CN105872785A - Advertisement playing method and device - Google Patents
Advertisement playing method and device Download PDFInfo
- Publication number
- CN105872785A CN105872785A CN201610206018.6A CN201610206018A CN105872785A CN 105872785 A CN105872785 A CN 105872785A CN 201610206018 A CN201610206018 A CN 201610206018A CN 105872785 A CN105872785 A CN 105872785A
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- China
- Prior art keywords
- data
- advertisement
- alternative
- module
- targeted advertisements
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses an advertisement playing method. The method comprises the following steps: when an intelligent terminal reads an advertisement inserting logo, selecting target advertisement data from pre-downloaded alternative advertisement data; and playing the advertisement corresponding to the target advertisement data at the determined playing time of the advertisement insert logo. The invention further discloses an advertisement playing device. Compared with the prior art, through the adoption of the technical scheme provided by the embodiment of the invention, the intelligent terminal previously downloads the advertisement data to the local, the intelligent terminal can read the advertisement data from the local while playing the audio/video file whether the network is currently connected, and the advertisement can be smoothly inserted, thereby inserting the advertisement when the intelligent terminal is in an offline status, and then improving the utilization rate of the put resource.
Description
Technical field
The present embodiments relate to multimedia information field, more specifically, relate to a kind of advertisement and play
Method and device.
Background technology
Generally, when intelligent terminal is under networking state, if broken for commercialsy in the sound play, video,
Then obtain the request of ad data to real-time the sending of Advertisement Server by network, and laggard receiving ad data
Row is play.
But, sound, the video play due to intelligent terminal are downloaded in advance under networking state by user and store,
Therefore, if being in off-line state when playing sound, video, then, intelligent terminal will be unable to obtain advertisement number in real time
According to, thus cannot break for commercialsy in sound, video, thus cause the waste of advertisement putting resource.
Summary of the invention
In view of this, a kind of advertisement broadcast method and device are embodiments provided, it is possible to solve intelligent terminal
Cannot break for commercialsy under off-line state, the problem causing the advertisement putting wasting of resources.
First aspect, embodiments provides a kind of advertisement broadcast method, including: when intelligent terminal reads extensively
When announcement intercuts mark, from the alternative ad data of pre-download, select targeted advertisements data；In described advertisement insertion mark really
Fixed reproduction time plays the advertisement that described targeted advertisements data are corresponding.
Second aspect, embodiments provides a kind of advertisement play back device, including: select module, in intelligence
When energy terminal reads advertisement insertion mark, from the alternative ad data of pre-download, select targeted advertisements data；Play mould
Block, plays, for the reproduction time determined in described advertisement insertion mark, the advertisement that described targeted advertisements data are corresponding.
From above technical scheme, in order to solve the technical problem of correlation technique, embodiments provide one
Plant advertisement broadcast method and device, in this programme, when intelligent terminal reads advertisement insertion mark, from pre-download
Alternative ad data selects targeted advertisements data, and plays targeted advertisements data in the time that advertisement insertion mark determines
Corresponding advertisement.As can be seen here, the technical scheme of the embodiment of the present invention, ad data is downloaded by intelligent terminal in advance
To this locality, when playing sound, video file, the most whether connect and have network, all can read advertisement from this locality
Data, and break for commercialsy smoothly, thus compared with prior art, when intelligent terminal is in off-line state, it is possible to insert
Advertisement, and then the utilization rate throwing in resource can be improved.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be in embodiment
The required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only the one of the present invention
A little embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to root
Other accompanying drawing is obtained according to these accompanying drawings.Shown in accompanying drawing, above and other purpose, feature and the advantage of the present invention
To become apparent from.The part that reference instruction identical in whole accompanying drawings is identical.The most deliberately by actual size etc.
Proportional zoom draws accompanying drawing, it is preferred that emphasis is illustrate the purport of the present invention.
Fig. 1 is the method flow diagram of the advertisement broadcast method that the embodiment of the present invention provides；
Fig. 2 is the structural representation of the advertisement play back device that the embodiment of the present invention provides.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear,
Complete description, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole enforcement
Example.Based on the embodiment in the present invention, those of ordinary skill in the art are obtained under not making creative work premise
The every other embodiment obtained, broadly falls into the scope of protection of the invention.
From description of related art, the technical scheme of the embodiment of the present invention is mainly implemented by intelligent terminal, therefore,
This programme will be described in detail by following embodiment from the angle of intelligent terminal.Referring to Fig. 1, Fig. 1 is that the present invention implements
The method flow diagram of the advertisement broadcast method that example provides, said method comprising the steps of:
Step S101: when intelligent terminal reads advertisement insertion mark, select from the alternative ad data of pre-download
Targeted advertisements data.
It is known that intelligent terminal is before playing sound, video file, first from corresponding to sound, video file
Server obtains sound, video resource data.And in this programme, in order to ensure can be at sound, video under off-line state
Middle commercial breaks, intelligent terminal, after getting sound, video resource data, can send to Advertisement Server in advance and obtain
Take the solicited message of ad data such that it is able to downloading advertising data is to locally as alternative advertisement number during off-line in advance
According to.Wherein, in order to make Advertisement Server mate ad data accurately, intelligent terminal can be by sound, the attribute of video
Information and the bar number of ad data asked, sent along to Advertisement Server, so that Advertisement Server can basis
The corresponding alternative ad datas of information matches such as sound, the content of video, size and playing duration, and by respective numbers
Alternative ad data be sent to intelligent terminal.
Concrete, intelligent terminal can determine commercial breaks previously according to the information such as playing duration of sound, video file
Number of times, and while determining and intercutting number of times, usually determine the time of commercial breaks every time.In the present embodiment,
In order to send the prompting of commercial breaks to player, advertisement insertion mark can be set in advance in sound, video file
Knowing, advertisement insertion mark can include the information such as the broadcasting sequence number of intercutted advertisement, and inter cut time, thus
In playing process, after reading advertisement insertion mark, corresponding advertisement can be called and play out.It should be noted that
In order to call corresponding alternative ad data, intelligent terminal is after receiving alternative ad data, permissible
The broadcasting sequence number identical with advertisement insertion mark is set for alternative ad data, thus is reading advertisement insertion mark
Time, it is possible to determine correct alternative ad data according to playing sequence number.
Additionally, due to intelligent terminal is in advance by locally downloading to sound, video file, but cannot determine broadcasting sound,
The time of video file, and every alternative ad data is provided with certain Fertilizing stage.Therefore, in order to ensure
When playing sound, video file, the advertisement intercutted is in Fertilizing stage, the time of the corresponding each commercial breaks of intelligent terminal
Some alternative ad datas can be downloaded, when reading advertisement insertion mark, can be from this advertisement insertion mark correspondence
Alternative ad data in, select be currently at Fertilizing stage in ad data as targeted advertisements data.Concrete, intelligence
Terminal can judge when whether each Fertilizing stage comprises current respectively with the Fertilizing stage of the alternative ad data of current time and every
Between, if Fertilizing stage comprises current time, illustrate that the alternative ad data that this Fertilizing stage is corresponding is in Fertilizing stage, if thrown
The phase that puts does not comprises current time, illustrates that alternative ad data that this Fertilizing stage is corresponding is not the most in Fertilizing stage.
Wherein it is desired to explanation, the bar number of alternative ad data can be configured according to demand, can be, but not limited to
Article 3,4 or 5, the embodiment of the present invention is without limitation, therefore, the alternative ad data being in Fertilizing stage
It is likely larger than one, then, an alternative advertisement number can be randomly choosed from the alternative ad data in being in Fertilizing stage
According to as targeted advertisements data.And in order to improve effective exposure rate of advertisement, if whole alternative ad data is not being thrown
Putting in the phase, this can not play advertisement.
Such as, play is film, and playing duration is 90 minutes, then, intelligent terminal may determine that and intercuts two
Secondary advertisement, can intercut for the first time before movie, and corresponding broadcasting sequence number is 1, and second time can be broadcast at film
Intercutting when being put into the 45th minute, corresponding broadcasting sequence number is 2.And intelligent terminal can obtain to Advertisement Server request
Taking two groups of alternative ad datas, wherein, often group includes 4 alternative ad datas.Insert when intelligent terminal reads advertisement
When broadcasting mark, from the corresponding alternative advertisement play and select to be in Fertilizing stage 4 alternative ad datas that sequence number is corresponding
Data are as targeted advertisements data, concrete, and here is omitted for the embodiment of the present invention.Certainly, it should be pointed out that
The bar number of two groups of alternative ad datas can be the same or different, and the embodiment of the present invention is without limitation.
Certainly, when intelligent terminal plays sound, the video file downloaded in advance, may connect and have network, then, now
Intelligent terminal can obtain up-to-date advertisement from alternative Advertisement Server, thus improves effective exposure rate of advertisement.Therefore,
In the present embodiment, before selecting targeted advertisements data from some alternative ad datas of pre-download, it is also possible to judge
There is network current whether connection, if there is network current connection, it is new wide that intelligent terminal can send acquisition to Advertisement Server
Accuse the request of data, and after receiving new ad data, play the advertisement that new ad data is corresponding.And if the most not
When connection has network, perform this step.Wherein it is possible to by reading the data traffic judgement of network connection port be currently
No connection has network, the embodiment of the present invention the most no longer to describe in detail.
It should be noted that for the effective exposure rate improving advertisement, when intelligent terminal connects and has network, it is possible to use
The most up-to-date ad data replaces the alternative ad data of pre-download, thus the alternative ad data improving pre-download is in
Probability in Fertilizing stage.
From the description of this step, the technical scheme of the embodiment of the present invention, by ad data is previously downloaded to this locality,
Guarantee when intelligent terminal is in off-line state, it is also possible to break for commercialsy when playing sound, video file such that it is able to carry
The high utilization rate throwing in resource.
Step S102: play corresponding wide of described targeted advertisements data at the described advertisement insertion reproduction time that determines of mark
Accuse.
Wherein, according to foregoing description, advertisement insertion mark includes advertisement reproduction time, therefore, works as intelligence
After terminal selects targeted advertisements data, targeted advertisements data can be play at the reproduction time that advertisement insertion mark determines
Corresponding advertisement.
It should be noted that for the ease of operating, reproduction time determined by advertisement insertion mark is usually advertisement
Initial reproduction time, and intercut advertisement in sound, video file and be typically provided with certain playing duration, wide when intercutting
During announcement, sound, video content interrupt playing, and after the advertisement intercutted finishes, sound, video content continue to play,
Without manual operation.
Certainly, in order to make full use of input resource, not only break for commercialsy in sound, video file playing process, when
During the order suspending broadcasting that intelligent terminal for reception sends to user, floating layer can be set up in player window, and floating
Corresponding advertisement is play in layer；And when receiving the order continuing to play, can stop playing advertisement, and close
Floating layer, in order to sound, video file continue to play.
It is pointed out that the preferred exemplary that above are only the present invention, and intelligent terminal can also be according to being broadcast
The sound put, the attribute of video file, play advertisement by floating layer whole process, such as, when playing film, can play
The corner location whole process of device window plays advertisement, and here is omitted for the embodiment of the present invention.
From the description of the present embodiment, the technical scheme of the embodiment of the present invention, intelligent terminal is in advance by ad data
Locally downloading, when playing sound, video file, the most whether connect and have network, all can read from this locality
Ad data, and break for commercialsy smoothly, thus compared with prior art, when intelligent terminal is in off-line state, energy
Enough commercial breaks, and then the utilization rate throwing in resource can be improved.
Corresponding with above-mentioned implementation method, the embodiment of the present invention additionally provides a kind of advertisement play back device, refers to
Fig. 2, Fig. 2 are the structural representations of the advertisement play back device that the embodiment of the present invention provides.
Described device includes: selects module 11 and playing module 12, wherein, selects module 11, for intelligent terminal
When reading advertisement insertion mark, from the alternative ad data of pre-download, select targeted advertisements data；Playing module 12,
Reproduction time for determining in described advertisement insertion mark plays the advertisement that described targeted advertisements data are corresponding.
On the basis of above-described embodiment, described selection module 11 specifically can include reading unit and selecting unit,
Wherein, described reading unit, for reading current time and the Fertilizing stage of described alternative ad data；Described selection unit,
Select an alternative ad data as described target in the alternative ad data including described current time from Fertilizing stage
Ad data.
On the basis of above-described embodiment, in another embodiment, described device also includes judge module, sending module
And receiver module, wherein, described judge module, it is used for judging currently whether to connect have network；Described sending module,
For when current connection has network, sending the request obtaining new ad data to Advertisement Server；Described receiver module,
For receiving described new ad data.In the present embodiment, described playing module 12, it is additionally operable to play described new advertisement number
According to corresponding advertisement；Described selection module 11, is additionally operable to when being currently not connected with network, from the alternative advertisement number of pre-download
According to middle selection targeted advertisements data.
Additionally, in another embodiment, described sending module, it is additionally operable to send to described Advertisement Server obtain institute
Stating the solicited message of alternative ad data, wherein, described solicited message includes the bar number of described alternative ad data；Institute
State receiver module, be additionally operable to receive the described alternative ad data of the corresponding bar number that described Advertisement Server sends.
Based on above-described embodiment, in another embodiment, described device also includes setting up module, stopping playing module
With close module, wherein, described set up module, for receive suspend the order play time, build in player window
Vertical floating layer；Described playing module 12, in the present embodiment, is additionally operable to play described targeted advertisements data pair in described floating layer
The advertisement answered；Described stopping playing module, for when receiving the order continuing to play, stops playing described target wide
Accuse the advertisement that data are corresponding；Described closedown module, is used for closing described floating layer.
In described device, the process that realizes of modules and the function of unit and effect refers to reality corresponding in said method
Existing process, does not repeats them here.
Summary, in order to solve the technical problem of correlation technique, embodiments provides a kind of advertisement broadcasting side
Method and device, in this programme, when intelligent terminal reads advertisement insertion mark, from some advertisement numbers of pre-download
According to middle selection targeted advertisements data, and the time that advertisement insertion mark determines play corresponding to targeted advertisements data wide
Accuse.As can be seen here, the technical scheme of the embodiment of the present invention, intelligent terminal is locally downloading by ad data in advance, when
When playing sound, video file, the most whether connect and have network, all can read ad data from this locality, and suitable
Profit breaks for commercialsy, thus compared with prior art, when intelligent terminal is in off-line state, it is possible to break for commercialsy, enter
And the utilization rate throwing in resource can be improved.
The above is only the detailed description of the invention of the present invention, it is noted that for the ordinary skill of the art
For personnel, under the premise without departing from the principles of the invention, it is also possible to make some improvements and modifications, these improve and
Retouching also should be regarded as protection scope of the present invention.
Claims (10)
1. an advertisement broadcast method, it is characterised in that including:
When intelligent terminal reads advertisement insertion mark, from the alternative ad data of pre-download, select targeted advertisements data；
The reproduction time determined in described advertisement insertion mark plays the advertisement that described targeted advertisements data are corresponding.
2. advertisement broadcast method as claimed in claim 1, it is characterised in that the described alternative advertisement number from pre-download
According to middle selection targeted advertisements data, including:
Read current time and the Fertilizing stage of described alternative ad data；
Include from Fertilizing stage the alternative ad data of described current time selecting an alternative ad data as described target
Ad data.
3. advertisement broadcast method as claimed in claim 1 or 2, it is characterised in that from the alternative advertisement of pre-download
Before data select targeted advertisements data, including:
Judge currently whether to connect have network；
If there is network current connection, send the request obtaining new ad data to Advertisement Server；Receive described new advertisement
Data；Play the advertisement that described new ad data is corresponding；
If being currently not connected with network, execution is described selects targeted advertisements data from the alternative ad data of pre-download
Step.
4. advertisement broadcast method as claimed in claim 3, it is characterised in that judging currently whether to connect have net
Before network, also include:
The solicited message obtaining described alternative ad data is sent, wherein, in described solicited message to described Advertisement Server
Bar number including described alternative ad data；
Receive the described alternative ad data of the corresponding bar number that described Advertisement Server sends.
5. advertisement broadcast method as claimed in claim 1, it is characterised in that also include:
When receiving the order suspending broadcasting, set up floating layer in player window；Described target is play in described floating layer
The advertisement that ad data is corresponding；
When receiving the order continuing to play, stop playing advertisement corresponding to described targeted advertisements data and closing described
Floating layer.
6. an advertisement play back device, it is characterised in that including:
Select module, for when intelligent terminal reads advertisement insertion mark, selecting from the alternative ad data of pre-download
Select targeted advertisements data；
Playing module, it is corresponding that the reproduction time for determining in described advertisement insertion mark plays described targeted advertisements data
Advertisement.
7. advertisement play back device as claimed in claim 6, it is characterised in that described selection module includes reading unit
With select unit, wherein,
Described reading unit, for reading current time and the Fertilizing stage of described alternative ad data；
Described selection unit, for the alternative ad data including described current time from Fertilizing stage, selection one is alternative extensively
Accuse data as described targeted advertisements data.
Advertisement play back device the most as claimed in claims 6 or 7, it is characterised in that also include: judge module, send out
Send module and receiver module, wherein,
Described judge module, is used for judging currently whether to connect have network；
Described sending module, for when current connection has network, sending to Advertisement Server and obtain new ad data
Request；
Described receiver module, is used for receiving described new ad data；
Described playing module, is additionally operable to play the advertisement that described new ad data is corresponding；
Described selection module, is additionally operable to when being currently not connected with network, selects target from the alternative ad data of pre-download
Ad data.
9. advertisement play back device as claimed in claim 8, it is characterised in that
Described sending module, is additionally operable to send the solicited message obtaining described alternative ad data to described Advertisement Server,
Wherein, described solicited message includes the bar number of described alternative ad data；
Described receiver module, is additionally operable to receive the described alternative ad data of the corresponding bar number that described Advertisement Server sends.
10. advertisement play back device as claimed in claim 6, it is characterised in that also include setting up module, stopping playing
Module and closedown module, wherein,
Described set up module, for receive suspend the order play time, set up floating layer in player window；
Described playing module, is additionally operable to play, in described floating layer, the advertisement that described targeted advertisements data are corresponding；
Described stopping playing module, for when receiving the order continuing to play, stops playing described targeted advertisements number
According to corresponding advertisement；
Described closedown module, is used for closing described floating layer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610206018.6A CN105872785A (en) | 2016-04-05 | 2016-04-05 | Advertisement playing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610206018.6A CN105872785A (en) | 2016-04-05 | 2016-04-05 | Advertisement playing method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105872785A true CN105872785A (en) | 2016-08-17 |
Family
ID=56627970
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610206018.6A Pending CN105872785A (en) | 2016-04-05 | 2016-04-05 | Advertisement playing method and device |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107563836A (en) * | 2017-07-31 | 2018-01-09 | 上海与德科技有限公司 | Billboard rent method, server and storage medium |
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| CN104883610A (en) * | 2015-04-28 | 2015-09-02 | 腾讯科技（北京）有限公司 | Patch video playing method and device |
| CN105447729A (en) * | 2015-12-23 | 2016-03-30 | 小米科技有限责任公司 | Advertising information exhibiting method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US20130014182A1 (en) * | 2011-07-05 | 2013-01-10 | Yahoo! Inc. | Methods and systems for grabbing video surfers' attention |
| CN104883610A (en) * | 2015-04-28 | 2015-09-02 | 腾讯科技（北京）有限公司 | Patch video playing method and device |
| CN105447729A (en) * | 2015-12-23 | 2016-03-30 | 小米科技有限责任公司 | Advertising information exhibiting method and device |
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| CN107563836A (en) * | 2017-07-31 | 2018-01-09 | 上海与德科技有限公司 | Billboard rent method, server and storage medium |
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