CN105956870A - Content-based multimedia authentication code advertisement inputting and trading system - Google Patents
Content-based multimedia authentication code advertisement inputting and trading system Download PDFInfo
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- CN105956870A CN105956870A CN201610237852.1A CN201610237852A CN105956870A CN 105956870 A CN105956870 A CN 105956870A CN 201610237852 A CN201610237852 A CN 201610237852A CN 105956870 A CN105956870 A CN 105956870A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention provides an authentication code displaying method based on advertisement content. The authentication code displaying method is characterized by comprising the steps of acquiring an advertisement information source with a specific content, wherein the advertisement information source comprises at least one piece of advertisement information which can be used as the authentication code; and displaying the advertisement information according to a preset rule. The invention further provides a content-based multimedia authentication code network advertisement trading and inputting system in which the method is used. The system comprises an advertisement information database, a website content database, an authentication code generating server, an authentication code distributing server, an authentication code authentication server, a log storing and analyzing server and an advertisement trading server. The system is characterized in that the system further comprises an authentication code backup device arranged at a user website end.
Description
The application is the divisional application of the patent application of Application No. 200910081532.1, filing date on April 10th, 2009, invention entitled " advertisement putting of multimedia authentication codes based on content, transaction system ".
Technical field
The present invention relates to technical field of information display, especially, relate to the display packing of a kind of authentication code based on ad content, the advertisement putting of a kind of multimedia authentication codes based on content and transaction system.
Background technology
At present, the web advertisement is broadly divided into flag (banner) advertisement and AdWords.Banner is advertisement publishing on webpage, as long as the network user enters this webpage and just can see these advertising messages, including the advertising message shown with Flash animation, picture, written form.Banner is often unrelated with the content of website, so click volume ratio is relatively low；Secondly the Banner position that each website can be thrown in is very limited, so price is higher.Another advertisement form is AdWords, and AdWords is accompanied by the application of search engine technique and grows up, and typical application is the AdWord of Google.The actual frequency that AdWords form mainly clicks on advertisement with audient on website collects advertising expense to advertiser.
Advertisement mode of the prior art is primarily present problems with: be first that advertiser cannot monitor the effect that oneself advertisement is apprised of objectively, advertiser needs to undertake the loss that swindle brings with invalid ad click, causes a lot of inputs of advertiser to be all not reaching to intended effect；Secondly, the target group of advertisement putting are fuzzyyer, audient's directionality of advertisement and getatability are bad, a lot of advertisers can not find their advertisement of suitable website orientation, and a lot of website does not has suitable advertisement source, causing the main cause of above-mentioned two problems is that the advocate peace online transaction of advertiser of website is the most relatively difficult.
Development along with network technology, start advertisement applications in authentication code system, such as in the United States Patent (USP) " System and method for providing semantic captchas for online advertising " of Publication No. US 2008/0133347, this patent disclosed that the web advertisement as the system and method for authentication code, there is the problem that three below cannot make up in this patent application:
First: using the authentication code system of this patent it is impossible to ensure that system 100% is reliably and securely run: that is to use all websites only one of which central server of authentication code, and this authentication code server can not run for a long time；So, in the case of this central server breaks down, use authentication code website cannot normally show authentication code so that user cannot obtain authentication code so that cannot Website login or submission form, greatly compromise the interests of user；
Second: the authentication code advertisement thrown in website is more in disorder, it is impossible to enough bring good benefit；Specifically, advertiser can not select the customers matched with oneself ad content when throwing in authentication code advertisement；Website master also cannot select to be suitable for oneself web site contents and the ad content of associated visitor and authentication code display format, and the input of advertisement does not has purposiveness and specific aim；
3rd: authentication code is without safety assurance system: in the prior art; the form of authentication code is confined to the word shown with graphic form; content limitation, in the advertising slogan of Limited Number, makes described authentication code be easy to by optical character recognition (OCR) algorithm to break through thus loses its protective effect.
In a word, those skilled in the art's technical issues that need to address are exactly at present, how to provide a kind of safe and reliable, and the authentication code display packing based on ad content of memory and advertisement transaction accordingly and jettison system can be easy to so that the advertisement of advertiser can obtain more preferable cognition.
Summary of the invention
It is an object of the present invention to provide a kind of safe and reliable and can conveniently remember can the display packing of authentication code based on ad content of multi-form change；
It is another object of the present invention to above-mentioned design be applied in concrete web advertisement environment, it is provided that the web advertisement transaction of a kind of multimedia authentication codes based on content and jettison system.
For realizing one aspect of the present invention, the invention discloses a kind of authentication code display packing based on ad content, described method includes:
Obtaining the advertizing information resource of certain content, this advertizing information resource includes that at least one can be as the advertising message of authentication code；
Described advertising message is shown according to presetting rule.
Further, described presetting rule is: obtain the characteristic of authentication code user, analyzes the goodness of fit of this feature data and described advertising message, is that this authentication code user shows successively according to this goodness of fit.
Further, described certain content is to have the specific advertising message informing object；
Further, described certain content is without specific any significant or regular, the advertising message of mnemonic informing object, including commonweal information, poem, proverb, Chinese idiom, word.
For realizing another aspect of the present invention, the invention discloses web advertisement transaction and the jettison system of a kind of multimedia authentication codes based on content using above-mentioned display method, this system includes:
Advertisement information DB, for storing the advertising message that advertiser submits to, including desired advertisement form, ad content and advertising rates；
Web site content database, for storing the information of client web site；
Authentication code generates server, for automatically generating the authentication code being embedded with given advertising message according to the content of described advertisement information DB, including uniquely identifying, authentication code media, authentication code problem and authentication code answer；
Authentication code Distributor, for the request of response to network user end computer, is chosen for being embedded with the authentication code not comprising authentication code answer of the advertising message of coupling to its distribution, generates distribution information simultaneously；
Authentication code certificate server, for receiving answer that the authentication code problem comprised in the network user end computer authentication code for described granting submitted to and judging whether it is consistent with authentication code answer described in uniquely identified, generates authentication information simultaneously；
Daily record storage and Analysis server, be used for reception analysis authentication code Distributor and the distribution information of certificate server and authentication information, generates advertisement putting information and is also sent to advertisement trading server；
Advertisement trading server, for receiving from advertiser and the Transaction Information of the difference of client web site, identifies the Transaction Information matched, it is judged that both sides' transaction is the most successful, provides advertisement putting information for advertiser simultaneously.
Further, described system also includes the authentication code back-up device being arranged at client web site end, for performing its function when described authentication code Distributor breaks down, and uniquely identifies described execution device according to comprise in authentication code；
Further, described authentication code media are the combination of word, picture, animation, video, sound and above two or various ways；
Further, described authentication code distribution information includes the Time Of Release of authentication code, corresponding client web site, the corresponding network user；
Further, described authentication code authentication information includes that certification is the most successful；
Further, described advertisement putting information includes: authentication code provides number of times, authentication code certification success and the frequency of failure, the quantity of the network user, region composition and the corresponding display number of times of client web site, the flow of client web site and advertising message, frequency；
Further, the Transaction Information of described advertiser includes advertisement expected price, the website selecting input and advertisement form；The Transaction Information of described client web site includes the authentication code form that quotation for advertisement, website are feasible.
Compared with prior art, the invention have the advantages that
First, the advertising message that the present invention passes through to include certain content is as authentication code, make the abundant in content, diversified of authentication code, the described advertising message including certain content is possible not only to be word, picture, animation (Flash), video or sound, it is also possible to be the information of the combination formation of above two or various ways；And this authentication code repeatedly can change within the setting time, and described specific ad content can be classified according to user, and shows according to the information goodness of fit of user and ad content；
Additionally, certain content of the present invention can be the advertising message having and being particularly shown object, can also be without being particularly shown any significant or regular, the advertising message of mnemonic of object, such as commonweal information, poem, proverb, Chinese idiom, word, etc.；Described information source is multiple same type or the set of different types of described certain content；Described can be able to be certain content itself as the information of authentication code, it is also possible to be included in certain content；Wherein, certain content can be text, picture, animation, video or the sound comprising trade mark, advertisement information, name of product, product pattern, telephone number, website or web site name etc.；These certain contents can make user leave deeper impression, and with forcing Memory Process during filling in list, brings the cognition degree of described advertisement and the effect of publicity of public good；
Furthermore; the authentication code of the present invention is applied and can effectively prevent some network user from utilizing " automatic form filling program " (Bots) automated log in computer Verification System or network, serve multi-user and use and the further protective effect of Web vector graphic；
Being guaranteed in the case of authentication code issue server breaks down additionally, be arranged on client web site end authentication code back-up device, client web site still can produce authentication code, which ensure that 100% reliability of present system.
Finally, the present invention is by the web advertisement, authentication code Display Technique, content analysis techniques, multimedia technology combines, and improves the advertisement cognition degree of advertiser, and provide transaction platform for the website advertiser that advocates peace, by this transaction platform, advertiser can select input website and the commercial audience colony matched with ad content, and website master can select to be suitable for oneself web site contents and the advertising message of website caller.
Accompanying drawing explanation
Fig. 1 is the flow chart of a kind of embodiment of authentication code display packing of the present invention；
Fig. 2 is the schematic diagram of a kind of embodiment of the authentication code information of the present invention；
Fig. 3 is the schematic diagram of the another kind of embodiment of the authentication code information of the present invention；
Fig. 4 is the schematic diagram of the embodiment of the advertisement transaction of the present invention and jettison system；
Fig. 5 is the system flow chart to client web site distribution authentication code in the advertisement transaction of the present invention and jettison system；
Fig. 6 is the flow chart of advertiser's displaying advertising messages in the advertisement transaction of the present invention and jettison system；
Fig. 7 is client web site main separation advertisement and carry out the flow chart of advertisement transaction in the advertisement transaction of the present invention and jettison system
Fig. 8 is the flow chart using authentication code in the advertisement transaction of the present invention and a kind of embodiment of jettison system；
Fig. 9 is the flow chart using authentication code in the advertisement transaction of the present invention and the another kind of embodiment of jettison system.
Detailed description of the invention
The display packing of the authentication code based on content that the present invention proposes and system thereof, be described as follows in conjunction with the accompanying drawings and embodiments.
Show the flow chart of an embodiment of authentication code display packing of the present invention with reference to Fig. 1, Fig. 1, the key step of authentication code display packing based on content includes:
Step 101: obtaining the advertizing information resource of certain content, this advertizing information resource includes that at least one can be as the advertising message of authentication code；
It should be noted that, described certain content can be the advertising message having and being particularly shown object, has specific audience the authentication code information with memory effect as included that text, picture, animation, video or the sound etc. of trade mark, slogan, name of product, product pattern, telephone number, website or web site name etc. are various；Can also be without being particularly shown any significant or regular, the advertising message of mnemonic of object, such as commonweal information, poem, proverb, Chinese idiom, word, etc.；Described information source is multiple same type or the set of different types of described certain content；Described can be able to be certain content itself as the information of authentication code, it is also possible to be included in certain content；
In specific implementation process, the obtaining step of this information source may include that
Step A1: obtain the packet of required display；At this, the packet of indication can be the advertisement of advertiser, Fig. 2 show authentication code embodiment schematic diagram, as shown in Figure 2, real estate developer is intended to promote the building of entitled " HongKong Washington ", the important information of this building is hanging garden villa, and then selects " HongKong Washington " and " luxurious hanging garden villa " as the packet of required display；
Or " smoking cessation " and " for you and the health of household, please not want smoking " as shown in Figure 3 is the packet that website transaction platform obtains；
Step A2: choose the certain content of described packet according to setting value；The certain content that " HongKong Washington " in i.e. Fig. 2 and " smoking cessation " in Fig. 3 are in packet；
Step A3: store described certain content, generates the information source with certain content；Wherein, this step A3 mainly will be there is a need to the ad content of display or commonweal information set on one server, i.e. website transaction platform, advertiser and website master can be made jointly to enjoy the information on this server, if " the HongKong Washington " in Fig. 2 and Fig. 3 and " luxurious hanging garden villa " are as a packet, " give up smoking " and " for you and the health of household, please not want smoking ", as another packet, stores on that server.
The acquisition of described information source needs to repeat sub-step A1～A3, and then the certain content of acquisition advertiser, and generates real-time information source；It should be noted that described packet can include the data such as the advertisement form of ad content, advertising rates and requirement that advertiser submits to, described packet can be text, picture, animation Flash, video etc. form；Wherein, advertisement form includes but not limited to text, picture, animation, video or sound etc.；Advertising rates be advertiser be oneself advertisement propose quotation；Wherein, described setting value is certain content selection standard set in advance；Certainly, above step is to set up the process of information source, this step in specific implementation process can be inessential existence, i.e. this information source can also be existing without set up information source, such as word library, ad content data storehouse etc.；
Step 102: described information source is classified according to preset standard；
In actual applications, described preset standard can be arbitrary information source criteria for classification, according to sex or foundation age, this can be divided into different sub-information sources as the information source of authentication code, the existing all technology that may be used for dividing can also be used to be classified as many sub-information sources, and then make the corresponding different website of different sub-information sources, different authentication code user, in use circulation is selected to show or show successively, or only one information of display；Such as, described preset standard can be multiple advertising messages to be ranked by advertising rates, by ad content classification, by advertisement form classification, by commercial audience character classification by age, by commercial audience Gender Classification etc., information can be categorized as advertising message as shown in Figure 2, and information shown in Fig. 3 can be categorized as commonweal information；
Step 103: show described information according to presetting rule；When described certain content is to have the specific advertising message informing object, the presetting rule that can use is: obtain the characteristic of authentication code user, analyze the goodness of fit of this feature data and described information, according to this goodness of fit for showing successively for this authentication code user；
When this advertising message is without the specific commonweal information reporting to object, i.e. when described certain content is without being particularly shown other mnemonic contents of object, the presetting rule that can use is: using the described information as authentication code according to setting the time as authentication code user random display, say, that according to time sequencing set in advance, at least one mnemonic content in described information source is carried out random display.
When described information source both includes that having the specific advertising message informing object also includes commonweal information, above two presetting rule can be combined, set display frequency and the display time of advertising message, and show that the server settings of advertising message and commonweal information is for being replaced successively by being used for, or mate according to the demand of concrete website and show, it should be noted that, the setting of the server corresponding to advertising message mentioned herein and commonweal information, the connection of website and how to show and be prior art, and described implementation process is to perform on the entity device used in verification process, for the concrete equipment used in verification process, the entity apparatus such as server, the present invention is not defined at this；It addition, in specific implementation process, it is possible to use the software operation known to one of ordinary skill in the art, in prior art, arbitrary digital content that can be authenticated show and changes and shows that the technology of content or program can use in the present embodiment.
During foundation goodness of fit described at this shows successively, described characteristic can be mated by any matching way with the described information as authentication code, and determines its goodness of fit；Can be to show according to goodness of fit for same characteristic (the most same authentication code user), it is also possible to be to show according to goodness of fit for different characteristics (the most multiple authentication code user)；Such as, according to the preferential display of advertising rates height in advertising message；Described " successively " includes display frequency, DISPLAY ORDER or other law of character graphics displaying, does not limits at this；
It should be noted that described characteristic can be derived from the characteristic of preset data source, it is also possible to be the characteristic of retrievable arbitrary source；Described characteristic can be real time data, it is also possible to be the most stored characteristic；Heretofore described characteristic, data source refer to that, from the information in terms of website, what described information, information source, certain content referred to is the information that can show as authentication code；Such as, " HongKong Washington " in Fig. 2, " smoking cessation " belong to the content of information source；
Wherein, described preset data source is the data source matched with information source, such as, described preset data source can be the related web site simultaneously matched with the ad content in advertising message, advertisement form and quotation for advertisement, that is, the interior perhaps audient of this website should be associated with ad content or commercial audience；The advertising display form of advertiser demand communication, the namely display format of authentication code can be supported；Gap between quotation and the quotation of advertiser of this website master should be in a sufficiently small scope simultaneously；I.e. data source can be to meet the website that all of the above requires simultaneously；Now, described characteristic can be the real time data that user sends when registering on the web site, can also be the data that the most stored of user this user that system is extracted when logging in this website or the request data of other activating and authenticating codes, and this feature data can include the age of this user, sex, occupation, hobby or advertising message is informed the influential related data of effect；As a example by commonweal information, described data source can be arbitrarily to need to be completed registration by authentication code, logged in or the website of other information input operations；
In actual applications, when the data source of described characteristic is preset data source, this data source information and the matching process of information source can by any can with realization by the way of realize；It can be a match server, receives data source information respectively and source information and mates；Such as, when described information source is advertising message, an advertisement trading server can be there is, receive the log-on message from advertiser, include the advertising message of ad content, advertisement form and advertising rates；This advertisement trading server can with storage from website master log-on message, include web site contents, website supported authentication code form and advertiser web site quotation site information；Then the information of the information of advertiser with website master being mated, described matching process uses matching way of the prior art.
In prior art, described authentication code can include four parts: unique mark, authentication code media, authentication code problem and authentication code answer；Wherein, unique mark is used for identifying authentication code；Authentication code media comprise certain information, and the network user needs to obtain the answer corresponding with authentication code problem by this partial information；
Certainly, in the present invention, it is most important that provide the advertisement display mode of a kind of authentication code, during concrete execution, not only need to show authentication code, there is also the step in the instruction frame that shown authentication code is input to authentication code；In the authentication code of the present invention, described authentication code information and corresponding authentication code problem determine that, the answer of the authentication code problem in the most described authentication code information is unique, it is possible to use computer judges that whether answer that the network user feeds back is consistent with authentication code answer and incompatible judges certification whether success；Specifically, there is the advertising message of mnemonic content and will be embedded in fully or partially in authentication code information, become answer authentication code problem dependent information；The network user must be absorbed in this mnemonic content when filling in authentication code, and send correct feedback information and could pass through certification, and as the authentication code shown in Fig. 2, corresponding authentication code problem may is that " please input oblique font bigger in picture "；Certainly, certification can also be completed by the key word making authentication code user repeat to fill in the title of product, the address of website or answer product information, process of filling in, along with the pressure Memory Process of relevant information in authentication code, thus reaches more preferable advertisement cognition degree；
As shown in Figure 4, embodiments of the invention one provide web advertisement transaction and the jettison system of a kind of multimedia authentication codes based on content, and described system includes:
Ad content data storehouse 401: be used for storing advertising message；
Web site content database 402: for depositing the content of client web site；The content of client web site can be submitted to by active or the form of crawler capturing is stored in web site content database；
Authentication code generates server 403: be used for generating authentication code, it can be to produce the computer of authentication code and corresponding software thereof, one or more groups unique mark, authentication code media, authentication code problem and the authentication code answer meeting authentication code requirement can be produced, and be saved in storage medium or be transmitted directly to authentication code Distributor；Authentication code generates server and can the advertising message in ad content data storehouse be embedded in authentication code during generating authentication code, so that advertising message is issued with authentication code；
Authentication code Distributor 404: be responsible for providing authentication code to user end computer, including uniquely identifying, authentication code media and three parts of authentication code problem；Authentication code answer in authentication code will not be supplied to user end computer；Content according to client web site and logon information, authentication code Distributor can select the authentication code containing associated advertising content and according to preassigned, it is distributed realize authentication code show；
Authentication code certificate server 405: judge whether the answer that the authentication code problem comprised in the network user end computer authentication code for described granting is submitted to is consistent with authentication code answer described in uniquely identified, generate authentication result, result is back to client web site, and described authentication result is sent to daily record storage and Analysis server；
Advertisement trading server 406: be traded for advertiser and client web site, including checking of registration, advertisement transaction and statistical data；Advertiser is submitted to quotation for advertisement by the Internet to advertisement trading server, selects the website thrown in and throw in form, i.e. advertisement form；Website is main selects to be suitable for authentication code form and the adline of oneself website by the Internet, and these information are submitted to together with expected price advertisement trading server；Afterwards, advertisement trading server judges whether the information that both sides submit to mates, and identifies the preset data source that the client web site matched is corresponding advertising message；
Daily record storage and Analysis server 407: for recording the Time Of Release of authentication code, corresponding client web site, the corresponding network user and authentication result；Log server obtains, by analyzing daily record, the statistical data that system is run, and includes but not limited to that number of times, authentication code certification success and failed number of times, the quantity of the network user, region that authentication code is provided are constituted and corresponding client web site, the flow of client web site and the impressions etc. of advertisement；The result analyzed can be grouped as form and be supplied to client web site or advertiser, as the tolerance foundation of the implementation result of the present embodiment；
Client web site authentication code back-up device 408: for performing its function when described authentication code Distributor breaks down；Described device can be mounted in the program of client web site end, and this procedure protection is in the case of authentication code issue server breaks down, and client web site still can produce authentication code, thus experience on the network user does not produces impact；Furthermore, it is possible to distinguish described execution device according to the unique mark comprised in authentication code；Described back-up device ensure that 100% reliability of present system；
In actual application, the putting method of network advertisement used in this embodiment may include that
Advertiser submits ad content, desired advertisement form and advertising rates to by advertisement trading server；
Authentication code generation server automatically generates and meets the authentication code being embedded with given advertising message of advertiser's requirement and send it to authentication code certificate server and client web site authentication code back-up device；
Client web site submits feasible ad content and advertisement form and desired advertising rates to by the Internet；
Advertisement trading server judges whether the Transaction Information of client web site and advertiser matches, and if so, enters next step and logs in client web site, otherwise, returns advertiser and submit to step or client web site to submit step to；
The network user end computer logging in client web site asks authentication code to authentication code Distributor；
Authentication code Distributor selects to provide the authentication code not comprising authentication code answer being embedded with given advertising message matched with client web site and log-on message, and distributed recorder is sent to daily record storage and Analysis server；
Authentication code certificate server judges that network user end computer is the most correct for the feedback information of the authentication code provided, if correctly, enters next step, if incorrect, returns request authentication code step；
Authentication record is sent to daily record storage and Analysis server by authentication code certificate server；
Described authentication code distributed recorder to receiving of daily record storage and Analysis server and authentication record are analyzed, and analysis result is sent to advertisement trading server；
Wherein, described method also includes after the step of authentication code Distributor request authentication code at network user end computer:
When authentication code Distributor cannot provide authentication code, network user end computer turns to client web site authentication code back-up device to ask authentication code；
Web site contents and log-on message that client web site authentication code back-up device logs according to the network user select to provide the authentication code not comprising authentication code answer being embedded with given advertising message matched, and distributed recorder sends to daily record storage and Analysis server；
Client web site judges that network user end computer is the most correct for the feedback information of the authentication code provided, if correctly, terminates, if incorrect, returns request authentication code step.
Further, described judge that client web site includes with the process whether Transaction Information of advertiser matches judging the scope that client web site is the most identical at the submission price of advertiser in, and whether the expectation of the content and form of website and advertiser match；
When authentication code generates server at generation authentication code, according to the input form of advertisement in advertising database, ad content is embedded in authentication code；
When the network user browses the content of client web site by client computer, the list that needs are filled in by client web site is sent to client computer, and this list contains the personal information project requiring user to fill in and the script of display authentication code；
Wherein, user end computer performs the script of the display authentication code received, and asks an authentication code from authentication code Distributor；When authentication code Distributor is unavailable, user end computer can ask an authentication code to client web site authentication code stand-by program, and owing to client web site authentication code stand-by program is deployed in client web site, the business of client web site will not be interrupted；User returns the correctness of answer and is checked by client web site；
Wherein, the content of client web site can be submitted to by active or the form of crawler capturing is stored in web site content database；
It addition, authentication code Distributor selects the authentication code of coupling to provide according to the log-on message of web site contents and user, and it is authenticated the display successively of code according to log-on message and the height of the matching degree of ad content and the height of advertising rates；
Further, the record of certification and distribution is sent to daily record storage and Analysis server by authentication code certificate server and authentication code Distributor；
Certainly, described daily record storage and Analysis server need analyze daily record, and the information collected is sent to advertisement trading server, advertiser and client web site can check on advertisement trading server this information with understand advertisement input effect；
Fig. 5 show the main flow chart being registered as client web site in website, as shown in the figure, website is main proposes to become the application of the client web site of ad system of the present invention by registration, application is by rear, the system of the present embodiment returns to three necessary assemblies of client web site: public-key cryptography, private cipher key and client web site authentication code stand-by program；
Fig. 6 show advertiser's registration, submits advertisement to and carry out the flow chart of advertisement transaction, as shown in the figure, advertiser passes through internet registry, submit ad content to, select oneself advertisement applicable represents form (authentication code form), and advertiser can also select suitable website according to the type of advertisement and content by web site content database simultaneously；Additionally advertiser can submit a quotation, advertisement trading server judges whether the desired price of quotation and website of advertiser mates, so-called whether coupling refers to that the expected price of the quotation of advertiser and website master is whether in same Price Range, if coupling, then conclude the business successfully, showing in the authentication code that the advertisement of advertiser will be used in corresponding website, otherwise advertiser can again offer or select other website；
Fig. 7 show client web site main separation advertisement and carries out the flow chart of advertisement transaction, obtain as in Fig. 7, client web site master selects to be suitable for authentication code form and the adline of oneself website by the Internet, and submits a quotation, and described quotation is submitted to advertisement trading server；Advertisement trading server judges whether the quotation of the desired price of website master and advertiser mates, if coupling, then concluding the business successfully, qualified advertisement will be embedded in the authentication code that client web site uses and be shown, website chief commander obtains income according to the effect shown；If it does not match, Fail Transaction, website master can again offer or select other advertisement；
Fig. 8 show the flow chart that the network user fills in and submits the list containing authentication code to, as shown in FIG., user end computer receives the list needing to fill in from client web site, list comprises the display script of authentication code and PKI that client web site obtains from system, browser software in user end computer performs the script of display authentication code, an authentication code is asked to authentication code Distributor, this authentication code includes three parts: unique mark, authentication code media and authentication code problem, the foundation of request is the PKI of client web site.If authentication code Distributor the most temporarily cannot provide authentication code, the script of display authentication code that client web site authentication code stand-by program can be turned to ask authentication code.After user end computer access authentication code, display to the user that authentication code media and corresponding authentication code problem, and point out user to input the answer of correspondence.User completes submission form after input, and the answer that the authentication code in list uniquely identifies with user's input will be submitted to client web site with list.Then, authentication code certificate server or client web site check the answer of user's submission and uniquely identify whether coupling.If user submit to answer and uniquely identify coupling, then be successfully completed the submission process of list；If the authentication code answer that user provides and unique mark are not mated, unmatched reason is probably user and inputs error, or the automatic list of malice is filled in program and filled in list.In this case, authentication code Distributor or client web site need again to provide list and new authentication code to user end computer, repeat above procedure；
As shown in Figure 9, client web site receives the list that user submits to, uniquely identifies the authentication code answer filled in user including authentication code.By unique mark, client web site judges that this authentication code is provided by authentication code Distributor or provided by the authentication code stand-by program of client web site.If authentication code is provided by authentication code Distributor, client web site is uniquely identified by the authentication code that the private key of oneself, user submit to and authentication code certificate server is submitted in authentication code answer.Authentication code certificate server judges whether answer is consistent with authentication code, the result notice client web site that will determine that.If authentication code is to be provided by the authentication code stand-by program of client web site, then judged whether the answer that user provides is consistent with authentication code by client web site.If the answer that user provides is consistent with authentication code, user has successfully passed certification, and this process terminates；If answer does not corresponds, client web site sends list to user again, waits that user fills in again and submits to.
It is known that authentication code includes two parts from Fig. 2 and Fig. 3: Part I is the content word of authentication code；Part II is the background patterns of authentication code.Word and background can become effective advertisement approach.First, multiple performance flexibly is had in authentication code: the content of authentication code can be the name of product, the name of website or telephone number etc.；The content of authentication code can be famous sayings of famous figures, ancient poetry or statement of pursuing a goal with determination etc.；The content of authentication code can also be public service ads.Secondly, the display format of authentication code also has multiple, such as can be with the pattern of product, and the LOGO of website is as background, it is possible to use Flash animation, picture, sound represent form.
Real estate developer A wants to promote the building of entitled " HongKong Washington " as shown in Figure 2, and an important attraction of this building is hanging garden villa, and realtor A wants to allow more people being likely to purchase perceive this point；
Realtor A enters the system of the present invention, by information such as the Internet registration name of building and advertising rates, the content of realtor's A given ad and authentication code represent form, have finally chosen the authentication code advertisement of Fig. 2: prospect word is " HongKong Washington ", background text is " hanging garden villa ", and these advertising messages will be stored in ad content data storehouse；
Authentication code generates server and automatically generates and meet the authentication code that realtor A requires: realtor A selects to represent the website of authentication code: the potential buyer of this building has certain feature, such as just for the Beijing area annual income crowd more than 200,000.Ad trafficking system searches out the booming income crowd forum being suitable for throwing in the B-Beijing area, website of this advertisement in web site content database.Realtor A have selected website B；
Notice website B is asked in the advertisement putting of realtor A by advertisement trading server, and this input request includes the content and form of advertisement, and the quotation for advertisement that realtor A proposes.
The main B in website receives the quotation for advertisement of advertiser by advertisement trading server, concludes the business successfully；
When the network user accesses website B when, needing fill in enrollment form or publish an article list, this process relates to display and the input of authentication code；
The authentication code Distributor of native system receives the request data of the network user, and that analyzes that the personal information comprised in described data meets realtor reports to object requirement, then send an authentication code, it is desirable to user inputs " HongKong Washington ".If input is correct, user authentication success, it is possible to continuing operation, otherwise user operation is rejected；
Wherein, authentication code Distributor is likely to be due to fault cannot provide authentication code, and now website B enables client web site authentication code stand-by program and generates authentication code, it is ensured that user's normal operating.After pending fault is got rid of, website B still uses the authentication code that authentication code Distributor provides；
Daily record storage and Analysis server have recorded the information that user logs in, and as the statistics of advertising display effect, collect and are supplied to realtor A, and realtor A can check this summarized results by advertisement trading server.
The advertiser being previously mentioned in the present invention refers to throw in tissue or the individual of advertisement on platform of the present invention；The network user refers to access the network user of client web site；User end computer refers to the computer used when the network user surfs the Net；Client web site refers to the website of network user login, comprises management personnel and the server of website.
It should be noted that, in the embodiment of the authentication code display device based on content of the present invention, in order to be briefly described, therefore it is all expressed as the combination of a series of unit, but those skilled in the art should know, the present invention is not limited by described cell position, according to the present invention, some unit is the combination of some hardware or software, the embodiment of this device is substantially similar with aforesaid embodiment of the method, certain embodiment does not has the part described in detail, may refer to the associated description of other embodiments, do not detail at this.It addition, those skilled in the art also should know, embodiment described in this description belongs to preferred embodiment, necessary to involved action and the unit not necessarily present invention.
Embodiment of above is merely to illustrate the present invention; and not limitation of the present invention; those of ordinary skill about technical field; without departing from the spirit and scope of the present invention; can also make a variety of changes and modification; the technical scheme of the most all equivalents falls within scope of the invention, and the scope of patent protection of the present invention should be defined by the claims.
Claims (10)
1. an authentication code display packing based on ad content, it is characterised in that including:
Obtaining the advertizing information resource of certain content, this advertizing information resource includes that at least one can be made
Advertising message for authentication code；
Described advertising message is shown according to presetting rule.
2. the method for claim 1, it is characterised in that described presetting rule is:
Obtain the characteristic of authentication code user, analyze the symbol of this feature data and described advertising message
Right, it is that this authentication code user shows successively according to this goodness of fit.
3. the method for claim 1, it is characterised in that described certain content is tool
There is the specific advertising message informing object.
4. the method for claim 1, it is characterised in that described certain content is nothing
Specific any significant or regular, the advertising message of mnemonic informing object, including
Commonweal information, poem, proverb, Chinese idiom, word.
5. the multimedia authentication codes based on content using method as claimed in claim 1
The web advertisement transaction and jettison system, it is characterised in that including:
Advertisement information DB, for storing the advertising message that advertiser submits to, including desired
Advertisement form, ad content and advertising rates；
Web site content database, for storing the information of client web site；
Authentication code generates server, for automatically giving birth to according to the content of described advertisement information DB
Become and be embedded with the authentication code of given advertising message, including uniquely identifying, authentication code media, authentication code
Problem and authentication code answer；
Authentication code Distributor, for the request of response to network user end computer, Xiang Qifen
Send out and be chosen for being embedded with the authentication code not comprising authentication code answer of the advertising message of coupling, simultaneously
Generate distribution information；
Authentication code certificate server, for receiving network user end computer for described granting
Answer that the authentication code problem comprised in authentication code is submitted to and judge its whether with unique mark
Described authentication code answer be consistent, generate authentication information simultaneously；
Daily record storage and Analysis server, be used for reception analysis authentication code Distributor and recognize
The distribution information of card server and authentication information, generate advertisement putting information and be sent to advertisement friendship
Easily server；
Advertisement trading server, for receiving from advertiser and the transaction of the difference of client web site
Information, identifies the Transaction Information matched, it is judged that both sides' transaction is the most successful, simultaneously for advertisement
Main offer advertisement putting information.
6. system as claimed in claim 5, it is characterised in that described system also includes setting
It is placed in the authentication code back-up device of client web site end, for sending out at described authentication code Distributor
Its function is performed during raw fault, and according to uniquely identifying of comprising in authentication code
Perform device.
7. system as claimed in claim 5, it is characterised in that described authentication code media are
Word, picture, animation, video, sound and above two or the combination of various ways.
8. system as claimed in claim 5, it is characterised in that described authentication code distribution letter
Breath includes the Time Of Release of authentication code, corresponding client web site, the corresponding network user.
9. system as claimed in claim 5, it is characterised in that described advertisement putting information
Including: authentication code provides number of times, authentication code certification success and the frequency of failure, the number of the network user
Showing of amount, region composition and corresponding client web site, the flow of client web site and advertising message
Show number of times, frequency.
10. system as claimed in claim 5, it is characterised in that the transaction of described advertiser
Information includes advertisement expected price, the website selecting input and advertisement form；Described client web site
Transaction Information include the authentication code form that quotation for advertisement, website are feasible.
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| CN201610237852.1A CN105956870A (en) | 2009-04-10 | 2009-04-10 | Content-based multimedia authentication code advertisement inputting and trading system |
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| CN201610237852.1A CN105956870A (en) | 2009-04-10 | 2009-04-10 | Content-based multimedia authentication code advertisement inputting and trading system |
| CN200910081532.1A CN101859420B (en) | 2009-04-10 | 2009-04-10 | The advertisement putting of content-based multimedia authentication codes, transaction system |
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| US9509803B2 (en) * | 2012-10-08 | 2016-11-29 | Patrick Soon-Shiong | Distributed storage systems and methods |
| CN103971254A (en) * | 2013-01-25 | 2014-08-06 | 苏州精易会信息技术有限公司 | Method for implementing image verification code advertisement |
| CN105894317A (en) * | 2015-12-14 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Third-party advertisement request and issuing methods, client, advertisement server and system |
| CN111784549B (en) * | 2020-07-23 | 2024-02-02 | 嘉兴长润线业有限公司 | Real estate information interaction system and method thereof |
| US11720921B2 (en) | 2020-08-13 | 2023-08-08 | Kochava Inc. | Visual indication presentation and interaction processing systems and methods |
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| CN101146260A (en) * | 2007-10-19 | 2008-03-19 | 吕利勇 | Mobile phone advertisement distribution system and method |
| CN101251918A (en) * | 2007-12-20 | 2008-08-27 | 北京爱笛星科技有限公司 | Advertisement content creating verification information system and method |
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| CN101022353A (en) * | 2006-10-10 | 2007-08-22 | 鲍东山 | Directional stream media advertisement insert-cut system |
| CN101141484A (en) * | 2007-10-09 | 2008-03-12 | 华为技术有限公司 | Method, device and system of processing network directional data |
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| CN101146260A (en) * | 2007-10-19 | 2008-03-19 | 吕利勇 | Mobile phone advertisement distribution system and method |
| CN101251918A (en) * | 2007-12-20 | 2008-08-27 | 北京爱笛星科技有限公司 | Advertisement content creating verification information system and method |
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