CN106162238A - For software application is sent to use the system and method for the equipment of advertisement - Google Patents

For software application is sent to use the system and method for the equipment of advertisement Download PDF

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Publication number
CN106162238A
CN106162238A CN201510155932.8A CN201510155932A CN106162238A CN 106162238 A CN106162238 A CN 106162238A CN 201510155932 A CN201510155932 A CN 201510155932A CN 106162238 A CN106162238 A CN 106162238A
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China
Prior art keywords
advertisement
application
equipment
software application
software
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CN201510155932.8A
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Inventor
丹尼尔·康
扎因·贾弗
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Vungle Inc
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Vungle Inc
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Priority to CN201510155932.8A priority Critical patent/CN106162238A/en
Publication of CN106162238A publication Critical patent/CN106162238A/en
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  • Information Transfer Between Computers (AREA)
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Abstract

The present invention relates to the method and system for software application is sent to use the equipment of advertisement.In an embodiment, the system being used for being sent to advertisement and software application equipment includes the device for storing one or more software program；Based on starting the first software application and starting relevant ad server software, receive the device of configuration call from equipment；For configuration file being sent the device to equipment in response to configuration call；Advertisement broadcast event based on the first software application, for receiving the device of ad-request and the ad response with at least one advertisement being sent the device to equipment, at least one advertisement described includes that at least one option is to obtain for service or the second software application of product.

Description

For software application being sent to use advertisement The system and method for equipment
Technical field
Embodiments of the invention relate generally to be sent to software application use advertisement The system and method for equipment.
Background technology
Moving advertising is a kind of advertisement shape by movement (wireless) phone or other mobile devices Formula.Advertisement can present to targeted customer with the form of banner, text box and video ads. But, these advertisements are difficult to be distributed in time targeted customer, and user may will not respond this A little advertisements and these advertisements may being lost interest in.Advertiser can create shared one single Thought and the advertising campaign of a series of advertising messages of theme.Advertising campaign is at special time frame Frame occurs in different media.But, advertisement may be lost interest in by user.
Summary of the invention
Method for software application is provided to the equipment using advertisement explained below And system.In one embodiment, the system being used for being sent to advertisement equipment can also be for being somebody's turn to do Equipment obtains the product for advertisement or the software application of service.This system includes for depositing Store up the device of one or more software program, for based on starting the first software application and phase Close ad service software and receive the device of the configuration call from equipment, and in response to joining Put calling and configuration file is sent the device to equipment.Configuration file includes multiple for from appointing What advertisement source obtains advertisement with the option play on equipment.System also includes based on the first software The advertisement broadcast event of application program receives the device of ad-request and has at least for transmission The ad response of one advertisement is to the device of equipment, and at least one advertisement includes at least one option (such as entered by least one advertisement for service or the product of at least one advertisement with acquisition The service of row advertisement or product) the second software application.
Also describe other embodiments.Other features of embodiments of the invention are by from following attached In figure and detailed description obviously.
Accompanying drawing explanation
Embodiments of the invention will illustrate rather than in an illustrative manner by limiting in the accompanying drawings Mode, reference identical in accompanying drawing refers to identical element.It should be noted that In the disclosure, " one " embodiment of this invention is not necessarily referring to same embodiment, and it The meaning be at least one.
Fig. 1 is shown and advertising service and software application is passed by network according to embodiment Deliver to the embodiment of the block diagram of the system 100 of equipment.
Fig. 2 represents to be provided advertising service and software application extremely by network according to embodiment The flow chart of the operation of equipment.
Fig. 3 represents to be provided advertising service and software application extremely by network according to embodiment The flow chart of the operation of the method for equipment.
Fig. 4 represents to be provided advertising service and software application extremely by network according to embodiment The flow chart of the operation of the method for equipment.
Fig. 5 represents typical case's use of the video ads starting the first software application according to embodiment Interface, family.
Fig. 6 represents according to embodiment to obtain the second software application, the second software application The exemplary user interface of the explanation of program.
Fig. 7 represents according to embodiment to obtain the second software application, for raising second The exemplary user interface of software application.
Fig. 8 represents according to embodiment to obtain the second software application, for raising second The exemplary user interface of software application.
Fig. 9 represents the graphic record of the machine with equipment 900 as canonic form, and one of which instructs, For causing machine to perform any one or more methods described here, can be according to embodiment Perform.
Figure 10 is the block diagram of the wireless device 100 according to embodiment.
Detailed description of the invention
Method and system for providing the software application equipment to using advertisement is described.? In one embodiment, also acquisition is used for for by network advertisement being sent to the system of equipment The ability of the product of advertisement or the software application of service provides to equipment.System include for Store one or more software program device, for based on start the first software application and Relevant ad server software receives the device of the configuration call from equipment, Yi Jiyong by network In sending configuration file to the device of equipment in response to configuration call by network.Configuration file bag Include multiple for obtaining advertisement with the option play on equipment from any advertisement source.System is also wrapped Include advertisement broadcast event based on the first software application and receive ad-request device and For sending the ad response with at least one advertisement to the device of equipment, at least one advertisement (such as pass through to obtain service or the product at least one advertisement including at least one option At least one advertisement carries out service or the product of advertisement) the second software application.
Auction system is that third party participant throws in response to actual or prediction advertising renewal request Mark provides and includes that the advertising service applying interior advertising service provides mechanism to equipment.Auction system Capture on equipment before the actual or advertising demonstrating activity of prediction in real time or close in real time Ground provides the demand of advertising service.
In mobile video advertisement, the user of advertiser, publisher and publisher needs efficiently Movable.Advertiser includes the advertisement for being included on publisher's network of application program and game The tissue that advertising service is paid.Publisher provides the user content.Publisher potentially includes software Application program, mobile applications, news content, game application, sports news etc. Developer.Publisher is to by selling advertising space to show their use in video ads It is interested that family produces income.
Performance can limit according to clicking rate, conversion ratio and video completion rate.User selects extensively The process accused is referred to as clicking on, its selection being intended to comprise any user.The number of times clicked on and display The ratio of the number of times of advertisement is referred to as the clicking rate of advertisement.Conversion occur when user perform with before look into During the affairs that the advertisement seen is correlated with.Such as, when user checks video ads and is arranged on video In advertisement recommend application program time, conversion it may happen that.When user check video ads and During the application program recommended in being arranged on the special time period of video ads, conversion it may happen that. When to user's display advertisement and in special time period user determine on gray website During shopping, conversion it may happen that.The ratio of the number of times of conversion times and display advertisement is referred to as conversion ratio. Video completion rate is that the number of times that video ads has shown on equipment starts with video ads The ratio of number of times.The advertisement that advertiser is likely to by ad system is for they is paid, in advertisement system In system, advertiser click on each time cost (CPC), click on for every thousand times cost (CPM), Complete to check the basis of cost (CPCV) and/or installation cost (CPI) each time each time Upper for location advertising marked price.1000 represent 1,000 perceptions.
In this section, it is described with reference to several embodiments of the present invention.Described in embodiment The shape of parts, relative position and other aspects are not the most clearly defined, and the scope of invention is not Being only limitted to shown parts, it is only for illustration purposes only.
Fig. 1 shows and passes through network by advertising service and software application journey according to an embodiment Sequence provides the embodiment of the block diagram of the system 100 to equipment.Ad system 100 includes advertisement Engine 130, process logic (processing logic) 132, device's document 134, storage are situated between Matter 136, auction system 190, advertisement shop 150, and provide programming to create and revise wide Announcement is movable, and (e.g., the advertising campaign of transmission video ads to mobile device, transmission video ads is extremely The advertising campaign of any kind of equipment) programming advertising campaign framework 160.Auction system 190 Can combine with ad system or separate from ad system.Auction system 190 is permissible Including different types of auction, including installation cost each time (CPI), click on cost each time (CPC), cost (CPM), the second price auction and advertising renewal auction are clicked on for every thousand times. System 100 provides advertising service (e.g., to transmit in mobile applications for advertiser 184 Advertising service, the advertising service transmitted in non-Web-browser application) to equipment 102/104 and 106 (e.g., source device, terminal unit, mobile phone, panel computer, pens Remember this computer, computer, connect or mix TV, Web TV, internet television, network electricity Depending on, intelligent television, satellite equipment, satellite television, automobile, aircraft, intelligent appliance etc.). The device's document of equipment position based on herein below, i.e. equipment (global positioning system (GPS) Coordinate, network (IP) address, honeycomb triangulation), the social archives of the user of equipment and The classification of the application program being arranged on equipment and type.
Application shop 162 includes data base, and it is used for storing software application to pass through network Transmit and be arranged on equipment.Such as, the user of mobile device checks video ads on equipment And after determining interaction and participating in video ads, software application may be sent to by network Mobile device.User can be set to be arranged on by video ads request downloaded software application program Standby upper.Video ads one can be provided to be chosen after by equipment (or the most immediately) immediately even It is connected to apply shop 162 or equipment (or the most immediately) immediately is connected to third-party application business The option in shop 188.This option can in the form of a link or any other is for by software application Download program is to equipment and technology mode.System 100 provides the technological means of improvement, and being used for will Advertising service and software application are sent to equipment in time.Such as, system 100 transmits in time Including applying the advertising service of interior video ads to mobile device.
In contrast, in order to from application shop downloaded software application program, legacy application takes Business provider (e.g., application shop) needs user to access and registers specifically to apply shop.So And, in some areas in the world, it is difficult to location in time and there is requested software application Apply shop and be difficult in time software application is sent to mobile device.User may need Hundreds of the accounts wanting multiple accounts or the most hundreds of application shop are the most of the same race to obtain Class and the software application of type.
Each equipment includes that respective ad service software 103,105,107 (e.g., open by software Give out a contract for a project (SDK)), it includes a set of SDK, is used for including that application program is embedded Advertising service advertising service (e.g., in mobile applications transmit advertising service, The advertising service transmitted in non-Web-browser application).Application program embedded advertisements is lived Move and be used to attendant application embedded device (e.g., Mobile solution journey on the mobile apparatus In sequence, the non-web browser on equipment moves in software application etc.) advertising campaign (e.g., video ads).Publisher 182 (or developer) issues and sells advertisement to advertiser The content in space.(e.g., ownership device (Attributers) 186 can install software on the terminal device The software development kit of developer) and follow the trail of user and publisher and the application program of developer and Advertisement mutual.Then ownership device can with system 100 and suitable publisher and developer altogether Enjoy this user data and device data.This user and device data are used for analyzing by system 100 , data science and the modeling of investment in advertising return rate.System 100, equipment 102,104 and 106, advertiser 184, publisher 182, ownership device 186 and with third party transaction participant's Advertising renewal device 195 by network 180 (as the Internet, Wide Area Network, wireless MAN, Artificial satellite, cellular network (cellular), IP network etc.) link up.Third party transaction participates in Person can in real time or near real-time (e.g., prior to the advertisement play on equipment 1 hour, Prior to the advertisement of broadcasting 15 minutes on equipment, prior to the advertisement of broadcasting 1 minute on equipment, Prior to the advertisement of broadcasting 15 seconds on equipment, it is less than 15 seconds prior to the advertisement play on equipment, Prior to the advertisement of broadcasting 1 second on equipment) bid, use auction system 190 to carry for equipment For advertising service (e.g., including the application journey of preview (e.g., video trailer) of application program Sequence embedded video advertisement, application program embedded advertisements gray to brand and performance is lived Dynamic).Process logic 132 and can include filtering function, for screening potential available advertisement Activity, optimizes function, is used for determining that optimal advertising is movable, and selector function, is used for selecting Select optimal activity.Filtering function can be based on practicality, device characteristics (e.g., device's document 134) filter with user's feature (e.g., age, sex, race, position etc.).
Advertiser 184 or publisher 182 (or developer) can be by network 180 with programmings Mode access programming advertising campaign framework 160, be used for creating and revise advertising campaign (e.g., For application program embedded video advertisement is sent to mobile device advertising campaign, be used for by Application program embedded video advertisement is sent to the advertising campaign of any kind of equipment).Then, By network 180 advertising campaign from any advertisement source is sent to target UE (as 102、104、106).Programming advertising campaign framework 160 includes application programming interface (APIs) With realize assembly.Application programming interface be one group for the example building software application Journey, agreement and instrument.Application programming interface designated software assembly is the most mutual.Advertiser 184 or publisher 182 (or developer) from system 100 obtain programming advertising campaign software, Then it is used for this software accessing programming advertising campaign framework 160.
In one embodiment, system 100 includes storage medium 136, to store one or many Individual software program.Application system embedded advertisements (e.g., video ads) is sent to set by system Standby, and also it is used for the product of advertisement or the software application of service by providing to obtain for equipment The ability of program.System includes the device for storing one or more software program, for base Received from setting by network in starting the first software application and relevant ad server software The device of standby configuration call, and for sending configuration literary composition in response to configuration call by network Part is to the device of equipment.Configuration file include multiple for from any advertisement source obtain advertisement with The option play on equipment.System also includes that advertisement broadcast event based on software application connects Receive the device of ad-request and there is the ad response of at least one advertisement to equipment for sending Device, at least one advertisement include at least one option with obtain at least one advertisement Service or the second of product (e.g., being carried out service or the product of advertisement by least one advertisement) Software application.The second software application and startup with the embedded acquisition of application program First software application is different.
Fig. 2 represents provides advertising service and transmission software application according to an embodiment by network Program is to the flow chart of the operation of equipment.The advertisement of ad system and software application transmit behaviour Making flow process to be performed by equipment and system, this equipment and system include processing circuit or process is patrolled Volume.Process logic (e.g., processing logic 202) and hardware (circuit, special logic can be included Deng), software (as in general-purpose computing system or special purpose machinery or equipment run) or the two Combination.In one embodiment, system performs the operation of method 200.In one example, Vertical dotted line 277 and 278 represents assembly (e.g., Advertisement Server 203, the auction system of system 201 System 290, advertisement shop 210, application shop 285) with the external module of system 201 (e.g., if Standby 230, ownership device 280, exchanger 299, third party database 297, third-party application shop 264) separation.Outside the assembly of system 201 is by network (e.g., network 180) and system Parts connects.
Equipment 230 (e.g., source device, terminal unit, mobile phone, panel computer, notes This computer, computer, connect or mix TV, Web TV, internet television, Web TV, Intelligent television etc.) start software application (e.g., in software application 231-234 extremely Few one).Software application may be relevant with dissimilar or kind application program, bag Include game, amusement, fashionable dress, food, news and brand application program.Such as, user is permissible Select in software application 231-234.Ad service software 240 is also based on soft The startup of in part application program and start.Ad service software 240 may be answered with software Relevant by program or be embedded into software application.Ad service software 240 can include following Or relevant to following: logic 242 (e.g., for communication such as the communication logic of ad-request), For store one or more advertisement or advertising campaign advertisement buffer memory 244, for receiving, Selectively store and play the advertisement flowing function 246 of mobile advertisement, be used for determining equipment With switching performance (such as type (e.g., 4G LTE, 3G, WiFi, WiMax, the 5G connected Deng), the connection in broadband, the position of equipment, the type of equipment, display characteristic (e.g., pixel Density, color depth) etc.) functions of the equipments 248.Start software application or advertisement clothes Business software may have advertisement broadcast event, for showing on a display of the device or playing application Program embedded advertisements.In operation 250, the process of the Advertisement Server 203 of system 201 Logic 202 based on start software application and relevant ad service software 240 receive from The configuration call of equipment 230.In operation 252, process logic 202 in response to configuration call Send and include that the response of at least one configuration file is to equipment 230.At least one configuration file bag Include different options, be used for obtaining advertisement to play in advertisement broadcast event.An embodiment In, during advertisement broadcast event, the first option includes that playing at least one is buffered in equipment Advertisement on 230.Second option includes that plan is play at least one and is buffered on equipment 230 Advertisement, but require at least one the more preferable advertisement from system 201.If system 201 and Time (e.g., be timely for anticipated advertisement broadcast event, set at least one configuration file In the fixed time period) obtain or transmit at least one more preferable advertisement, then at least one is more preferable Advertisement will play during anticipated advertisement broadcast event.At least one more preferable advertisement is pre- Phase than at least one caching ad have higher conversion ratio or obtain mutual higher of user can Can property.Otherwise, caching ad is play.3rd option includes that plan is play at least one and is buffered in Advertisement on equipment 230, but require from least one of exchanger (exchange) 299 Preferably advertisement.If the exchanger 299 including third party database 296 provides at least in time One more preferable advertisement, then preferably advertisement will be play during advertisement broadcast event.No Then, caching ad is play.4th option includes that plan is play at least one and is buffered in equipment 230 On advertisement, but require from least one more preferable advertisement of system 201 or exchanger 299. If system 201 or exchanger 299 provide at least one more preferable advertisement in time, the most more preferably Advertisement will play during advertisement broadcast event.Otherwise, caching ad is play.
5th option is included at least one ad stream play during anticipated advertisement broadcast event Enter equipment 230.6th option includes that the advertisement of at least one inflow equipment 230 is play in plan, But require at least one the more preferable advertisement from system 201.If system 201 is (the most e.g., It is timely for anticipated advertisement broadcast event, within the time period that configuration file sets) carry For at least one more preferable advertisement, then preferably advertisement will be broadcast during advertisement broadcast event Put.Otherwise, the advertisement of playing plan flowing.7th option includes that at least one stream is play in plan Enter the advertisement of equipment 230, but require at least one the more preferable advertisement from exchanger 299. If exchanger 299 provides a more preferable advertisement in time, then preferably advertisement will be extensively Play during accusing broadcast event.Otherwise, the advertisement of playing plan flowing.8th option includes meter Draw and play at least one advertisement flowing into equipment 230, but require from system 201 or exchanger The more preferable advertisement of at least one of 299.If system 201 or exchanger 299 provide one in time Individual more preferable advertisement, then preferably advertisement will be play during anticipated advertisement broadcast event. Otherwise, the advertisement that playing plan flows into.In other embodiments, configuration file includes option The subset of 1-8, for obtaining at least one advertisement or the additional option of advertising campaign or different choosing Item (e.g., including potential caching and the option of flow operation).
Configuration file can in the case of not affecting ad service software 240 by system 201 or Equipment 230 changes.Especially, configuration file can not affect ad service software 240 It is changed in the case of version, thus user need not update the version of ad service software 240 This, even if configuration file is changed.System 201 is intended to the most relevant and the highest conversion advertisement Activity is sent to use the equipment of configuration file.
Operation 254 in, anticipated advertisement broadcast event or reality advertisement broadcast event it Before, the process logic 202 of Advertisement Server selectively receives ad-request, this ad-request Have and send out based on (e.g., 1 hour, 15 minutes, 60 seconds, 10 seconds etc.) in the near future Config option (e.g., the option of at least one configuration file of raw expection advertisement broadcast event 1-8).If ad-request occurred before anticipated advertisement broadcast event, it can be predictability Ad-request.Alternatively, the advertisement that Advertisement Server produces based on receiving configuration call please Asking, it shows that user has had been started up software application and expected that advertisement broadcast event will very May occur in the near future, even if not receiving ad-request from equipment.
Ad-request includes different types of information, and including publisher's setting, (that e.g., selectes is soft The publisher of part application program), determine the application program ID of selected software application, use In the positional information of time location of application program embedded advertisements, user characteristics, equipment feature (such as device id), geodata, position data, exercise data (e.g., from accelerometer or The exercise data of gyroscope), language, time, application program arrange, the people of the user of equipment Mouth data, session data (e.g., how long user has used selected application program) And cache information.Advertisement Server (e.g., the process logic 202 of Advertisement Server 203) place Reason ad-request is to determine based on the information in the ad-request being included in prediction with application program At least one advertisement play or the advertisement form of commercial breaks and time location are (e.g., according to turning The optimum advertisement form of the probability changed, according to the optimum time meta of the probability of conversion Put).Advertisement Server determines advertisement form and time location, its most probable causes user to participate in, User is mutual, convert or produce income for publisher or developer.
Ownership device 280 may have the software (SDK such as the developer of application program Bag), it is arranged on the equipment of user the data to obtain third party user (as from equipment The user data 281 of 230).User data can include mutual to user and participate in software application Program and the tracking of advertising campaign.User data can also include that the time of set up applications is long When degree, the quantity of purchase applications and purchase product or the buying pattern of service and purchase Between.User data can also include monitoring objective, and how user uses application program.Can be with User data (such as user data 282) is shared by system 201, publisher and advertiser.
Advertising campaign framework 206 can access data, parameter or draw from target platform or advertisement Hold up 255 for creating and revise the algorithm of advertising campaign.Parameter include from include system 100, The equipment feature in any source of ownership device 186, advertiser 184 and publisher 182 is (such as equipment ID, equipment age) and user characteristics (such as user cost, conversion ratio, participation rate, application journey Sequence type, IAP are movable).Advertising campaign can be stored in advertising campaign shop 216. Storage medium 204 storage is used for creating and revise advertising campaign, targeted customer and selection most probable Cause user to participate in, user is mutual and one or more application programs of advertising campaign of converting connect Mouth and the instruction of component software.Storage medium also instructs for the storage of Advertisement Server function, including Thering is provided the instruction of application program embedded advertisements, this application program embedded advertisements includes having and obtains Take software application to be transferred to the video ads of the option of equipment, be used for obtaining requested The instruction of software application, and for transmitting the instruction of requested software application. Process logic and coupled to storage medium 204.
Advertisement Server (such as the process logic 202 of Advertisement Server 203) also processes advertisement please Ask (or ad-request of prediction) and visit for the option 2-8 of at least one configuration file Ask advertisement shop 210 and exchanger 299 at least one with obtain at least one may or may be used The advertisement that can change or advertising campaign.Advertisement or advertising campaign can be included in software application One or more tests of client are showed in (such as a kind of selective advertisement gap).Advertisement clothes Business device (such as the process logic 202 of Advertisement Server 203) can be joined based on one or more Putting parameter determination will which option in Treatment Options 1-8 or make which choosing in option one-8 Item processes ad-request (or ad-request of prediction).Alternatively, equipment or user are permissible Will process or utilize which option in option one-8 based on these parameter determinations.
For option one, equipment is wide from least one cached with the embedded broadcasting of application program Accuse.For accessing the option in advertisement shop 210, in act 260, process logic 202 Send advertising calls or request (or the advertising calls of prediction or request) to the advertiser of system 201 Shop 210.Advertisement shop includes the advertising database 212 with advertising campaign and advertisement.Advertisement Data base 212 can be first party advertising database, i.e. the data base of system 201.Advertisement Shop can provide optionally through label function 214 and access third party's advertising database 297 Entrance.Label function 214 produces or stores for accessing one or more third party's advertisement number Advertising service label according to storehouse 297.The Streaming Media that advertising campaign and advertisement can flow to equipment is wide Accuse 246 or be stored in the advertisement caching shop 240 of equipment.
Operation 262 in, Advertisement Server receive from advertisement shop 210 ad response with Answer an advertisement calling or request (prediction advertising calls or request).Ad response includes tool There is the payload (payload) of one or more potential advertisement or advertising campaign, be used for flowing to Equipment 230 or optionally have advertising service label, is used for accessing one or more third party Advertising database 297.If Advertisement Server receives advertising service label, then advertising service Device sends ad-request (or ad-request of prediction) to third party database in operation 295 And operation 296 in from third party database 297 receive ad response (or prediction advertisement Response).Ad response from advertisement shop goods third party database 297 includes one or many Individual advertisement or advertising campaign and potentially include for being sent or flow to of equipment 230 Or multiple advertising testing.Choosing that is based at least one configuration file fixed or that selected , process logic 202 and decide whether to make at least one advertisement or advertising campaign and one or many Individual advertising testing flow to equipment 230.
Advertisement Server can access quilt based on processing ad-request (or ad-request of prediction) To the exchanger with some option (such as option 3,4,7 and 8) of at least one configuration file 299.In this case, Advertisement Server transmission exchange request (or the exchange request of prediction 270) to auction system 290, the advertisement broadcast event of the prediction on equipment or reality wide Before accusing broadcast event, this auction system has auction engine 291 and data base 293.As Selecting, auction system combines with ad system 201.Auction engine 291 processes advertisement Exchange request 270 also produces based on including that at least one price is (such as advertisement or the end of advertising campaign Valency or lowest price), inventory allocation and participation auction participant at interior different business rules Auction.
In one embodiment, auction is the second price auction, and the most each participant provides him Ceiling price (as each application program install 10 dollars) and highest bidder pay The price (as each application program installs 8 dollars) of the second high person.This profit model excellent Dian Shi advertiser only bids, and they are ready to pay the maximum of a set condition.Another suitor's In the scheme that maximum price is substantially reduced, highest bidder only can be charged for the second high price of auction Lattice.This encourages advertiser to be that stock marks reality or real market value, and stays to advertiser There is less chance.
Auction determines which participant can provide more preferable advertisement for equipment in time.In operation In 274, auction system 290 send advertising renewal request (or prediction advertising renewal ask extremely Each participant of auction).Advertising renewal request (or advertising renewal request of prediction) includes Configurable parameter, configurable parameter include at least one Ad Length, one or more extensively Accuse test, play the bit rate of advertisement, advertisement classification, age class, to repeatedly redirecting Restriction with minimize delay and reserve price.Configurable parameter is intended to improve Consumer's Experience (as logical Cross and minimize delay) and provide the user safety based on age class.The most one or more ginsengs In operation 276, advertising renewal response (or advertising renewal response of prediction) is replied with person.Clap Sell engine and process advertising renewal response (or advertising renewal response of prediction) (BI Developer Platform (bids)) and determine which participant, if any, will be actual advertisement Broadcast event (or advertisement broadcast event of prediction) provides more preferable advertisement on equipment Play.Reply or advertisement from participant can be stored in data base 293.In operation In 272, ad response (or ad response of prediction) sends to advertising service from auction engine Device.Then ad server processes is from the triumph determined according to auction system or selected ginseng Advertisement with person.In this case, the advertisement that Advertisement Server provides for Advertisement Server is unloaded Effectively the loading with and the form (if necessary) of advertisement be transformed into reference format of lower advertisement (such as extensible markup language (xml) standard, digital video advertising service template (VAST)). Advertisement Server can in the future selfing parallel operation triumph or selected participant the widest Accuse or possible any bid from exchanger and the advertisement being buffered on equipment and with from The ad response in advertisement shop and the more preferable advertisement that obtains compare.In operation 284, Then Advertisement Server can select at least one the more preferable advertisement from advertisement shop, have From exchanger triumph or the selected participant of bid, the advertisement being buffered on equipment or Selectively it is not engaged in the third party database 297 of exchanger.Preferably advertisement expection ratio is slow There is the advertisement on equipment more likely change or there is the acquisition mutual higher probability of user.Extremely A few more preferable advertisement and one or more advertising testing, if selected, then delayed Exist on equipment or inflow equipment and occurring at actual advertisement broadcast event or prediction Prediction advertisement broadcast event during play.
Advertisement or advertising are play during advertisement broadcast event on a display of the device.? Any time before, during or after advertisement broadcast event, application program embedded (as Start mobile software application, move software application at non-web browser, non- Web browser software application program) video ads provide link or other technologies means for Access or obtain the software application relevant with video ads.Such as, user can be user Equipment on play the first game application and application program embedded advertisements play thing During part, user can check video ads.Video ads can be the second game application Advertisement or totally different type of product or service.Video ads is it would appear that for acquisition the Two game application or for obtain with different types of product or service (as different types of Game services or product, sports service or product, entertainment service or product, fashionable dress service or product Product, Brand Service or product etc.) option of relevant another software application.Second trip Play application program or with different types of product or service another relevant software application Not on the equipment of user.In operation 267, user can select video ads to provide For obtaining the option of the software application of request, link or other technologies means, and should Generate and send to system 201 from equipment by PROGRAMMED REQUESTS.Then, system is (such as application program Service 208) application requests can be processed, determine for obtaining request software application Application program source and from include apply shop 285 any application program source obtain software Application program, application shop 285 is the part of system 201 or external application source such as the Tripartite's application program shop 264.
In one embodiment, when application program service 208 connects broadband, response based on network Between, application program shop postpones at least one in (such as server delays) and cost and determines and answer Use program shop.If application program service 208 determines obtains quilt from application program shop 285 The software application of request, then system produces application requests 285 and sends to application Program shop 285.The process logic 288 in application program shop 285 processes application requests 285 and produce application response 287, if being available in application database 289 , then application response 287 will include requested software application.Then application program Response 287 is sent to application program service 208.Application program service 208 can be such as figure The module in Advertisement Server 203 shown in 2 or logic, or application program service 208 can To be present in the single apps server in system 201.Then application program service 208 process application response 287 and produce application response 268, and this application program rings 268 are answered to be sent to equipment 230 thus user can install software application on equipment.
In another embodiment, application program service 208 determines from third party application shop It is concurrent that the 264 requested software applications of acquisition and system produce application requests 227 Deliver to application program shop 264.The process logic 265 in application program shop 264 processes application PROGRAMMED REQUESTS 227 also produces application response 228, if in application database 266 In available, then application response 228 will include requested software application.Then should It is sent to application program service 208 with program response 228.Then application program service 208 Process application response 228 and produce application response 268, this application response 268 It is sent to equipment 230 thus user can install software application on equipment.
In another embodiment, in operation 267, user can select by application program embedding Enter formula video ads provide for obtain the option of requested software application, link or Other technologies means, and directly from application program shop 285 or third party application shop 264 access and obtain software application to equipment 230.In this embodiment, advertisement system System 201 (such as application program service 208) or third party application service are (as third party should With program shop 264) can select for obtaining the option of software application, chain user Connect or before technological means, predefine the application program source for selected software application. Interchangeable, ad system 201 (such as application program service 208) or third party application Service (such as third party application shop 264) can only select to be used for obtaining soft user Determine before the option of part application program, link or technological means for selected software application journey The application program source of sequence.
Fig. 3 represents provides advertising service and transmission software application according to embodiment by network The flow chart of operation to the method for equipment.Device or system can perform advertisement and application program The operating process of system, this device or system include process circuit or process logic.Process logic Can include that hardware (circuit, special logic device etc.), software are (as in general-purpose computing system Or run on special purpose machinery or equipment) or the two combination.In an embodiment, system is (as being System 201) by the operation of the instruction executing method 300 of execution process logic.System passes through network (e.g., network 180) connect with one or more equipment.
In an embodiment, equipment starts software application.Such as, user can select to install A software application on equipment.Based on starting software application, advertising service is soft Part (such as SDK (SDK)) is also started up.Ad service software may be with soft Part application program is relevant or embedded software application program.Ad service software 240 can include with Lower or relevant to following: logic 242, advertisement cache shop 244, function 246 is flowed in advertisement, The functions of the equipments 248 of equipment 230.Start software application and may have advertisement broadcast event, use In showing on a display of the device or play-back application embedded advertisements.In operation 304, The Advertisement Server (such as Advertisement Server 203) of ad system is based on starting ad service software Receive the configuration call from equipment.In operation 306, Advertisement Server sends configuration file To equipment to respond configuration call.Configuration file includes for obtaining advertisement to play thing in advertisement The different options (option one-8 as described in Fig. 2) play in part.
In operation 308, advertisement broadcast event based on advertisement broadcast event or prediction, advertisement The process logic reception of server has the wide of the config option (such as option one-8) of configuration file Accuse request.In operation 310, ad server processes ad-request based on configuration file Determine that the caching ad that option determines whether on use equipment (is play such as option one and delayed from equipment The advertisement deposited) or the need of accessing advertisement shop, exchanger or advertisement shop and exchanger. Advertisement Server (or functions of the equipments 248 of equipment 230) is true based on one or more configuration parameters Surely will which choosing in Treatment Options 1-8 (or any available option of configuration file) Or make which option can be used in process ad-request.In an embodiment, configuration parameter includes For the broadband of the connection between equipment and Advertisement Server, device characteristics, user personality, go out SLA (as postponed), buffer window and business rules, this business rules of version business Including position, time, the availability of new advertising campaign and the availability of higher translation activity.
In operation 312, then Advertisement Server can select and send from advertisement shop At least one more preferable advertisement (as more attracting compared with the caching ad on equipment, more hand over Mutually formula, the advertisement more likely changed), (throw from the selected advertisement transition response of conversion Mark) at least one more preferable advertisement, selectively from be not engaged in conversion third party's number According at least one more preferable advertisement in storehouse 297, or play the instruction of the advertisement being buffered on equipment. Selected advertisement is that the application program play during advertisement broadcast event is embedded extensively Accuse.
Any time before, during or after advertisement broadcast event, selected advertisement (as Application program embedded video advertisement) include an option, this option is for accessing or obtain and regarding Frequently relevant and the most on a user device the software application of advertisement provides link or other skills Art means.Such as, user can play on the equipment of user the first game application and During advertisement broadcast event, user can check video ads.Video ads can be second The advertisement of game application or totally different type of product or service.Application program is embedded Video ads is it would appear that be used for obtaining the second game application or for obtaining and inhomogeneity The product of type or service (as different types of game services or product, sports service or product, Entertainment service or product, fashionable dress service or product, Brand Service or product etc.) relevant another The option of individual software application.In operation 314, have selected to obtain quilt based on user Request software application provided by application program embedded video advertisement option, link or Other technologies means, system receives the application requests from equipment.Then, system (as The application program service 208 of system 201) application requests can be processed, determine for obtaining Take the application program source of requested software application and from including any of application shop Application program source obtains software application, and application shop is a part or the outside of system 201 Application program source, such as third party application shop in operation 316.
In operation 318, then systematic difference procedure service produces and includes requested software To equipment thus user is permissible in interior application response and by network transmission for application program Equipment is installed software application.
In another embodiment, user can select to be provided by application program embedded video advertisement For obtaining the option of requested software application, link or other technologies means, and And directly access and obtain soft from application program shop 285 or third party application shop 264 Part application program.
Fig. 4 represents provides advertising service and transmission software application according to embodiment by network The flow chart of operation to the method for equipment.Device or system can perform the advertisement of ad system Operating process, this device or system include process circuit or process logic.Process logic can wrap Include hardware (circuit, special logic device etc.), software (such as operate in general-purpose computing system or On special purpose machinery or equipment) or the two combination.In an embodiment, equipment (e.g., source device, Terminal unit, mobile phone, panel computer, notebook computer, computer, connect or mix TV, Web TV (IPTV), internet television, Web TV (Web TV), intelligence TV, satellite equipment, satellite television, automobile, aircraft, intelligent appliance etc.) perform advertisement clothes The instruction of business software or advertising software is to perform the operation of at least some method 400.Advertisement System is connected with equipment by network (e.g., network 180).
In one embodiment, equipment starts software application in operation 402.Such as, User can select a software application.Based on starting software application, advertising service Software (such as SDK (SDK)) is also started up.SDK (SDK) May or embedded software application program relevant with software application.Ad service software can be wrapped Include following or with below in connection with: logic 242, advertisement caching shop 244, advertisement flowing function 246, And the functions of the equipments 248 of equipment 230.The software application started may have advertisement to play thing Part, for showing on a display of the device or playing advertisement.In operation 404, based on opening Dynamic ad service software, configuration call is sent the advertisement clothes to ad system by network by equipment Business device.In action 406, equipment is received from advertisement by network in response to configuration call The configuration file of system.Configuration file includes for obtaining at least one advertisement to play in advertisement The different options (option one-8 as described in Fig. 2) play in event.
In operation 408, equipment (or ad system) determines to process which kind of configuration file Option (such as 1-8) or make which option can be used in process ad-request.In an embodiment, This determine it is based on one or more configurable parameters, including for equipment and advertising service The broadband of the connection between device, device characteristics, user personality, the SLA of publisher (as postpone), buffer window and business rules, this business rules includes position, the time, new The availability of advertising campaign and the availability of higher conversion activity.In act 410, base In advertisement broadcast event, equipment is sent by network has what configuration file configurable determined The ad-request of option (e.g., option one-8, any possible option) is to Advertisement Server. Ad server processes ad-request also determines advertisement or advertising campaign for advertisement broadcast event.? In operation 412, equipment receives the ad response from ad system.Ad response include from At least one more preferable advertisement in advertisement shop, from conversion at least one more preferable advertisement, Selectively, play the instruction of at least one advertisement being buffered on equipment, or selectively, At least one of third party database of the advertisement conversion being not engaged in option 2-8 is the widest Accuse.Then during advertisement broadcast event, at least one more preferable advertisement be buffered on equipment or Inflow equipment and played application program embedded advertisements.Then the advertisement in operation 414 During broadcast event, the advertisement selected is that the application program play on equipment is embedded extensively Accuse.
Any time before, during or after advertisement broadcast event, selected advertisement (as Application program embedded video advertisement) provide one to have link or the choosing of other technologies means , for accessing or obtain software application journey relevant to video ads and the most on a user device Sequence.Operation 416 in, user can select in order to obtain requested software application by Video ads provide option, link or other technologies means and this can cause equipment produce should Use PROGRAMMED REQUESTS.In operation 418, equipment sends application requests to system.Then, System (such as the application program service 208 of system 201) can process application requests, really Determine the application program source for obtaining requested software application and from including application business Any application program source in shop obtains software application, and application shop is of system 201 Divide or external application source, such as third party application shop.
Then systematic difference procedure service produces the application journey including software application Sequence responds.In operation 420, equipment receives and responds thus user from systematic difference program Equipment is installed software application.
In another embodiment, user can select to be provided by application program embedded video advertisement For obtaining the option of requested software application, link or other technologies means, and And directly access and obtain soft from application program shop 285 or third party application shop 264 Part application program.
In certain embodiments, operational approach disclosed herein can be changed, revises, combine Or delete.Such as, operation 308 can breakfast or late generation in the flow process of operational approach 300. Until from advertisement shop or obtain advertisement from conversion and produce delay, could occur to operate 308 This determine.By similar method, operation 410 can be earlier in the flow process of operational approach 400 Or late generation.Until from advertisement shop or from conversion obtain advertisement and produce delay, Cai Nengfa Raw this of operation 410 determines.Can hold with device described here or data handling system Method in the row embodiment of the present invention.Device or data handling system are probably traditional general meter Calculation machine system or special-purpose computer, design or plan traditional general-purpose computing system or special meter Calculation machine is to perform unique function or the advertising service function of limited quantity and it is also possible that to use The embedded application program transmission to terminal unit of application program.
In one embodiment, Fig. 5-8 represents sequence of user interface, checks for user Advertisement (such as video ads) in one application program, and then have a selectable option, Present this option for accessing and obtain the second application program.
Fig. 5 represent according to an embodiment start the first software application in video wide The exemplary user interface accused.At first software application of startup of equipment 500 (such as movement Application program, non-Web-browser application) in, equipment 500 includes display 510, uses There is the user interface of video ads 520 in display.Video ads be advertised product or service (as Second software application).
Fig. 6 represents according to an embodiment for obtaining the second software of the second software application The exemplary user interface of the explanation of application program.It is partly or entirely play at video ads 520 After, the display 610 of equipment 600 shows user interface 602, and it includes should for the second software With product or the explanation of service (as application program illustrates) of program.User interface 602 includes The download option 630, for downloading the second software application in the first software application. In this way, user easier can become the video ads of the second software application The target of 520 and user can obtain the second software application.
Fig. 7 represents according to an embodiment to obtain the second software application, is used for improving The exemplary user interface of the second software application.(answer as mobile at the first software application With program, non-Web-browser application) in video ads (such as video ads 520) After partly or entirely playing, the display 710 of equipment 700 shows user interface 702, its bag Include the image (such as application program image) of the product for the second software application or service. User interface 702 includes the download option 730, for downloading second in the first software application Software application.User interface 702 can also include relevant to the second software application Other information, the second software application package includes icon area 750, for showing the second software The icon of application program, and grading region 760, for hierarchy level (such as Rating level) and The user comment of many In Grade levels.
Fig. 8 represents according to an embodiment to obtain the second software application, is used for improving The exemplary user interface of the second software application.(answer as mobile at the first software application With program, non-Web-browser application) in video ads (such as video ads 520) After partly or entirely playing, the display 810 of equipment 800 shows user interface 802, its bag Include product or the figure of service for the second software application under the background of user interface 802 As (such as application program image).Under front background, user interface 802 includes video ads 830, For showing video ads for the second software application, and the download option 840, for from the The second software application is downloaded in one software application.In an embodiment, equipment 500 phase When in same or analogous equipment 600,700 and 800 and display 500 also correspond to identical or Similar display 600,700 and 800.
Fig. 9 represents the graphic record of the machine as canonic form with computer system or equipment 900, its In one group of instruction, be used for causing machine to perform any one or more methods discussed herein, can To be performed.In selective embodiment, machine can connect (as passed through network (networked)) to the other machines in LAN, Intranet, extranet or the Internet. Machine can in client/server network environment as server or client actions, or Equity (or distribution) network environment operates as peer.Machine can be personal computer, Tablet PC, Set Top Box, personal digital assistant, mobile phone, mobile device, network set Standby, server, network router, switch or bridge or be able to carry out a set of instruction (order Or other) any machine, the action that this set of instruction specified machine is to be taked.Further, When a machine is only described, term " machine " also should include the set of any machine, these Machine individually or jointly performs a set (or sets) instruction to perform one discussed herein Or multiple method.
Exemplary apparatus 900 includes that processing system 902, main storage 904 are (such as read only memory (ROM), flash memory, dynamic RAM (DRAM), such as synchronous dynamic random Access memorizer (SDRAM) or blue Bath dynamic RAM (RDRAM) etc.), quiet State memorizer 906 (such as flash memory, static RAM (SRAM) etc.) and data are deposited Storage equipment 918, it is interconnected by bus 930.
Processing system 902 represents the most one or more micro-place of one or more general purpose processing device Reason device, CPU etc..More particularly, processing system 902 can be complicated order Collection calculates (CISC) microprocessor, Jing Ke Cao Neng (RISC) microprocessor, surpasses CLIW (VLIW) microprocessor or perform other instruction set processor or perform instruction set The processor of combination.Processing system 902 can also be one or more dedicated treatment facility such as Special IC (ASIC), field programmable gate array (FPGA), digital signal processor (DSP), network processing unit or its be similar to.Processing system 902 is configured to execution and processes logic 926, For performing operation discussed herein or step.
Equipment 900 farther includes Network Interface Unit 908, and Network Interface Unit 908 may Including radio circuit, be used for sending or receive radio frequency cell signal, WiFi wireless transceiver, USB component, NFC assembly or any other communications component communicated for transmission and reception. Equipment 900 be likely to include input-output apparatus 910 (as display, liquid crystal display, etc. Ion display, cathode ray tube, touch display device or be used for receives user's input and aobvious Show the touch screen of output), optional Alphanumeric Entry Device 912 (such as keyboard), optional Cursor control device (such as mouse) and signal produce equipment 916 (such as speaker).
Data storage device 918 can include the non-transitory medium 931 of machine-accessible, its Upper storage have one or more groups instruct (such as software 922), this instruction embody any one or many Individual method described here or function.Software 922 potentially includes operating system 923.Advertisement clothes Business software 924 (such as SDK 924), communication module 926 and application program 928 (such as publisher's application program).During equipment 900 performs software, software 922 is likely to Completely or at least partially it is present in main storage 904 (such as software 923) and/or processes In system 902, main storage 904 and processing system 902 also constitute depositing of machine-accessible Storage media.By Network Interface Unit 908 can transmit further or connect on network 920 Receive software 922 or 923.
The non-transitory medium 931 of machine-accessible can be used for storing set of data structures, number The user defining restriction subscriber data according to structure collection identifies state and user preference.Data structure Collection and subscriber data are likely to other parts of the equipment of being stored in 900, such as static memory 906.
Figure 10 is the block diagram of the wireless device 1000 according to an embodiment.Wireless device 1000 Could be for sending and receive any kind of wireless device of radio communication (such as mobile electricity Words, radio telephone, tablet PC etc.).Wireless device includes processing system 1010, processes System 1010 includes controller 1020 and processing unit 1014.Processing system 1010 and following assemblies Connection: I/O unit 1030, radio circuit 1070, voicefrequency circuit 1060, be used for catching Obtain the optical device 1060 of one or more image or video, determine motion for wireless device 1000 The moving cell 1044 (such as accelerometer, gyroscope etc.) of data (as in three dimensions), The non-transitory medium 1050 of power management system 1040 and machine-accessible.These assembly quilts One or more communication linkages or holding wire connect.
Radio circuit 1070 is for and receiving information transmission to one by wireless connections or network Other equipment individual or multiple.Voicefrequency circuit 1060 coupled to audio tweeter 1060 and mike 1064 and include known for processing the circuit of noise signal.
One or more processing units 1014 can by controller 1020 and one or more machines Non-transitory medium 1050 (such as the computer-readable medium) communication accessed.Medium 1050 can Being can to store code and/or data for use by one or more processing units 1014 Any equipment or medium (such as storage device, storage medium).Medium 1050 can include but It is not limited to the hierarchy of memory, main storage and the additional storage of caching.Medium 1050 Existing any one or more methods described here of memory bank or one or more groups instruction of function (or software).Software can include operating system 1052, ad service software 1056 (software Development kit 1056), communication module 1054 and application program 1058 be (as publisher applies Program, developer application, web browser, HTML 5 (html5) are answered By program etc.).During equipment 1000 performs software, software is likely to fully or at least portion Ground is divided to be present in medium 1050 or in processing unit 1014.Assembly shown in Figure 10 may In hardware, software, firmware or any combination thereon, including one or cross a signal processing and / or special IC on be performed.
Communication module 1054 can communicate with other equipment.I/O unit 1030 with not With the input-output apparatus 1034 of type (as display, liquid crystal display, plasma show Device, cathode ray tube, touch display equipment or for receive user input and display output Touch screen, selectively Alphanumeric Entry Device) communication.
In one embodiment, the non-transitory medium of machine-accessible comprises and can perform computer Programmed instruction, when data handling system performs, it is discussed herein that this instruction causes system to perform Any method.Non-transitory medium 1050 conduct when machine-accessible in an exemplary embodiment When Single Medium illustrates, term " the non-transitory medium of machine-accessible " should include storage One or more groups instruction Single Medium or medium (as centralized or distributed database, And/or related cache and server).Term " the non-transitory medium of machine-accessible " also will Including any instruction, this instruction can store, encode or carry for machine perform one group refer to Order and the method causing the machine one or more present invention of execution.Term be " machine-accessible Non-transitory medium " will correspondingly include, but not limited to solid-state memory, optics and magnetic Medium and carrier signal.
In one embodiment, for transmit application program embedded advertisements to equipment system also Acquisition is used for the product of application program embedded advertisements or the energy of the software application of service Power provides to equipment.System include the device for storing one or more software program, for Based on starting the first software application and relevant ad server software receipt joining from equipment Put the device of calling, and for sending configuration file to equipment to respond the dress of configuration call Put.Configuration file includes multiple for obtaining advertisement from any advertisement source play on equipment Option.System also includes advertisement broadcast event based on the first software application, is used for connecing Receive the device of ad-request and for sending, there is at least one application program embedded advertisements Ad response is to the device of equipment, and at least one application program embedded advertisements includes at least one Option is to obtain the service or product being used at least one advertisement (e.g., by least one advertisement Service or product) the second software application.
In one embodiment, during advertisement broadcast event, at least one application program embeds Formula advertisement is shown on a display of the device.At least one option of at least one advertisement is for accessing Or acquisition the second software application provides link or other technologies means.
In one embodiment, system farther include for receive from equipment for second The application requests of software application is to respond at least one application program embedded advertisements At least one option selection device, for process application requests device, in order to Determine application program source for obtaining requested second software application device and For obtaining software application from any application program source include application program shop Device, this application program shop is system or the part in external application source, including the 3rd Application program shop, side.
Such as, in order to determine the application program for obtaining requested second software application The device in source based at least one second software application for application program source, bandwidth, sound Between Ying Shi and for obtaining the availability of the cost of the second software application.
In one embodiment, system farther includes the dress for generating application response Putting, this application response will include requested second software application, and be used for sending Application response is to the device of equipment, for second software application peace on equipment Dress.
Such as, the selection of at least one option based at least one advertisement, directly from system Application program shop or third party application shop obtain the second software application.
In one embodiment, for providing advertising service to the computer implemented method bag of equipment Include based on the first software application on starting device and relevant ad server software, utilize wide Announcement system receives the configuration call from equipment, and utilizes ad system to send configuration file extremely Equipment is to respond configuration call.Configuration file includes for from any advertisement play on equipment Source obtains multiple options of advertisement.Computer implemented method farther includes based on software application journey The advertisement broadcast event of sequence, receives ad-request, and transmission has the wide of at least one advertisement Accusing and respond to equipment, this at least one advertisement includes that at least one option is to obtain at least one The service of individual advertisement or the second software application of product.
In one embodiment, during advertisement broadcast event, computer implemented method is further Including showing at least one application program embedded advertisements on a display of the device.At least one At least one option of advertisement links or it for accessing or obtain the second software application offer His technological means.
In one embodiment, computer implemented method farther includes to receive for the from equipment The application requests of two software applications is to respond at least one choosing of at least one advertisement Selection, process application requests, determine for obtaining requested second software application The application program source of program, and obtain the second software application from any application program source, This any application program source includes the application program shop of ad system or includes third-party application The external application source in program shop.Such as, determine for obtaining requested second software The application program source of application program is for application based at least one second software application Program source, bandwidth, response time and for obtaining the available of the cost of the second software application Property.
In one embodiment, computer implemented method farther includes generation and will include requested The application response of the second software application, and send application response to equipment For the installation on equipment of second software application.
Such as, the selection of at least one option based at least one advertisement, directly from system Application program shop or third party application shop obtain the second software application.
In one embodiment, for utilizing advertising service to provide software application to equipment Computer implemented method includes the first software application on starting device, based on starting first Software application and relevant ad server software, send configuration call to ad system, and Configuration file is received to respond configuration call from ad system.Configuration file includes for obtaining Multiple options of the advertisement play on equipment.Computer implemented method farther includes based on first The advertisement broadcast event of software application, utilizes equipment, produces ad-request, send from The ad-request of equipment is to ad system, and has the wide of at least one advertisement with equipment reception Accusing response, this at least one advertisement includes that at least one option is to obtain for wide by least one Accuse and carry out the service of advertisement or the second software application of product.
Such as, during advertisement broadcast event, computer implemented method further includes at equipment Display on show at least one advertisement.At least one option of at least one advertisement is for accessing Or acquisition the second software application provides link or other technologies means.
In one embodiment, computer implemented method farther includes to send for the with equipment The application requests of two software applications to advertising equipment to respond at least one advertisement The selection of at least one option, and receive the application response from ad system with equipment For the installation on equipment of second software application.
In one embodiment, equipment includes the first software application on starting device Device, based on starting the first software application and relevant ad server software, send configuration Call to the device of ad system and for receiving from the configuration file of ad system with sound Answer configuration call.Configuration file includes the multiple choosings for obtaining the advertisement play on equipment ?.Equipment includes advertisement broadcast event based on the first software application, utilizes equipment, produces The device of raw ad-request, sends from the ad-request of equipment to the device of ad system, with And utilize equipment to receive the device of ad response with at least one advertisement, this at least one wide Accuse include at least one option with obtain for carried out by least one advertisement advertisement service or Second software application of product.
In one embodiment, during advertisement broadcast event, equipment further includes at equipment Display on show the device of at least one advertisement.At least one option of at least one advertisement Link or other technologies means are provided for accessing or obtain the second software application.
Such as, equipment farther includes to utilize equipment to send answering for the second software application By PROGRAMMED REQUESTS to ad system to respond the selection of at least one option of at least one advertisement Device, and utilize equipment to receive from the application response of ad system for second The device of software application installation on equipment.
In the above description, invention is had been described with reference to wherein concrete typical embodiment.Aobvious And easy insight, the extensive purport of the present invention that can propose in without departing from such as claims with In the case of scope, many modifications may be made.Correspondingly, specification and drawings be illustrative and not It is restrictive.

Claims (12)

1. for advertisement and software application being sent to a system for equipment, including:
Based on starting the first software application on said device and starting relevant ad server Software, receives the device of configuration call from described equipment；
For configuration file being sent the device to described equipment in response to described configuration call, its In, described configuration file includes the multiple choosings for obtaining the advertisement play on said device ?；
Advertisement broadcast event based on described first software application, is used for receiving ad-request Device；And
The ad response will with at least one advertisement sends to the device of described equipment, described extremely A few advertisement includes that at least one option is to obtain for being carried out by least one advertisement described The service of advertisement or the second software application of product.
System the most according to claim 1, at least the one of at least one advertisement wherein said Individual option provides link or other technologies for accessing or obtain described second software application Means.
System the most according to claim 2, wherein farther includes:
For at least one option in response at least one advertisement described selection and from described Equipment receives the device of the application requests for described second software application；
For processing the device of described application requests；
For determining application program source for obtaining requested second software application Device；And
For obtaining software application from any application program source including application program shop Device, described application program shop is a part for system or includes third party application business The external application source in shop.
System the most according to claim 3, wherein determines for obtaining described requested The application program source of the second software application based on described second software application for should With program source, bandwidth, response time and for obtaining the cost of described second software application Availability.
System the most according to claim 3, it farther includes:
For producing the application response including described requested second software application Device；And
For described application response is sent to described equipment for the second software application The device of program installation on said device.
System the most according to claim 3, wherein institute based at least one advertisement described State the selection of at least one option, directly from described systematic difference program shop or the described 3rd Application program shop, side obtains described second software application.
7. for providing the computer implemented method to equipment by advertising service, comprising:
Based on the first software application started on described equipment and startup relevant ad server Software, utilizes ad system to receive the configuration call from described equipment；
In response to described configuration call, described ad system is utilized to send configuration file to described Equipment, wherein, described configuration file includes for obtaining the advertisement play on said device Multiple options；
Advertisement broadcast event based on described first software application, receives ad-request；And And
Set described in the ad response with at least one application program embedded advertisements is sent extremely Standby, at least one application program embedded advertisements described include at least one option with obtain for The service of advertisement or the second of product is carried out by least one application program embedded advertisements described Software application.
Computer implemented method the most according to claim 7, it farther includes: During described advertisement broadcast event, described in displaying, at least one should on a display of the device Using program embedded advertisements, wherein, at least one application program embedded advertisements described is at least One option provides link or other skills for accessing or obtain described second software application Art means.
Computer implemented method the most according to claim 8, it farther includes:
Choosing in response at least one option of at least one application program embedded advertisements described Select, and receive the application requests for described second software application from described equipment；
Process described application requests；
Determine the application program source for obtaining described requested second software application；And And
Described second software application, described any application journey is obtained from any application program source Sequence source includes the application program shop of ad system or includes outside third party application shop Portion's application program source.
Computer implemented method the most according to claim 9, wherein determines for obtaining The application program source of described requested second software application is based at least one institute described State the second software application for application program source, bandwidth, response time and for obtaining State the availability of the cost of the second software application.
11. computer implemented methods according to claim 9, it farther includes:
Generate the application response including described requested second software application；And
Described application response is sent to described equipment for described second software application Program installation on said device.
12. computer implemented methods according to claim 8, wherein based on described at least The selection of at least one option of one advertisement, directly from the application program business of described ad system Shop or described third party application shop obtain described second software application.
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