CN105991674B - Information pushing method and device - Google Patents
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- CN105991674B CN105991674B CN201510047672.2A CN201510047672A CN105991674B CN 105991674 B CN105991674 B CN 105991674B CN 201510047672 A CN201510047672 A CN 201510047672A CN 105991674 B CN105991674 B CN 105991674B
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Abstract
The embodiment of the application provides an information pushing method and device. The information pushing method comprises the following steps: acquiring geographical position information of a user terminal; when the user terminal is judged to enter a preset area according to the geographical position information of the user terminal, obtaining the mobile data of the user terminal in the preset area, wherein the mobile data at least comprises one of the distance to a specified place, the stay duration and the mobile distance; searching information to be pushed matched with the mobile data of the user terminal according to a preset information pushing strategy; and pushing the information to be pushed to the user terminal. The embodiment of the application realizes accurate pushing of information and improves the accuracy of the information pushing object, thereby realizing the purpose of accurate marketing of merchants to users and achieving better commercial effect; and the method avoids the batch sending of information aiming at a large number of users in the existing mode, effectively reduces the transmission of the information quantity between terminals and saves network resources.
Description
Technical Field
The present application relates to the field of data processing technologies, and in particular, to an information pushing method and an information pushing apparatus.
Background
O2O (Online To Offline/Online To Offline) is a front desk that combines Offline business opportunities with the internet To make Offline transactions. With the current prevalence of O2O, there are a number of ways in which merchants attract users, e.g., merchants actively push various information to users, including merchant event presentations, coupons, etc.
The information push method commonly adopted in the prior art is to obtain communication information such as login accounts or mobile phone numbers of a plurality of users in advance, and then send information to be pushed to the users in batches in a sending station in a form of message or short message. However, this method often needs to send information in batches for a large number of users, and the amount of information is huge, which not only occupies a large amount of network resources, but also the accuracy of the information push object is not high, and the expected effect is often not achieved.
Therefore, one technical problem that needs to be urgently solved by those skilled in the art is: how the accuracy of the information push object can be improved.
Disclosure of Invention
The technical problem to be solved by the embodiments of the present application is to provide an information pushing method, which can improve the accuracy of an information pushing object.
Correspondingly, the embodiment of the application also provides an information pushing device, which is used for ensuring the realization and the application of the method.
In order to solve the above problem, the present application discloses an information pushing method, including:
acquiring geographical position information of a user terminal;
when the user terminal is judged to enter a preset area according to the geographical position information of the user terminal, obtaining the mobile data of the user terminal in the preset area, wherein the mobile data at least comprises one of the distance to a specified place, the stay duration and the mobile distance;
searching information to be pushed matched with the mobile data of the user terminal according to a preset information pushing strategy;
and pushing the information to be pushed to the user terminal.
Further, before the searching for the information to be pushed matching with the mobile data of the user terminal according to the preset information pushing policy, the method further includes:
when at least two groups of mobile data of the user terminal in the preset area exist, calculating and obtaining a comprehensive value of the mobile data according to the at least two groups of mobile data, wherein the at least two groups of mobile data are obtained correspondingly when the user terminal enters the preset area each time;
the searching for the information to be pushed matched with the mobile data of the user terminal according to the preset information pushing strategy comprises the following steps:
and searching the information to be pushed matched with the comprehensive value of the mobile data of the user terminal according to a preset information pushing strategy.
Further, the composite value of the movement data includes at least one of:
the total times of the user terminal entering the preset area, the average distance between the user terminal and the appointed place, the average stay duration in the preset area and the average moving distance in the preset area.
Further, the method further comprises:
and sending navigation instruction information for guiding the user to reach the specified place to the user terminal.
Furthermore, the preset areas are multiple, and different preset areas correspond to different information pushing strategies.
The application also discloses an information push device, includes:
a location information obtaining unit configured to obtain geographical location information of the user terminal;
the mobile data acquisition unit is configured to acquire mobile data of the user terminal in a preset area when the user terminal is judged to enter the preset area according to the geographical position information of the user terminal, wherein the mobile data at least comprises one of a distance to a specified place, a stay duration and a mobile distance;
the information matching unit is configured to search information to be pushed, which is matched with the mobile data of the user terminal, according to a preset information pushing strategy;
an information pushing unit configured to push the information to be pushed to the user terminal.
Further, the apparatus further comprises:
a mobile data processing unit configured to calculate and obtain a comprehensive value of mobile data according to at least two groups of mobile data when the user terminal has at least two groups of mobile data in the preset area, wherein the at least two groups of mobile data are mobile data obtained correspondingly each time the user terminal enters the preset area;
the information matching unit is specifically configured to search for information to be pushed, which is matched with the comprehensive value of the mobile data of the user terminal, according to a preset information pushing strategy.
Further, the composite value of the movement data includes at least one of:
the total times of the user terminal entering the preset area, the average distance between the user terminal and the appointed place, the average stay duration in the preset area and the average moving distance in the preset area.
Further, the apparatus further comprises:
a navigation unit configured to transmit navigation instruction information for guiding a user to reach the designated place to the user terminal.
Furthermore, the preset areas are multiple, and different preset areas correspond to different information pushing strategies.
Compared with the prior art, the embodiment of the application has the following advantages:
according to the embodiment of the application, the mobile data of the user terminal is acquired by triggering after the user terminal enters the preset area, and the corresponding information is pushed according to the mobile data, so that the accurate pushing of the information is realized, the accuracy of an information pushing object is improved, the aim of accurate marketing of a merchant to a user is fulfilled, and a better commercial effect is achieved; and the method avoids the batch sending of information aiming at a large number of users in the existing mode, effectively reduces the transmission of the information quantity between terminals and saves network resources.
Drawings
FIG. 1 is a flow chart of steps of an embodiment of an information push method of the present application;
FIG. 2a is a schematic diagram of a predetermined area in an embodiment of the present application;
FIG. 2b is a schematic view of another preset area in the embodiment of the present application;
FIG. 3 is a flow chart of steps of another information push method embodiment of the present application;
FIG. 4 is a flow chart of steps of another information push method embodiment of the present application;
FIG. 5 is a block diagram of an embodiment of an information pushing apparatus according to the present application;
FIG. 6 is a block diagram of another embodiment of an information pushing device according to the present application;
fig. 7 is a block diagram of another embodiment of an information pushing apparatus according to the present application.
Detailed Description
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, the present application is described in further detail with reference to the accompanying drawings and the detailed description.
Referring to fig. 1, a flowchart illustrating steps of an embodiment of an information pushing method according to the present application is shown, which may specifically include the following steps:
In the embodiment of the present application, there are various manners for the information pushing device to obtain the geographic location information of the user terminal, for example, the information pushing device may actively obtain the geographic location information of the user terminal through a radio communication network (such as a GSM network, a CDMA network, etc.) of a telecommunication mobile operator or an external positioning manner (such as a GPS), or the user terminal may actively report the geographic location information to the information pushing device. The geographical location information may be geographical coordinates or the like.
And 102, when the user terminal is judged to enter the preset area according to the geographical position information of the user terminal, obtaining the mobile data of the user terminal in the preset area, wherein the mobile data at least comprises one of the distance to the appointed place, the stay duration and the mobile distance.
The information pushing device may be divided into one or more regions in advance, that is, there are one or more preset regions, and the position and the shape of the preset region may be set as required, for example, the preset region may be a circular or annular or even a square region centered on a specified location of the information pushing device. For example, as shown in fig. 2a, the preset region may be a circular region 21 with a fixed distance as a radius and a designated point as a center, or may be a central circular region 22 and a plurality of circular ring-shaped regions 23 formed by circles with different radii and with the designated point as a center as shown in fig. 2 b. The designated location may be a location where a merchant store corresponding to the information push apparatus is located.
After the information pushing device obtains the geographical location information of the user terminal in the above step, it can calculate according to the geographical location information (such as geographical coordinates) and the geographical location information of the preset area, and determine whether the user terminal enters the preset area. When the information pushing device determines that the user terminal enters the preset area, the mobile data of the user terminal in the preset area can be triggered and acquired. The mobile data may be one of or a combination of a distance between the user terminal and a specified location, a length of stay of the user terminal in a preset area, and a moving distance of the user terminal in the preset area, or a combination of one of the distances and other mobile data.
The information pushing device can record and count the mobile data of the user terminal in the preset area in real time. The mobile data may be a set of data obtained after the user terminal enters the preset area once, or may be a plurality of sets of data obtained by recording and counting the mobile data of the user terminal in the preset area each time when the user terminal enters or exits the preset area for a plurality of times.
The information pushing device is preset with an information pushing strategy, the information pushing strategy is essentially to divide the value of the user according to the mobile data of the user terminal, and different information is pushed for users with different values, so that the aim of better marketing is fulfilled. The information to be pushed can be merchant discount information and/or coupons and the like.
For example, the smaller the distance between the user terminal and the designated location, the closer the user is to the designated location (e.g., a merchant store), the higher the probability that the user will purchase a good, the higher the value of the user, and vice versa; the longer the stay time of the user terminal in the preset area is, the higher the possibility that the user purchases the commodity is, the higher the value of the user is, and otherwise, the lower the value is; the smaller the moving distance of the user terminal in the preset area is, the higher the possibility that the user purchases the goods is, and the higher the value of the user is, and vice versa.
The information pushing strategy can be to set a threshold range corresponding to each piece of mobile data, and different threshold ranges of different pieces of mobile data correspond to different pieces of information to be pushed; or synthesizing various mobile data, distributing different authorities of various mobile data, performing comprehensive grading on the obtained mobile data of the user terminal, and then setting a threshold range of comprehensive grades, wherein the threshold ranges of different comprehensive grades correspond to different information to be pushed. The specific push strategy is various and can be set according to the requirement.
Taking the mobile data as the distance between the user terminal and the designated location as an example, the information push strategy is as follows: when the distance between the user terminal and the designated place is 50 m-100 m, 8-fold and/or 10-element coupons are issued; and when the distance between the user terminal and the appointed place is 100-500 m, 8.5 discount and/or 8-element coupons are issued, and when the distance between the user terminal and the appointed place is 500-1000 m, 5 discount and/or 5-element coupons are issued, and the like.
The information push strategy can also correspond to a preset region, and different preset regions correspond to different information push strategies. The information push strategy has various types and can be set according to the requirement.
After the information pushing device obtains the mobile data of the user terminal, the information to be pushed matched with the mobile data of the user terminal can be searched according to the information pushing strategy.
For example, if the distance between the user terminal and the specified location is 80m, according to the information push policy: when the distance between the user terminal and the designated place is 50 m-100 m, 8-fold and/or 10-yuan coupons are issued, and the information to be pushed, which is matched with the mobile data of the user terminal, can be found to be 8-fold and/or 10-yuan coupons are issued.
The information pushing device can determine corresponding information to be pushed according to the mobile data of the user terminal in the preset area after the user terminal enters the preset area, and can also determine corresponding information to be pushed according to multiple groups of mobile data of the user terminal in the preset area when the user terminal enters the preset area for multiple times.
And 104, pushing the information to be pushed to the user terminal.
After determining the information to be pushed, the information pushing device can push the information to be pushed to the user terminal in modes of APP or short message and the like.
According to the embodiment of the application, the mobile data of the user terminal is acquired by triggering after the user terminal enters the preset area, and the corresponding information is pushed according to the mobile data, so that the accurate pushing of the information is realized, the accuracy of an information pushing object is improved, the aim of accurate marketing of a merchant to a user is fulfilled, and a better commercial effect is achieved; and the method avoids the batch sending of information aiming at a large number of users in the existing mode, effectively reduces the transmission of the information quantity between terminals and saves network resources.
Referring to fig. 3, a flowchart illustrating steps of another embodiment of an information pushing method according to the present application is shown, which may specifically include the following steps:
In this embodiment, the information pushing device records and counts the current mobile data each time the user terminal enters the preset area. When the user terminal accesses the preset area for multiple times, multiple groups of mobile data can be obtained. In this embodiment, the movement data is at least two groups.
When there are at least two sets of mobile data, in this step, the information pushing device processes all the mobile data to obtain the comprehensive value of the mobile data.
Assuming that each set of mobile data includes at least one of a distance to a specified location, a length of stay, and a moving distance, an average value of the distances between the ue and the specified location, an average length of stay, and an average moving distance may be calculated according to the at least two sets of mobile data. The integrated value of the mobile data also includes at least one of an average value of distances between the user terminal and the designated location, an average stay duration and an average moving distance. In this embodiment, the integrated value of the mobile data may further include the total number of times that the user terminal enters the preset area.
The calculation method of the integrated value of the movement data may be to divide the sum of the corresponding movement data of each group by the number of groups of movement data, or may be to first assign a weight to each group of movement data, calculate the sum of the corresponding movement data of each group based on the weight, and then divide the sum by the number of groups of movement data. There are many kinds of algorithms, which are not described herein.
The step is similar to the aforementioned step 103, except that the information pushing strategy essentially divides the value of the user according to the comprehensive value of the mobile data of the user terminal, and pushes different information for users with different values, so as to achieve a better marketing purpose.
For example, the smaller the average distance between the user terminal and the designated location, the closer the user is to the designated location (e.g., a merchant store), the higher the probability that the user will purchase the product, the higher the value of the user, and vice versa; the longer the average stay time of the user terminal in the preset area is, the higher the possibility that the user purchases the commodity is, the higher the value of the user is, and otherwise, the lower the average stay time is; the smaller the average moving distance of the user terminal in the preset area is, the higher the possibility that the user purchases the goods is, and the higher the value of the user is, and vice versa.
The information pushing strategy can be to set a threshold range corresponding to each mobile data comprehensive value, and the threshold ranges of different mobile data comprehensive values correspond to different information to be pushed; or synthesizing various mobile data comprehensive values, distributing different authorities of various mobile data comprehensive values, carrying out comprehensive grading on the obtained mobile data comprehensive values of the user terminal, and then setting threshold ranges of comprehensive scores, wherein the threshold ranges of different comprehensive scores correspond to different information to be pushed. The specific push strategy is various and can be set according to the requirement.
After the information pushing device obtains the mobile data comprehensive value of the user terminal, the information to be pushed, which is matched with the mobile data comprehensive value of the user terminal, can be searched according to the information pushing strategy.
The information pushing device can push the information to be pushed to the user terminal in modes of APP or short message and the like.
In another embodiment, the information pushing device may also send navigation instruction information for guiding the user to reach the specified place to the user terminal, for example, send a navigation map or the like, so as to instruct the user to reach the specified place.
According to the embodiment, under the condition that the user terminal enters the preset area for multiple times, the multiple groups of mobile data of the user terminal are subjected to statistical analysis to obtain the comprehensive value of the mobile data, and then the information to be pushed is determined according to the comprehensive value of the mobile data to be pushed for pushing.
Referring to fig. 4, a flow chart of steps of another information pushing method embodiment of the present application is shown. In this embodiment, there are a plurality of preset areas of the information pushing apparatus, and taking the preset area shown in fig. 2b as an example, the method may specifically include the following steps:
In this embodiment, the movement data may only include the distance between the user terminal and the designated location, for example, when the user terminal enters the preset area a as shown in fig. 2b, the distance between the user terminal and the designated location is obtained in real time.
In this embodiment, different preset areas may correspond to different information push policies, and the information push policies in each preset area may be the same or different. For example, as shown in fig. 2b, each preset area corresponds to the same information push policy:
the information push strategy corresponding to the preset area A is as follows: as long as the distance between the user terminal and the designated place (shop position) is within 50 meters, a 5-yuan red packet can be obtained;
the information push strategy corresponding to the preset area B is as follows: as long as the distance between the user terminal and the designated place (shop position) is within 100 meters, a 3-yuan red packet can be obtained;
the information push strategy corresponding to the preset area C is as follows: as long as the user terminal is within 200 meters of the specified place (shop position), a 2-yuan red packet can be obtained;
the information pushing strategy corresponding to the preset area D is as follows: as long as the user terminal is within 400 meters of the specified place (shop position), a 1-yuan red packet can be obtained;
the information push strategy corresponding to the preset area E is as follows: as long as the user terminal is within 800 meters of the designated place (shop location), a 0.8-yuan red envelope can be acquired.
After the information pushing device obtains the distance between the user terminal and the appointed place, the corresponding information pushing strategy can be called according to the preset area where the user terminal is located, and then the information to be pushed, which is matched with the distance between the user terminal and the appointed place, is found according to the information pushing strategy.
The embodiment may further include:
The information pushing device can also send navigation instruction information for guiding the user to reach the specified place to the user terminal, such as a navigation chart and the like, so as to instruct the user to reach the specified place.
It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the embodiments are not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the embodiments. Further, those skilled in the art will also appreciate that the embodiments described in the specification are presently preferred and that no particular act is required of the embodiments of the application.
Referring to fig. 5, a block diagram of a structure of an embodiment of an information pushing apparatus according to the present application is shown, which may specifically include the following units:
a location information obtaining unit 501 configured to obtain geographical location information of a user terminal;
a mobile data obtaining unit 502, configured to obtain mobile data of the user terminal in a preset area when it is determined that the user terminal enters the preset area according to the geographical location information of the user terminal, where the mobile data at least includes one of a distance to a specified place, a length of stay, and a moving distance;
an information matching unit 503, configured to search for information to be pushed that matches with the mobile data of the user terminal according to a preset information pushing policy;
an information pushing unit 504 configured to push the information to be pushed to the user terminal.
According to the device, after the user terminal enters the preset area, the acquisition of the mobile data of the user terminal is triggered, and the corresponding information is pushed according to the mobile data, so that the accurate pushing of the information is realized, the accuracy of an information pushing object is improved, the aim of accurate marketing of a merchant to the user is realized, and a better commercial effect is achieved; and the device avoids the batch sending of information for a large number of users in the existing mode, effectively reduces the transmission of the information quantity between terminals and saves network resources.
In another embodiment of the present application, as shown in fig. 6, the apparatus may further include, in addition to the location information obtaining unit 501, the mobile data obtaining unit 502, the information matching unit 503, and the information pushing unit 504:
a mobile data processing unit 601, configured to calculate and obtain a comprehensive value of mobile data according to at least two groups of mobile data when the user terminal has at least two groups of mobile data in the preset area, where the at least two groups of mobile data are obtained correspondingly each time the user terminal enters the preset area;
wherein the integrated value of the movement data comprises at least one of:
the total times of the user terminal entering the preset area, the average distance between the user terminal and the appointed place, the average stay duration in the preset area and the average moving distance in the preset area.
The information matching unit 503 is specifically configured to search for information to be pushed, which is matched with the comprehensive value of the mobile data of the user terminal, according to a preset information pushing policy.
In another embodiment of the present application, as shown in fig. 7, the apparatus may further include, in addition to the location information obtaining unit 501, the mobile data obtaining unit 502, the information matching unit 503, and the information pushing unit 504:
a navigation unit 701 configured to transmit navigation instruction information for guiding a user to reach the specified location to the user terminal.
In another embodiment, there may be a plurality of preset areas, and different preset areas correspond to different information push policies.
The embodiment of the application also discloses an electronic device, which comprises a data bus, a memory and a processor, wherein a section of running program codes is stored in the memory, the processor acquires the program codes in the memory through the data bus, and executes the following steps:
acquiring geographical position information of a user terminal;
when the user terminal is judged to enter a preset area according to the geographical position information of the user terminal, obtaining the mobile data of the user terminal in the preset area, wherein the mobile data at least comprises one of the distance to a specified place, the stay duration and the mobile distance;
searching information to be pushed matched with the mobile data of the user terminal according to a preset information pushing strategy;
and pushing the information to be pushed to the user terminal.
For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
As will be appreciated by one of skill in the art, embodiments of the present application may be provided as a method, apparatus, or computer program product. Accordingly, embodiments of the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
In a typical configuration, the computer device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory. The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium. Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (fransitory media), such as modulated data signals and carrier waves.
Embodiments of the present application are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present application have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including the preferred embodiment and all such alterations and modifications as fall within the true scope of the embodiments of the application.
Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. The term "comprising" is used to specify the presence of stated elements, but not necessarily the presence of stated elements, unless otherwise specified.
The information push method and the information push device provided by the present application are introduced in detail, and a specific example is applied in the text to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understanding the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Claims (8)
1. An information pushing method, comprising:
acquiring geographical position information of a user terminal;
when the user terminal is judged to enter a preset area according to the geographical position information of the user terminal, obtaining the mobile data of the user terminal in the preset area, wherein the mobile data at least comprises one of the distance to a specified place, the stay duration and the mobile distance;
searching information to be pushed matched with the mobile data of the user terminal according to a preset information pushing strategy;
pushing the information to be pushed to the user terminal;
before searching for information to be pushed which is matched with the mobile data of the user terminal according to a preset information pushing strategy, the method further comprises the following steps:
when at least two groups of mobile data of the user terminal in the preset area exist, calculating and obtaining a comprehensive value of the mobile data according to the at least two groups of mobile data, wherein the at least two groups of mobile data are obtained correspondingly when the user terminal enters the preset area each time;
the searching for the information to be pushed matched with the mobile data of the user terminal according to the preset information pushing strategy comprises the following steps:
searching information to be pushed matched with the comprehensive value of the mobile data of the user terminal according to a preset information pushing strategy;
the calculating and obtaining a comprehensive value of the mobile data according to the at least two groups of mobile data comprises:
assigning weights to the sets of mobile data;
calculating the sum of the corresponding movement data of each group based on the weight;
and dividing the sum of the corresponding movement data of each group by the number of groups of the movement data.
2. The method of claim 1, wherein the composite value of the movement data comprises at least one of:
the total times of the user terminal entering the preset area, the average distance between the user terminal and the appointed place, the average stay duration in the preset area and the average moving distance in the preset area.
3. The method of claim 1, further comprising:
and sending navigation instruction information for guiding the user to reach the specified place to the user terminal.
4. The method according to any one of claims 1 to 3, wherein there are a plurality of the preset areas, and different preset areas correspond to different information push strategies.
5. An information pushing apparatus, comprising:
a location information obtaining unit configured to obtain geographical location information of the user terminal;
the mobile data acquisition unit is configured to acquire mobile data of the user terminal in a preset area when the user terminal is judged to enter the preset area according to the geographical position information of the user terminal, wherein the mobile data at least comprises one of a distance to a specified place, a stay duration and a mobile distance;
the information matching unit is configured to search information to be pushed, which is matched with the mobile data of the user terminal, according to a preset information pushing strategy;
an information pushing unit configured to push the information to be pushed to the user terminal;
wherein the apparatus further comprises:
a mobile data processing unit configured to calculate and obtain a comprehensive value of mobile data according to at least two groups of mobile data when the user terminal has at least two groups of mobile data in the preset area, wherein the at least two groups of mobile data are mobile data obtained correspondingly each time the user terminal enters the preset area;
the information matching unit is specifically configured to search for information to be pushed, which is matched with the comprehensive value of the mobile data of the user terminal, according to a preset information pushing strategy;
the information pushing device is further used for:
assigning weights to the sets of mobile data;
calculating the sum of the corresponding movement data of each group based on the weight;
and dividing the sum of the corresponding movement data of each group by the number of the groups of the movement data to obtain a comprehensive value of the movement data.
6. The apparatus of claim 5, wherein the composite value of the movement data comprises at least one of:
the total times of the user terminal entering the preset area, the average distance between the user terminal and the appointed place, the average stay duration in the preset area and the average moving distance in the preset area.
7. The apparatus of claim 5, further comprising:
a navigation unit configured to transmit navigation instruction information for guiding a user to reach the designated place to the user terminal.
8. The apparatus according to any one of claims 5 to 7, wherein there are multiple preset areas, and different preset areas correspond to different information push policies.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510047672.2A CN105991674B (en) | 2015-01-29 | 2015-01-29 | Information pushing method and device |
Applications Claiming Priority (1)
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| CN106937308B (en) * | 2016-12-28 | 2021-12-28 | 上海掌门科技有限公司 | Method and equipment for determining user access service area and activity information |
| CN107515894A (en) * | 2017-07-11 | 2017-12-26 | 珠海智加物联网络有限公司 | A kind of map red packet method and system based on Internet of Things |
| CN109286646B (en) * | 2017-07-21 | 2022-04-05 | 阿里巴巴集团控股有限公司 | Message pushing method, device and system |
| CN108038177B (en) * | 2017-12-07 | 2021-06-15 | 上海连尚网络科技有限公司 | Method and equipment for providing label page |
| CN108255982A (en) * | 2017-12-28 | 2018-07-06 | 赵瑞 | Data processing method, device based on intelligent mobile terminal, equipment, medium |
| CN108335138B (en) * | 2018-02-01 | 2020-03-06 | 百度在线网络技术（北京）有限公司 | Information pushing method and device |
| CN109165969A (en) * | 2018-07-20 | 2019-01-08 | 精硕科技（北京）股份有限公司 | The monitoring method and device of outdoor advertising light exposure, storage medium, processor |
| CN110458655B (en) * | 2019-07-25 | 2022-03-04 | 维沃移动通信有限公司 | Shop information recommendation method and mobile terminal |
| CN111581517B (en) * | 2020-05-13 | 2024-01-26 | 拉扎斯网络科技（上海）有限公司 | Object pushing method and device, electronic equipment and storage medium |
| CN111654879B (en) * | 2020-06-02 | 2023-02-28 | 中国联合网络通信集团有限公司 | Business push method, device, control equipment and storage medium |
| CN113779425A (en) * | 2020-06-10 | 2021-12-10 | 青岛海尔电冰箱有限公司 | Food material information pushing method, refrigerator and storage medium |
| CN114465975B (en) * | 2020-10-22 | 2023-09-01 | 华为技术有限公司 | Content pushing method, device, storage medium and chip system |
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