CN105931077A - Method, device and terminal for displaying advertisement in browser - Google Patents

Method, device and terminal for displaying advertisement in browser Download PDF

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Publication number
CN105931077A
CN105931077A CN201610248946.9A CN201610248946A CN105931077A CN 105931077 A CN105931077 A CN 105931077A CN 201610248946 A CN201610248946 A CN 201610248946A CN 105931077 A CN105931077 A CN 105931077A
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data
view area
browser
content
code
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孙伟力
杨超
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BEIJING SHENGSHI GUANGMING SOFTWARE Co Ltd
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BEIJING SHENGSHI GUANGMING SOFTWARE Co Ltd
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Priority to CN201610248946.9A priority Critical patent/CN105931077A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00Energy efficient computing, e.g. low power processors, power management or thermal management

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  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides a method, a device and a terminal for displaying an advertisement in a browser. The method comprises: when the browser is in an opened state, the browser detects whether advertisement data is received, wherein a current view page of the browser comprises a first view zone and a second view zone, the first view zone is used to display advertisement content, and the second view zone is used to display target webpage content; when the advertisement data is detected, the advertisement content corresponding to the advertisement data is displayed in the first view zone according to the advertisement data. According to the technical scheme, the advertisement content of the browser is displayed independently from the target webpage content. Compared with the prior art, delivery of browser advertisement independent from a target webpage manager can be achieved without installing any third party software, thereby enlarging the application range of browser advertisement delivery and reducing the terminal power consumption.

Description

Method, device and the terminal of a kind of browser advertising display
Technical field
The present invention relates to the technical field of display advertisement in terminal, be specifically related to a kind of browser advertisement Method, device and the terminal shown.
Background technology
Along with Internet era development, the web advertisement has shown the form of expression become increasingly abundant, Throw in advertisement in browser and have become as the way extensively welcome by advertisement operators, at present, at browser Middle input advertisement typically has a following manner:
Mode one: by webmaster's releasing advertisements in web site contents, the fixed position in webpage Presenting advertising content.
Mode two: monitor the data communication of network interface card, by Internet data bag being monitored, capturing, Analyze the implantation realized ad code.
But the defect that above two mode exists jointly is the target web being required for accessing user Add the specific code showing advertisement in code, i.e. ad content must follow targeted web content one Play display;And, mode one is suitable only for portal management side and realizes browser advertisement putting function, i.e. Advertiser relies only on portal management side and throws in browser advertisement, seriously limits browser advertisement Throw in the scope of application, although and mode two can throw in advertisement without portal management side, but Need installation data packet capturing software in terminal, owing to packet capturing software is in real time at running background, take end The end cpu substantial amounts of process time, causing slowing of terminal, power consumption increases;And some are eventually When end (such as i Phone etc. use the terminal of ios system) uses this packet capturing mode, owing to it is Employ sandbox mechanism in system, packet capturing software will be caused to use, and then cause advertisement putting failure, These situations all limit the input of browser advertisement.
Therefore, the scope of application how expanding browser advertisement putting becomes assistant officer's technology to be solved Problem.
Summary of the invention
Therefore, the technical problem to be solved in the present invention is how to expand the scope of application of browser advertisement, Thus method, device and the terminal of a kind of browser advertising display are provided.
In view of this, an aspect of of the present present invention provides a kind of method of browser advertising display, including: When browser is in opening, detect whether to receive ad data, wherein, described browser The active view page include that the first view area and the second view area, described first view area are used for showing Ad content, described second view area is used for showing targeted web content;Described advertisement number detected According to time, show corresponding with described ad data in described first view area according to described ad data Ad content.
In technique scheme, it may be preferable that described when described ad data being detected, according to institute State ad data in described first view area, show the ad content bag corresponding with described ad data Include: resolve described ad data, it is thus achieved that ad code;Described ad code loading described first is regarded In the code information in figure district;According to described ad code show in described first view area with described extensively Accuse the ad content that code is corresponding.
In technique scheme, it may be preferable that described in detect whether that receiving ad data includes: to Server sends Advertising Request Information;Receive the return data from described server;Return described in judgement Return in data and whether there is described ad data.
In technique scheme, it may be preferable that also include: when being not detected by described ad data, control Make described second view area and cover described first view area.
In technique scheme, it may be preferable that according to the move of user, described first view area Synchronize orthokinetic with described second view area.
Provide the device of a kind of browser advertising display according to a further aspect in the invention, including: inspection Survey unit, for when browser is in opening, detect whether to receive ad data, wherein, The active view page of described browser includes the first view area and the second view area, described first view District is used for presenting advertising content, and described second view area is used for showing targeted web content;Display unit, For when described ad data being detected, show in described first view area according to described ad data Show the ad content corresponding with described ad data.
In technique scheme, it may be preferable that described display unit includes: resolve subelement, be used for Resolve described ad data, it is thus achieved that ad code;It is loaded into subelement, for described ad code being carried Enter in the code information of described first view area;Display subelement, for existing according to described ad code The ad content that in described first view area, display is corresponding with described ad code.
In technique scheme, it may be preferable that described detector unit includes: send subelement, be used for Advertising Request Information is sent to server;Receive subelement, for receiving returning from described server Return data;Judgment sub-unit, is used for judging whether there is described ad data in described return data.
In technique scheme, it may be preferable that also include: capping unit, for being not detected by When stating ad data, control described second view area and cover described first view area.
In technique scheme, it may be preferable that also include;Control unit, for the shifting according to user Dynamic instruction, controls described first view area and described second view area synchronizes orthokinetic.
Provide a kind of terminal in accordance with a further aspect of the present invention, including as arbitrary in technique scheme The device of the browser advertising display described in Xiang.
The method of browser advertising display that the present invention provides, by by terminal browser work as forward sight Diagram page is divided into the first view area and the second view area, when browser function is opened, if be detected that Ad data, then show the ad content corresponding with this ad data in the first view area, and use The targeted web content that family accesses shows, so in the second view area, it is achieved that the advertisement of browser Content shows independent of targeted web content, compared with prior art, it is not necessary to install any third party Software can realize browser advertisement and throw in independent of target web manager, expands browser The scope of application of advertisement putting, reduces power consumption of terminal.
Accompanying drawing explanation
In order to be illustrated more clearly that the specific embodiment of the invention or technical scheme of the prior art, under The accompanying drawing used required in detailed description of the invention or description of the prior art will be briefly described by face, It should be evident that the accompanying drawing in describing below is some embodiments of the present invention, general for this area From the point of view of logical technical staff, on the premise of not paying creative work, it is also possible to obtain according to these accompanying drawings Obtain other accompanying drawing.
Fig. 1 is a flow chart of the method for the browser advertising display of the embodiment of the present invention;
Fig. 2 is a block diagram of the device of the browser advertising display of the embodiment of the present invention;
Fig. 3 is a block diagram of the terminal of the embodiment of the present invention;
Fig. 4 is a theory diagram of the method for the browser advertising display of the embodiment of the present invention;
Fig. 5 is a code information schematic diagram of the method for the browser advertising display of the embodiment of the present invention;
Fig. 6 is a schematic diagram of the active view page of the terminal browser of the embodiment of the present invention.
Detailed description of the invention
Below in conjunction with accompanying drawing, technical scheme is clearly and completely described, it is clear that Described embodiment is a part of embodiment of the present invention rather than whole embodiments.Based on this Embodiment in bright, those of ordinary skill in the art are obtained under not making creative work premise Every other embodiment, broadly fall into the scope of protection of the invention.
In describing the invention, it should be noted that term " on ", D score, " interior ", " outward " etc. refer to The orientation shown or position relationship, for based on orientation shown in the drawings or position relationship, are for only for ease of and retouch State the present invention and simplify description rather than instruction or imply that the device of indication or element must have specific Orientation, with specific azimuth configuration and operation, be therefore not considered as limiting the invention.This Outward, term " first ", " second ", be only used for describing purpose, and it is not intended that instruction or hint relatively Importance.
In describing the invention, it should be noted that unless otherwise clearly defined and limited, art Language " is installed " and should be interpreted broadly, and for the ordinary skill in the art, can manage with concrete condition Solve above-mentioned term concrete meaning in the present invention.
As long as additionally, technical characteristic involved in invention described below difference embodiment that The conflict of not constituting between this just can be combined with each other.
Embodiment 1
The present embodiment provides a kind of method of browser advertising display, can be applicable to the movement that user is held In terminal (such as mobile phone, panel computer etc.), as it is shown in figure 1, comprise the steps:
S1: when browser is in opening, detects whether to receive ad data, wherein, and institute The active view page stating browser includes the first view area and the second view area, described first view area For presenting advertising content, described second view area is used for showing targeted web content.Will be in terminal The active view page of browser is divided into the first view area and the second view area, and the first view area is used for showing Showing ad content, its particular number can preset according to actual needs, and the second view area is used for showing Show that user needs the targeted web content accessed, when browser function is opened, detect whether in real time to connect Have received ad data, if be detected that ad data then enters step S2, otherwise enter step S3.
S2: show corresponding with described ad data in described first view area according to described ad data Ad content.I.e. if be detected that ad data, then by the ad content corresponding with this ad data Show in the first view area, and targeted web content shows in the second view area.
The method of above-mentioned browser advertising display, it is achieved that the ad content of browser is independent of target network Page content and show, compared with prior art, it is not necessary to any third party software is installed and can realize browsing Device advertisement is thrown in independent of target web manager, expands the applicable model of browser advertisement putting Enclose, reduce power consumption of terminal.
In technique scheme, it may be preferable that in step S2 particularly as follows:
S21: resolve described ad data, it is thus achieved that ad code.The ad data that will detect is carried out Resolve and obtain the ad code corresponding with this ad data.
S22: described ad code is loaded in the code information of described first view area.Will step S21 The ad code of middle acquisition is loaded in the code information of the first view area.
S23: show corresponding with described ad code in described first view area according to described ad code Ad content.Containing all information of ad content to be shown in ad code herein, this is wide After accusing the code information that code is written into the first view area, can show wide with this in the first view area Accuse the ad content that code is corresponding.
In technique scheme, it may be preferable that in step S1 particularly as follows:
S11: send Advertising Request Information to server.In this technical scheme, ad data is stored in For throwing in the server of advertisement, terminal, when opening browser function, sends wide to this server Accuse solicited message.
S12: receive the return data from described server.Server is receiving terminal transmission herein Ad-request time, i.e. can to terminal return data.S13: judge whether exist in described return data Described ad data.Whether the return data that terminal is received by judgement exist ad data, comes Complete the detection to ad data, in the case of server normally works, these return data comprise Ad data, if running into this server fail or its situation about normally working of other influences, The most there is not ad data in then received return data, wherein, excellent between terminal and server First carry out information by http protocol mutual
In technique scheme, it may be preferable that also include:
Step S3: when being not detected by described ad data, controls described second view area and covers described First view area.If i.e. being judged by detection the return data received do not exist for display Ad data, then hide the first view area being used for presenting advertising content, control the second view simultaneously The position of the first view area is covered by district, so, even if not having ad content at the first view area Display, does not haves screen yet and is left white and the situation of wasting browser active view area resource.
In technique scheme, it may be preferable that according to the move of user, described first view area Synchronize orthokinetic with described second view area.Although the i.e. first view area and the second view area subregion show Show, do not interfere with each other display content, but when view moves, both are an entirety, if i.e. used Family sends the instruction of roll screen, such as user and moves the second view area, then the first view area also can Synchronize orthokinetic therewith, it is to avoid ad content rests on the fixed position of screen always.Wherein, The particular location relation of one view area and the second view area can pre-set according to actual needs.
Embodiment 2
The present embodiment has supplied the device 2 of a kind of browser advertising display, including: detector unit 21, use In time being in opening at browser, detect whether to receive ad data, wherein, described in browse The active view page of device includes that the first view area and the second view area, described first view area are used for showing Show that ad content, described second view area are used for showing targeted web content;Display unit 22, is used for When described ad data being detected, according to described ad data show in described first view area with The ad content that described ad data is corresponding.
In technique scheme, it may be preferable that described display unit 22 includes: resolve subelement 221, For resolving described ad data, it is thus achieved that ad code;It is loaded into subelement 222, for by described advertisement Code is loaded in the code information of described first view area;Display subelement 223, for according to described extensively Accuse code in described first view area, show the ad content corresponding with described ad code.
In technique scheme, it may be preferable that described detector unit 21 includes: send subelement 211, For sending Advertising Request Information to server;Receive subelement 212, for receiving from described service The return data of device;Judgment sub-unit 213, be used for judging whether described return data exist described extensively Accuse data.
In technique scheme, it may be preferable that also include: capping unit 23, for being not detected by During described ad data, control described second view area and cover described first view area.
In technique scheme, it may be preferable that also include: control unit 24, for according to user's Move, controls described first view area and described second view area synchronizes orthokinetic.
Said apparatus, by being divided into the first view area and by the active view page of browser in terminal Two view areas, when browser function is opened, if be detected that ad data, then will be with this advertisement number Show in the first view area according to corresponding ad content, and the targeted web content of user's access is the Display in two view areas, so, it is achieved that the ad content of browser is independent of targeted web content Display, compared with prior art, it is not necessary to installing any third party software, can to realize browser advertisement only Stand on target web manager to throw in, expand the scope of application of browser advertisement putting, reduce Power consumption of terminal.
Embodiment 3
The present embodiment provides a kind of terminal, as it is shown on figure 3, include browser advertisement as shown in Figure 2 The device 2 shown, the further specific descriptions of described terminal are identical with previous embodiment, by inciting somebody to action In terminal, the active view page of browser is divided into the first view area and the second view area, in browser merit When can open, if be detected that ad data, then by the ad content corresponding with this ad data Display in one view area, and the targeted web content that user accesses shows in the second view area, so, The ad content achieving browser shows independent of targeted web content, compared with prior art, Browser advertisement can be realized carry out independent of target web manager without installing any third party software Throw in, expand the scope of application of browser advertisement putting, reduce power consumption of terminal.
Embodiment 4
The present embodiment provides a kind of method of browser advertising display implementation method in actual scene, The technical scheme of the present embodiment is described in detail below in conjunction with Fig. 4 to Fig. 6.
In the present embodiment, by the side of code superposition in the browser of access terminals (i.e. terminal) Formula, it is achieved the issuing function of advertisement, specific implementation is as follows:
The first step: the active view page of browser is divided into the first view area and the second view area, its In, the active view page of described browser includes the first view area and the second view area, described first View area is used for presenting advertising content, and described second view area is used for showing targeted web content.Specifically Ground, the present embodiment is at the browser page (i.e. the active view page of terminal browser) researched and developed at least It is divided into three regions, as shown in Figure 4:
Top: advertising area (the i.e. first view area);
Middle: display browses web page area (the i.e. second view area), in showing normal webpage normally Hold (i.e. targeted web content);
Bottom: advertising area (the i.e. first view area);The present embodiment is i.e. provided with two the first views District is used for presenting advertising content.
Preferential, the present embodiment use ScrollView control is used as form control and works as browser The front view page divides, and marks off the first view area and the second view area, and concrete operations are as follows:
ScrollView control is a kind of hierarchical structure layout container being available for and rolling, and utilizes ScrollView Control marks off advertisement controls region (code information of the i.e. first view area) and object content page controls region (code information of the second view area), as it is shown in figure 5, when browser is particularly shown, by by wide Accuse code and be loaded into advertisement controls region, i.e. may be implemented in the first view area and show corresponding with this ad code Ad content, and the code of target web is loaded into object content page controls region, can be second View area display targeted web content, ad content and targeted web content are at the same view of browser The page is shown, and is combined into an entirety, then ScrollView is arranged to vertical (vertically), The code sliding up and down attribute as shown in Figure 5, can realize ad content and targeted web content is same Step moves up and down.
Second step: the acquisition of ad data, specifically includes following steps:
Step 1: first user sends acquisition extensively by cell-phone customer terminal (terminal) interface (UI.XML) Accusing the request (i.e. Advertising Request Information) of data, i.e. when browser is in opening, terminal is to clothes Business device sends Advertising Request Information.In the present embodiment, ad data is stored in for throwing in advertisement On server (preferential, the present embodiment uses webservice server disposition).Specifically, logical Cross expression layer (UI.JAVA) and process forms, the required parameter of ad data is delivered to Business Logic (BLL.JAVA), then by Business Logic the request of this ad data is delivered to data access layer (DAL.JAVA), data access layer calls storing process, and the request of this ad data is changed into XML soap message form, then, data access layer passes through http protocol by this ad data The XMLSOAP message of request is sent to ad distribution server (i.e. server).
Step 2: after ad distribution server receives soap message, by its dissection process, then place Reason result data (i.e. returning data) instead to client, i.e. terminal to receive with soap message form From the return data of server, in the case of server normally works, these return data comprise wide Accuse data.
Whether step 3: then, exist ad data in the return data that terminal is received by judgement, Completing the detection to ad data, specifically, data access layer is the soap message lattice got The return data parsing of formula processes, and builds entity object or set, and is returned to Business Logic; Business Logic carries out to these return data the most whether analysis judgment exists ad data, and will resolve Result is back to represent layer, if it is decided that there is ad data in these return data and then enters step 4, no Then enter step 5.
3rd step: the display of ad content.
Step 4: if there is ad data in these return data, represents that layer resolves Business Logic transmission The entity object of analysis result, this ad data is processed into the data shape that form control can use Formula, form control receives ad data, and resolves ad data, and the ad data that will detect enters Row resolves and obtains the ad code corresponding with this ad data, then this ad code is loaded into first In the code information of view area, after this ad code is written into the code information of the first view area, The ad content corresponding with this ad code is shown in the first view area.
Step 5: if running into the calling of failure situations such as (i.e.) server failures, if i.e. returning number Ad data is there is not, then it represents that layer hides advertisement position (the first view area), controls simultaneously according to The position of the first view area is covered by the second view area, in order to client browser shows in time, so, Even if there is no ad content for showing at the first view area, not havinging screen yet and being left white and waste clear Look at the situation of device active view area resource.
By technique scheme, the concrete pattern of the final browser advertising display of the present embodiment (as Shown in Fig. 6) be:
Page presentation=advertisement+target network (as a example by Baidu's homepage)+advertisement, it is achieved that browse The ad content of device shows independent of targeted web content, compared with prior art, it is not necessary to installs and appoints What third party software can realize browser advertisement and throw in independent of target web manager, reduces Power consumption of terminal, and be not limited in Intranet (such as LAN) to carry out advertising display, thus expand The big scope of application of browser advertisement.
Obviously, above-described embodiment is only for clearly demonstrating example, and not to embodiment party The restriction of formula.For those of ordinary skill in the field, the most also may be used To make other changes in different forms.Here without also all of embodiment being given With exhaustive.And the obvious change thus extended out or variation are still in the guarantor of the invention Protect among scope.

Claims (11)

1. the method for a browser advertising display, it is characterised in that including:
When browser is in opening, detect whether to receive ad data, wherein, described clear The active view page of device look at includes that the first view area and the second view area, described first view area are used for Presenting advertising content, described second view area is used for showing targeted web content;
When described ad data being detected, show in described first view area according to described ad data Show the ad content corresponding with described ad data.
The method of browser advertising display the most according to claim 1, it is characterised in that described When described ad data being detected, show and institute in described first view area according to described ad data The ad content stating ad data corresponding includes:
Resolve described ad data, it is thus achieved that ad code;
Described ad code is loaded in the code information of described first view area;
Show corresponding with described ad code wide in described first view area according to described ad code Accuse content.
The method of browser advertising display the most according to claim 2, it is characterised in that described inspection Whether survey receives ad data includes:
Advertising Request Information is sent to server;
Receive the return data from described server;
Judge whether described return data exist described ad data.
The method of browser advertising display the most according to claim 3, it is characterised in that also include:
When being not detected by described ad data, control described second view area and cover described first view District.
The method of browser advertising display the most according to any one of claim 1 to 4, its feature It is,
Synchronize to move in the same direction according to the move of user, described first view area and described second view area Dynamic.
6. the device of a browser advertising display, it is characterised in that including:
Detector unit, for when browser is in opening, detects whether to receive ad data, Wherein, the active view page of described browser includes the first view area and the second view area, described One view area is used for presenting advertising content, and described second view area is used for showing targeted web content;
Display unit, for when detecting described ad data, according to described ad data described The ad content that in first view area, display is corresponding with described ad data.
The device of browser advertising display the most according to claim 6, it is characterised in that described aobvious Show that unit includes:
Resolve subelement, be used for resolving described ad data, it is thus achieved that ad code;
It is loaded into subelement, for described ad code being loaded in the code information of described first view area;
Display subelement, for showing with described in described first view area according to described ad code The ad content that ad code is corresponding.
The device of browser advertising display the most according to claim 7, it is characterised in that described inspection Survey unit includes:
Send subelement, for sending Advertising Request Information to server;
Receive subelement, for receiving the return data from described server;
Judgment sub-unit, is used for judging whether there is described ad data in described return data.
The device of the browser advertising display according to any one of the most according to Claim 8, its feature exists In, also include:
Capping unit, for when being not detected by described ad data, controls described second view area and covers Cover described first view area.
10., according to the device of the browser advertising display according to any one of claim 6 to 9, it is special Levy and be, also include:
Control unit, for according to the move of user, controls described first view area and described the Two view areas synchronize orthokinetic.
11. 1 kinds of terminals, it is characterised in that include as according to any one of claim 6 to 10 is clear Look at the device of device advertising display.
CN201610248946.9A 2016-04-20 2016-04-20 Method, device and terminal for displaying advertisement in browser Pending CN105931077A (en)

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Application publication date: 20160907