CN105809471A - Method and device for acquiring user attribute and electronic equipment - Google Patents

Method and device for acquiring user attribute and electronic equipment Download PDF

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CN105809471A
CN105809471A CN201610098988.9A CN201610098988A CN105809471A CN 105809471 A CN105809471 A CN 105809471A CN 201610098988 A CN201610098988 A CN 201610098988A CN 105809471 A CN105809471 A CN 105809471A
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user
counting value
application
applying
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CN105809471B (en
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郭镇龙
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Beijing Kingsoft Internet Security Software Co Ltd
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Beijing Kingsoft Internet Security Software Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0257User requested

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Abstract

The embodiment of the invention discloses a method and a device for acquiring user attributes and electronic equipment. The method comprises the following steps: acquiring each application installation package installed in the electronic equipment; sequentially extracting the acquired package name information of the application installation package, and inquiring the mapping relation between the prestored application information and the package name information of the application installation package to obtain the application information mapped by the acquired package name information of the application installation package; inquiring a mapping relation between preset application information and an application label to obtain the application label mapped by the obtained application information; respectively accumulating a first tag count value of the obtained application tag matched with a preset first application tag library and a second tag count value matched with a second application tag library; and determining the user attribute according to the first label count value, the second label count value, the first attribute condition of the user and the second attribute condition of the user. By applying the method and the device, the efficiency of pushing the value-added service application aiming at the user attribute can be improved.

Description

A kind of obtain the method for user property, device and electronic equipment
Technical field
The present invention relates to Computer Applied Technology, particularly relate to and a kind of obtain the method for user property, device and electronic equipment.
Background technology
Along with the development of compunication and Internet technology, the electronic equipment such as intelligent mobile phone, personal digital assistant, palm PC, notebook computer obtains and is increasingly widely applied.Many value-added service operators see throws in value-added service application (APP based on electronic equipment, Application) huge commercial opportunities of information, such as, value-added service operator pushes value-added service application message by mobile communication network operator to mobile phone, and cost is low, it is wide to throw in, user is prone to browse, efficiency relatively high is thrown in value-added service application to have input.
At present, the value-added service in order to effectively promote user is applied and is experienced, and increasing value-added service operator can carry out the using directed input of value-added service based on user property.Such as, based on male user compared to female user, it is likely to the application of e-sports class interested, and female user is compared to male user, it is likely to qualitative analysis interested in the application of fashion dress ornament class, thus, take to throw in cosmetics supplementary service information to female user, weight-reducing supplementary service information, the application messages such as cosmetic treasured book supplementary service information, game supplementary service information is thrown in male user, the application messages such as building-up body supplementary service information, can so that the value-added service application message pushing to user has more specific aim, better value-added service application effect can be obtained.In the method, owing to male user differs very big with the hobby of female user, thus, the acquisition of user property or identification, value-added service application message accurately is carried out for application and pushes and be particularly important.
But the method that the using directed input of value-added service should be carried out based on user property, it is necessary to user carries out account registration in advance in value-added service operator jettison system such that it is able to know user property.nullOwing to user needs to register in the value-added service operator jettison system that each application message is corresponding,User is required a great deal of time and energy remembers login account and login password,Cause that major part user is unwilling to take time and carry out account registration,The value-added service application causing substantial amounts of value-added service operator cannot obtain user property,Make a lot of value-added service application message,If being pushed to the user of different attribute,To cause that value-added service application pushing efficiency is completely different,Such as,If being used for being pushed to female user underwear value-added service application message,Miscarrying is put and is given male user,This underwear value-added service application message will be caused not browsed by male user or be difficult to produce purchasing behavior,Thus improving the input cost of value-added service operator,Reduce the pushing efficiency of value-added service application,Cause pushing poor effect,Thus,Need a kind of method obtaining user property,User property is carried out the efficiency of value-added service propelling movement by lift pins.
Summary of the invention
In view of this, the embodiment of the present invention provides a kind of and obtains the method for user property, device and electronic equipment, and user property is carried out the efficiency that value-added service application pushes by lift pins.
For reaching above-mentioned purpose, embodiments of the invention adopt the following technical scheme that
First aspect, the embodiment of the present invention provides a kind of method obtaining user property, including:
Obtain each application installation kit installed in electronic equipment;
Extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
Inquire about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
The first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
When described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
Optionally, described the first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse includes:
Travel through the applying label that described application message maps;
If the applying label of described mapping is identical with the arbitrary applying label in described first applying label storehouse, adding 1 by the first corresponding for described application message label counting value, described first label counting value initial value is zero;If the applying label mapped is identical with the arbitrary applying label in described second applying label storehouse, adding 1 by the second corresponding for described application message label counting value, described second label counting value initial value is zero.
Optionally, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, and the second label counting value corresponding to described a certain application message is zero, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps.
Optionally, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps.
Optionally, described the second corresponding for described application message label counting value added 1 after, described method also includes:
Judge whether described application message is the unique application message in described electronic equipment, if not, travel through the applying label that in described electronic equipment, other application message each maps successively, described first label counting value corresponding for described application message or described second label counting value are added up.
Optionally, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value that in electronic equipment, all application messages of installation are corresponding is more than or equal to first threshold, and the second label counting value corresponding to described all application messages is zero, it is determined that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps.
Optionally, described method also includes:
If the first label counting value that a certain application message is corresponding and the second label counting value are respectively less than the 3rd threshold value, obtain the described a certain user's statistical data being applied in the electronic equipment having determined that user property, in described user's statistical data, if user's accounting of described first user attribute exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described first user attribute;If user's accounting of described second user property exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described second user property.
Optionally, described method also includes:
User profile corresponding for user's the first attribute determined is write the first attribute library, it is to be determined to user profile corresponding to user's the second attribute write the second attribute library.
Optionally, described method also includes:
According to the user property that value-added service application message to be pushed requires, if the user property of described requirement is described user's the first attribute, push described value-added service application message to the user in described first attribute library;If the user property of described requirement is described user's the second attribute, push described value-added service application message to the user in described second attribute library.
Optionally, described method also includes:
Monitor and record the operation behavior of user's value-added service application message to pushing.
Second aspect, the embodiment of the present invention provides a kind of device obtaining user property, and described device includes: application installation kit acquisition module, application query module, applying label enquiry module, counting module and user property determine module, wherein,
Application installation kit acquisition module, for obtaining each application installation kit installed in electronic equipment;
Application query module, for extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
Applying label enquiry module, for inquiring about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
Counting module, for the first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
User property determines module, for when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
Optionally, described counting module includes: Traversal Unit, the first label counting unit and the second label counting unit, wherein,
Traversal Unit, for traveling through the applying label that described application message maps;
First label counting unit, if the applying label of described mapping is identical with the arbitrary applying label in described first applying label storehouse, adds 1 by the first corresponding for described application message label counting value, and described first label counting value initial value is zero;
Second label counting unit, if the applying label of described mapping is identical with the arbitrary applying label in described second applying label storehouse, adds 1 by the second corresponding for described application message label counting value, and described second label counting value initial value is zero.
Optionally, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, and the second label counting value corresponding to described a certain application message is zero, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps.
Optionally, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps.
Optionally, described counting module includes: applying label Traversal Unit, the 3rd counting unit and the 4th counting unit, wherein,
Travel through the applying label that in described electronic equipment, each application message maps successively;
3rd counting unit, if the applying label of described mapping is identical with the arbitrary applying label in described first applying label storehouse, adds 1 by described first label counting value, and described first label counting value initial value is zero;
4th counting unit, if the applying label of described mapping is identical with the arbitrary applying label in described second applying label storehouse, adds 1 by described second label counting value, and described second label counting value initial value is zero.
Optionally, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value that all application message correspondences installed in electronic equipment add up is more than or equal to first threshold, and accumulative the second label counting value of described all application message correspondences is zero, it is determined that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps.
Optionally, described device also includes:
User property determines module again, if the first label counting value that a certain application message is corresponding and the second label counting value are respectively less than the 3rd threshold value, obtain the described a certain user's statistical data being applied in the electronic equipment having determined that user property, in described user's statistical data, if user's accounting of described first user attribute exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described first user attribute;If user's accounting of described second user property exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described second user property.
Optionally, described device also includes:
Attribute memory module, for writing the first attribute library by user profile corresponding for user's the first attribute determined, it is to be determined to user profile corresponding to user's the second attribute write the second attribute library.
Optionally, described device also includes:
Pushing module, for the user property required according to value-added service application message to be pushed, if the user property of described requirement is described user's the first attribute, pushes described value-added service application message to the user in described first attribute library;If the user property of described requirement is described user's the second attribute, push described value-added service application message to the user in described second attribute library.
Optionally, described device also includes:
Logging modle, for monitoring and record the operation behavior of user's value-added service application message to pushing.
The third aspect, the embodiment of the present invention provides a kind of electronic equipment, and described electronic equipment includes: housing, processor, memorizer, circuit board and power circuit, and wherein, circuit board is placed in the interior volume that housing surrounds, processor and memorizer and arranges on circuit boards;Power circuit, powers for each circuit or the device for above-mentioned electronic equipment;Memorizer is used for storing executable program code;Processor runs the program corresponding with executable program code by reading the executable program code of storage in memorizer, is used for performing following operation:
Obtain each application installation kit installed in electronic equipment;
Extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
Inquire about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
The first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
When described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
Fourth aspect, the embodiment of the present invention additionally provides a kind of storage medium, is used for storing application program, and described application program is for performing a kind of method obtaining user property that the embodiment of the present invention provides.
5th aspect, the embodiment of the present invention additionally provides a kind of application program, for performing a kind of method obtaining user property that the embodiment of the present invention provides.
A kind of method of user property, device and electronic equipment of obtaining that the embodiment of the present invention provides, obtains each application installation kit installed in electronic equipment;Extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;Inquire about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;The first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;When described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.So, by identifying the application installed in the electronic device, obtain the applying label that each application message installed is corresponding, carry out mating counting with the first applying label storehouse pre-set and the second applying label storehouse, thus determining user property according to corresponding count value, make value-added service application message can carry out directed accurately input according to the user property utilizing applying label identification, can effectively reduce the input cost of value-added service operator, promote the pushing efficiency of value-added service application and push effect.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below by use required in embodiment or description of the prior artAccompanying drawingIt is briefly described, it should be apparent that, in the following describesAccompanying drawingIt is only some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to according to theseAccompanying drawingObtain otherAccompanying drawing
Fig. 1The method flow signal of user property is obtained for the embodiment of the present inventionFigure
Fig. 2The apparatus structure signal of user property is obtained for the embodiment of the present inventionFigure
Fig. 3Structural representation for one embodiment of electronic equipment of the present inventionFigure
Detailed description of the invention
Below in conjunction withAccompanying drawingThe embodiment of the present invention is described in detail.
It will be appreciated that described embodiment a part of embodiment that is only the present invention, rather than whole embodiment.Based on the embodiment in the present invention, all other embodiments that those of ordinary skill in the art obtain under not making creative work premise, broadly fall into the scope of protection of the invention.
Fig. 1The method flow signal of user property is obtained for the embodiment of the present inventionFigure.Referring toFig. 1, the method includes:
Step 11, obtains each application installation kit installed in electronic equipment;
In this step, as an alternative embodiment, application installation kit includes but not limited to: Android installation kit (apk, AndroidPackage), Saipan system installation kit (sis, sis), jar installation kit, Fructus Mali pumilae application program installation kit (ipa, iPhoneApplication) and executable file installation kit etc..
In the embodiment of the present invention, as an alternative embodiment, for Android installation kit, it is possible to by the Default saving path of locating mobile telephones installation kit: sdcard/tencent/tassistant/apk obtains mounted Android application installation kit.
As an alternative embodiment, it is possible to by all application installation kits installed in scan mode identification electronic equipment.
In the embodiment of the present invention, as an alternative embodiment, before each application installation kit installed in described acquisition electronic equipment, the method also includes:
Inquiring about in the register account number information of user corresponding to described electronic equipment and whether include user property, if do not comprised, performing the step of each application installation kit installed in described acquisition electronic equipment.
In this step, if including user property in the register account number information of user corresponding to electronic equipment, then the user property of this user is it has been confirmed that the method that is performed without the embodiment of the present invention.
Step 12, extracts the bag name information of the application installation kit obtained successively, and the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
In this step, the corresponding one or more application installation kits of each application or application message, in application installation kit, include the mount message of application, for instance,FigureMark, bag name information, version, installation path etc..In the embodiment of the present invention, as an alternative embodiment, the same application installation kit that same value-added service operator is provided by different service platforms, the bag name information comprised can be identical, it is also possible to different.
In the embodiment of the present invention, the mapping relations of handbag name information are installed in application message and application can pass through person skilled installation application installation kit, the application message provided is provided, resolve this application installation kit again, be applied installation handbag name information, thus building the mapping relations of application message and application installation handbag name information.For example, it is possible to by the technical staff of third-party operator by resolving and install application installation kit, thus obtain the mapping relations of application message and application installation handbag name information.
As an alternative embodiment, an application message can map multiple application and install handbag name information, for instance, same application message, corresponding different operating system, it is mapped with one or more application installation kit.Handbag name information MAP one application message is installed in one application.
In the embodiment of the present invention, resolved by the application installation kit in electronic equipment that user is used, it is possible to obtain the application message that user installs in the electronic device.Under internet environment, some application messages have stronger user property feature, as previously mentioned, such as, male user is compared to female user, it is possible to interested in the application of e-sports class, and female user is compared to male user, it is possible to interested in the application of fashion dress ornament class.Thus, in the embodiment of the present invention, it is possible to based on the application message that user installs in the electronic equipment used, user property is made a distinction, such that it is able to according to user property, value-added service operator can push different value-added service application messages to different user.Such as, value-added service operator or the Internet value added service provider can push e-sports class value-added service application message to male user, fashion dress ornament class value-added service application message is pushed to female user, so that the class value-added service application message pushed is more targeted, obtains and better push effect.
Step 13, inquires about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
In this step, as an alternative embodiment, each electronic equipment is provided with one or more application, the corresponding application message of each application, the corresponding one or more applying labels of each application message.Wherein, applying label is the information of the characteristic attribute for describing or identify application, for instance, the information of the gender attribute of mark application, it is possible to show better and highlight and apply the emphasis key word or entry comprised, it is simple to application is classified, and, it is simple to guide user to browse and index better.Such as, for one travel web application, the label of mapping can include but not limited to: tourism, Beijing,Tian An-men, multiple applying labels such as the Forbidden City.
In the embodiment of the present invention, as an alternative embodiment, it is possible to by the applying label in third-party application market is crawled, get the applying label that all application messages map respectively, thus building the mapping relations of application message and applying label.
In the embodiment of the present invention, the applying label that multiple application messages map respectively, it is possible to include identical one or more applying labels.
Step 14, the first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
In this step, as an alternative embodiment, add up the first label counting value that the applying label of acquisition matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse includes:
Travel through the applying label that described application message maps;
If the applying label of described mapping is identical with the arbitrary applying label in described first applying label storehouse, adding 1 by the first corresponding for described application message label counting value, described first label counting value initial value is zero;If the applying label mapped is identical with the arbitrary applying label in described second applying label storehouse, adding 1 by the second corresponding for described application message label counting value, described second label counting value initial value is zero.
In the embodiment of the present invention, the corresponding one first label counting value of each application message and one second label counting value.
As an alternative embodiment, first applying label storehouse is masculinity applying label storehouse, second applying label storehouse is femaleness applying label storehouse, wherein, masculinity applying label storehouse is for storing the applying label with masculinity or applying label list, and femaleness applying label storehouse is for storing the applying label with femaleness or applying label list.After the registration user of each application can being carried out statistical analysis by person skilled, according to the rule pre-set, the applying label of statistical analysis is placed in masculinity applying label storehouse or femaleness applying label storehouse.Such as, add up each application that a label is corresponding, male user and female user use the situation of each application that this label is corresponding respectively, if the ratio of male user and female user exceedes the threshold value pre-set, are then placed in masculinity applying label storehouse by this label.
In the embodiment of the present invention, by building masculinity applying label storehouse and the femaleness applying label storehouse for distinguishing male and female, such that it is able to the applying label mapped based on the application message installed in the electronic equipment of user's use, identify that user property is male or women.
In the embodiment of the present invention, as an alternative embodiment, the applying label in masculinity applying label storehouse includes but not limited to: body-building, beauty, geek, military affairs, physical culture etc..
In the embodiment of the present invention, as an alternative embodiment, the applying label in femaleness applying label storehouse includes but not limited to: U.S. face, physiology, mother and baby, aunt, cosmetic, maintenance etc..
In the embodiment of the present invention, as an alternative embodiment, masculinity applying label storehouse and femaleness applying label storehouse can be only fitted to cloud server, and can by artificial operation maintenance.
In the embodiment of the present invention, if the label that an application message maps includes body-building, beauty and U.S. three applying labels of face, then after above-mentioned accumulative process, the first label counting value that this accumulative application message is corresponding and the second label counting value respectively 2 and 1;If the label of Another Application information MAP includes body-building, two applying labels of geek, then the first label counting value of this accumulative Another Application information MAP and the second label counting value respectively 2 and 0.
In the embodiment of the present invention, as another alternative embodiment, the first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the the second label counting value matched with the second applying label storehouse, namely described the second corresponding for described application message label counting value added 1 after, described method also includes:
Judge whether described application message is the unique application message in described electronic equipment, if it is not, travel through the applying label that in described electronic equipment, other application message each maps successively;
If the applying label of described mapping is identical with the arbitrary applying label in described first applying label storehouse, adding 1 by described first label counting value, described first label counting value initial value is zero;If the applying label mapped is identical with the arbitrary applying label in described second applying label storehouse, adding 1 by described second label counting value, described second label counting value initial value is zero.
In the embodiment of the present invention, travel through the applying label that in described electronic equipment, each described application message maps successively, described first label counting value corresponding for described application message or described second label counting value are added up.Namely judge whether described application message is the unique application message in described electronic equipment, if not, travel through the applying label that in described electronic equipment, other application message each maps successively, described first label counting value corresponding for described application message or described second label counting value are added up.As another alternative embodiment, each electronic equipment correspondence one first label counting value and one second label counting value.
In the embodiment of the present invention, if the label that an application message maps includes body-building, beauty and U.S. three applying labels of face, assume the first accumulative label counting value and the second label counting value respectively 30 and 0, then after above-mentioned accumulative process, the first accumulative label counting value and the second label counting value respectively 32 and 1;If the label that maps of next application message includes body-building, two applying labels of geek, then the first accumulative label counting value and the second label counting value respectively 34 and 1.
Step 15, when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
In this step, as an alternative embodiment, user's the first attribute is male, and user's the second attribute is women.
In the embodiment of the present invention, as an alternative embodiment, when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, and the second label counting value corresponding to described a certain application message is zero, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps;Or,
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps;Or,
If the first label counting value that in electronic equipment, all application messages of installation are corresponding is more than or equal to first threshold, and the second label counting value corresponding to described all application messages is zero, it is determined that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps.
In this step, if in the application message that the electronic equipment that user uses is installed, in the applying label that each application message maps, the label counting value identical with the applying label in masculinity applying label storehouse is more than or equal to first threshold, and not having the applying label identical with arbitrary applying label in femaleness applying label storehouse, it is determined that this user is male user;Or, if the first label counting value corresponding to a certain application message and the second label counting value meet user's the first attribute conditions pre-set, it is determined that the user using this application in electronic equipment is male user.
In the embodiment of the present invention, the first label counting value size and the second label counting value size that meet user's the first attribute conditions can also be configured respectively according to the difference of each determination strategy.Such as, the applying label each application message mapped, it is possible to the threshold value arranging the first label counting value is 10, and the threshold value of the second label counting value is 2;Or, the threshold value of the first label counting value ratio with the threshold value of the second label counting value is set more than 5 for meeting user's the first attribute conditions etc. pre-set.
As an alternative embodiment, described first label counting value and described second label counting value meet user's the second attribute conditions pre-set and include:
If the second label counting value corresponding to a certain application message is more than or equal to Second Threshold, and the first label counting value corresponding to described a certain application message is zero, it is determined that the user property using the described a certain application of described electronic equipment is user's the second attribute that described second applying label storehouse maps;Or,
If the second label counting value corresponding to a certain application message is more than or equal to Second Threshold, it is determined that the user property using the described a certain application of described electronic equipment is user's the second attribute that described second applying label storehouse maps;Or,
If the second label counting value that in electronic equipment, all application messages of installation are corresponding is more than or equal to Second Threshold, and the first label counting value corresponding to described all application messages is zero, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
In this step, in practical application, first threshold can be equal with Second Threshold, it is also possible to not etc..As an alternative embodiment, if in the application that the electronic equipment that user uses is installed, in the applying label that each application message maps, the label counting value identical with the applying label in femaleness applying label storehouse is more than or equal to 2, and not having the applying label identical with arbitrary applying label in masculinity applying label storehouse, it is determined that this user is female user.
In the embodiment of the present invention, as another alternative embodiment, the method also includes:
If the first label counting value that a certain application message is corresponding and the second label counting value are respectively less than the 3rd threshold value, obtain the described a certain user's statistical data being applied in the electronic equipment having determined that user property, in described user's statistical data, if user's accounting of described first user attribute exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described first user attribute;If user's accounting of described second user property exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described second user property.
In this step, as an alternative embodiment, accounting threshold value could be arranged to 70%.In the embodiment of the present invention, for not hitting the application message of two or more applying label, can according to the user account information being registered to this application, by background query judge this application be fill on male's electronic equipment ratio is many, or fill on women electronic equipment ratio is many, if it is all on male's electronic equipment that the application of 70% is installed, then judge that this application is the application that male installs, namely determine in electronic equipment that the user property using this application is male;And if the application of 70% installation is all on women electronic equipment, then judging that this application is the application that women installs, namely determining that the user property using this application in electronic equipment is women.
In the embodiment of the present invention, as another alternative embodiment, the method also includes:
If user's accounting of first user attribute is not above the accounting threshold value pre-set, and user's accounting of the second user property is not above the accounting threshold value that pre-sets, it is determined that the user property using described a certain application in electronic equipment is undetermined.
As an alternative embodiment, the method can also include:
User profile corresponding for user's the first attribute determined is write the first attribute library, it is to be determined to user profile corresponding to user's the second attribute write the second attribute library.
In this step, as an alternative embodiment, user profile includes: subscriber directory number, user's QQ number, electronic equipment IP address, electronic equipment MAC Address etc..
In the embodiment of the present invention, it is also possible to the user profile including user property in the register account number information according to user is write corresponding attribute library.
As an alternative embodiment, the method can also include:
According to the user property that value-added service application message to be pushed requires, if the user property of described requirement is described user's the first attribute, push described value-added service application message to the user in described first attribute library;If the user property of described requirement is described user's the second attribute, push described value-added service application message to the user in described second attribute library.
In the embodiment of the present invention, as an alternative embodiment, it is also possible to the user being undetermined to user property pushes value-added service application message.
As an alternative embodiment, after the user property that the value-added service application message that described foundation is to be pushed requires, if the user property of described requirement is that before described user's the first attribute, the method can also include:
Inquire about in the register account number information of user corresponding to described electronic equipment and whether include user property, if the user property that the user property comprising and comprising requires with value-added service application message described to be pushed matches, push value-added service application message to described user;If do not comprised, if performing the step that user property is described user's the first attribute of described requirement.
As another alternative embodiment, the method can also include:
Monitor and record the operation behavior of user's value-added service application message to pushing.
In this step, by recording the operation behavior of user's supplementary service information to pushing, it is possible to the supplementary service information for follow-up propelling movement accumulates related data, for instance, if this supplementary service information was never had by user clicks the operation behavior browsed, then can push row from the user of this value-added serviceIn table, delete this user.
In the embodiment of the present invention, by obtaining each application installation kit installed in electronic equipment;Extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;Inquire about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;The first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;When described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.So, by identifying the application installed in the electronic device, obtain the applying label that each application message installed is corresponding, carry out mating counting with the first applying label storehouse pre-set and the second applying label storehouse, thus determining user property according to corresponding count value, make supplementary service information can carry out directed accurately input according to the user property utilizing applying label identification, enhance supplementary service information browsed by the user of relative users attribute or produce the probability of purchasing behavior, can effectively reduce the input cost of value-added service operator, promote the pushing efficiency of value-added service and push effect.
Fig. 2The apparatus structure signal of user property is obtained for the embodiment of the present inventionFigure.Referring toFig. 2, this device includes: application installation kit acquisition module 21, application query module 22, applying label enquiry module 23, counting module 24 and user property determine module 25, wherein,
Application installation kit acquisition module 21, for obtaining each application installation kit installed in electronic equipment;
In the embodiment of the present invention, as an alternative embodiment, application installation kit includes but not limited to: Android installation kit, Saipan system installation kit, jar installation kit, Fructus Mali pumilae application program installation kit and executable file installation kit etc..
In the embodiment of the present invention, as an alternative embodiment, for Android installation kit, it is possible to by the Default saving path of locating mobile telephones installation kit: sdcard/tencent/tassistant/apk obtains mounted Android application installation kit.
As an alternative embodiment, it is possible to by all application installation kits installed in scan mode identification electronic equipment.
Application query module 22, for extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
In the embodiment of the present invention, it is possible to by the technical staff of third-party operator by resolving and installation application installation kit, thus obtaining the mapping relations of application and application installation handbag name information.
Applying label enquiry module 23, for inquiring about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
In the embodiment of the present invention, as an alternative embodiment, each electronic equipment is provided with one or more application, the corresponding application message of each application, the corresponding one or more applying labels of each application message.
In the embodiment of the present invention, as an alternative embodiment, it is possible to by the applying label in third-party application market is crawled, get the applying label that all application messages map respectively, thus building the mapping relations of application message and applying label.
Counting module 24, for the first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
In the embodiment of the present invention, as an alternative embodiment, counting module 24 includes: Traversal Unit, the first label counting unit and the second label counting unit (In figureNot shown), wherein,
Traversal Unit, for traveling through the applying label that described application message maps;
First label counting unit, if the applying label of described mapping is identical with the arbitrary applying label in described first applying label storehouse, adds 1 by the first corresponding for described application message label counting value, and described first label counting value initial value is zero;
Second label counting unit, if the applying label of described mapping is identical with the arbitrary applying label in described second applying label storehouse, adds 1 by the second corresponding for described application message label counting value, and described second label counting value initial value is zero.
In the embodiment of the present invention, the corresponding one first label counting value of each application message and one second label counting value.
As an alternative embodiment, first applying label storehouse is masculinity applying label storehouse, second applying label storehouse is femaleness applying label storehouse, wherein, masculinity applying label storehouse is for storing the applying label with masculinity or applying label list, and femaleness applying label storehouse is for storing the applying label with femaleness or applying label list.
In the embodiment of the present invention, as an alternative embodiment, the applying label in masculinity applying label storehouse includes but not limited to: body-building, beauty, geek, military affairs, physical culture etc..
In the embodiment of the present invention, as an alternative embodiment, the applying label in femaleness applying label storehouse includes but not limited to: U.S. face, physiology, mother and baby, aunt, cosmetic, maintenance etc..
In the embodiment of the present invention, as an alternative embodiment, masculinity applying label storehouse and femaleness applying label storehouse can be only fitted to cloud server, and can by artificial operation maintenance.
As another alternative embodiment, counting module 24 includes: applying label Traversal Unit, the 3rd counting unit and the 4th counting unit (In figureNot shown), wherein,
Travel through the applying label that in described electronic equipment, each application message maps successively;
3rd counting unit, if the applying label of described mapping is identical with the arbitrary applying label in described first applying label storehouse, adds 1 by described first label counting value, and described first label counting value initial value is zero;
4th counting unit, if the applying label of described mapping is identical with the arbitrary applying label in described second applying label storehouse, adds 1 by described second label counting value, and described second label counting value initial value is zero.
In the embodiment of the present invention, as an alternative embodiment, each electronic equipment correspondence one first label counting value and one second label counting value.
User property determines module 25, for when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
In the embodiment of the present invention, as an alternative embodiment, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, and the second label counting value corresponding to described a certain application message is zero, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps.
As another alternative embodiment, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps.
As yet another alternative embodiment, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value that all application message correspondences installed in electronic equipment add up is more than or equal to first threshold, and accumulative the second label counting value of described all application message correspondences is zero, it is determined that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps.
As an alternative embodiment, described first label counting value and described second label counting value meet user's the second attribute conditions pre-set and include:
If the second label counting value corresponding to a certain application message is more than or equal to Second Threshold, and the first label counting value corresponding to described a certain application message is zero, it is determined that the user property using the described a certain application of described electronic equipment is user's the second attribute that described second applying label storehouse maps;Or,
If the second label counting value corresponding to a certain application message is more than or equal to Second Threshold, it is determined that the user property using the described a certain application of described electronic equipment is user's the second attribute that described second applying label storehouse maps;Or,
If the second label counting value that in electronic equipment, all application messages of installation are corresponding is more than or equal to Second Threshold, and the first label counting value corresponding to described all application messages is zero, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
In the embodiment of the present invention, as another alternative embodiment, this device also includes:
User property determines module 26 again, if the first label counting value that a certain application message is corresponding and the second label counting value are respectively less than the 3rd threshold value, obtain the described a certain user's statistical data being applied in the electronic equipment having determined that user property, in described user's statistical data, if user's accounting of described first user attribute exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described first user attribute;If user's accounting of described second user property exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described second user property.
In the embodiment of the present invention, if user's accounting of first user attribute is not above the accounting threshold value pre-set, and second user's accounting of user property be not above the accounting threshold value that pre-sets, it is determined that the user property using described a certain application in electronic equipment is undetermined.
As yet another alternative embodiment, this device also includes:
Attribute memory module 27, for writing the first attribute library by user profile corresponding for user's the first attribute determined, it is to be determined to user profile corresponding to user's the second attribute write the second attribute library.
In the embodiment of the present invention, as an alternative embodiment, user profile includes: subscriber directory number, user's QQ number, electronic equipment IP address, electronic equipment MAC Address etc..As yet another alternative embodiment, this device also includes:
Pushing module 28, for the user property required according to value-added service application message to be pushed, if the user property of described requirement is described user's the first attribute, pushes described value-added service application message to the user in described first attribute library;If the user property of described requirement is described user's the second attribute, push described value-added service application message to the user in described second attribute library.
As yet another alternative embodiment, this device also includes:
Logging modle 29, for monitoring and record the operation behavior of user's value-added service application message to pushing.
The embodiment of the present invention also provides for a kind of electronic equipment, and described electronic equipment comprises the device described in aforementioned any embodiment.
Fig. 3Structural representation for one embodiment of electronic equipment of the present inventionFigure, it is possible to achieve the present inventionFig. 1-2The flow process of illustrated embodiment,Such as Fig. 3Shown in, above-mentioned electronic equipment may include that housing 31, processor 32, memorizer 33, circuit board 34 and power circuit 35, and wherein, circuit board 34 is placed in the interior volume that housing 31 surrounds, processor 32 and memorizer 33 and is arranged on circuit board 34;Power circuit 35, powers for each circuit or the device for above-mentioned electronic equipment;Memorizer 33 is used for storing executable program code;Processor 32 runs the program corresponding with executable program code by reading the executable program code of storage in memorizer 33, is used for performing following operation:
Obtain each application installation kit installed in electronic equipment;
Extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
Inquire about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
The first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
When described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
The step that concrete execution process and the processor 32 of above-mentioned steps are performed further by processor 32 by operation executable program code, it is possible to referring to the present inventionFig. 1-2The description of illustrated embodiment, does not repeat them here.
This electronic equipment exists in a variety of forms, includes but not limited to:
(1) mobile communication equipment: the feature of this kind equipment is to possess mobile communication function, and to provide speech, data communication for main target.This Terminal Type includes: smart mobile phone (such as iPhone), multimedia handset, functional mobile phone, and low-end mobile phone etc..
(2) super mobile personal computer equipment: this kind equipment belongs to the category of personal computer, has calculating and processes function, generally also possessing mobile Internet access characteristic.This Terminal Type includes: PDA, MID and UMPC equipment etc., for instance iPad.
(3) portable entertainment device: this kind equipment can show and play content of multimedia.This kind equipment includes: audio frequency, video player (such as iPod), handheld device, e-book, and intelligent toy and portable car-mounted navigator.
(4) server: the equipment of the service of calculating is provided, the composition of server includes processor, hard disk, internal memory, system bus etc., server is similar with general computer architecture, but owing to needing to provide highly reliable service, therefore require higher in disposal ability, stability, reliability, safety, extensibility, manageability etc..
(5) other have the electronic equipment of data interaction function.
The embodiment of the present invention additionally provides a kind of storage medium, is used for storing application program, and described application program is for performing a kind of method obtaining user property that the embodiment of the present invention provides.
The embodiment of the present invention additionally provides a kind of application program, for performing a kind of method obtaining user property that the embodiment of the present invention provides.
One of ordinary skill in the art will appreciate that all or part of flow process realizing in above-described embodiment method, can be by the hardware that computer program carrys out instruction relevant to complete, described program can be stored in a computer read/write memory medium, this program is upon execution, it may include such as the flow process of the embodiment of above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-OnlyMemory, ROM) or random store-memory body (RandomAccessMemory, RAM) etc..
The above; being only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, any those familiar with the art is in the technical scope that the invention discloses; the change that can readily occur in or replacement, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be withClaimProtection domain be as the criterion.

Claims (10)

1. the method obtaining user property, it is characterised in that described method includes:
Obtain each application installation kit installed in electronic equipment;
Extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
Inquire about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
The first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
When described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
2. method according to claim 1, it is characterized in that, described the first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse includes:
Travel through the applying label that described application message maps;
If the applying label of described mapping is identical with the arbitrary applying label in described first applying label storehouse, adding 1 by the first corresponding for described application message label counting value, described first label counting value initial value is zero;If the applying label of described mapping is identical with the arbitrary applying label in described second applying label storehouse, adding 1 by the second corresponding for described application message label counting value, described second label counting value initial value is zero.
3. method according to claim 2, it is characterized in that, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, and the second label counting value corresponding to described a certain application message is zero, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps.
4. method according to claim 2, it is characterized in that, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value corresponding to a certain application message is more than or equal to first threshold, it is determined that the user property using the described a certain application of described electronic equipment is user's the first attribute that described first applying label storehouse maps.
5. method according to claim 2, it is characterised in that described the second corresponding for described application message label counting value added 1 after, described method also includes:
Judge whether described application message is the unique application message in described electronic equipment, if not, travel through the applying label that in described electronic equipment, other application message each maps successively, described first label counting value corresponding for described application message or described second label counting value are added up.
6. method according to claim 5, it is characterized in that, described when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, it is determined that the user property using described electronic equipment is that user's the first attribute that described first applying label storehouse maps includes:
If the first label counting value that all application message correspondences installed in electronic equipment add up is more than or equal to first threshold, and cumulative the second label counting value of described all application message correspondences is zero, it is determined that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps.
7. the method according to any one of claim 1 to 6, it is characterised in that described method also includes:
If the first label counting value that a certain application message is corresponding and the second label counting value are respectively less than the 3rd threshold value, obtain the described a certain user's statistical data being applied in the electronic equipment having determined that user property, in described user's statistical data, if user's accounting of described first user attribute exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described first user attribute;If user's accounting of described second user property exceedes the accounting threshold value pre-set, it is determined that the user property using described a certain application in electronic equipment is described second user property.
8. method according to claim 7, it is characterised in that described method also includes:
User profile corresponding for user's the first attribute determined is write the first attribute library, it is to be determined to user profile corresponding to user's the second attribute write the second attribute library.
9. the device obtaining user property, it is characterised in that described device includes: application installation kit acquisition module, application query module, applying label enquiry module, counting module and user property determine module, wherein,
Application installation kit acquisition module, for obtaining each application installation kit installed in electronic equipment;
Application query module, for extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
Applying label enquiry module, for inquiring about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
Counting module, for the first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
User property determines module, for when described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
10. an electronic equipment, it is characterised in that described electronic equipment includes: housing, processor, memorizer, circuit board and power circuit, wherein, circuit board is placed in the interior volume that housing surrounds, processor and memorizer and arranges on circuit boards;Power circuit, powers for each circuit or the device for above-mentioned electronic equipment;Memorizer is used for storing executable program code;Processor runs the program corresponding with executable program code by reading the executable program code of storage in memorizer, is used for performing following operation:
Obtain each application installation kit installed in electronic equipment;
Extracting the bag name information of the application installation kit obtained successively, the application message that inquiry prestores installs the mapping relations of handbag name information with application, obtains the application message of the bag name information MAP of the application installation kit of described acquisition;
Inquire about the mapping relations of application message and the applying label pre-set, one or more applying labels that the application message acquired maps;
The first label counting value that the accumulative applying label obtained matches with the first applying label storehouse pre-set respectively, and, the second label counting value matched with the second applying label storehouse;
When described first label counting value meets, with described second label counting value, user's the first attribute conditions pre-set, determine that the user property using described electronic equipment is user's the first attribute that described first applying label storehouse maps, when described first label counting value meets, with described second label counting value, user's the second attribute conditions pre-set, it is determined that the user property using described electronic equipment is user's the second attribute that described second applying label storehouse maps.
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