CN105553831B - Message delivery method and system - Google Patents
Message delivery method and system Download PDFInfo
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- CN105553831B CN105553831B CN201510981627.4A CN201510981627A CN105553831B CN 105553831 B CN105553831 B CN 105553831B CN 201510981627 A CN201510981627 A CN 201510981627A CN 105553831 B CN105553831 B CN 105553831B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/222—Monitoring or handling of messages using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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Abstract
A method for delivering a message comprises the following steps: acquiring an operation instruction for entering a message delivery application and sending a message request to a server; acquiring the current position of a terminal, and sending the current position of the terminal to the server; receiving a message which is returned by the server and matched with the current position of the terminal and related information of a message destination corresponding to the message; and displaying the message and the relative position between the current position of the terminal and the message destination. The invention also provides a message delivery system. The message delivery method and the message delivery system have pertinence by obtaining the current position of the terminal to screen the message matched with the user, and simultaneously display the message and the relative position between the current position of the terminal and the message destination to the user, thereby facilitating the user to participate in the message and improving the message conversion rate.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a method and a system for delivering a message.
Background
With the development of internet technology, the information explosion in the big data era is coming endlessly, and in consideration of the diversified and diversified requirements of public information sharing, the current information processing technology can share some multimedia information in various client applications such as WeChat, QQ group, microblog and the like so as to adapt to the diversified and diversified requirements of information sharing. Taking the above social applications such as WeChat and microblog as examples, the user may share an unaudified related first multimedia message, such as a good text that the user has seen, or a used commodity recommended to friends or more people in the same social group, and may also share a predefined second multimedia message through a third-party user in a non-same social group such as a merchant public number through such social applications.
However, the information sharing of the third-party user currently has the following problems:
1) the requirement of massive information sharing in the common public is taken into consideration, all users are shared openly, however, the interference to the users can be caused due to no pertinence when the second multimedia information is shared by the users, so that the user interface is filled with too much information, the normal use function of the users is influenced, and the network resource bandwidth can be occupied due to huge information amount;
2) the second multimedia message has poor timeliness due to sharing of all users, the attention and the recognition of the users are not high, the content and the style of the second multimedia message are not different from those of a general message, when the user sees the second multimedia message, the user does not know whether the message is a common message or a matched message, valuable information is possibly buried in vast information flow, the probability and the opportunity of obtaining the valuable information are missed by the user, and the conversion rate of the message is low.
However, in the related art, there is no effective solution to the above-mentioned problems.
Disclosure of Invention
Based on this, it is necessary to provide a message delivery method and system with strong pertinence and effectively improving the message conversion rate, aiming at the problems that the delivery of messages in the prior art is not targeted and users easily miss valuable information.
A method for delivering a message comprises the following steps:
acquiring an operation instruction for entering a message delivery application and sending a message request to a server;
acquiring the current position of a terminal, and sending the current position of the terminal to the server;
receiving a message which is returned by the server and matched with the current position of the terminal and related information of a message destination corresponding to the message;
and displaying the message and the relative position between the current position of the terminal and the message destination.
A message delivery system, comprising:
the message request sending module is used for acquiring an operation instruction entering the message delivery application and sending a message request to the server;
the position acquisition module is used for acquiring the current position of the terminal and sending the current position of the terminal to the server;
the receiving module is used for receiving the message which is returned by the server and is matched with the current position of the terminal and the related information of the message destination corresponding to the message;
and the releasing module is used for displaying the message and the relative position between the current position of the terminal and the message destination.
A message delivery method, comprising:
receiving a message request sent by a terminal;
receiving the current position of the terminal sent by the terminal;
inquiring whether a message matched with the current position of the terminal and a message destination exist in a message database;
and when the information and the information destination matched with the current position of the terminal exist in the inquiry, returning the information and the information destination related information to the terminal.
A message delivery system, comprising:
the first receiving module is used for receiving a message request sent by a terminal;
the second receiving module is used for receiving the current position of the terminal sent by the terminal;
the query module is used for querying whether a message matched with the current position of the terminal and a message destination exist in a message database;
and the sending module is used for returning the information and the information destination related information to the terminal when the information and the information destination matched with the current position of the terminal exist in the inquiry.
According to the message delivery method and the message delivery system, the current position of the terminal is obtained, and the message matched with the current position of the terminal is screened out according to the relation between the current position of the terminal and the message destination, so that the delivery of the message is more targeted; secondly, when the message is delivered to the user, the content of the message and the relative position between the current position of the terminal and the message destination of the message are simultaneously displayed through the terminal, so that the user can know that the message is delivered according to the current position of the user when seeing the message, and quickly know the relative position between the message destination of the message and the current position of the user, and can quickly judge whether the message can be utilized without redundant operation, and then decide whether to further click more specific information in the message lookup message, so that the interest and the efficiency of participation of the user are improved, and the conversion rate of the message can be effectively improved.
Drawings
Fig. 1 is a system architecture diagram of a message delivery method according to an embodiment of the present invention;
FIG. 2 is an internal schematic diagram of a terminal in accordance with an embodiment of the present invention;
fig. 3 is a flowchart of a message delivery method according to an embodiment of the present invention;
fig. 4 is a flowchart of a message delivery method according to a second embodiment of the present invention;
fig. 5 is a flowchart of a message delivery method according to a third embodiment of the present invention;
fig. 6 is a flowchart of a message delivery method according to a fourth embodiment of the present invention;
fig. 7 is a flowchart of a message delivery method according to a fifth embodiment of the present invention;
fig. 8 is a schematic structural diagram of a message delivery system according to another embodiment of the present invention;
fig. 9 is a schematic structural diagram of a message delivery system according to a second embodiment of the present invention;
fig. 10 is a schematic structural diagram of a message delivery system according to a third embodiment of the present invention;
fig. 11 is a schematic structural diagram of a message delivery system according to a fourth embodiment of the present invention;
fig. 12 is a schematic structural diagram of a message delivery system according to a fifth embodiment of the present invention;
FIG. 13 is an internal schematic diagram of a server in accordance with an embodiment of the present invention;
fig. 14 is a flowchart of a message delivery method according to a sixth embodiment of the present invention;
fig. 15 is a flowchart of a message delivery method according to a seventh embodiment of the present invention;
fig. 16 is a flowchart of a message delivery method according to an eighth embodiment of the present invention;
fig. 17 is a flowchart of a message delivery method according to a ninth embodiment of the present invention;
fig. 18 is a schematic structural diagram of a message delivery system according to a sixth embodiment of the present invention;
fig. 19 is a schematic structural diagram of a message delivery system according to a seventh embodiment of the present invention;
fig. 20 is a schematic structural diagram of a message delivery system according to an eighth embodiment of the present invention;
fig. 21 is a schematic structural diagram of a message delivery system according to a ninth embodiment of the present invention;
FIG. 22 is a timing diagram illustrating an implementation of a message delivery method by a message delivery system in an embodiment;
fig. 23 is a diagram illustrating the display effect of a delivered message according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
The message delivery method provided by the embodiment of the present invention can be applied to the system shown in fig. 1, as shown in fig. 1, the mobile terminal 200 communicates with the server 300 through the network, various message delivery applications are installed and run on the mobile terminal 200, and the mobile terminal 200 generates an association request through the message delivery applications and sends the association request to the server 300 through the network. The message delivery application includes an application that is run on the mobile terminal 200 and can send or receive a message, and includes mobile social applications such as WeChat and QQ, and micro blogs and web pages. The mobile terminal 200 includes at least one of a smart phone, a tablet computer, a Personal Digital Assistant (PDA), and a laptop portable computer. The server 300 may be a stand-alone physical server or a cluster of physical servers.
In one embodiment, the internal structure of the mobile terminal 200 in fig. 1 is as shown in fig. 2, and the mobile terminal 200 includes a processor, a non-volatile storage medium, an internal memory, a network interface, and a display screen, which are connected through a system bus. The processor has a calculation function and a function of controlling the operation of the mobile terminal 200, and is configured to perform a message drop method in a message drop application. The non-volatile storage medium includes at least one of a magnetic storage medium, an optical storage medium, and a flash memory storage medium, and the non-volatile storage medium stores an operating system and a messaging system. The message delivery system is used for realizing the message delivery method in the mobile social application. The network interface is used for connecting to a server for receiving messages from the network or sending messages to the network.
As shown in fig. 3, in an embodiment, a message delivery method is provided, which can be applied to the mobile terminal 200 shown in fig. 2, and specifically includes the following steps:
The mobile terminal 200 sends a message request instruction by acquiring an operation instruction for entering the message delivery application, where the operation instruction for entering the message delivery application refers to an instruction generated by a user performing a preset operation on the message delivery application at the mobile terminal 200, the user refers to an object for receiving a message through the mobile terminal 200, and the preset operation performed on the message delivery application includes an operation instruction for opening the message delivery application, or an operation instruction for switching a message delivery application running in a background to a foreground by the user, and the like, which corresponds to a preset operation instruction of a message delivery opportunity. In this embodiment, the message delivery application is a mobile social application, and the mobile social application refers to a social application that can be installed on a mobile terminal to run, and performs network social interaction based on a social network. Mobile social applications typically have instant messaging capabilities. And when the user logs in the mobile social application or opens a specified session page of the mobile social application, acquiring an operation instruction of the user for entering the message delivery application. The messages released based on the mobile social application comprise a first message released by a member in a social group through a conversation and a second message released by a third party of a non-social group member to a user, such as a service account. The message may include at least one of text, a picture, audio, video, and a link address. The users corresponding to the service account generally include merchants pushing advertisement messages, government departments pushing popular messages or policies, and the like, which need to deliver messages to public users. Further, the service account may be a public service number in an instant messaging or mobile social network application, or a service account in some third-party payment platform, and the like.
The current position of the terminal can be acquired by GPS positioning or base station positioning, and the current position of the mobile terminal operating the message delivery method is the current position of the terminal. And sending the acquired current position of the terminal to a server through a network.
And the matching with the current position of the terminal means that the message destination of the message and the current position of the terminal accord with a preset rule. The message destination refers to a place where the message is intended to guide the user to arrive, for example, a message related to the mcdonald coupon shared by the mcdonald merchant to the user, and the message destination corresponding to the message is mcdonald. The message destination related information includes at least one of a message destination name, message destination coordinates, and a distance between the message destination and the current location of the terminal.
And displaying the content of the message and the relative position between the current position of the terminal and the message destination at the same time, so that the user can immediately know the relationship between the message destination of the message and the position of the user through the terminal while acquiring the message.
In the embodiment, before the message is delivered to the user through the terminal, the message matched with the current position of the terminal is screened out according to the relation between the current position of the terminal and the message destination by acquiring the current position of the terminal, so that the delivery of the message is more targeted; secondly, when the message is delivered to the user, the content of the message and the relative position between the current position of the terminal and the message destination of the message are simultaneously displayed, so that the user can know that the message is delivered according to the current position of the user when seeing the message through the terminal, and can quickly know the relative position between the message and the message destination and the current position of the user without further operation, and whether the message can be utilized to make a quick judgment so as to decide whether to further click the message for reference, thereby improving the interest and efficiency of the participation of the user, and further effectively improving the conversion rate of the message. The conversion rate of the message refers to the degree of participation after the user sees the message.
In one embodiment, as shown in fig. 4, in step 203, the step of receiving a message returned by the server and matching the current location of the terminal and the message destination related information corresponding to the message includes: step 2031, receiving a message and the message destination address, where the distance between the message destination returned by the server and the current location of the terminal conforms to a preset range.
And the matching with the current position of the terminal means that the message destination of the message and the current position of the terminal accord with a preset rule. And the receiving server performs screening according to the current position of the terminal and a preset rule to obtain the message of which the distance between the message destination and the current position of the terminal accords with a preset range. The message destination address refers to a message destination name or message destination coordinates. In the step of displaying the message, the distance between the message destination and the current position of the terminal is calculated by acquiring the address of the message destination and requesting the GPS positioning module, and the distance is displayed as the relative position between the message destination and the current position of the terminal. The distance between the current position of the terminal and the message destination is directly displayed to the user, so that the user can more intuitively know whether the message can be conveniently utilized or not.
Further, the method also comprises a step of dynamically displaying the relative position, which comprises the following steps: step 2061, judging whether the message stays on the display page of the message; step 2062, if yes, acquiring the current updating position of the terminal at intervals of preset time; step 2063, calculating the distance between the current updated position of the terminal and the message destination, and taking the distance as the updated relative position; step 2064, displaying the updated relative position.
When the user stays on the display page of the message, the current updating position of the terminal is obtained at preset time intervals, namely the current position of the terminal is refreshed and positioned at a preset frequency, and the relative position between the updated current position and the message destination is calculated, so that the relative distance between the terminal and the message destination is obtained in real time for displaying. The current position of the terminal is updated in real time so that the distance between the display user and the message destination can be updated in real time, and the user can conveniently master the dynamic state between the position of the user and the message destination.
In another embodiment, as shown in fig. 5, the step 203 of receiving the message returned by the server and matching the current location of the terminal and the information related to the destination of the message includes: step 2032, receiving a message that the distance between the message destination returned by the server and the current location of the terminal is in accordance with a preset range, and the distance between the message destination and the current location of the terminal. Step 205, the step of displaying the message and the relative position between the current position of the terminal and the message destination includes step 2053, displaying the message and the distance.
When the related information of the message destination returned by the server is the distance between the message destination and the current position of the terminal, the terminal which operates the message delivery method does not need to calculate the distance between the message destination and the current position of the terminal according to the address of the message destination, and the distance between the message destination returned by the server and the current position of the terminal and the message content are directly displayed to the user together, so that the calculation amount of the mobile terminal which operates the message delivery method can be reduced. The distance between the current position of the terminal and the message destination is directly displayed to the user, so that the user can more intuitively know whether the message can be conveniently utilized or not.
In another embodiment, the step of dynamically displaying the relative position comprises: step 2071, judging whether to stay on the display page of the message; step 2072, if yes, acquiring the current update position of the terminal at intervals of preset time and sending the current update position to the server; step 2073, receiving the distance between the message destination returned by the server and the current updated position of the terminal; step 2074, show the distance as the updated relative position.
When the user does not quit the message display page, namely stays on the message display page, the current position of the terminal is updated in real time so that the distance between the user and the message destination can be updated and displayed in real time, and the user can conveniently and rapidly master the dynamic state between the message destination and the position of the user.
In one embodiment, as shown in fig. 6, the step of displaying the navigation route is further included, including: step 2081, obtaining a request for opening a map; step 2082, calling an API of a map software open platform, acquiring a navigation route between the current position of the terminal and the message destination through the map software open platform, and displaying the navigation route.
The map opening request can be initiated by a user through a software application interface, specifically, the map opening request can be initiated through a map opening button or other buttons provided by the software application interface, and the map opening request enters a map display page by calling an API of a map opening platform. The open platform means that an external program can increase the functions of the software system or use the resources of the software system by disclosing its Application Programming Interface (API) or function (function) without changing the source code of the software system. The map software open platform refers to an open platform capable of displaying a position of a corresponding address on a map or a navigation route between a plurality of addresses based on a request of the address. The method can directly display the navigation route between the message destination and the current position of the terminal to the user by directly calling the map software open platform according to the map opening request of the user, is convenient for the user to check the map by one key on the display page of the message, quickly obtains the navigation route result, improves the interest and the convenience of the user in participating the message, obtains the navigation route by calling the map software open platform, and can fully play the relative independence of the complete functions of the open platform.
In another embodiment, as illustrated in fig. 7, the step of displaying the navigation route includes: step 205, before the step of displaying the message and the relative position between the current position of the terminal and the message destination, includes step 209 of calling an API of a map software open platform, obtaining a navigation route between the current position of the terminal and the message destination through the map software open platform, and taking the navigation route as the relative position.
After receiving the message matched with the current position of the terminal and the message destination related information of the message returned by the server, the terminal operating the message delivery method automatically calls the API of the map open platform to acquire a navigation route between the message destination and the current position of the terminal according to the message destination related information, and directly displays the navigation route on a message display page. When the position occupied by the message display is large enough, the navigation route between the current position of the terminal and the message destination can be directly displayed to the user in the message display page without a map opening request of the user.
As shown in fig. 8, in one embodiment, a message delivery system is provided and includes a message request sending module 20, a location obtaining module 21, a receiving module 22 and a delivery module 23.
The message request sending module 20 is configured to obtain an operation instruction entering a message delivery application and send a message request to a server.
The position obtaining module 21 is configured to obtain a current position of the terminal, and send the current position of the terminal to the server.
The receiving module 22 is configured to receive a message returned by the server and matching the current location of the terminal and information related to a message destination corresponding to the message.
The releasing module 23 is used for displaying the message and the relative position between the current position of the terminal and the message destination.
In one embodiment, as shown in fig. 9, the delivery module 23 includes a location calculation unit 231 and a message delivery unit 232. The receiving module 22 is specifically configured to receive a message that a distance between a message destination returned by the server and the current location of the terminal meets a preset range, and a message destination address corresponding to the message. The location calculating unit 231 is configured to calculate a distance between the current location of the terminal and the message destination according to the message destination address, and the message delivering unit 232 is configured to display the message and the distance.
Further, as shown in fig. 9, the message delivery system further includes a determining module 241 and an updated location obtaining module 242. The judging module 241 is used for judging whether to stay on the message display page. The update position obtaining module 242 is configured to obtain the current update position of the terminal at preset time intervals when the judging module 241 judges that the terminal stays on the display page of the message. The location calculating unit 231 is further configured to calculate a distance between the current updated location of the terminal and the message destination, and use the distance as the updated relative location. The drop unit 232 is also used to present the updated relative position.
As shown in fig. 10, in an embodiment, the receiving module 22 of the message delivery system is specifically configured to receive a message that a distance between a message destination returned by the server and the current location of the terminal meets a preset range, and a distance between the message destination and the current location of the terminal, and the delivering module 23 is specifically configured to display the message and the distance.
Further, the system further includes a determining module 251 and an updated position obtaining module 252. The judging module 251 is configured to judge whether to stay on the display page of the message. The updated position obtaining module 252 is configured to obtain a current updated position of the terminal at every preset time interval and send the current updated position to the server when the determining module determines that the current updated position stays on the display page of the message. The receiving module is further used for receiving the distance between the message destination returned by the server and the current updated position of the terminal. The releasing module is used for displaying the distance as an updated relative position.
In one embodiment, as shown in fig. 11, the message delivery system further includes a map request obtaining module 261 and a map calling module 262. The map request obtaining module 261 is configured to obtain a map opening request. The map calling module 262 is configured to call an API of a map software open platform, obtain a navigation route between the current location of the terminal and the message destination through the map software open platform, and display the navigation route.
In another embodiment, as shown in fig. 12, the message delivery system includes a map invocation module 27. The map recall module 27 is connected to the drop module 23. The map calling module 27 is configured to call an API of a map software open platform, acquire a navigation route between the current location of the terminal and the message destination through the map software open platform, and use the navigation route as the relative location.
In one embodiment, the internal structure of the server 300 in fig. 1 is shown in fig. 13, and the server 300 includes a processor, a storage medium, a memory, and a network interface connected by a system bus. The storage medium of the server 300 stores an operating system, a database for storing data, such as storing messages and message destinations, and a message delivery system. The processor of the server 300 is used to provide computing and control capabilities to support the operation of the entire access server. The memory of the server 300 provides an environment for the operation of the message delivery system in the storage medium. The network interface of the server 300 is used for communicating with an external terminal through a network connection, such as receiving a message sending request sent by the mobile terminal 300 and the current location of the terminal.
As shown in fig. 14, in one embodiment, a message delivery method is provided, which can be applied to the server shown in fig. 13, and includes the following steps:
The message request is automatically generated based on an operation instruction of a user entering the message delivery application. The message delivery application refers to an application which can be operated on a mobile terminal and can send or receive messages, and comprises mobile social applications such as WeChat and QQ, micro blogs, web pages and the like. The user refers to an object for receiving the message through the mobile terminal, and the operation instruction for entering the message delivery application refers to an instruction generated by the user performing a preset operation on the message delivery application at the mobile terminal 200. The preset operation performed on the message delivery application comprises an operation instruction for opening the message delivery application, or an operation instruction for switching the message delivery application running in the background to the foreground by a user, and the like, which meet the preset operation instruction of the message delivery opportunity. In this embodiment, the message delivery application is a mobile social application, where the mobile social application refers to a social application that can be installed on a mobile terminal to run, and the social application is an application that performs network social interaction based on a social network. The mobile social application generally has an instant messaging function, and may also have a UGC (User Generated Content) sharing function and a UGC comment function. And when the user logs in the mobile social application, or the user opens a specified session page of the mobile social application, or the user switches the mobile social application which originally runs in the background to the foreground to run, the message request is automatically sent to the server. The messages released based on the mobile social application comprise first messages displayed by members in the social group through initiating a session and second messages released to the user by third parties of non-social group members, such as a merchant public account. The message may include at least one of text, a picture, audio, video, and a link address.
The mobile terminal obtains the current position of the terminal based on GPS positioning or base station positioning technology and sends the current position to the server.
And the matching with the current position of the terminal means that the message destination of the message and the current position of the terminal accord with a preset rule. The message destination refers to a place where the message is intended to guide the user to, such as kentucky, mcdonald, and the like. The message database stores in advance a message and a message destination corresponding to the message. When the message destination and the message destination matched with the current position of the terminal exist in the query message database, if only one message destination and the current position of the terminal conform to a preset rule, the message can be regarded as a matched message, and the message destination conforming to the preset rule with the current position of the terminal is the matched message destination.
And 305, when the information and the information destination matched with the current position of the terminal exist, returning the information and the information destination related information to the terminal.
The information related to the message destination comprises at least one of a message destination name, message destination coordinates and a distance between the message destination and the current position of the terminal. The method comprises the steps that a message destination which is pre-stored in a message database is a name list of the message destination, when a server inquires a message destination name which is matched with the current position of the terminal, map software is called to further obtain the coordinates of the message destination or calculate the distance between the message destination and the current position of the terminal, and the coordinates of the message destination or the distance between the message destination and the current position of the terminal are returned to the mobile terminal; or the message destination name may be directly returned to the mobile terminal. When the returned message destination related information is the distance between the message destination and the current position of the terminal, the mobile terminal can simultaneously display the distance and the message content to the user; when the returned related information of the message destination is the name of the message destination or the coordinates of the message destination, the mobile terminal can further acquire the relative position information between the message destination and the current position of the terminal according to the related information of the message destination, and the relative position information and the message content are simultaneously displayed to the user.
In one embodiment, as shown in fig. 15, the message delivery method further includes a message creation process, including:
The service account refers to an object for delivering a message to a user through a message delivery application, and generally includes a merchant for delivering an advertisement message, a government department for delivering a popular message or policy, and the like. The method comprises the steps that when a service account creates a message in advance, the message content and a message destination list corresponding to the message are uploaded at the same time, all message destination names suitable for the message content are included in the message destination list, for example, a McDonald merchant user creates a message related to the McDonald coupon, and when the message content of the McDonald coupon is uploaded, all addresses of McDonald shops capable of enjoying the coupon are uploaded to a server as the message destination list corresponding to the message. The message and message destination correspondence are stored in a message database.
In one embodiment, as shown in fig. 16, step 305, when it is found that there are messages and message destinations matching the current location of the terminal, returning the information related to the messages and message destinations to the terminal includes:
In this embodiment, the relative position between the message destination and the current position of the terminal includes a distance between the message destination and the current position of the terminal. The server running the message delivery method calculates the distance between the current position of the terminal and the message destination according to the current position of the terminal and the message destination, and sends the distance to the mobile terminal for displaying.
In one embodiment, the message delivery method further comprises the step of dynamically displaying the relative position, including:
When the user stays on the display page of the message, the mobile terminal acquires the current updated position of the user at preset time intervals and sends the current updated position to the server, and the server calculates the relative position between the updated current position and the message destination, so that the relative distance between the user and the message destination is acquired in real time and is returned to the mobile terminal to be displayed to the user. The current position of the terminal is updated in real time so that the distance between the display user and the message destination can be updated in real time, and the user can conveniently master the dynamic state between the position of the user and the message destination.
In one embodiment, as shown in fig. 17, when it is found that there are messages and message destinations matching the current location of the terminal, the step 305 of returning the information related to the messages and message destinations to the terminal includes: step 3052, when the message and the message destination matched with the current position of the terminal exist, returning the message and the message destination address to the terminal.
Wherein the message destination address includes at least one of a message destination name and message destination coordinates. The message destinations stored in the message database are typically message destination names. When the information matched with the current position of the terminal exists through the information destination name inquiry, the corresponding information destination coordinate can be further obtained and returned to the mobile terminal. Alternatively, the message destination name stored in the message database may be directly returned to the mobile terminal.
As shown in fig. 18, in one embodiment, a message delivery system is provided, which includes a first receiving module 30, a second receiving module 31, a query module 32, and a sending module 33.
The first receiving module 30 is used for receiving a message request sent by a terminal.
The second receiving module 31 is configured to receive the current location of the terminal sent by the terminal.
The query module 32 is used to query whether there are messages and message destinations matching the current location of the terminal in the message database.
The sending module 33 is configured to, when it is found that there are messages and message destinations matching the current location of the terminal, return information related to the messages and the message destinations to the terminal.
In one embodiment, as shown in fig. 19, the message delivery system further includes a message creation module, which includes a message creation request module 341, an upload module 342, and a storage module 343.
The message creation request module 341 is configured to obtain a request for creating a message for a service account;
the upload module 342 is configured to receive a message uploaded by the service account and a corresponding message destination;
the storage module 343 is used to store the message and the message destination correspondence in the message database.
Further, as shown in fig. 20, the message delivery system further includes a relative position acquisition module 36. The relative position obtaining module 36 is configured to, when it is found that there are a message and a message destination that match the current position of the terminal, obtain a relative position between the message destination and the current position of the terminal, and use the relative position as the message destination related information.
Further, as shown in fig. 21, the message delivery system further includes a third receiving module 38. The third receiving module 38 is configured to receive the current updated location of the terminal sent by the terminal. The relative position obtaining module 37 is further configured to obtain an updated relative position between the message destination and the current updated position of the terminal, and use the updated relative position as the message destination related information.
The current updated position updated by the terminal in real time is received through the third receiving module 38, and the relative position updated in real time between the user and the message destination can be obtained through calculation, so that the user can conveniently master the dynamic state between the position of the user and the message destination.
In one embodiment, the sending module 35 is specifically configured to return the message and the message destination address to the terminal when the message and the message destination address matching the current location of the terminal are found. Wherein the message destination address includes at least one of a message destination name and message destination coordinates. The message destinations stored in the message database are typically message destination names. When the information matched with the current position of the terminal exists through the information destination name inquiry, the corresponding information destination coordinate can be further obtained and returned to the mobile terminal. Alternatively, the message destination name stored in the message database may be directly returned to the mobile terminal.
By the message delivery method and the message delivery system provided by the embodiment of the invention, when the message is delivered to the user through the mobile terminal, the relative position information between the current position of the terminal and the message destination, such as the distance between the current position of the terminal and the message destination, and the message content are displayed to the user.
As shown in fig. 22, the timing chart of the message delivery performed by the message delivery system in the exemplary embodiment is shown, in which the terminal is a mobile terminal handset, the message delivery application is WeChat, and the service account is a public account in mcdonald; the message delivery method comprises the following specific processes:
1) a user opens a message delivery application on a terminal and enters a service account;
2) the terminal requests a GPS to acquire the current address of the terminal;
3) the GPS returns the current address of the terminal;
4) the terminal sends the message request and the current address of the terminal to the server, namely, the mobile terminal automatically sends the message request to the server according to the operation of the user and sends the current address of the terminal to the server;
5) the server returns the matched message and the related information of the message destination to the terminal, namely the server searches the message pushed by the service account matched with the server according to the current address of the terminal and returns the message and the related information of the corresponding message destination to the mobile terminal; wherein the message destination related information in this embodiment is preferably message destination coordinates;
6) the terminal calculates the relative distance according to the coordinates of the message destination and displays the relative distance, namely the mobile terminal calculates the distance between the current position of the terminal and the message destination according to the coordinates of the message destination and displays the distance to the user;
7) when the terminal stays on the message display page, requesting the GPS to acquire the current update position of the terminal, namely judging whether the user stays on the message display page, and when the user stays on the message display page, repeatedly requesting the GPS to acquire the current update address of the terminal at a preset time interval;
8) the GPS returns the current updated position of the terminal;
9) the terminal calculates and displays the updated relative distance, namely, the updated distance between the user and the message destination is calculated according to the current updated address of the terminal, and the updated distance is displayed to the user;
10) a request for opening a map, namely clicking a map opening button on a message display page of the mobile terminal by a user;
11) calling a map, namely calling a map software open platform by the mobile terminal to directly acquire a navigation route between the current position of the terminal and a message destination;
12) the terminal directly presents the navigation route to the user.
As shown in fig. 23, regarding the mcdonald coupon message released by the mcdonald public account in the above embodiment, the distance between the current location of the terminal and the closest mcdonald store address to the current location of the terminal, where the coupon activity can be enjoyed, is prominently identified in the display page of the message. Therefore, when seeing the message, the user can know that the message is the message which is delivered according to the current position of the user, quickly know the relative position between the message and the message destination and the current position of the user, quickly judge whether the message can be used for judging whether to further click to consult the message or not, improve the interest and efficiency of participation of the user, and effectively improve the conversion rate of the message.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
The above-mentioned embodiments only express several embodiments of the present invention, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the inventive concept, which falls within the scope of the present invention.
Claims (27)
1. A method for delivering a message comprises the following steps:
acquiring an operation instruction for opening a specified session page of the mobile social application;
acquiring a current position of a terminal, and sending the current position of the terminal to a server;
receiving a message which is returned by the server and matched with the current position of the terminal and related information of a message destination corresponding to the message; the message destination related information comprises a message destination address;
displaying the message and the distance between the current position of the terminal and the message destination;
when the terminal stays on the display page of the message, the current updating position of the terminal is obtained at intervals of preset time; displaying the distance between the current updated position of the terminal and the message destination;
and acquiring a request for opening a map display page through the display interface of the message, and displaying a navigation route between the destination of the message and the current position of the terminal.
2. The method of delivering a message according to claim 1, wherein: the step of receiving the message matched with the current position of the terminal and the message destination related information corresponding to the message returned by the server comprises the following steps:
receiving a message and a message destination address, wherein the distance between the message destination returned by the server and the current position of the terminal conforms to a preset range;
the step of displaying the message and the distance between the current position of the terminal and the message destination comprises:
calculating the distance between the current position of the terminal and the message destination according to the message destination address;
and displaying the message and the distance.
3. The method of delivering a message according to claim 2, wherein: further comprising:
judging whether to stay on a display page of the message;
if so, acquiring the current updating position of the terminal at preset time intervals;
calculating the distance between the current updated position of the terminal and the message destination, and taking the distance as an updated relative position;
and displaying the updated relative position.
4. The method of delivering a message according to claim 1, wherein: the step of receiving the message matched with the current position of the terminal and the message destination related information corresponding to the message returned by the server comprises the following steps:
receiving a message with the distance between a message destination returned by a server and the current position of the terminal meeting a preset range and the distance between the message destination and the current position of the terminal;
the step of displaying the message and the distance between the current location of the terminal and the message destination comprises:
and displaying the message and the distance.
5. The method of delivering a message according to claim 4, wherein: further comprising:
judging whether to stay on a display page of the message;
if yes, acquiring the current updating position of the terminal at preset time intervals and sending the current updating position to the server;
receiving the distance between the message destination returned by the server and the current updated position of the terminal;
and displaying the distance as the updated relative position.
6. The method for delivering the message according to any one of claims 1-5, wherein the obtaining of the request for opening the map display page through the display interface of the message, the displaying of the navigation route between the message destination and the current position of the terminal comprises:
acquiring a request for opening a map through a display interface of the message;
calling an API of a map software open platform to enter an open map display page, acquiring a navigation route between the current position of the terminal and the message destination through the map software open platform, and displaying the navigation route.
7. Method for delivery of a message according to any of claims 1-5, characterized in that the method further comprises:
and calling an API of a map software open platform, and acquiring a navigation route between the current position of the terminal and the message destination through the map software open platform.
8. A message delivery system, comprising:
the message request sending module is used for acquiring an operation instruction for opening a specified session page of the mobile social application;
the system comprises a position acquisition module, a server and a control module, wherein the position acquisition module is used for acquiring the current position of a terminal and sending the current position of the terminal to the server;
a receiving module, configured to receive a message that is returned by the server and matches the current location of the terminal and message destination related information corresponding to the message, where the message destination related information includes a message destination address;
the releasing module is used for displaying the message and the distance between the current position of the terminal and the message destination; when the terminal stays on the display page of the message, the current updating position of the terminal is obtained at intervals of preset time; displaying the distance between the current updated position of the terminal and the message destination; and acquiring a request for opening a map display page through the display interface of the message, and displaying a navigation route between the destination of the message and the current position of the terminal.
9. The message delivery system of claim 8, wherein:
the receiving module is specifically configured to receive a message, which is returned by the server and whose distance from the current location of the terminal matches a preset range, and a message destination address corresponding to the message;
the delivery module comprises:
a position calculating unit, configured to calculate a distance between the current position of the terminal and the message destination according to the message destination address;
and the releasing unit is used for displaying the message and the distance.
10. The message delivery system of claim 9, wherein: further comprising:
the judging module is used for judging whether the message stays on the display page of the message or not;
the updating position obtaining module is used for obtaining the current updating position of the terminal at intervals of preset time when the judging module judges that the message stays on the display page of the message;
the position calculating unit is further configured to calculate a distance between the current updated position of the terminal and the message destination, and use the distance as an updated relative position;
and the releasing unit is also used for displaying the updated relative position.
11. The message delivery system of claim 8, wherein:
the receiving module is specifically configured to receive a message, which is returned by a server and whose distance between a message destination and the current location of the terminal matches a preset range, and a distance between the message destination and the current location of the terminal;
the releasing module is specifically configured to display the message and the distance.
12. The message delivery system of claim 11, wherein: further comprising:
the judging module is used for judging whether the message stays on the display page of the message or not;
the updating position obtaining module is used for obtaining the current updating position of the terminal at intervals of preset time and sending the current updating position to the server when the judging module judges that the current updating position stays on the display page of the message;
the receiving module is further configured to receive a distance between the message destination returned by the server and the current updated location of the terminal;
and the releasing module is also used for displaying the distance as an updated relative position.
13. The message delivery system of any of claims 8-12, wherein: further comprising:
the map request acquisition module is used for acquiring a map opening request through the display interface of the message;
and the map calling module is used for calling an API (application program interface) of the map software open platform to enter an open map display page, acquiring a navigation route between the current position of the terminal and the message destination through the map software open platform and displaying the navigation route.
14. The message delivery system of any of claims 8-12, wherein: further comprising:
and the map calling module is used for calling an API (application program interface) of a map software open platform and acquiring a navigation route between the current position of the terminal and the message destination through the map software open platform.
15. A message delivery method, comprising:
receiving a message request sent by a terminal; the message request is sent by the terminal after an operation instruction for entering the mobile social application is obtained;
receiving the current position of the terminal sent by the terminal;
inquiring whether a message matched with the current position of the terminal and a message destination exist in a message database;
when the information and the information destination matched with the current position of the terminal exist in the inquiry, the information and the information destination related information are returned to the terminal so as to indicate the terminal to display the information and the relative position between the current position of the terminal and the information destination address, indicate the terminal to acquire a request for opening a map display page through a display interface of the information, and display a navigation route between the information destination and the current position of the terminal;
wherein the message destination related information comprises a message destination address.
16. The message delivery method of claim 15, wherein: further comprising:
acquiring a service account establishing message request;
receiving the message uploaded by the service account and a corresponding message destination;
storing the message and the message destination correspondence in the message database.
17. The message delivery method of claim 15, wherein: when the information and the information destination matched with the current position of the terminal exist in the inquiry, the step of returning the information and the information destination related information to the terminal comprises the following steps:
and when the information and the information destination matched with the current position of the terminal exist, acquiring the relative position between the information destination and the current position of the terminal as the related information of the information destination, and returning the information and the related information of the information destination to the terminal.
18. The message delivery method of claim 17, wherein: further comprising:
receiving a current updated position of the terminal sent by the terminal;
acquiring an updated relative position between the message destination and the current updated position of the terminal;
and returning the updated relative position to the terminal for displaying.
19. The message delivery method of claim 15, wherein: when the information and the information destination matched with the current position of the terminal exist in the inquiry, the step of returning the information and the information destination related information to the terminal comprises the following steps:
and when the message and the message destination matched with the current position of the terminal exist in the inquiry, returning the message and the message destination address to the terminal.
20. A message delivery system, comprising:
the first receiving module is used for receiving a message request sent by a terminal; the message request is sent by the terminal after an operation instruction for entering the mobile social application is obtained;
the second receiving module is used for receiving the current position of the terminal sent by the terminal;
the query module is used for querying whether a message matched with the current position of the terminal and a message destination exist in a message database;
the sending module is used for returning the information and the information destination related information to the terminal when the information and the information destination matched with the current position of the terminal exist in the inquiry, so as to indicate the terminal to display the information and the relative position between the current position of the terminal and the address of the information destination, indicate the terminal to acquire a request for opening a map display page through a display interface of the information, and display a navigation route between the information destination and the current position of the terminal;
wherein the message destination related information comprises a message destination address.
21. The message delivery system of claim 20, wherein: further comprising:
the message creating request module is used for acquiring a message creating request of a service account;
the uploading module is used for receiving the message uploaded by the service account and the corresponding message destination;
and the storage module is used for correspondingly storing the message and the message destination in the message database.
22. The message delivery system of claim 20, wherein: further comprising:
and the relative position acquisition module is used for acquiring the relative position between the message destination and the current position of the terminal when the message and the message destination which are matched with the current position of the terminal exist in inquiry, and taking the relative position as the related information of the message destination.
23. The message delivery system of claim 22, wherein: further comprising:
a third receiving module, configured to receive the current updated location of the terminal sent by the terminal;
the relative position obtaining module is further configured to obtain an updated relative position between the message destination and the current updated position of the terminal, and use the updated relative position as the message destination related information.
24. The message delivery system of claim 20, wherein: the sending module is specifically configured to return a message and a message destination address to the terminal when the message and the message destination address matching the current location of the terminal are found.
25. A terminal, characterized in that it comprises a memory and a processor, the memory having stored therein a computer program which, when executed by the processor, causes the processor to carry out the steps of the method according to any one of claims 1 to 7.
26. A server, comprising a memory and a processor, the memory having stored therein a computer program which, when executed by the processor, causes the processor to carry out the steps of the method of any one of claims 15 to 19.
27. A computer-readable storage medium, having a computer program stored thereon, which, when executed by a processor, causes the processor to perform the steps of the method of any one of claims 1 to 7, or 15 to 19.
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| CN108234285A (en) * | 2017-11-29 | 2018-06-29 | 江苏速度信息科技股份有限公司 | A kind of information of place names service system and method based on wechat |
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