CN106101765A - A kind of Instant Ads supplying system based on B2C and method - Google Patents
A kind of Instant Ads supplying system based on B2C and method Download PDFInfo
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- CN106101765A CN106101765A CN201610532870.2A CN201610532870A CN106101765A CN 106101765 A CN106101765 A CN 106101765A CN 201610532870 A CN201610532870 A CN 201610532870A CN 106101765 A CN106101765 A CN 106101765A
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25875—Management of end-user data involving end-user authentication
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/454—Content or additional data filtering, e.g. blocking advertisements
- H04N21/4542—Blocking scenes or portions of the received content, e.g. censoring scenes
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Graphics (AREA)
- Computer Security & Cryptography (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a kind of Instant Ads supplying system based on B2C, including display end, input, Platform Server, and disclose a kind of Instant Ads method for pushing based on B2C, it is achieved based on above-mentioned supplying system, can classify according to different types according to display end user, then according to the product attribute of input user, final display end user is given in the corresponding advertisement of selective precisely propelling movement, thus the real time propelling movement of ad content can either be realized, it is also possible to strengthen the specific aim of advertisement pushing, reach good effect of advertising.
Description
Technical field
The present invention relates to a kind of Instant Ads supplying system based on B2C and method, belong to intelligent television field, belong to again
Field of information processing.
Background technology
Intelligent television is the new product formed based on the impact of the Internet tide, its objective is to bring user body more easily
Test, have become as the trend trend of TV at present.Intelligent television is to have full open model platform, is equipped with operating system, user
While appreciating general television content, types of applications software can be installed and uninstalled voluntarily, persistently function expanded and rise
The new tv product of level.The advertisement of the enterprise customer in intelligent television is typically at start static images, boot animation and opens
Machine desktop starts the subregion of the page and is shown and passes to buy the personal user of intelligent television, and goes out at intelligent television
Would have been completed start static images, boot animation and start desktop during factory and start the prepackage of the page, at intelligent television quilt
Can not carry out after purchase upgrading or remote upgrade can only being carried out by the producer of intelligent television, and can not be the most individual for some
User carries out pinpointing, determine zone user upgrading, or can only remote upgrade subregion content, and can not be for all regions
As: start static images, boot animation, start desktop start the regions such as the page and all upgrade.
Summary of the invention
Therefore, it is an object of the invention to overcome defect of the prior art, it is provided that one can be easy to enterprise customer and enters
The Instant Ads supplying system based on B2C of row remote online Instant Ads propelling movement and method.
To achieve these goals, a kind of based on B2C Instant Ads supplying system of the present invention, including:
Display end, is connected to Platform Server by network, including display unit and be provided with monitoring modular, binding module also
And the display end processor being connected with described display unit；Personal information is bound to by described binding module for display end user
Display end, and the information of binding is sent to Platform Server stores；Described monitoring modular takes for real-time monitoring platform
Whether the ad data that business device is issued changes, and sends after obtaining the ad data after change to display module to enter advertisement
Row display；Described display module is for receiving the ad data of monitoring modular transmission and showing；
Input, is connected to Platform Server by network, including being provided with login module, user model module, upper transmission module
Input processor；Described login module logs in Platform Server for input user and carries out ad distribution operation；Described
User model module selects audient group and the propelling movement time of advertisement to be issued for input user；Described upload mould
Ad data is uploaded to Platform Server for ad distribution user by block；
Platform Server, including auditing module, memory module and analysis module；Described auditing module is used for auditing input and passes
The ad data sent, and examination & verification by after ad data is stored in memory module in case the display end of corresponding audient group enters
Row is monitored, is obtained and present；Described memory module is used for storing display end user data, including address name, telephone number,
Terminal MAC address, contact address, and be used for storing input user data, including input user basic information and power
Limit data, the ad data that storage pushes；Described analysis module is used for the data according to display end user by different display ends
User carries out classification and forms some audient groups.
A kind of Instant Ads method for pushing based on B2C, is achieved based on above-mentioned supplying system, comprises the following steps:
1) binding module completes the binding of display end user profile and the physical MAC address of display end, and is sent by binding information
To Platform Server；
2) analyze the module data according to display end user and different display end users is carried out the some audient groups of classification formation；
3) login module completes the login of input user；User model module, according to the selection of input user, determines propelling movement
The audient group of advertisement and determine the time period that advertisement shows in the viewing area of display end, advertisement；Upper transmission module will input
The ad data that end subscriber is arranged is uploaded to Platform Server；
4) ad data that auditing module examination & verification input transmits, and examination & verification by after ad data is stored in storage mould
Block；
5), after monitoring module monitors changes to the ad data that Platform Server is issued, the ad data after change is obtained also
Advertisement is shown by transmission to display module.
In described step 1, the display end user profile of the binding with the physical MAC address of display end includes display end user
Phone number.
Analyze module region based on display end user in described step 2, generic is classified.
Viewing area in described step 3 includes start shooting static images, boot animation, the start desktop startup page.
In described step 3, upper transmission module before ad data is uploaded to Platform Server according to territory, advertising display
Form ad data is adjusted.
In described step 4, the examination & verification to ad data includes automatically auditing, as then do not carried out artificial two by automatic examination & verification
Secondary examination & verification.
Use technique scheme, the Instant Ads supplying system based on B2C of the present invention and method, it is possible to according to aobvious
Show that end subscriber is classified according to different types, then according to the product attribute of input user, selective precisely propelling movement
Final display end user is given in corresponding advertisement, thus can either realize the real time propelling movement of ad content, it is also possible to strengthen advertisement
The specific aim pushed, reaches good effect of advertising.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of present invention Instant Ads based on B2C method for pushing.
Detailed description of the invention
Below by way of the drawings and specific embodiments, the present invention is described in further detail.
The present embodiment provides a kind of Instant Ads supplying system based on B2C, including three parts, and respectively display end, defeated
Enter end and Platform Server.Wherein display end user is the purchase user of intelligent television, and input user is for carrying out advertisement
The company issued, Platform Server is the manufacturer of intelligent television.Intelligent television, after networking, is connected to by network
The Platform Server of manufacturer, thus in Platform Server down loading updating data.The company of ad distribution is entered by input
Row releasing advertisements operates.
Specifically, described display end, it is connected to Platform Server by network, including display unit and be provided with prison
Survey module, binding module and the display end processor being connected with described display unit；Described binding module is used for display end
Personal information is bound to display end by family, and the information of binding is sent to Platform Server stores；Described monitoring modular
Whether the ad data issued for real-time monitoring platform server changes, and obtains transmission after the ad data after change
To display module, advertisement is shown；Described display module is for receiving the ad data of monitoring modular transmission and showing
Show；
Input, is connected to Platform Server by network, including being provided with login module, user model module, upper transmission module
Input processor；Described login module logs in Platform Server for input user and carries out ad distribution operation；Described
User model module selects audient group and the propelling movement time of advertisement to be issued for input user；Described upload mould
Ad data is uploaded to Platform Server for ad distribution user by block；
Platform Server, including auditing module, memory module and analysis module；Described auditing module is used for auditing input and passes
The ad data sent, and examination & verification by after ad data is stored in memory module in case the display end of corresponding audient group enters
Row is monitored, is obtained and present；Described memory module is used for storing display end user data, including address name, telephone number,
Terminal MAC address, contact address, and be used for storing input user data, including input user basic information and power
Limit data, the ad data that storage pushes；Described analysis module is used for the data according to display end user by different display ends
User carries out classification and forms some audient groups.
As it is shown in figure 1, the present invention also provides for a kind of Instant Ads method for pushing based on B2C, based on above-mentioned supplying system
It is achieved, comprises the following steps:
1) binding module of display end completes the binding of display end user profile and the physical MAC address of display end, and will binding
Information sends to Platform Server, and display end user profile can be subscriber phone number；
2) analyze the module data according to display end user and different display end users carried out the some audient groups of classification formation,
Display end user is classified based on the region of display end user, generic is carried out, such as by some region of user
It is summarized as same class, or based on user's generic, such as age, sex, family status, employment status, Income situation etc.,
It is thus possible to the audient group for same class user formation carries out the advertisement pushing that specific aim is stronger；
3) input user can log in by carrying out system, enters the port of releasing advertisements, is selected by user model module
Treat the audient group of the display end user of advertisement, and select advertisement in the viewing area (static state of such as starting shooting of display end
Picture, boot animation, start desktop start the page), time period of showing of advertisement；
Input user setup needs the ad data uploaded, can be with edit advertisement word or selection advertising pictures, upper transmission module
The ad data of input user setup is uploaded to Platform Server；Ad data is being uploaded to platform service by upper transmission module
According to the form in territory, advertising display, ad data can also be adjusted before device, such as according to start static images, open
Motor-driven picture, start desktop start the size of picture, position, shape etc. in the page and shear the advertising pictures selected, and cut
Upload again after cutting；
4) ad data that auditing module examination & verification input transmits, and examination & verification by after ad data is stored in storage mould
Block；Examination & verification to ad data includes automatically auditing, as then do not carried out artificial secondary examination & verification by automatic examination & verification；
Platform Server, after receiving the advertising message that input user issues, first carries out the identification automatically of advertising pictures the most certainly
Dynamic examination & verification, some sensitive field shieldings, then carries out manual examination and verification for some problematic advertising pictures, again if not having
Problem, the most directly by examination & verification；
5), after monitoring module monitors changes to the ad data that Platform Server is issued, the ad data after change is obtained also
Advertisement is shown by transmission to display module.
Use technique scheme, the Instant Ads supplying system based on B2C of the present invention and method, it is possible to according to aobvious
Show that end subscriber is classified according to different types, then according to the product attribute of input user, selective precisely propelling movement
Final display end user is given in corresponding advertisement, thus can either realize the real time propelling movement of ad content, it is also possible to strengthen advertisement
The specific aim pushed, reaches good effect of advertising.
Obviously, above-described embodiment is only for clearly demonstrating example, and not restriction to embodiment.For
For those of ordinary skill in the field, change or the change of other multi-form can also be made on the basis of the above description
Dynamic.Here without also cannot all of embodiment be given exhaustive.And the obvious change thus extended out or change
Move among still in the protection domain of the invention.
Claims (7)
1. an Instant Ads supplying system based on B2C, it is characterised in that: including:
Display end, is connected to Platform Server by network, including display unit and be provided with monitoring modular, binding module also
And the display end processor being connected with described display unit；Personal information is bound to by described binding module for display end user
Display end, and the information of binding is sent to Platform Server stores；Described monitoring modular takes for real-time monitoring platform
Whether the ad data that business device is issued changes, and sends after obtaining the ad data after change to display module to enter advertisement
Row display；Described display module is for receiving the ad data of monitoring modular transmission and showing；
Input, is connected to Platform Server by network, including being provided with login module, user model module, upper transmission module
Input processor；Described login module logs in Platform Server for input user and carries out ad distribution operation；Described
User model module selects audient group and the propelling movement time of advertisement to be issued for input user；Described upload mould
Ad data is uploaded to Platform Server for ad distribution user by block；
Platform Server, including auditing module, memory module and analysis module；Described auditing module is used for auditing input and passes
The ad data sent, and examination & verification by after ad data is stored in memory module in case the display end of corresponding audient group enters
Row is monitored, is obtained and present；Described memory module is used for storing display end user data, including address name, telephone number,
Terminal MAC address, contact address, and be used for storing input user data, including input user basic information and power
Limit data, the ad data that storage pushes；Described analysis module is used for the data according to display end user by different display ends
User carries out classification and forms some audient groups.
2. an Instant Ads method for pushing based on B2C, it is characterised in that be achieved based on above-mentioned supplying system, including
Following steps:
1) binding module completes the binding of display end user profile and the physical MAC address of display end, and is sent by binding information
To Platform Server；
2) analyze the module data according to display end user and different display end users is carried out the some audient groups of classification formation；
3) login module completes the login of input user；User model module, according to the selection of input user, determines propelling movement
The audient group of advertisement and determine the time period that advertisement shows in the viewing area of display end, advertisement；Upper transmission module will input
The ad data that end subscriber is arranged is uploaded to Platform Server；
4) ad data that auditing module examination & verification input transmits, and examination & verification by after ad data is stored in storage mould
Block；
5), after monitoring module monitors changes to the ad data that Platform Server is issued, the ad data after change is obtained also
Advertisement is shown by transmission to display module.
3. Instant Ads method for pushing based on B2C as claimed in claim 2, it is characterised in that: in described step 1, with aobvious
Show that the display end user profile of the binding of the physical MAC address of end includes the phone number of display end user.
4. Instant Ads method for pushing based on B2C as claimed in claim 2, it is characterised in that: described step 2 is analyzed mould
Block region based on display end user, generic are classified.
5. Instant Ads method for pushing based on B2C as claimed in claim 2, it is characterised in that: the display in described step 3
Region includes start shooting static images, boot animation, the start desktop startup page.
6. Instant Ads method for pushing based on B2C as claimed in claim 2, it is characterised in that: in described step 3, upload
Ad data was adjusted before ad data is uploaded to Platform Server by module according to the form in territory, advertising display.
7. Instant Ads method for pushing based on B2C as claimed in claim 2, it is characterised in that: in described step 4, to extensively
The examination & verification accusing data includes automatically auditing, as then do not carried out artificial secondary examination & verification by automatic examination & verification.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610532870.2A CN106101765A (en) | 2016-07-08 | 2016-07-08 | A kind of Instant Ads supplying system based on B2C and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610532870.2A CN106101765A (en) | 2016-07-08 | 2016-07-08 | A kind of Instant Ads supplying system based on B2C and method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106101765A true CN106101765A (en) | 2016-11-09 |
Family
ID=57212572
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610532870.2A Withdrawn CN106101765A (en) | 2016-07-08 | 2016-07-08 | A kind of Instant Ads supplying system based on B2C and method |
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| CN (1) | CN106101765A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106792001A (en) * | 2016-12-15 | 2017-05-31 | Tcl集团股份有限公司 | The advertisement method for running and system of a kind of intelligent television |
| CN107241625A (en) * | 2017-07-17 | 2017-10-10 | 合肥左成传媒科技有限公司 | One kind is used for video ads remote control delivery system |
| CN110650373A (en) * | 2019-10-28 | 2020-01-03 | 星络智能科技有限公司 | Television advertisement pushing method, smart television and storage medium |
| CN111400579A (en) * | 2020-03-02 | 2020-07-10 | 深圳市芯众云科技有限公司 | Intelligent hardware search engine system |
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| CN1744638A (en) * | 2004-08-30 | 2006-03-08 | 华为技术有限公司 | Advertising issueing system and method for issueing advertising |
| CN101488968A (en) * | 2008-01-15 | 2009-07-22 | 北京标比传媒科技有限公司 | Method and system for information pushing in mobile communication network |
| US20090271261A1 (en) * | 2008-04-24 | 2009-10-29 | Neerav Mehta | Policy driven customer advertising |
| CN104915857A (en) * | 2015-05-27 | 2015-09-16 | 裴峤 | Interactive mobile advertisement putting system base on user personalization and return mechanism |
| CN105279656A (en) * | 2014-06-06 | 2016-01-27 | 詹晓航 | Advertising B2C transaction platform for providing rule customizing function for advertisers |
-
2016
- 2016-07-08 CN CN201610532870.2A patent/CN106101765A/en not_active Withdrawn
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1744638A (en) * | 2004-08-30 | 2006-03-08 | 华为技术有限公司 | Advertising issueing system and method for issueing advertising |
| CN101488968A (en) * | 2008-01-15 | 2009-07-22 | 北京标比传媒科技有限公司 | Method and system for information pushing in mobile communication network |
| US20090271261A1 (en) * | 2008-04-24 | 2009-10-29 | Neerav Mehta | Policy driven customer advertising |
| CN105279656A (en) * | 2014-06-06 | 2016-01-27 | 詹晓航 | Advertising B2C transaction platform for providing rule customizing function for advertisers |
| CN104915857A (en) * | 2015-05-27 | 2015-09-16 | 裴峤 | Interactive mobile advertisement putting system base on user personalization and return mechanism |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106792001A (en) * | 2016-12-15 | 2017-05-31 | Tcl集团股份有限公司 | The advertisement method for running and system of a kind of intelligent television |
| CN106792001B (en) * | 2016-12-15 | 2021-04-13 | Tcl科技集团股份有限公司 | Advertisement operation method and system for smart television |
| CN107241625A (en) * | 2017-07-17 | 2017-10-10 | 合肥左成传媒科技有限公司 | One kind is used for video ads remote control delivery system |
| CN110650373A (en) * | 2019-10-28 | 2020-01-03 | 星络智能科技有限公司 | Television advertisement pushing method, smart television and storage medium |
| CN111400579A (en) * | 2020-03-02 | 2020-07-10 | 深圳市芯众云科技有限公司 | Intelligent hardware search engine system |
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Application publication date: 20161109 |