CN106034249A

CN106034249A - Video playing control method, video playing control system, client and server

Info

Publication number: CN106034249A
Application number: CN201510104417.7A
Authority: CN
Inventors: 陈�峰
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2015-03-10
Filing date: 2015-03-10
Publication date: 2016-10-19

Abstract

An embodiment of the invention discloses a video playing control method, a video playing control system, a client and a server. The video playing control method comprises the steps of receiving a first triggering instruction for playing the video by a first client, and acquiring a video content and a barcode which matches the video content; displaying the acquired barcode in playing the video content by the first client; after a second client receives a second triggering instruction, scanning and analyzing the displayed barcode for obtaining barcode information; transmitting the barcode information by the second client to the server; transmitting first feedback information which is related with the barcode by the server to the first client; receiving the first feedback information by the first client, and ending playing of the video content according to the received first feedback information. The video playing control method disclosed through the embodiment of the invention can reduce time of a user in waiting for watching of a video program and furthermore improves user experience.

Description

The control method for playing back of video, system, client and server

Technical field

The application relates to internet video technical field, particularly to the control method for playing back of a kind of video, system, client and Server.

Background technology

Advertisement is in order to certain specifically needs, and by the media of certain forms, discloses and transmits a surname of information widely to the public Biography means.

Along with being showing improvement or progress day by day of science and technology, the approach of people's issuing advertisement information in daily life and acquisition advertising message is increasingly Many.Wherein, along with the development of Online Video technology, play wide before video frequency program commences play out or during video program play Accuse and be increasingly becoming a kind of common, important advertisement form.These advertisements often persistent period is longer, such as 15 seconds-75 seconds, And in the playing process of advertisement, these advertisements can not be skipped by domestic consumer, need advertisement by the time to play and terminate, could enter User wants the video frequency program of viewing.The mode of this broadcasting advertisement may bring bad experience effect to user.

Summary of the invention

The purpose of the embodiment of the present application is to provide the control method for playing back of a kind of video, system, client and server, to improve The experience effect of user.

For reaching above-mentioned technical purpose, the embodiment of the present application provides the control method for playing back of a kind of video, system, client and clothes Business device is achieved in that

The embodiment of the present application provides the control method for playing back of a kind of video, including:

Receive the first triggering command playing video, it is thus achieved that video content and the bar code matched with described video content；

The bar code obtained is shown when playing described video content；

Receive the first feedback information associating described bar code that server sends, and according to described first feedback information, terminate described The broadcasting of the video content that bar code is corresponding.

The embodiment of the present application provides the control method for playing back of another kind of video, including:

The bar code obtained is shown when playing described video content；

Receive the second feedback information associating described bar code that third party's client sends, and according to described second feedback information, knot The broadcasting of the video content that Shu Suoshu bar code is corresponding.

Receive the video request information that the first client sends；

Return video content according to described video request information to the first client, be not that described video content sets corresponding bar Code is so that showing described bar code during video content described in the first client terminal playing；

Receiving the operation behavior information of the corresponding described bar code of user that the second client sends, described operation behavior information includes second Client by resolve first client show bar code obtained by bar code information；

According to described bar code information, send to the first client and be used for terminating the first of the broadcasting of video content corresponding to described bar code Feedback information.

First client receives the first triggering command playing video, it is thus achieved that video content and matching with described video content Bar code；

First client shows the bar code obtained when playing described video content；

After second client receives the second triggering command, scan and resolve shown bar code, obtain bar code information；

Second user end to server sends the operation behavior information of the corresponding described bar code of user, and described operation behavior information includes institute State bar code information；

Server receives described operation behavior information, sends the first feedback information associating described bar code to the first client；

First client receives described first feedback information, and according to the first feedback information received, terminates described bar code corresponding The broadcasting of video content.

After second client receives the second triggering command, scan and resolve shown bar code, obtain bar code information, described bar Code information includes the link information of the first client；

Second client, according to described link information, sends the second feedback information associating described bar code to the first client；

First client receives described second feedback information, and according to the second feedback information received, terminates described bar code corresponding The broadcasting of video content.

The embodiment of the present application additionally provides the broadcasting control system of a kind of video, including:

First client, for receive play video the first triggering command, it is thus achieved that video content and with described video content phase The bar code of coupling；It is additionally operable to show the bar code obtained when playing described video content；It is additionally operable to receive the pass that server sends Join the first feedback information of described bar code, and according to the first feedback information received, terminate the video content that described bar code is corresponding Broadcasting；

Second client, after being used for receiving the second triggering command, scans and resolves shown bar code, obtain bar code information； Being additionally operable to send the operation behavior information of the corresponding described bar code of user to server, described operation behavior information includes that described bar code is believed Breath；

Server, for receiving the operation behavior information that the second client sends, and utilizes described bar code information, to the first client End sends the first feedback information associating described bar code.

The embodiment of the present application additionally provides the broadcasting control system of another kind of video, including:

First client, for receive play video the first triggering command, it is thus achieved that video content and with described video content phase The bar code of coupling；It is additionally operable to show the bar code obtained when playing described video content；It is additionally operable to receive the second client send The second feedback information associating described bar code, and according to the second feedback information received, terminate the video that described bar code is corresponding The broadcasting of content；

Second client, after being used for receiving the second triggering command, scans and resolves shown bar code, obtain bar code information, Described bar code information at least includes the link information of the first client；It is additionally operable to, according to described link information, send out to the first client Send the second feedback information associating described bar code.

The embodiment of the present application additionally provides a kind of client, including:

Receive obtain unit, for receive play video the first triggering command, it is thus achieved that video content and with described video content The bar code matched；

Play display unit, for showing the bar code obtained when playing described video content；

Receive processing unit, for receiving the first feedback information associating described bar code that server sends, and according to described first Feedback information, terminates the broadcasting of video content corresponding to described bar code.

The embodiment of the present application additionally provides another kind of client, including:

Receive processing unit, for receiving the second feedback information associating described bar code that the second client sends, and according to described Second feedback information, terminates the broadcasting of video content corresponding to described bar code.

The embodiment of the present application provides a kind of server, including:

First receives unit, for receiving the video request information that the first client sends；

Set and return unit, for returning video content according to described video request information to the first client, and be described video The bar code that content setting is corresponding is so that showing described bar code during video content described in the first client terminal playing；

Second receives unit, for receiving the operation behavior information of the corresponding described bar code of user that the second client sends, described behaviour As behavioural information include the second client by resolve first client show bar code obtained by bar code information；

Transmitting element, for according to described bar code information, sending for terminating in the video that described bar code is corresponding to the first client First feedback information of the broadcasting held.

The technical scheme provided from above the embodiment of the present application, the embodiment of the present application is by obtaining and showing and regarding of being play Frequently the bar code that content matches, after this bar code is scanned, terminates the broadcasting of video content (such as advertisement).Which reduce use The time of the video frequency program to be watched such as family, improve the experience effect of user.

Accompanying drawing explanation

In order to be illustrated more clearly that the embodiment of the present application or technical scheme of the prior art, below will be to embodiment or prior art In description, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only to remember in the application Some embodiments carried, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to Other accompanying drawing is obtained according to these accompanying drawings.

Fig. 1 is the flow chart of the control method for playing back describing a kind of video that the embodiment of the present application provides from the first client angle.

Fig. 2 is the schematic diagram showing bar code in video playback window.

Fig. 3 is the result schematic diagram that video content is processed by the first client.

Fig. 4 is the flow process of the control method for playing back describing the another kind of video that the embodiment of the present application provides from the first client angle Figure.

Fig. 5 is the flow chart of the control method for playing back describing a kind of video that the embodiment of the present application provides from server side.

Fig. 6 is the flow chart of method shown in whole description Fig. 1.

Fig. 7 is the merchandise news schematic diagram of display after mobile telephone scanning bar code.

Fig. 8 is the flow chart of method shown in whole description Fig. 8.

Fig. 9 is the module diagram of the broadcasting control system of a kind of video in the embodiment of the present application.

Figure 10 is the module diagram of the broadcasting control system of another kind of video in the embodiment of the present application.

Figure 11 is the module diagram of a kind of client that the embodiment of the present application is provided.

Figure 12 is the module diagram of the another kind of client that the embodiment of the present application is provided.

Figure 13 is the module diagram of a kind of server that the embodiment of the present application is provided.

Detailed description of the invention

For the technical scheme making those skilled in the art be more fully understood that in the application, below in conjunction with in the embodiment of the present application Accompanying drawing, the technical scheme in the embodiment of the present application is clearly and completely described, it is clear that described embodiment is only It is some embodiments of the present application rather than whole embodiments.Based on the embodiment in the application, ordinary skill people The every other embodiment that member is obtained under not making creative work premise, all should belong to the scope of the application protection.

Advertisement is the publicity marketing methods that the information age is the most commonly used now.Along with the development of science and technology, the form of expression of advertisement is more come The most diversified.Its form of expression can be picture, word, image and sound etc..Described picture can be clothes, shoes with And the picture of the commodity such as medicated cap.Described word can be the price of commodity shown in picture, freight charges, the time buying, purposes and The essential informations such as title.Described title can be the basic introduction to shown commodity, the style of such as clothes, color and material Deng.Image can be that life movie breaks, and such as, one family is sitting in the other scene tasting certain brand food of dining table；It can also be micro-electricity Shadow etc..Sound can be a song, and its lyrics can drum in product and brand thereof；Can also be human dialog, talk about Effect using certain product etc..

Along with the variation of advertisement performance form, the communication media of advertisement also gets more and more.From print media the earliest, broadcast electricity Depending on Media Development internet multimedia till now.Nowadays, insert advertisement during online broadcasting video, had become as one the most normal The advertisement form seen.In this advertisement form, advertisement can not be skipped by domestic consumer, needs to wait that advertisement is play and terminates just can enter Enter the video frequency program wanting viewing.

Wait the process of displaying video programs, the time of user may be wasted to a certain extent, it is also possible to bring to user Bad experience effect.Accordingly, it would be desirable to the control method for playing back of a kind of video, in order to improve the experience effect of user.

Video involved in the application can be advertisement, and video content can be ad content.Bar code involved in the application It is with the geometric figure of specific trait, according to certain coding rule arrangement, in order to express the graphical identifier of one group of information.Bar Code has identification function, and it includes bar code and two-dimensional bar code.Wherein, bar code can be common bar code；Two dimension Bar code can be described as again Quick Response Code, and it can be PDF417 (Portable Data File: portable data file) code, it is also possible to for QR (Quick Response, fast reaction) code etc..

Below based on the first client, illustrate that in conjunction with Fig. 1 the broadcasting of a kind of video that the embodiment of the present application provided controls Method.The method comprises the steps:

S100: receive the first triggering command playing video, it is thus achieved that video content and the bar code matched with described video content.

Described first triggering command can be from the operation requests of user, such as, opens page request, plays video request etc.. Usually, after opening page request, during the video frequency program that described page buffer will be play, also buffer advertisement Content, and before the video frequency program of play buffering, play described advertisement.Opening page request can be that user is defeated in address field After entering web page address, click on enter key or the hop button on webpage clicking address field side, it is also possible to be user's webpage clicking chain Ground connection location etc..Playing video request can be the broadcast button that user clicks current video.

Additionally, in video display process, may break for commercialsy when being played to put sometime.At this moment, video player will Video media stream switches to advertising media to flow.In this case, described first triggering command can also be to switch to advertising media to flow Instruction.This instruction switching to advertising media to flow is probably the Media Stream code performed by browser or video player etc Trigger.

Described acquisition video content can by be the first client by local search in the way of obtain, the i.e. first client can be adjusted With the video content being stored in advance in this locality.Additionally, described acquisition video content can also be that the first client is by server The mode of inquiry obtains, particularly as follows: the first user end to server sends video request information, acquisition request video content； Server, according to the video request information received, returns video content to the first client.

Obtain the bar code that matches with described video content, can be being that the first client is by obtaining in the way of server lookup The bar code matched with described video content.In addition it is also possible to be that the first client obtains and institute by the way of local search State the bar code that video content matches.Also can also is that the first client obtains by the way of to server lookup to regard with described Frequently the bar code mark that content matches, then the first client utilizes the bar code preset to generate program, generates and described bar code mark The bar code matched.

In one embodiment, described first client obtains the bar matched with video content by the way of to server lookup Code comprises the following steps:

S101: extract the video labeling of described video content.

The video play typically has video labeling.Video labeling can uniquely identify this video content.

As it was previously stated, after receiving the first triggering command playing video, the first client can extract the unique of described video Mark.

S102: send the first solicited message obtaining the bar code matched with described video labeling to server.

After extracting described video labeling, the first client can send the first solicited message to server, and request is from described clothes Business device obtains the bar code matched with described video labeling.

Described first solicited message can contain described video labeling.Additionally, can also be containing the in described first solicited message The link information of one client.The link information of the first client may be used for finding the specifying information of the first client, such as, Can be IP (the Internet Protocol Internet protocol) address of the first client, or can be IP address+port numbers.

S103: receive the first response message that server sends, contains in described first response message and described video labeling phase The bar code joined.

In one embodiment, after receiving the first solicited message that the first client sends, described server can be according to first Video labeling in solicited message generates corresponding bar code.And then, the bar code generated can be sent to the first visitor by described server Family end.

In another embodiment, when receiving the first solicited message that the first client sends, server by utilizing first asks letter Video labeling in breath, searches the bar code of coupling in data base, then described bar code is sent to the first client.Described number Can be pre-created according to storehouse.In a kind of specific implementation, described in the data base that is pre-created create have bar code record, The relevant information of the bar code previously generated can be recorded in this bar code record, including bar code mark, the scanning mode of bar code, Video labeling and bar code storage position etc..So server can find corresponding bar code record according to video labeling, then According to the bar code storage positional information of record in the bar code record found, find corresponding bar code, the bar code that will find Send to the first client.

It should be noted that the bar code that generates or find can also be inserted in the video content of correspondence, then by server Described video content is sent to the first client.

Above-mentioned in-time generatin or the bar code previously generated can be graphic form.Containing the bar generated in described first response message Code.Additionally, described first response message can also contain bar code mark.First response message also can also include described bar The scanning mode (state) of code.The initial value of the scanning mode state of described bar code could be arranged to False, represents this bar code not Scanned.

In another embodiment, described first client obtains the bar matched with described video content by the way of local search Code comprises the following steps:

S101 ': extract the video labeling of described video content.

Identical with S101, no longer go to live in the household of one's in-laws on getting married at this and chat.

S102 ': utilize the bar code preset to generate program, generate the bar code corresponding with described video labeling.

After the video labeling extracting described video content, the first client utilizes the bar code preset to generate program, generates and institute State the bar code that video labeling is corresponding.

In another embodiment, described first client obtains and described video content phase by the way of to server lookup The bar code mark joined, then the first client utilizes the bar code preset to generate program, generates the bar matched with described bar code mark Code comprises the following steps:

S101 ": extract the video labeling of described video content.

S102 ": the second solicited message obtaining the bar code mark matched with described video labeling is sent to server.

After extracting described video labeling, the first client can send the second solicited message to server, and request is from described clothes Business device obtains the bar code mark matched with described video labeling.Described second solicited message can contain described video labeling.

S103 ": receive the bar code mark matched with described video labeling that server sends.

In one embodiment, after receiving the second solicited message that the first client sends, described server can be according to second Video labeling in solicited message generates the bar code mark of correspondence.And then, the bar code mark of generation can be sent out by described server Deliver to the first client.

In another embodiment, after receiving the second solicited message that the first client sends, described second solicited message is utilized In video labeling, described server is searched the bar code mark of correspondence in the data base being pre-created, and then can will be found Bar code mark be sent to the first client.

S104 ": utilize the bar code preset to generate program, generate the bar code corresponding with described bar code mark.

Receive server send bar code mark after, first client utilize preset bar code generate program, can generate with The bar code that described bar code mark is corresponding.

In the various embodiments described above, the bar code that the first client is obtained can be graphic form, in the bar code information of described bar code Bar code mark can be contained.Additionally, also can also be containing the link information of the first client in described bar code information.

It should be noted that the execution between the bar code that matches of described acquisition video content and described acquisition and described video content Order does not limit.First client can first obtain video content；Then reentry the bar matched with described video content Code.First client can also be while obtaining video content, it is thus achieved that the bar code matched with described video content.Additionally, Described receive the first triggering command and the described acquisition video content of playing video and the bar code matched with described video content Between execution sequence not do not limit.First client can be after receiving the first triggering command playing video, it is thus achieved that regards Frequently content and the bar code that matches with described video content；The first triggering command same playing video can also received Time, it is thus achieved that video content and the bar code matched with described video content.

S110: show the bar code obtained when playing described video content.

After obtaining the bar code matched with described video content, the first client can while the described video content of broadcasting, This bar code is shown in the appointment region of current video broadcast window with the form of picture.This appointment region can be current Optional position in video playback window, the such as upper right corner, as shown in Figure 2.Additionally, the first client can also be by this bar code Other positions being illustrated in outside current video broadcast window.

S120: receive the first feedback information associating described bar code that server sends, and according to described first feedback information, knot The broadcasting of the video content that Shu Suoshu bar code is corresponding.

Described first feedback information can be the instruction terminating to play video content corresponding to described bar code；Can also be to represent described The status information that bar code has been scanned.Described status information can be the value of state field, such as True in bar code record.Institute Stating can also be containing the bar code mark of described bar code in the first feedback information.

When described first feedback information is the instruction terminating to play video content corresponding to described bar code, the first client is according to being somebody's turn to do Instruction, can directly terminate the broadcasting of described video content.

When the status information that described first feedback information is described bar code, the first client can directly terminate described video content Broadcasting, it is also possible in the currently playing page after display reminding information or after user clicks on cue button, terminate described in regard Frequently the broadcasting of content.In a specific implementation, go out the state of bar code described in the first feedback information in the first client query After information, the first client can be according to the agreement in advance and arranged between server, it is also possible to according to first received before The initial value of state field in response message, identifies the implication represented by the value of state field in this status information, i.e. identifies When the value of state field is True, represent that this bar code is the most scanned；Then, according to the bar code mark contained in this first feedback information Know, the video content play in current video broadcast window processed, including hiding shown bar code, and with picture or The form display reminding information etc. of text box, such as, show that word " skips advertisement ", or the cue button etc. that display pre-sets, Such as display " skipping advertisement " button, as shown in Figure 3.This information or cue button may be displayed on current video and play the page Optional position, preferably bar code is previously located position.

As can be seen here, by above-mentioned steps, the broadcasting of video content (such as advertisement) can be terminated, enter user and want viewing Video frequency program.Which reduce the time of the video frequency programs to be watched such as user, it is achieved that advertisement direct viewing video joint can be skipped Purpose purpose, thus improve the experience effect of user.

In one embodiment, can also include between S110 and S120:

S115: based on preset trigger condition, send the inquiry request inquiring about described bar code scan state to server.

Described preset trigger condition can be the time of the self-defining inquiry request sending and inquiring about described bar code scan state, it is possible to To be the instruction receiving the inquiry request that instruction sends the described bar code scan state of inquiry.

When meeting preset trigger condition, the first user end to server sends the inquiry request inquiring about described bar code scan state, The status information of the bar code that requesting query is shown.Additionally, described inquiry request can be used for asking whether terminating described The broadcasting of video content.Can be containing the bar code mark of corresponding described video content in described inquiry request.Described bar code mark can Preset decoding program and resolve described bar code and obtain by utilizing being the first client；Can also be that the first client is by clothes The mode of business device inquiry obtains.

Further below based on the first client, the broadcasting control of a kind of video that the embodiment of the present application provided is described in conjunction with Fig. 4 Method processed.The method comprises the steps:

S400: receive the first triggering command playing video, it is thus achieved that video content and the bar code matched with described video content.

Can the bar code information such as link information containing bar code mark and the first client in the bar code that first client is obtained.

The concrete execution process of this step refers to S100, no longer goes to live in the household of one's in-laws on getting married at this and chats.

S410: show the bar code obtained when playing described video content.

This step S110 is identical, the most no longer goes to live in the household of one's in-laws on getting married at this and chats.

S420: receive the second feedback information associating described bar code that third party's client sends, and according to described second feedback letter Breath, terminates the broadcasting of video content corresponding to described bar code.

Described second feedback information can be the instruction terminating to play video content corresponding to described bar code；Can also be to represent described The status information that bar code has been scanned.Described status information can be the value of state field, such as True in bar code record.Institute Stating can also be containing the bar code mark of described bar code in the second feedback information.

Described third party's client can be the mobile terminal such as mobile phone or panel computer.

The concrete execution process of S420 refers to S120, the most no longer goes to live in the household of one's in-laws on getting married at this and chats.

In the various embodiments described above, the first client can be to be provided with the electricity of web browser, client or video player etc. Brain, mobile terminal etc..

Below based on server, introduce the control method for playing back of a kind of video that the embodiment of the present application is provided, such as Fig. 5 institute Show.The method includes:

S500: receive the video request information that the first client sends.

Described video request information may be used for acquisition request video content；Can also be for acquisition request and described video content The bar code matched.

S510: return video content according to described video request information to the first client, and be that described video content sets correspondence Bar code so that showing described bar code described in the first client terminal playing during video content.

First, after receiving the video request information that the first client sends, according to described video request information, server can With the corresponding video content of in-time generatin, it is also possible to search the video content previously generated.Additionally, server also can also be instant Generate or search the bar code matched with described video content previously generated.Then, described bar code can be inserted into by server In described video content.Finally, the video content containing described bar code can be sent to the first client by server.

Additionally, video content and corresponding bar code can also be sent to the first client by server at twice.Server is all right After obtaining video content, first video content is sent to the first client；Etc. then the acquisition that the first client sends is received After the association requests of the bar code matched with described video content, described bar code is also sent to the first visitor by bar code that regeneration is corresponding Family end.

S520: receive the operation behavior information of the corresponding described bar code of user that the second client sends, described operation behavior information bag Include the second client by resolve first client show bar code obtained by bar code information.

Described operation behavior information can also include that user clicks on collecting commodities button.Described bar code information can include described bar code Bar code mark；Also the link information of the first client can also be included.

S530: according to described bar code information, send the broadcasting for terminating video content corresponding to described bar code to the first client The first feedback information.

Described first feedback information can include described bar code mark.It can be the instruction terminating to play described video, it is also possible to It it is the status information of bar code corresponding to described bar code mark.Described status information can be the value of state field, example in bar code record Such as True.In a specific implementation, server can utilize the bar code mark in described bar code information to inquire about in data base Go out corresponding bar code record, update the status information of this bar code in this bar code record, the value of its state field is updated to True, Represent that this bar code is the most scanned.

In one embodiment, after receiving the bar code information that the second client sends, server can be according to described bar code information In the link information of the first client, send the first feedback information containing described bar code mark to the first client.

Additionally, obtain by the way of to server lookup and described video corresponding to described first client in step S100 The embodiment of the bar code that content matches, or described first client obtains and described video by the way of to server lookup The embodiment of the bar code mark that content matches, in the two embodiment, server all can know the link of the first client Information.For the two embodiment, server can utilize described bar code mark, finds the link of the first client of correspondence Information；Then according to the link information of the first client found, send containing described bar code mark to the first client First feedback information.

In another embodiment, corresponding to S115, before server sends the first feedback information to the first client, described method Can also include:

S505: receive the described inquiry request that the first client sends, inquire about the scanning mode of described bar code.

Server receives the described inquiry request that the first client sends, and then utilizes the bar code mark in described inquiry request, looks into Ask the scanning mode of corresponding bar code.

It should be noted that the execution sequence between this step and S500 the most substantially limits.

In another embodiment, described bar code is Quick Response Code, and described bar code mark is Quick Response Code mark, and described bar code information is two Dimension code information, contains the interface ground of the merchandise news comprised in Quick Response Code mark and described video content in described 2 D code information Location.

Accordingly, described method also includes:

S540: receive the acquisition request obtaining the merchandise news comprised in described video content that the second client sends.

S550: according to the described interface IP address in described 2 D code information, searches and sends data response message to the second client, Described data response message at least includes described merchandise news.

After receiving the acquisition request that the second client sends, server searches corresponding merchandise news, and root in data base According to the MerchandiseListURL in described 2 D code information, the merchandise news found is issued the second client.

In a specific implementation, after receiving the acquisition request that the second client sends, server can utilize Quick Response Code Quick Response Code mark in information, finds corresponding Quick Response Code record；Then according to the video labeling of record in this Quick Response Code record, The merchandise news corresponding with this video labeling is inquired about in merchandising database；Recycle this merchandise news and search the commodity chain being associated Connect information；Finally the merchandise news found is sent to the second client.Additionally, goods links also can also be believed by server Breath is sent to the second client.

Described goods links information is for finding the information of the detailed content of merchandise news, and it can be URL (Uniform Resource Locator, URL) address, it is also possible to for commodity sign.Commodity sign can uniquely identify this business Product.It can be set of number, it is also possible to for trade name or marque etc..

In another embodiment, described method also includes:

S560: receive that the second client sends by articles storage or the 3rd solicited message that adds shopping cart, and in the receipts of user Hide and folder and/or shopping cart add corresponding goods.

Server receives the 3rd solicited message that the second client sends, and after receiving described 3rd solicited message, utilizes the 3rd Commodity sign in solicited message and user account information, the commodity corresponding to commodity sign are added to user collection and/ Or in shopping cart.

Additionally, server can also send to the second client represents that collecting successfully and/or add successful 3rd response of shopping cart believes Breath.

It should be noted that the situation of the bar code of the video content that the first client call is prestored and generation correspondence, The control method for playing back describing the video that the embodiment of the present application is provided from this side of server need not perform step S500 and S510, Other steps are identical with the step of the embodiment shown in Fig. 5, no longer go to live in the household of one's in-laws on getting married at this and chat.

The embodiment that corresponding to the application Fig. 1 describe is described below, comes from sides such as the first client, the second client and servers The control method for playing back of the video that whole description the embodiment of the present application is provided, as shown in Figure 6, the method includes:

S600: the first client receive play video the first triggering command, it is thus achieved that video content and with described video content phase The bar code of coupling.

S610: the first client shows the bar code obtained when playing described video content.

S600-S610 with S100-S110 is identical, no longer goes to live in the household of one's in-laws on getting married at this and chats.

After S620: the second client receives the second triggering command, scan and resolve shown bar code, obtain bar code information.

Described second triggering command can be " sweep and sweep " button that user clicks in the application of mobile phone Taobao, it is also possible to be that user clicks on " sweep and sweep " button in wechat application, it is also possible to be the corresponding button etc. in game application and music application.Need explanation It is that above-mentioned second triggering command is not limited to above-mentioned application program, as long as application program is connected to advertisement SDK (Software Development Kit).During two-dimentional barcode scanning function in user opens these application programs, all can produce the first triggering and refer to Order.

After receiving the second triggering command, the second client enters scan pattern, operates according to the instruction of user, to the first visitor The bar code that family end is shown is scanned；Then, the bar code scanned is resolved by the second client call bar code analysis program, Obtain bar code information.Described bar code information can include bar code mark；The link information of the first client can also be included.

S630: the second user end to server sends the operation behavior information of the corresponding described bar code of user, described operation behavior information Including described bar code information.

After parsing bar code information, the second user end to server sends the operation behavior information of the corresponding described bar code of user.Institute Stating operation behavior information can be that user carries out collecting commodities operation；Can also carry out commodity add the behaviour such as shopping cart for user Make；It can also include obtained bar code information.Described bar code information can include bar code mark；The first visitor can also be included The link information of family end.

S640: server receives described operation behavior information, and according to the bar code information in described operation behavior information, to first Client sends the first feedback information of the broadcasting for terminating video content corresponding to described bar code.

The concrete execution process of this step refers to S520-S530, no longer goes to live in the household of one's in-laws on getting married at this and chats.

S650: the first client receives the first feedback information that server sends, and according to the first feedback information received, knot The broadcasting of the video content that Shu Suoshu bar code is corresponding.

This step is identical with S120, no longer goes to live in the household of one's in-laws on getting married at this and chats.

In one embodiment, after the first client shows the bar code obtained, it is anti-that server sends first to the first client Before feedforward information, described method can also include:

S615: the first client, based on preset trigger condition, sends the inquiry request inquiring about described bar code scan state to server.

This step is identical with S115, no longer goes to live in the household of one's in-laws on getting married at this and chats.

S616: server receives the described inquiry request that the first client sends, and inquires about the scanning mode of described bar code.

This step is identical with S505, no longer goes to live in the household of one's in-laws on getting married at this and chats,.

It should be noted that the situation that S616 was performed before server receives the bar code information that the second client sends, Server inquire described bar code scanned after, can send, to the first client, the state letter that described bar code is not scanned Breath；Then the first client can send inquiry request to server when meeting preset trigger condition, the most again perform S615 again, Then perform S616, circulate with this, until server receives the bar code information that the second client sends.

It should be noted that the execution sequence between S615-S616 and S620-S630 the most substantially limits.

In another embodiment, the bar code that the first client is obtained is Quick Response Code, preferably QR code.Corresponding bar code mark Knowing and identify for Quick Response Code, bar code information is 2 D code information.Described 2 D code information can also contain MerchandiseListURL (interface IP address of the merchandise news comprised in video).

Accordingly, in step S620, the second client by resolve obtained by 2 D code information in also possibly together with MerchandiseListURL。

Accordingly, described method also includes:

S655: the second client sends the acquisition request obtaining the merchandise news comprised in described video content to described server.

Second client can send, to described server, the request of acquisition, corresponding in acquisition request MerchandiseListURL Merchandise news, including commodity picture, price, freight charges, place, time buying and purposes etc..Described acquisition can in request To include described 2 D code information, it is also possible to include that described Quick Response Code identifies.

It should be noted that the second user end to server sends 2 D code information, and the second user end to server sends and obtains The acquisition request of the merchandise news comprised in described video content, can send, it is also possible at twice in a message transmission Send.

S660: server receives and described obtains request, and according to the described interface IP address in described 2 D code information, search and to Second client sends data response message, and described data response message at least includes described merchandise news.

This step is identical with S540-S550, no longer goes to live in the household of one's in-laws on getting married at this and chats.

It should be noted that the execution sequence between above-mentioned S655-S660 and aforementioned S640-S650 is not required to be particularly limited to.

In one embodiment, described method also includes:

S670: the second client shows described merchandise news in current page.

Second client receives the data response message that server sends, and can show in current page according to default exhibition method Merchandise news in described data response message.

Described default exhibition method includes the displaying attribute of commodity, such as font, font size, color, spacing and picture size etc.； Also include showing content, the most only show commodity picture or word etc.；The most also include commodity picture and/or the layout of word and Once show the number etc. of commodity picture.

Additionally, the second client can also utilize the goods links information in data response message, when meeting the first trigger condition, The mode that user enters the detailed content page of commodity is set.Described first trigger condition can be that user clicks on commodity picture, also Can be that user clicks on the corresponding button etc. of each commodity on current page.For the situation that goods links information is URL address, When meeting the first trigger condition, user can open this URL address by the browser bound in advance, enter these commodity The detailed content page.Being the situation of commodity sign for goods links information, when meeting the first trigger condition, user can be led to After bind in advance store application or other can show this merchandise news application (such as, microblogging application, Taobao application with And instant messaging application etc.), enter the detailed content page of these commodity.

As it is shown in fig. 7, the second client is mobile phone in figure, the merchandise news shown is the picture of each commodity in video content. When user clicks on these pictures, the detailed content page of corresponding commodity can be entered.

Passing through shown merchandise news, user is it can be seen that the advertising message play in video playback window, it is possible to since select Select next step operation, such as, browse the detailed content etc. of each commodity.This achieve advertiser to want to publicize its product by advertisement Purpose.

In another embodiment, after step S670, also comprise the steps:

S680: the second client, after receiving the 3rd triggering command, sends articles storage to described server or adds shopping cart The 3rd solicited message.

After described 3rd triggering command can be the commodity that user selects on current commodity information displayed page, click on current commodity letter The collection button (the such as button such as " a key collection " or " adding collection ") preset on breath displayed page or " addition shopping cart " Button；Can also be user based on current commodity information displayed page, by " adding collection " function preset at menu bar, choosing After selecting the commodity needing to add collection, click on " adding collection " button etc., or by " the addition shopping cart " preset at menu bar Function, after selecting the commodity needing to add shopping cart, clicks on " addition shopping cart " button etc..

After receiving described 3rd triggering command, the second client can send the 3rd solicited message, request to described server Commodity selected by user are put into the collection of user and/or adds shopping cart.Described 3rd solicited message can include commodity sign with And user account information.Described commodity sign can be to extract when the commodity selected by user being detected；Described user account Information can obtain when user's logon account, and it can be user account ID.

S690: server receives described 3rd solicited message, and adds corresponding goods in the collection and/or shopping cart of user.

This step is identical with S560, no longer goes to live in the household of one's in-laws on getting married at this and chats.

After above-mentioned steps, user can enter in collection or the shopping cart of its account, checks the merchandise news of selected commodity, Including selling the shop title of these commodity, commodity brief introduction, commodity picture, purchase number and price etc..User clicks on accordingly The merchandise news of commodity, such as commodity picture, can jump to the detailed content page of corresponding commodity, continues to browse each commodity Detailed content or buy, it is also possible to follow-up browse these commodity again.This wants to be come by advertisement further up to advertiser Publicize the purpose of its product.

The embodiment that corresponding to the application Fig. 4 describe is described below, comes from sides such as the first client, the second client and servers The control method for playing back of the video that whole description the embodiment of the present application is provided, as shown in Figure 8, the method includes:

S800: the first client receive play video the first triggering command after, it is thus achieved that video content and with described video phase The bar code of coupling.

S810: the first client shows the bar code obtained when playing described video content.

This step is identical with S110, the most no longer goes to live in the household of one's in-laws on getting married at this and chats.

After S820: the second client receives the second triggering command, scan and resolve shown bar code, obtain bar code information, Described bar code information at least includes the link information of the first client.

The execution process of this step refers to S620, the most no longer goes to live in the household of one's in-laws on getting married at this and chats.

S830: the second client utilizes described link information, sends the second feedback information associating described bar code to the first client.

After parsing described bar code information, it is possible to use the link information of the first client in bar code information, the second client The second feedback information associating described bar code is sent to the first client.Described second feedback information can be to have represented described bar code Scanned status information；It can also be the instruction terminating to play video content corresponding to described bar code.Described second feedback information Can also be containing the bar code mark of described bar code.

S840: the first client receives described second feedback information, and according to the second feedback information received, terminates described bar The broadcasting of the video content that code is corresponding.

First client receives the second feedback information that the second client sends, and is associated the second of described bar code according to receive Feedback information, terminates the broadcasting of video content corresponding to this bar code.

The concrete execution process of this step refers to S120, no longer goes to live in the household of one's in-laws on getting married at this and chats.

In another embodiment, the bar code that the first client is obtained is Quick Response Code, preferably QR code.Accordingly, described Bar code mark is Quick Response Code mark, and described bar code information is 2 D code information.Described 2 D code information can also contain MerchandiseListURL (interface IP address of the merchandise news comprised in video).

Accordingly, in step S820, the second client is by also containing in the 2 D code information obtained by resolving MerchandiseListURL。

After step S820, further comprising the steps of:

S850: the second user end to server sends the acquisition request obtaining the merchandise news comprised in described video, described acquisition Containing described 2 D code information in request.

After obtaining 2 D code information, the second user end to server sends the request of acquisition, in 2 D code information described in acquisition request The merchandise news corresponding to MerchandiseListURL.

S860: server, according to the MerchandiseListURL in described 2 D code information, is searched and is sent to the second client Data response message, described data response message at least includes described merchandise news.

The concrete execution process of this step refers to S550, no longer goes to live in the household of one's in-laws on getting married at this and chats.

It should be noted that the execution sequence between above-mentioned S850-S860 and aforementioned S830-S840 is not required to be particularly limited to.

In another embodiment, described method also includes:

S870: the second client shows described merchandise news in current page.

This step refers to S670, no longer goes to live in the household of one's in-laws on getting married at this and chats.

In another embodiment, after step S870, also comprise the steps:

S880: the second client, after receiving the 3rd triggering command, sends articles storage to described server or adds shopping cart The 3rd solicited message.

S890: server receives described 3rd solicited message, and adds corresponding goods in the collection and/or shopping cart of user.

S880-S890 with S680-S690 is identical, the most no longer goes to live in the household of one's in-laws on getting married at this and chats.

As can be seen here, in the above embodiments of the present application, obtained by the first client and show (the widest with play video Accuse) Quick Response Code that matches, and after described Quick Response Code is by the second client scan, skip advertisement, enter user and think viewing Video frequency program.Which reduce the time of the video frequency programs to be watched such as user, improve the experience effect of user.Additionally, this two After dimension code is scanned, the merchandise news in advertisement is shown on a second client, and user can continue to browse shown commodity letter The detailed content of breath, it is also possible to carry out collecting or adding shopping cart by commodity corresponding for the merchandise news shown.This achieve Advertiser wants to be publicized the purpose of its product by advertisement.

The embodiment of the present application provides the broadcasting control system of a kind of video, as it is shown in figure 9, include:

First client 901, for receive play video the first triggering command, it is thus achieved that video content and with in described video Hold the bar code matched；It is additionally operable to show the bar code obtained when playing described video content；It is additionally operable to receive server send The first feedback information associating described bar code, and according to the first feedback information received, terminate the video that described bar code is corresponding The broadcasting of content.

Second client 902, after being used for receiving the second triggering command, scans and resolves shown bar code, obtains bar code letter Breath；Being additionally operable to send the operation behavior information of the corresponding described bar code of user to server, described operation behavior information includes described bar Code information.

Server 903, for receiving the operation behavior information that the second client sends, and utilizes in described operation behavior information Bar code information, sends the first feedback information associating described bar code to the first client.

In one embodiment, the second client 902, it is additionally operable to send to server obtain merchandise news in described video content Obtain request；Receive the data response message containing described merchandise news that server sends, and show described in current page Merchandise news.

Accordingly, server 903, it is additionally operable to receive that the second client sends obtains obtaining of merchandise news in described video content Take request；Search and send the data response message containing described merchandise news to the second client.

In another embodiment, the second client 902, it is additionally operable to, after receiving the 3rd triggering command, send to described server By articles storage or the 3rd solicited message of addition shopping cart.

Accordingly, server 903, it is additionally operable to receive asking the 3rd of articles storage or addition shopping cart the of the second client transmission Seek information, and in the collection and/or shopping cart of user, add corresponding goods.

The embodiment of the present application provides the broadcasting control system of another kind of video, as shown in Figure 10, and including:

First client 1001, for receive play video the first triggering command, it is thus achieved that video content and with in described video Hold the bar code matched；It is additionally operable to show the bar code obtained when playing described video content；It is additionally operable to receive the second client The second feedback information associating described bar code sent, and according to the second feedback information received, terminate described bar code corresponding The broadcasting of video content.

Second client 1002, after being used for receiving the second triggering command, scans and resolves shown bar code, obtains bar code letter Breath, described bar code information at least includes the link information of the first client；Send to the first client and associate the second of described bar code Feedback information.

In one embodiment, the second client 1002, it is additionally operable to send to server obtain merchandise news in described video content Obtain request；Receive the data response message containing merchandise news that server sends, and in current page, show described commodity Information.

Accordingly, described system also includes:

Server 1003, for receiving the acquisition request obtaining merchandise news in described video content that the second client sends；Look into Look for and send the data response message containing described merchandise news to the second client.

In another embodiment, the second client 1002, it is additionally operable to, after receiving the 3rd triggering command, send to described server By articles storage or the 3rd solicited message of addition shopping cart.

Accordingly, server 1003, it is additionally operable to receive asking the 3rd of articles storage or addition shopping cart the of the second client transmission Seek information, and in the collection and/or shopping cart of user, add corresponding goods.

The embodiment of the present application provides a kind of client, as shown in figure 11.This client includes:

Receive obtain unit 1101, for receive play video the first triggering command, it is thus achieved that video content and with described video The bar code that content matches.

Play display unit 1102, for showing the bar code generated when playing video content.

Receive processing unit 1104, for receiving the first feedback information associating described bar code that server sends, and according to described First feedback information, terminates to play the video that described bar code mark is corresponding.

Receive acquisition unit 1101 and include that video content obtains subelement and bar code obtains subelement.Video content obtains subelement May be used for obtaining video content by the way of local search or to the mode of server lookup.Bar code obtains subelement and uses In the bar code that acquisition matches with described video content.

In one embodiment, described bar code acquisition subelement includes:

First extracts subelement, for extracting the video labeling of described video content；

First sends subelement, for sending the first request letter obtaining the bar code matched with described video labeling to server Breath；

First receives subelement, for receiving the first response message that server is sent, in described first response message containing with The bar code that described video labeling matches.

In another embodiment, bar code acquisition subelement includes again:

Second extracts subelement, for extracting the video labeling of described video content；

Second generates subelement, for utilizing default bar code to generate program, generates the bar code corresponding with described video labeling.

In another embodiment, bar code acquisition subelement also includes:

3rd extracts subelement, for extracting the video labeling of described video content；

3rd sends subelement, for sending the second request obtaining the bar code mark matched with described video labeling to server Information；

3rd receives subelement, for receiving the bar code mark that server is sent；

3rd generates subelement, for utilizing default bar code to generate program, generates the bar code corresponding with described bar code mark.

In another embodiment, described client also includes:

Transmitting element 1103, for based on preset trigger condition, the inquiry sending the described bar code scan state of inquiry to server please Ask.

The embodiment of the present application additionally provides a kind of client, as shown in figure 12.This client includes:

Receive obtain unit 1201, for receive play video the first triggering command, it is thus achieved that video content and with described video The bar code that content matches；

Play display unit 1202, for showing the bar code generated when playing described video content；

Receive processing unit 1203, for receiving the second feedback information associating described bar code that the second client sends, and according to Described second feedback information, terminates the broadcasting of video content corresponding to described bar code.

It should be noted that the client shown in Figure 12 and the client shown in Figure 11 are except receiving processing unit 1203 Outside different from receiving processing unit 1104, remaining element is the most identical.Description to correlation unit, refers to shown in Figure 11 real Execute the specific descriptions of example, no longer go to live in the household of one's in-laws on getting married at this and chat.

The embodiment of the present application additionally provides a kind of server, as shown in figure 13.This server includes:

First receives unit 1301, and for receiving the video request information that the first client sends, described video request information is permissible For obtaining video content, it is also possible to for obtaining the bar code matched with described video content；

Set and return unit 1302, for returning video content according to described video request information to the first client, and be described Video content sets corresponding bar code so that showing described bar code described in the first client terminal playing during video content；

Second receives unit 1303, for receiving the operation behavior information of the corresponding described bar code of user that the second client sends, institute State operation behavior information include the second client by resolve first client show bar code obtained by bar code information；

Transmitting element 1304, for according to described bar code information, sending for terminating corresponding the regarding of described bar code to the first client First feedback information of the broadcasting of content frequently.

In one embodiment, described server also includes:

Receive query unit, for receiving the inquiry request of the inquiry bar code scan state that the first client sends, and inquire about described The scanning mode of bar code.

In another embodiment, described bar code is Quick Response Code, and described bar code information is 2 D code information, and described bar code mark is two Dimension code mark.Described 2 D code information also includes the interface IP address of the merchandise news comprised in described video content；

Correspondingly, described server also includes:

Request reception unit, for receiving the acquisition obtaining the merchandise news comprised in described video content that the second client sends Request；

Search transmitting element, for according to the described interface IP address in described 2 D code information, search and send to the second client Data response message, described data response message at least includes described merchandise news.

In another embodiment, this server also includes:

Receive adding device, for receive second client send by articles storage or add shopping cart the 3rd solicited message, And in the collection and/or shopping cart of user, add corresponding goods.

In the nineties in 20th century, can clearly distinguish for the improvement of a technology is that the improvement on hardware is (such as, right The improvement of the circuit structures such as diode, transistor, switch) or software on improvement (for the improvement of method flow).So And, along with the development of technology, the improvement of current a lot of method flows can be considered as directly improving of hardware circuit. Designer nearly all obtains corresponding hardware circuit by being programmed in hardware circuit by the method flow of improvement.Cause This, it cannot be said that the improvement of a method flow cannot realize by hardware entities module.Such as, PLD (Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate Array, FPGA)) being exactly such a integrated circuit, device programming is determined by its logic function by user.Compiled voluntarily by designer Journey is come a digital display circuit " integrated " on a piece of PLD, without chip maker designing and make special collection Become circuit chip 2.And, nowadays, replacing and manually make IC chip, " logic volume is used in this programming the most mostly instead Translate device (logic compiler) " software realizes, and software compiler used when it is write with program development is similar, and to compile The most handy specific programming language of source code before translating is write, and this is referred to as hardware description language (Hardware Description Language, HDL), and HDL the most not only has one, but have many kinds, such as ABEL (Advanced Boolean Expression Language)、AHDL(Altera Hardware Description Language)、Confluence、 CUPL(Cornell University Programming Language)、HDCal、JHDL(Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby Hardware Description Language) Deng, that commonly use most is VHDL (Very-High-Speed Integrated Circuit Hardware Description And Verilog2 Language).Those skilled in the art also it should also be apparent that, it is only necessary to method flow is retouched with above-mentioned several hardware Predicate speech is slightly made programming in logic and is programmed in integrated circuit, it is possible to be readily available the hardware electricity realizing this logical method flow process Road.

Controller can be implemented in any suitable manner, such as, controller can take such as microprocessor or processor and Storage can by this (micro-) processor perform computer readable program code (such as software or firmware) computer-readable medium, Gate, switch, special IC (Application Specific Integrated Circuit, ASIC), FPGA control Device processed and the form of embedding microcontroller, the example of controller includes but not limited to following microcontroller: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320, Memory Controller can also quilt It is embodied as a part for the control logic of memorizer.

It is also known in the art that in addition to realizing controller in pure computer readable program code mode, the most permissible Make controller with gate, switch, special IC, FPGA control by method step carries out programming in logic The form of device processed and embedding microcontroller etc. realizes identical function.The most this controller is considered a kind of Hardware Subdivision Part, and the structure in hardware component can also be considered as to include in it for the device realizing various function.Or even, may be used To be considered as the device being used for realizing various function being not only the software module of implementation method but also can be the knot in hardware component Structure.

System, device, module or the unit that above-described embodiment illustrates, specifically can be realized by computer chip or entity, or Realized by the product with certain function.

For convenience of description, it is divided into various unit to be respectively described with function when describing apparatus above.Certainly, the application is being implemented Time the function of each unit can be realized in same or multiple softwares and/or hardware.

As seen through the above description of the embodiments, those skilled in the art it can be understood that to the application can be by soft Part adds the mode of required general hardware platform and realizes.Based on such understanding, the technical scheme of the application is the most in other words The part contributing prior art can embody with the form of software product, and in a typical configuration, calculating sets For including one or more processor (CPU), input/output interface, network interface and internal memory.This computer software product is permissible Including some instructions with so that a computer equipment (can be personal computer, server, or the network equipment etc.) is held Each embodiment of row the application or the method described in some part of embodiment.This computer software product can be stored in internal memory In, internal memory potentially includes the volatile memory in computer-readable medium, random access memory (RAM) and/or non-volatile The forms such as property internal memory, such as read only memory (ROM) or flash memory (flash RAM).Internal memory is the example of computer-readable medium.Meter Calculation machine computer-readable recording medium includes that removable media permanent and non-permanent, removable and non-can be realized by any method or technology Information stores.Information can be computer-readable instruction, data structure, the module of program or other data.The storage of computer The example of medium includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), dynamic randon access Memorizer (DRAM), other kinds of random access memory (RAM), read only memory (ROM), electrically erasable Read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read only memory (CD-ROM), numeral Multifunctional optical disk (DVD) or other optical storage, magnetic cassette tape, tape magnetic rigid disk storage other magnetic storage apparatus or appoint What his non-transmission medium, can be used for the information that storage can be accessed by a computing device.According to defining herein, computer can Read medium and do not include of short duration computer readable media (transitory media), such as data signal and the carrier wave of modulation.

Each embodiment in this specification all uses the mode gone forward one by one to describe, and between each embodiment, identical similar part is mutual Seeing, what each embodiment stressed is the difference with other embodiments.Especially for system embodiment Speech, owing to it is substantially similar to embodiment of the method, so describe is fairly simple, relevant part sees the part of embodiment of the method Illustrate.

The application can be used in numerous general or special purpose computing system environments or configuration.Such as: personal computer, server Computer, handheld device or portable set, laptop device, multicomputer system, system based on microprocessor, top set Box, programmable consumer-elcetronics devices, network PC, minicomputer, mainframe computer, include any of the above system or set Standby distributed computing environment etc..

The application can be described in the general context of computer executable instructions, such as program module. Usually, program module include perform particular task or realize the routine of particular abstract data type, program, object, assembly, Data structure etc..The application can also be put into practice in a distributed computing environment, in these distributed computing environment, by passing through Communication network and connected remote processing devices performs task.In a distributed computing environment, program module may be located at bag Include storage device in interior local and remote computer-readable storage medium.

Although depicting the application by embodiment, it will be appreciated by the skilled addressee that the application have many deformation and a change and Without departing from spirit herein, it is desirable to appended claim includes that these deformation and change are without deviating from spirit herein.

Claims

1. the control method for playing back of a video, it is characterised in that including:

The bar code obtained is shown when playing described video content；

Method the most according to claim 1, it is characterised in that described acquisition video content includes:

Call the video content being stored in advance in this locality.

Video request information is sent to server；

Receive the video content that server sends.

Method the most according to claim 1, it is characterised in that the bar code that described acquisition matches with described video content Including:

Extract the video labeling of described video content；

The first solicited message obtaining the bar code matched with described video labeling is sent to server；

Receive the first response message that server sends, containing the bar matched with described video labeling in described first response message Code.

Extract the video labeling of described video content；

Utilize the bar code preset to generate program, generate the bar code corresponding with described video labeling.

Extract the video labeling of described video content；

The second solicited message obtaining the bar code mark matched with described video labeling is sent to server；

Receive the bar code mark that server sends；

Utilize the bar code preset to generate program, generate the bar code corresponding with described bar code mark.

Method the most according to claim 1, it is characterised in that after the bar code that described displaying is obtained, described reception Before the first feedback information associating described bar code that server sends, described method also includes:

Based on preset trigger condition, send the inquiry request inquiring about described bar code scan state to server.

8. according to the method described in claim 1 or 7, it is characterised in that described bar code includes Quick Response Code or bar code.

Method the most according to claim 8, it is characterised in that described Quick Response Code includes QR code or PDF417 code.

10. the control method for playing back of a video, it is characterised in that including:

The bar code obtained is shown when playing described video content；

11. methods according to claim 10, it is characterised in that described acquisition video content includes:

Call the video content being stored in advance in this locality.

12. methods according to claim 10, it is characterised in that described acquisition video content includes:

Video request information is sent to server；

Receive the video content that server sends.

13. methods according to claim 10, it is characterised in that the bar that described acquisition matches with described video content Code includes:

Extract the video labeling of described video content；

14. methods according to claim 10, it is characterised in that the bar that described acquisition matches with described video content Code includes:

Extract the video labeling of described video content；

15. methods according to claim 10, it is characterised in that the bar that described acquisition matches with described video content Code includes:

Extract the video labeling of described video content；

Receive the bar code mark that server sends；

16. methods according to claim 10, it is characterised in that described bar code includes Quick Response Code or bar code.

17. methods according to claim 16, it is characterised in that described Quick Response Code includes QR code or PDF417 code.

The control method for playing back of 18. 1 kinds of videos, it is characterised in that including:

Receive the video request information that the first client sends；

Return video content according to described video request information to the first client, and be that described video content sets corresponding bar code So that showing described bar code described in the first client terminal playing during video content；

19. methods according to claim 18, it is characterised in that sending described first feedback letter to the first client Before breath, described method also includes:

Receive the inquiry request of the inquiry bar code scan state that the first client sends, and inquire about the scanning mode of described bar code.

20. methods according to claim 18, it is characterised in that described bar code includes Quick Response Code or bar code.

21. methods according to claim 18, it is characterised in that described bar code is Quick Response Code, described bar code information is 2 D code information.

22. methods according to claim 18, it is characterised in that described 2 D code information also includes described video content In the interface IP address of merchandise news that comprises；

Correspondingly, described method also includes:

Receive the acquisition request obtaining the merchandise news comprised in described video content that the second client sends；

According to the described interface IP address in described 2 D code information, search and send data response message to the second client, described Data response message at least includes described merchandise news.

23. methods according to claim 21, it is characterised in that described method also includes:

Receive second client send by articles storage or add shopping cart the 3rd solicited message, and user collection and / or shopping cart in add corresponding goods.

The control method for playing back of 24. 1 kinds of videos, it is characterised in that including:

The bar code obtained is shown during video content described in first client terminal playing；

Server receives described operation behavior information, and according to the bar code information in described operation behavior information, to the first client Send the first feedback information associating described bar code；

The control method for playing back of 25. 1 kinds of videos, it is characterised in that including:

The broadcasting control system of 26. 1 kinds of videos, it is characterised in that including:

First client, for receiving the first triggering command playing video content, it is thus achieved that the bar matched with described video content Code；For showing the bar code obtained when playing video content；It is additionally operable to receive that server sends associates the of described bar code One feedback information, and according to the first feedback information received, terminate the broadcasting of video content corresponding to described bar code；

Server, for receiving the operation behavior information that the second client sends, and according to the bar code in described operation behavior information Information, sends the first feedback information associating described bar code to the first client.

The broadcasting control system of 27. 1 kinds of videos, it is characterised in that including:

First client, for receiving the first triggering command playing video content, it is thus achieved that the bar matched with described video content Code；For showing the bar code obtained when playing video content；It is additionally operable to receive the described bar code of association that the second client sends The second feedback information, and according to the second feedback information received, terminate the broadcasting of video content corresponding to described bar code；

Second client, after being used for receiving the second triggering command, scans and resolves shown bar code, obtain bar code information, Described bar code information includes the link information of the first client；It is additionally operable to, according to described link information, send to the first client and close Join the second feedback information of described bar code.

28. 1 kinds of clients, it is characterised in that including:

Receive obtain unit, for receive play video content the first triggering command, it is thus achieved that video content and with described video The bar code that content matches；

29. clients according to claim 28, it is characterised in that described reception obtains unit and includes that video content obtains Obtain subelement and bar code obtains subelement.

30. clients according to claim 29, it is characterised in that described bar code obtains subelement and includes:

First receives subelement, for receiving the first response message that server sends, contains and institute in described first response message State the bar code that video labeling matches.

31. clients according to claim 29, it is characterised in that described bar code obtains subelement and includes:

32. clients according to claim 29, it is characterised in that described bar code obtains subelement and includes:

3rd receives subelement, for receiving the bar code mark that server sends；

33. clients according to claim 28, it is characterised in that described client also includes:

Transmitting element, for based on preset trigger condition, sending the inquiry request inquiring about described bar code scan state to server.

34. 1 kinds of clients, it is characterised in that including:

35. clients according to claim 34, it is characterised in that described reception obtains unit and includes that video content obtains Obtain subelement and bar code obtains subelement.

36. clients according to claim 35, it is characterised in that described bar code obtains subelement and includes:

37. clients according to claim 35, it is characterised in that described bar code obtains subelement and includes:

38. clients according to claim 35, it is characterised in that described bar code obtains subelement and includes:

3rd receives subelement, for receiving the bar code mark that server sends；

39. 1 kinds of servers, it is characterised in that including:

Set and return unit, for returning video content according to described video request information to the first client, and be described video Content sets the bar code of correspondence so that showing described bar code described in the first client terminal playing during video content；

40. according to the server described in claim 39, it is characterised in that described server also includes:

Receive query unit, for receiving the inquiry request of the inquiry bar code scan state that the first client sends, and inquire about described The state of bar code.

41. according to the server described in claim 39, it is characterised in that described bar code is Quick Response Code, described bar code information For 2 D code information.

42. servers according to claim 41, it is characterised in that in described 2 D code information also includes described video The interface IP address of the merchandise news comprised in appearance；

Correspondingly, described server also includes:

43. servers according to claim 42, it is characterised in that described server also includes: