CN105469258A - Online shopping system and corresponding method for realizing ordering based on image - Google Patents

Online shopping system and corresponding method for realizing ordering based on image Download PDF

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Publication number
CN105469258A
CN105469258A CN201410422740.4A CN201410422740A CN105469258A CN 105469258 A CN105469258 A CN 105469258A CN 201410422740 A CN201410422740 A CN 201410422740A CN 105469258 A CN105469258 A CN 105469258A
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China
Prior art keywords
net purchase
image
commodity
user
central platform
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CN201410422740.4A
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Chinese (zh)
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黄金富
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HUANGJINFU INTELLECTUAL PROPERTY CONSULTATION (SHENZHEN) Co Ltd
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HUANGJINFU INTELLECTUAL PROPERTY CONSULTATION (SHENZHEN) Co Ltd
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Priority to CN201410422740.4A priority Critical patent/CN105469258A/en
Publication of CN105469258A publication Critical patent/CN105469258A/en
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Abstract

The invention provides an online shopping system and corresponding method for realizing ordering based on an image. The system comprises an online shopping central platform (1), a mobile phone (2) of each user and a merchant inventory management system (3) of each merchant. The online shopping central platform (1) is provided with a commodity database, which stores commodity code of each commodity and corresponding image information; and the mobile phone (2) of each user is provided with an online shopping application program, and is connected with the online shopping central platform (1) through a communication network (4) so as to carry out online shopping. When the user carries out online shopping and selects goods, the user can finish ordering by taking pictures of the required goods with the help of the mobile phone (2) thereof; and the online shopping central platform (1) can retrieve corresponding commodity code for the user according to the pictures transmitted from the mobile phone (2), and thus ordering can be finished, and the convenient and fast effects are achieved.

Description

A kind of net purchase system of placing an order based on image and correlation method
[technical field]
The present invention relates to computer and network technologies field, particularly relate to a kind of net purchase system of placing an order based on image and correlation method.
[background technology]
Net purchase system general now, user needs online to shopping website, and in numerous commodity of shopping website, then the required free choice of goods of retrieval places an order.Because commodity are numerous, if the not much-sought-after item that user chooses, user often will spend suitable step could retrieve required commodity at shopping website.In net purchase process, how to help user to retrieve commodity needed for user quickly and easily, being one has problem to be solved.
[summary of the invention]
Object of the present invention, is to provide a kind of net purchase system of placing an order based on image and correlation method, to realize helping user to retrieve the application of commodity needed for user quickly and easily in net purchase process.
The object of the present invention is achieved like this, and adopt a kind of like this net purchase system placed an order based on image, it is characterized in that, described net purchase system comprises net purchase central platform (1), the mobile phone (2) of each user, trade company's inventory management system (3) of each trade company, wherein, net purchase central platform (1), mainly for the treatment of the task about net purchase activity, comprising: subscriber authentication, inquiry, quotation, order, invoice, pay, delivery of cargo, clearing etc., net purchase central platform (1) is connected with each trade company inventory management system (3) phase telecommunication, net purchase central platform (1) is provided with the net purchase account of user and the supplier account of each trade company, and the net purchase account record of user has the bank account information of this user, identity identification information, confirm key, net purchase transaction record etc., supplier's account record of trade company has the bank account information of this trade company, commodity acceptance location information, transaction record etc., net purchase central platform (1) is also provided with merchandising database and commodity image identification module, have the commercial product code of each commodity that each trade company sells and relevant image information in merchandising database, commodity image identification module is used for the inquiry image sent from user mobile phone (2) to be converted into commercial product code, the mobile phone (2) of user is for being provided with the smart mobile phone of filmed image camera lens, be provided with net purchase application, and the identity identification information stored for identifying user identity, the mobile phone (2) of user carries out net purchase activity with the identity of this identity identification information through communication network (4) access net purchase central platform (1), comprises inquiry, order, payment, delivery of cargo etc., trade company's inventory management system (3) for managing inventory record and the transaction record of trade company, and participates in the task of process about net purchase activity.
For realizing object of the present invention, can also adopt a kind of like this net purchase method placed an order based on image, adopt as elucidated before based on the net purchase system that image places an order, it is characterized in that, described method comprises the steps:
Steps A. when user carries out net purchase activity, the net purchase application of its mobile phone (2) is used to take the relevant image of the required every commodity bought as inquiry image, and select commodity to accept place and the quantity of the every commodity chosen, then those inquiry images are sent to net purchase central platform (1) together with quantity and commodity acceptance location information;
Step B. net purchase central platform (1) finds out by commodity image identification module every commercial product code that image of inquiring the price with those matches from merchandising database, corresponding supplier account is found out according to commodity acceptance location information, find out the net purchase account of this user according to mobile phone (2) access identity, then generate inquiry sheet according to described every commercial product code and quantity and supplier account and net purchase account and send trade company's inventory management system (3) corresponding to this supplier account to;
Step C. trade company inventory management system (3) is according to inquiry sheet content and find out and the project of commodity for sale and price can generate price list and reply net purchase central platform (1);
The net purchase application that this price list is sent to the mobile phone (2) of this user by step D. net purchase central platform (1) is shown to user and checks;
Step e. user checks the every quofed rice of commodities content of this price list, then select the required commodity item bought to reply net purchase central platform (1) by the net purchase application of mobile phone (2), net purchase central platform (1) generates net purchase order according to user-selected commodity item;
Step F. net purchase central platform (1) pays this net purchase order through payment network (6) from the bank account gathering of user, rear net purchase central platform (1) of having collected money sends this net purchase order to trade company's inventory management system (3), and trade company recalls the commodity that this net purchase order chooses and extracts to user to the commodity acceptance place of this net purchase order from stock.
So just achieve object of the present invention well.
The net purchase system that places an order based on image of the present invention and correlation method, when user carries out the net purchase activity free choice of goods, as long as use the image choosing each commodity needed for its mobile phone (2) shooting, just the work of placing an order can be completed, net purchase central platform (1) can according to the image sent here from mobile phone (2), for user search goes out corresponding commercial product code, thus complete the work placed an order, not only convenient but also quick.
[accompanying drawing explanation]
Fig. 1 is the image schematic illustration of the net purchase system placed an order based on image of the present invention.
In figure, the system that identical digitized representation is identical, device, component devices, accompanying drawing is schematic, in order to the principal character of system and method for the present invention to be described.
[embodiment]
Below in conjunction with accompanying drawing, method of the present invention is described in further detail.
Consult Fig. 1, Fig. 1 is the image schematic illustration of the net purchase system placed an order based on image of the present invention, and the net purchase system shown in Fig. 1 comprises net purchase central platform (1), the mobile phone (2) of each user, trade company's inventory management system (3) of each trade company, wherein, net purchase central platform (1), mainly for the treatment of the task about net purchase activity, comprising: subscriber authentication, inquiry, quotation, order, invoice, pay, delivery of cargo, the tasks such as clearing, net purchase central platform (1) is connected with each trade company inventory management system (3) phase telecommunication, net purchase central platform (1) is provided with the net purchase account of user and the supplier account of each trade company, and the net purchase account record of user has the bank account information of this user, identity identification information, confirm key, the contents such as net purchase transaction record, supplier's account record of trade company has the bank account information of this trade company, delivery of cargo dot information, the contents such as transaction record, net purchase central platform (1) is also provided with merchandising database and commodity image identification module, have the commercial product code of each commodity that each trade company sells and relevant image information in merchandising database, commodity image identification module is used for the inquiry image sent from user mobile phone (2) to be converted into commercial product code, the mobile phone (2) of user is for being provided with the smart mobile phone of filmed image camera lens, be provided with net purchase application, and the identity identification information stored for identifying user identity, the mobile phone (2) of user carries out net purchase activity with the identity of this identity identification information through communication network (4) access net purchase central platform (1), comprises inquiry, order, payment, delivery of cargo etc., trade company's inventory management system (3) for managing inventory record and the transaction record of trade company, and participates in the task of process about net purchase activity.
In this manual, described mobile phone (2) refers to the smart mobile phone also can installing application being provided with camera lens.Described communication network (4) is made up of wherein one or more networks of the network of mobile telephone network, WIFI network, WIMAX network, WAPI network, internet etc. and so on, is called communication network (4) in this manual without exception.
In arranging, each trade company needs to offer supplier account at net purchase central platform (1) in advance, is sold to the net purchase transaction provider product undertaken by net purchase central platform (1) by trade company.Trade company needs the information such as bank account information, commodity acceptance place registering this trade company its supplier account, trade company also needs its trade company's inventory management system (3) to connect net purchase central platform (1), and need arrange for carrying out the relevant software of net purchase activity to net purchase central platform (1).At customer-side, user needs to offer net purchase account at net purchase central platform (1) in advance, the personal information of the bank account information of this user, identity identification information, confirmation key, net purchase transaction record and user is recorded, such as: the personal information of name, sex, age, date of birth, address, occupation, work unit, level of education etc. and so in net purchase account.User also needs the identity identification information arranging net purchase application and store for identifying user identity in its mobile phone (2), the identity identification information of user is associated with the net purchase account of this user, and net purchase central platform (1) is by the identity of this identity identification information authentication of users.
In the present invention, the merchandising database of net purchase central platform (1) needs to store the commercial product code of each commodity that each trade company sells and relevant image information in advance, wherein, commercial product code can adopt EAN bar code (EAN-13 and the EAN-8 bar code being namely widely current most general in the world), these are applicable to some commodity having had EAN bar code, and some do not have the commodity of EAN bar code, then can adopt the commodity code that trade company makes by oneself.As for the image information of commodity, the outward appearance of commodity packaging or image in kind can be taken from different perspectives as image information, the advertising message image of commodity also can be adopted as image information.
In the present invention, described commodity acceptance place, being that the commodity of the net purchase order of user are issued the place of user by trade company, both can be the place of receipt that user makes by oneself, also can be the place, shop of trade company.Some are not needed to the user of delivery service, just can arrive the commodity of his net purchase order of shop extracting directly of trade company voluntarily.Trade company needs in the supplier account of net purchase central platform (1), set its store address and commodity acceptance location information in advance, when user carries out net purchase, the net purchase application that user can pass through mobile phone (2) directly input station address as commodity acceptance place, also can carry out interactive operation by the net purchase application of the mobile phone of user (2) and net purchase central platform (1) and select the store address of trade company to accept place as commodity.Trade company more can adopt bar code or image mode, the store address of trade company is shown in shop with bar code or image mode, as long as user takes the image of this bar code or image with mobile phone (2), send this image to net purchase central platform (1) as delivery of cargo dot information when net purchase, the bar code in image or image decoding restored this store address by net purchase central platform (1) and namely to pick up goods dot information.
Continue to consult Fig. 1, the method that the net purchase system shown in Fig. 1 adopts comprises the steps:
Steps A. when user carries out net purchase activity, the net purchase application of its mobile phone (2) is used to take the relevant image of the required every commodity bought as inquiry image, and select commodity to accept place and the quantity of the every commodity chosen, then those inquiry images are sent to net purchase central platform (1) together with quantity and commodity acceptance location information;
Step B. net purchase central platform (1) finds out by commodity image identification module every commercial product code that image of inquiring the price with those matches from merchandising database, corresponding supplier account is found out according to commodity acceptance location information, find out the net purchase account of this user according to mobile phone (2) access identity, then generate inquiry sheet according to described every commercial product code and quantity and supplier account and net purchase account and send trade company's inventory management system (3) corresponding to this supplier account to;
Step C. trade company inventory management system (3) is according to inquiry sheet content and find out and the project of commodity for sale and price can generate price list and reply net purchase central platform (1);
The net purchase application that this price list is sent to the mobile phone (2) of this user by step D. net purchase central platform (1) is shown to user and checks;
Step e. user checks the every quofed rice of commodities content of this price list, then select the required commodity item bought to reply net purchase central platform (1) by the net purchase application of mobile phone (2), net purchase central platform (1) generates net purchase order according to user-selected commodity item;
Step F. net purchase central platform (1) pays this net purchase order through payment network (6) from the bank account gathering of user, rear net purchase central platform (1) of having collected money sends this net purchase order to trade company's inventory management system (3), and trade company recalls the commodity that this net purchase order chooses and extracts to user to the commodity acceptance place of this net purchase order from stock.
In this manual, described inquiry image sends net purchase central platform (1) to after using the net purchase application of its mobile phone (2) to take by user, and this inquiry image can realize in different ways.Such as described inquiry image is the bar code image of commodity, and the bar code of each commodity it sold by trade company shows user to take through various channels.Inquiry image such as described is again commodity image, wherein, described commodity image is the advertising message image of the appearance images of commodity or the packaging external appearance image of commodity or commodity, and the commodity image of each commodity it sold by trade company shows user to take through various channels.Inquiry image such as described is again the commodity image of the bar code content comprising commodity, join in commodity image by bar code, such user both can know representated by it to be what commodity with commodity image, and this inquiry image more easily can be converted into commercial product code by strip code by net purchase central platform (1) exactly.
Further improvement of the present invention, be described identity identification information be digital certificate, net purchase application is signed by these digital certificates and encryption sends the information of net purchase central platform (1) to, just can be ensured security and the authenticity of bipartite communication by digital certificates.Another improvement of the present invention is that described net purchase central platform (1) is provided with real-time communication server software, and mobile phone (2) carries out data communication through communication network (4) access net purchase central platform (1) with real-time information communication modes by its net purchase application.Whether the other side is online to adopt real-time information communication that communication two party can be allowed to know, both sides can be reacted quickly.
Continue to consult Fig. 1, net purchase system shown in Fig. 1 also includes the merchant tenninal (5) of each trade company, the electronic equipment of smart mobile phone or computing machine etc. and so on can be adopted to be used as merchant tenninal (5), merchant tenninal (5) is mainly for the treatment of the delivery of cargo task of net purchase order belonging to this trade company, merchant tenninal (5) is provided with delivery of cargo process application, and the identity identification information stored for identifying merchant tenninal (5), the delivery of cargo process application of merchant tenninal (5) accesses net purchase central platform (1) with the identity of this identity identification information through communication network (4), net purchase central platform (1) belongs to the delivery of cargo task of the net purchase order of this trade company by merchant tenninal (5) process, and, described supplier account also records the identity identification information of each merchant tenninal (5) of this trade company.In addition, following delivery of cargo step is also comprised in the net purchase method of invention:
After step G. net purchase central platform (1) sends this net purchase order to trade company's inventory management system (3), generate a unique delivery of cargo information according to this net purchase order, and this delivery of cargo information is converted to two-dimensional bar code image sends user to mobile phone (2) through communication network (4);
When step H. user picks up goods, to the commodity acceptance place specified by this net purchase order, the two-dimensional bar code image of this net purchase order is shown to merchant verification by the net purchase application of mobile phone (2), used this two-dimensional bar code image of shooting of merchant tenninal (5) by trade company, then by the delivery of cargo process application of merchant tenninal (5), captured two-dimensional bar code image-decoding is restored delivery of cargo information and be sent to net purchase central platform (1);
Step I. net purchase central platform (1) check delivery of cargo information errorless after, corresponding net purchase order is found out according to delivery of cargo information, check this net purchase order not yet pick up goods errorless after, the net purchase application that the delivery of cargo information that this net purchase order is correlated with is sent to the mobile phone (2) of this user by net purchase central platform (1) is shown to user and confirms;
Step J. such as user agrees to carry out picking up goods to this net purchase order just reply net purchase central platform (1) by the net purchase application input validation key of mobile phone (2);
Step K. after net purchase central platform (1) is checked and is confirmed that key is errorless, this net purchase Confirmation of Orders delivery of cargo information is sent to the delivery of cargo process application display of merchant tenninal (5), the commodity of this net purchase order are issued user according to confirmation delivery of cargo information by trade company, net purchase central platform (1) also by this net purchase order record for complete delivery of cargo, this completes whole net purchase transaction.
In the present invention, described trade company is except providing net purchase and serving, it can also be the solid shop sold face-to-face, namely trade company both provided solid shop to sell commodity, also doublely do net purchase business, allow user place an order purchase commodity by net purchase form, and be ready for the commodity of user institute net purchase in trade company after, user is to the direct picking in trade company shop, thus minimizing user chooses the time that commodity consume in shop.Further, user can arrive solid shop scene in person and carry out net purchase, the commodity material object shown by its mobile phone (2) shooting shop is placed an order, after user completes and places an order and pay, trade company just can be ready for the commodity of user institute net purchase immediately to the instant on-the-spot delivery of cargo of user, with tradition compared with the shop on the spot free choice of goods, immediately can withdraw goods afterwards in shopping equally, but sales tax spending can be saved.This is because the loco of net purchase is not in location, shop, but in net purchase central platform (1), as long as net purchase central platform (1) is arranged on the area that some exempt from sales tax, such as Hong Kong, its net purchase transaction just without the need to paying the sales tax of location, shop, thus is paid wages for user saves mass selling tax.
Below feature of the present invention has been described in detail.Although the present invention is illustrated with the above embodiments, the present invention is not limited to this, when not leaving the scope of spirit of the present invention and appended claims, can do multiple change and change.
The net purchase system that places an order based on image of the present invention and correlation method, can allow user carry out net purchase by shooting commodity image and place an order, replace the complicated retrieval commodity step of traditional net purchase, convenient and swift.Enforcement of the present invention, can bring good benefit, to user with to trade company's all very benifit.

Claims (7)

1. based on the net purchase system that image places an order, it is characterized in that, described net purchase system comprises trade company's inventory management system (3) of net purchase central platform (1), the mobile phone (2) of each user, each trade company,
Wherein,
Net purchase central platform (1) is mainly for the treatment of the task about net purchase activity, comprise: subscriber authentication, inquiry, quotation, order, invoice, pay, delivery of cargo, clearing, net purchase central platform (1) is connected with each trade company inventory management system (3) phase telecommunication, net purchase central platform (1) is provided with the net purchase account of user and the supplier account of each trade company, the net purchase account record of user has the bank account information of this user, identity identification information, confirm key, net purchase transaction record, supplier's account record of trade company has the bank account information of this trade company, commodity acceptance location information, transaction record, net purchase central platform (1) is also provided with merchandising database and commodity image identification module, the commercial product code of each commodity that each trade company sells and relevant image information is had in merchandising database, commodity image identification module is used for the inquiry image sent from user mobile phone (2) to be converted into commercial product code,
The mobile phone (2) of user is provided with net purchase application, and the identity identification information stored for identifying user identity, the mobile phone (2) of user carries out net purchase activity with the identity of this identity identification information through communication network (4) access net purchase central platform (1), comprises inquiry, order, payment, delivery of cargo; Trade company's inventory management system (3) for managing inventory record and the transaction record of trade company, and participates in the task of process about net purchase activity.
2. the net purchase system placed an order based on image as claimed in claim 1, it is characterized in that, described net purchase system also includes the merchant tenninal (5) of each trade company, merchant tenninal (5) is mainly for the treatment of the delivery of cargo task of net purchase order belonging to this trade company, merchant tenninal (5) is provided with delivery of cargo process application, and the identity identification information stored for identifying merchant tenninal (5), the delivery of cargo process application of merchant tenninal (5) accesses net purchase central platform (1) with the identity of this identity identification information through communication network (4), net purchase central platform (1) belongs to the delivery of cargo task of the net purchase order of this trade company by merchant tenninal (5) process, and, described supplier account also records the identity identification information of each merchant tenninal (5) of this trade company.
3. the net purchase system placed an order based on image as claimed in claim 1, it is characterized in that, described net purchase central platform (1) is provided with real-time communication server software, and mobile phone (2) carries out data communication through communication network (4) access net purchase central platform (1) with real-time information communication modes by its net purchase application.
4. the net purchase system placed an order based on image as claimed in claim 1, it is characterized in that, the commodity image of to be commodity image or described inquiry image the be bar code content comprising commodity that described inquiry image is the bar code image of commodity or described inquiry image, wherein, described commodity image is the advertising message image of the appearance images of commodity or the packaging external appearance image of commodity or commodity.
5. the net purchase system placed an order based on image as described in any one of claim 1 or 2, is characterized in that, described identity identification information is digital certificate.
6., based on the net purchase method that image places an order, adopt the net purchase system placed an order based on image as described in any one of claim 1 to 5, it is characterized in that, described method comprises the steps:
Steps A. when user carries out net purchase activity, the net purchase application of its mobile phone (2) is used to take the relevant image of the required every commodity bought as inquiry image, and select commodity to accept place and the quantity of the every commodity chosen, then those inquiry images are sent to net purchase central platform (1) together with quantity and commodity acceptance location information;
Step B. net purchase central platform (1) finds out by commodity image identification module every commercial product code that image of inquiring the price with those matches from merchandising database, corresponding supplier account is found out according to commodity acceptance location information, find out the net purchase account of this user according to mobile phone (2) access identity, then generate inquiry sheet according to described every commercial product code and quantity and supplier account and net purchase account and send trade company's inventory management system (3) corresponding to this supplier account to;
Step C. trade company inventory management system (3) is according to inquiry sheet content and find out and the project of commodity for sale and price can generate price list and reply net purchase central platform (1);
The net purchase application that this price list is sent to the mobile phone (2) of this user by step D. net purchase central platform (1) is shown to user and checks;
Step e. user checks the every quofed rice of commodities content of this price list, then select the required commodity item bought to reply net purchase central platform (1) by the net purchase application of mobile phone (2), net purchase central platform (1) generates net purchase order according to user-selected commodity item;
Step F. net purchase central platform (1) pays this net purchase order from the bank account gathering of user, rear net purchase central platform (1) of having collected money sends this net purchase order to trade company's inventory management system (3), and trade company recalls the commodity that this net purchase order chooses and extracts to user to the commodity acceptance place of this net purchase order from stock.
7. the net purchase method placed an order based on image as claimed in claim 6, it is characterized in that, described method also comprises following delivery of cargo step:
After step G. net purchase central platform (1) sends this net purchase order to trade company's inventory management system (3), generate a unique delivery of cargo information according to this net purchase order, and this delivery of cargo information is converted to two-dimensional bar code image sends user to mobile phone (2) through communication network (4);
When step H. user picks up goods, to the commodity acceptance place specified by this net purchase order, the two-dimensional bar code image of this net purchase order is shown to merchant verification by the net purchase application of mobile phone (2), used this two-dimensional bar code image of shooting of merchant tenninal (5) by trade company, then by the delivery of cargo process application of merchant tenninal (5), captured two-dimensional bar code image-decoding is restored delivery of cargo information and be sent to net purchase central platform (1);
Step I. net purchase central platform (1) check delivery of cargo information errorless after, corresponding net purchase order is found out according to delivery of cargo information, check this net purchase order not yet pick up goods errorless after, the net purchase application that the delivery of cargo information that this net purchase order is correlated with is sent to the mobile phone (2) of this user by net purchase central platform (1) is shown to user and confirms;
Step J. such as user agrees to carry out picking up goods to this net purchase order just reply net purchase central platform (1) by the net purchase application input validation key of mobile phone (2);
Step K. after net purchase central platform (1) is checked and is confirmed that key is errorless, this net purchase Confirmation of Orders delivery of cargo information is sent to the delivery of cargo process application display of merchant tenninal (5), net purchase central platform (1) by this net purchase order record for complete delivery of cargo.
CN201410422740.4A 2014-08-21 2014-08-21 Online shopping system and corresponding method for realizing ordering based on image Pending CN105469258A (en)

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107644495A (en) * 2016-07-22 2018-01-30 陈沛然 On-line off-line integrated POS and its cash method
CN108648034A (en) * 2018-04-03 2018-10-12 广州市宝比万像软件科技有限公司 Electric business method of commerce, device, computer equipment and storage medium
CN109426993A (en) * 2017-08-24 2019-03-05 上海淘票儿信息科技有限公司 A kind of method and system for recommending viewing information
CN110111099A (en) * 2019-05-07 2019-08-09 武汉众诚卓越科技有限公司 A kind of order settlement method, system and storage medium based on machine vision technique
WO2022111446A1 (en) * 2020-11-30 2022-06-02 维沃移动通信有限公司 Ordering method and apparatus, and electronic device

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107644495A (en) * 2016-07-22 2018-01-30 陈沛然 On-line off-line integrated POS and its cash method
CN109426993A (en) * 2017-08-24 2019-03-05 上海淘票儿信息科技有限公司 A kind of method and system for recommending viewing information
CN108648034A (en) * 2018-04-03 2018-10-12 广州市宝比万像软件科技有限公司 Electric business method of commerce, device, computer equipment and storage medium
CN110111099A (en) * 2019-05-07 2019-08-09 武汉众诚卓越科技有限公司 A kind of order settlement method, system and storage medium based on machine vision technique
WO2022111446A1 (en) * 2020-11-30 2022-06-02 维沃移动通信有限公司 Ordering method and apparatus, and electronic device

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