CN105976203A - Internet advertisement originality automatic generation method and device - Google Patents
Internet advertisement originality automatic generation method and device Download PDFInfo
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- CN105976203A CN105976203A CN201610280597.9A CN201610280597A CN105976203A CN 105976203 A CN105976203 A CN 105976203A CN 201610280597 A CN201610280597 A CN 201610280597A CN 105976203 A CN105976203 A CN 105976203A
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Abstract
The invention discloses an Internet advertisement originality automatic generation method and device. The method includes the following steps that: a plurality of different information elements are obtained to form a database; a plurality of advertisement templates according with a preset size are created, wherein each advertisement template includes a plurality of regions, wherein each region is corresponding to one information field, wherein each information field is corresponding to at least one information element; an originality request is received, wherein the originality request contains the total number of originalities and a plurality of information elements, wherein each information element is corresponding to one information field, and an advertisement template corresponding to the originality request is selected according to a preset algorithm; and whether an information field corresponding to any region in the advertisement template exists in the originality request is judged. With the method and device of the invention adopted, the advertisement templates can automatically generate corresponding advertisement originalities under a condition that a customer requires no design ability, and the customer can select the advertisement originalities conveniently, production is simple and convenient. The method and device are easy for the customer to use.
Description
Technical field
The present invention relates to advertisement generation technique, particularly relate to the Internet advertising intention side of automatically generating
Method and device.
Background technology
Present advertisement form is often integrated with picture and official documents and correspondence, the most directly perceived and vivid.Mesh
The substantial amounts of advertisement of front the Internet is all to arrange in pairs or groups with picture and word, often through special
Advertising company, Chevron Research Company (CRC) be designed, throw in again after Customer Satisfaction.And in a lot
Small enterprise has Internet advertising to throw in demand, does not the most possess designed capacity, if oneself is employed
Engage designer's sole duty to do intention, or please creative boutique's outsourcing make, cost all can be caused the highest,
Bring serious financial burden to enterprise, and efficiency is the lowest.
Summary of the invention
For above-mentioned technical problem, an object of the present invention is to provide a kind of Internet advertising
Intention automatic generation method, it can reduce the cost that enterprise prepares advertising, help enterprise automatic
Quickly generate advertisement.
The two of the purpose of the present invention are to provide a kind of Internet advertising intention automatically generating device,
It is used for realizing an object of the present invention.
One of for achieving the above object, the present invention adopts the following technical scheme that
A kind of Internet advertising intention automatic generation method, comprises the steps:
Step one: obtain multiple different message elements and form information bank；
Step 2: create multiple advertisement formwork meeting pre-set dimension, described advertisement formwork includes
Multiple regions, the most corresponding information field in each region, each information field is corresponding
At least one message elements；
Step 3: receive intention request, the request of described intention includes that intention sum is believed with several
Breath element, wherein, the corresponding information field of each message elements, selects according to preset algorithm
Take the advertisement formwork corresponding with the request of this intention；
Step 4: judge in this advertisement formwork, whether any one region exists in intention is asked
There is the information field corresponding with this region, if so, by the information word corresponding with this information field
Part is filled to region corresponding to advertisement formwork, otherwise, obtains and this region pair from information bank
The message elements answered, and this message elements is filled to this region.
Preferably, in step 3, described preset algorithm comprises the steps:
Step A: according to formulaIt is calculated advertisement formwork demand number, root
According to formulaIt is calculated the intention number of any one advertisement formwork；Wherein, M is
Advertisement formwork demand number, N is intention sum, and T is the advertisement formwork sum created, C
Intention number for any one advertisement formwork；
Step B: obtain the input examination & verification percent of pass of any one advertisement formwork, overall clicking rate,
With intention request matching degree, be applied in combination rate and freshness, according to formula S core (i)=
a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+
F*freshnessRate (i) is calculated the score of advertisement formwork, and chooses the wide of highest scoring
Slide former；
Wherein, Score (i) is the score of advertisement formwork i, and auditRate (i) is advertisement formwork
The input examination & verification percent of pass of i, ctr (i) is the overall clicking rate of advertisement formwork i,
MatchRate (i) is the matching degree of advertisement formwork i and intention request, and useRate (i) is advertisement
The rate that is applied in combination of template i, freshnessRate (i) is the freshness of advertisement formwork i, a,
C, m, u, f are respectively coefficient, a ≠ 0, c ≠ 0, m ≠ 0, u ≠ 0, f ≠ 0.
Preferably, described step 4 specifically includes following sub-step:
Step 41: obtain the intention number of this advertisement formwork, to each of this advertisement formwork
Region carries out message elements quantity distribution, so that each region of advertisement formwork the most corresponding
Individual presupposed information parts number；
Step 42: judge in this advertisement formwork, whether any one region deposits in intention is asked
There iing the information field corresponding with this region, if so, by the information corresponding with this information field
Element is filled to region corresponding to advertisement formwork, defines the area as first area, holds afterwards
Row step 43；Otherwise, step 44 is performed；
Step 43: judge that the message elements quantity in first area is the most first with its presupposed information
Number of packages is identical, the most then first area completes message elements filling；Otherwise, by information bank
Obtain the message elements corresponding with first area, this message elements is filled to first area, with
Make the message elements quantity in first area identical with its presupposed information parts number；
Step 44: define the area as second area, obtains and this region pair from information bank
The message elements answered, and this message elements is filled to this second area, this message elements
Quantity is identical with the presupposed information number of elements of this second area.
Preferably, from information bank, the message elements corresponding with first area is obtained and from information bank
The middle acquisition message elements corresponding with second area all comprises the steps:
Step C: the message elements corresponding with first area or second area is defined as corresponding letter
Breath element, obtains examination & verification percent of pass, clicking rate and the freshness of any one corresponding informance element,
According to formula S core (k)=ea*auditRate (k)+ec*ctr (k)+
Ef*freshnessRate (k) is calculated the score of each corresponding informance element, wherein,
Score (k) is the score of corresponding informance element k, and auditRate (k) is corresponding informance element k
Examination & verification percent of pass, ctr (k) is the clicking rate of corresponding informance element, freshnessRate (k)
For the freshness of corresponding informance element, ea, ec, ef are respectively coefficient, ea ≠ 0, ec ≠ 0,
ef≠0。
Preferably, one or more during described message elements includes picture, word and video.
Two for achieving the above object, the present invention adopts the following technical scheme that
A kind of Internet advertising intention automatically generating device, including:
Acquiring unit: form information bank for obtaining multiple different message elements；
Creating unit: for creating multiple advertisement formwork meeting pre-set dimension, described advertisement mould
Plate includes multiple region, the most corresponding information field in each region, each information word
Section at least one message elements corresponding；
Receive unit: be used for receiving intention request, if the request of described intention include intention sum and
Dry message elements, wherein, the corresponding information field of each message elements, according to presetting
The advertisement formwork that algorithm picks is corresponding with the request of this intention；
Judging unit: be used for judging in this advertisement formwork, whether any one region asks at intention
In there are the information field corresponding with this region, if so, by corresponding with this information field
Message elements is filled to region corresponding to advertisement formwork, otherwise, obtain from information bank with should
The message elements that region is corresponding, and this message elements is filled to this region.
Preferably, in receiving unit, described preset algorithm comprises the steps:
Step A: according to formulaIt is calculated advertisement formwork demand number, root
According to formulaIt is calculated the intention number of any one advertisement formwork；Wherein, M is
Advertisement formwork demand number, N is intention sum, and T is the advertisement formwork sum created, C
Intention number for any one advertisement formwork；
Step B: obtain the input examination & verification percent of pass of any one advertisement formwork, overall clicking rate,
With intention request matching degree, be applied in combination rate and freshness, according to formula S core (i)=
a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+
F*freshnessRate (i) is calculated the score of advertisement formwork, and chooses the wide of highest scoring
Slide former；
Wherein, Score (i) is the score of advertisement formwork i, and auditRate (i) is advertisement formwork
The input examination & verification percent of pass of i, ctr (i) is the overall clicking rate of advertisement formwork i,
MatchRate (i) is the matching degree of advertisement formwork i and intention request, and useRate (i) is advertisement
The rate that is applied in combination of template i, freshnessRate (i) is the freshness of advertisement formwork i, a,
C, m, u, f are respectively coefficient, a ≠ 0, c ≠ 0, m ≠ 0, u ≠ 0, f ≠ 0.
Preferably, described reception unit specifically includes following submodule:
First obtains submodule: for obtaining the intention number of this advertisement formwork, to this advertisement mould
Each region of plate carries out message elements quantity distribution, so that each region of advertisement formwork
The most corresponding presupposed information parts number；
First judges submodule: be used for judging that in this advertisement formwork, whether any one region is in wound
Meaning request there are the information field corresponding with this region, if so, will with in this information field
Corresponding message elements is filled to region corresponding to advertisement formwork, defines the area as the firstth district
Territory, performs second afterwards and judges submodule；Otherwise, the second acquisition submodule is performed；
Second judges submodule: whether the message elements quantity judging in first area is preset with it
Information word number of packages is identical, the most then first area completes message elements filling；Otherwise, will money
Material obtains the message elements corresponding with first area in storehouse, fills this message elements to the firstth district
Territory, so that the message elements quantity in first area is identical with its presupposed information parts number；
Second obtains submodule: define the area as second area, obtains and be somebody's turn to do from information bank
The message elements that region is corresponding, and this message elements is filled to this second area, this information
The quantity of element is identical with the presupposed information number of elements of this second area.
Preferably, from information bank, the message elements corresponding with first area is obtained and from information bank
The middle acquisition message elements corresponding with second area all comprises the steps:
Step C: the message elements corresponding with first area or second area is defined as corresponding letter
Breath element, obtains examination & verification percent of pass, clicking rate and the freshness of any one corresponding informance element,
According to formula S core (k)=ea*auditRate (k)+ec*ctr (k)+
Ef*freshnessRate (k) is calculated the score of each corresponding informance element, wherein,
Score (k) is the score of corresponding informance element k, and auditRate (k) is corresponding informance element k
Examination & verification percent of pass, ctr (k) is the clicking rate of corresponding informance element, freshnessRate (k)
For the freshness of corresponding informance element, ea, ec, ef are respectively coefficient, ea ≠ 0, ec ≠ 0,
ef≠0。
Preferably, one or more during described message elements includes picture, word and video.
Compared to existing technology, the beneficial effects of the present invention is:
The advertisement formwork that client is provided by the present invention in the case of need not any designed capacity
Corresponding multiple advertising creative can be automatically generated, facilitate client to select, make simple and convenient,
Left-hand seat is easy.
Accompanying drawing explanation
Fig. 1 is the flow chart of the Internet advertising intention automatic generation method of the present invention.
Detailed description of the invention
Below, in conjunction with accompanying drawing and detailed description of the invention, the present invention is described further:
Seeing Fig. 1, the present invention provides Internet advertising intention automatic generation method, in the present invention
Advertising creative be i.e. usual so-called advertisement, multiple information can be comprised inside an advertising creative
Field, namely ad elements, ad elements can include enterprise LOGO, product, official documents and correspondence,
The big class of industry, industry group, enterprise name etc., afterwards, each information field can include many
Individual message elements, such as enterprise LOGO have multiple, and such as, an advertisement formwork includes 4
Individual information field, first corresponding 3 message elements of information field, second information field pair
Answer 2 message elements, the 3rd information field and the 4th all corresponding 1 information of information field
Element, then this advertisement formwork can form 3*2*1*1=6 advertising creative altogether, and client is to this
The quantity of individual advertising creative demand i.e. intention described hereinafter sum.
Specifically include following steps:
Step S1: obtain multiple different message elements and form information bank；Message elements can be excellent
Choosing includes one or more in picture, word and video, can enter from picture library company for picture
Row is bought or selects the picture having autonomous copyright of high-quality, and picture can include figure image figure
Sheet, scene picture, button image etc..What such as recruitment industry was bought is different industries, difference
The character image of work post, keeps a public place clean auntie etc. including sale, service man, skilled worker, housekeeping, house ornamentation
What industry was selected and purchased is that workman fits up and house interior trim Background.And word is usually corresponding official documents and correspondence,
By accumulation usually or can be continuously replenished from daily design.
Step S2: create multiple advertisement formwork meeting pre-set dimension, described advertisement formwork bag
Include multiple region, the most corresponding information field in each region, each information field pair
Should at least one message elements；Information field corresponding to each region can be different, also
Can have identical, such as, an advertisement formwork includes four regions, and one of them region is corresponding
Enterprise LOGO, a region correspondence model figure, the most corresponding different product in two other region
Product figure.Order between step S1 and step S2 actually can be exchanged.
It is i.e. same advertisement formwork, it is also possible to there is different sizes, in order to meet client many
The demand of kind.
Step S3: receive intention request, described intention request include intention sum and several
Message elements, wherein, the corresponding information field of each message elements, according to preset algorithm
Choose the advertisement formwork corresponding with the request of this intention；Here intention sum is namely previously noted
The quantity of advertising creative.
Intention request is initiated by client, after receiving intention request, can extract in intention request
Information field, class as big in industry, enterprise LOGO, salary, welfare, job site etc.；
Then the advertisement formwork met with intention request is chosen.
Specifically, preset algorithm includes:
Step A: according to formulaIt is calculated advertisement formwork demand number, root
According to formula(this formula represents that N/M rounds up) is calculated any one advertisement
The intention number of template；Wherein, M is advertisement formwork demand number, and N is intention sum, T
By the advertisement formwork sum created, C is the intention number of any one advertisement formwork；
In step s 2 advertisement formwork is created, the advertisement formwork created in this step
Sum be i.e. T, N be the need for autogenic of client, the most altogether create 50 advertisement formworks,
Intention sum is 12, then advertisement formwork demand number is 12.
Step B: obtain the input examination & verification percent of pass of any one advertisement formwork, overall clicking rate,
With intention request matching degree, be applied in combination rate and freshness, according to formula S core (i)=
a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+
F*freshnessRate (i) is calculated the score of advertisement formwork, and chooses the wide of highest scoring
Slide former；
Wherein, Score (i) is the score of advertisement formwork i, and advertisement formwork i represents preceding step
Any one in the advertisement formwork described, with label i labelling；
AuditRate (i) be advertisement formwork i input examination & verification percent of pass, it is assumed that client for
Advertisement formwork i has made 100 intention sums, has 95 examination & verifications to pass through, then this advertisement mould
The input examination & verification percent of pass of plate i is 0.95；
Ctr (i) is the overall clicking rate of advertisement formwork i, it is assumed that the advertisement that advertisement formwork i produces
Intention total exposure amount is 10000, and total click volume is 100, then overall clicking rate is 100/10000；
MatchRate (i) is the matching degree of advertisement formwork i and intention request, it is assumed that advertisement formwork
I to there being four message elements, wherein have three can from intention ask message elements
Directly fill, then matchRate (i) is=3/4；
UseRate (i) represents that advertisement formwork i's is applied in combination rate, it is assumed that advertisement formwork i includes
3 information fields, each information field has corresponding 3,4,5 message elements respectively, then
The basic number of combinations of this advertisement formwork i is 3*4*5=60, if only made of this advertisement formwork i
30 advertising creatives, then useRate (i)=30/60；
FreshnessRate (i) is freshness, it is assumed that active user uses this advertisement the last time
The timestamp of template i is 1460217600, and current time stamp is 1460397594, then
FreshnessRate (i)=1460217600/1460397594；
In above-mentioned formula, a, c, m, u, f are respectively coefficient, represent different factor pairs
In the contribution of PTS, coefficient value is the biggest, and to represent this factor the most important, a ≠ 0, c ≠ 0, and m ≠
0, u ≠ 0, f ≠ 0.
Step S4: judge in this advertisement formwork, whether any one region deposits in intention is asked
There iing the information field corresponding with this region, if so, by the information corresponding with this information field
Element is filled to region corresponding to advertisement formwork, otherwise, obtains and this region from information bank
Corresponding message elements, and this message elements is filled to this region.
Concrete, step S4 comprises the steps:
Step 41: obtain the intention number of this advertisement formwork, to each of this advertisement formwork
Region carries out message elements quantity distribution, so that each region of advertisement formwork the most corresponding
Individual presupposed information parts number；From the algorithm above illustrated, the intention number of this advertisement formwork
With the intention sum of customer demand is relevant；
Step 42: judge in this advertisement formwork, whether any one region deposits in intention is asked
There iing the information field corresponding with this region, if so, by the information corresponding with this information field
Element is filled to region corresponding to advertisement formwork, defines the area as first area, holds afterwards
Row step 43；Otherwise, step 44 is performed；
Step 43: judge that the message elements quantity in first area is the most first with its presupposed information
Number of packages is identical, the most then first area completes message elements filling；Otherwise, by information bank
Obtain the message elements corresponding with first area, this message elements is filled to first area, with
Make the message elements quantity in first area identical with its presupposed information parts number；
Step 44: define the area as second area, obtains and this region pair from information bank
The message elements answered, and this message elements is filled to this second area, this message elements
Quantity is identical with the presupposed information number of elements of this second area.
Here it is defined region being intended merely to conveniently describe.The intention of such as advertisement formwork
Number is 10, and wherein this advertisement formwork has three information fields, for first information field,
Two information fields, the 3rd information field, arrange table according to default, can be each to advertisement formwork
Individual information field carries out message elements quantity distribution, such as, be assigned as first information field correspondence 5
Individual, corresponding 2 of the second information field, corresponding 1 of the 3rd information field, if now client
In the intention request of input, the message elements of corresponding first information field has 2, and corresponding second
The message elements of information field is 1, and the message elements of corresponding 3rd information field is 1,
Then need to choose 3 message elements for first information field from information bank, be the second information word
Section chooses 1 message elements.
Wherein, from information bank, the message elements corresponding with first area is obtained and from information bank
Obtain the message elements corresponding with second area all to comprise the steps:
Step C: the message elements corresponding with first area or second area is defined as corresponding letter
Breath element, obtains examination & verification percent of pass, clicking rate and the freshness of any one corresponding informance element,
According to formula S core (k)=ea*auditRate (k)+ec*ctr (k)+
Ef*freshnessRate (k) is calculated the score of each corresponding informance element, wherein,
Score (k) is the score of corresponding informance element k, and auditRate (k) is corresponding informance element k
Examination & verification percent of pass, ctr (k) is the clicking rate of corresponding informance element, freshnessRate (k)
For the freshness of corresponding informance element, ea, ec, ef are respectively coefficient, ea ≠ 0, ec ≠ 0,
ef≠0。
On the other hand, the present invention also provides for a kind of Internet advertising intention automatically generating device, bag
Include:
Acquiring unit: form information bank for obtaining multiple different message elements；
Creating unit: for creating multiple advertisement formwork meeting pre-set dimension, described advertisement mould
Plate includes multiple region, the most corresponding information field in each region, each information word
Section at least one message elements corresponding；Accordingly, message elements can include picture, word and regard
One or more in Pin；
Receive unit: be used for receiving intention request, if the request of described intention include intention sum and
Dry message elements, wherein, the corresponding information field of each message elements, according to presetting
The advertisement formwork that algorithm picks is corresponding with the request of this intention；
Judging unit: be used for judging in this advertisement formwork, whether any one region asks at intention
In there are the information field corresponding with this region, if so, by corresponding with this information field
Message elements is filled to region corresponding to advertisement formwork, otherwise, obtain from information bank with should
The message elements that region is corresponding, and this message elements is filled to this region.
In receiving unit, described preset algorithm comprises the steps:
Step A: according to formulaIt is calculated advertisement formwork demand number, root
According to formulaIt is calculated the intention number of any one advertisement formwork；Wherein, M is
Advertisement formwork demand number, N is intention sum, and T is the advertisement formwork sum created, C
Intention number for any one advertisement formwork；
Step B: obtain the input examination & verification percent of pass of any one advertisement formwork, overall clicking rate,
With intention request matching degree, be applied in combination rate and freshness, according to formula S core (i)=
a*audi tRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+
F*freshnessRate (i) is calculated the score of advertisement formwork, and chooses the wide of highest scoring
Slide former；
Wherein, Score (i) is the score of advertisement formwork i, and audi tRate (i) is advertisement formwork
The input examination & verification percent of pass of i, ctr (i) is the overall clicking rate of advertisement formwork i,
MatchRate (i) is the matching degree of advertisement formwork i and intention request, and useRate (i) is advertisement
The rate that is applied in combination of template i, freshnessRate (i) is the freshness of advertisement formwork i, a,
C, m, u, f are respectively coefficient, a ≠ 0, c ≠ 0, m ≠ 0, u ≠ 0, f ≠ 0.
Receive unit and specifically include following submodule:
First obtains submodule: for obtaining the intention number of this advertisement formwork, to this advertisement mould
Each region of plate carries out message elements quantity distribution, so that each region of advertisement formwork
The most corresponding presupposed information parts number；
First judges submodule: be used for judging that in this advertisement formwork, whether any one region is in wound
Meaning request there are the information field corresponding with this region, if so, will with in this information field
Corresponding message elements is filled to region corresponding to advertisement formwork, defines the area as the firstth district
Territory, performs second afterwards and judges submodule；Otherwise, the second acquisition submodule is performed；
Second judges submodule: whether the message elements quantity judging in first area is preset with it
Information word number of packages is identical, the most then first area completes message elements filling；Otherwise, will money
Material obtains the message elements corresponding with first area in storehouse, fills this message elements to the firstth district
Territory, so that the message elements quantity in first area is identical with its presupposed information parts number；
Second obtains submodule: define the area as second area, obtains and be somebody's turn to do from information bank
The message elements that region is corresponding, and this message elements is filled to this second area, this information
The quantity of element is identical with the presupposed information number of elements of this second area.
From information bank, obtain the message elements corresponding with first area and obtain from information bank
The message elements corresponding with second area all comprises the steps:
Step C: the message elements corresponding with first area or second area is defined as corresponding letter
Breath element, obtains examination & verification percent of pass, clicking rate and the freshness of any one corresponding informance element,
According to formula S core (k)=ea*audi tRate (k)+ec*ctr (k)+
Ef*freshnessRate (k) is calculated the score of each corresponding informance element, wherein,
Score (k) is the score of corresponding informance element k, and audi tRate (k) is corresponding informance element k
Examination & verification percent of pass, ctr (k) is the clicking rate of corresponding informance element, freshnessRate (k)
For the freshness of corresponding informance element, ea, ec, ef are respectively coefficient, ea ≠ 0, ec ≠ 0,
ef≠0。
It will be apparent to those skilled in the art that can technical scheme as described above and structure
Think, make other various corresponding changes and deformation, and all these changes and deformation
Within all should belonging to the protection domain of the claims in the present invention.
Claims (10)
1. an Internet advertising intention automatic generation method, it is characterised in that include walking as follows
Rapid:
Step one: obtain multiple different message elements and form information bank；
Step 2: create multiple advertisement formwork meeting pre-set dimension, described advertisement formwork includes
Multiple regions, the most corresponding information field in each region, each information field is corresponding
At least one message elements；
Step 3: receive intention request, the request of described intention includes that intention sum is believed with several
Breath element, wherein, the corresponding information field of each message elements, selects according to preset algorithm
Take the advertisement formwork corresponding with the request of this intention；
Step 4: judge in this advertisement formwork, whether any one region exists in intention is asked
There is the information field corresponding with this region, if so, by the information word corresponding with this information field
Part is filled to region corresponding to advertisement formwork, otherwise, obtains and this region pair from information bank
The message elements answered, and this message elements is filled to this region.
2. Internet advertising intention automatic generation method as claimed in claim 1, its feature exists
In, in step 3, described preset algorithm comprises the steps:
Step A: according to formulaIt is calculated advertisement formwork demand number, root
According to formulaIt is calculated the intention number of any one advertisement formwork；Wherein, M is
Advertisement formwork demand number, N is intention sum, and T is the advertisement formwork sum created, C
Intention number for any one advertisement formwork；
Step B: obtain the input examination & verification percent of pass of any one advertisement formwork, overall clicking rate,
With intention request matching degree, be applied in combination rate and freshness, according to formula S core (i)=
a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+
F*freshnessRate (i) is calculated the score of advertisement formwork, and chooses the wide of highest scoring
Slide former；
Wherein, Score (i) is the score of advertisement formwork i, and auditRate (i) is advertisement formwork
The input examination & verification percent of pass of i, ctr (i) is the overall clicking rate of advertisement formwork i,
MatchRate (i) is the matching degree of advertisement formwork i and intention request, and useRate (i) is advertisement
The rate that is applied in combination of template i, freshnessRate (i) is the freshness of advertisement formwork i, a,
C, m, u, f are respectively coefficient, a ≠ 0, c ≠ 0, m ≠ 0, u ≠ 0, f ≠ 0.
3. Internet advertising intention automatic generation method as claimed in claim 2, its feature exists
Following sub-step is specifically included in, described step 4:
Step 41: obtain the intention number of this advertisement formwork, to each of this advertisement formwork
Region carries out message elements quantity distribution, so that each region of advertisement formwork the most corresponding
Individual presupposed information parts number；
Step 42: judge in this advertisement formwork, whether any one region deposits in intention is asked
There iing the information field corresponding with this region, if so, by the information corresponding with this information field
Element is filled to region corresponding to advertisement formwork, defines the area as first area, holds afterwards
Row step 43；Otherwise, step 44 is performed；
Step 43: judge that the message elements quantity in first area is the most first with its presupposed information
Number of packages is identical, the most then first area completes message elements filling；Otherwise, by information bank
Obtain the message elements corresponding with first area, this message elements is filled to first area, with
Make the message elements quantity in first area identical with its presupposed information parts number；
Step 44: define the area as second area, obtains and this region pair from information bank
The message elements answered, and this message elements is filled to this second area, this message elements
Quantity is identical with the presupposed information number of elements of this second area.
4. Internet advertising intention automatic generation method as claimed in claim 3, its feature exists
In, from information bank obtain the message elements corresponding with first area and from information bank obtain and
The message elements that second area is corresponding all comprises the steps:
Step C: the message elements corresponding with first area or second area is defined as corresponding letter
Breath element, obtains examination & verification percent of pass, clicking rate and the freshness of any one corresponding informance element,
According to formula S core (k)=ea*auditRate (k)+ec*ctr (k)+
Ef*freshnessRate (k) is calculated the score of each corresponding informance element, wherein,
Score (k) is the score of corresponding informance element k, and auditRate (k) is corresponding informance element k
Examination & verification percent of pass, ctr (k) is the clicking rate of corresponding informance element, freshnessRate (k)
For the freshness of corresponding informance element, ea, ec, ef are respectively coefficient, ea ≠ 0, ec ≠ 0,
ef≠0。
5. Internet advertising intention automatic generation method as claimed in claim 1, its feature exists
In, described message elements includes one or more in picture, word and video.
6. an Internet advertising intention automatically generating device, it is characterised in that including:
Acquiring unit: form information bank for obtaining multiple different message elements；
Creating unit: for creating multiple advertisement formwork meeting pre-set dimension, described advertisement mould
Plate includes multiple region, the most corresponding information field in each region, each information word
Section at least one message elements corresponding；
Receive unit: be used for receiving intention request, if the request of described intention include intention sum and
Dry message elements, wherein, the corresponding information field of each message elements, according to presetting
The advertisement formwork that algorithm picks is corresponding with the request of this intention；
Judging unit: be used for judging in this advertisement formwork, whether any one region asks at intention
In there are the information field corresponding with this region, if so, by corresponding with this information field
Message elements is filled to region corresponding to advertisement formwork, otherwise, obtain from information bank with should
The message elements that region is corresponding, and this message elements is filled to this region.
7. Internet advertising intention automatically generating device as claimed in claim 6, its feature exists
In, in receiving unit, described preset algorithm comprises the steps:
Step A: according to formulaIt is calculated advertisement formwork demand number, root
According to formulaIt is calculated the intention number of any one advertisement formwork；Wherein, M is
Advertisement formwork demand number, N is intention sum, and T is the advertisement formwork sum created, C
Intention number for any one advertisement formwork；
Step B: obtain the input examination & verification percent of pass of any one advertisement formwork, overall clicking rate,
With intention request matching degree, be applied in combination rate and freshness, according to formula S core (i)=
a*auditRate(i)+c*ctr(i)+m*matchRate(i)+u*useRate(i)+
F*freshnessRate (i) is calculated the score of advertisement formwork, and chooses the wide of highest scoring
Slide former；
Wherein, Score (i) is the score of advertisement formwork i, and auditRate (i) is advertisement formwork
The input examination & verification percent of pass of i, ctr (i) is the overall clicking rate of advertisement formwork i,
MatchRate (i) is the matching degree of advertisement formwork i and intention request, and useRate (i) is advertisement
The rate that is applied in combination of template i, freshnessRate (i) is the freshness of advertisement formwork i, a,
C, m, u, f are respectively coefficient, a ≠ 0, c ≠ 0, m ≠ 0, u ≠ 0, f ≠ 0.
8. Internet advertising intention automatically generating device as claimed in claim 7, its feature exists
Following submodule is specifically included in, described reception unit:
First obtains submodule: for obtaining the intention number of this advertisement formwork, to this advertisement mould
Each region of plate carries out message elements quantity distribution, so that each region of advertisement formwork
The most corresponding presupposed information parts number；
First judges submodule: be used for judging that in this advertisement formwork, whether any one region is in wound
Meaning request there are the information field corresponding with this region, if so, will with in this information field
Corresponding message elements is filled to region corresponding to advertisement formwork, defines the area as the firstth district
Territory, performs second afterwards and judges submodule；Otherwise, the second acquisition submodule is performed；
Second judges submodule: whether the message elements quantity judging in first area is preset with it
Information word number of packages is identical, the most then first area completes message elements filling；Otherwise, will money
Material obtains the message elements corresponding with first area in storehouse, fills this message elements to the firstth district
Territory, so that the message elements quantity in first area is identical with its presupposed information parts number；
Second obtains submodule: define the area as second area, obtains and be somebody's turn to do from information bank
The message elements that region is corresponding, and this message elements is filled to this second area, this information
The quantity of element is identical with the presupposed information number of elements of this second area.
9. Internet advertising intention automatically generating device as claimed in claim 8, its feature exists
In, from information bank obtain the message elements corresponding with first area and from information bank obtain and
The message elements that second area is corresponding all comprises the steps:
Step C: the message elements corresponding with first area or second area is defined as corresponding letter
Breath element, obtains examination & verification percent of pass, clicking rate and the freshness of any one corresponding informance element,
According to formula S core (k)=ea*auditRate (k)+ec*ctr (k)+
Ef*freshnessRate (k) is calculated the score of each corresponding informance element, wherein,
Score (k) is the score of corresponding informance element k, and auditRate (k) is corresponding informance element k
Examination & verification percent of pass, ctr (k) is the clicking rate of corresponding informance element, freshnessRate (k)
For the freshness of corresponding informance element, ea, ec, ef are respectively coefficient, ea ≠ 0, ec ≠ 0,
ef≠0。
10. Internet advertising intention automatically generating device as claimed in claim 6, its feature
Being, described message elements includes one or more in picture, word and video.
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| WO2017185744A1 (en) | 2017-11-02 |
| CN105976203B (en) | 2020-10-30 |
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