CN105430081B - Advertisement sending method based on car networking network radio station - Google Patents
Advertisement sending method based on car networking network radio station Download PDFInfo
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- CN105430081B CN105430081B CN201510830779.4A CN201510830779A CN105430081B CN 105430081 B CN105430081 B CN 105430081B CN 201510830779 A CN201510830779 A CN 201510830779A CN 105430081 B CN105430081 B CN 105430081B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/08—Network architectures or network communication protocols for network security for authentication of entities
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
Abstract
A kind of advertisement sending method based on car networking network radio station, belong to car networking information release field, for solving in vehicle WIFI signal coverage area, there is blindness in the publication of advertisement distributing system information, have technical point that the WIFI wireless signal for including and the mobile network wireless signal of access being made to be converted to WLAN, for multiple wireless terminals shared mobile wireless network, and the step of accessing internet simultaneously；Vehicle-state and emm message, and the step of vehicle-state and emm message are uploaded to ad distribution platform by mobile communication are read using OBD communication mode；Ad distribution platform is matched according to commodities purchased needed for vehicle maintenance and service with the goods and services in the platform, and the step of advertisement audio of the commodity with matching degree and service is pushed to the playlist of network radio station.Beneficial effect is: slowing down vehicle WIFI user to the resentment of blind advertisement.
Description
Technical field
The present invention relates to a kind of advertisement sending method more particularly to a kind of advertisement pushing sides based on car networking network radio station
Method.
Background technique
With economic increase, the use of private vehicle is become more and more popular, and the existing general base of vehicle ad distribution
In location information, mobile network access device is provided generally directed to mobile terminal devices all in its WIFI signal coverage area
Network insertion service, the dispensing of advertising information be centered on advertisement operators information push, advertisement backstage only for
Launch advertisement, advertisement pushing coverage area limitation in the position target group WIFI.
Existing network radio station, which generally only has, plays network audio program function, in the gap for playing network audio program
It is mingled with commercial content, the dispensing of advertising information is the information push centered on advertisement operators, and network radio station is listened
Crowd is only capable of passively listening to advertising information, and this advertisement putting mode can make audience receive its a large amount of unwanted advertising information,
So as to cause dislike resentment.
Although audience crowd's covering of existing network radio station is very extensive, however, the needle of the advertisement of network radio station push
It is not strong to property, demand advertisement cannot be precisely launched for a certain individual；The advertisement of existing network radio station is launched mode and is passed
The radio broadcast station and indifference of system can not solve the purpose for accurately launching advertisement and personalized customization ad content.
Existing automobile data collector only can read information of vehicles by vehicle bus, and user can pass through under normal circumstances
The information that the Client browses automobile data collector such as mobile phone is recorded, but user does not have automobile major maintenance energy usually
Power, the specialized information that these automobile data collectors are recorded can not be associated with commercial advertisement, there are no from generate commercial value.
As car owner, service relevant for vehicle and product advertising can be more interested, if can be issued according to information of vehicles related
Service and product advertising, will necessarily reduce the blindness of existing advertisement promotion, improve advertising results.
Summary of the invention
For the present invention to solve in vehicle WIFI signal coverage area, radio station audio advertisement delivery system still has information hair
The problem of cloth blindness, it is therefore intended that improve to vehicle user in vehicle WIFI signal coverage area, can intelligently obtain with
The advertisement of vehicle related service and product.
To achieve the goals above, a kind of advertisement pushing side based on car networking network radio station is adopted the following technical scheme that
Method, comprising:
The mobile network wireless signal of access is set to be converted to the WIFI wireless signal of WLAN, for multiple wireless terminals
Shared mobile wireless network simultaneously, and the step of accessing internet；
Vehicle-state and emm message are read using OBD communication mode, and the vehicle-state and emm message are passed through into shifting
Dynamic communication mode is uploaded to the step of ad distribution platform；
Ad distribution platform is carried out according to commodities purchased needed for vehicle maintenance and service with the goods and services in the platform
Matching, and the step of advertisement audio of the commodity with matching degree and service is pushed to the playlist of network radio station.
Further, also there is the web browsing record for reading wireless terminal user, and push and record phase with the browsing
Matched commodity and the advertisement audio of service to network radio station playlist the step of.
Further, when this method also there is wireless terminal to be connected to wireless network, the authentication of the login authentication page
Step is proved to be successful, and wireless terminal can access internet.
Further, when wireless terminal is connected to wireless network, the login authentication page carry out authentication the step of be with
Mobile phone short message verification mode is realized.
Further, it realizes the method use a kind of advertisement push system based on car networking network radio station, including wide
Distribution platform, network access device and OBD communication module are accused, the network access device is mainly logical by modem, movement
Believe module and WIFI module composition, the mobile network wireless signal of access is converted to the WIFI of WLAN by modem
Wireless signal shares mobile wireless network for multiple wireless terminals simultaneously, and accesses internet.
Further, web browsing record is the merchandise classification and product name of the shopping website of user's browsing；And with this
It is matched for keyword with the commodity in ad distribution platform, the commodity with matching degree and the advertisement audio of service is pushed
To the playlist of network radio station.
Further, this method, which also has, obtains wireless terminal location information, and pushes the wide of position location periphery commodity
Accuse the step of audio is pushed to the playlist of network radio station.
Further, this method also has when the wireless terminal for being pushed advertisement leaves wireless signal coverage area, extensively
It accuses with the step on short message mode issuing advertisement information to user mobile phone.
The utility model has the advantages that
OBD communication module of the invention is communicated with vehicle bus to obtain information of vehicles, and ad distribution platform obtains the vehicle
Information, and the playlist with the information of vehicles commodity to match or the advertisement audio of service to network radio station is pushed, by
Network radio station plays advertisement required for the more interested vehicle maintenance of car owner, and it is stronger that specific aim is launched in advertisement.For vehicle
Information relevant advertisements matching and issue, for vehicle WIFI user, especially car owner, advertising results can more be shown
It writes, can intelligently issue the advertisement of relevant to vehicle service and product.
WIFI module of the invention reads the web browsing record of wireless terminal user, and it is clear that ad distribution platform obtains this
It lookes at record, and pushes the Commdity advertisement information to match with browsing record to network radio station list, it should by network radio station casting
Advertisement improves the correlation of ad distribution, that is, solves the blindness of existing car networking WIFI advertisement distributing system releasing advertisements
Property, vehicle WIFI user is slowed down to the resentment of blind advertisement.
The present invention uses network access device, and the mobile network signals of a mobile communication equipment are converted to wireless signal
It supplies more wireless terminals to use, has widened the audient group of Web vector graphic and advertisement promotion.
Car OBD interface of the invention is that access device and OBD communication module are powered, and facilitates power supply management, can also subtract
Mini system volume saves space.
Authentication module verifying of the invention has the mobile communication terminal device of WIFI function, passes through login authentication page
Advertisement position carry out advertisement pushing, without individually downloading application program, compatibility is strong, is suitble to the various networks with WIFI function
Terminal device, the network-termination device suitable for various operating systems.
SMS module of the invention realizes and is pushed the wireless terminal of advertisement and covers in the wireless signal for leaving WIFI module
The function for pushes customer advertisement is continued to after lid range.
Detailed description of the invention
Fig. 1 is the flow diagram of the method for the present invention；
Fig. 2 is the structural block diagram of the car networking advertisement distributing system of the invention based on information of vehicles；
Fig. 3 is the software flow pattern of embodiment 11.
Specific embodiment
In order to more clearly illustrate the invention, the present invention is further described in conjunction with the embodiments.
Embodiment 1:A kind of advertisement push system based on car networking network radio station, including ad distribution platform, network connect
Enter device and OBD communication module, the network access device is mainly by modem, mobile communication module and WIFI module group
At the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN by modem, for multiple nothings
Line terminal shares mobile wireless network simultaneously, and accesses internet.
Using above system, a kind of advertisement pushing based on car networking network radio station is realized, comprising: make the mobile network of access
Network wireless signal is converted to the WIFI wireless signal of WLAN, shares mobile wireless network simultaneously for multiple wireless terminals,
And the step of accessing internet；
Vehicle-state and emm message are read using OBD communication mode, and the vehicle-state and emm message are passed through into shifting
Dynamic communication mode is uploaded to the step of ad distribution platform；
Ad distribution platform is carried out according to commodities purchased needed for vehicle maintenance and service with the goods and services in the platform
Matching, and the step of advertisement audio of the commodity with matching degree and service is pushed to the playlist of network radio station.
In the present embodiment, information of vehicles is for reacting vehicle-state and maintaining car status information and the vehicle guarantor of situation
Information is supported, can be the information in following example:
Car status information: engine oil level is low, windshield cleaning solution liquid level is low.
Vehicle maintenance information: distance maintenance next time remaining mileage.
For example, reading vehicle by OBD communication module will be maintained, required dependent merchandise organic oil, oil strainer
Clear device, air filtering core, windshield cleaning solution, automobile tire, brake fluid, brake block etc., are pushed to user and meet this vehicle
Model care products used.
Embodiment 2:With technical solution identical with embodiment, more further embodiment has: this method also has reading
It takes the web browsing of wireless terminal user to record, and pushes the advertisement audio with the browsing record commodity to match and service
To network radio station playlist the step of.
Embodiment 3:With technical solution identical with embodiment, more further embodiment has: this method also has nothing
When line terminal is connected to wireless network, the authentication step of the login authentication page is proved to be successful, and wireless terminal can access mutually
Networking.
Embodiment 4:With technical solution identical with embodiment, more further embodiment has: the wireless end of this method
The step of end is when being connected to wireless network, and the login authentication page carries out authentication is realized in a manner of mobile phone short message verification.
Embodiment 5:With technical solution identical with embodiment, more further embodiment has: the network of this method is clear
Record of looking at is the merchandise classification and product name of the shopping website of user's browsing；And as in keyword and ad distribution platform
Commodity matched, the advertisement audio of the commodity with matching degree and service is pushed to the playlist of network radio station.
Embodiment 6:With technical solution identical with embodiment, more further embodiment has: this method, which also has, to be obtained
The advertisement audio for taking wireless terminal location information, and pushing position location periphery commodity is pushed to the playlist of network radio station
Step.
Embodiment 7:With technical solution identical with embodiment, more further embodiment has: this method also has
When being pushed the wireless terminal of advertisement and leaving wireless signal coverage area, advertisement is with short message mode issuing advertisement information to user hand
Step on machine.
Embodiment 8:In the present embodiment, each login authentication page of wireless terminal user and verifying identity success, authentication page
The advertisement of the advertisement position in face will do it Matching and modification again, and Matching and modification method is any number of or combinations thereof in embodiment 1-8.
Embodiment 9:A kind of advertisement push system based on car networking network radio station, including ad distribution platform, network connect
Enter device, OBD communication module and GPS positioning module, the network access device is mainly by modem, mobile communication module
It is formed with WIFI module, OBD communication module is communicated with vehicle bus to obtain information of vehicles, and ad distribution platform obtains the vehicle
Information, and push the playlist with the advertisement audio of the information of vehicles commodity to match or service to network radio station.
The WIFI module reads the web browsing record of wireless terminal user, and ad distribution platform obtains browsing note
Record, and the advertisement audio of the commodity to match with browsing record is pushed to the playlist of network radio station.
The GPS positioning module is used to obtain the location information of vehicular seat, and ad distribution platform obtains location information,
And push position location periphery commodity advertisement audio to network radio station playlist.
Network access device is installed on car OBD interface, and by modem by the mobile network wireless signal of access
The WIFI wireless signal for being converted to WLAN shares mobile wireless network for multiple wireless terminals simultaneously, and accesses interconnection
Net.
Car OBD interface is that network access device and OBD communication module are powered, in which: information of vehicles is for reacting vehicle
The car status information and vehicle maintenance information of state and maintenance situation, can be the information in following example:
Car status information: engine oil level is low, windshield cleaning solution liquid level is low.
Vehicle maintenance information: distance maintenance next time remaining mileage.
For example, reading vehicle by OBD communication module will be maintained, required dependent merchandise organic oil, oil strainer
Clear device, air filtering core, windshield cleaning solution, automobile tire, brake fluid, brake block etc., are pushed to user and meet this vehicle
Model care products used.
The advertisement push system based on car networking network radio station further includes the location information for obtaining vehicular seat
GPS positioning module, ad distribution platform obtains location information, and pushes the merchandise news on position location periphery.
The advertisement push system based on car networking network radio station in the present embodiment also has a SMS module, when being pushed
The wireless terminal of advertisement leaves the wireless signal coverage area of WIFI module, and advertisement is with short message mode issuing advertisement information to user
On mobile phone.
In-vehicle networking radio station is mounted on automobile water cup frame, and advertisement push system described in the present embodiment is to pass through automobile
Cigar lighter socket be network radio station power supply, network radio station be internally integrated microcontroller, mobile network communication module, loudspeaker,
Memory and FM transmitting module.Network radio station starts with automotive ignition, and network radio station passes through the mobile network communication being internally integrated
Module downloads network audio program into memory automatically, plays audio program, microcontroller by loudspeaker or FM transmitting module
Device is adjustable and switches the playing sequence of audio program.Audio program is sent to vehicle-mounted by FM transmitting module in a manner of FM broadcast
Radio, so that audio program be played by vehicle audio, audio program is divided into music, news, children, vapour according to type
Vehicle, emotion channel and advertisement.
Data collector is mounted in car OBD interface, is data collector power supply by car OBD interface, and data are adopted
Storage has been internally integrated OBD communication module, 4G communication module, GPS module and network access device and has included mobile communication module, adjusts
Modulator-demodulator, router, access point and WIFI module, wherein 4G communication module is used for mobile network communication.
After mobile communication terminal device with WIFI function is connected to WIFI module of the present invention, it need to first pass through and login
The authentication of certification page inputs the information such as user mobile phone number that is, on the login authentication page, passes through to authentication, mobile
Communication terminal device can access internet by WIFI module.
The present embodiment has further related to a kind of advertisement sending method based on network radio station, mainly by data collector
WIFI module is recorded and is surfed the web record to platform passback user while providing network insertion service, and platform passes through pair
The analysis of user's internet records excavates user and browses merchandise news and merchandise classification, by with quotient in platform ad system
Product are matched, and the Commdity advertisement information in platform is pushed to the program play list of network radio station in a manner of audio advertisement
In.These advertising informations are analyzed by the data of platform, for user individual customization, the push side of personalized customization advertisement
It is as follows respectively there are three types of method is total:
1. reading vehicle-state and emm message by OBD communication module, these are uploaded to extensively by 4G communication module
Distribution platform is accused, platform matches commodities purchased needed for vehicle maintenance and service with the goods and services in platform, general
It is pushed in the playlist of network radio station with the advertisement audio for spending highest commodity.
2. LBS (Location Based Service is based on location-based service) is provided by the location information of GPS module,
Vendor location information in ad distribution platform is matched with vehicle present position, by the highest several merchant advertisements of matching degree
Audio is pushed in the playlist of network radio station.
3. by carrying out data mining using the browsing record of WIFI network to user, by user's browsing pages, especially
Using the merchandise classification of the shopping website of user's browsing and product name as commodity in keyword and the ad distribution platform of this system
It is matched, the highest several Commdity advertisement audios of matching degree is pushed in the playlist of network radio station.
Network radio station is powered by automobile cigarette lighter interface, and network radio station downloads network with automobile starting Auto Power On automatically
Audio program, Commdity advertisement information are pushed in the memory of network radio station by advertising platform, by microcontroller adjustment network electricity
The playlist of platform, advertising information is interspersed in by microcontroller after allowing network radio station to receive the advertising information of advertising platform push
Network audio program gap, microcontroller arrange ad content to replay automatically according to advertisement audio quantity.
The scheme of the present embodiment can obtain following effects:
Advertisement pushing is carried out by network radio station, liberates the both hands of driver, drives on the way without operation, can be obtained a
The Commdity advertisement information of propertyization customization.
Personalized ad content is customized for each user, provides the vehicle maintenance for specific vehicle, dimension for user
Relevant goods and services and the high merchandise news of user's attention rate, periphery businessman's favor information are repaired, avoids user from receiving big
Measure invalid advertisement information.
Ad distribution platform can continue to use short message mode to users to release advertisement after user leaves WIFI coverage area
Information.
It is further illustrated below in conjunction with method of the reality to the present embodiment:
1. vehicle maintenance Related product pushes: after OBD communication module reads vehicle-state and emm message, platform is read
To the next service cycle of vehicle distance there are also 500 kilometers, platform according to the vehicle brand, vehicle, year money platform numerous commodity
The commodity such as machine oil, machine filter, the air filter that middle Auto-matching is purchased needed for this time maintaining believe the highest one group of Commdity advertisement of matching degree
Breath and the vehicle maintenance shop information on services for providing maintenance are pushed to the playlist of network radio station in a manner of advertisement audio
In, in the audio program interval commercial breaks audio of network radio station.
2.LBS: platform is uploaded to by 4G module by the vehicle location information that GPS module acquires, platform is according in platform
The position of businessman is matched with vehicle location, and the advertisement audio apart from close businessman is pushed to the playlist of network radio station
In.
3. browsing record data mining: when user uses the WIFI module of the mobile phone data collector through the invention
When access internet is scanned for using some vehicle of a certain brand as keyword by search engine, advertisement of the present invention
Distribution platform browses the commodity in the keyword search ad distribution platform in information automatically according to user, and matching degree is highest
The promotional advertisement audio of 4 S auto shop is pushed in the playlist of network radio station.
Embodiment 10:Present embodiment discloses a kind of vehicle radio station advertisement promotion methods, specific to use software realization
Software flow is shown in Figure 3.
And disclosed another vehicle radio station advertisement promotion method, steps are as follows:
S1: with automobile sparking activation system；
S2: each module initialization；
S3: the microcontroller of network radio station downloads audio content to internal storage from server；
S4: audio program is played；
S5: whether microcontroller detection service device has advertising programme；
S6: if there is advertising programme microcontroller adjusts playlist；
S7: identification automobile flameout information；
S8: if do not stopped working, downloads ad content to internal storage；
S9: if flame-out, EP (end of program).
The foregoing is only a preferred embodiment of the present invention, but scope of protection of the present invention is not limited thereto,
Anyone skilled in the art within the technical scope of the present disclosure, according to the technique and scheme of the present invention and its
Inventive concept is subject to equivalent substitution or change, should be covered by the protection scope of the present invention.
Claims (1)
1. a kind of advertisement sending method based on car networking network radio station comprising:
The mobile network wireless signal of access is set to be converted to the WIFI wireless signal of WLAN, simultaneously for multiple wireless terminals
Shared mobile wireless network, and the step of accessing internet；
Vehicle-state and emm message are read using OBD communication mode, and the vehicle-state and emm message are led to by mobile
Letter mode is uploaded to the step of ad distribution platform；
Ad distribution platform is matched according to commodities purchased needed for vehicle maintenance and service with the goods and services in the platform,
And the step of advertisement audio of the commodity with matching degree and service is pushed to the playlist of network radio station；
Also there is the web browsing record for reading wireless terminal user, and push and record the commodity kimonos to match with the browsing
The advertisement audio of business to network radio station playlist the step of；
When also there is wireless terminal to be connected to wireless network, the authentication step of the login authentication page is proved to be successful, wireless whole
End can access internet；
When wireless terminal is connected to wireless network, the login authentication page carry out authentication the step of be with mobile phone short message verification side
What formula was realized；
Realize that the method use a kind of advertisement push systems based on car networking network radio station, including ad distribution platform, net
Network access device and OBD communication module, the network access device is mainly by modem, mobile communication module and WIFI mould
Block composition, the mobile network wireless signal of access is converted to the WIFI wireless signal of WLAN by modem, for more
A wireless terminal shares mobile wireless network simultaneously, and accesses internet；
Web browsing record is the merchandise classification and product name of the shopping website of user's browsing；And as keyword and advertisement
Commodity in distribution platform are matched, and the commodity with matching degree and the advertisement audio of service are pushed to broadcasting for network radio station
Emplace table；
Also have and obtain wireless terminal location information, and pushes advertisement audio the broadcasting to network radio station of position location periphery commodity
The step of emplacing table；
Also have when the wireless terminal for being pushed advertisement leaves wireless signal coverage area, advertisement is with short message mode releasing advertisements
Step in information to user mobile phone.
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| CN106210982A (en) * | 2016-06-30 | 2016-12-07 | 大连楼兰科技股份有限公司 | Vehicle-mounted radio control system based on active safe driving and method |
| CN107786592A (en) * | 2016-08-25 | 2018-03-09 | 大连楼兰科技股份有限公司 | Car networking control system based on positional information |
| EP3618448A4 (en) * | 2017-04-25 | 2020-09-02 | Izquierdo Domenech, Alejandro | Method for automatically making and delivering personalised videos with audio, using browsing information from each user or group of users |
| CN110852774A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Vehicle-mounted advertisement pushing method based on starting picture, vehicle networking terminal and vehicle |
| JP7127451B2 (en) * | 2018-09-19 | 2022-08-30 | トヨタ自動車株式会社 | Information processing device, information processing method and program |
| CN109376303A (en) * | 2018-10-25 | 2019-02-22 | 合肥望京科技有限公司 | A kind of vehicle-mounted content information intelligent recommendation system and method based on car networking |
| JP7446129B2 (en) * | 2020-02-28 | 2024-03-08 | 本田技研工業株式会社 | Communication devices, programs, and systems |
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