CN105471720A - Message pushing method, message pushing device and message pushing system - Google Patents
Message pushing method, message pushing device and message pushing system Download PDFInfo
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- CN105471720A CN105471720A CN201511000042.6A CN201511000042A CN105471720A CN 105471720 A CN105471720 A CN 105471720A CN 201511000042 A CN201511000042 A CN 201511000042A CN 105471720 A CN105471720 A CN 105471720A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/222—Monitoring or handling of messages using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a message pushing method applied in a server. The message pushing method comprises: obtaining user data sent by a user terminal, wherein the user data comprises at least one of user attribute information and user behavior information; obtaining the real time geographical location information of the user; screening out the message related to the user basing on the user data and the real time geographical location information of the user, pushing the message related to the user to the user terminal. The invention also provides a message pushing device and a message pushing system. The message pushing method, device and system of the invention can push the message related to the user according to the user data and the real time geographical location information of the user at the same time, and can improve message pushing instantaneity and targeting performance.
Description
Technical field
The present invention relates to a kind of Internet technical field, particularly relate to a kind of information push method, message push device and message push system.
Background technology
In the modern life, the Internet is inseparable with the life of people.The new special edition of concern singer release, a new game, the latest edition of application program, up-to-date merchandise news etc. of game company's release can be got by Internet user.
At present, when to user's PUSH message, the main mode adopting full dose to push, full dose pushes and refers to after detecting that the product on the Internet has renewal, according to the related content of upgrading products, generates notification message, and notification message is sent to all users.
But current information push method unifies PUSH message to all users, and in the message pushed, have some to be not the now interested message of user, these users now uninterested message are rubbish message to user, because rubbish message not only can bring puzzlement to user, and the storage resources of user terminal can be occupied, therefore, prior art lacks real-time and specific aim when PUSH message.
Summary of the invention
In view of this, the invention provides a kind of information push method, message push device and message push system, real-time and the specific aim of message push can be improved.
Embodiments provide a kind of information push method, be applied to server, described information push method comprises the user data obtaining user terminal and send, and described user data comprises at least one item in customer attribute information and user behavior information; Obtain the real-time geographical locations information of described user; Real-time geographical locations information sifting based on described user data and described user goes out and described user-dependent message, and by described and user-dependent message push to described user terminal.
The present invention also provides a kind of message push device, and described message push device comprises the first acquisition module, the second acquisition module and message push module.The user data that described first acquisition module sends for obtaining user terminal, described user data comprises at least one item in customer attribute information and user behavior information.Described second acquisition module is for obtaining the real-time geographical locations information of described user.Described message push module is used for going out and described user-dependent message based on the real-time geographical locations information sifting of described user data and described user, and by described and user-dependent message push to described user terminal.
The present invention also provides a kind of message push system, and described message push system comprises above-mentioned message push device.
Information push method of the present invention, Apparatus and system, simultaneously according to the data of user and real-time geographical locations information pushing and user-dependent message, can improve real-time and the specific aim of message push.
For above and other object of the present invention, feature and advantage can be become apparent, preferred embodiment cited below particularly, and coordinate institute's accompanying drawings, be described in detail below.
Accompanying drawing explanation
Fig. 1 shows a kind of structured flowchart of server.
The schematic flow sheet of the information push method that Fig. 2 provides for first embodiment of the invention.
Fig. 3 is the applied environment schematic diagram of information push method as shown in Figure 2.
The structural representation of the message push device that Fig. 4 provides for second embodiment of the invention.
The structural representation of the message push device that Fig. 5 provides for third embodiment of the invention.
The structural representation of the message push system that Fig. 6 provides for fourth embodiment of the invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
Fig. 1 shows a kind of structured flowchart of server.As shown in Figure 1, server 100 comprises: memory 101, processor 102 and mixed-media network modules mixed-media 103.
Be appreciated that the structure shown in Fig. 1 is only signal, server 100 also can comprise than assembly more or less shown in Fig. 1, or has the configuration different from shown in Fig. 1.Each assembly shown in Fig. 1 can adopt hardware, software or its combination to realize.In addition, the server in the embodiment of the present invention can also comprise the server of multiple concrete difference in functionality.
Memory 101 can be used for storing software program and module, as the information push method in the embodiment of the present invention, program command/module that device is corresponding, processor 102 is by running the software program and module that are stored in memory 101, thus perform the application of various function and data processing, namely realize the information push method in the embodiment of the present invention.Memory 101 can comprise high speed random asccess memory, also can comprise nonvolatile memory, as one or more magnetic storage device, flash memory or other non-volatile solid state memories.In some instances, memory 101 can comprise the memory relative to the long-range setting of processor 102 further, and these remote memories can be connected to server 100 by network.Further, above-mentioned software program and module also can comprise: operating system 121 and service module 122.Wherein operating system 121, such as can be LINUX, UNIX, WINDOWS, it can comprise the various component software for management system task (such as memory management, memory device control, power management etc.) and/or driving, and can with various hardware or the mutual communication of component software, thus provide the running environment of other component softwares.Service module 122 operates on the basis of operating system 121, and monitors the request of automatic network by the network service of operating system 121, completes corresponding data processing, and return result to client according to request.That is, service module 122 is for providing services on the Internet to client.
Mixed-media network modules mixed-media 103 is for receiving and sending network signal.Above-mentioned network signal can comprise wireless signal or wire signal.In an example, above-mentioned network signal is cable network signal.Now, mixed-media network modules mixed-media 103 can comprise the elements such as processor, random asccess memory, transducer, crystal oscillator.
First embodiment
The schematic flow sheet of the information push method that Fig. 2 provides for first embodiment of the invention.Fig. 3 is the applied environment schematic diagram of information push method as shown in Figure 2.Please also refer to Fig. 2 and Fig. 3, a kind of information push method, be applied to server 200 and comprise the steps:
Step S21: obtain the user data that user terminal 300 sends, user data comprises at least one item in customer attribute information and user behavior information;
Wherein, user terminal 300 can be, but not limited to as mobile phone, computer, Intelligent bracelet etc. electric terminal.
Wherein, described customer attribute information can be, but not limited to be user manually such as registration time input data such as communicating number, name, sex etc., also can be, but not limited to the height, body weight etc. of the data such as user being detecting real-time.
Wherein, described customer attribute information comprises at least one item in the body weight of the name of user, the sex of user, age of user, the communicating number of user, the height of user, user.Certainly, described user attribute information can also but be not limited to health status such as diabetic or preferred diet such as other attribute information of sweets fan etc. comprising user.
Particularly, the communicating number of user can be, but not limited to as the phone number of user, the account of JICQ such as micro-letter, QQ etc.
Wherein, at least one item in the info web that described user behavior information can be, but not limited to comprise the exercise data of user, user browses.Certainly, described user behavior information can also but be not limited to comprise the consumption information etc. of user at online or solid shop/brick and mortar store.
Particularly, the walking step number, the calorical data of consumption, real-time palmic rate, real-time blood pressure data etc. of exercise data can be, but not limited to comprise user such as this morning in a certain amount of time.
Particularly, the info web that user browses can be, but not limited to comprise user and browses to obtain info web of crossing of info web, user annotation etc. more frequently in the recent period.
Step S22: the real-time geographical locations information obtaining user;
Particularly, can be, but not limited to by GPS (Global Position System) (GPS), the real-time geographical locations information obtaining user based on the location technology of WLAN (wireless local area network) or mobile radio communication.
Step S23: the real-time geographical locations information sifting based on user data and user goes out and user-dependent message, and will with user-dependent message push to user terminal 300.
Particularly, can be, but not limited to first carry out Preliminary screening according to the real-time geographical locations information of user, and then do further screening according to user data, also first first can carry out preliminary screening according to user data, recycling real-time geographical locations carries out screening again.Certainly it will be appreciated by those skilled in the art that, also real-time geographical locations information, user data can be filtered out higher with user-dependent message with user's degree of correlation after being weighted process.
Wherein, the communication information that can be, but not limited to comprise the higher retail shop's information such as retail shop of preferred diet, consumption habit and real-time geographical locations information correlation according to user with user-dependent message as retail shop micro-believe in public's account etc., the geographical position of retail shop, the title of retail shop, the information of discount of retail shop, retail shop with the one or more message in the information of user-dependent product.
Wherein, what it will be appreciated by those skilled in the art that is, described information push method can be, but not limited to comprise and the data of user or real-time geographical locations information are sent to the micro-of the retail shop higher with the higher target terminal of the user's degree of correlation such as degree of correlation believe terminal that public's account logs in etc., so that retail shop staff knows the information of guest.
Certainly, the information such as communicating number, real-time geographical locations information etc. that comprise other consumers higher with the data of user such as age, preferred diet, consumption habit etc. and real-time geographical locations information correlation can also be can be, but not limited to user-dependent message.
Particularly, various network such as the Internet, intranet, wireless network and user terminal 300 can be utilized to carry out communication.Above-mentioned wireless network can comprise cellular telephone networks, WLAN (wireless local area network) or metropolitan area network.Above-mentioned wireless network can use various communication standard, agreement and technology, include, but are not limited to global system for mobile communications (GlobalSystemforMobileCommunication, GSM), enhancement mode mobile communication technology (EnhancedDataGSMEnvironment, EDGE), Wideband CDMA Technology (widebandcodedivisionmultipleaccess, W-CDMA), CDMA (Code Division Multiple Access) (Codedivisionaccess, CDMA), tdma (timedivisionmultipleaccess, TDMA), bluetooth, adopting wireless fidelity technology (Wireless, Fidelity, WiFi) (as IEEE-USA standard IEEE 802.11a, IEEE802.11b, IEEE802.11g, IEEE802.11n and/or IEEE802.11ac), the networking telephone (Voiceoverinternetprotocal, VoIP), worldwide interoperability for microwave access (WorldwideInteroperabilityforMicrowaveAccess, Wi-Max), other are for mail, the agreement of instant messaging and short message, and any other suitable communications protocol, even can comprise those current agreements be developed not yet.
Wherein step S23 can be, but not limited to specifically comprise the steps:
Filter out other users in preset range with the distance of the real-time geographical locations of described user;
From other users described, associated user is filtered out according to the info web that exercise data or the user of described user browse;
The information of described associated user is sent to described user terminal 300.
Wherein, the information of described associated user comprises at least one item in the communication information of the geographical location information of associated user, the product information of associated user, associated user.
Second embodiment
The structural representation of the message push device that Fig. 4 provides for second embodiment of the invention.As shown in Figure 4, message push device 400 comprises the first acquisition module 410, second acquisition module 420 and message push module 430.
Wherein, the user data that the first acquisition module 410 sends for obtaining user terminal, user data comprises at least one item in customer attribute information and user behavior information.
Wherein, user terminal 300 can be, but not limited to as mobile phone, computer, Intelligent bracelet etc. electric terminal.
Wherein, described customer attribute information can be, but not limited to be user manually such as registration time input data such as communicating number, name, sex etc., also can be, but not limited to the height, body weight etc. of the data such as user being detecting real-time.
Wherein, described customer attribute information comprises at least one item in the body weight of the name of user, the sex of user, age of user, the communicating number of user, the height of user, user.Certainly, described user attribute information can also but be not limited to health status such as diabetic or preferred diet such as other attribute information of sweets fan etc. comprising user.
Particularly, the communicating number of user can be, but not limited to as the phone number of user, the account of JICQ such as micro-letter, QQ etc.
Wherein, at least one item in the info web that described user behavior information can be, but not limited to comprise the exercise data of user, user browses.Certainly, described user behavior information can also but be not limited to comprise the consumption information etc. of user at online or solid shop/brick and mortar store.
Particularly, the walking step number, the calorical data of consumption, real-time palmic rate, real-time blood pressure data etc. of exercise data can be, but not limited to comprise user such as this morning in a certain amount of time.
Particularly, the info web that user browses can be, but not limited to comprise user and browses to obtain info web of crossing of info web, user annotation etc. more frequently in the recent period.
Second acquisition module 420 is for obtaining the real-time geographical locations information of user.
Particularly, can be, but not limited to by GPS (Global Position System) (GPS), the real-time geographical locations information obtaining user based on the location technology of WLAN (wireless local area network) or mobile radio communication.
Message push module 430, and will with user-dependent message push to user terminal for going out and user-dependent message based on the real-time geographical locations information sifting of user data and user.
Particularly, can be, but not limited to first carry out Preliminary screening according to the real-time geographical locations information of user, and then do further screening according to user data.Certainly, it will be appreciated by those skilled in the art that it is also first first can carry out preliminary screening according to user data, recycling real-time geographical locations carries out screening again.
Wherein, can be, but not limited to user-dependent message the information such as communicating number, real-time geographical locations information etc. that comprise other consumers higher with the data of user such as age, preferred diet, consumption habit etc. and real-time geographical locations information correlation, also can be, but not limited to comprise the information etc. of the geographical position of the higher retail shop's information such as retail shop of preferred diet, consumption habit and real-time geographical locations information correlation according to user, the information of discount of retail shop, the Related product of retail shop.
Particularly, various network such as the Internet, intranet, wireless network and user terminal 300 can be utilized to carry out communication.Above-mentioned wireless network can comprise cellular telephone networks, WLAN (wireless local area network) or metropolitan area network.Above-mentioned wireless network can use various communication standard, agreement and technology, include, but are not limited to global system for mobile communications (GlobalSystemforMobileCommunication, GSM), enhancement mode mobile communication technology (EnhancedDataGSMEnvironment, EDGE), Wideband CDMA Technology (widebandcodedivisionmultipleaccess, W-CDMA), CDMA (Code Division Multiple Access) (Codedivisionaccess, CDMA), tdma (timedivisionmultipleaccess, TDMA), bluetooth, adopting wireless fidelity technology (Wireless, Fidelity, WiFi) (as IEEE-USA standard IEEE 802.11a, IEEE802.11b, IEEE802.11g, IEEE802.11n and/or IEEE802.11ac), the networking telephone (Voiceoverinternetprotocal, VoIP), worldwide interoperability for microwave access (WorldwideInteroperabilityforMicrowaveAccess, Wi-Max), other are for mail, the agreement of instant messaging and short message, and any other suitable communications protocol, even can comprise those current agreements be developed not yet.
3rd embodiment
The structural representation of the message push device that Fig. 5 provides for third embodiment of the invention.As shown in Figure 5, message push device 500 comprises the first acquisition module 510, second acquisition module 520 and message push module 530.
Wherein, message push module 530 comprises the first screening unit 531, second screening unit 532, transmitting element 533.
First screening unit 531 is for filtering out distance other users in preset range of the real-time geographical locations of described user.Second screening unit 532 filters out associated user for the info web browsed according to exercise data or the user of described user from other users described.Transmitting element 533 is for being sent to described user terminal by the information of described associated user.
The structural representation of the message push system that Fig. 6 provides for fourth embodiment of the invention.As shown in Figure 6, message push system 60 comprises message push device.Wherein the structure of message push device can reference diagram 4 or Fig. 5, does not repeat them here.
Information push method of the present invention, Apparatus and system, simultaneously according to the data of user and real-time geographical locations information pushing and user-dependent message, can improve real-time and the specific aim of message push.
It should be noted that, each embodiment in this specification all adopts the mode of going forward one by one to describe, and what each embodiment stressed is the difference with other embodiments, between each embodiment identical similar part mutually see.For device class embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or device and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or device.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the device comprising key element and also there is other identical element.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can have been come by hardware, the hardware that also can carry out instruction relevant by program completes, program can be stored in a kind of computer-readable recording medium, the above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.
Above, it is only preferred embodiment of the present invention, not any pro forma restriction is done to the present invention, although the present invention discloses as above with preferred embodiment, but and be not used to limit the present invention, any those skilled in the art, do not departing within the scope of technical solution of the present invention, make a little change when the technology contents of above-mentioned announcement can be utilized or be modified to the Equivalent embodiments of equivalent variations, in every case be do not depart from technical solution of the present invention content, according to any simple modification that technical spirit of the present invention is done above embodiment, equivalent variations and modification, all still belong in the scope of technical solution of the present invention.
Claims (10)
1. an information push method, is applied to server, it is characterized in that, described information push method comprises:
Obtain the user data that user terminal sends, described user data comprises at least one item in customer attribute information and user behavior information;
Obtain the real-time geographical locations information of described user;
Real-time geographical locations information sifting based on described user data and described user goes out and described user-dependent message, and by described and user-dependent message push to described user terminal.
2. information push method as claimed in claim 1, is characterized in that, described customer attribute information comprises at least one item in the body weight of the name of user, age of user, the communicating number of user, the height of user, user.
3. information push method as claimed in claim 1, is characterized in that, at least one item in the info web that described user behavior information comprises the exercise data of user, user browses.
4. information push method as claimed in claim 3, it is characterized in that, the described real-time geographical locations information sifting based on described user data and described user goes out and described user-dependent message, and the step of described and user-dependent message push to described user terminal is comprised:
Filter out other users in preset range with the distance of the real-time geographical locations of described user;
From other users described, associated user is filtered out according to the info web that exercise data or the user of described user browse;
The information of described associated user is sent to described user terminal.
5. information push method as claimed in claim 4, is characterized in that, the information of described associated user comprises at least one item in the communication information of the geographical location information of associated user, the product information of associated user, associated user.
6. a message push device, is characterized in that, described message push device comprises:
First acquisition module, for obtaining the user data that user terminal sends, described user data comprises at least one item in customer attribute information and user behavior information;
Second acquisition module, for obtaining the real-time geographical locations information of described user;
Message push module, for going out and described user-dependent message based on the real-time geographical locations information sifting of described user data and described user, and by described and user-dependent message push to described user terminal.
7. message push device as claimed in claim 6, is characterized in that, described customer attribute information comprises at least one item in the body weight of the name of user, age of user, the communicating number of user, the height of user, user.
8. message push device as claimed in claim 6, is characterized in that, at least one item in the info web that described user behavior information comprises the exercise data of user, user browses.
9. message push device as claimed in claim 6, it is characterized in that, described message push module comprises:
First screening unit, for filtering out distance other users in preset range of the real-time geographical locations of described user;
Second screening unit, filters out associated user for the info web browsed according to exercise data or the user of described user from other users described;
Transmitting element, for being sent to described user terminal by the information of described associated user.
10. a message push system, is characterized in that, comprises the message push device as described in claim 6 to 9.
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| CN106226797B (en) * | 2016-07-15 | 2018-10-16 | 北京小米移动软件有限公司 | Athletic ground information-pushing method and device |
| CN106226797A (en) * | 2016-07-15 | 2016-12-14 | 北京小米移动软件有限公司 | Athletic ground information-pushing method and device |
| CN106294534A (en) * | 2016-07-18 | 2017-01-04 | 中国银联股份有限公司 | A kind of user interest coupling supplying system and user interest coupling method for pushing |
| CN106294534B (en) * | 2016-07-18 | 2019-12-24 | 中国银联股份有限公司 | User interest matching pushing system and user interest matching pushing method |
| CN106656741A (en) * | 2016-09-30 | 2017-05-10 | 北京奇虎科技有限公司 | Information push method and system |
| US10827010B2 (en) | 2016-11-30 | 2020-11-03 | Alibaba Group Holding Limited | Information presentation method and apparatus |
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| KR102161928B1 (en) | 2016-11-30 | 2020-10-06 | 알리바바 그룹 홀딩 리미티드 | Information presentation method and device |
| KR20190089962A (en) * | 2016-11-30 | 2019-07-31 | 알리바바 그룹 홀딩 리미티드 | Information presentation method and apparatus |
| CN107147726A (en) * | 2017-05-25 | 2017-09-08 | 广东小天才科技有限公司 | Method, terminal device and the computer-readable recording medium of content push |
| CN107465766A (en) * | 2017-09-21 | 2017-12-12 | 掌阅科技股份有限公司 | Information-pushing method, electronic equipment and computer-readable storage medium |
| CN107465766B (en) * | 2017-09-21 | 2018-05-04 | 掌阅科技股份有限公司 | Information-pushing method, electronic equipment and computer-readable storage medium |
| CN107508914A (en) * | 2017-09-25 | 2017-12-22 | 安徽康佳电子有限公司 | A kind of accurate method for pushing of message and system based on cloud computing analysis |
| CN108600958B (en) * | 2018-04-25 | 2020-06-30 | 中国联合网络通信集团有限公司 | User drainage method, device, terminal and computer readable storage medium |
| CN108600958A (en) * | 2018-04-25 | 2018-09-28 | 中国联合网络通信集团有限公司 | User's drainage method, device, terminal and computer readable storage medium |
| CN109783741A (en) * | 2019-01-31 | 2019-05-21 | 北京百度网讯科技有限公司 | Method and apparatus for pushed information |
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| CN116192943A (en) * | 2023-04-27 | 2023-05-30 | 北京微应软件科技有限公司 | Message pushing method and system based on user grid division |
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