition is mated, and at least one advertisement to be put obtaining the value of coupling corresponding is wide as target
Accuse, and throw in targeted advertisements to this mobile terminal.
In this step, the user profile of mobile terminal A is " female, whitening sun protection, Haikou ", the then user of this mobile terminal
Information is mated with each value of each advertisement putting condition, and to be put at least one obtaining the value mated corresponding is wide
Accuse as targeted advertisements.It is only illustrative it should be noted that enumerate herein, the present invention is not construed as limiting.
In embodiments of the present invention, receive the request obtaining advertisement that multiple mobile terminal is initiated, obtain multiple mobile whole
Hold respective user profile.Subsequently, obtain the keyed advertising built in advance, wherein, keyed advertising stores each advertisement and throws
Put the corresponding relation between each value of condition and at least one advertisement to be put.And then, each for multiple mobile terminals
Individual mobile terminal, mates the user profile of this mobile terminal with each value of each advertisement putting condition, obtains coupling
At least one advertisement to be put corresponding to value as targeted advertisements, and throw in targeted advertisements to this mobile terminal.Thus
Visible, the embodiment of the present invention can be mated the targeted advertisements corresponding with user profile for different user profile, then provide
To mobile terminal, thus realization is thrown in effectively to mobile terminal rapidly, the purpose of advertisement accurately.
In the alternative embodiment of the present invention, keyed advertising can be built by following steps A1-A3.
Step A1, obtains at least one advertisement putting condition.
In this step, at least one advertisement putting condition can include the key of the time of advertisement putting, advertisement putting
Word, the area of advertisement putting, etc., the invention is not restricted to this.
Step A2, determines one or more values of each advertisement putting condition.
Step A3, sets up corresponding closing between each value and at least one advertisement to be put of each advertisement putting condition
System, to build keyed advertising.
In this step, can build keyed advertising in the way of using key-value, such as, a key is advertisement putting
Time, a hour key；2nd key is the key word of advertisement putting；3rd key is the area of advertisement putting.
Value is all input plans that these key are corresponding, it is simply that advertisement itself (advertisement and identifier).
In the alternative embodiment of the present invention, step S13 obtains to be put at least one that the value of coupling is corresponding
Advertisement is realized by following steps B1-B2 as targeted advertisements, the present invention.
Step B1, obtains at least one advertisement to be put corresponding to the value mated and the weight of each advertisement.
In this step, the weight of each advertisement can be according to condition configurations such as bidding.
Step B2, according to the size of the weight of each advertisement, the advertisement choosing specified quantity from least one advertisement is made
For targeted advertisements.
In this step, the weight of each advertisement can be ranked up from big to small, choose the preceding appointment number of sequence
The advertisement of amount is as targeted advertisements.
In the alternative embodiment of the present invention, step S13 is thrown in targeted advertisements and is alternatively implemented as to this mobile terminal:
Utilize targeted advertisements to generate active page, and then active page is sent to this mobile terminal.
The realization of the method for to mobile terminal throwing in advertisement of the present invention is discussed in detail below by a specific embodiment
Process.Being illustrated in figure 2 in another embodiment of the present invention the flow chart of the method throwing in advertisement to mobile terminal, the method is permissible
Applying the server at mobile terminal logon account place, the method may comprise steps of S21-S26.
Step S21, receives the request each via the participation specified activities shaking operation triggering of multiple mobile terminal, should
Request includes the user profile of mobile terminal.
Step S22, parses the user profile of this mobile terminal from this request.
Step S23, obtains the keyed advertising built in advance, wherein, stores each advertisement putting condition in keyed advertising
Each value and at least one advertisement to be put between corresponding relation.
Step S24 is for each mobile terminal of multiple mobile terminals, wide with each by the user profile of this mobile terminal
The each value accusing fixed condition is mated, and obtains at least one advertisement to be put corresponding to the value mated and each is wide
The weight accused.
In this step, the weight of each advertisement can be according to condition configurations such as bidding.
Step S25, according to the size of the weight of each advertisement, the advertisement choosing specified quantity from least one advertisement is made
For targeted advertisements.
In this step, the weight of each advertisement can be ranked up from big to small, choose the preceding appointment number of sequence
The advertisement of amount is as targeted advertisements.
Step S26, throws in targeted advertisements to this mobile terminal.
In this step, it is possible to use targeted advertisements generates active page, and then sends active page to this mobile terminal.
The embodiment of the present invention can mate the targeted advertisements corresponding with user profile, then for different user profile
It is supplied to mobile terminal, thus realization is thrown in effectively to mobile terminal rapidly, the purpose of advertisement accurately.
It should be noted that in actual applications, above-mentioned all optional embodiments can be any in the way of using combination
Combination, forms the alternative embodiment of the present invention, and this is no longer going to repeat them.
Corresponding to the method throwing in advertisement to mobile terminal in above-described embodiment, the present invention also provides for a kind of to mobile whole
End throws in the device of advertisement.It is illustrated in figure 3 in one embodiment of the invention the structure to the device of mobile terminal input advertisement to show
It is intended to, including:
User profile acquisition module 31, for receiving the request obtaining advertisement that multiple mobile terminal is initiated, obtains described
The respective user profile of multiple mobile terminals；
Keyed advertising acquisition module 32, for obtaining the keyed advertising built in advance, wherein, stores in described keyed advertising
Corresponding relation between each value and at least one advertisement to be put of each advertisement putting condition；
Advertisement putting module 33, for each mobile terminal for the plurality of mobile terminal, by this mobile terminal
User profile is mated with each value of each advertisement putting condition described, obtain coupling value corresponding to be put extremely
A few advertisement is as targeted advertisements, and throws in described targeted advertisements to this mobile terminal.
In an embodiment of the present invention, as shown in Figure 4, figure 3 above exhibiting device can also include:
Keyed advertising builds module 41, is used for obtaining at least one advertisement putting condition；Determine each advertisement putting condition
One or more values；Set up corresponding between each value and at least one advertisement to be put of each advertisement putting condition
Relation, to build described keyed advertising.
In an embodiment of the present invention, at least one advertisement putting condition described includes at least one following:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
In an embodiment of the present invention, above-mentioned advertisement putting module 33 is additionally operable to:
Obtain at least one advertisement to be put corresponding to the value mated and the weight of each advertisement；
The size of the weight according to each advertisement described, the advertisement choosing specified quantity from least one advertisement described is made
For targeted advertisements.
In an embodiment of the present invention, above-mentioned advertisement putting module 33 is additionally operable to:
The weight of each advertisement described is ranked up from big to small；
Choose the advertisement of the preceding specified quantity that sorts as targeted advertisements.
In an embodiment of the present invention, above-mentioned advertisement putting module 33 is additionally operable to:
Described targeted advertisements is utilized to generate active page；
Described active page is sent to this mobile terminal.
The said apparatus of the embodiment of the present invention: receive the request obtaining advertisement that multiple mobile terminal is initiated, obtain multiple
The respective user profile of mobile terminal.Subsequently, obtain the keyed advertising built in advance, wherein, keyed advertising stores each
Corresponding relation between each value and at least one advertisement to be put of advertisement putting condition.And then, for multiple mobile whole
Each mobile terminal of end, mates the user profile of this mobile terminal with each value of each advertisement putting condition, obtains
Take at least one advertisement to be put corresponding to the value of coupling as targeted advertisements, and throw in targeted advertisements and move end to this
End.As can be seen here, the embodiment of the present invention can mate the targeted advertisements corresponding with user profile for different user profile,
It is provided to mobile terminal, thus realization is thrown in effectively to mobile terminal rapidly, the purpose of advertisement accurately.
Those skilled in the art are it should be appreciated that embodiments of the invention can be provided as method, system or computer program
Product.Therefore, the reality in terms of the present invention can use complete hardware embodiment, complete software implementation or combine software and hardware
Execute the form of example.And, the present invention can use at one or more computers wherein including computer usable program code
The shape of the upper computer program implemented of usable storage medium (including but not limited to disk memory and optical memory etc.)
Formula.
The present invention is with reference to method, equipment (system) and the flow process of computer program according to embodiments of the present invention
Figure and/or block diagram describe.It should be understood that can the most first-class by computer program instructions flowchart and/or block diagram
Flow process in journey and/or square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided
Instruction arrives the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce
A raw machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for real
The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame now.
These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy
Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to
Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or
The function specified in multiple square frames.
These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter
Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or
The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one
The step of the function specified in individual square frame or multiple square frame.
Obviously, those skilled in the art can carry out various change and the modification essence without deviating from the present invention to the present invention
God and scope.So, if these amendments of the present invention and modification belong to the scope of the claims in the present invention and equivalent technologies thereof
Within, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. the method throwing in advertisement to mobile terminal, it is characterised in that including:
Receive the request obtaining advertisement that multiple mobile terminal is initiated, obtain the respective user profile of the plurality of mobile terminal；
Obtain the keyed advertising built in advance, wherein, described keyed advertising stores each value of each advertisement putting condition
And the corresponding relation between at least one advertisement to be put；
For each mobile terminal of the plurality of mobile terminal, the user profile of this mobile terminal is thrown with each advertisement described
The each value putting condition is mated, and obtains at least one advertisement to be put corresponding to value of coupling as targeted advertisements,
And throw in described targeted advertisements to this mobile terminal.
Method the most according to claim 1, it is characterised in that build described keyed advertising by following steps:
Obtain at least one advertisement putting condition；
Determine one or more values of each advertisement putting condition；
Corresponding relation is set up, to build between each value and at least one advertisement to be put of each advertisement putting condition
State keyed advertising.
Method the most according to claim 2, it is characterised in that at least one advertisement putting condition described include following at least
One of:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
4. according to the method according to any one of claim 1-3, it is characterised in that obtain corresponding to be put of value of coupling
At least one advertisement as targeted advertisements, including:
Obtain at least one advertisement to be put corresponding to the value mated and the weight of each advertisement；
The size of the weight according to each advertisement described, chooses the advertisement of specified quantity as mesh from least one advertisement described
Mark advertisement.
Method the most according to claim 4, it is characterised in that according to the size of the weight of each advertisement described, from described
At least one advertisement chooses the advertisement of specified quantity as targeted advertisements, including:
The weight of each advertisement described is ranked up from big to small；
Choose the advertisement of the preceding specified quantity that sorts as targeted advertisements.
Method the most according to claim 1, it is characterised in that throw in described targeted advertisements to this mobile terminal, including:
Described targeted advertisements is utilized to generate active page；
Described active page is sent to this mobile terminal.
7. the device throwing in advertisement to mobile terminal, it is characterised in that including:
User profile acquisition module, for receiving the request obtaining advertisement that multiple mobile terminal is initiated, obtains the plurality of shifting
The dynamic respective user profile of terminal；
Keyed advertising acquisition module, for obtaining the keyed advertising built in advance, wherein, stores each in described keyed advertising
Corresponding relation between each value and at least one advertisement to be put of advertisement putting condition；
Advertisement putting module, for each mobile terminal for the plurality of mobile terminal, believes the user of this mobile terminal
Breath mates with each value of each advertisement putting condition described, obtains to be put at least one that the value of coupling is corresponding
Advertisement is as targeted advertisements, and throws in described targeted advertisements to this mobile terminal.
Device the most according to claim 7, it is characterised in that also include:
Keyed advertising builds module, is used for obtaining at least one advertisement putting condition；Determine one of each advertisement putting condition
Or multiple value；Corresponding relation is set up between each value and at least one advertisement to be put of each advertisement putting condition,
To build described keyed advertising.
Device the most according to claim 8, it is characterised in that at least one advertisement putting condition described include following at least
One of:
The time of advertisement putting, the key word of advertisement putting, the area of advertisement putting.
10. according to the device according to any one of claim 7-9, it is characterised in that described advertisement putting module is additionally operable to:
Obtain at least one advertisement to be put corresponding to the value mated and the weight of each advertisement；
The size of the weight according to each advertisement described, chooses the advertisement of specified quantity as mesh from least one advertisement described
Mark advertisement.
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| CN201610562706.6A CN106204150A (en) | 2016-07-15 | 2016-07-15 | A kind of method and device throwing in advertisement to mobile terminal |
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| CN201610562706.6A CN106204150A (en) | 2016-07-15 | 2016-07-15 | A kind of method and device throwing in advertisement to mobile terminal |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106227796A (en) * | 2016-07-20 | 2016-12-14 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device building keyed advertising |
| CN107197334A (en) * | 2017-07-14 | 2017-09-22 | 环球智达科技（北京）有限公司 | A kind of advertisement obtains system |
| CN107256501A (en) * | 2017-07-14 | 2017-10-17 | 环球智达科技（北京）有限公司 | A kind of advertisement placement method |
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