CN105373628B - web page display method and system - Google Patents
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- CN105373628B CN105373628B CN201510944501.XA CN201510944501A CN105373628B CN 105373628 B CN105373628 B CN 105373628B CN 201510944501 A CN201510944501 A CN 201510944501A CN 105373628 B CN105373628 B CN 105373628B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
Abstract
The present invention relates to a kind of web page display method and systems, it is the historical behavior data according to the fisrt feature data, the second feature data and the second object of the second object of the first object in the first object, obtain the second weighted value of the assemblage characteristic data of the second feature data of the first weighted value of the fisrt feature data of the first object and the fisrt feature data and the second object of the first object；For the second object of target, according to the first weighted value and the second weighted value and value each first object is shown.It can be directed to each second object through the above scheme, different displayings is carried out to each first object, realize that the personalized of webpage shows.
Description
Technical field
The present invention relates to technical field of the computer network, more particularly to a kind of web page display method and system.
Background technique
Currently, web page display mode is generally vertical array in consumption website, to the end from first working days browsing of webpage
One working days needs to carry out multiple page turning, user be it is out of patience gradually translate into the last one working days, cause user wrong
Its interested working days is spent, therefore, the webpage working days are ranked up now with two methods.
The first is manually to sort, and mainly has sequence personnel rule of thumb and the research to website historic sales data, people
Building site carries out the formulation of working days sequence, and the ranking results that all users see in such a mode are the same.Artificial sequence
Method excessively relies on the Heuristics of people, and the hobby for the personnel that sort influences what too big owner saw for whole ranking results
Ranking results are the same, and have no personalized factor
Second is tenant group, and according to historical behavior of the user on website, induction and conclusion goes out the working days of its hobby, will
User separates several big classifications, then to the different webpage sorting of different classes of user's group configuration as a result, in this mould
Under formula, the ranking results that the user in same user group sees are the same.User group divides method for each user group
Ranking results are still artificial determination, and can not evade the personnel for being responsible for manually sorting that are responsible for manually sorting influences final result,
It can only accomplish that the people of a certain type sees the result is that the same, be not complete personalization.
Summary of the invention
Based on this, it is necessary to for not personalized enough the problem of above-mentioned web page display, provide a kind of web page display method and
System.
A kind of web page display method, includes the following steps：
Obtain the fisrt feature data of each first object of webpage, second feature data of each second object and second pair each
As each historical behavior data in each first object；
According to the incidence relation of preset each historical behavior data and numerical value, each second object is obtained respectively at each first pair
Historical behavior and value as in, wherein historical behavior and value are corresponding second object respectively going through in corresponding first object
The summation of numerical value associated by history behavioral data；
For any one first object and any one second object, according to corresponding fisrt feature data and corresponding
Second feature data construct assemblage characteristic data, distribute the first weighted value for corresponding fisrt feature data, are assemblage characteristic number
According to distributing the second weighted value, wherein for first object and second object, the sum of the second weighted value and the first weighted value exist
Sequence in each first object, it is consistent with the sequence of historical behavior of second object in each first object and value；
For the second object of target, according to the first weighted value and the second weighted value distributed and value to each first object
It is shown.
A kind of web page display system, including with lower unit：
Feature acquiring unit, the second of the fisrt feature data of each first object for obtaining webpage, each second object
Each historical behavior data of characteristic and each second object in each first object；
First acquisition unit obtains each respectively for the incidence relation according to preset each historical behavior data and numerical value
Historical behavior and value of second object in each first object, wherein historical behavior and value are corresponding second object in correspondence
The first object in each historical behavior data associated by numerical value summation；
Allocation unit is used for for any one first object and any one second object, special according to corresponding first
It levies data and corresponding second feature data constructs assemblage characteristic data, distribute the first weight for corresponding fisrt feature data
Value distributes the second weighted value for assemblage characteristic data, wherein for first object and second object, the second weighted value and
Sequence of the sum of first weighted value in each first object, with historical behavior of second object in each first object and value
Sequence is consistent；
Display unit, for be directed to the second object of target, according to the first weighted value and the second weighted value distributed and
Value is shown each first object.
According to the scheme of aforementioned present invention, be according to the fisrt feature data of the first object, the second object it is second special
The historical behavior data of data and the second object in the first object are levied, the first power of the fisrt feature data of the first object is obtained
Second power of the assemblage characteristic data of weight values and the fisrt feature data of the first object and the second feature data of the second object
Weight values；For the second object of target, according to the first weighted value and the second weighted value and value each first object is shown.It is logical
Different displayings can be carried out to each first object, realize the personalized exhibition of webpage for each second object by crossing above scheme
Show.
Detailed description of the invention
Fig. 1 is the flow diagram of the web page display method of one of embodiment；
Fig. 2 is the structural schematic diagram of the web page display system of one of embodiment；
Fig. 3 is the partial structure diagram of the web page display system of one of embodiment.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention more comprehensible, with reference to the accompanying drawings and embodiments, to this
Invention is described in further detail.It should be appreciated that the specific embodiments described herein are only used to explain the present invention,
And the scope of protection of the present invention is not limited.
It is shown in Figure 1, it is one embodiment of web page display method of the invention.Web page display side in the embodiment
Method includes the following steps：
Step S101：Obtain fisrt feature data, the second feature data of each second object of each first object of webpage
With each historical behavior data of each second object in each first object；
Step S102：According to the incidence relation of preset each historical behavior data and numerical value, each second object is obtained respectively
Historical behavior and value in each first object, wherein historical behavior and value are corresponding second object at corresponding first pair
The summation of numerical value associated by each historical behavior data as in；
Step S103：For any one first object and any one second object, according to corresponding fisrt feature number
Assemblage characteristic data are constructed according to corresponding second feature data, the first weighted value is distributed for corresponding fisrt feature data, is
Assemblage characteristic data distribute the second weighted value, wherein for first object and second object, the second weighted value and the first power
Sequence of the sum of the weight values in each first object, the sequence one with second object historical behavior in each first object and value
It causes；
Step S104：For the second object of target, according to the first weighted value and the second weighted value distributed and value pair
Each first object is shown.
Above-mentioned steps S101, step S102, the off-line training part that step S103 is web page display method, step S104 are
Application obscure portions on the line of web page display method.
It is fisrt feature data, the second feature of the second object according to the first object according to the scheme of the present embodiment
The historical behavior data of data and the second object in the first object obtain the first weight of the fisrt feature data of the first object
Second weight of the assemblage characteristic data of the second feature data of value and the fisrt feature data and the second object of the first object
Value；For the second object of target, according to the first weighted value and the second weighted value and value each first object is shown.Pass through
Above scheme can be directed to each second object, carry out different displayings to each first object, realize that the personalized of webpage shows.
Preferably, the first object is the working days of webpage, and the second object is the account of webpage；In step s 102, Zhang Hu
Historical behavior in each working days includes the browsing to the working days, addition shopping cart, collection, purchase etc., these historical behaviors are pre-
If numerical values recited relationship be：The numerical value of browsing is less than the numerical value that shopping cart is added, and the numerical value that shopping cart is added is less than collection
Numerical value, the numerical value of collection are less than the numerical value of purchase.It can freely be set by technical staff as the specific numerical value of historical behavior, only
Numerical values recited is wanted to meet above-mentioned comparison principle.
Specifically, the numerical value of purchase can be 100000 points, the numerical value of collection can be 1000 points, and the number of shopping cart is added
Value can be 10 points, and the numerical value of browsing can be 1 point, and the summation of the numerical value of various historical behaviors is exactly above-mentioned number in each working days
The summation of value, such as an account open a working days, and shopping cart is added in 3 commodity, 2 commodity has been collected, has had purchased 1
A commodity, then the summation of the data of historical behavior of this account in the working days is exactly 100000*1+1000*2+10*3+1=
102031。
Preferably, in step s 103, for any one working days and any one account, according to corresponding fisrt feature
Data and corresponding second feature data construct assemblage characteristic data, distribute the first weighted value for corresponding fisrt feature data,
The second weighted value is distributed for assemblage characteristic data, wherein for first object and second object, the second weighted value and first
Sequence of the sum of the weighted value in each first object, the sequence with second object historical behavior in each first object and value
Unanimously；
Specifically, such as historical behavior of a certain account in a certain working days and value are 102031, if this account should and be worth
102031 are ordered as third in each working days historical behavior and value, the first weighted value of the fisrt feature data in the working days
It is 0.1, the second weighted value of the assemblage characteristic data of this account and the working days is 0.2, then the second weighted value and the first weighted value
The sum of be 0.3, should and sequence of the value 0.3 in each working days be also third, i.e., weight of the account in each working days and be worth exist
Sequence in each working days should be consistent in the historical behavior of each working days and sequence of the value in each working days with account, also
It is to say, the distribution of the specific value of weighted value is using historical behavior data and value as foundation.
In one of the embodiments, when off-line training, for any one the second object, each first object be have this
First object of two subjects history behaviors and the first object of part without the second subjects history behavior, rather than all
An object；Because there are many quantity of the second object, for all second objects, corresponding each first object can be covered
The first all objects；It is that the first all objects is ranked up and is opened up on line in application, for any one the second object
Show.
It is directed to the second object of target in one of the embodiments, according to the first weighted value and the second weight distributed
Value includes the following steps the step of being shown with value to each first object：
According to the fisrt feature data of the second feature data of the second object of target and each first object, obtain respectively and mesh
Mark the first of the second weighted value of the corresponding each combination characteristic of the second object and the fisrt feature data of each first object
Weighted value；
For any one the first object, according to the first weighted value of the fisrt feature data of first object of acquisition with
Corresponding the sum of first object and the second weighted value of assemblage characteristic of the second object of target, determine for the second object of target
The weighted value of first object；
According to the weighted value of each first object for the second object of target, each first object is ranked up, and according to
Ranking results show each first object on webpage for the second object of target.
Preferably, the first object is the working days of webpage, and the second object is the account of webpage；When target account log-on webpage
When, according to the fisrt feature data of the second feature data of target account and each working days, obtain respectively corresponding with target account
First weighted value of the fisrt feature data of the second weighted value and each first object of each combination characteristic；
For any one working days, according to the first weighted value of the fisrt feature data of the working days of acquisition and the corresponding shelves
The sum of second weighted value of the assemblage characteristic of phase and target account determines the weighted value of the working days for target account；
According to the weighted value of each working days for target account, each working days are ranked up, and according to ranking results in net
Each working days are shown on page for target account.
Sequence is to be arranged according to the sequence of the weighted values of each working days from big to small the sequencing of working days.
According to the second feature data of account, the fisrt feature data of working days, corresponding first weighted value and second are obtained
Weighted value is obtained the weighted value of working days with sum of the two, is ranked up further according to the size of the weighted value of working days to the webpage working days
And it shows.The weighted value of working days is bigger, illustrates that the degree of association of account therewith is higher, corresponding user is interested in it, passes through
The corresponding user of account can may be come webpage for each account of access webpage the interested working days by above scheme
Foremost because the second feature data of the corresponding account of each user are different, the web page display that each user sees
It is all different, the web page display of user preferences can be best suitable for for each user setting, to realize web page display for use
The personalized ordering at family.In addition, account on the webpage working days historical behavior data change after, can be again to the webpage working days
It is ranked up, guarantees that sequence can adjust automatically and in real time, current optimal ranking results are presented to the user, user is promoted
Experience, while allowing the maximum revenue of website.
The first object is the working days of webpage in one of the embodiments, and fisrt feature data include the service pair of working days
As gender data, branding data, classification data, style data, price data, channel data, level data and online number of days number
According to；Second object is the account of webpage, and second feature data include service object's gender data of account, service object's age number
According to, preference classification data and preference branding data.
Specifically, service object's gender of working days refers to service object's gender of the product of the working days, such as men's clothing, women's dress
Deng；Style can be modern times, allusion etc.；Service object's gender of account refers to the gender of the corresponding user of this account.
The first weighted value is distributed for corresponding fisrt feature data in one of the embodiments, refers to be corresponding the
Single feature data in one characteristic distribute the first weighted value respectively；The second weighted value is distributed for assemblage characteristic data, is
Refer to the combination spy for the single feature data in the single feature data and second feature data in corresponding fisrt feature data
Sign distributes the second weighted value respectively.
Specifically, the fisrt feature data of such as working days are brand_Nike, cat_ men's clothing, the second feature data of account
For sex_ male, style_ is modern, then the assemblage characteristic data of the second feature data of the fisrt feature data and account of working days are
Brand_Nike&sex_ male, brand_Nike&style_ is modern, cat_ Nan Zhuan &sex_ male, and cat_ Nan Zhuan &style_ is modern.
Each fisrt feature data and each second feature are constructed using sequence support vector machines in one of the embodiments,
Each combination characteristic of data is distributed the first weighted value for each fisrt feature data respectively, is distinguished for each combination characteristic
Distribute the second weighted value.
Specifically, distributing the first power respectively using sequence support vector machines (RankSVM) for the fisrt feature data of working days
Weight values, the assemblage characteristic data for working days and account distribute the second weighted value respectively, and the first of working days is special in the above embodiment
The second feature data instance of data and account is levied, specific value can be：
brand_Nike：0.0063863；
Cat_ men's clothing：0.00465421；
Brand_Nike&sex_ male：0.00157771；
Brand_Nike&style_ is modern：0.0121149；
Cat_ Nan Zhuan &sex_ male：0.000801377；
Cat_ Nan Zhuan &style_ is modern：0.00385786.
The weighted value of above-mentioned fisrt feature data and the weighted value of second feature data are added, so that it may obtain the shelves
The weighted value of phase, above-mentioned weighted value specific value after being added are 0.007311337.Corresponding account can be obtained according to the method
Each working days weighted value.
It is solved using the linear kernel in sequence support vector machines, it can be according to the historical behaviors various in the working days
The summation of numerical value obtains the first weighted value of the fisrt feature data of corresponding working days, and the corresponding working days fisrt feature data with
Second weighted value of the assemblage characteristic data of the second feature data of account.The sequence support vector machines needs corresponding using user
Account second feature data, establish contacting between account and working days, and the second feature data of account and working days
The specific composition factor of fisrt feature data can be optionally added and combine, that is to say, that arbitrary factor can be carried out examining
Consider, sequence supporting vector chance to the fisrt feature data of all working days and the fisrt feature data of working days and account second
The assemblage characteristic data of characteristic provide corresponding weighted value.
According to above-mentioned web page display method, the present invention also provides a kind of web page display systems, below with regard to webpage of the invention
The embodiment of display systems is described in detail.
It is shown in Figure 2, it is one embodiment of web page display system of the invention.Web page display system in the embodiment
System, including with lower unit：
First acquisition unit 201, the of the fisrt feature data of each first object for obtaining webpage, each second object
Each historical behavior data of two characteristics and each second object in each first object；
Second acquisition unit 202 obtains respectively for the incidence relation according to preset each historical behavior data and numerical value
Historical behavior and value of each second object in each first object, wherein the historical behavior and value are corresponding
The summation of numerical value associated by each historical behavior data of second object in corresponding first object；
Allocation unit 203 is used for for any one first object and any one second object, according to corresponding described
Fisrt feature data and the corresponding second feature data construct assemblage characteristic data, are the corresponding fisrt feature data
The first weighted value is distributed, distributes the second weighted value for the assemblage characteristic data, wherein for first object and this second pair
As the sequence of the sum of second weighted value and first weighted value in each first object, with second pair described in this
As the historical behavior in each first object is consistent with the sequence of value；
Display unit 204, for being directed to the second object of target, according to the first weight distributed, the second weight is to each institute
The first object is stated to be shown.
In one of the embodiments, as shown in figure 3, display unit 204 includes with lower unit：
Third acquiring unit 205, for according to the first of the second feature data of the second object of target and each first object
Characteristic obtains corresponding with the second object of target each the second weighted value for combining characteristic and first pair each respectively
First weighted value of the fisrt feature data of elephant；
Determination unit 206 is used for for any one the first object, according to the fisrt feature number of first object of acquisition
According to the sum of the first weighted value and corresponding first object and the second weighted value of assemblage characteristic of the second object of target, determine needle
To the weighted value of first object of the second object of target；
Sequencing unit 207, for the weighted value according to each first object for the second object of target, to each first object
It is ranked up, and shows each first object on webpage according to ranking results for the second object of target.
The first object is the working days of webpage in one of the embodiments, and fisrt feature data include the service pair of working days
As gender data, branding data, classification data, style data, price data, channel data, level data and online number of days number
According to；Second object is the account of webpage, and second feature data include service object's gender data of account, service object's age number
According to, preference classification data and preference branding data.
Allocation unit 203 is that corresponding fisrt feature data distribute the first weighted value in one of the embodiments, is referred to
The first weighted value is distributed respectively for the single feature data in corresponding fisrt feature data；For assemblage characteristic data distribution second
Weighted value refers to for the single feature data in the single feature data and second feature data in corresponding fisrt feature data
Assemblage characteristic distribute the second weighted value respectively.
Allocation unit 203 constructs each fisrt feature data using sequence support vector machines in one of the embodiments,
With each combination characteristic of each second feature data, the first weighted value is distributed respectively for each fisrt feature data, is each combination
Characteristic distributes the second weighted value respectively.
Web page display system of the invention and web page display method of the invention correspond, in above-mentioned web page display method
Embodiment illustrate technical characteristic and its advantages suitable for the embodiment of web page display system.
Each technical characteristic of embodiment described above can be combined arbitrarily, for simplicity of description, not to above-mentioned reality
It applies all possible combination of each technical characteristic in example to be all described, as long as however, the combination of these technical characteristics is not deposited
In contradiction, all should be considered as described in this specification.
The embodiments described above only express several embodiments of the present invention, and the description thereof is more specific and detailed, but simultaneously
It cannot therefore be construed as limiting the scope of the patent.It should be pointed out that coming for those of ordinary skill in the art
It says, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to protection of the invention
Range.Therefore, the scope of protection of the patent of the invention shall be subject to the appended claims.
Claims (10)
1. a kind of web page display method, which is characterized in that include the following steps：
Obtain the fisrt feature data of each first object of webpage, second feature data of each second object and described second pair each
As each historical behavior data in each first object；Second object includes the account of webpage；
According to the incidence relation of preset each historical behavior data and numerical value, each second object is obtained respectively each described
Historical behavior and value in an object, wherein the historical behavior and value are corresponding second object in corresponding first object
In each historical behavior data associated by numerical value summation；
For any one first object and any one second object, according to corresponding fisrt feature data and corresponding
The second feature data construct assemblage characteristic data, the first weighted value are distributed for the corresponding fisrt feature data, for institute
State assemblage characteristic data distribute the second weighted value, wherein for first object and second object, second weighted value and
Sequence of the sum of described first weighted value in each first object, with the second object described in this in each first object
Historical behavior it is consistent with the sequence of value；
For the second object of target, according to the first weighted value and the second weighted value distributed and value to each first object
It is shown.
2. web page display method according to claim 1, which is characterized in that the second object of target is directed to, according to being distributed
The first weighted value and the second weighted value and value the step of each first object is shown include the following steps：
According to the fisrt feature data of the second feature data of second object of target and each first object, obtain respectively
First spy of each the second weighted value for combining characteristic corresponding with second object of target and each first object
Levy the first weighted value of data；
For any one the first object, according to the first weighted value of the fisrt feature data of first object of acquisition with it is corresponding
The sum of the second weighted value of assemblage characteristic of the second object of first object and the target, it is right for the target second to determine
The weighted value of first object of elephant；
According to the weighted value of each first object for second object of target, each first object is arranged
Sequence, and be that second object of target shows each first object on webpage according to ranking results.
3. web page display method according to claim 1, which is characterized in that first object is the shelves of the webpage
Phase, the fisrt feature data include service object's gender datas of the working days, branding data, classification data, style data,
Price data, channel data, level data and online number of days data；Second object is the account of the webpage, described the
Two characteristics include service object's gender data, service object's age data, preference classification data and the preference of the account
Branding data.
4. web page display method according to claim 1, which is characterized in that for the corresponding fisrt feature data distribution
First weighted value refers to and distributes the first weighted value respectively for the single feature data in the corresponding fisrt feature data；For
The assemblage characteristic data distribute the second weighted value, refer in the corresponding fisrt feature data single feature data and
The assemblage characteristic of single feature data in the second feature data distributes the second weighted value respectively.
5. web page display method as claimed in any of claims 1 to 4, which is characterized in that using sequence support to
Amount machine constructs each combination characteristics of each fisrt feature data and each second feature data, is each described first
Characteristic distributes the first weighted value respectively, distributes the second weighted value respectively for each assemblage characteristic data.
6. a kind of web page display system, which is characterized in that including with lower unit：
First acquisition unit, fisrt feature data, the second feature of each second object of each first object for obtaining webpage
Each historical behavior data of data and each second object in each first object；Second object includes webpage
Account；
Second acquisition unit obtains each described respectively for the incidence relation according to preset each historical behavior data and numerical value
Historical behavior and value of second object in each first object, wherein the historical behavior and value are corresponding second pair
The summation of the numerical value as associated by each historical behavior data in corresponding first object；
Allocation unit is used for for any one first object and any one second object, special according to corresponding described first
It levies data and the corresponding second feature data constructs assemblage characteristic data, for the corresponding fisrt feature data distribution the
One weighted value distributes the second weighted value for the assemblage characteristic data, wherein for first object and second object, institute
The sequence of the sum of the second weighted value and first weighted value in each first object is stated, with the second object described in this each
Historical behavior in first object is consistent with the sequence of value；
Display unit, for be directed to the second object of target, according to the first weighted value and the second weighted value distributed and value pair
Each first object is shown.
7. web page display system according to claim 6, which is characterized in that display unit includes with lower unit：
Third acquiring unit, for according to the first of the second feature data of second object of target and each first object
Characteristic obtains and corresponding each the second weighted value for combining characteristic of second object of target and each institute respectively
State the first weighted value of the fisrt feature data of the first object；
Determination unit, for for any one the first object, according to the of the fisrt feature data of first object of acquisition
The sum of the second weighted value of assemblage characteristic of one weighted value and the second object of corresponding first object and the target, determination are directed to
The weighted value of first object of second object of target；
Sequencing unit, for the weighted value according to each first object for second object of target, to each described the
An object is ranked up, and is that second object of target shows each first object on webpage according to ranking results.
8. web page display system according to claim 6, which is characterized in that first object is the shelves of the webpage
Phase, the fisrt feature data include service object's gender datas of the working days, branding data, classification data, style data,
Price data, channel data, level data and online number of days data；Second object is the account of the webpage, described the
Two characteristics include service object's gender data, service object's age data, preference classification data and the preference of the account
Branding data.
9. web page display system according to claim 6, which is characterized in that for the corresponding fisrt feature data distribution
First weighted value refers to and distributes the first weighted value respectively for the single feature data in the corresponding fisrt feature data；For
The assemblage characteristic data distribute the second weighted value, refer in the corresponding fisrt feature data single feature data and
The assemblage characteristic of single feature data in the second feature data distributes the second weighted value respectively.
10. web page display system according to any one of claims 6 to 9, which is characterized in that using sequence support to
Amount machine constructs each combination characteristics of each fisrt feature data and each second feature data, is each described first
Characteristic distributes the first weighted value respectively, distributes the second weighted value respectively for each assemblage characteristic data.
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| CN102710773A (en) * | 2012-05-30 | 2012-10-03 | 杭州遥指科技有限公司 | Method and system for recommending network information |
| CN103546778A (en) * | 2013-07-17 | 2014-01-29 | Tcl集团股份有限公司 | Television program recommendation method and system, and implementation method of system |
| CN103457944A (en) * | 2013-08-27 | 2013-12-18 | 小米科技有限责任公司 | Method and device for pushing information and server |
| CN105100164A (en) * | 2014-05-20 | 2015-11-25 | 深圳市腾讯计算机系统有限公司 | Network service recommendation method and device |
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