CN105472420A - Method, device and system for switching advertisements in live broadcast - Google Patents
Method, device and system for switching advertisements in live broadcast Download PDFInfo
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- CN105472420A CN105472420A CN201510885282.2A CN201510885282A CN105472420A CN 105472420 A CN105472420 A CN 105472420A CN 201510885282 A CN201510885282 A CN 201510885282A CN 105472420 A CN105472420 A CN 105472420A
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- 238000000034 method Methods 0.000 title claims abstract description 46
- 230000001133 acceleration Effects 0.000 claims abstract description 92
- 230000035945 sensitivity Effects 0.000 claims abstract description 34
- 238000012544 monitoring process Methods 0.000 claims abstract description 11
- 238000012790 confirmation Methods 0.000 claims description 41
- 238000012545 processing Methods 0.000 claims description 33
- 230000008859 change Effects 0.000 claims description 25
- 230000008569 process Effects 0.000 description 5
- 230000000694 effects Effects 0.000 description 3
- 230000008901 benefit Effects 0.000 description 2
- 230000036651 mood Effects 0.000 description 2
- 206010063659 Aversion Diseases 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
- 230000004069 differentiation Effects 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
- H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
- H04N21/42206—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor characterized by hardware details
- H04N21/42222—Additional components integrated in the remote control device, e.g. timer, speaker, sensors for detecting position, direction or movement of the remote control, microphone or battery charging device
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
Abstract
The invention provides a method, a device and a system for switching advertisements in live broadcast, wherein the method comprises the following steps: presetting a sensitivity threshold value of an acceleration sensor in a remote controller, acquiring a data record of advertisements browsed by a user in advance, and generating an advertisement stream meeting the requirements of the user according to the data record; monitoring target acceleration generated by shaking the remote controller by a user according to an acceleration sensor in the remote controller, and sending a notification message requesting to replace an advertisement to the set top box when the monitored target acceleration exceeds a sensitivity threshold; the set-top box acquires an advertisement stream which is fed back by the server end and corresponds to the notification message and meets the user requirement according to the notification message, and displays the advertisement stream; and then, acquiring an instruction which is input by the user according to the displayed advertisement stream and confirms to replace the advertisement, and sending the instruction to the set-top box so that the set-top box can replace the advertisement according to the instruction, thereby enabling the user to autonomously switch the advertisement according to the self requirement.
Description
Technical field
The present invention relates to intelligent television technical field, particularly a kind of method, Apparatus and system in live middle switching advertisement.
Background technology
In order to make consumer get useful merchandise news, expand the range of publicity of commodity simultaneously and strengthen the effect of publicity of commodity, increasing advertiser selects to push various types of advertising message by Digital Television medium to consumers in general.
At present, the advertisement pushing of Digital Television is determined by advertiser, and user self cannot change, and this propelling movement mode does not distinguish the differentiation between user, also can not consider whether user is best potential consumption crowd simultaneously.When user often receives with self incoherent advertising message in living broadcast of programs process, likely can cause the aversion of user to these advertising messages, nonetheless, user can not go independently to switch advertisement according to self-demand.
Summary of the invention
In view of this, the invention provides a kind of method, Apparatus and system in live middle switching advertisement, user can be made independently to switch advertisement according to self-demand.
In order to achieve the above object, the present invention is achieved through the following technical solutions:
On the one hand, the invention provides a kind of method in live middle switching advertisement, the method is applied to remote controller, and described remote controller comprises acceleration transducer, and pre-sets the threshold of sensitivity of described acceleration transducer, also comprises:
S1: according to described acceleration transducer, monitor user ' shakes the aimed acceleration that described remote controller produces, when monitoring described aimed acceleration and exceeding the threshold of sensitivity of described acceleration transducer, the notification message changing advertisement is sent request, with the ad stream of meeting consumers' demand making described Set Top Box corresponding with described notification message according to described notification message display to Set Top Box;
S2: obtain the instruction that advertisement is changed in the user ad stream of meeting consumers' demand and confirmation of inputting according to display;
S3: send the described instruction confirming to change advertisement to described Set Top Box, to make described Set Top Box perform the described instruction confirming to change advertisement, and performs S1.
Further, described remote controller comprises main control chip and control signal emitter further;
The described notification message sending request replacing advertisement to Set Top Box, comprising:
The notification message that advertisement is changed in the request exported by described acceleration transducer is sent to described main control chip;
The notification message that described request in described main control chip changes advertisement is sent to described control signal emitter;
The notification message that described request in described control signal emitter changes advertisement is sent to described Set Top Box.
On the other hand, the invention provides a kind of method in live middle switching advertisement, the method is applied to Set Top Box, obtains the data record of user's browse advertisements in advance, to make server end generate the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, also comprise:
Receive the notification message that advertisement is changed in the request sent by remote controller;
The notification message that described request changes advertisement is sent, with the ad stream of meeting consumers' demand making described server end corresponding with described notification message according to described notification message feedback to described server end;
Receive the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end;
The ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end described in display;
Receive the instruction that advertisement is changed in the confirmation sent by described remote controller;
The instruction of advertisement is changed in the confirmation sent by described remote controller described in performing.
Again on the one hand, the invention provides a kind of method in live middle switching advertisement, the method is applied to server end, obtains the data record of the user's browse advertisements in Set Top Box in advance, and generate the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, also comprise:
Receive the notification message that advertisement is changed in the request sent by Set Top Box;
Change the notification message of advertisement according to the described request that sent by Set Top Box, obtain corresponding with described notification message described in the ad stream of meeting consumers' demand;
The ad stream of meeting consumers' demand described in described corresponding with described notification message to described Set Top Box feedback, with make described Set Top Box show described corresponding with described notification message described in the ad stream of meeting consumers' demand, thus perform the instruction of the confirmation replacing advertisement of user's input.
Again on the one hand, the invention provides a kind of remote controller, comprising:
Setting unit, for arranging the threshold of sensitivity of described acceleration transducer, and exports the threshold of sensitivity of described acceleration transducer to the first processing unit;
Described first processing unit, for receiving the threshold of sensitivity of the described acceleration transducer that described setting unit exports, the signal that the instruction receiving described second processing unit output is sent completely, according to described acceleration transducer, monitor user ' shakes the aimed acceleration that described remote controller produces, when monitoring described aimed acceleration and exceeding the threshold of sensitivity of described acceleration transducer, the notification message changing advertisement is sent request to Set Top Box, with the ad stream of meeting consumers' demand making described Set Top Box corresponding with described notification message according to described notification message display, and to the signal that acquiring unit output notice message is sent completely,
Described acquiring unit, for after receiving the signal that is sent completely of notification message that described first processing unit exports, obtain user's ad stream of meeting consumers' demand and the instruction of advertisement is changed in the confirmation that inputs according to display, and export the described instruction confirming to change advertisement to the second processing unit;
Described second processing unit, for receiving the described instruction confirming to change advertisement that described acquiring unit exports, the described instruction confirming to change advertisement is sent to described Set Top Box, the described instruction confirming to change advertisement is performed to make described Set Top Box, and trigger described first processing unit execution corresponding operating, and to the signal that described first processing unit output order is sent completely.
Further, described remote controller comprise TV remote controller, handset remote controller and other be provided with in the remote controller of acceleration transducer any one or multiple.
Further, described remote controller comprises main control chip and control signal emitter further;
Described first processing unit, comprises further:
Described acceleration transducer, the notification message that advertisement is changed in the request for being exported by described acceleration transducer is sent to described main control chip, exports to described main control chip the notification message that described request changes advertisement;
Described main control chip, the described request exported for receiving described acceleration transducer changes the notification message of advertisement, the notification message that described request in described main control chip changes advertisement is sent to described control signal emitter, and exports to described control signal emitter the notification message that described request changes advertisement;
Described control signal emitter, the described request exported for receiving described main control chip changes the notification message of advertisement, and the notification message that the described request in described control signal emitter changes advertisement is sent to described Set Top Box.
Again on the one hand, the invention provides a kind of Set Top Box, comprising:
Acquiring unit, for obtaining the data record of user's browse advertisements, to make server end generate the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, and to the signal that the first receiving element output data record has obtained;
Described first receiving element, for after receiving the signal that obtained of data record that described acquiring unit exports, receives the notification message that advertisement is changed in the request sent by remote controller, and exports the notification message of described request replacing advertisement to transmitting element;
Described transmitting element, the described request exported for receiving described first receiving element changes the notification message of advertisement, the notification message that described request changes advertisement is sent to described server end, with the ad stream of meeting consumers' demand making described server end corresponding with described notification message according to described notification message feedback, and to the signal that the second receiving element output notice message is sent completely;
Described second receiving element, for after receiving the signal that is sent completely of notification message that described transmitting element exports, receive the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end, and export the ad stream of meeting consumers' demand corresponding with described notification message of described server end feedback to display unit;
Described display unit, for receiving the ad stream of meeting consumers' demand corresponding with described notification message of the described server end feedback that described second receiving element exports, the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end described in display, and to the signal that the 3rd receiving element output ad stream has shown;
Described 3rd receiving element, for after receiving the signal that shown of ad stream that described display unit exports, receive the instruction that advertisement is changed in the confirmation sent by described remote controller, and the instruction of advertisement is changed in the confirmation sent by described remote controller described in exporting to performance element;
Described performance element, change the instruction of advertisement for receiving the confirmation sent by described remote controller described in described 3rd receiving element output, the instruction of advertisement is changed in the confirmation sent by described remote controller described in performing.
Again on the one hand, the invention provides a kind of server end, comprising:
Processing unit, for obtaining the data record of the user's browse advertisements in Set Top Box, and generates the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, and the ad stream of meeting consumers' demand described in exporting to acquiring unit;
Receiving element, changes the notification message of advertisement for receiving the request sent by Set Top Box, and the notification message of advertisement is changed in the request sent by Set Top Box described in exporting to acquiring unit;
Described acquiring unit, for receiving the ad stream of meeting consumers' demand described in the output of described processing unit, receive the notification message of the described request replacing advertisement sent by Set Top Box that described receiving element exports, the notification message of advertisement is changed according to the described request sent by Set Top Box, obtain corresponding with described notification message described in the ad stream of meeting consumers' demand, and the ad stream of meeting consumers' demand described in exporting to transmitting element;
Described transmitting element, for receiving the ad stream of meeting consumers' demand described in the output of described acquiring unit, the ad stream of meeting consumers' demand described in described corresponding with described notification message to described Set Top Box feedback, with make described Set Top Box show described corresponding with described notification message described in the ad stream of meeting consumers' demand, thus perform the instruction of the confirmation replacing advertisement of user's input.
Again on the one hand, the invention provides a kind of system in live middle switching advertisement, this system comprises: above-mentioned arbitrary described remote controller, above-mentioned Set Top Box, and, above-mentioned server end.
The invention provides a kind of method, Apparatus and system in live middle switching advertisement, pre-set the threshold of sensitivity of the acceleration transducer in remote controller, obtain the data record of user's browse advertisements in advance and generate the ad stream of meeting consumers' demand according to this data record; According to the acceleration transducer in remote controller, monitor user ' shakes the aimed acceleration that described remote controller produces, and when monitoring this aimed acceleration and exceeding the threshold of sensitivity, sends request the notification message changing advertisement to Set Top Box; Set Top Box, according to this notification message, obtains the ad stream of meeting consumers' demand corresponding with this notification message fed back by server end, and shows this ad stream; Afterwards, obtain the instruction of the confirmation replacing advertisement that user inputs according to this ad stream of display, and send this instruction to Set Top Box, to make Set Top Box carry out advertisement replacing according to this instruction, therefore, the present invention can make user independently switch advertisement according to self-demand.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
Fig. 1 is the flow chart of a kind of method in live middle switching advertisement that one embodiment of the invention provides;
Fig. 2 is the flow chart of the another kind that provides of one embodiment of the invention in the method for live middle switching advertisement;
Fig. 3 is another flow chart in the method for live middle switching advertisement that one embodiment of the invention provides;
Fig. 4 is another flow chart in the method for live middle switching advertisement that one embodiment of the invention provides;
Fig. 5 is a kind of remote controller that one embodiment of the invention provides;
Fig. 6 is the another kind of remote controller that one embodiment of the invention provides;
Fig. 7 is a kind of Set Top Box that one embodiment of the invention provides;
Fig. 8 is a kind of server end that one embodiment of the invention provides;
Fig. 9 is the schematic diagram of a kind of system in live middle switching advertisement that one embodiment of the invention provides.
Embodiment
For making the object of the embodiment of the present invention, technical scheme and advantage clearly; below in conjunction with the accompanying drawing in the embodiment of the present invention; technical scheme in the embodiment of the present invention is clearly and completely described; obviously; described embodiment is the present invention's part embodiment, instead of whole embodiments, based on the embodiment in the present invention; the every other embodiment that those of ordinary skill in the art obtain under the prerequisite not making creative work, all belongs to the scope of protection of the invention.
As shown in Figure 1, embodiments provide a kind of method in live middle switching advertisement, be applied to remote controller, described remote controller comprises acceleration transducer, can comprise the following steps:
Step 101: the threshold of sensitivity pre-setting described acceleration transducer;
Step 102: according to described acceleration transducer, monitor user ' shakes the aimed acceleration that described remote controller produces, when monitoring described aimed acceleration and exceeding the threshold of sensitivity of described acceleration transducer, the notification message changing advertisement is sent request, with the ad stream of meeting consumers' demand making described Set Top Box corresponding with described notification message according to described notification message display to Set Top Box;
Step 103: obtain the instruction that advertisement is changed in the user ad stream of meeting consumers' demand and confirmation of inputting according to display;
Step 104: send the described instruction confirming to change advertisement to described Set Top Box, to make described Set Top Box perform the described instruction confirming to change advertisement, and performs step 102.
Embodiments provide a kind of method in live middle switching advertisement, be applied to remote controller, pre-set the threshold of sensitivity of acceleration transducer; According to the acceleration transducer in remote controller, monitor user ' shakes the aimed acceleration that described remote controller produces, when monitoring this aimed acceleration and exceeding the threshold of sensitivity, the notification message changing advertisement is sent request, with the ad stream of meeting consumers' demand making described Set Top Box corresponding with described notification message according to described notification message display to Set Top Box; Afterwards, obtain the instruction of the confirmation replacing advertisement that user inputs according to this ad stream of display, and send this instruction to Set Top Box, to make Set Top Box carry out advertisement replacing according to this instruction, therefore, the present invention can make user independently switch advertisement according to self-demand.
In a kind of possible implementation, described remote controller comprises main control chip and control signal emitter further;
The described notification message sending request replacing advertisement to Set Top Box, comprising:
The notification message that advertisement is changed in the request exported by described acceleration transducer is sent to described main control chip;
The notification message that described request in described main control chip changes advertisement is sent to described control signal emitter;
The notification message that described request in described control signal emitter changes advertisement is sent to described Set Top Box.
As shown in Figure 2, embodiments provide the another kind of method in live middle switching advertisement, the method is applied to Set Top Box, can comprise the following steps:
Step 201: the data record obtaining user's browse advertisements in advance, generates the ad stream of meeting consumers' demand to make server end according to the data record of described user's browse advertisements;
Step 202: receive the notification message that advertisement is changed in the request sent by remote controller;
Step 203: send the notification message that described request changes advertisement to described server end, with the ad stream of meeting consumers' demand making described server end corresponding with described notification message according to described notification message feedback;
Step 204: receive the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end;
Step 205: the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end described in display;
Step 206: receive the instruction that advertisement is changed in the confirmation sent by described remote controller;
Step 207: the instruction of advertisement is changed in the confirmation sent by described remote controller described in performing.
Embodiments provide a kind of method in live middle switching advertisement, be applied to Set Top Box, the data record obtaining user's browse advertisements in advance generates the ad stream of meeting consumers' demand to make server end according to the data record of described user's browse advertisements; When the acceleration transducer in remote controller monitor user shake aimed acceleration that this remote controller produces exceed the threshold of sensitivity time, receive the notification message that advertisement is changed in the request sent by remote controller; According to this notification message, obtain the ad stream of meeting consumers' demand corresponding with this notification message fed back by server end, and show this ad stream; When getting the instruction of the confirmation replacing advertisement that user inputs according to this ad stream of display, receive the instruction that advertisement is changed in the confirmation sent by remote controller, and send this instruction to Set Top Box, advertisement replacing is carried out according to this instruction to make Set Top Box, therefore, the present invention can make user independently switch advertisement according to self-demand.
As shown in Figure 3, embodiments provide another method in live middle switching advertisement, the method is applied to server end, can comprise the following steps:
Step 301: the data record obtaining the user's browse advertisements in Set Top Box in advance, and generate the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements;
Step 302: receive the notification message that advertisement is changed in the request sent by Set Top Box;
Step 303: the notification message changing advertisement according to the described request that sent by Set Top Box, obtain corresponding with described notification message described in the ad stream of meeting consumers' demand;
Step 304: the ad stream of meeting consumers' demand described in described corresponding with described notification message to described Set Top Box feedback, with make described Set Top Box show described corresponding with described notification message described in the ad stream of meeting consumers' demand, thus perform the instruction of the confirmation replacing advertisement of user's input.
Embodiments provide a kind of method in live middle switching advertisement, be applied to server end, obtain the data record of the user's browse advertisements in Set Top Box in advance and generate the ad stream of meeting consumers' demand according to this data record; Acceleration transducer in remote controller monitors user and shakes after aimed acceleration that this remote controller produces exceedes the threshold of sensitivity, receive the notification message that advertisement is changed in the request sent by Set Top Box, and according to this notification message, obtain corresponding with this notification message described in the ad stream of meeting consumers' demand; The ad stream of meeting consumers' demand described in described corresponding with this notification message to described Set Top Box feedback, with make described Set Top Box show described corresponding with described notification message described in the ad stream of meeting consumers' demand, thus perform the instruction of the confirmation replacing advertisement that user inputs according to this ad stream of display, therefore, the present invention can make user independently switch advertisement according to self-demand.
For making the object, technical solutions and advantages of the present invention clearly, below in conjunction with drawings and the specific embodiments, the present invention is described in further detail.
As shown in Figure 4, embodiments provide another method in live middle switching advertisement, the method can comprise the following steps:
Step 401: the threshold of sensitivity that acceleration transducer in remote controller is set.
Particularly, in order to get rid of the remote controller shake situation because misoperation or other extraneous factors cause, the threshold of sensitivity of acceleration transducer in remote controller can be pre-set.Such as, can arrange its threshold of sensitivity in the production process of acceleration transducer.
Step 402: the data record obtaining the user's browse advertisements in Set Top Box.
In the present embodiment, by the data message such as kind, number of times of the browser software recording user browsing media advertisement in Set Top Box, and this data message corresponding with user property can be saved in the memory block in Set Top Box.
Step 403: according to the data record of described user's browse advertisements, server end generates the ad stream of meeting consumers' demand.
In the present embodiment, server end, according to the data record of described user's browse advertisements, generates the ad stream of meeting consumers' demand.This process can comprise: the latest data record of the user's browse advertisements in advance in reading machine top box, and is stored in the database of server end by this latest data record; The HLR (HomeLocationRegister, attaching position register) of access services device end is to obtain the identification information corresponding with user property; The database of access services device end, and according to this identification information, obtain the total data record of the user browse advertisements corresponding with this identification information; According to the total data record of this user's browse advertisements, generate at least one ad stream of meeting consumers' demand.Wherein, the ad stream of generation can sort according to the custom of browsing of user.In addition, also according to actual needs, only can read the segment data record of user's browse advertisements in the regular period, and generate at least one ad stream of meeting consumers' demand.
Step 404: according to the acceleration transducer in remote controller, monitor user ' shakes the aimed acceleration that described remote controller produces, when monitoring this aimed acceleration and exceeding the threshold of sensitivity of described acceleration transducer, send request the notification message changing advertisement to Set Top Box.
Particularly, described remote controller comprise TV remote controller, handset remote controller and other be provided with in the remote controller of acceleration transducer any one or multiple.
Particularly, described remote controller comprises main control chip and control signal emitter further.When the acceleration transducer in remote controller monitor user shake aimed acceleration that remote controller produces exceed the threshold of sensitivity time, the notification message that advertisement is changed in the request exported by described acceleration transducer is sent to described main control chip; The notification message that described request in described main control chip changes advertisement is sent to described control signal emitter; The notification message that described request in described control signal emitter changes advertisement is sent to described Set Top Box.
In the present embodiment, the acceleration transducer in remote controller and main control chip can be located on the main control chip of remote controller inside, and main control chip is connected by circuit with control signal emitter.When user shakes remote controller, acceleration transducer in remote controller can be monitored shaking the aimed acceleration produced, only when this aimed acceleration exceedes the threshold of sensitivity pre-set, acceleration transducer converts the aimed acceleration of this generation to usable output signal, and this usable output signal is passed to control signal emitter through main control chip, then by control signal emitter by infrared or be wirelessly transmitted to Set Top Box.
By this implementation, effectively can exclude remote controllers shake situation that some cause because of misoperation or other extraneous factors, make user can according to self hobby and actual demand, shake remote controller at any time and switch with the advertisement realized in live.
Step 405: Set Top Box receives the notification message that advertisement is changed in the request sent by remote controller, and this notification message is sent to server end, with the ad stream of meeting consumers' demand making described server end corresponding with this notification message according to this notification message feedback.
Step 406: the notification message of advertisement is changed in the request that received server-side is sent by Set Top Box, and according to this notification message, obtains the ad stream of meeting consumers' demand corresponding with this notification message.
Particularly, before user asks to change advertisement, server end generates at least one ad stream of meeting consumers' demand in advance.When received server-side changes the notification message of advertisement to the request sent by Set Top Box, wherein any ad stream can be obtained at random, or obtain the Article 1 ad stream of generation in order.
In the present embodiment, before user shakes remote controller request replacing advertisement, server end generates at least one ad stream in advance, and the ad stream generated produces based on the datalogging information of user's browse advertisements, meet consumers' demand, the advertisement pushed is more prone to hobby and the selection of user self, easily accept by user, make user need not watch fixing advertisement, thus contribute to user and hold a kind of good mood when watching advertisement, be also of value to the effect of publicity improving advertisement to a certain extent simultaneously.
Step 407: the ad stream of meeting consumers' demand described in getting is sent to Set Top Box by server end.
Step 408: Set Top Box receives the ad stream of meeting consumers' demand sent by server end, and shows this ad stream of meeting consumers' demand.
Particularly, the ad stream received can be shown by any one in the representations such as dynamic thumbnail, static thumbnail, advertisement and identifier list.
Step 409: remote controller obtains the instruction of the confirmation replacing advertisement that user inputs according to this ad stream of meeting consumers' demand of display, and the instruction this confirmation being changed advertisement is sent to Set Top Box.
Particularly, user is after getting the display information of ad stream, can directly by the concrete button on remote controller with confirm play this ad stream, play in order to make this ad stream, also can be selected the arbitrary targeted advertisements in this ad stream by the concrete button on remote controller, play in order successively from by the targeted advertisements selected to make this ad stream.Certainly, when user does not make one's options within a certain period of time, advertisement interface switching can exit automatically, and system default user selects to play this ad stream.By this way of realization, user can be made further to select ad stream to be played according to self-demand, make user have certain unrestricted choice power.
Step 410: Set Top Box receives the instruction that advertisement is changed in the confirmation sent by remote controller, and performs the instruction that advertisement is changed in this confirmation, then performs step 404.
Particularly, when receiving the confirmation the instruction changing advertisement, Set Top Box performs this execution, broadcast advertisement stream.Meanwhile, in this ad stream playing process, when user has a mind to the advertisement again changing current broadcasting, can at any time by shake remote controller, again carry out live in advertisement switch.
In the present embodiment, after the current shake remote controller of user carries out advertisement switching, browser software in Set Top Box can the kind of the current browsing media advertisement of recording user again, the data messages such as number of times, and the data message of current for user browse advertisements is sent to server end, the data message of the user's browse advertisements stored in server end is upgraded, and generate the new ad stream of meeting consumers' demand according to the data message of the user's browse advertisements after renewal, ask to make user to get relatively optimum ad stream all the time when changing advertisement, the propelling movement of ad stream is made to tend to hobby and the selection of user all the time, to be easier to accept by user.
As shown in Figure 5, embodiments provide a kind of remote controller 50, comprising:
Setting unit 501, for arranging the threshold of sensitivity of described acceleration transducer, and exports the threshold of sensitivity of described acceleration transducer to the first processing unit;
Described first processing unit 502, for receiving the threshold of sensitivity of the described acceleration transducer that described setting unit 501 exports, the signal that the instruction receiving described second processing unit 504 output is sent completely, according to described acceleration transducer, monitor user ' shakes the aimed acceleration that described remote controller produces, when monitoring described aimed acceleration and exceeding the threshold of sensitivity of described acceleration transducer, the notification message changing advertisement is sent request to Set Top Box, with the ad stream of meeting consumers' demand making described Set Top Box corresponding with described notification message according to described notification message display, and to the signal that acquiring unit 503 output notice message is sent completely,
Described acquiring unit 503, for after receiving the signal that is sent completely of notification message that described first processing unit 502 exports, obtain user's ad stream of meeting consumers' demand and the instruction of advertisement is changed in the confirmation that inputs according to display, and export the described instruction confirming to change advertisement to the second processing unit 504;
Described second processing unit 504, for receiving the described instruction confirming to change advertisement that described acquiring unit 503 exports, the described instruction confirming to change advertisement is sent to described Set Top Box, the described instruction confirming to change advertisement is performed to make described Set Top Box, and trigger described first processing unit 502 and perform corresponding operating, and to the signal that described first processing unit 502 output order is sent completely.
In a kind of possible implementation, described remote controller comprise TV remote controller, handset remote controller and other be provided with in the remote controller of acceleration transducer any one or multiple.
In a kind of possible implementation, described remote controller comprises main control chip and control signal emitter further;
Described first processing unit 502, please refer to Fig. 6, comprises further:
Described acceleration transducer 5021, the notification message that advertisement is changed in the request for being exported by described acceleration transducer is sent to described main control chip, exports to described main control chip 5022 notification message that described request changes advertisement;
Described main control chip 5022, the described request exported for receiving described acceleration transducer 5021 changes the notification message of advertisement, the notification message that described request in described main control chip changes advertisement is sent to described control signal emitter, and exports to described control signal emitter 5023 notification message that described request changes advertisement;
Described control signal emitter 5023, the described request exported for receiving described main control chip 5022 changes the notification message of advertisement, and the notification message that the described request in described control signal emitter changes advertisement is sent to described Set Top Box.
As shown in Figure 7, embodiments provide a kind of Set Top Box 60, comprising:
Acquiring unit 601, for obtaining the data record of user's browse advertisements, to make server end generate the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, and exports to the first receiving element 602 signal that data record obtained;
Described first receiving element 602, for after receiving the signal that obtained of data record that described acquiring unit 601 exports, receive the notification message that advertisement is changed in the request sent by remote controller, and export to transmitting element 603 notification message that described request changes advertisement;
Described transmitting element 603, the described request exported for receiving described first receiving element 602 changes the notification message of advertisement, the notification message that described request changes advertisement is sent to described server end, with the ad stream of meeting consumers' demand making described server end corresponding with described notification message according to described notification message feedback, and to the signal that the second receiving element 604 output notice message is sent completely;
Described second receiving element 604, for after receiving the signal that is sent completely of notification message that described transmitting element 603 exports, receive the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end, and export the ad stream of meeting consumers' demand corresponding with described notification message of described server end feedback to display unit 605;
Described display unit 605, for receiving the ad stream of meeting consumers' demand corresponding with described notification message of the described server end feedback that described second receiving element 604 exports, the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end described in display, and export to the 3rd receiving element 606 signal that ad stream shown;
Described 3rd receiving element 606, for after receiving the signal that shown of ad stream that described display unit 605 exports, receive the instruction that advertisement is changed in the confirmation sent by described remote controller, and export to performance element 607 instruction that advertisement is changed in the described confirmation sent by described remote controller;
Described performance element 607, change the instruction of advertisement for receiving the confirmation sent by described remote controller described in described 3rd receiving element 606 output, the instruction of advertisement is changed in the confirmation sent by described remote controller described in performing.
As shown in Figure 8, embodiments provide a kind of server end 70, comprising:
Processing unit 701, for obtaining the data record of the user's browse advertisements in Set Top Box, and generates the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, and the ad stream of meeting consumers' demand described in exporting to acquiring unit 703;
Receiving element 702, changes the notification message of advertisement for receiving the request sent by Set Top Box, and exports to acquiring unit 703 notification message that advertisement is changed in the described request sent by Set Top Box;
Described acquiring unit 703, for receiving the ad stream of meeting consumers' demand described in the output of described processing unit 701, receive the notification message of the described request replacing advertisement sent by Set Top Box that described receiving element 702 exports, the notification message of advertisement is changed according to the described request sent by Set Top Box, obtain corresponding with described notification message described in the ad stream of meeting consumers' demand, and the ad stream of meeting consumers' demand described in exporting to transmitting element 704;
Described transmitting element 704, for receiving the ad stream of meeting consumers' demand described in the output of described acquiring unit 703, the ad stream of meeting consumers' demand described in described corresponding with described notification message to described Set Top Box feedback, with make described Set Top Box show described corresponding with described notification message described in the ad stream of meeting consumers' demand, thus perform the instruction of the confirmation replacing advertisement of user's input.
As shown in Figure 9, embodiments provide a kind of system in live middle switching advertisement, comprising: remote controller 50, Set Top Box 60 and server end 70.
In the present embodiment, when user needs to switch advertisement in live process, by shake remote controller 50, the signal changing advertisement is sent request to Set Top Box 60, Set Top Box 60 is when receiving this signal, obtain the ad stream of meeting consumers' demand generated in advance in server end 70, and show this ad stream, user's this ad stream to display is selected, and the signal of selection result is sent to Set Top Box 60 by remote controller 50, make Set Top Box 60 perform corresponding operation, thus the advertisement completed in live process switch.
The content such as information interaction, implementation between each unit in said apparatus, due to the inventive method embodiment based on same design, particular content can see in the inventive method embodiment describe, repeat no more herein.
In sum, embodiments provide a kind of method, Apparatus and system in live middle switching advertisement, the embodiment of the present invention can have following beneficial effect:
1, a kind of method, Apparatus and system in live middle switching advertisement is embodiments provided, pre-set the threshold of sensitivity of the acceleration transducer in remote controller, obtain the data record of user's browse advertisements in advance and generate the ad stream of meeting consumers' demand according to this data record; According to the acceleration transducer in remote controller, monitor user ' shakes the aimed acceleration that described remote controller produces, and when the aimed acceleration monitoring this generation exceedes the threshold of sensitivity, sends request the notification message changing advertisement to Set Top Box; Set Top Box, according to this notification message, obtains the ad stream of meeting consumers' demand corresponding with this notification message fed back by server end, and shows this ad stream; Afterwards, obtain the instruction of the confirmation replacing advertisement that user inputs according to this ad stream of display, and send this instruction to Set Top Box, to make Set Top Box carry out advertisement replacing according to this instruction, therefore, the present invention can make user independently switch advertisement according to self-demand.
2, a kind of method, Apparatus and system in live middle switching advertisement is embodiments provided, effectively can exclude the remote controller shake situation that some cause because of misoperation or other extraneous factors, user according to self hobby and actual demand, can be shaken remote controller and switches with the advertisement realized in live at any time.
3, embodiments provide a kind of method in live middle switching advertisement, Apparatus and system, before user shakes remote controller request replacing advertisement, server end generates at least one ad stream in advance, and the ad stream generated produces based on the datalogging information of user's browse advertisements, meet consumers' demand, the advertisement pushed is more prone to hobby and the selection of user self, easily accept by user, make user need not watch fixing advertisement, thus contribute to user watch advertisement time hold a kind of good mood, also be of value to the effect of publicity improving advertisement to a certain extent simultaneously.
4, embodiments provide a kind of method in live middle switching advertisement, Apparatus and system, after the current shake remote controller of user carries out advertisement switching, browser software in Set Top Box can the kind of the current browsing media advertisement of recording user again, the data messages such as number of times, and the data message of current for user browse advertisements is sent to server end, the data message of the user's browse advertisements stored in server end is upgraded, and generate the new ad stream of meeting consumers' demand according to the data message of the user's browse advertisements after renewal, ask to make user to get relatively optimum ad stream all the time when changing advertisement, the propelling movement of ad stream is made to tend to hobby and the selection of user all the time, to be easier to accept by user.
Finally it should be noted that: the foregoing is only preferred embodiment of the present invention, only for illustration of technical scheme of the present invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.
Claims (10)
1., in a method for live middle switching advertisement, it is characterized in that, be applied to remote controller, described remote controller comprises acceleration transducer, and pre-sets the threshold of sensitivity of described acceleration transducer, and the method comprises:
S1: according to described acceleration transducer, monitor user ' shakes the aimed acceleration that described remote controller produces, when monitoring described aimed acceleration and exceeding the threshold of sensitivity of described acceleration transducer, the notification message changing advertisement is sent request, with the ad stream of meeting consumers' demand making described Set Top Box corresponding with described notification message according to described notification message display to Set Top Box;
S2: obtain the instruction that advertisement is changed in the user ad stream of meeting consumers' demand and confirmation of inputting according to display;
S3: send the described instruction confirming to change advertisement to described Set Top Box, to make described Set Top Box perform the described instruction confirming to change advertisement, and performs S1.
2. method according to claim 1, is characterized in that,
Described remote controller comprises main control chip and control signal emitter further;
The described notification message sending request replacing advertisement to Set Top Box, comprising:
The notification message that advertisement is changed in the request exported by described acceleration transducer is sent to described main control chip;
The notification message that described request in described main control chip changes advertisement is sent to described control signal emitter;
The notification message that described request in described control signal emitter changes advertisement is sent to described Set Top Box.
3. the method in live middle switching advertisement, it is characterized in that, be applied to Set Top Box, obtain the data record of user's browse advertisements in advance, to make server end generate the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, the method comprises:
Receive the notification message that advertisement is changed in the request sent by remote controller;
The notification message that described request changes advertisement is sent, with the ad stream of meeting consumers' demand making described server end corresponding with described notification message according to described notification message feedback to described server end;
Receive the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end;
The ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end described in display;
Receive the instruction that advertisement is changed in the confirmation sent by described remote controller;
The instruction of advertisement is changed in the confirmation sent by described remote controller described in performing.
4. the method in live middle switching advertisement, it is characterized in that, be applied to server end, obtain the data record of the user's browse advertisements in Set Top Box in advance, and generate the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, the method comprises:
Receive the notification message that advertisement is changed in the request sent by Set Top Box;
Change the notification message of advertisement according to the described request that sent by Set Top Box, obtain corresponding with described notification message described in the ad stream of meeting consumers' demand;
The ad stream of meeting consumers' demand described in described corresponding with described notification message to described Set Top Box feedback, with make described Set Top Box show described corresponding with described notification message described in the ad stream of meeting consumers' demand, thus perform the instruction of the confirmation replacing advertisement of user's input.
5. a remote controller, is characterized in that, described remote controller comprises acceleration transducer, comprising:
Setting unit, for arranging the threshold of sensitivity of described acceleration transducer, and exports the threshold of sensitivity of described acceleration transducer to the first processing unit;
Described first processing unit, for receiving the threshold of sensitivity of the described acceleration transducer that described setting unit exports, the signal that the instruction receiving described second processing unit output is sent completely, according to described acceleration transducer, monitor user ' shakes the aimed acceleration that described remote controller produces, when monitoring described aimed acceleration and exceeding the threshold of sensitivity of described acceleration transducer, the notification message changing advertisement is sent request to Set Top Box, with the ad stream of meeting consumers' demand making described Set Top Box corresponding with described notification message according to described notification message display, and to the signal that acquiring unit output notice message is sent completely,
Described acquiring unit, for after receiving the signal that is sent completely of notification message that described first processing unit exports, obtain user's ad stream of meeting consumers' demand and the instruction of advertisement is changed in the confirmation that inputs according to display, and export the described instruction confirming to change advertisement to the second processing unit;
Described second processing unit, for receiving the described instruction confirming to change advertisement that described acquiring unit exports, the described instruction confirming to change advertisement is sent to described Set Top Box, the described instruction confirming to change advertisement is performed to make described Set Top Box, and trigger described first processing unit execution corresponding operating, and to the signal that described first processing unit output order is sent completely.
6. remote controller according to claim 5, is characterized in that,
Described remote controller comprise TV remote controller, handset remote controller and other be provided with in the remote controller of acceleration transducer any one or multiple.
7. remote controller according to claim 5, is characterized in that,
Described remote controller comprises main control chip and control signal emitter further;
Described first processing unit, comprises further:
Described acceleration transducer, the notification message that advertisement is changed in the request for being exported by described acceleration transducer is sent to described main control chip, exports to described main control chip the notification message that described request changes advertisement;
Described main control chip, the described request exported for receiving described acceleration transducer changes the notification message of advertisement, the notification message that described request in described main control chip changes advertisement is sent to described control signal emitter, and exports to described control signal emitter the notification message that described request changes advertisement;
Described control signal emitter, the described request exported for receiving described main control chip changes the notification message of advertisement, and the notification message that the described request in described control signal emitter changes advertisement is sent to described Set Top Box.
8. a Set Top Box, is characterized in that, comprising:
Acquiring unit, for obtaining the data record of user's browse advertisements, to make server end generate the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, and to the signal that the first receiving element output data record has obtained;
Described first receiving element, for after receiving the signal that obtained of data record that described acquiring unit exports, receives the notification message that advertisement is changed in the request sent by remote controller, and exports the notification message of described request replacing advertisement to transmitting element;
Described transmitting element, the described request exported for receiving described first receiving element changes the notification message of advertisement, the notification message that described request changes advertisement is sent to described server end, with the ad stream of meeting consumers' demand making described server end corresponding with described notification message according to described notification message feedback, and to the signal that the second receiving element output notice message is sent completely;
Described second receiving element, for after receiving the signal that is sent completely of notification message that described transmitting element exports, receive the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end, and export the ad stream of meeting consumers' demand corresponding with described notification message of described server end feedback to display unit;
Described display unit, for receiving the ad stream of meeting consumers' demand corresponding with described notification message of the described server end feedback that described second receiving element exports, the ad stream of meeting consumers' demand corresponding with described notification message fed back by described server end described in display, and to the signal that the 3rd receiving element output ad stream has shown;
Described 3rd receiving element, for after receiving the signal that shown of ad stream that described display unit exports, receive the instruction that advertisement is changed in the confirmation sent by described remote controller, and the instruction of advertisement is changed in the confirmation sent by described remote controller described in exporting to performance element;
Described performance element, change the instruction of advertisement for receiving the confirmation sent by described remote controller described in described 3rd receiving element output, the instruction of advertisement is changed in the confirmation sent by described remote controller described in performing.
9. a server end, is characterized in that, comprising:
Processing unit, for obtaining the data record of the user's browse advertisements in Set Top Box, and generates the ad stream of meeting consumers' demand according to the data record of described user's browse advertisements, and the ad stream of meeting consumers' demand described in exporting to acquiring unit;
Receiving element, changes the notification message of advertisement for receiving the request sent by Set Top Box, and the notification message of advertisement is changed in the request sent by Set Top Box described in exporting to acquiring unit;
Described acquiring unit, for receiving the ad stream of meeting consumers' demand described in the output of described processing unit, receive the notification message of the described request replacing advertisement sent by Set Top Box that described receiving element exports, the notification message of advertisement is changed according to the described request sent by Set Top Box, obtain corresponding with described notification message described in the ad stream of meeting consumers' demand, and the ad stream of meeting consumers' demand described in exporting to transmitting element;
Described transmitting element, for receiving the ad stream of meeting consumers' demand described in the output of described acquiring unit, the ad stream of meeting consumers' demand described in described corresponding with described notification message to described Set Top Box feedback, with make described Set Top Box show described corresponding with described notification message described in the ad stream of meeting consumers' demand, thus perform the instruction of the confirmation replacing advertisement of user's input.
10. in a system for live middle switching advertisement, it is characterized in that, comprise as the remote controller as described in arbitrary in claim 5 to 7, Set Top Box as claimed in claim 8, and, server end as claimed in claim 9.
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| CN201510885282.2A CN105472420A (en) | 2015-12-03 | 2015-12-03 | Method, device and system for switching advertisements in live broadcast |
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