CN105677866B - A kind of content transformation method for tracing, device, system and conversion server - Google Patents
A kind of content transformation method for tracing, device, system and conversion server Download PDFInfo
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- CN105677866B CN105677866B CN201610012188.0A CN201610012188A CN105677866B CN 105677866 B CN105677866 B CN 105677866B CN 201610012188 A CN201610012188 A CN 201610012188A CN 105677866 B CN105677866 B CN 105677866B
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Abstract
The invention discloses a kind of content transformation method for tracing, and suitable for executing in conversion server, the landing page map table including landing page address and its corresponding content item mark is previously stored in the conversion server.This method comprises: receiving client server in the content transformation request for detecting that user sends after generation conversion behavior in landing page, the cookie information of landing page address and user browser is carried in content transformation request, the cookie information includes the click mark and its corresponding content item mark that user clicks content item in target pages；The corresponding content item mark of landing page address in content transformation request is obtained from the landing page map table；And the content item mark that will acquire is matched with the content item mark in cookie information, if successful match, it is determined that content item converts successfully.The present invention also provides a kind of content transformation follow-up mechanism, system and conversion servers.
Description
Technical field
The invention belongs to computer and Internet technical fields, and in particular to a kind of content transformation method for tracing device, is
System and conversion server.
Background technique
In general, user is when accessing a target pages of comprehensive website or class website of trading, same target pages
In have multiple location advertisings, each location advertising has different ad materials, when the user clicks after different ad materials
Different advertisement landings page (landing page) can be entered accordingly, and wherein advertisement landing page refers to that the client of website provides
Advertisement promotion page, the advertisement promotion page be arranged in client server.User (visitor) clicks advertisement chain on target pages
It connects, is known as advertising conversion behavior in the registration generated of landing page, the behaviors such as place an order.The website for providing advertising service can dispose advertisement
Convert server, when user land page occur advertising conversion behavior after, jump to advertising conversion server carry out advertising conversion
It calculates and statistics conversion log, i.e. advertising conversion server can be tracked advertising conversion.
In a kind of existing advertising conversion tracing scheme, client disposes conversion in the landing page of client server first
Script is tracked, such as<script src=‘http://xxx.com/cpl.js'></script>, then providing advertising service
Website target pages (advertisement page) on promoted by advertisement position A, the page where advertisement position A is by the wide of website
Can the clickthrough that advertisement position A is automatically generated after exposing server be accused, such as http://xxx.com from=123 | | 2345 |
abc.When user is when target pages click advertisement position A, parameter is carried by the clickthrough (click url) of advertisement position A and is arrived
Land page.When user is when landing page generation conversion behavior, the above-mentioned conversion tracking script for being deployed in landing page can collect click
From information in link, and conversion information back is judged to the advertising conversion server of website by advertising conversion server
Whether user's conversion behavior effectively and to advertiser carries out charging.
But the landing page address that usual client submits is encrypt by third party or client oneself has and monitors advertisement point
The demand of effect is hit, landing page address can further be encapsulated.Such as the double-click (doubleclick) of client's offer
Does is location http://doubleclick.net/s s=ajshdbxdgmmbuwuyet is exposed by advertisement exposure server
Does is light, it http://doubleclick.net/s that the address generated after from information is added in the address url s=
Ajshdbxdgmmbuwuyet&from=123 | | 2345 | abc, it can be seen that the parameter of the address url include encryption information and
The combination of non-encrypted information, this influences whether the monitoring of the advertisement effect of client, and even resulting in the landing page can not normally open.
In existing another advertising conversion tracing scheme, client's deployment conversion tracking script equally in landing page,
Such as<script src=‘http://xxx.com/cpl.js'></script>, then pass through advertisement position A on advertisement page
It is promoted.When user is when advertisement page clicks advertisement position A, ad click server can be by from=123 | | 2345 | abc
Information be written in the cookie of user browser, and landing page is opened by the clickthrough of advertisement position A.When user is falling
When ground page generates conversion behavior, the script for being deployed in landing page can collect from information in cookie, and conversion information is returned
It is transmitted to advertising conversion server.
But in some scenarios, if user is in the corresponding landing page of opening advertisement A, there is no conversion behaviors, again
The chained address of advertisement B is clicked, it is last to carry out conversion behavior back to the landing page of advertisement A again, it will lead to user's
Cookie information is capped, occurs to intersect dislocation when measuring eventually by the advertising conversion that advertisement position A is generated.
Summary of the invention
Exist above for this purpose, the present invention provides the new scheme of one kind to try hard to solve the problems, such as or at least alleviate.
According to an aspect of the present invention, a kind of content transformation method for tracing is provided, suitable for being executed in conversion server,
The landing page map table including landing page address and its corresponding content item mark is previously stored in the conversion server.It should
Content transformation method for tracing include: receive client server detect user landing page in meet intended conversion condition
Behavior after, the content transformation of transmission is requested, and landing page address and user browser are carried in content transformation request
Cookie information.Wherein, cookie information include click mark that user clicks content item in target pages and
After its corresponding content item identifies, and user clicks content item in target pages, corresponding landing page is jumped to.From falling
The corresponding content item mark of landing page address in content transformation request, and the content that will acquire are obtained in ground page map table
Entry mark is matched with the content item mark in cookie information.If successful match, it is determined that content item is converted to
Function, and by the content item of successful match mark and corresponding click identification record into conversion log.
Optionally, content transformation method for tracing according to the present invention wherein includes multiple content items in target pages, and
Click mark and its corresponding content item mark in cookie information specifically: according to user to multiple in target pages
The time sequencing that content item is clicked arranges, predetermined number clicks mark and its corresponding content item mark.
Optionally, content transformation method for tracing according to the present invention, content item mark and the cookie that will acquire believe
Content item mark the step of being matched in breath include: according to click the time from it is rear to first sequence from cookie information
Content item mark is taken out one by one；It is identical to judge that the content item got mark is identified whether with the content item taken out；If
It is identical, it is determined that otherwise that successful match takes out next content item mark from cookie information and continues to judge.
Optionally, content transformation method for tracing according to the present invention further includes clicking server to detect user in target
After clicking in the page to content item, it is clear that current click mark and its corresponding content item mark are added to user
It lookes in the cookie information of device, wherein if the number of the click mark and its corresponding content item mark that include in cookie information
Mesh is more than the predetermined number, then deletes oldest click mark and its corresponding content item mark.
Optionally, content transformation method for tracing according to the present invention further includes being calculated according to click logs and conversion log
The conversion ratio of content item.Wherein, click logs are carried out by click server according to click behavior of the user in target pages
Record obtains, and conversion ratio is that content item converts successful number and the content item is clicked the ratio of number in target webpage
Rate.
Optionally, content transformation method for tracing according to the present invention, further include launch server response user access ask
It asks, shows relevant content item information in target pages, and content item impression information is recorded and is launched in log.
According to a further aspect of the invention, a kind of content transformation follow-up mechanism is provided, suitable for residing in conversion server
In, including storage unit, receiving unit and matching unit.Wherein, storage unit is suitable for storage landing page map table, the landing page
Mapping table includes landing page address and its corresponding content item mark.Receiving unit is suitable for receiving client server and is detecting
After user meets the behavior of intended conversion condition in landing page, the content transformation of transmission is requested.Content item conversion
Request carries the cookie information of landing page address and user browser.Wherein, cookie information includes user in target
The click mark and its corresponding content item mark that content item is clicked in the page, and user is at target pages midpoint
After hitting content item, corresponding landing page is jumped to.Matching unit is suitable for obtaining content transformation request from landing page map table
In landing page address corresponding content item mark, and the content item mark that will acquire in the cookie information
Content item mark is matched.If successful match, it is determined that content item converts successfully, and by the content item of successful match
Mark and corresponding click identification record are into conversion log.
Optionally, content transformation follow-up mechanism according to the present invention wherein includes multiple content items in target pages,
Click mark and its corresponding content item mark in cookie information specifically: according to user to multiple in target pages
The time sequencing that content item is clicked arranges, predetermined number clicks mark and its corresponding content item mark.
Optionally, content transformation follow-up mechanism according to the present invention, matching unit, which is suitable for being determined according to following manner, to be obtained
To content item identify and with the content item in the cookie information identify whether to match: according to the click time from rear to elder generation
Sequence taken out one by one from cookie information content item mark；The content for judging the content item got mark and taking out
Entry identifies whether identical；If they are the same, it is determined that otherwise successful match takes out next content item mark from cookie information
Continue to judge.
Optionally, content transformation follow-up mechanism according to the present invention, further includes computing unit, be suitable for according to click logs and
Convert the conversion ratio that log calculates content item.Wherein point of the click logs by click server according to user in target pages
The behavior of hitting is recorded to obtain, and conversion ratio is that content item converts successful number and the content item in target webpage by point
Hit the ratio of number.
According to a further aspect of the invention, a kind of conversion server is provided, is tracked including content transformation of the invention
Device.
According to a further aspect of the invention, a kind of content transformation tracing system is provided, including clicks server and Ben Fa
Bright conversion server.It clicks server to be adapted to detect for user after clicking content item in target pages, will work as
Preceding click mark and its corresponding content item mark is added in the cookie information of user browser.If wherein cookie
The number of the click mark and its corresponding content item mark that include in information is more than the predetermined number, then deletes oldest
Click mark and its corresponding content item mark.
Content transformation tracing scheme according to the present invention, by click track of the user in target pages, i.e., recently repeatedly
The click of click identifies and its corresponding content item mark is recorded into cookie information, and by the time sequencing clicked into
Row storage.When user is when landing page triggering conversion behavior, conversion server searches landing page according to landing page map table first
The corresponding content item mark in address, and matched one by one with a plurality of content item mark in above-mentioned cookie information, root
Judge whether conversion behavior is effective according to matching result.Efficiently solving in this way can not be accurate when intersect and click to content item
The problem of carrying out conversion tracking.In addition, can not normally not opened after adding multiple parameters present invention also avoids landing page address
Situation, and client has been effectively ensured to the monitoring effect of content item.
Detailed description of the invention
To the accomplishment of the foregoing and related purposes, certain illustrative sides are described herein in conjunction with following description and drawings
Face, these aspects indicate the various modes that can practice principles disclosed herein, and all aspects and its equivalent aspect
It is intended to fall in the range of theme claimed.Read following detailed description in conjunction with the accompanying drawings, the disclosure it is above-mentioned
And other purposes, feature and advantage will be apparent.Throughout the disclosure, identical appended drawing reference generally refers to identical
Component or element.
Fig. 1 shows the deployed environment schematic diagram of content transformation tracing system 100 according to an embodiment of the invention；
Fig. 2 shows the schematic diagrames of content transformation follow-up mechanism 210 according to an embodiment of the invention；
Fig. 3 shows the flow chart of content transformation method for tracing according to an embodiment of the invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
Fig. 1 shows the deployed environment schematic diagram of content transformation tracing system 100 according to an embodiment of the invention.Such as
Described in Fig. 1, content transformation tracing system 100 is connect with user equipment and client-server communication, is wherein resident in user equipment
There is browser, and have multiple content items in the target pages of the website of browser access, as there are multiple advertisements in advertising page
Position.User can enter accordingly in the landing page of client server after clicking some content item, the homepage such as in the family of automobile
The upper advertisement position for clicking automobile A will enter the landing page of automobile A.Disclosure entry can be and can click on website
Any entry, such as advertisement, promotional content, navigation.According to an embodiment of the invention, content transformation tracing system 100 can be to net
The conversion for the content item in target pages stood is tracked.
Content transformation tracing system 100 includes conversion server 200 and clicks server 300, wherein clicking server 300
The click logs that record user clicks content item in target pages, and it is clear in user after detecting click behavior
Look at deployment cookie information relevant to the content item in device.Cookie refer to certain websites in order to distinguish user identity, into
Row session tracking and the data (generally going through encryption) being stored on user local terminal, may include relevant to user identity
Name, account, password, and click mark (pvid) relevant to the content item that user clicks and content item identify
(orderid) etc..
It converts and is equipped with content transformation follow-up mechanism 210 in server 200, client server is detecting user in landing page
After the middle behavior for meeting intended conversion condition, content of announcement converts follow-up mechanism 210, by content transformation follow-up mechanism 210
The conversion of content item is tracked, and records the conversion log of content item.Wherein, meet the behavior of intended conversion condition
Including but not limited to: registering, place an order, subscribing to, browsing pages are more than certain time etc..
In addition, content transformation tracing system 100 can also include launching server 400, rung specifically, launching server
Using the access request at family, relevant content item information is shown in target pages, and the impression information of the content item is remembered
It records and launches in log.When user is when target pages click wherein some content item, server 300 is clicked by the click
Relevant information is written in the cookie of user browser, and by the click behavior record into click logs.Later, Yong Hu
When conversion behavior occurring in the corresponding landing page of some content item, conversion server 200 can accurately track the conversion track,
And conversion behavior is recorded in conversion log.
By taking advertisement as an example, when accessing website, website can launch according to user characteristics in different advertisement positions different user
Advertisement.User, which clicks different advertisements, will enter corresponding landing page, and clicking server at this time will record the click of user
Log, and information related to the advertisement is recorded in the cookie of user browser.And when user occurs in landing page
After the behavior for meeting intended conversion condition, the advertiser will be accurately positioned in conversion server, and the click of the advertisement is identified
With content item identification record into conversion log.
Fig. 2 shows the schematic diagram of content transformation follow-up mechanism 210 according to an embodiment of the invention, main includes depositing
Storage unit 211, receiving unit 213 and matching unit 212.Wherein, it is stored with landing page map table in storage unit 211, this falls
Ground page map table includes landing page address and its corresponding content item mark.Client server is detecting user in landing page
After middle generation conversion behavior, content transformation request can be sent to conversion server, is received by receiving unit 212.The content transformation
Carried in request landing page address and user browser cookie information, wherein cookie information include to content item into
The click mark and its corresponding content item mark that row is clicked.Matching unit 213 then according to existing landing page map table and
The cookie information got determines the conversion object of content item.Turn specifically, obtaining content from landing page map table
Change the corresponding content item mark of landing page address in request, and in the content item mark and cookie information that will acquire
Content item mark matched.If successful match, it is determined that content item converts successfully, and by the content bar of successful match
Target is known and corresponding click identification record is into conversion log.
In conjunction with Fig. 1 it is found that the specific generation of cookie information and acquisition process are as follows: when user clicks in target pages
When behavior, click server 300 will click on mark and its corresponding content item identification record to the cookie of user browser
In information；When in landing page conversion behavior occurs for user, client browser sends content transformation request to conversion server,
And carry the cookie information.
It should be noted that the cookie information includes the click mark that nearest user clicks multiple content items
And its corresponding content item mark, and stored by the time sequencing of click.Specifically, content item when the user clicks
After A, server is clicked just for the cookie of the click mark and content item identification record to user browser of content item A
In, it is denoted as pvid, orderid (A).User and click on content entry B later, user's browsing can first be obtained by clicking server at this time
Cookie information before device, then the click mark and content item mark of additional write-in current content items B, user is clear at this time
The cookie information of device of looking at includes pvid, orderid (A) | | pvid, orderid (B).Equally, when user continues to click advertisement
When the C of position, cookie information then includes pvid, orderid (A) | | pvid, orderid (B) | | pvid, orderid (C), with this
Analogize.
In addition, click mark in cookie information and content item mark are traditionally arranged to be predetermined number (usually 6
It is a), and when be more than predetermined number when then delete click the time it is earliest click mark and its corresponding content item mark.Example
Such as, existing cookie information is pvid, orderid (A) | | pvid, orderid (B) | | pvid, orderid (C) | | pvid,
Orderid (D) | | pvid, orderid (E) | | pvid, orderid (F) are then deleted then when user continues click on content entry G
Except the cookie information for clicking time earliest content item A, and the click mark and content bar of content item G is added later
Target is known.
It should be appreciated that the corresponding content item of landing page address got from landing page map table is identified with and may deposit
Multiple, for example same advertisement is possible to show in different advertisement positions.At this point, matching unit will be obtained from landing page map table
It is the time sequencing according to click when the content item mark got is matched with the content item mark in cookie information
From rear to the first content item mark taken out in cookie information one by one, and judge that it is with the content item mark got
It is no identical.If they are the same, it is determined that successful match, and by the click mark of successful match and content item identification record to clicking day
In will, next content item mark otherwise is taken out from cookie information and continues to judge, until successful match.Specifically,
By taking the cookie information of above-mentioned content item A-F as an example, the content item mark of time nearest content item F is clicked in first taking-up
It is matching.If successful match, records content item mark and click mark；If matching is unsuccessful, content item E is taken out
Content item mark continue it is matching, and so on, until successful match.Certainly, if it is all in cookie information
Content item mark all can not be matching, it is determined that do not find corresponding clicks and identify, and determine the content transformation behavior without
Effect.
In addition, the content transformation follow-up mechanism can also include computing unit (not shown), which can be with
The conversion ratio of content item is calculated according to click logs and conversion log, wherein conversion ratio is that content item converts successful number
The ratio of number is clicked in target webpage with the content item.
Fig. 3 shows the flow chart of content transformation method for tracing according to an embodiment of the invention, and this method starts from step
Rapid S310, in step s310, conversion server receive client server and are detecting that it is pre- that user's generation in landing page meets
Determine the content transformation sent after the behavior of conversion condition request, wherein the content transformation request in carry landing page address and
The cookie information of user browser.
It should be noted that the content transformation method for tracing can also include that content item launches step before step S310
Suddenly, specifically, the access request for launching server response user shows relevant content item information in target pages, and will
Content item impression information, which is recorded, launches in log.
Then, this method enters step S320, and in step s 320, conversion server is out of in landing page map table obtain
Hold the corresponding content item mark of landing page address in conversion request, and the content bar target that will acquire in step S330
Know and is matched with the content item mark in the cookie information.If successful match, it is determined that content item converts successfully,
And by the content item of successful match mark and corresponding click identification record into conversion log.
Detail about the content transformation method for tracing is described in detail in above-mentioned Fig. 1 and Fig. 2, no longer superfluous here
It states.
From the foregoing, it will be observed that content according to the present invention turns when user clicks multiple content items in target pages
Change tracing scheme will successively record click mark according to the time sequencing of click and its corresponding content item is identified to cookie
In information.When user is when landing page triggering conversion behavior, the present invention obtains landing page address from landing page map table first
Corresponding content item mark, and matched one by one with the content item mark in cookie information.It thus can be accurate
It determines and converts the successfully content item information, conversion information can not accurately be tracked after intersecting click to content item by avoiding
Problem.In addition, present invention also avoids landing page address to add after multiple parameters the case where can not normally opening, and it is effectively ensured
Monitoring effect of the client to content item.
For example, user successively clicks advertisement position A, B, C, D on the target pages (advertisement page) of website, and finally wide
Accuse generation conversion behavior (such as registration information) in the corresponding landing page of position A, content transformation tracing scheme according to the present invention can be with
The corresponding advertiser of the landing page is accurately tracked, and user does not influence to advertisement position A's the access of advertisement position B, C, D
Conversion and metering.
A6, content transformation method for tracing as described in a1, further includes: launch the access request of server response user, In
Target pages show relevant content item information；And content item impression information is recorded and is launched in log.
B10, content transformation follow-up mechanism as described in b7, further include computing unit, are suitable for according to click logs and conversion
Log calculates the conversion ratio of content item, wherein point of the click logs by click server according to user in target pages
The behavior of hitting is recorded to obtain, and the conversion ratio is that content item converts successful number and the content item in target webpage
It is clicked the ratio of number.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, knot is not been shown in detail
Structure and technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects, In
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims than feature more features expressly recited in each claim.More precisely, as following
As claims reflect, inventive aspect is all features less than single embodiment disclosed above.Therefore, it abides by
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
As a separate embodiment of the present invention.
Those skilled in the art should understand that the module of the equipment in example disclosed herein or unit or groups
Part can be arranged in equipment as depicted in this embodiment, or alternatively can be positioned at and the equipment in the example
In different one or more equipment.Module in aforementioned exemplary can be combined into a module or furthermore be segmented into multiple
Submodule.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any
Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed
All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other embodiments
In included certain features rather than other feature, but the combination of the feature of different embodiments mean it is of the invention
Within the scope of and form different embodiments.For example, in the following claims, embodiment claimed is appointed
Meaning one of can in any combination mode come using.
In addition, be described as herein can be by the processor of computer system or by executing by some in the embodiment
The combination of method or method element that other devices of the function are implemented.Therefore, have for implementing the method or method
The processor of the necessary instruction of element forms the device for implementing this method or method element.In addition, Installation practice
Element described in this is the example of following device: the device be used for implement as in order to implement the purpose of the invention element performed by
Function.
As used in this, unless specifically stated, come using ordinal number " first ", " second ", " third " etc.
Description plain objects, which are merely representative of, is related to the different instances of similar object, and is not intended to imply that the object being described in this way must
Must have the time it is upper, spatially, sequence aspect or given sequence in any other manner.
Although the embodiment according to limited quantity describes the present invention, above description, the art are benefited from
It is interior it is clear for the skilled person that in the scope of the present invention thus described, it can be envisaged that other embodiments.Additionally, it should be noted that
Language used in this specification primarily to readable and introduction purpose and select, rather than in order to explain or limit
Determine subject of the present invention and selects.Therefore, without departing from the scope and spirit of the appended claims, for this
Many modifications and changes are obvious for the those of ordinary skill of technical field.For the scope of the present invention, to this
Invent done disclosure be it is illustrative and not restrictive, it is intended that the scope of the present invention be defined by the claims appended hereto.
Claims (12)
1. a kind of content transformation method for tracing is previously stored in the conversion server suitable for executing in conversion server
Page map table is landed, the landing page map table includes that landing page address and its corresponding content item mark, the content turn
Changing method for tracing includes:
Receive client server detect user landing page in meet the behavior of intended conversion condition after, transmission it is interior
Hold conversion request, the cookie information of landing page address and user browser is carried in content transformation request, it is described
Cookie information includes the click mark and its corresponding content item that user clicks content item in target pages
Mark, after wherein user clicks content item in target pages, jumps to corresponding landing page；
The corresponding content item mark of landing page address in content transformation request is obtained from the landing page map table；And
Will acquire content item mark in the cookie information content item mark is matched, if match at
Function, it is determined that content item converts successfully, and the content item of successful match mark and corresponding click identification record are arrived
It converts in log.
2. content transformation method for tracing as described in claim 1, wherein including multiple content items, institute in the target pages
State the click mark and its corresponding content item mark in cookie information specifically:
Arranged according to the time sequencing that user clicks the multiple content item in target pages, predetermined number
Click mark and its corresponding content item mark.
3. content transformation method for tracing as claimed in claim 2, the content item mark that will acquire with it is described
Content item in cookie information identifies the step of being matched
Content item mark is taken out one by one from cookie information to first sequence from rear according to the time is clicked；
The content item mark got described in judgement identifies whether identical with the content item taken out；
If they are the same, it is determined that successful match, otherwise from cookie information take out next content item mark continue it is described
Judgement.
4. content transformation method for tracing as claimed in claim 2, further includes:
Click after server detects that user clicks content item in target pages, by current click mark and its
Corresponding content item mark is added in the cookie information of user browser, wherein if the click for including in cookie information
The number of mark and its corresponding content item mark is more than the predetermined number, then deletes oldest click mark and its correspond to
Content item mark.
5. content transformation method for tracing as described in claim 1, further includes:
The conversion ratio that content item is calculated according to click logs and conversion log, wherein the click logs are by click server root
Recorded to obtain according to click behavior of the user in target pages, the conversion ratio be content item convert successful number with
The content item is clicked the ratio of number in target webpage.
6. content transformation method for tracing as described in claim 1, further includes:
The access request for launching server response user shows relevant content item information in target pages；And
Content item impression information is recorded and is launched in log.
7. a kind of content transformation follow-up mechanism, suitable for residing in conversion server, comprising:
Storage unit, is suitable for storage landing page map table, and the landing page map table includes landing page address and its corresponding interior
Hold entry mark；
Receiving unit is detecting that user meets the row of intended conversion condition in landing page suitable for receiving client server
To be rear, the content transformation of transmission is requested, and the content item conversion request carries landing page address and user browser
Cookie information, the cookie information include the click mark that user clicks content item in target pages and its
Corresponding content item mark, after wherein user clicks content item in target pages, jumps to corresponding landing page；And
Matching unit, suitable for obtaining the corresponding content of landing page address in content transformation request from the landing page map table
Entry mark, and the content item mark that will acquire is matched with the content item mark in the cookie information, if
Successful match, it is determined that content item converts successfully, and the content item of successful match mark and corresponding click are identified
It is recorded in conversion log.
8. content transformation follow-up mechanism as claimed in claim 7, wherein including multiple content items, institute in the target pages
State the click mark and its corresponding content item mark in cookie information specifically:
Arranged according to the time sequencing that user clicks the multiple content item in target pages, predetermined number
Click mark and its corresponding content item mark.
9. content transformation follow-up mechanism as claimed in claim 7, the matching unit, which is suitable for being determined according to following manner, to be obtained
To content item identify and with the content item in the cookie information identify whether to match:
Content item mark is taken out one by one from cookie information to first sequence from rear according to the time is clicked；
The content item mark got described in judgement identifies whether identical with the content item taken out；
If they are the same, it is determined that successful match, otherwise from cookie information take out next content item mark continue it is described
Judgement.
10. content transformation follow-up mechanism as claimed in claim 7, further includes computing unit, it is suitable for according to click logs and turns
Change log calculate content item conversion ratio, wherein the click logs by click server according to user in target pages
Click behavior is recorded to obtain, and the conversion ratio is that content item converts successful number and the content item in target webpage
In be clicked the ratio of number.
11. a kind of conversion server, including the content transformation follow-up mechanism as described in any one of claim 7-10.
12. a kind of content transformation tracing system, including server and conversion server as claimed in claim 11 are clicked, wherein
The click server is adapted to detect for user after clicking in target pages to content item, and current click is identified
And its corresponding content item mark is added in the cookie information of user browser, wherein if including in cookie information
The number of click mark and its corresponding content item mark is more than predetermined number, then deletes oldest click mark and its correspond to
Content item mark.
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| CN109727083A (en) * | 2017-10-31 | 2019-05-07 | 北京国双科技有限公司 | A kind of data correlation method and device |
| CN110020364B (en) * | 2017-11-27 | 2021-11-30 | 北京京东尚科信息技术有限公司 | Method and device for determining flow source of page access |
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| CN108647999A (en) * | 2018-04-23 | 2018-10-12 | 广东奥园奥买家电子商务有限公司 | A method of realizing the monitoring of multiterminal Instant Ads position |
| CN110674045B (en) * | 2019-09-24 | 2023-06-23 | 北京达佳互联信息技术有限公司 | Information tracking detection method and device, electronic equipment and storage medium |
| CN110766476B (en) * | 2019-10-31 | 2022-09-30 | 北京达佳互联信息技术有限公司 | Advertisement processing method and device, computer equipment and storage medium |
| CN113159807B (en) * | 2020-01-07 | 2023-10-13 | 百度在线网络技术（北京）有限公司 | Floor page processing method, floor page processing device, floor page processing equipment and floor page processing medium |
| CN111680233B (en) * | 2020-06-08 | 2023-08-29 | 北京明略昭辉科技有限公司 | Method and device for generating landing page website, storage medium and electronic equipment |
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