CN106033302A - An information display area operation processing method and system - Google Patents
An information display area operation processing method and system Download PDFInfo
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Abstract
The invention provides an information display area operation processing method and system. The method comprises the steps of for each predetermined information display area requiring error click filter, recording the coordinate position on the information display area of an operation control frame in the information display area; receiving a current click operation on the information display area and acquiring the coordinate position on the information display area of the current click operation; calculating the distance value between the current click operation and the operation control frame; if the distance value is less than a set filter threshold value, determining the corresponding error click filter probability value according to the distance value; performing the operation of filtering or recording on the current click operation according to the error click filter probability value. According to the technical solution, error clicks caused by the fat finger effect can be filtered, so that the counting accuracy of the real click rate can be increased.
Description
Technical field
The present invention relates to Internet technical field, particularly relate at a kind of operation carrying out message display area on the internet
Reason method and system.
Background technology
In Internet technical field, some message display areas can be there are, for carrying out the displaying of relevant information.Such as
For the web advertisement position of display advertisement information and sales promotion information, for showing network a surname of public good publicity and helpful tips
Pass hurdle, or for issuing notice on lost property to be claimed information and looking for the Web Publishing window etc. of information.
But either which kind of message display area, when being applied to mobile network, is limited to the screen size of mobile terminal,
There is " fat finger effect " sometimes, so-called " fat finger effect " refers to owing to the mobile terminal screens such as mobile phone are too small
Reason, people are the most overdue hits these message display areas.After the summary info exposure of message display area, user wishes
Clicking on its operation controller chassis, such as X button frame or minimize button frame etc., but finger click location is it may happen that partially
Differ from and cause overdue exhibition information.
As a example by web advertisement position, current web advertisement pricing method substantially has both of which, and one is based on advertisement
Cost per thousand (CPM, the Cost Per Mille, or Cost Per Thousand of display number of times；Cost Per Thousand
Impressions), another kind be told on based on advertisement cost-per-click (CPC, Cost Per Click, or
Cost Per Thousand Click-Through) or every cost of activities (CPA, Cost Per Action).
Wherein, CPC is a kind of common price form of web advertisement circle, and it is to carry out according to the number of times that advertisement is clicked
Charge, as AdWords, use this pricing model.The CPC web advertisement include again PC network advertisement and
Mobile network's advertisement, the clicking rate of data display mobile network's advertisement is far above PC network advertisement, but mobile network is wide
Accuse the screen size being limited to mobile terminal, there is " fat finger effect " sometimes, make the most overdue the hitting of people move extensively
Accuse, such as, after the advertisement exposure of advertisement position, user wishes to click on advertisement X button, but finger click location can
Deviation can be occurred to cause overdue advertisement, thus cause mobile network's advertisement than computer desktop advertisement (i.e. PC net
Network advertisement) business revenue rate to lack a lot.Same problem is possibly also present in other message display area.
In order to improve the count accuracy of true clicking rate, it is achieved effective statistics of true clicking rate, people in the art
Member is devoted to find a kind of effective solution.
Summary of the invention
In view of this, one aspect of the present invention proposes the operation processing method of a kind of message display area, on the other hand proposes
The operation processing system of a kind of message display area, filters in order to overdue the hitting causing " fat finger effect ", from
And improve the count accuracy of true clicking rate, it is achieved the effective statistics to true clicking rate.
The operation processing method of a kind of message display area that the present invention proposes, including:
To each predetermined message display area needing to carry out overdue filtration, record in described message display area and operate
Controller chassis coordinate position on described message display area；
Receive the current clicking operation to described message display area, and obtain described current clicking operation in described information exhibition
Show the coordinate position in district；
According to described operation controller chassis coordinate position on described message display area and described current clicking operation described
Coordinate position on message display area, calculates the distance value between described current clicking operation and described operation controller chassis；
At described distance value less than when setting filtering threshold, determine the overdue filtration probit of correspondence according to described distance value；
Perform to filter or the operation of record to described current clicking operation according to described overdue filtration probit.
The operation processing system of a kind of message display area that the present invention proposes, including:
Operation controller chassis location records module, for each predetermined information displaying needing to carry out overdue filtration
District, records operation controller chassis coordinate position on described message display area in described message display area；
Clicking operation processing module, for receiving the current clicking operation to described message display area, and obtains described working as
Front clicking operation coordinate position on described message display area；
Distance calculation module, for according to described operation controller chassis coordinate position on described message display area and described
Current clicking operation coordinate position on described message display area, calculates described current clicking operation and described operation control
Distance value between frame processed；
Probit computing module, for when described distance value is less than setting filtering threshold, determining according to described distance value
Corresponding overdue filtration probit；
Filter processing module, for performing to filter or note to described current clicking operation according to described overdue filtration probit
The operation of record.
First the coordinate operating controller chassis in each message display area is determined from such scheme it can be seen that in the present invention
Position, then obtains current clicking operation coordinate position on described message display area, and then calculates therebetween
Distance, when distance value therebetween is less than when setting filtering threshold, then determines the overdue of correspondence according to the two distance value
Filter probit, then perform to filter or the behaviour of record to described current clicking operation according to described overdue filtration probit
Make.It is achieved thereby that the overdue filtration hit causing " fat finger effect ", the counting that improve true clicking rate is accurate
Property.
For advertisement position, such scheme can realize the effective statistics to ad click rate.Additionally, ensured wide further
Accuse main interests, promote the sound development of advertising platform.
Accompanying drawing explanation
Fig. 1 is the exemplary process diagram of the operation processing method of a kind of message display area in the embodiment of the present invention.
Fig. 2 is the schematic flow sheet of the implementation method of step shown in Fig. 1 in one example of the present invention.
Fig. 3 is that in one example of the present invention, ID is that the message display area of 7405 click in the last week is distributed
Figure.
Fig. 4 is the exemplary block diagram of the operation processing system of a kind of message display area in the embodiment of the present invention.
Fig. 5 is a kind of structural representation of operation controller chassis identification module shown in Fig. 4 in one embodiment of the present invention
Figure.
Fig. 6 is that in one embodiment of the present invention, a kind of structure of operation controller chassis identification submodule shown in Fig. 5 is shown
It is intended to.
Fig. 7 is a kind of structure of operation controller chassis characteristic detection unit shown in Fig. 6 in one embodiment of the present invention
Schematic diagram.
Fig. 8 is another structural representation of the operation processing system of a kind of message display area in the embodiment of the present invention.
Detailed description of the invention
For making the object, technical solutions and advantages of the present invention clearer, the most detailed to the present invention by the following examples
Describe in detail bright.
Fig. 1 is the exemplary process diagram of the operation processing method of a kind of message display area in the embodiment of the present invention.Such as figure
Shown in 1, the method can comprise the steps:
Step 101, to each predetermined message display area needing to carry out overdue filtration, shows from described information
District identifies operation controller chassis, after identifying described operation controller chassis, determines that described operation controller chassis is in described information
Coordinate position on show area.
Wherein, in the predetermined message display area that needs to carry out overdue filtration can be predetermined amount of time, click volume is leaned on
Front message display area, as in the last week, click volume comes the message display area etc. of first 10.Or can also be basis
The message display area that Else Rule determines, or be all message display areas.
Inventor is found by numerous studies and sampling work, owing to access point is disregarded in the click in operation controller chassis
Hitting sum, therefore the focus in operation controller chassis is clicked on typically no or few, and the existence of " fat finger effect ", meeting
Make the periphery operating controller chassis in addition to there may be real click, there is also a number of overdue hit, therefore
Inventor show that the periphery of operation controller chassis has following focus click feature, it may be assumed that outside the frame of operation controller chassis
Total number of clicks and the obvious difference of total number of clicks in frame；Click in the out-of-bounds total number of clicks of operation controller chassis each edge and boundary
The obvious difference of sum, the out-of-bounds click of each edge should not be focused in a click location in addition.Therefore in this step,
The focus of operation controller chassis periphery according to message display area click scattergram within a predetermined period of time, can be utilized to click on
Feature identification operation controller chassis.
Operating the identification process of controller chassis under above-mentioned steps 101 predominantly line, it can be by the first equipment, such as server
Complete.Filtering probability calculation and the process of filtration treatment on following step 102 to step 106 predominantly line, it is permissible
By the second equipment, as server completes.Or, step 101 to step 106 is also completed by same equipment.
Step 102, to each predetermined message display area needing to carry out overdue filtration, records described information exhibition
Show operation controller chassis coordinate position on described message display area in district.
In this step, obtain in described message display area and operate controller chassis coordinate position on described message display area also
Store to carry out subsequent calculations.
Step 103, receives current clicking operation to described message display area, and obtains described current clicking operation and exist
Coordinate position on described message display area.
In this step, the current clicking operation to described message display area can be that user is clicked on by mobile terminal,
It is supplied to the second equipment the most again by mobile terminal.
Step 104, according to described operation controller chassis coordinate position on described message display area and described current click
Operation coordinate position on described message display area, calculates between described current clicking operation and described operation controller chassis
Distance value.
In this step, in order to simplify the calculating process of distance value, can carry out as follows calculating therebetween away from
Distance values: judge described current clicking operation whether be positioned at described operation controller chassis within or border on, if it is,
Distance value to the two is 0；Otherwise, it is judged that whether described current clicking operation is positioned at just to described operation controller chassis
Outside the border on certain limit, if it is, the distance value calculated between described current clicking operation and described limit；Otherwise,
Determine the summit that in described operation controller chassis, current clicking operation described in distance is nearest, and calculate described current clicking operation
And the distance value between described summit.
For example, it is assumed that the coordinate identifying operation four summits of controller chassis is respectively A (xleft,yup), B (xright,yup),
C(xleft,ydown), D (xright,ydown), coordinate corresponding to the current clicking operation of user be P (x, y), then:
If P point falls in operation controller chassis ABCD or any side AB, on BC, CD, AD, then distance value d=0；
If P point just to operation controller chassis four edges AB, a limit in BC, CD, AD, then d=| x-X | or
D=| y-Y |, wherein, X, Y are the coordinate figure that the nearest limit of distance P point is corresponding；
If P point falls in other position, thenWherein, X, Y are the top that distance P point is nearest
The coordinate figure of point.
Step 105, at described distance value less than when setting filtering threshold, determines the overdue of correspondence according to described distance value
Filter probit.
In the present embodiment, it is contemplated that when clicking operation distance operation controller chassis farther out time, be not the most to click by mistake, but
Real click, therefore pre-sets a filtering threshold, and judges whether described distance value is less than this filtering threshold, as
Fruit is, then calculate corresponding overdue filtration probit according to described distance value；Otherwise, it is not necessary to current clicking operation is entered
Row filtration treatment.In the present embodiment, the span of filtering threshold can be [5,15], such as, may be configured as 8,9,10,11
Deng.
In this step, when determining overdue filtration probit, can be the shortest according to distance, by mistake for same message display area
The principle that point filters probit the biggest determines filtration probit.When implementing, can for current information show area in advance
Mapping relations between overdue filtration probit and distance value are set, then can be according to the inquiry of this distance value in this step
Mapping relations, so that it is determined that the overdue filtration probit of correspondence.
Or, in the present embodiment, it is possible to consider the focus click feature of operation controller chassis periphery further, for difference
Message display area, the most obvious according to the focus click feature of operation controller chassis periphery, the principle filtering probit the biggest is true
Fixed overdue filtration probit.When implementing, for current information show area, can be simultaneously by operation controller chassis periphery
Focus click feature and distance value take into account and determine overdue filtration probit.Such as, can be according to statistical result or experience
Value presets overdue filtration probit and focus click feature characterization value and the described distance value three operating controller chassis periphery
The mapping relations of person, according to being somebody's turn to do after the focus click feature characterization value determining operation controller chassis periphery and described distance value
Mapping relations determine current overdue filtration probit；Or, it is possible to arrange according to statistical result or empirical value and include three
The overdue filtration probit computing formula of person, is determining the operation focus click feature characterization value of controller chassis periphery and described
Current overdue filtration probit is obtained according to described computing formula after distance value.
Step 106, performs to filter or the operation of record to described current clicking operation according to described overdue filtration probit.
In this step, can determine the need for current clicking operation is performed filtration according to this overdue filtration probit.Example
As, if the overdue filtration probit obtained is 70%, then can generate (include 10) within one 10 random from
So number, if this random natural number (includes 7) within 7, then filters current clicking operation, and otherwise record is worked as
Front click.
Filter probability calculation and the process of filtration treatment on above-mentioned steps 102 to step 106 predominantly line, additionally may be used
With before carrying out filtering probability calculation and filtration treatment on line, step 102 to step 106 is utilized to carry out on line true
The simulation of environment, with the filter efficiency that checking is actual, the information of excessive for gating rate (such as larger than one setting value)
Show area, the smoothing processing that can carry out filtering probability to it, recycle step 102 to step 106 is carried out on line afterwards
Filter probability calculation and filtration treatment.Smoothing processing herein can be to give to filter probability correction, typically directly gives
Filtering probability to give a discount, it is interval that discounting coefficient generally falls in [50%, 80%].
In other embodiments of the present invention, the operation processing method of message display area also can only include step 102 to
Step 106, now execution step 102 only needs directly to obtain in a step 102 and outside record to the equipment of step 106
The operation controller chassis coordinate position in message display area that portion's equipment identifies.
Step 101 in above-mentioned Fig. 1 can have multiple implementation when implementing, and is given below in an example
Realize process.Fig. 2 is the schematic flow sheet of the implementation method of step 101 shown in Fig. 1 in one example of the present invention.As
Shown in Fig. 2, this implementation method can comprise the steps:
Step 201, obtains described message display area click scattergram within a predetermined period of time.
In this step, predetermined amount of time can be the last week, or front ten days, or section etc. At All Other Times.
Fig. 3 shows that in one example of the present invention, ID is that the message display area of 7405 click in the last week is distributed
Figure.
Step 202, described click scattergram is determined the candidate operations of likely all possible positions of size
Controller chassis.
In this step, can use the method for exhaustion determine the candidate operations controller chassis of likely all possible positions of size,
Or may be used without learning ginseng algorithm determine the candidate operations controller chassis of likely all possible positions of size.This reality
Execute in example, it is contemplated that most information show area is in the range of 640 × 960, and operates the size of controller chassis at least
5 × 5, therefore as a example by the method for exhaustion, exhaustive go out the candidate operations controller chassis of likely all possible positions of size.
Step 203, for each candidate operations controller chassis determined, it is judged that whether it meets the heat of operation controller chassis
Point click feature, described focus click feature may particularly include: in the out-of-bounds setpoint distance of operation controller chassis each edge
In total number of clicks and boundary, the total number of clicks difference in setpoint distance meets the first setting requirement, and each edge out-of-bounds set away from
The relation of the total number of clicks in the maximum hits of interior single click location and the out-of-bounds setpoint distance on described limit meets the
Two set requirement；Total number of clicks in the outer setting regions of frame of operation controller chassis and the total number of clicks in setting regions in frame
Difference meet the 3rd setting requirement.
In a kind of implementation of this example, first can be arranged and set requirement as described candidate operations controller chassis each edge circle
Total number of clicks in outer setpoint distance is more than the setting multiple of the total number of clicks in setpoint distance in described border.Such as,
This setpoint distance can be the distance of 1 pixel, or can also be the distance etc. of 2 pixels.This setting times
Number can be the arbitrary numeral in [1,10], such as, can be 8 times, 9 times, 10 times etc..
Second can be arranged and set requirement as single click location in described candidate operations controller chassis each edge out-of-bounds setpoint distance
Maximum hits less than described limit out-of-bounds setpoint distance in total number of clicks set percentage ratio value.Such as, should
Setpoint distance can be the distance of 1 pixel, or can also be the distance etc. of 2 pixels.This setting percentage
The span of the value of ratio can [50%, 100%], can be such as 50%, 80%, 85%, 90% or 100%
Deng.In this example, in case of 90%.
The first two require all meet after, can according to the brightness in the in-out-snap setting regions of described candidate operations controller chassis,
Utilize brightness step method to calculate the Edge difference of described candidate operations controller chassis, and utilize described candidate operations controller chassis
Described Edge difference is normalized by total hits of frame pixel number and described message display area, obtains described
The Edge difference degree of candidate operations controller chassis.Wherein, in-out-snap setting regions can be the outer pixel distance of frame
The region of a pixel distance in region and frame, or in can also being the region of outer two the pixel distances of frame and frame
The region etc. of two pixel distances.
Correspondingly, the 3rd setting can be set and require as Edge difference degree more than the threshold value of a setting, referred to herein as operate control
Frame discrepancy threshold processed.This operation controller chassis discrepancy threshold can preset according to statistical result or empirical value etc..
Below with in-out-snap setting regions for the district of a pixel distance in the region and frame of the outer pixel distance of frame
In case of territory, in an implementation of this example, set according to the in-out-snap of described candidate operations controller chassis
Brightness in region, the Edge difference diff utilizing brightness step method to calculate described candidate operations controller chassis can be:
Wherein,I (x) is the frame picture of described candidate operations controller chassis
The brightness of vegetarian refreshments x, I ' (x) is the brightness step of described pixel x, and n is the frame picture of described candidate operations controller chassis
Vegetarian refreshments number.
Correspondingly, the frame pixel number of described candidate operations controller chassis and total click of described message display area are utilized
Several described Edge difference is normalized after the Edge difference degree that obtains be:
Wherein, n is the frame pixel number of described candidate operations controller chassis, and click_no is described message display area
Total hits.
In present embodiment, Edge difference degree diff_lever is the focus of described candidate operations controller chassis periphery and clicks on spy
Levy characterization value.
Correspondingly, in an implementation in this step, for each candidate operations controller chassis determined, it is judged that
Its focus click feature whether meeting operation controller chassis may particularly include:
A, for each candidate operations controller chassis determined, it is judged that described candidate operations controller chassis each edge out-of-bounds sets
In set a distance, whether the maximum hits of single click location is less than the total number of clicks in the out-of-bounds setpoint distance on described limit
Set the value of percentage ratio, and the total number of clicks in described candidate operations controller chassis each edge out-of-bounds setpoint distance is the biggest
The setting multiple of the total number of clicks in setpoint distance in described border？If both of which meets, then according to described candidate
Brightness in the in-out-snap setting regions of operation controller chassis, utilizes brightness step method to calculate described candidate operations controller chassis
Edge difference, and utilize the frame pixel number of described candidate operations controller chassis and total click of described message display area
Several described Edge difference is normalized, obtains the Edge difference degree of described candidate operations controller chassis；Otherwise, the two
There is one to be unsatisfactory in as long as, just abandon described candidate operations controller chassis.Wherein, above-mentioned two conditional judgment can be parallel
Perform, it is also possible to first carry out any one, perform another again when this condition meets, otherwise, directly abandon described time
Selection operation controller chassis.When implementing, it is possible to when any one condition is unsatisfactory in the two, make described candidate operations control
The Edge difference degree of frame processed is 0.
B, determine the candidate operations controller chassis that Edge difference degree is maximum, and judge that the Edge difference degree of described maximum is
No more than the operation controller chassis discrepancy threshold set, if it is, determine that described candidate operations controller chassis meets behaviour
Make the focus click feature of controller chassis.Otherwise, it may be determined that the operation controller chassis of current information show area is searched unsuccessfully,
That is " the fat finger effect " of this message display area is not obvious especially, can be without carrying out this message display area
Overdue filtration treatment.
The mode that scheme in above-mentioned steps A and B can use intersection to perform realizes, and such as, can calculate every time
After going out the Edge difference degree of an operation controller chassis, just can determine that the candidate operations control that current edge diversity factor is maximum
Frame processed, until having processed all operations controller chassis.Edge difference degree as calculated first preserves
For interim maximal margin diversity factor, and preserve the information of the operation controller chassis of correspondence, when calculating current edge
After diversity factor, it is compared with the interim maximal margin diversity factor preserved before, if less than interim maximum
Edge difference degree, does not changes preserving information；If greater than interim maximal margin diversity factor, the most right
Preserve information to be updated, the Edge difference degree currently calculated has been saved as new interim maximal margin difference
Degree, and preserve the information of current operation controller chassis.
Or, the scheme in above-mentioned steps A and B may be used without the mode of interim execution and realizes, such as, and can
First calculated the Edge difference degree of all operations controller chassis, the most therefrom determine maximum Edge difference degree and
The candidate operations controller chassis of its correspondence.
Step 204, is defined as described letter by the candidate operations controller chassis meeting the focus click feature of operation controller chassis
The operation controller chassis of breath show area.
After above-mentioned process, can obtain Fig. 3 substantially meets in oval circle enclosing region operation controller chassis week
The focus click feature on limit, the candidate operations controller chassis therefore enclosed by ellipse in enclosing region is defined as described information
The operation controller chassis of show area.
Based on the Edge difference obtained in a kind of implementation of step 101 shown in the Fig. 1 described in above-mentioned Fig. 2
Degree diff_lever, the focus click feature characterization value of the most described candidate operations controller chassis periphery, step shown in Fig. 1
A kind of implementation in 105 can be, according to the filtration probit that following formula (3) calculating is corresponding:
Wherein, d is the distance value between current clicking operation and operation controller chassis, and σ is Laplce's calibration factor,
Can value be 0.05,0.02 etc., diff_lever be the Edge difference degree of described operation controller chassis, α, and β is that distance is adjusted
Whole parameter, such as, can value α=0.01, β=0.05 etc..
Above the operation processing method of the message display area in the embodiment of the present invention is described in detail, below
Again the operation processing system of the message display area that can apply the method is described in detail.
Fig. 4 is the exemplary block diagram of the operation processing system of a kind of message display area in the embodiment of the present invention.Such as figure
Shown in 4, this system can include operating controller chassis identification module 401, operates controller chassis location records module 402,
Clicking operation processing module 403, distance calculation module 404, probit computing module 405 and filter processing module
406。
Wherein, operation controller chassis identification module 401 is for carrying out overdue filtration to each predetermined needs
Message display area, identifies operation controller chassis from described message display area, after identifying described operation controller chassis,
Determine described operation controller chassis coordinate position on described message display area.This operation controller chassis identification module 401
Concrete operations can be consistent with the operation in step 101 shown in Fig. 1.Such as, operation controller chassis identification module 401
The focus of operation controller chassis periphery according to message display area click scattergram within a predetermined period of time, can be utilized
Click feature identification operation controller chassis.
Operation controller chassis location records module 402 is for each predetermined letter needing to carry out overdue filtration
Breath show area, records operation controller chassis coordinate position on described message display area in described message display area.
Clicking operation processing module 403 is for receiving the current clicking operation to described message display area, and obtains described
Current clicking operation coordinate position on described message display area.The concrete operations of this clicking operation processing module 403
Can be consistent with the operation in step 103 shown in Fig. 1.
Distance calculation module 404 is for according to described operation controller chassis coordinate position on described message display area and institute
State current clicking operation coordinate position on described message display area, calculate described current clicking operation and described operation
Distance value between controller chassis.The concrete operations of this distance calculation module 404 can be with the behaviour in step 104 shown in Fig. 1
Make consistent.Such as, distance calculation module 404 can be according to described operation controller chassis coordinate on described message display area
Position and described current clicking operation coordinate position on described message display area, it is judged that described current clicking operation is
No be positioned at described operation controller chassis within or border on, if it is, the distance value obtaining the two is 0；Otherwise, sentence
Whether disconnected described current clicking operation is positioned at outside the border on just certain limit to described operation controller chassis, if it is, meter
Calculate the distance value between described current clicking operation and described limit；Otherwise, it determines in described operation controller chassis described in distance
The summit that current clicking operation is nearest, and calculate the distance value between described current clicking operation and described summit.
Probit computing module 405 is for when described distance value is less than setting filtering threshold, true according to described distance value
Fixed corresponding overdue filtration probit.The concrete operations of this probit computing module 405 can be with step 105 shown in Fig. 1
In operation consistent.Such as, can be the shortest according to distance for same message display area, overdue filtration probit is the biggest
Principle determines filtration probit, for different message display areas, and can be according to the focus click feature of operation controller chassis periphery
The most obvious, the principle filtering probit the biggest determines overdue filtration probit.
Filter processing module 406 for performing described current clicking operation to filter according to described overdue filtration probit or
The operation of record.The concrete operations of this filter processing module 406 can be consistent with the operation in step 106 shown in Fig. 1.
Corresponding with method shown in Fig. 1, operation control under the operation controller chassis identification module 401 predominantly line in native system
The identification process of frame processed.Operation controller chassis location records module 402 in native system, clicking operation processing module 403,
Probability meter is filtered on distance calculation module 404, probit computing module 405 and filter processing module 406 predominantly line
Calculate and the process of filtration treatment.Additionally can utilize behaviour before carrying out filtering probability calculation and filtration treatment on line
Making controller chassis location records module 402, clicking operation processing module 403, distance calculation module 404, probit calculates
Module 405 and filter processing module 406 carry out the simulation of true environment on line, with the filter efficiency that checking is actual, right
In the message display area of gating rate excessive (such as larger than one setting value), the smoothing processing that can carry out filtering probability to it,
The controller chassis location records module 402 of recycling operation afterwards, clicking operation processing module 403, distance calculation module 404,
Probit computing module 405 and filter processing module 406 carry out filtering on line probability calculation and filtration treatment.
Wherein, operation controller chassis identification module 401, operation controller chassis location records module 402, clicking operation processes mould
Block 403, distance calculation module 404, probit computing module 405 and filter processing module 406 can run on same setting
In Bei, it is also possible to run in different equipment, such as operation controller chassis identification module 401 runs in the first equipment,
Operation controller chassis location records module 402, clicking operation processing module 403, distance calculation module 404, probit meter
Calculate module 405 and filter processing module 406 runs in the second equipment, and operation controller chassis can be known by the first equipment
The operation controller chassis coordinate position in message display area that other module 401 identifies is sent to the operation control of the second equipment
Frame location records module 402 processed carries out record.
Correspondingly, in other embodiments of the present invention, the operation processing system of message display area also can only include behaviour
Making controller chassis location records module 402, clicking operation processing module 403, distance calculation module 404, probit calculates
Module 405 and filter processing module 406.
Fig. 5 is a kind of structural representation of operation controller chassis identification module 401 shown in Fig. 4 in one embodiment of the present invention
Figure.As it is shown in figure 5, this operation controller chassis identification module 401 comprises the steps that click scattergram obtains submodule 501 He
Operation controller chassis identification submodule 502.
Wherein, click on scattergram and obtain submodule 501 for obtaining described message display area point within a predetermined period of time
Hit scattergram.This click scattergram obtains the concrete operations of submodule 501 can be with the operation in step 201 shown in Fig. 2
Unanimously.
Operation controller chassis identification submodule 502 is for according to described click scattergram and the focus point of operation controller chassis periphery
Hit feature, identify the operation controller chassis of described message display area, after identifying described operation controller chassis, determine described
Operation controller chassis coordinate position on described message display area.The concrete behaviour of this operation controller chassis identification submodule 502
Work can with step 101 shown in Fig. 1 described in corresponding operating consistent.
Fig. 6 is that in one embodiment of the present invention, a kind of structure of operation controller chassis identification submodule 502 shown in Fig. 5 is shown
It is intended to.As shown in Figure 6, described operation controller chassis identification submodule 502 comprises the steps that candidate operations controller chassis determines list
Unit 601, operation controller chassis characteristic detection unit 602 and operation controller chassis determine unit 603.
Wherein, candidate operations controller chassis determine unit 601 for determine on described click scattergram the biggest
The candidate operations controller chassis of little all possible positions.This candidate operations controller chassis determine unit 601 can with shown in Fig. 2
Operation in step 202 is consistent.
Operation controller chassis characteristic detection unit 602 is for for each candidate operations controller chassis determined, it is judged that it is
The no focus click feature meeting operation controller chassis, described focus click feature includes: the boundary of operation controller chassis each edge
In total number of clicks in outer setpoint distance and boundary, the total number of clicks difference in setpoint distance meets the first setting requirement, and often
Outside bar border, in setpoint distance, the maximum hits of single click location is total with the click in the out-of-bounds setpoint distance on described limit
The relation of number meets the second setting requirement；Total number of clicks in the outer setting regions of frame of operation controller chassis is total with click in frame
The difference of number meets the 3rd setting requirement.This operation controller chassis characteristic detection unit 602 can be with step 203 shown in Fig. 2
In operation consistent.
Operation controller chassis determines that unit 603 controls for the candidate operations of the focus click feature by meeting operation controller chassis
Frame is defined as the operation controller chassis of described message display area, and determines that described operation controller chassis is on described message display area
Coordinate position.
Fig. 7 is a kind of structure of operation controller chassis characteristic detection unit 602 shown in Fig. 6 in one embodiment of the present invention
Schematic diagram.As it is shown in fig. 7, this operation controller chassis characteristic detection unit 602 comprise the steps that the first detection sub-unit 701,
Second detection sub-unit 702, Edge difference computation subunit 703, normalized subelement 704 and the 3rd detection
Unit 705.
Wherein, the first detection sub-unit 701 is for operating controller chassis for current candidate, it is judged that described candidate operations control
In frame each edge out-of-bounds setpoint distance processed the maximum hits of single click location whether less than described limit out-of-bounds setting away from
The value setting percentage ratio from interior total number of clicks.
Second detection sub-unit 702 is for operating controller chassis for current candidate, it is judged that described candidate operations controller chassis is every
The setting times of the total number of clicks in setpoint distance in whether the total number of clicks in setpoint distance is more than described border outside bar border
Number.
Edge difference computation subunit 703 is tied for the judgement in described first detection sub-unit and the second detection sub-unit
Fruit is when being, according to the brightness in the in-out-snap setting regions of described candidate operations controller chassis, utilizes brightness step method
Calculate the Edge difference of described candidate operations controller chassis.
Normalized subelement 704 is for utilizing the frame pixel number of described candidate operations controller chassis and described letter
Described Edge difference is normalized by total hits of breath show area, obtains the edge difference of described candidate operations controller chassis
Different degree.
3rd detection sub-unit 705 is for determining the candidate operations controller chassis that Edge difference degree is maximum, and described in judging
Whether big Edge difference degree is more than the operation controller chassis discrepancy threshold set, if it is, determine described candidate operations
Controller chassis is the operation controller chassis of described message display area.
The concrete operations of each functional module shown in Fig. 7 can with step 203 shown in Fig. 2 described in respective operations consistent.
Based on implementation shown in Fig. 7, the probit computing module 405 shown in Fig. 4 of the present invention equally can be according to upper
Formula (3) calculates corresponding filtration probit.
In the embodiment of the present invention, message display area can be any message display area needing to carry out overdue filtration.Such as
Can be web advertisement position, network propaganda board, or Web Publishing window etc..
Operation controller chassis in the embodiment of the present invention can be any exist overdue may and meet above-mentioned focus click feature
Operation controller chassis, can be such as X button frame and/or minimize button frame etc..
The operation processing method of in present invention message display area and the example of two use scenes of system are given below
Son.In one scene, user plays xx game everyday with mobile phone, ejects an advertisement during time-out, and user wishes
Click on and close, but just turn off advertisement owing to the smaller user of X button has put 2 times, at this time produce for the first time
Raw click just belongs to overdue.In another scene, when user reads news, bottom banner advertisement occupies
A part of reading volume, user wishes to close, also due to the reasons such as screen size that user can be caused to produce is overdue
Hit.
" reception " word in the embodiment of the present invention can be understood as actively obtaining from other modules, it is also possible to is to receive
Other modules send the information of coming.
Mobile terminal in the present invention includes but not limited to (being provided with communication module) smart mobile phone, palm electricity
Brain, panel computer etc..It is fitted with operating system on these communication terminals, includes but not limited to: Android grasps
Make system, Symbian operating system, Windows mobile operating system and Fructus Mali pumilae iPhone OS operation
System etc..
It addition, each functional module in each embodiment of the present invention can be integrated in a processing unit, also
Can be that modules is individually physically present, it is also possible to two or more modules are integrated in a unit.
The functional module of described each embodiment may be located at a terminal or network node, or can also be distributed to multiple
In terminal or network node.Above-mentioned integrated unit both can realize to use the form of hardware, it would however also be possible to employ soft
The form of part functional unit realizes, or may be used without being implemented in combination in of hardware and computer-readable instruction.Example
As, the method step in above-described embodiment and the functional module in system can be to be held by least one processor
The computer executable instructions of row.The processor mentioned in the present invention can be CPU, processing unit/module,
ASIC, logic module or programmable gate array etc..
Such as, another structural representation of the operation processing system of message display area during Fig. 8 is the embodiment of the present invention
Figure.As shown in Figure 8, this system includes: a memorizer 810 and the process with memorizer 810 communication connection
Device 820, wherein memorizer 810 storage has the computer executable instructions that can be performed, this calculating by processor 820
Machine executable instruction can realize the operation of each functional unit in system shown in Figure 4.Or, it is understood that for this
Memorizer 810 includes each functional unit in system shown in Figure 4.
It addition, each embodiment of the present invention can be by the data performed by data handling equipment such as computer
Processing routine realizes.Obviously, data processor constitutes the present invention.Deposit additionally, be generally stored inside one
Data processor in storage media by directly program is read out storage medium or by program is installed or
Copy to the storage device (such as hard disk and or internal memory) of data handling equipment performs.Therefore, such storage
Medium also constitutes the present invention.Storage medium can use any kind of recording mode, such as paper storage to be situated between
Matter (such as paper tape etc.), magnetic storage medium (such as floppy disk, hard disk, flash memory etc.), optical storage media are (such as CD-ROM
Deng), magnetic-optical storage medium (such as MO etc.) etc..
Therefore present invention also offers a kind of storage medium, wherein storage has data processor, and these data process
Program is for performing any embodiment of said method of the present invention.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all in the present invention
Spirit and principle within, any modification, equivalent substitution and improvement etc. done, should be included in the present invention protect
Within the scope of protecting.
Claims (14)
1. the operation processing method of a message display area, it is characterised in that including:
To each predetermined message display area needing to carry out overdue filtration, record a behaviour in described message display area
Make controller chassis coordinate position on described message display area；
Receive the current clicking operation that described information is shown position, and obtain described current clicking operation in described information exhibition
Show the coordinate position on position；
Show that the coordinate position on position and described current clicking operation are described according to described operation controller chassis in described information
Information shows the coordinate position on position, calculates the distance value between described current clicking operation and described operation controller chassis；
At described distance value less than when setting filtering threshold, determine the overdue filtration probit of correspondence according to described distance value；
Perform to filter or the operation of record to described current clicking operation according to described overdue filtration probit.
Method the most according to claim 1, it is characterised in that described record operates control in described message display area
Before the frame processed coordinate position on described message display area, farther include: each predetermined needs are carried out
The message display area of overdue filtration, identifies operation controller chassis from described message display area, is identifying described operation control
After frame processed, determine operation controller chassis coordinate position on described message display area in described message display area.
Method the most according to claim 2, it is characterised in that described identification from message display area operates control
Frame includes:
Obtain described message display area click scattergram within a predetermined period of time；According to described click scattergram and operation
The focus click feature of controller chassis periphery, identifies the operation controller chassis of described message display area.
Method the most according to claim 3, it is characterised in that described according to clicking on scattergram and operation controller chassis
The focus click feature of periphery, identifies that the operation controller chassis of described message display area includes:
Described click scattergram is determined the candidate operations controller chassis of likely all possible positions of size；
For each candidate operations controller chassis determined, it is judged that whether it meets the focus click feature of operation controller chassis,
Described focus click feature includes: set in the total number of clicks in the out-of-bounds setpoint distance of operation controller chassis each edge and boundary
Total number of clicks difference in Ju Li meets single click location in the first setting requirement, and each edge out-of-bounds setpoint distance
Maximum hits meets the second setting requirement with the relation of the total number of clicks in the out-of-bounds setpoint distance on described limit；Operation control
Total number of clicks in the outer setting regions of the frame of frame processed meets the 3rd setting with the difference of the total number of clicks in setting regions in frame
Requirement；
The candidate operations controller chassis meeting the focus click feature of operation controller chassis is defined as the behaviour of described message display area
Make controller chassis.
Method the most according to claim 4, it is characterised in that described for each candidate operations control determined
Frame processed, it is judged that its focus click feature whether meeting operation controller chassis includes:
For each candidate operations controller chassis determined, it is judged that described candidate operations controller chassis each edge out-of-bounds set away from
Whether the maximum hits from interior single click location is less than the setting of the total number of clicks in the out-of-bounds setpoint distance on described limit
Whether the total number of clicks in the value of percentage ratio, and described candidate operations controller chassis each edge out-of-bounds setpoint distance is more than institute
The setting multiple of the total number of clicks stated in border in setpoint distance？If both of which meets, then according to described candidate operations
Brightness in the in-out-snap setting regions of controller chassis, utilizes brightness step method to calculate the edge of described candidate operations controller chassis
Difference, and utilize frame pixel number and total hits pair of described message display area of described candidate operations controller chassis
Described Edge difference is normalized, and obtains the Edge difference degree of described candidate operations controller chassis；Otherwise, in the two only
There is one to be unsatisfactory for, just abandon described candidate operations controller chassis；
Determine the candidate operations controller chassis that Edge difference degree is maximum, and judge whether the Edge difference degree of described maximum is more than
The operation controller chassis discrepancy threshold set, if it is, determine that described candidate operations controller chassis meets operation controller chassis
Focus click feature.
Method the most according to claim 5, it is characterised in that the described overdue mistake calculating correspondence according to distance value
Filter probit includes:
Filtration probit according to calculating correspondence such as minor function:
Wherein, d is described distance value, and σ is Laplce's calibration factor,
Diff_lever is the Edge difference degree of described operation controller chassis, and α, β are that distance adjusts parameter.
7. according to described method arbitrary in claim 1 to 6, it is characterised in that the current clicking operation of described calculating
And the distance value between described operation controller chassis includes:
Judge described current clicking operation whether be positioned at described operation controller chassis within or border on, if it is, obtain
The distance value of the two is 0；Otherwise, it is judged that whether described current clicking operation is positioned at just to certain of described operation controller chassis
Outside the border on bar limit, if it is, the distance value calculated between described current clicking operation and described limit；Otherwise, really
The summit that in fixed described operation controller chassis, current clicking operation described in distance is nearest, and calculate described current clicking operation with
Distance value between described summit.
8. the operation processing system of a message display area, it is characterised in that including:
Operation controller chassis location records module, for each predetermined information displaying needing to carry out overdue filtration
District, records operation controller chassis coordinate position on described message display area in described message display area；
Clicking operation processing module, for receiving the current clicking operation to described message display area, and obtains described working as
Front clicking operation coordinate position on described message display area；
Distance calculation module, for according to described operation controller chassis coordinate position on described message display area and described
Current clicking operation coordinate position on described message display area, calculates described current clicking operation and described operation control
Distance value between frame processed；
Probit computing module, for when described distance value is less than setting filtering threshold, determining according to described distance value
Corresponding overdue filtration probit；
Filter processing module, for performing to filter or note to described current clicking operation according to described overdue filtration probit
The operation of record.
System the most according to claim 8, it is characterised in that this system farther includes:
Operation controller chassis identification module, is used for each predetermined message display area needing to carry out overdue filtration,
From described message display area, identify operation controller chassis, after identifying described operation controller chassis, determine described operation control
The frame processed coordinate position on described message display area.
System the most according to claim 9, it is characterised in that described operation controller chassis identification module includes:
Click on scattergram and obtain submodule, for obtaining described message display area click scattergram within a predetermined period of time；
Operation controller chassis identification submodule, for clicking on according to the focus of described click scattergram and operation controller chassis periphery
Feature, identifies the operation controller chassis of described message display area, after identifying described operation controller chassis, determines described behaviour
Make controller chassis coordinate position on described message display area.
11. systems according to claim 10, it is characterised in that described operation controller chassis identification submodule includes:
Candidate operations controller chassis determines unit, for determine on described click scattergram likely size all
The candidate operations controller chassis of possible position；
Operation controller chassis characteristic detection unit, for for each candidate operations controller chassis determined, it is judged that whether it
Meeting the focus click feature of operation controller chassis, described focus click feature includes: operation controller chassis each edge is out-of-bounds
Total number of clicks in setpoint distance meets the first setting requirement, and every with the total number of clicks difference in setpoint distance in boundary
Total number of clicks in the maximum hits of single click location and the out-of-bounds setpoint distance on described limit in setpoint distance outside border
Relation meet the second setting requirement；Total number of clicks in the outer setting regions of frame of operation controller chassis and total number of clicks in frame
Difference meet the 3rd setting requirement；
Operation controller chassis determines unit, for the candidate operations controller chassis of the focus click feature by meeting operation controller chassis
It is defined as the operation controller chassis of described message display area, and determines that described operation controller chassis is on described message display area
Coordinate position.
12. systems according to claim 11, it is characterised in that described operation controller chassis characteristic detection unit bag
Include:
First detection sub-unit, for operating controller chassis for current candidate, it is judged that described candidate operations controller chassis every
Outside border, in setpoint distance, whether the maximum hits of single click location is less than the point in the out-of-bounds setpoint distance on described limit
Hit the value setting percentage ratio of sum；
Second detection sub-unit, for operating controller chassis for current candidate, it is judged that described candidate operations controller chassis every
The setting times of the total number of clicks in setpoint distance in whether the total number of clicks in setpoint distance is more than described border outside border
Number；
Edge difference computation subunit, in described first detection sub-unit and the judged result of the second detection sub-unit
It is when being, according to the brightness in the in-out-snap setting regions of described candidate operations controller chassis, utilizes brightness step method meter
Calculate the Edge difference of described candidate operations controller chassis；
Normalized subelement, for utilizing the frame pixel number of described candidate operations controller chassis and described information
Described Edge difference is normalized by total hits of show area, obtains the Edge difference of described candidate operations controller chassis
Degree；
3rd detection sub-unit, for determining the candidate operations controller chassis that Edge difference degree is maximum, and judges described maximum
Edge difference degree whether more than the operation controller chassis discrepancy threshold set, if it is, determine described candidate operations control
Frame processed is the operation controller chassis of described message display area.
13. systems according to claim 12, it is characterised in that described probit computing module is according to following letter
The filtration probit that number calculating is corresponding:
Wherein, d is described distance value, and σ is Laplce's calibration factor,
Diff_lever is the Edge difference degree of described operation controller chassis, and α, β are that distance adjusts parameter.
14. according to Claim 8 to the system according to any one of 13, it is characterised in that distance calculation module according to
Described operation controller chassis coordinate position on described message display area and described current clicking operation are shown in described information
Coordinate position in district, it is judged that within whether described current clicking operation is positioned at described operation controller chassis or on border, as
Fruit is that the distance value then obtaining the two is 0；Otherwise, it is judged that whether described current clicking operation is positioned at just to described behaviour
Outside the border on certain limit making controller chassis, if it is, the distance calculated between described current clicking operation and described limit
Value；Otherwise, it determines the summit that in described operation controller chassis, current clicking operation described in distance is nearest, and calculate described working as
Distance value between front clicking operation and described summit.
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