CN105550892A - On-line member gender recognition method and system, and information recommendation system - Google Patents
On-line member gender recognition method and system, and information recommendation system Download PDFInfo
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- CN105550892A CN105550892A CN201410594933.8A CN201410594933A CN105550892A CN 105550892 A CN105550892 A CN 105550892A CN 201410594933 A CN201410594933 A CN 201410594933A CN 105550892 A CN105550892 A CN 105550892A
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Abstract
The invention provides an on-line member gender recognition method and a system, and belongs to the technical field of electronic commerce. The method includes: the gender of a member is determined according to a valid identity card; if the gender of the member cannot be determined according to the identity card, the gender of the member is determined by gender information which the member fills in; if the gender of the member cannot be determined by the gender information which the member fills in, the gender of the member is determined by fields of a name; if the gender of the member cannot be determined by the fields of the name, the gender of the member is determined via the name of a consignee; if the gender of the member cannot be determined by the name of the consignee, the gender of the member is determined by purchase and/or browse behaviors; and after the gender of the member is determined, the gender of the member is filled in. According to the technical scheme, gender information of the members is improved by supplementing the gender information of the members, and support is provided for accurate marketing.
Description
Technical field
The present invention relates to technical field of electronic commerce, particularly member's gender identification method, system and information recommendation system on a kind of line.
Background technology
Along with the arrival of large data age, precision marketing become may and main flow.In prior art, the membership information of the online trading on e-commerce website exists not comprehensively perfect, and member's other coverage rate sexual is lower, thus can not provide support for precision marketing.If the sex of member accurately can be identified, according to sex, carry out customizing messages and push and greatly will improve marketing effectiveness.
Summary of the invention
For the above-mentioned defect of prior art, technical matters to be solved by this invention how to realize the gender information by completion member, thus improve the basic sex of member, for precision marketing provides support.
For achieving the above object, on the one hand, the invention provides member's gender identification method on a kind of line, the method comprising the steps of:
Member's sex is judged according to effective I.D.;
If can not judge member's sex according to I.D., then the gender information filled in by member judges member's sex;
If the gender information filled in by member can not judge member's sex, then judge member's sex by name field;
If member's sex can not be judged by name field, then judge member's sex by consignee's name;
If member's sex can not be judged by consignee's name, then judge member's sex by purchase and/or navigation patterns.
Preferably, describedly judge that member's sex specifically comprises by name field:
Judged the surname of member by One Hundred Family Names, obtain the name part of member, name part is split into individual character;
By correlation rule, generate the relevant individual character of sex and/or word;
By judging whether the sex judging member containing gender-related individual character and/or word in name.
Preferably, describedly judge that member's sex specifically comprises by behavior:
Filter out the commodity of gender tendency;
Add up in membership buying and/or navigation patterns the purchase having the commodity of gender tendency and/or the accounting browsed;
Setting first threshold, when membership buying and/or browse have single product accounting of the commodity of gender tendency to be greater than or less than first threshold time, then judge the sex that member is corresponding.
Preferably, the commodity filtering out gender tendency described in specifically comprise:
In statistics a period of time, the accounting of commodity masculinity and femininity in purchase and/or navigation patterns;
Setting Second Threshold, is judged to be male sex's commodity, and is judged to be women's commodity when women member's accounting is greater than or less than Second Threshold when male sex's accounting is greater than or less than Second Threshold.
Preferably, also comprise after the commodity of the described gender tendency of filtering out:
Select purchase and/or navigation patterns commodity consistent with business general knowledge, filter the commodity that purchase and/or navigation patterns and business general knowledge are inconsistent.
On the other hand, the present invention also provides member's sex recognition system on a kind of line simultaneously, comprising:
First member's judging unit, for judging member's sex according to effective I.D.;
Second member's judging unit, if for not judging member's sex according to I.D., then the gender information filled in by member judges member's sex;
3rd member's judging unit, if can not judge member's sex for the gender information filled in by member, then judges member's sex by name field;
4th member's judging unit, if for not judging member's sex by name field, then judge member's sex by consignee's name;
5th member's judging unit, if for not judging member's sex by consignee's name, then judges member's sex by purchase and/or navigation patterns;
Member's recognition unit, for identifying the member's sex judged according to described member's judging unit.
Preferably, described 5th member's judging unit specifically comprises:
Screening unit, for filtering out the commodity of gender tendency;
Statistic unit, for adding up in membership buying and/or navigation patterns the purchase having the commodity of gender tendency and/or the accounting browsed;
Setup unit, for setting first threshold, when membership buying and/or browse have single product accounting of the commodity of gender tendency to be greater than or less than first threshold time, judge the sex that member is corresponding.
Preferably, described screening unit specifically comprises:
Computing unit, for calculating in a period of time, the accounting of commodity masculinity and femininity in purchase and/or navigation patterns;
Identifying unit, for setting Second Threshold, is being judged to be male sex's commodity when male sex's accounting is greater than or less than Second Threshold, and is being judged to be women's commodity when women member's accounting is greater than or less than Second Threshold.
Preferably, described identifying unit selects purchase and/or navigation patterns commodity consistent with business general knowledge further, filters the commodity that purchase and/or navigation patterns and business general knowledge are inconsistent.
On the other hand, the present invention also provides a kind of information recommendation system simultaneously, described information recommendation system comprises member's sex recognition system on above-mentioned line, and on described line, member's recognition system identifies member's sex, and described information recommendation system carries out customizing messages propelling movement according to member's sex.
Technical scheme of the present invention by the gender information of completion member, thus improves the gender information of member, for precision marketing provides support.By supplementing member gender information, improve the coverage rate of member's sex on line.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of member's gender identification method on the line in one embodiment of the invention;
Fig. 2 is the structural representation of member's sex recognition system on the line in another embodiment of the present invention;
Fig. 3 is the structural representation of the information recommendation system in another embodiment of the present invention.
Embodiment
For making those skilled in the art understand technical scheme of the present invention better, below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.
Fig. 1 is the schematic flow sheet of member's gender identification method on the line in one embodiment of the invention, and as shown in Figure 1, the method comprising the steps of:
Step S1, judge member's sex according to effective I.D.;
If step S2 can not judge member's sex according to I.D., then the gender information filled in by member judges member's sex;
If the gender information that step S3 is filled in by member can not judge member's sex, then judge member's sex by name field;
If step S4 can not judge member's sex by name field, then judge member's sex by consignee's name;
If step S5 can not judge member's sex by consignee's name, then judge member's sex by behavior.
Preferably, judge that member's sex specifically comprises by name field: the surname being judged member by One Hundred Family Names, obtain the name part of member, name part is split into individual character; By correlation rule, generate the relevant individual character of sex and/or word; By judging whether the sex judging member containing gender-related individual character and/or word in name.
Preferably, judge that member's sex specifically comprises by behavior: the commodity filtering out gender tendency; Add up in membership buying and/or navigation patterns the purchase having the commodity of gender tendency and/or the accounting browsed; Setting first threshold, when membership buying and/or browse have single product accounting of the commodity of gender tendency to be greater than or less than first threshold time, then judge the sex that member is corresponding.
Preferably, the commodity filtering out gender tendency specifically comprise: in statistics a period of time, the accounting of commodity masculinity and femininity in purchase and/or navigation patterns; Setting Second Threshold, is judged to be male sex's commodity, and is judged to be women's commodity when women member's accounting is greater than or less than Second Threshold when male sex's accounting is greater than or less than Second Threshold.
Preferably, also comprise after the commodity filtering out gender tendency: select purchase and/or navigation patterns commodity consistent with business general knowledge, filter the commodity that purchase and/or navigation patterns and business general knowledge are inconsistent.
Relevant technical staff in the field will be understood that, corresponding with method of the present invention, the present invention also comprises member's sex recognition system on a kind of line simultaneously, with said method step correspondingly, as shown in Figure 2, this system comprises: first member's judging unit 201, for judging member's sex according to effective I.D.; Second member's judging unit 202, if for not judging member's sex according to I.D., then the gender information filled in by member judges member's sex; 3rd member's judging unit 203, if can not judge member's sex for the gender information filled in by member, then judges member's sex by name field; 4th member's judging unit 204, if for not judging member's sex by name field, then judge member's sex by consignee's name; 5th member's judging unit 205, if for not judging member's sex by consignee's name, then judge member's sex by behavior; Member's recognition unit 206, for identifying the member's sex judged according to described member's judging unit.
Preferably, the 3rd member's judging unit 203 specifically comprises: acquiring unit 2031, for being judged the surname of member by One Hundred Family Names, obtains the name part of member, name part is split into individual character; Generation unit 2032, for by correlation rule, generates the relevant individual character of sex and/or word; Supplementary units 2033, for by judging whether the sex judging member containing gender-related individual character and/or word in name, as member's physiological, other supplements.
Preferably, the 5th member's judging unit 205 specifically comprises: screening unit 2051, for filtering out the commodity of gender tendency; Statistic unit 2052, for adding up in membership buying and/or navigation patterns the purchase having the commodity of gender tendency and/or the accounting browsed; Setup unit 2053, for setting first threshold, when membership buying and/or browse have single product accounting of the commodity of gender tendency to be greater than or less than accounting threshold value time, then judge the sex that member is corresponding.
Preferably, screening unit 2051 specifically comprises: computing unit 20511, for calculating in a period of time, and the accounting of commodity masculinity and femininity in purchase and/or navigation patterns; Identifying unit 20512, for setting Second Threshold, is judged to be male sex's commodity when being greater than or less than setting threshold value when male sex's accounting, and is judged to be women's commodity when being greater than or less than setting threshold value when women member's accounting; And select purchase and/or navigation patterns commodity consistent with business general knowledge further, the commodity that come purchase and/or navigation patterns and business general knowledge are inconsistent.
Technical scheme of the present invention passes through the gender information of physiology sex and behavioral sex two kinds of mode completion members, thus improves the gender information of member, for precision marketing provides support.By supplementing member gender information, improve the coverage rate of member's sex on line.
In actual applications, technical scheme of the present invention judges the sex of member by comprising physiology sex or behavioral sex two kinds of modes, certainly, also by judging the sex of member in conjunction with physiology sex and behavioral sex two kinds of modes.
Particularly, following five kinds of modes are specifically comprised by the sex of physiology Sexual discriminating member:
(1) go checking by I.D.: first go verification by the create-rule of the distinctive I.D. of China, for effective I.D., obtain the field judging sex, odd number is the male sex, and even number is women.
(2) sex of filling in the personal information of being filled in company by member as a supplement.
(3) supplemented by name field; Name field rule, first the surname of member is judged by One Hundred Family Names, then the name part of member is obtained, name part is splitted into individual character, then by correlation rule, sets certain support and degree of confidence, generate some gender-related individual characters or word, then by name, whether judge the sex of member containing gender-related individual character or word, as member physiological other supplement.
(4) by the name of the corresponding consignee of statistics member, one that selects that order volume in corresponding consignee's name is maximum.
(5) judged by behavior, supplement member's physiology sex and specifically comprise the steps:
First, find out the commodity of gender tendency, by following step priority from high in the end:
A. labelling to some commodity first manually, finds out the commodity of gender tendency;
B. go to label by some key words in trade name, find out the commodity of gender tendency;
C. by buying behavior, the commodity of gender tendency are found out;
Particularly, the commodity being found out gender tendency by buying behavior specifically comprise step: within the scope of statistics a period of time, the purchase person-time of commodity, and the accounting of masculinity femininity in buying person-time, set certain threshold value, select the commodity having gender tendency;
D. by navigation patterns, the commodity of gender tendency are found out.
Particularly, the commodity being found out gender tendency by navigation patterns specifically comprise step: within the scope of statistics a period of time, the views of commodity, and the accounting of masculinity femininity in views, set certain threshold value, select the commodity having gender tendency.
After selecting the commodity having gender tendency, select the commodity that behavior is consistent with business general knowledge; When behavior be general knowledge be not inconsistent time, then filter these commodity.Such as: the commodity manually labelled, these commodity are women's commodity from common-sense, but the male sex showed in behavior buys many, and now occur that behavior and general knowledge are not inconsistent, then these commodity can be filtered.
By the step of a, b, c, more than d, two middle table can be generated: the table that buying behavior is consistent with commodity sex and navigation patterns and the consistent table of commodity sex.
Determine that physiology sex comprises the steps:
By browsing single product accounting determination physiology sex of the male sex or women's commodity.Wherein, single product number/member that member browses male sex's commodity browses total single product number of commodity, and male sex's commodity here take from that navigation patterns is consistent with commodity sex to be shown; Single product number/member that member browses women's commodity browses total single product number of commodity, and women's commodity here take from that navigation patterns is consistent with commodity sex to be shown.
By setting accounting threshold values, corresponding sex can be judged to be when the single product browsing the male sex or women's commodity are greater than setting accounting threshold values, or corresponding sex can be judged to be when the single product browsing the male sex or women's commodity are less than setting accounting threshold values.Preferably, the setting of accounting threshold values is signed commodity to account for the ratio of total commodity adjustable according to being marked.
Particularly, judged the sex of member by behavioral sex and judged by behavior by kind of the mode of the 5th in physiology sex, supplementary member's physiology sex is similar.Wherein, go the difference of the sex judging member to be by behavior in behavioral sex and physiology sex: in result, go the physiology sex of completion to have two kinds of results by behavior: " man ", " female "; And have three kinds of results by behavioral sex: " man ", " female ", " men and women ".Wherein, the business meaning of " men and women " is: male sex's behavioural characteristic and women's behavioural characteristic all highly significants.It should be noted that, according to buying behavior decision procedure with similar according to navigation patterns decision procedure, also can judge by two kinds of behavior integrations.
Fig. 3 is the structural representation of the information recommendation system in another embodiment of the present invention, and as shown in Figure 3, information recommendation system adopts member's sex recognition system on the line in member's gender identification method on the line in embodiment one or embodiment two.
On line, member's gender identification method comprises: judge member's sex according to effective I.D.; If can not judge member's sex according to I.D., then the gender information filled in by member judges member's sex; If the gender information filled in by member can not judge member's sex, then judge member's sex by name field; If member's sex can not be judged by name field, then judge member's sex by consignee's name; If member's sex can not be judged by consignee's name, then judge member's sex by behavior; On line, member's recognition system identifies member's sex, and commending system carries out customizing messages propelling movement according to member's sex.
Technical scheme of the present invention passes through the gender information of physiology sex and behavioral sex two kinds of mode completion members, thus improves the gender information of member, for precision marketing provides support.By supplementing member gender information, improve the coverage rate of member's sex on line.
Be understandable that, the illustrative embodiments that above embodiment is only used to principle of the present invention is described and adopts, but the present invention is not limited thereto.For those skilled in the art, without departing from the spirit and substance in the present invention, can make various modification and improvement, these modification and improvement are also considered as protection scope of the present invention.
Claims (10)
1. member's gender identification method on line, is characterized in that, described method comprises step:
Member's sex is judged according to effective I.D.;
If can not judge member's sex according to I.D., then the gender information filled in by member judges member's sex;
If the gender information filled in by member can not judge member's sex, then judge member's sex by name field;
If member's sex can not be judged by name field, then judge member's sex by consignee's name;
If member's sex can not be judged by consignee's name, then judge member's sex by behavior.
2. member's gender identification method on line according to claim 1, is characterized in that, describedly judges that member's sex specifically comprises by name field:
Judged the surname of member by One Hundred Family Names, obtain the name part of member, name part is split into individual character;
By correlation rule, generate the relevant individual character of sex and/or word;
By judging whether the sex judging member containing gender-related individual character and/or word in name.
3. member's gender identification method on line according to claim 1, is characterized in that, describedly judges that member's sex specifically comprises by behavior:
Filter out the commodity of gender tendency;
Add up in membership buying and/or navigation patterns the purchase having the commodity of gender tendency and/or the accounting browsed;
Setting first threshold, when membership buying and/or browse have single product accounting of the commodity of gender tendency to be greater than or less than first threshold time, then judge the sex that member is corresponding.
4. member's gender identification method on line according to claim 3, is characterized in that, described in filter out gender tendency commodity specifically comprise:
In statistics a period of time, the accounting of commodity masculinity and femininity in purchase and/or navigation patterns;
Setting Second Threshold, is judged to be male sex's commodity, and is judged to be women's commodity when women member's accounting is greater than or less than Second Threshold when male sex's accounting is greater than or less than Second Threshold.
5. member's gender identification method on line according to claim 4, is characterized in that, also comprises after the commodity of the described gender tendency of filtering out:
Select purchase and/or navigation patterns commodity consistent with business general knowledge, filter the commodity that purchase and/or navigation patterns and business general knowledge are inconsistent.
6. member's sex recognition system on line, is characterized in that, comprising:
First member's judging unit, for judging member's sex according to effective I.D.;
Second member's judging unit, if for not judging member's sex according to I.D., then the gender information filled in by member judges member's sex;
3rd member's judging unit, if can not judge member's sex for the gender information filled in by member, then judges member's sex by name field;
4th member's judging unit, if for not judging member's sex by name field, then judge member's sex by consignee's name;
5th member's judging unit, if for not judging member's sex by consignee's name, then judge member's sex by behavior;
Member's recognition unit, for identifying the member's sex judged according to described member's judging unit.
7. member's sex recognition system on line according to claim 6, is characterized in that, described 5th member's judging unit specifically comprises:
Screening unit, for filtering out the commodity of gender tendency;
Statistic unit, for adding up in membership buying and/or navigation patterns the purchase having the commodity of gender tendency and/or the accounting browsed;
Setup unit, for setting first threshold, when membership buying and/or browse have single product accounting of the commodity of gender tendency to be greater than or less than first threshold time, then judge the sex that member is corresponding.
8. member's sex recognition system on line according to claim 7, is characterized in that, described screening unit specifically comprises:
Computing unit, for calculating in a period of time, the accounting of commodity masculinity and femininity in purchase and/or navigation patterns;
Identifying unit, for setting Second Threshold, is being judged to be male sex's commodity when male sex's accounting is greater than or less than Second Threshold, and is being judged to be women's commodity when women member's accounting is greater than or less than Second Threshold.
9. member's sex recognition system on line according to claim 8, is characterized in that,
Described identifying unit selects purchase and/or navigation patterns commodity consistent with business general knowledge further, filters the commodity that purchase and/or navigation patterns and business general knowledge are inconsistent.
10. an information recommendation system, it is characterized in that, described information recommendation system comprises as member's sex recognition system on the line in claim 6,7,8 or 9, and on described line, member's recognition system identifies member's sex, and described information recommendation system carries out customizing messages propelling movement according to member's sex.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410594933.8A CN105550892A (en) | 2014-10-29 | 2014-10-29 | On-line member gender recognition method and system, and information recommendation system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410594933.8A CN105550892A (en) | 2014-10-29 | 2014-10-29 | On-line member gender recognition method and system, and information recommendation system |
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| CN105550892A true CN105550892A (en) | 2016-05-04 |
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| CN201410594933.8A Pending CN105550892A (en) | 2014-10-29 | 2014-10-29 | On-line member gender recognition method and system, and information recommendation system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108388851A (en) * | 2018-02-09 | 2018-08-10 | 北京京东金融科技控股有限公司 | information statistical method, device, storage medium and electronic equipment |
| CN108664973A (en) * | 2018-03-28 | 2018-10-16 | 北京捷通华声科技股份有限公司 | Text handling method and device |
| CN109766955A (en) * | 2019-02-12 | 2019-05-17 | 深圳乐信软件技术有限公司 | Gender identification method, device, equipment and storage medium |
| CN110100276A (en) * | 2016-12-22 | 2019-08-06 | 大众汽车有限公司 | The voice output sound of voice operating system |
| CN113268654A (en) * | 2020-02-17 | 2021-08-17 | 北京搜狗科技发展有限公司 | User gender identification method and device and electronic equipment |
-
2014
- 2014-10-29 CN CN201410594933.8A patent/CN105550892A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110100276A (en) * | 2016-12-22 | 2019-08-06 | 大众汽车有限公司 | The voice output sound of voice operating system |
| CN108388851A (en) * | 2018-02-09 | 2018-08-10 | 北京京东金融科技控股有限公司 | information statistical method, device, storage medium and electronic equipment |
| CN108664973A (en) * | 2018-03-28 | 2018-10-16 | 北京捷通华声科技股份有限公司 | Text handling method and device |
| CN109766955A (en) * | 2019-02-12 | 2019-05-17 | 深圳乐信软件技术有限公司 | Gender identification method, device, equipment and storage medium |
| CN113268654A (en) * | 2020-02-17 | 2021-08-17 | 北京搜狗科技发展有限公司 | User gender identification method and device and electronic equipment |
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