CN106060665A - Television content recommending method, device and page server - Google Patents
Television content recommending method, device and page server Download PDFInfo
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- CN106060665A CN106060665A CN201610560981.4A CN201610560981A CN106060665A CN 106060665 A CN106060665 A CN 106060665A CN 201610560981 A CN201610560981 A CN 201610560981A CN 106060665 A CN106060665 A CN 106060665A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Computer Networks & Wireless Communication (AREA)
- Software Systems (AREA)
- Human Computer Interaction (AREA)
- Information Transfer Between Computers (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiments of the invention provide a television content recommending method, device and a page server. The method comprises the steps of: requesting a data server for acquiring multimedia information corresponding to each recommendation area in a home page; according to the attribute information of the multimedia information, determining the display position of the multimedia information in the corresponding recommendation area; after a power-on instruction sent by a television is received, determining a target recommendation area corresponding to the television and target multimedia information corresponding to the target recommendation area according to the user feature corresponding to the television; and sending the target multimedia information corresponding to the target recommendation area and the display position of the target multimedia information in the corresponding target recommendation area to the television. The method and the device are used for improving the accuracy of television content recommendation.
Description
Technical field
The present embodiments relate to TV technology, particularly relate to a kind of television content and recommend method, device and the page
Server.
Background technology
At present, after television startup, generally TV homepage display recommend multimedia messages, it is recommended that multimedia letter
Breath can include TV play information, film information, game information etc..
In the prior art, the multimedia messages needing display in TV homepage, tool are generally determined by TV attendant
Body: TV attendant collects multimedia messages from multiple data servers, and screens multimedia messages, will sieve
Multimedia messages after choosing is put in TV homepage template, thus forms TV homepage, and TV homepage is buffered in page clothes
Business device.When, after television startup, page server sends TV homepage to TV, so that the content in TV homepage is carried out by TV
Display.
But, in above process, the accuracy of the multimedia messages obtained by artificial screening is relatively low, causes TV
The degree of accuracy of commending contents is relatively low.
Summary of the invention
The embodiment of the present invention provides a kind of television content to recommend method, device and page server, is used for improving in TV
Hold the accuracy recommended.
First aspect, the embodiment of the present invention provides a kind of television content to recommend method, including:
Each multimedia messages recommending region corresponding in homepage face is obtained to data server requests；
According to the attribute information of each described multimedia messages, determine that each described multimedia messages is in corresponding recommendation region
Display position；
After receiving the start-up command that TV sends, according to the user characteristics that described TV is corresponding, determine described TV
Corresponding target recommendation region and described target recommend the destination multimedia information that region is corresponding；
Destination multimedia information corresponding to described target recommendation region and described destination multimedia letter is sent to described TV
Cease the display position in corresponding target recommends region.
In a kind of possible embodiment, according to the user characteristics that described TV is corresponding, determine that described TV is corresponding
Target recommendation region and each described target recommend the destination multimedia information that region is corresponding, including:
According to described user characteristics, obtain at least one first data type corresponding to described TV and each described first
The weighted value of data type；
Determine the target recommendation region that each described first data type is corresponding；
According to the weighted value of each described first data type, obtain the multimedia letter that each described target recommends region to include
The number of breath；
According to the number of the multimedia messages that each described target recommendation region includes, determine that each described target recommends region
Corresponding destination multimedia information.
In alternatively possible embodiment, described user characteristics includes many matchmakers that user watches in described TV
Volume data type and utilization rate corresponding to each multimedia data type, accordingly, according to described user characteristics, determine described electricity
Depending at least one corresponding first data type and the weighted value of each described first data type, including:
According to the utilization rate that described multimedia data type and each described multimedia data type are corresponding, in described multimedia
Data type determines described first data type；
According to the utilization rate that each described first data type is corresponding, determine the weighted value of each described first data type.
In alternatively possible embodiment, send, to described TV, the many matchmakers of target that described target recommendation region is corresponding
Body information and described destination multimedia information display position in corresponding target recommends region, including:
The destination multimedia information corresponding according to described target recommendation region and described destination multimedia information are in correspondence
Target recommends the display position in region, generates described homepage face；
Described homepage face is sent to described TV.
In alternatively possible embodiment, recommend region for any one in each described recommendation region, to number
Each multimedia messages recommending region corresponding in homepage face is obtained according to server request, including:
Obtain the second data type that described recommendation region is corresponding；
Determine the target data server that described second data type is corresponding；
The multimedia messages that described recommendation region is corresponding is obtained to described target data server request.
In alternatively possible embodiment, the described attribute information according to each described multimedia messages, determine each institute
State multimedia messages and recommend the display position in region corresponding, including:
Obtain hot value and/or the scoring of each described multimedia messages；
Hot value according to each described multimedia messages and/or scoring, determine the sequence coefficient of described multimedia messages；
According to the sequence coefficient of each described multimedia messages, determine that each described multimedia messages is in corresponding recommendation region
Display position.
Second aspect, the embodiment of the present invention provides a kind of television content recommendation apparatus, including:
Acquisition module, for obtaining each multimedia messages recommending region corresponding in homepage face to data server requests；
First determines module, for the attribute information according to each described multimedia messages, determines each described multimedia messages
The display position in region is recommended corresponding；
Second determines module, for after receiving the start-up command that TV sends, according to the user that described TV is corresponding
Feature, determines that target corresponding to described TV recommends region and described target to recommend destination multimedia information corresponding to region；
Sending module, for sending destination multimedia information corresponding to described target recommendation region and institute to described TV
State destination multimedia information display position in corresponding target recommends region.
In a kind of possible embodiment, described second determine module include the first acquiring unit, first determine unit,
Second acquisition unit and second determines unit, wherein,
Described first acquiring unit is used for, and according to described user characteristics, obtains corresponding at least one of described TV first
Data type and the weighted value of each described first data type；
Described first determine unit for, determine that target corresponding to each described first data type recommends region；
Described second acquisition unit is used for, and according to the weighted value of each described first data type, obtains each described target and pushes away
Recommend the number of the multimedia messages that region includes；
Described second determine unit for, recommend, according to each described target, the number of multimedia messages that region includes,
Determine the destination multimedia information that each described target recommendation region is corresponding.
In alternatively possible embodiment, described user characteristics includes many matchmakers that user watches in described TV
Volume data type and utilization rate corresponding to each multimedia data type, accordingly, described first acquiring unit specifically for:
According to the utilization rate that described multimedia data type and each described multimedia data type are corresponding, in described multimedia
Data type determines described first data type；
According to the utilization rate that each described first data type is corresponding, determine the weighted value of each described first data type.
In alternatively possible embodiment, described sending module specifically for:
The destination multimedia information corresponding according to described target recommendation region and described destination multimedia information are in correspondence
Target recommends the display position in region, generates described homepage face；
Described homepage face is sent to described TV.
In alternatively possible embodiment, described acquisition module specifically for:
Obtain the second data type that described recommendation region is corresponding；
Determine the target data server that described second data type is corresponding；
The multimedia messages that described recommendation region is corresponding is obtained to described target data server request.
In alternatively possible embodiment, described first determine module specifically for:
Obtain hot value and/or the scoring of each described multimedia messages；
Hot value according to each described multimedia messages and/or scoring, determine the sequence coefficient of described multimedia messages；
According to the sequence coefficient of each described multimedia messages, determine that each described multimedia messages is in corresponding recommendation region
Display position.
The third aspect, the embodiment of the present invention provides a kind of page server, including described in above-mentioned any one of second aspect
Television content recommendation apparatus.
The television content that the embodiment of the present invention provides recommends method, device and page server, it is recommended that device takes to data
Each multimedia messages recommending region corresponding in business device acquisition request homepage face, according to the attribute information of each multimedia messages, really
Fixed each multimedia messages is in the corresponding display position in region of recommending, in this process, it is recommended that device can be according to multimedia
The attribute information of information, carries out integration process to the multimedia messages acquired, to determine that each multimedia messages is in correspondence
Recommend the display position in region, not only can improve the accuracy determining multimedia messages, it is also possible to improve multimedia
Information carries out the motility shown.Further, after recommendation apparatus receives the start-up command that TV sends, according to TV pair
The user characteristics answered, determines that target corresponding to TV recommends region and target to recommend destination multimedia information corresponding to region, and
Send destination multimedia information corresponding to target recommendation region to TV and destination multimedia information recommends district in corresponding target
Display position in territory, in this process, the user characteristics corresponding with TV due to destination multimedia information is associated, further
Improve television content recommend accuracy.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is this
Some bright embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to
Other accompanying drawing is obtained according to these accompanying drawings.
Fig. 1 recommends the application scenarios schematic diagram of method for the television content that the present invention provides；
Fig. 2 recommends the schematic flow sheet of method for the television content that the present invention provides；
The homepage face structural representation that Fig. 3 provides for the present invention；
The schematic flow sheet of the determination display location method that Fig. 4 provides for the present invention；
Fig. 5 provides, for the present invention, really set the goal recommendation region and the flow chart of destination multimedia information approach；
The structural representation one of the television content recommendation apparatus that Fig. 6 provides for the present invention；
The structural representation two of the television content recommendation apparatus that Fig. 7 provides for the present invention.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under not making creative work premise, broadly falls into the scope of protection of the invention.
Fig. 1 recommends the application scenarios schematic diagram of method for the television content that the present invention provides, and refers to Fig. 1, including TV
101, page server 102 and multiple data server (being designated as 103-1 to 103-N respectively).Page server 102 can week
Phase property obtains multimedia messages from multiple data servers, and multimedia messages carries out integration process, and after integration is processed
Multimedia messages cache.After TV 101 is started shooting, TV 101 is to this TV 101 of page server 102 acquisition request
The corresponding multimedia display in homepage face, and show the multimedia messages acquired.In this application, page server can
To obtain multimedia messages from each data server according to preset rules, multimedia messages is carried out integration process, at electricity
After start, send, to TV, the multimedia messages that this TV is corresponding, and then improve the accuracy that television content is recommended.Below,
By specific embodiment, the technical scheme shown in the application is described in detail.
It should be noted that these specific embodiments can be combined with each other, for same or analogous concept below
Or process may repeat no more in certain embodiments.
Fig. 2 recommends the schematic flow sheet of method for the television content that the present invention provides, and refers to Fig. 2, and the method can be wrapped
Include:
S201, the multimedia messages that each recommendation region is corresponding in data server requests acquisition homepage face；
S202, attribute information according to each multimedia messages, determine that each multimedia messages is recommended in region corresponding
Display position；
S203, after receiving the start-up command that TV sends, according to the user characteristics that TV is corresponding, determine that TV is corresponding
Target recommend region and target to recommend destination multimedia information corresponding to region；
S204, the destination multimedia information corresponding to TV transmission target recommendation region and destination multimedia information are right
The target answered recommends the display position in region.
The executive agent of the embodiment of the present invention can be television content recommendation apparatus (hereinafter referred recommendation apparatus), this recommendation
Device can be realized by software and/or hardware.This recommendation apparatus can be arranged in page server.
For the ease of the understanding to the application, first combine Fig. 3, by concrete example, the homepage face of TV is constituted into
Row describes in detail.
The homepage face structural representation that Fig. 3 provides for the present invention, refers to Fig. 3, includes multiple recommendation in homepage face 301
Region, such as, TV play recommends region M, film to recommend region N, application program to recommend region P, game recommdation region Q.Each
Planting and recommend region to be used for showing a type of multimedia messages, such as, TV play recommends region M for showing the TV of recommendation
Acute title and/or icon, application program recommends region P for showing title and/or the icon of the application program of recommendation.
It should be noted that Fig. 3 content that explanation homepage face includes the most in exemplary fashion, it is not to homepage face
Include the restriction of content, in actual application, the content that homepage face includes can be set according to actual needs, this
Bright to being not especially limited.
In actual application, it is recommended that device periodically can obtain in homepage face to data server requests and respectively push away
Recommend the multimedia messages that region is corresponding.Optionally, the number of this data server can be one, it is also possible to for multiple.One
Data server can provide a type of multimedia messages, it is also possible to polytype multimedia messages.Optionally, it is recommended that
Device can obtain each multimedia messages recommending region corresponding in homepage face by the most feasible implementation, concrete,
Recommendation apparatus obtains the second data type recommending region corresponding, determines the target data server that the second data type is corresponding,
The multimedia messages recommending region corresponding is obtained to target data server request.Recommendation apparatus can be set according to actual needs
Obtaining the cycle of multimedia messages corresponding to each recommendation region, optionally, this cycle can be one day, half a day etc..So, it is not necessary to
Rely on and manually the multimedia messages that each recommendation region is corresponding be updated, not only can save human resources, it can also be ensured that
Recommendation apparatus obtains the real-time of multimedia messages corresponding to each recommendation region.
After in recommendation apparatus acquires homepage face, each recommends the multimedia messages that region is corresponding, it is recommended that device root
According to the attribute information of each multimedia messages, determine that each multimedia messages recommends the display position in region corresponding.Optionally,
The attribute information of multimedia messages can be multimedia messages priority, and the most much higher media information of priority is in corresponding recommendation
Position in region is the most forward.
Content in recommendation apparatus acquires homepage face (each multimedia messages corresponding to region and each many recommended
Media information recommends the display position in region corresponding) after, it is recommended that the content in homepage face is cached by device.When
So, it is recommended that device periodically obtains the content in homepage face always according to aforesaid way, and carries out the content in homepage face more
Newly.
After television startup, TV sends start-up command, and acquisition request homepage face to recommendation apparatus.Connect at recommendation apparatus
After receiving the start-up command that TV sends, it is recommended that device obtains the user characteristics that TV is corresponding, this user characteristics user embodies
User's use habit to TV.Such as, the TV play in TV is watched by user in the time of 80%, and user is 18%
Time the film in TV is watched, user uses the application program in TV in the time of 2%, and user is never at electricity
Game was carried out in depending on.
At recommendation apparatus according to the user characteristics acquired, determine that the target that TV is corresponding recommends region and target to push away
Recommend the destination multimedia information that region is corresponding.Optionally, user characteristics and the corresponding relation in target recommendation region can be set, with
Make recommendation apparatus can determine that the target that user characteristics is corresponding recommends district according to the user characteristics acquired with this corresponding relation
Territory.Optionally, it is recommended that device determines, always according to user characteristics, the destination multimedia information that target recommendation region is corresponding, and this target is many
Media information can be that target recommends part multimedia messages corresponding to district, it is also possible to recommends corresponding whole many in region for target
Media information.
Determine that obtaining target corresponding to TV recommends region and target to recommend the many matchmakers of target corresponding to region at recommendation apparatus
After body information, it is recommended that device sends destination multimedia information corresponding to target recommendation region and destination multimedia letter to TV
Cease the display position in corresponding target recommends region.Optionally, it is recommended that device can recommend region corresponding according to target
Destination multimedia information and destination multimedia information display position in corresponding target recommends region, generate homepage face, and
Homepage face is sent, so that homepage face is shown by TV to TV.
The television content that the embodiment of the present invention provides recommends method, it is recommended that device obtains homepage face to data server requests
In each multimedia messages recommending region corresponding, according to the attribute information of each multimedia messages, determine that each multimedia messages is right
That answers recommends the display position in region, in this process, it is recommended that device can be according to the attribute information of multimedia messages, to obtaining
The multimedia messages obtained carries out integration process, to determine that each multimedia messages recommends the display position in region corresponding
Put, not only can improve the accuracy determining multimedia messages, it is also possible to improve the motility that multimedia messages is shown.
Further, after recommendation apparatus receives the start-up command that TV sends, according to the user characteristics that TV is corresponding, TV is determined
Corresponding target recommendation region and target recommend the destination multimedia information that region is corresponding, and send target recommendation district to TV
Destination multimedia information and destination multimedia information that territory is corresponding recommend the display position in region, at this in the target of correspondence
During, the user characteristics corresponding with TV due to destination multimedia information is associated, and further improves television content and pushes away
The accuracy recommended.
On the basis of embodiment illustrated in fig. 2, optionally, can be by the most feasible implementation according to each multimedia
The attribute information of information, determines that each multimedia messages recommends the display position in region (in embodiment illustrated in fig. 2 corresponding
S202), concrete, shown in Figure 4 embodiment.
The schematic flow sheet of the determination display location method that Fig. 4 provides for the present invention, refers to Fig. 4, and the method can be wrapped
Include:
S401, the hot value obtaining each multimedia messages and/or scoring；
S402, according to the hot value of each multimedia messages and/or scoring, determine the sequence coefficient of multimedia messages；
S403, sequence coefficient according to each multimedia messages, determine that each multimedia messages is recommended in region corresponding
Display position.
Below, to determine in multiple recommendation region that any one recommends multimedia messages corresponding to region in this recommendation region
In display position as a example by, the method shown in Fig. 4 embodiment is described in detail.
During when recommendation apparatus it needs to be determined that recommend multimedia messages corresponding to region display position in this recommendation region,
Recommendation apparatus obtains hot value and/or the scoring of each multimedia messages.Optionally, the hot value of multimedia messages is used for indicating
The pouplarity of this multimedia messages, can be by the program request in this multimedia messages preset period of time before current time
Amount represents the hot value of multimedia messages.Optionally, the scoring of multimedia messages can be that system and/or user are to this multimedia
The evaluation number of information, the quality of the most much higher media information of marking is the highest.
After recommendation apparatus acquires hot value/or the scoring of multimedia messages, it is recommended that device is according to each multimedia
The hot value of information and/or scoring, determine the sequence coefficient of multimedia messages.Optionally, if recommendation apparatus only acquires many
The hot value of media information, then recommendation apparatus is according to the hot value of multimedia messages, determines the sequence coefficient of multimedia messages, heat
The sequence coefficient of the most much higher media information of angle value is the highest.If recommendation apparatus only acquires the scoring of multimedia messages, then push away
Recommend the device scoring according to multimedia messages, determine the sequence coefficient of multimedia messages, the row of the most much higher media information of marking
Sequence coefficient is the highest.If recommendation apparatus acquires hot value and the scoring of multimedia messages, then recommendation apparatus may determine that temperature
Value and the weighted value of scoring, and according to hot value, the weighted value of hot value, the scoring of multimedia messages of multimedia messages, comment
The weighted value divided determines the sequence coefficient of multimedia messages.
Recommendation apparatus, according to determining the sequence coefficient of each multimedia messages obtained, determines that each multimedia messages is corresponding
Recommend the display position in region.Optionally, the display position of the sequence the most much higher media information of coefficient is the most forward.Optionally,
Can also arrange and recommend the priority of each display position in district, sequence coefficient and each according to multimedia messages show position
Priority, determine multimedia messages with display position corresponding relation.
Below, by concrete example, the method shown in Fig. 4 embodiment is described in detail.
Exemplary, it is assumed that 6 multimedia messages that region is corresponding are recommended in the TV play that recommendation apparatus acquires, respectively
It is designated as multimedia messages 1-multimedia messages 6.Recommendation apparatus has also got hot value and the scoring of these 6 multimedia messages,
The most as shown in table 1:
Table 1
| The mark of multimedia messages | Hot value | Scoring |
| Multimedia messages 1 | 6 | 5 |
| Multimedia messages 2 | 7 | 6 |
| Multimedia messages 3 | 8 | 7 |
| Multimedia messages 4 | 9 | 8 |
| Multimedia messages 5 | 8 | 8 |
| Multimedia messages 6 | 6 | 7 |
The weighted value assuming again that hot value is 0.7, and the weighted value of scoring is 0.3, then recommendation apparatus determines this 6 multimedias
The sequence coefficient of information is as shown in table 2:
Table 2
| The mark of multimedia messages | Sequence coefficient |
| Multimedia messages 1 | 6*0.7+5*0.3=5.7 |
| Multimedia messages 2 | 7*0.7+6*0.3=6.7 |
| Multimedia messages 3 | 8*0.7+7*0.3=7.8 |
| Multimedia messages 4 | 9*0.7+8*0.3=8.7 |
| Multimedia messages 5 | 8*0.7+8*0.3=8 |
| Multimedia messages 6 | 6*0.7+7*0.3=6.3 |
After recommendation apparatus determines and obtains the sequence coefficient that each multimedia messages shown in table 2 is corresponding, it is recommended that device is true
Determine 6 display positions in television recommendations region, be designated as respectively showing that position 1-shows position 6.Recommendation apparatus obtains these 6 and shows
Show the priority of position, it is assumed that the priority of these 6 positions is successively decreased successively, then recommendation apparatus shows the excellent of positions according to these 6
First level and the sequence coefficient of these 6 multimedia messages, determine display position and multimedia corresponding relation, concrete, such as table 3 institute
Show:
Table 3
| The mark of display position | The mark of multimedia messages |
| Display position 1 | Multimedia messages 4 |
| Display position 2 | Multimedia messages 5 |
| Display position 3 | Multimedia messages 3 |
| Display position 4 | Multimedia messages 2 |
| Display position 5 | Multimedia messages 6 |
| Display position 6 | Multimedia messages 1 |
Obtaining corresponding relation according to table 3, multimedia messages 4 corresponding display position 1, multimedia messages 5 is corresponding
Display position 2, multimedia messages 3 corresponding display position 3, multimedia messages 2 corresponding display position 4, multimedia messages 6 is corresponding aobvious
Show position 5, multimedia messages 1 corresponding display position 6.
On the basis of any one embodiment above-mentioned, optionally, can be by the most feasible implementation according to electricity
Depending on corresponding user characteristics, determine that the target that TV is corresponding recommends region and each target to recommend destination multimedia corresponding to region
Information (S203 in embodiment illustrated in fig. 2), concrete, shown in Figure 5 embodiment.
Fig. 5 provides, for the present invention, really set the goal recommendation region and the flow chart of destination multimedia information approach, refers to
Fig. 5, the method may include that
S501, according to user characteristics, obtain at least one first data type corresponding to TV and each first data type
Weighted value；
S502, determine that target corresponding to each first data type recommends region；
S503, weighted value according to each first data type, obtain the multimedia messages that each target recommends region to include
Number；
S504, the number of the multimedia messages included according to each target recommendation region, determine that each target recommends region pair
The destination multimedia information answered.
In actual application, after recommendation apparatus receives the start-up command that TV sends, it is recommended that device obtains
The user characteristics that this TV is corresponding.This user characteristics user embodies user's use habit to TV, optionally, in user characteristics
User's use frequency to multimedia messages all types of in TV (TV, film, game etc.) can be included.
Recommendation apparatus obtains at least one first data type corresponding to TV and each first data class according to user characteristics
The weighted value of type.Optionally, user characteristics can include multimedia data type that user watches on television and each many matchmakers
The utilization rate that volume data type is corresponding, accordingly, it is recommended that device can be according to multimedia data type and each multi-medium data class
The utilization rate that type is corresponding, determines the first data type in multimedia data type, according to each corresponding making of first data type
By rate, determine the weighted value of each first data type.Optionally, it is recommended that utilization rate can be more than many matchmakers of predetermined threshold value by device
Volume data type is defined as the first data type.Optionally, utilization rate corresponding to the first data type is the highest, the first data type
Weighted value the highest.
Recommendation apparatus, according to determining the first data type obtained, determines the target recommendation district that each first data type is corresponding
Territory.Optionally, data type and target recommend region to have default corresponding relation, and such as, region correspondence TV is recommended in TV play
The multimedia messages of acute type, film recommends the multimedia messages of region correspondence film types.
Recommendation apparatus, always according to the weighted value of the first data type, obtains the multimedia letter that each target recommends region to include
The number of breath.Concrete, owing to the size in homepage face is generally in fixed range so that displayable multimedia letter in homepage face
The quantity of breath is the most limited, the multimedia messages quantity included for each recommendation region of reasonable distribution in homepage face, permissible
According to the weighted value of the first data type, determine the number of the multimedia messages that each target recommends region to include.Optionally,
The weighted value of one data type is the biggest, target corresponding to the first data type recommend multimedia messages that region includes
Number is the most.
After determining the number obtaining the multimedia messages that each target recommends region to include, it is recommended that device is according to each mesh
The number of the multimedia messages that mark recommendation region includes, determines the destination multimedia information that each target recommendation region is corresponding.Can
Choosing, it is recommended that number N of the multimedia messages that device can include according to target recommendation region, target is recommended region corresponding
Multiple multimedia messages in sort the highest N number of multimedia messages of coefficient be defined as destination multimedia information.
Below, by concrete example, the method shown in Fig. 5 embodiment is described in detail.
Exemplary, after recommendation apparatus receives the start-up command that TV 1 sends, it is recommended that it is right that device obtains TV 1
The user characteristics answered, this user characteristics includes that the use frequency of multimedia messages all types of in TV (is passed through percentage by user
Than representing), it is assumed that the user characteristics of TV 1 correspondence is as shown in table 4:
Table 4
Multimedia data type that recommendation apparatus includes according to the user characteristics shown in table 1 and each multi-medium data class
The utilization rate that type is corresponding, is defined as the first data type, according to each first data by the utilization rate multimedia data type more than 0
The utilization rate that type is corresponding, determines the weighted value of each first data type, and determines that target corresponding to each first data type pushes away
Recommending region, concrete, target corresponding to the first data type, the weighted value of the first data type and the first data type is recommended
The corresponding relation in region is as shown in table 5:
Table 5
| First data type | Weighted value | Target recommends region |
| TV play | 0.6 | Region is recommended in TV play |
| Film | 0.3 | Film recommends region |
| Application program | 0.1 | Application program recommends region |
Assume can show altogether in homepage face 30 multimedia messages, then recommendation apparatus is according to each first data type
Weighted value, determines that each target recommends the number of multimedia messages that region includes, concrete is as shown in table 6:
Table 6
| Target recommends region | The number of multimedia messages |
| Region is recommended in TV play | 30*0.6=18 |
| Film recommends region | 30*0.3=9 |
| Application program recommends region | 30*0.1=3 |
The number of the multimedia messages that recommendation apparatus includes according to each target recommendation region shown in table 6, by TV play
18 multimedia messages that the coefficient that sorts in multiple multimedia messages that recommendation region is corresponding is the highest are defined as TV play and recommend district
The destination multimedia information that territory is corresponding, 9 that coefficient of recommending film to sort in multiple multimedia messages corresponding to region is the highest
Multimedia messages is defined as film and recommends destination multimedia information corresponding to region, and application program is recommended corresponding multiple in region
3 multimedia messages that the coefficient that sorts in multimedia messages is the highest are defined as the destination multimedia applying permanent rising sun recommendation region corresponding
Information.
In above process, it is recommended that device can determine display in homepage face according to user characteristics corresponding to TV
Recommend region and the number of each multimedia messages recommending region to include, and then make the multimedia letter recommended to user
Breath more meets the viewing custom of user, further increases the accuracy that television content is recommended.
The structural representation one of the television content recommendation apparatus that Fig. 6 provides for the present invention, refers to Fig. 6, and this device is permissible
Including:
Acquisition module 601, for obtaining each multimedia letter recommending region corresponding in homepage face to data server requests
Breath；
First determines module 602, for the attribute information according to each described multimedia messages, determines that each described multimedia is believed
Cease and recommend the display position in region corresponding；
Second determines module 603, for after receiving the start-up command that TV sends, according to the use that described TV is corresponding
Family feature, determines that target corresponding to described TV recommends region and described target to recommend destination multimedia information corresponding to region；
Sending module 604, for described TV send described target recommend destination multimedia information corresponding to region and
Described destination multimedia information display position in corresponding target recommends region.
The television content recommendation apparatus that the embodiment of the present invention provides can perform the technical side shown in said method embodiment
Case, it realizes principle and beneficial effect is similar to, and the most no longer repeats.
The structural representation two of the television content recommendation apparatus that Fig. 7 provides for the present invention, on the basis of embodiment illustrated in fig. 6
On, refer to Fig. 7, described second determines that module 603 includes the first acquiring unit 6031, first determines unit 6032, second obtains
Take unit 6033, second determine unit 6034, wherein,
Described first acquiring unit 6031 is used for, and according to described user characteristics, obtains corresponding at least one of described TV
First data type and the weighted value of each described first data type；
Described first determine unit 6032 for, determine that target corresponding to each described first data type recommends region；
Described second acquisition unit 6033 is used for, and according to the weighted value of each described first data type, obtains each described mesh
The number of the multimedia messages that mark recommendation region includes；
Described second determine unit 6034 for, according to each described target recommend the multimedia messages that includes of region
Number, determines the destination multimedia information that each described target recommendation region is corresponding.
In a kind of possible embodiment, described user characteristics includes the multimedia that user watches in described TV
Data type and utilization rate corresponding to each multimedia data type, accordingly, described first acquiring unit 6031 specifically for:
According to the utilization rate that described multimedia data type and each described multimedia data type are corresponding, in described multimedia
Data type determines described first data type；
According to the utilization rate that each described first data type is corresponding, determine the weighted value of each described first data type.
In alternatively possible embodiment, described sending module 604 specifically for:
The destination multimedia information corresponding according to described target recommendation region and described destination multimedia information are in correspondence
Target recommends the display position in region, generates described homepage face；
Described homepage face is sent to described TV.
In alternatively possible embodiment, described acquisition module 601 specifically for:
Obtain the second data type that described recommendation region is corresponding；
Determine the target data server that described second data type is corresponding；
The multimedia messages that described recommendation region is corresponding is obtained to described target data server request.
In alternatively possible embodiment, described first determine module 602 specifically for:
Obtain hot value and/or the scoring of each described multimedia messages；
Hot value according to each described multimedia messages and/or scoring, determine the sequence coefficient of described multimedia messages；
According to the sequence coefficient of each described multimedia messages, determine that each described multimedia messages is in corresponding recommendation region
Display position.
The television content recommendation apparatus that the embodiment of the present invention provides can perform the technical side shown in said method embodiment
Case, it realizes principle and beneficial effect is similar to, and the most no longer repeats.
The embodiment of the present invention also provides for a kind of page server, recommends including the television content shown in Fig. 6 or Fig. 7 embodiment
Device, the structure of the television content recommendation apparatus in page server, realizes principle and beneficial effect, implements with Fig. 6 or Fig. 7
The structure of the television content recommendation apparatus shown in example, realize principle and beneficial effect is similar to, the most no longer repeat.
One of ordinary skill in the art will appreciate that: all or part of step realizing above-mentioned each method embodiment can be led to
The hardware crossing programmed instruction relevant completes.Aforesaid program can be stored in a computer read/write memory medium.This journey
Sequence upon execution, performs to include the step of above-mentioned each method embodiment；And aforesaid storage medium includes: ROM, RAM, magnetic disc or
The various media that can store program code such as person's CD.
Last it is noted that various embodiments above is only in order to illustrate technical scheme, it is not intended to limit；To the greatest extent
The present invention has been described in detail by pipe with reference to foregoing embodiments, it will be understood by those within the art that: it depends on
So the technical scheme described in foregoing embodiments can be modified, or the most some or all of technical characteristic is entered
Row equivalent；And these amendments or replacement, do not make the essence of appropriate technical solution depart from various embodiments of the present invention technology
The scope of scheme.
Claims (10)
1. a television content recommends method, it is characterised in that including:
Each multimedia messages recommending region corresponding in homepage face is obtained to data server requests；
According to the attribute information of each described multimedia messages, determine that each described multimedia messages recommends showing in region corresponding
Show position；
After receiving the start-up command that TV sends, according to the user characteristics that described TV is corresponding, determine that described TV is corresponding
Target recommend region and described target to recommend destination multimedia information corresponding to region；
Send destination multimedia information corresponding to described target recommendation region to described TV and described destination multimedia information exists
Corresponding target recommends the display position in region.
Method the most according to claim 1, it is characterised in that according to the user characteristics that described TV is corresponding, determines described
Target corresponding to TV recommends region and each described target to recommend destination multimedia information corresponding to region, including:
According to described user characteristics, obtain at least one first data type corresponding to described TV and each described first data
The weighted value of type；
Determine the target recommendation region that each described first data type is corresponding；
According to the weighted value of each described first data type, obtain the multimedia messages that each described target recommends region to include
Number；
According to the number of the multimedia messages that each described target recommendation region includes, determine that each described target recommends region corresponding
Destination multimedia information.
Method the most according to claim 2, it is characterised in that described user characteristics includes that user sees in described TV
The multimedia data type seen and utilization rate corresponding to each multimedia data type, accordingly, according to described user characteristics, really
Determine at least one first data type corresponding to described TV and the weighted value of each described first data type, including:
According to the utilization rate that described multimedia data type and each described multimedia data type are corresponding, at described multi-medium data
Type determines described first data type；
According to the utilization rate that each described first data type is corresponding, determine the weighted value of each described first data type.
4. according to the method described in any one of claim 1-3, it is characterised in that send described target to described TV and recommend district
Destination multimedia information and described destination multimedia information that territory is corresponding recommend the display position in region in the target of correspondence,
Including:
The destination multimedia information corresponding according to described target recommendation region and described destination multimedia information are in corresponding target
Recommend the display position in region, generate described homepage face；
Described homepage face is sent to described TV.
5. according to the method described in any one of claim 1-3, it is characterised in that any one in each described recommendation region
Individual recommendation region, obtains each multimedia messages recommending region corresponding in homepage face to data server requests, including:
Obtain the second data type that described recommendation region is corresponding；
Determine the target data server that described second data type is corresponding；
The multimedia messages that described recommendation region is corresponding is obtained to described target data server request.
6. according to the method described in any one of claim 1-3, it is characterised in that the described genus according to each described multimedia messages
Property information, determine each described multimedia messages in the corresponding display position in region of recommending, including:
Obtain hot value and/or the scoring of each described multimedia messages；
Hot value according to each described multimedia messages and/or scoring, determine the sequence coefficient of described multimedia messages；
According to the sequence coefficient of each described multimedia messages, determine that each described multimedia messages recommends showing in region corresponding
Show position.
7. a television content recommendation apparatus, it is characterised in that including:
Acquisition module, for obtaining each multimedia messages recommending region corresponding in homepage face to data server requests；
First determines module, for the attribute information according to each described multimedia messages, determines that each described multimedia messages is right
That answers recommends the display position in region；
Second determines module, for after receiving the start-up command that TV sends, according to the user characteristics that described TV is corresponding,
Determine that target corresponding to described TV recommends region and described target to recommend destination multimedia information corresponding to region；
Sending module, for sending destination multimedia information corresponding to described target recommendation region and described mesh to described TV
Mark multimedia messages display position in corresponding target recommends region.
Device the most according to claim 7, it is characterised in that described second determine module include the first acquiring unit,
One determines that unit, second acquisition unit and second determine unit, wherein,
Described first acquiring unit is used for, and according to described user characteristics, obtains at least one first data that described TV is corresponding
Type and the weighted value of each described first data type；
Described first determine unit for, determine that target corresponding to each described first data type recommends region；
Described second acquisition unit is used for, and according to the weighted value of each described first data type, obtains each described target and recommends district
The number of the multimedia messages that territory includes；
Described second determine unit for, recommend, according to each described target, the number of multimedia messages that region includes, determine
Each described target recommends the destination multimedia information that region is corresponding.
Device the most according to claim 8, it is characterised in that described user characteristics includes that user sees in described TV
The multimedia data type seen and utilization rate corresponding to each multimedia data type, accordingly, described first acquiring unit is concrete
For:
According to the utilization rate that described multimedia data type and each described multimedia data type are corresponding, at described multi-medium data
Type determines described first data type；
According to the utilization rate that each described first data type is corresponding, determine the weighted value of each described first data type.
10. a page server, it is characterised in that include the television content recommendation apparatus described in any one of claim 7-9.
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