CN105916050A - TV shopping information processing method and device - Google Patents
TV shopping information processing method and device Download PDFInfo
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- CN105916050A CN105916050A CN201610286454.9A CN201610286454A CN105916050A CN 105916050 A CN105916050 A CN 105916050A CN 201610286454 A CN201610286454 A CN 201610286454A CN 105916050 A CN105916050 A CN 105916050A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The embodiment of the invention discloses a TV shopping method and device, belonging to the field of the intelligent TV technology. The method comprises: receiving a user's shopping triggering instruction; identifying at least one candidate purchasing article from a current video play frame; displaying the candidate purchasing article to the user; receiving a selection instruction of purchasing the article sent by the user; and displaying the purchasing detail page of purchasing the article for the user. The TV shopping information processing method and device provided by the embodiment of the invention are able to allow a user to conveniently purchase favorite goods while watching video programs.
Description
Technical field
The embodiment of the present invention belongs to intelligent television technical field, particularly relates to a kind of TV shopping information processing side
Method and device.
Background technology
Along with the arrival of information age, intelligent television and Set Top Box become the important of flat panel TV market already
Member.Predictably, in a period of time from now on, intelligent television and Set Top Box will become flat board electricity
Leading role depending on market.
In realizing process of the present invention, inventor finds that in prior art, at least there are the following problems: for existing
From the point of view of some intelligent televisions and Set Top Box, in the playing process of video frequency program, if user is to video frequency program
Certain product of middle appearance or commodity are interested, have a mind to the detailed information buying or further appreciating that commodity time,
Intelligent television or Set Top Box can not provide effective link so that user needs manually to carry out next step behaviour
Make.It is to say, existing intelligent television and Set Top Box are not provided that the effective support to user's shopping need.
Summary of the invention
For above-mentioned technical problem, embodiments provide a kind of TV shopping information processing method and dress
Put, so that user buys, when watching video frequency program, the commodity oneself liked easily.
On the one hand, embodiments providing a kind of TV shopping information processing method, described method includes:
Receive the shopping triggering command of user；
From current video playback picture, identify at least one candidate buy article；
Display to the user that described candidate buys article；
Receive the selection instruction buying article that user sends；
Display to the user that the purchase details page of described purchase article.
Further, described shopping triggering command for playing pause instruction, is then suspended from current video playback
Picture identifies at least one candidate and buys article.
Further, from current video playback picture, identify at least one candidate buy article and include:
According to the real time imaging identification to current video playback picture, know from current video playback picture
Do not go out at least one candidate and buy article；Or
According to the recognition result of the image recognition that video frequency program is first carried out in advance, obtain and current video playback
At least one candidate that picture is corresponding buys article.
Further, described TV shopping information processing method also includes:
Judge that described candidate buys the merchandise classification of article and whether belongs to the merchandise classification that user is interested, if institute
State candidate to buy the merchandise classification of article and be not belonging to the merchandise classification that user is interested, then described candidate is bought
Article are deleted.
Further, display to the user that described candidate buys article and includes:
On described current video playback picture, display is for showing that described candidate buys the list of article；
Or
On merchandise display picture, display is for showing that described candidate buys the list of article.
Further, described TV shopping information processing method also includes:
Search for described candidate and buy the purchase details page of article.
Further, described TV shopping information processing method also includes:
Receive the purchase instruction buying article for described candidate that user sends；
Instruction generation purchase order is bought according to described；
Delivery operation is completed according to described purchase order.
On the other hand, the embodiment of the present invention additionally provides a kind of TV shopping information processor, described device
Including:
Triggering command receiver module, for receiving the shopping triggering command of user；
Item identification module, buys thing for identifying at least one candidate from current video playback picture
Product；
Article display module, is used for displaying to the user that described candidate buys article；
Select command reception module, for receiving the selection instruction buying article that user sends；
Page display module, for displaying to the user that the purchase details page of described purchase article.
Further, described shopping triggering command for playing pause instruction, is then suspended from current video playback
Picture identifies at least one candidate and buys article.
Further, described item identification module includes:
First identifies submodule, for according to the real time imaging identification to current video playback picture, from working as
Front video playback picture identifies at least one candidate and buys article；Or
Second identifies submodule, for the recognition result according to the image recognition that video frequency program is first carried out in advance,
Obtain at least one candidate corresponding with current video playback picture and buy article.
Further, described TV shopping information processor also includes:
Classification confirms module, for judging that described candidate buys the merchandise classification of article and whether belongs to user and feel emerging
The merchandise classification of interest, if the merchandise classification that described candidate buys article is not belonging to the merchandise classification that user is interested,
Described candidate then buys article delete.
Further, described article display module includes:
Stacking display sub-module, at described current video playback picture, display is used for showing described
Candidate buys the list of article；Or
Independent display sub-module, is used for showing that described candidate buys article for display on merchandise display picture
List, described merchandise display picture is independent of described current video playback picture.
Further, described TV shopping information processor also includes:
Search module, buys the purchase details page of article for searching for described candidate.
Further, described TV shopping information processor also includes:
Command reception module, for receiving the purchase instruction buying article for described candidate that user sends；
Order generation module, for buying instruction generation purchase order according to described；
Payment module, for completing delivery operation according to described purchase order.
The TV shopping information processing method of embodiment of the present invention offer and device, by receiving the shopping of user
Triggering command, identifies at least one candidate from current video playback picture and buys article, shows to user
Show that described candidate buys article, receive the selection instruction buying article that user sends, and display to the user that
The purchase details page of described purchase article so that user can buy certainly easily when watching video frequency program
The commodity that oneself likes.
Accompanying drawing explanation
The detailed description that non-limiting example is made made with reference to the following drawings by reading, the present invention
Other features, objects and advantages will become more apparent upon:
Fig. 1 is the flow chart of the TV shopping information processing method that first embodiment of the invention provides；
Fig. 2 is the flow chart of the TV shopping information processing method that second embodiment of the invention provides；
Fig. 3 is the flow chart of the TV shopping information processing method that third embodiment of the invention provides；
Fig. 4 is the flow chart of the TV shopping information processing method that fourth embodiment of the invention provides；
Fig. 5 is the schematic diagram of the article display interface that fourth embodiment of the invention provides；
Fig. 6 is the flow chart of the TV shopping information processing method that fifth embodiment of the invention provides；
Fig. 7 is the schematic diagram of the article display interface that fifth embodiment of the invention provides；
Fig. 8 is the flow chart of the TV shopping information processing method that sixth embodiment of the invention provides；
Fig. 9 is the flow chart of the TV shopping information processing method that seventh embodiment of the invention provides；
Figure 10 is the structure chart of the TV shopping information processor that eighth embodiment of the invention provides.
Detailed description of the invention
The present invention is described in further detail with embodiment below in conjunction with the accompanying drawings.It is understood that this
Specific embodiment described by place is used only for explaining the present invention, rather than limitation of the invention.The most also need
It is noted that for the ease of describing, accompanying drawing illustrate only part related to the present invention and not all knot
Structure.
First embodiment
Present embodiments provide a kind of technical scheme of TV shopping information processing method.In this technical scheme,
Described TV shopping information processing method is performed by TV shopping information processor.Further, described TV is purchased
Thing information processor is typically integrated in intelligent television or Set Top Box.
Seeing Fig. 1, described TV shopping information processing method includes:
S11, receives the shopping triggering command of user.
Described shopping triggering command can be the broadcasting pause instruction that user sends.More specifically, broadcast described in
Put pause instruction to be triggered by the remote controller of intelligent television or Set Top Box.It addition, described broadcasting pause instruction
Can also be triggered by the button arranged on described intelligent television or Set Top Box.
It addition, described shopping triggering command is in addition to can be by above-mentioned button, it is also possible to by touch, gesture
Or voices etc. trigger.
S12, identifies at least one candidate from current video playback picture and buys article.
One preferred embodiment under, after getting described shopping triggering command, intelligent television or
Current video playback picture is run Object identifying by person's Set Top Box.By the knowledge to described video playback picture
Not, it is thus achieved that user may be interested, can carry out the article bought further.These article are referred to as candidate and purchase
Buy article.
Under another preferred embodiment, video image to be played have passed through Object identifying the most in advance
Process, and on video file, recognition result is marked.When playing identification file, pass through
The information of video file itself reads, it is possible to obtain in the predetermined broadcasting period it would appear which user may
The information of article interested.It is to say, by reading video file itself, candidate can be got and purchases
Buy the information of article.
In general, described candidate buys the sales page that article need to be can find correspondence on the internet
Commodity.For can not find the commodity of the sales page of its correspondence on the internet, and it not commodity
Article, do not buy the row of article described candidate.
S13, displays to the user that described candidate buys article.
It is understood that the identification carrying out same video playback picture may produce one or more
The candidate identified buys article.Identify from described video playback picture above-mentioned candidate buy article it
After, the display interface of described intelligent television or Set Top Box displays to the user that described candidate buys article.
Concrete, described intelligent television or Set Top Box can directly display on current video playback interface
Described candidate buys article.Or, described intelligent television or Set Top Box can be done independently from current regarding
Frequently broadcasting pictures, sets up a merchandise display picture.After setting up described merchandise display picture, described intelligence
TV or Set Top Box can buy the exhibition of article by the described candidate that carries out of described merchandise display picture independence
Show.
S14, receives the selection instruction buying article that user sends.
User is after described intelligent television or Set Top Box show that candidate buys article, to select the shape of instruction
Formula is bought from described candidate and is selected article to buy article.Equally, described selection instructs by described Intelligent electric
Depending on or the remote controller of Set Top Box, or intelligent television or Set Top Box on the button that arranges trigger.
More specifically, described selection instruction is in addition to can triggering by above-mentioned button, it is also possible to by touching,
The mode such as gesture or voice triggers.
S15, displays to the user that the purchase details page of described purchase article.
Described purchase details page is used to show the page of the details buying article of user's selection.Institute
State and buy in details page the information comprised and can have: buy the title of article, specification, model, price,
In evaluation information one or multinomial.User is by browsing described purchase details page, it will be appreciated that
The details of commodity, facilitates user to determine whether described purchase article and performs to buy operation, and buy
Quantity, buying pattern etc..
In the present embodiment, identical purchase article have well-determined purchase details page.And, institute
State the corresponding relation bought between article and described purchase details page by data structures such as the corresponding tables that prestores
Uniquely bind.
The present embodiment, by receiving the shopping triggering command of user, identifies from current video playback picture
At least one candidate buys article, displays to the user that described candidate buys article, receives the purchase that user sends
The selection instruction of article, and display to the user that the purchase details page of described purchase article so that Yong Hu
Can buy, during viewing video frequency program, the commodity oneself liked easily.
Second embodiment
The present embodiment, based on the above embodiment of the present invention, further provides TV shopping information processing
A kind of technical scheme of method.In this technical scheme, identify at least from current video playback picture
One candidate buys article and includes: according to the recognition result of the image recognition first carried out video frequency program in advance, obtain
Take at least one candidate corresponding with current video playback picture and buy article.
Seeing Fig. 2, described TV shopping information processing method includes:
S21, receives the shopping triggering command of user.
S22, according to the recognition result of the image recognition first carried out video frequency program in advance, obtains and current video
At least one candidate corresponding to broadcasting pictures buys article.
In the present embodiment, the video that user is watched actually edits the commodity that will be related to the most in advance,
Or wish commodity editor that spectators buy, be input to video and suffer.User watch this video when,
These commodity will directly show according to the current play time point of video, without additionally performing knowledge
Other operation.
S23, displays to the user that described candidate buys article.
In the present embodiment, it is not required to identify owing to described candidate buys article, has been directly inputted into described
Video file, therefore in video display process, the operand that total calculating processes is little.
Preferably, during video playback, can be currently displayed in the upper right corner of video playback picture
On time point, buy thing according to the candidate that the content of video file record occurs in described video playback picture
Product.Showing that described candidate buys the mode of article can be item lists.If above-mentioned candidate is bought by user
Article are interested, can click on a list items in described item lists, and then carry out further article
Buy operation.Lose interest in if above-mentioned candidate is bought article by user, then to the article shown in the upper right corner
List is ignored.Described item lists is in display a period of time, such as, after 30 seconds, the most aobvious
Show.
S24, receives the selection instruction buying article that user sends.
S25, displays to the user that the purchase details page of described purchase article.
The present embodiment, by the recognition result according to the image recognition first carried out video frequency program in advance, obtains and works as
At least one candidate that front video playback picture is corresponding buys article, by being labeled with candidate's purchase
The broadcasting of the video file of article so that user can buy oneself easily when watching video frequency program and like
Commodity.
3rd embodiment
The present embodiment, based on the above embodiment of the present invention, further provides described TV shopping information
A kind of technical scheme of processing method.In this technical scheme, described TV shopping information processing method also wraps
Include: judge that described candidate buys the merchandise classification of article and whether belongs to the merchandise classification that user is interested, if institute
Stating candidate to buy the merchandise classification of article and be not belonging to the merchandise classification that user is interested, the most described candidate buys thing
Product are deleted.
Seeing Fig. 3, described TV shopping information processing method includes:
S31, receives the shopping triggering command of user.
S32, identifies at least one candidate from current video playback picture and buys article.
S33, it is judged that described candidate buys whether the merchandise classification of article belongs to the merchandise classification that user is interested,
If the merchandise classification that described candidate buys article is not belonging to the merchandise classification that user is interested, the most described candidate purchases
Buy article to delete.
In the present embodiment, the article to different identification, it is stipulated that its affiliated merchandise classification.Such as,
Skirt belongs to this merchandise classification of women's dress.
Further, each user is using intelligent television or Set Top Box to run described TV shopping information processing side
Before method, oneself merchandise classification parameter interested can be set.Knowing from current video playback picture
Do not go out after candidate buys article, obtain this candidate and buy the merchandise classification belonging to article, and with user in advance
Oneself the merchandise classification parameter interested arranged compares.
If described candidate buys the merchandise classification belonging to article belongs to the merchandise classification that user is interested, then may be used
Described candidate to be bought article reservation；If described candidate buys the merchandise classification belonging to article and is not belonging to use
The merchandise classification that family is interested, the most described candidate buys article and deletes.
S34, displays to the user that described candidate buys article.
S35, receives the selection instruction buying article that user sends.
S36, displays to the user that the purchase details page of described purchase article.
The present embodiment, by allowing user to pre-set oneself merchandise classification interested, is broadcast getting video
After putting the article in picture, merchandise classification interested with the user preset for the classification of described article is carried out
Relatively, the commodity being not belonging to user's merchandise classification interested no longer show, reduce the scope of display article,
Reduce the operand of intelligent television.
4th embodiment
The present embodiment, based on the above embodiment of the present invention, further provides TV shopping information processing
The another kind of technical scheme of method.In this technical scheme, display to the user that described candidate buys article and is:
On described current video playback picture, display is for showing that described candidate buys the list of article.
Seeing Fig. 4, described TV shopping information processing method includes:
S41, receives the shopping triggering command of user.
S42, identifies at least one candidate from current video playback picture and buys article.
S43, on described current video playback picture, display is for showing that described candidate buys the row of article
Table.
In the present embodiment, directly on current video playback picture, show in the way of stacking for opening up
Show that described candidate buys the list of article.
Fig. 5 shows the example of the article display list of overlapped way.See Fig. 5, in described current regarding
Frequently, in broadcasting pictures 51, in the way of stacking, show that described candidate buys the list 52 of article.Use layer
Folded mode carries out the advantage that list shows and is, is referred to identify described article while article select
Original video broadcasting pictures.
Concrete, see Fig. 5, by the identification to current video playback picture, broadcast from current video
Put and picture have identified automobile and two article of bicycle.Then it is being layered in current video playback picture
In list, display automobile and two options for user of bicycle select.
It is further preferred that for showing that described candidate buys the list of article and shows in a transparent manner.
It is to say, through picture forefront show be used for show that described candidate buys the list of article, user
Still it is observed that the image of video playback picture behind.
S44, receives the selection instruction buying article that user sends.
S45, displays to the user that the purchase details page of described purchase article.
The present embodiment is by described current video playback picture, and display is used for showing that described candidate buys
The list of article, it is achieved that described candidate buys the display of article.
5th embodiment
The present embodiment, based on the above embodiment of the present invention, further provides TV shopping information processing
The yet another technique scheme of method.In this technical scheme, display to the user that described candidate buys article and is:
On merchandise display picture, display is for showing that described candidate buys the list of article, described merchandise display picture
Independent of described current video playback picture.
Seeing Fig. 6, described TV shopping information processing method includes:
S61, receives the shopping triggering command of user.
S62, identifies at least one candidate from current video playback picture and buys article.
S63, on merchandise display picture, display is for showing that described candidate buys the list of article.
Described merchandise display picture is another display interface being totally independent of current video playback picture.
In the present embodiment, described merchandise display picture shows for showing that described candidate buys the list of article.
Fig. 7 shows an example of described merchandise display picture.See Fig. 7, draw in described merchandise display
On face, it is shown that for showing that described candidate buys the list 71 of article.By this list, for permissible
Further carry out buying the selection of article.
S64, receives the selection instruction buying article that user sends.
S65, displays to the user that the purchase details page of described purchase article.
The present embodiment is used for showing that described candidate buys the list of article by display on merchandise display picture,
Achieve described candidate and buy the display of article.
Sixth embodiment
The present embodiment, based on the above embodiment of the present invention, further provides TV shopping information processing
A kind of technical scheme of method.In this technical scheme, described TV shopping information processing method also includes:
Search for described candidate and buy the purchase details page of article.
Seeing Fig. 8, described TV shopping information processing method includes:
S81, receives the shopping triggering command of user.
S82, identifies at least one candidate from current video playback picture and buys article.
In the present embodiment, the identification that video playback picture is carried out, not only need to identify the image of article,
Its trade name, and, further, need according to the characteristics of image of article the model of article, rule
Lattice are finely divided.
Such as, in the identification operation that a video playback picture to comprising digital camera is carried out, not only need
Identify this picture and include digital camera, in addition it is also necessary to identify the brand of this digital camera, model.
S83, displays to the user that described candidate buys article.
S84, receives the selection instruction buying article that user sends.
S85, searches for described candidate and buys the purchase details page of article.
In previously described embodiments of the present invention, article and the corresponding relation bought between details page are unique, also
That is, the most mutually bind.The present embodiment is the most entirely different, and intelligent television is obtaining, showing institute
State after candidate buys article, described candidate can not be directly obtained and buy the purchase details page that article are corresponding
Face, but need to search on the internet the purchase details page of its correspondence.
Concrete, can be according to identifying that the parameters such as the trade name obtained, brand name, specifications and models are to mutually
Networking scans for, and buys the purchase details page of article obtaining described candidate.
Further, if buying article for same candidate, search multiple purchase details page,
Then need to buy the parameter of article, to the plurality of purchase details page according to the described candidate of display in the page
It is ranked up.For example, it is possible to be ranked up according to the item price of display in each purchase details page, or
Person is ranked up according to the users' satisfaction indexes of display in each purchase details page.
S86, displays to the user that the purchase details page of described purchase article.
Multiple purchase details page may be had owing to buying article for same candidate in the present embodiment, because of
This is when details page is bought in display, and the page that the clooating sequence being based between the different page is carried out shows.
Being more highly preferred to, DISPLAY ORDER can also be adjusted by user, determines that the purchase seen at first is detailed
The content of the feelings page.
The present embodiment is after displaying to the user that described candidate buys article, and receives the purchase that user sends
Before the selection instruction of article, search for described candidate and buy the purchase details page of article so that for candidate
The purchase details page buying article can be determined in real time by internet hunt, enhances page presentation
Motility.
7th embodiment
The present embodiment, based on the above embodiment of the present invention, further provides TV shopping information processing
A kind of technical scheme of method.In this technical scheme, described TV shopping information processing method also includes:
Receive the purchase instruction buying article for described candidate that user sends；Purchase according to described purchase instruction generation
Thing order；Delivery operation is completed according to described purchase order.
Seeing Fig. 9, described TV shopping information processing method includes:
S91, receives the shopping triggering command of user.
S92, identifies at least one candidate from current video playback picture and buys article.
S93, displays to the user that described candidate buys article.
S94, receives the selection instruction buying article that user sends.
S95, displays to the user that the purchase details page of described purchase article.
S96, receives the purchase instruction buying article for described candidate that user sends.
User is after buying details page described in complete view, if it is determined that buy described purchase article, can
To trigger the purchase instruction for described purchase article.
Described purchase instruction can be by button, touch-control, gesture or speech trigger.Further, described purchase refers to
Order is to be triggered by the remote controller of intelligent television or Set Top Box, or can also be by intelligent television or machine
The function button of top box self triggers.
It should be noted that described purchase instruction can be for a purchase instruction buying article, it is possible to
To be the purchase instruction for multiple purchase article.The purchase buying instruction correspondence for multiple purchase article
Flow process is, each, after the purchase details page having browsed multiple purchase article, is bought article by user respectively
Adding the purchase list of articles of oneself, instruction is bought in finally unified transmission one.
S97, buys instruction generation purchase order according to described.
Instruction is bought for each, is required for generating the purchase order of its correspondence.Described purchase order is not only
Including buying the title of article, model, quantity, the relevant information of purchaser also should be included.Such as, purchase
Buy the name of people, phone, address etc..In order to generate the purchase order with complete information, real
Order needs user to fill in the details of oneself before generating operation.
S98, completes delivery operation according to described purchase order.
It is understood that to complete the purchase to the article occurred in video playback picture, need article
Supplier complete delivery operation.
Described delivery operation can directly complete on intelligent television, it is also possible to by the way of providing Quick Response Code
The other-end triggering such as smart mobile phone completes.If being done directly delivery operation on intelligent television, then
Intelligent television is it is generally required to get account number and the identifying code of the payment account of user, thus completes corresponding
Delivery operation.If triggering smart mobile phone to complete to pay, then intelligent television needs to generate and is used for triggering intelligence
Mobile phone carries out the Quick Response Code of delivery operation, and shows corresponding Quick Response Code.Smart mobile phone scans this Quick Response Code,
Can start the payment needing to buy article.
The present embodiment, by after displaying to the user that the purchase details page of described purchase article, receives user
The purchase instruction buying article for described candidate sent, and order according to described purchase instruction generation shopping
Single, it is provided that the process of the TV shopping information processing generated from video playback to order.
8th embodiment
Present embodiments provide a kind of technical scheme of TV shopping information processor.See Figure 10, at this
In technical scheme, described TV shopping information processor includes: triggering command receiver module 101, article
Identification module 102, article display module 104, selection command reception module 105 and page display module
107。
Described triggering command receiver module 101 is for receiving the shopping triggering command of user.
Described item identification module 102 is for identifying at least one candidate from current video playback picture
Buy article.
Described article display module 104 is used for displaying to the user that described candidate buys article.
Described selection command reception module 105 is for receiving the selection instruction buying article that user sends.
Described page display module 107 is for displaying to the user that the purchase details page of described purchase article.
Optionally, described shopping triggering command for playing pause instruction, then suspends picture from current video playback
Face is identified at least one candidate and buys article.
Optionally, described item identification module 102 includes:
First identifies submodule, for according to the real time imaging identification to current video playback picture, from working as
Front video playback picture identifies at least one candidate and buys article；Or
Second identifies submodule, for the recognition result according to the image recognition that video frequency program is first carried out in advance,
Obtain at least one candidate corresponding with current video playback picture and buy article.
Optionally, described TV shopping information processor also includes: classification confirms module 103.
Described classification confirms that module 103 is for judging that described candidate buys the merchandise classification of article and whether belongs to use
The merchandise classification that family is interested, if the merchandise classification that described candidate buys article is not belonging to the business that user is interested
Category is other, and the most described candidate buys article and deletes.
Optionally, described article display module 104 includes: stacking display sub-module or independent display submodule
Block.
Described stacking display sub-module is at described current video playback picture, and display is used for showing institute
State candidate and buy the list of article.
Described independent display sub-module is used for showing that described candidate buys thing for display on merchandise display picture
The list of product, described merchandise display picture is independent of described current video playback picture.
Optionally, described TV shopping information processor also includes: search module 106.
Described search module 106 buys the purchase details page of article for searching for described candidate.
Optionally, described TV shopping information processor also includes: command reception module 108, order are raw
Become module 109 and payment module 110.
Described command reception module 108 is for receiving the purchase buying article for described candidate that user sends
Instruction.
Described order generation module 109 is for buying instruction generation purchase order according to described.
Described payment module 110 is for completing delivery operation according to described purchase order.
By the description above with respect to embodiment, those skilled in the art it can be understood that arrive,
The disclosure can realize by software and required common hardware, naturally it is also possible to is realized by hardware, but very
In the case of Duo, the former is more preferably embodiment.Based on such understanding, the technical scheme of the disclosure is substantially
The part contributed prior art in other words can embody with the form of software product, this computer
Software product can store in a computer-readable storage medium, such as floppy disk, the read only memory of computer
(Read-Only Memory, ROM), random access memory (Random Access Memory, RAM),
Flash memory (FLASH), hard disk or CD etc., including some instructions with so that a computer equipment is (permissible
It is personal computer, server, or the network equipment etc.) perform the method described in each embodiment of the disclosure.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for this area skill
For art personnel, the present invention can have various change and change.All institutes within spirit and principles of the present invention
Any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.
Claims (14)
1. a TV shopping information processing method, it is characterised in that including:
Receive the shopping triggering command of user；
From current video playback picture, identify at least one candidate buy article；
Display to the user that described candidate buys article；
Receive the selection instruction buying article that user sends；
Display to the user that the purchase details page of described purchase article.
Method the most according to claim 1, it is characterised in that described shopping triggering command is for playing temporarily
Stop instruction, then identify at least one candidate from current video playback time-out picture and buy article.
Method the most according to claim 1 and 2, it is characterised in that from current video playback picture
In identify at least one candidate and buy article and include:
According to the real time imaging identification to current video playback picture, know from current video playback picture
Do not go out at least one candidate and buy article；Or
According to the recognition result of the image recognition that video frequency program is first carried out in advance, obtain and current video playback
At least one candidate that picture is corresponding buys article.
Method the most according to claim 3, it is characterised in that also include:
Judge that described candidate buys the merchandise classification of article and whether belongs to the merchandise classification that user is interested, if institute
State candidate to buy the merchandise classification of article and be not belonging to the merchandise classification that user is interested, then described candidate is bought
Article are deleted.
Method the most according to claim 1 and 2, it is characterised in that display to the user that described candidate purchases
Buy article to include:
On described current video playback picture, display is for showing that described candidate buys the list of article；
Or
On merchandise display picture, display is for showing that described candidate buys the list of article.
Method the most according to claim 1 and 2, it is characterised in that also include:
Search for described candidate and buy the purchase details page of article.
Method the most according to claim 1 and 2, it is characterised in that also include:
Receive the purchase instruction buying article for described candidate that user sends；
Instruction generation purchase order is bought according to described；
Delivery operation is completed according to described purchase order.
8. a TV shopping information processor, it is characterised in that including:
Triggering command receiver module, for receiving the shopping triggering command of user；
Item identification module, buys thing for identifying at least one candidate from current video playback picture
Product；
Article display module, is used for displaying to the user that described candidate buys article；
Select command reception module, for receiving the selection instruction buying article that user sends；
Page display module, for displaying to the user that the purchase details page of described purchase article.
Device the most according to claim 8, it is characterised in that described shopping triggering command is for playing temporarily
Stop instruction, then identify at least one candidate from current video playback time-out picture and buy article.
Device the most according to claim 8 or claim 9, it is characterised in that described item identification module bag
Include:
First identifies submodule, for according to the real time imaging identification to current video playback picture, from working as
Front video playback picture identifies at least one candidate and buys article；Or
Second identifies submodule, for the recognition result according to the image recognition that video frequency program is first carried out in advance,
Obtain at least one candidate corresponding with current video playback picture and buy article.
11. devices according to claim 10, it is characterised in that also include:
Classification confirms module, for judging that described candidate buys the merchandise classification of article and whether belongs to user and feel emerging
The merchandise classification of interest, if the merchandise classification that described candidate buys article is not belonging to the merchandise classification that user is interested,
Described candidate then buys article delete.
12. devices according to claim 8 or claim 9, it is characterised in that described article display module bag
Include:
Stacking display sub-module, at described current video playback picture, display is used for showing described
Candidate buys the list of article；Or
Independent display sub-module, is used for showing that described candidate buys article for display on merchandise display picture
List, described merchandise display picture is independent of described current video playback picture.
13. methods according to claim 8 or claim 9, it is characterised in that also include:
Search module, buys the purchase details page of article for searching for described candidate.
14. devices according to claim 8 or claim 9, it is characterised in that also include:
Command reception module, for receiving the purchase instruction buying article for described candidate that user sends；
Order generation module, for buying instruction generation purchase order according to described；
Payment module, for completing delivery operation according to described purchase order.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610286454.9A CN105916050A (en) | 2016-05-03 | 2016-05-03 | TV shopping information processing method and device |
| PCT/CN2016/101635 WO2017190471A1 (en) | 2016-05-03 | 2016-10-10 | Method and device for processing tv shopping information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610286454.9A CN105916050A (en) | 2016-05-03 | 2016-05-03 | TV shopping information processing method and device |
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| CN105916050A true CN105916050A (en) | 2016-08-31 |
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| CN201610286454.9A Pending CN105916050A (en) | 2016-05-03 | 2016-05-03 | TV shopping information processing method and device |
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