CN106157096A - Recommend concrete grammar and the system of video ads - Google Patents

Recommend concrete grammar and the system of video ads Download PDF

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Publication number
CN106157096A
CN106157096A CN201610617511.7A CN201610617511A CN106157096A CN 106157096 A CN106157096 A CN 106157096A CN 201610617511 A CN201610617511 A CN 201610617511A CN 106157096 A CN106157096 A CN 106157096A
Authority
CN
China
Prior art keywords
video ads
user
hobby
historical data
recommended
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610617511.7A
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Chinese (zh)
Inventor
王晓光
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to CN201610617511.7A priority Critical patent/CN106157096A/en
Publication of CN106157096A publication Critical patent/CN106157096A/en
Pending legal-status Critical Current

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history

Abstract

The invention provides a kind of concrete grammar recommending video ads and system, described method comprises the steps: to record the historical data of video ads;Hobby according to this historical data analysis user;According to the hobby of user, this video ads is controlled.The technical scheme that the present invention provides has the advantage that user experience is good.

Description

Recommend concrete grammar and the system of video ads
Technical field
The present invention relates to video ads field, particularly relate to a kind of concrete grammar recommending video ads and system.
Background technology
Video (Video) refer to a series of static images caught in the way of the signal of telecommunication, noted down, processed, stored, The various technology transmitted and reappear.Continuous print image change is per second more than time more than 24 frames (frame) picture, according to persistence of vision Principle, human eye cannot distinguish the tableaux of single width;Appearing to be smooth continuous print visual effect, such continuous print picture is called Video.Video technique is to develop for television system the earliest, but has developed into now various different form in order to consumption Videograph is got off by person.The prosperity of network technology also promotes the record fragment of video in because of spy presented in streaming media On net and can by computer receive with play.Video belongs to different technology from film, and the latter is to utilize photography by dynamic Image capturing is a series of still photo.Video ads is to be presented to a kind of advertisement in face of client with visual form.
Existing video ads cannot realize the control play, and user experience is low.
Summary of the invention
A kind of concrete grammar recommending video ads is provided, which solves the shortcoming that prior art user Experience Degree is low.
On the one hand, it is provided that a kind of concrete grammar recommending video ads, described method comprises the steps:
The historical data of record video ads;
Hobby according to this historical data analysis user;
According to the hobby of user, this video ads is recommended.
Optionally, described method also includes:
Gather the feedback information that this is recommended by user.
Optionally, described method also includes:
This effect recommended is known according to this feedback information.
Second aspect, it is provided that a kind of concrete system recommending video ads, described system includes:
Record unit, for recording the historical data of video ads;
Analytic unit, for the hobby according to this historical data analysis user;
Control unit, recommends this video ads for the hobby according to user.
Optionally, described system also includes:
Feedback unit, for gathering the feedback information that this is recommended by user.
Optionally, described system also includes:
Acquiring unit, for knowing this effect recommended according to this feedback information.
The historical data of the technical scheme record video ads that the specific embodiment of the invention provides, according to this historical data Analyze the hobby of user, according to the hobby of user, this video ads is controlled, so it has video ads control Advantage.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to Other accompanying drawing is obtained according to these accompanying drawings.
The flow chart of a kind of concrete grammar recommending video ads that Fig. 1 provides for the present invention;
The structure chart of a kind of concrete system recommending video ads that Fig. 2 provides for the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on Embodiment in the present invention, it is every other that those of ordinary skill in the art are obtained under not making creative work premise Embodiment, broadly falls into the scope of protection of the invention.
A kind of concrete grammar recommending video ads provided for the present invention the first better embodiment refering to Fig. 1, Fig. 1 Flow chart, the method is completed by terminal unit, and the method is as it is shown in figure 1, comprise the steps:
Step S101, the historical data of record video ads;
Step S102, hobby according to this historical data analysis user;
This video ads is recommended by step S103, the hobby of foundation user.
The historical data of the technical scheme record video ads that the specific embodiment of the invention provides, according to this historical data Analyze the hobby of user, according to the hobby of user, this video ads is controlled, so it has video ads control Advantage.
Optionally, said method can also include after step s 103:
Gather the feedback information that this is recommended by user.
Optionally, said method can also include after step s 103:
This effect recommended is known according to this feedback information.
A kind of concrete system recommending video ads provided for the present invention the second better embodiment refering to Fig. 2, Fig. 2, This system includes:
Record unit 201, for recording the historical data of video ads;
Analytic unit 202, for the hobby according to this historical data analysis user;
Control unit 203, recommends this video ads for the hobby according to user.
The historical data of the technical scheme record video ads that the specific embodiment of the invention provides, according to this historical data Analyze the hobby of user, according to the hobby of user, this video ads is controlled, so it has video ads control Advantage.
Optionally, said system can also include:
Feedback unit 204, for gathering the feedback information that this is recommended by user.
Optionally, said system can also include:
Acquiring unit 205, for knowing this effect recommended according to this feedback information.
It should be noted that for aforesaid each method embodiment or embodiment, in order to be briefly described, therefore by its all table Stating as a series of combination of actions, but those skilled in the art should know, the present invention is not by described sequence of movement Restriction, because of according to the present invention, some step can use other orders or carry out simultaneously.Secondly, people in the art Member also should know, embodiment described in the specification or embodiment belong to preferred embodiment, involved action and list Necessary to the unit not necessarily present invention.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not has the portion described in detail in certain embodiment Point, may refer to the associated description of other embodiments.
Step in embodiment of the present invention method can carry out order according to actual needs and adjust, merges and delete.
Unit in embodiment of the present invention device can merge according to actual needs, divides and delete.This area The feature of the different embodiments described in this specification and different embodiment can be combined or combine by technical staff.
Through the above description of the embodiments, those skilled in the art it can be understood that to the present invention permissible Realize with hardware, or firmware realizes, or combinations thereof mode realizes.When implemented in software, can be by above-mentioned functions It is stored in computer-readable medium or is transmitted as the one or more instructions on computer-readable medium or code.Meter Calculation machine computer-readable recording medium includes computer-readable storage medium and communication media, and wherein communication media includes being easy to from a place to another The individual local any medium transmitting computer program.Storage medium can be any usable medium that computer can access.With As a example by this but be not limited to: computer-readable medium can include random access memory (Random Access Memory, RAM), read only memory (Read-Only Memory, ROM), EEPROM (Electrically Erasable Programmable Read-Only Memory, EEPROM), read-only optical disc (Compact Disc Read- Only Memory, CD-ROM) or other optical disc storage, magnetic disk storage medium or other magnetic storage apparatus or can be used in Carry or store and there is instruction or the desired program code of data structure form can be by any other of computer access Medium.In addition.Any connection can be suitable become computer-readable medium.Such as, if software is to use coaxial cable, light Fine optical cable, twisted-pair feeder, Digital Subscriber Line (Digital Subscriber Line, DSL) or such as infrared ray, radio and The wireless technology of microwave etc from website, server or other remote source, then coaxial cable, optical fiber cable, double The wireless technology of twisted wire, DSL or such as infrared ray, wireless and microwave etc be included in affiliated medium fixing in.Such as this Bright used, dish (Disk) and dish (disc) include compress laser disc (CD), laser dish, laser disc, Digital Versatile Disc (DVD), Floppy disk and Blu-ray Disc, the duplication data of the usual magnetic of its mid-game, dish then carrys out the duplication data of optics with laser.Group above Close within should also be as being included in the protection domain of computer-readable medium.
In a word, the foregoing is only the preferred embodiment of technical solution of the present invention, be not intended to limit the present invention's Protection domain.All within the spirit and principles in the present invention, any modification, equivalent substitution and improvement etc. made, should be included in Within protection scope of the present invention.

Claims (6)

1. the concrete grammar recommending video ads, it is characterised in that described method comprises the steps:
The historical data of record video ads;
Hobby according to this historical data analysis user;
According to the hobby of user, this video ads is recommended.
Method the most according to claim 1, it is characterised in that described method also includes:
Gather the feedback information that this is recommended by user.
Method the most according to claim 1, it is characterised in that described method also includes:
This effect recommended is known according to this feedback information.
4. the concrete system recommending video ads, it is characterised in that described system includes:
Record unit, for recording the historical data of video ads;
Analytic unit, for the hobby according to this historical data analysis user;
Control unit, recommends this video ads for the hobby according to user.
System the most according to claim 4, it is characterised in that described system also includes:
Feedback unit, for gathering the feedback information that this is recommended by user.
System the most according to claim 4, it is characterised in that described system also includes:
Acquiring unit, for knowing this effect recommended according to this feedback information.
CN201610617511.7A 2016-07-29 2016-07-29 Recommend concrete grammar and the system of video ads Pending CN106157096A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201610617511.7A CN106157096A (en) 2016-07-29 2016-07-29 Recommend concrete grammar and the system of video ads

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201610617511.7A CN106157096A (en) 2016-07-29 2016-07-29 Recommend concrete grammar and the system of video ads

Publications (1)

Publication Number Publication Date
CN106157096A true CN106157096A (en) 2016-11-23

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018018591A1 (en) * 2016-07-29 2018-02-01 王晓光 Specific method and system for recommending video advertisement
CN109919650A (en) * 2019-01-16 2019-06-21 深圳壹账通智能科技有限公司 Multi-stage service promotes management method, device and storage medium, computer equipment
WO2020125702A1 (en) * 2018-12-20 2020-06-25 海信视像科技股份有限公司 Receiving device and receiving method, transmitting device and transmitting device, and transceiver system

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1319307A (en) * 1998-08-21 2001-10-24 联合视频制品公司 Client-server electronic program guide
CN101071496A (en) * 2006-05-10 2007-11-14 北京中青凯诚网络电视传媒有限公司 Intelligent advertising playing method
CN102291451A (en) * 2011-08-09 2011-12-21 上海交通大学 Interactive digital media information service electronic label network system
CN102790910A (en) * 2012-07-30 2012-11-21 四川长虹电器股份有限公司 Method for realizing precise advertisement advertising to set top box users on basis of EPG (electronic program guide)
CN103632280A (en) * 2012-08-24 2014-03-12 腾讯科技(深圳)有限公司 Online advertisement accuracy measurement method and device
CN103745383A (en) * 2013-12-27 2014-04-23 北京集奥聚合科技有限公司 Method and system of realizing redirection service based on operator data
CN104199544A (en) * 2014-08-28 2014-12-10 华南理工大学 Targeted advertisement delivery method based on eye gaze tracking
CN105723721A (en) * 2015-12-28 2016-06-29 王晓光 Intelligent classification transmission method and system for video advertisements

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1319307A (en) * 1998-08-21 2001-10-24 联合视频制品公司 Client-server electronic program guide
CN104053050A (en) * 1998-08-21 2014-09-17 联合视频制品公司 Client-server electronic program guide
CN101071496A (en) * 2006-05-10 2007-11-14 北京中青凯诚网络电视传媒有限公司 Intelligent advertising playing method
CN102291451A (en) * 2011-08-09 2011-12-21 上海交通大学 Interactive digital media information service electronic label network system
CN102790910A (en) * 2012-07-30 2012-11-21 四川长虹电器股份有限公司 Method for realizing precise advertisement advertising to set top box users on basis of EPG (electronic program guide)
CN103632280A (en) * 2012-08-24 2014-03-12 腾讯科技(深圳)有限公司 Online advertisement accuracy measurement method and device
CN103745383A (en) * 2013-12-27 2014-04-23 北京集奥聚合科技有限公司 Method and system of realizing redirection service based on operator data
CN104199544A (en) * 2014-08-28 2014-12-10 华南理工大学 Targeted advertisement delivery method based on eye gaze tracking
CN105723721A (en) * 2015-12-28 2016-06-29 王晓光 Intelligent classification transmission method and system for video advertisements

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018018591A1 (en) * 2016-07-29 2018-02-01 王晓光 Specific method and system for recommending video advertisement
WO2020125702A1 (en) * 2018-12-20 2020-06-25 海信视像科技股份有限公司 Receiving device and receiving method, transmitting device and transmitting device, and transceiver system
CN109919650A (en) * 2019-01-16 2019-06-21 深圳壹账通智能科技有限公司 Multi-stage service promotes management method, device and storage medium, computer equipment

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Application publication date: 20161123

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