CN105787766A - Mobile self-media service e-commerce platform - Google Patents
Mobile self-media service e-commerce platform Download PDFInfo
- Publication number
- CN105787766A CN105787766A CN201610117288.XA CN201610117288A CN105787766A CN 105787766 A CN105787766 A CN 105787766A CN 201610117288 A CN201610117288 A CN 201610117288A CN 105787766 A CN105787766 A CN 105787766A
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- tuimao
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- cat
- media
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a mobile self-media service e-commerce platform. The mobile self-media service e-commerce platform comprises a media advertising service e-commerce trading platform named as "tuimao.me" APP. The media advertising service e-commerce trading platform mainly comprises three function plates: advertising promotion, news reading and optional promotion. The advertising promotion means that a user can use fragmentation time to selectively issue an advertising task issued on a "tuimao.me" background by an advertiser to a third third-party platform such as a friend circle, qq, microblog and the like, and if a friend of the "tuimao.me" user views the content issued by the "tuimao.me" user, clicks and views or forwards secondarily, the "tuimao.me" user will obtain corresponding advertising earnings. The news reading includes current, newest and most popular hot news, the "tuimao.me" user is enabled to know the newest news immediately and the "tuimao.me" will also make accurate analysis and recommendation according to the reading habit of the user. The optional promotion means that the advertiser can autonomously select the "tuimao.me" users to deliver the advertisement precisely, and each "tuimao.me" self-media user will obtain estimation from the advertiser according to the previous communicating effect.
Description
Technical field
The present invention relates to mobile from media services e-commerce platform.
Background technology
Moving advertising is segmented into different classifications according to different latitude, instantly most commonly seen advertisement form banner nothing but, table plague, video etc., current Chinese market moving advertising is relatively common also with regard to following five big classes: picture category advertisement, Rich Media's series advertisements, video class advertisement, excitation series advertisements and primary advertisement.We just understand one by one and analyze below.Though form has difference, but basic demand is all consistent, namely the potential value of advertisement is attracted audient by the combination of concrete picture, word, audio frequency and video, thus reaching the purpose of advertisement marketing.
Mobile terminal is replacing PC, becomes people and accesses the major way of the Internet, and Internet service and information are also just progressively from centered by PC, and to changing centered by the mobile terminals such as mobile phone, mobile terminal is by one of main input carrier becoming advertisement.
Summary of the invention
(1) to solve the technical problem that
For solving the problems referred to above, the present invention proposes and moves from media services e-commerce platform, and everybody is from media, and everybody propagates valuable.
(2) technical scheme
The present invention from media services e-commerce platform, including media advertisement service electricity business's transaction platform and be named as and push away cat APP, it mainly includes advertisement promotion, news is read and three function plates of free popularization, described free popularization refers to that advertiser is issued to the third-party platforms such as circle of friends, qq, microblogging pushing away the advertisement tasks issued on cat backstage (push away visitor precious) with utilizing fragmentation time selectivity by user, and concrete operations are as follows:
A () user registers at platform, and the verity of guarantee information；
B () advertiser is pushing away cat backstage (pushing away visitor precious) releasing advertisements task, it is ensured that the legitimacy of advertisement；
C () user utilizes fragmentation selection of time to push away the advertisement tasks on cat platform and is issued to the third-party platforms such as circle of friends, qq, microblogging；
D () pushes away the friend of the third-party platform of cat user and views the content pushing away cat user issue, click and consult or secondary forwarding, push away cat user and will obtain corresponding ad revenue；
E () helps advertiser to realize marketing effectiveness, media commercialization, Consumer's Experience tripartite's win-win；
F () data precipitate, determine the brand value of user according to user advertising effect and reading habit；
G () pushes away cat user and obtains other services that platform provides, as interest is read, brand knowledge is propagated, and electricity business is preferential.
(3) beneficial effect
The present invention is compared with prior art, its have the advantages that the present invention from media services e-commerce platform, advertiser is helped to realize marketing effectiveness, media commercialization, Consumer's Experience tripartite's win-win, compare pc the Internet, mobile Internet has the advantage that the fragmentation time fully incorporating user, significantly increase the use sight of user, user can participate in the middle of marketing activity round-the-clock, whenever and wherever possible, and, in the different time periods, behavior characteristics for user is different, and advertiser can suit the remedy to the case；Mobile equipment is moving along with the physical location change of people, therefore, the moving advertising based on geographical position can push associated advertising content highly accurately to the user of geographic vicinity, holds this key element, can be furthered the distance of user and advertiser, makes ad click rate be greatly improved；Mobile terminal has " uniqueness ", the standardized informations such as type, operating system, IMEI are obtained under the premise of not invasion of privacy, understand the APP type that user uses, through user behavior analysis and data mining, thus moving precisely throwing in of advertisement with personalization.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, the accompanying drawing used required in embodiment or description of the prior art will be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the premise not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the simple declaration figure pushing away cat APP platform of the present invention.
Detailed description of the invention
Mobile from media services e-commerce platform as shown in drawings, including media advertisement service electricity business's transaction platform and be named as and push away cat APP, it mainly includes advertisement promotion, news is read and three function plates of free popularization, described free popularization refers to that advertiser is issued to the third-party platforms such as circle of friends, qq, microblogging pushing away the advertisement tasks issued on cat backstage (push away visitor precious) with utilizing fragmentation time selectivity by user, and concrete operations are as follows:
A () user registers at platform, and the verity of guarantee information；
B () advertiser is pushing away cat backstage (pushing away visitor precious) releasing advertisements task, it is ensured that the legitimacy of advertisement；
C () user utilizes fragmentation selection of time to push away the advertisement tasks on cat platform and is issued to the third-party platforms such as circle of friends, qq, microblogging；
D () pushes away the friend of the third-party platform of cat user and views the content pushing away cat user issue, click and consult or secondary forwarding, push away cat user and will obtain corresponding ad revenue；
E () helps advertiser to realize marketing effectiveness, media commercialization, Consumer's Experience tripartite's win-win；
F () data precipitate, determine the brand value of user according to user advertising effect and reading habit；
G () pushes away cat user and obtains other services that platform provides, as interest is read, brand knowledge is propagated, and electricity business is preferential.
The present invention from media services e-commerce platform, there is following useful fruit: the present invention from media services e-commerce platform be a big data micromarketing platform, it is based on wechat circle of friends etc., input can be taken various forms, rely on relation chain to carry out interactive communication, and cost is controlled, considerable benefit, throw in effect advertisement launching platform accurately to utilize expert data Processing Algorithm to realize；Also it is that a wechat user can pass through to get task simultaneously, shares soft literary composition, participation activity, freely the simple Extension Software Platform earning income.The present invention helps advertiser to realize marketing effectiveness, media commercialization thus reaching the effect of tripartite's win-win, compare pc the Internet, mobile Internet has the advantage that the fragmentation time fully incorporating user, significantly increase the use sight of user, user can round-the-clock, participate in the middle of marketing activity whenever and wherever possible, and, in the different time periods, behavior characteristics for user is different, and advertiser can suit the remedy to the case；Mobile equipment is moving along with the physical location change of people, therefore, the moving advertising based on geographical position can push associated advertising content highly accurately to the user of geographic vicinity, holds this key element, can be furthered the distance of user and advertiser, makes ad click rate be greatly improved；Mobile terminal has " uniqueness ", the standardized informations such as type, operating system, IMEI are obtained under the premise of not invasion of privacy, understand the APP type that user uses, through user behavior analysis and data mining, thus moving precisely throwing in of advertisement with personalization.
Embodiment described above is only that the preferred embodiment of the present invention is described, and not the spirit and scope of the present invention is defined.Under the premise without departing from design concept of the present invention; various modification that technical scheme is made by this area ordinary person and improvement; protection scope of the present invention all should be dropped into, the technology contents that the present invention is claimed, all record in detail in the claims.
Claims (1)
1. move from media services e-commerce platform, it is characterized in that: include media advertisement service electricity business's transaction platform and be named as and push away cat APP, it mainly includes advertisement promotion, news is read and three function plates of free popularization, described free popularization refers to that advertiser is issued to the third-party platforms such as circle of friends, qq, microblogging pushing away the advertisement tasks issued on cat backstage (push away visitor precious) with utilizing fragmentation time selectivity by user, and concrete operations are as follows:
User registers at platform, and the verity of guarantee information；
Advertiser is pushing away cat backstage (pushing away visitor precious) releasing advertisements task, it is ensured that the legitimacy of advertisement；
User utilizes fragmentation selection of time to push away the advertisement tasks on cat platform and is issued to the third-party platforms such as circle of friends, qq, microblogging；
The friend pushing away the third-party platform of cat user views the content pushing away cat user issue, clicks and consults or secondary forwarding, pushes away cat user and will obtain corresponding ad revenue；
Advertiser is helped to realize marketing effectiveness, media commercialization, Consumer's Experience tripartite's win-win；
Data precipitate, and determine the brand value of user according to user advertising effect and reading habit；
Pushing away cat user and obtain other services that platform provides, as interest is read, brand knowledge is propagated, and electricity business is preferential.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610117288.XA CN105787766A (en) | 2016-03-02 | 2016-03-02 | Mobile self-media service e-commerce platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610117288.XA CN105787766A (en) | 2016-03-02 | 2016-03-02 | Mobile self-media service e-commerce platform |
Publications (1)
| Publication Number | Publication Date |
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| CN105787766A true CN105787766A (en) | 2016-07-20 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201610117288.XA Pending CN105787766A (en) | 2016-03-02 | 2016-03-02 | Mobile self-media service e-commerce platform |
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| CN (1) | CN105787766A (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106875214A (en) * | 2017-01-13 | 2017-06-20 | 深圳市智慧交通有限公司 | A kind of advertisement sending method shared based on circle of friends and system |
| CN107274221A (en) * | 2017-06-12 | 2017-10-20 | 王亚杰 | A kind of page network promotion method and system |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN108596644A (en) * | 2018-03-12 | 2018-09-28 | 北京搜狐新媒体信息技术有限公司 | A kind of native content dissemination method and device |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20030234819A1 (en) * | 2002-06-24 | 2003-12-25 | General Dynamics C4 Systems, Inc. | Systems and methods for providing media content |
| CN101192286A (en) * | 2006-11-27 | 2008-06-04 | 赵频 | Winning-together system and method |
| CN101661592A (en) * | 2008-08-25 | 2010-03-03 | 冼剑光 | Method for releasing advertisements by real social network |
-
2016
- 2016-03-02 CN CN201610117288.XA patent/CN105787766A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20030234819A1 (en) * | 2002-06-24 | 2003-12-25 | General Dynamics C4 Systems, Inc. | Systems and methods for providing media content |
| CN101192286A (en) * | 2006-11-27 | 2008-06-04 | 赵频 | Winning-together system and method |
| CN101661592A (en) * | 2008-08-25 | 2010-03-03 | 冼剑光 | Method for releasing advertisements by real social network |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106875214A (en) * | 2017-01-13 | 2017-06-20 | 深圳市智慧交通有限公司 | A kind of advertisement sending method shared based on circle of friends and system |
| CN107274221A (en) * | 2017-06-12 | 2017-10-20 | 王亚杰 | A kind of page network promotion method and system |
| CN107527226A (en) * | 2017-07-12 | 2017-12-29 | 深圳财富圈电子商务有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN108596644A (en) * | 2018-03-12 | 2018-09-28 | 北京搜狐新媒体信息技术有限公司 | A kind of native content dissemination method and device |
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Legal Events
| Date | Code | Title | Description |
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| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| TA01 | Transfer of patent application right | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20190320 Address after: 401120 data of Xiantao street, Yubei District, Chongqing 19 Applicant after: Chongqing Push Cat Technology Co., Ltd. Address before: 400000 Chongqing Dadukou District Chunhui Road Street Cuibai Road 101 Building 5-1 Building 5M Applicant before: CHONGQING KUAIYIZHUAN CULTURE MEDIA CO., LTD. |
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| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20160720 |