CN105338070A - Data acquiring method based on advertisement monitoring and system - Google Patents
Data acquiring method based on advertisement monitoring and system Download PDFInfo
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- CN105338070A CN105338070A CN201510664789.5A CN201510664789A CN105338070A CN 105338070 A CN105338070 A CN 105338070A CN 201510664789 A CN201510664789 A CN 201510664789A CN 105338070 A CN105338070 A CN 105338070A
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- H—ELECTRICITY
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The invention discloses a data acquiring method based on advertisement monitoring and a data acquiring system. The data acquiring method comprises steps of receiving advertisement obtaining requests from terminals; sending advertisement effect addresses to the terminals based according to the advertisement obtaining requests and receiving notification messages from the terminals, wherein both the advertisement obtaining requests and the notification information include uniform resource locators and terminal information; and setting crawler tasks according to the uniform resource locators and terminal information, and executing the crawler tasks according to reason contents, results contents and environment contents causing the advertisement obtaining requests. According to the invention, by combining the HTTP acquisition and the crawler technology, reason contents, results contents and environment contents, which cause users to access advertisement websites, can be further acquired, thereby more precisely analyzing advertisement placing effects, removing garbage flows and providing multi-dimensional data for advertisements.
Description
Technical field
The present invention relates to data collecting field, particularly based on collecting method and the data acquisition system of monitoring of the advertisement.
Background technology
Advertisement putting person needs to distinguish each user, records its advertisement reciprocal process and carries out modeling, to throwing in advertisement more accurately.
In the prior art, on the internet, advertisement putting flow process is: step one, carries out elementary advertisement page displaying to user; Step 2, receives user to the click of elementary advertisement page; To user, step 3, shows that it clicks corresponding secondary advertisement page.
For Internet advertising, step one and step 2 all occur on the page of advertisement putting carrier, and step 3 occurs on the page of advertisement putting main body, therefore can carry out collecting webpage data (HTTP collection) to the page of advertisement putting carrier and advertisement putting main body, collecting webpage data technology obtains device hardware information, operation system information, IP information, cookie information by http protocol when user sends HTTP request (namely clicking).
For example, advertisement putting carrier is by distinguishing user for each user stored in unique cookie in a browser.Because the process of whole advertisement putting is all complete in the browser of user, so the behavior of user in whole advertisement release process, comprise and see which advertisement, click which advertisement, on the page of advertisement putting main body, have which mutual (such as browses commodity, submits log-on message etc. to), same user can be associated to by cookie.
If will analyze the buying behavior of user more accurately, or will analyze advertisement delivery effect further, need greater amount, more complete data acquisition, prior art often cannot meet this demand only by collecting webpage data.
Summary of the invention
In view of this, the invention provides a kind of collecting method based on monitoring of the advertisement, comprising: step 100, the advertisement receiving self terminal obtains request; Step 200, obtains request for described advertisement and sends advertising results address to described terminal; Step 300, receives the notification message of self terminal, and described advertisement obtains request and described notification message includes URL(uniform resource locator) and end message; Step 400, arranges reptile task according to described URL(uniform resource locator) and described end message, wherein, obtains reason content, resultant content and the ambient Property of asking perform described reptile task to described advertisement.
Preferably, described URL(uniform resource locator) is relevant to advertising results address.
Preferably, described URL(uniform resource locator) comprises current page address, asks one or more in address, source, advertising results address.
Preferably, described URL(uniform resource locator) comprises webpage jump address.
Preferably, described end message comprises one or more in cookie, IP address, terminal models, operating system.
Preferably, described cookie comprises browser cookie and/or flashcookie.
Preferably, described step 400 comprises: judge that whether described URL(uniform resource locator) is through the process of reptile task: if so, then abandon reptile task; If not, then reptile task is started.
Preferably, described step 400 comprises: dispatch described reptile task according to specific policy.
Preferably, described specific policy is that the sequence of the statistics drawn according to described collecting webpage data correspondingly carries out described reptile task to described URL(uniform resource locator).
Preferably, described statistics comprise following at least one: user's visit capacity of URL(uniform resource locator), the URL(uniform resource locator) of emphasis user access or the concentration degree of URL(uniform resource locator).
Preferably, described step 400 comprises pseudo-terminal and arranges reptile task.
Preferably, described pseudo-terminal comprises one or more in configuration cookie, terminal models, IP address, operating system.
Preferably, comprise further: step 500, the result that described reptile task draws is verified.
Preferably, described step 500 comprises: judge whether similar the result that described reptile task draws contrasts to history library: if so, then check results shows correctly; If not, then check results shows mistake.
Preferably, web data data acquisition is carried out in the source that described step 100 also comprises described advertisement acquisition is asked.
The present invention also provides a kind of data acquisition system based on monitoring of the advertisement, comprising: the first receiver module, obtains request for the advertisement receiving self terminal; Sending module, sends advertising results address for obtaining request for described advertisement to described terminal; Second receiver module, for receiving the notification message of self terminal, wherein, described advertisement obtains request and includes the URL(uniform resource locator) relevant to described advertising results address and end message with the notification message carrying out self terminal; Executive Module being set, performing reptile task for arranging according to described URL(uniform resource locator) and described end message, wherein, reason content, resultant content and the ambient Property of asking are obtained to described advertisement and performs described reptile task.
Preferably, comprise further: correction verification module, verify for the result drawn described reptile task.
The collecting method based on monitoring of the advertisement according to a particular embodiment of the invention, HTTP acquisition technique can be combined with crawler technology, gather user furtherly and access the reason content of advertisement webpage, resultant content and ambient Property, thus analyze more accurately and throw in effect, remove junk traffic and provide the data of more various dimensions for advertisement putting.
Accompanying drawing explanation
The preferred embodiments of the present invention will be described in detail by referring to accompanying drawing below, the person of ordinary skill in the art is more clear that above-mentioned and other feature and advantage of the present invention, in accompanying drawing:
Fig. 1 is the block diagram of the collecting method based on monitoring of the advertisement according to a particular embodiment of the invention.
Embodiment
For making the object, technical solutions and advantages of the present invention clearly, the present invention is described in more detail below to lift specific embodiment.
Fig. 1 is the block diagram of the collecting method based on monitoring of the advertisement according to a particular embodiment of the invention.As shown in Figure 1, the collecting method based on monitoring of the advertisement according to a particular embodiment of the invention, comprising: step 100, and the advertisement receiving self terminal obtains request; Step 200, obtains request for described advertisement and sends advertising results address to described terminal; Step 300, receives the notification message of self terminal, and described advertisement obtains request and includes the URL(uniform resource locator) relevant to described advertising results address and cookie with described notification message; Step 400, arranges reptile task according to described URL(uniform resource locator) and described cookie, wherein, obtains reason content, resultant content and the ambient Property of asking perform described reptile task to described advertisement.
Specifically:
Step 100, the advertisement receiving self terminal obtains request.
Generally speaking, many advertisement acquisition requests being received self terminal by Advertisement Server, this Advertisement Server can comprise advertisement services server and monitoring of the advertisement server, wherein, this advertisement obtains request and advertisement services server can be sent to simultaneously to be forwarded to monitoring of the advertisement server by it again, also can directly send to monitoring of the advertisement server by terminal.Described advertising message obtains request and carries the information such as the title of requested advertisement and the mark of described terminal.
Simultaneously, web data data acquisition is carried out in the source described advertisement being obtained to request, namely described advertisement obtains the device hardware information in the source of request, described advertisement obtains the operation system information in the source of request, described advertisement obtains the user in the source of request IP information and cookie information is obtained, etc.
Step 200, obtains request for described advertisement and sends advertising results address to described terminal.
Store the ad content of advertisement putting main body in Advertisement Server, when advertisement services server receives after advertising message that terminal sends obtains request, search to obtain with described advertising message and ask corresponding ad content, ad content is returned to terminal.Meanwhile, according to ad content, Advertisement Server (advertisement services server or monitoring of the advertisement server) obtains request for described advertisement simultaneously and sends advertising results address (monitoring of the advertisement server sends to advertisement services server to be forwarded to terminal by advertisement services server again, or monitoring of the advertisement server is directly sent to terminal) to described terminal.Wherein, advertisement putting main body can arrange advertising results address for each advertisement, advertising results address refers to advertisement putting main body and wishes what user triggered, and need the address of paying to advertising platform after triggering, such as advertising results address can be the address that user bought, collected commodity in advertisement.
Step 300, receives the notification message of self terminal, and described advertisement obtains request and includes the URL(uniform resource locator) relevant to described advertising results address and cookie with described notification message.
Terminal is after receiving and obtaining with advertising message and ask corresponding advertisement and advertising results address, the further monitor user ' of terminal is to the response of ad content, obtain user to the response message of ad content, judge whether to include in response message the address with advertising results matching addresses, if have, then send a notification message to monitoring of the advertisement server.
As mentioned above, web data data acquisition is carried out in the source described advertisement being obtained to request, namely described advertisement obtains the device hardware information in the source of request, described advertisement obtains the operation system information in the source of request, described advertisement obtains the user in the source of request IP information and cookie information is obtained, etc.The notification message receiving self terminal also comprises the URL(uniform resource locator) relevant to described advertising results address and cookie.
In a subsequent step, the collecting method based on monitoring of the advertisement of specific embodiments of the invention will process above-mentioned information thus utilizes the complete collecting method based on monitoring of the advertisement according to a particular embodiment of the invention of result.
Particularly, when return to terminal with advertising message obtain ask corresponding advertising results address to only have one time, whether include in terminal judges response message and be specially with the address of advertising results matching addresses: the address whether comprising the advertising results matching addresses that receives with terminal in terminal judges response message, if include the address of the advertising results matching addresses that receives with terminal in response message, then determine to include in response message the address with advertising results matching addresses.And when return to terminal with advertising message obtain ask corresponding advertising results address to have multiple time, whether include in terminal judges response message and be specially with the address of advertising results matching addresses: the address whether including multiple advertising results matching addresses that at least one and terminal receive in terminal judges response message, if include the address of multiple advertising results matching addresses that at least one and terminal receive in response message, then determine to include in response message the address with advertising results matching addresses.
Parameter in the notification message that terminal sends to monitoring of the advertisement server at least comprises the URL(uniform resource locator) relevant to described advertising results address.
URL(uniform resource locator) (UniformResourceLocator, URL) is also referred to as web page address, is the address of the resource of the upper standard in internet (Internet).Terminal access Internet normally accesses URL to realize by HTML (Hypertext Markup Language) (HyperTextTransferProtocol, HTTP).
In addition, it should be noted that, the advertisement services server of the present embodiment and monitoring of the advertisement server can be two independently servers, be respectively used to store ad content and advertising results address, also can be two unit be integrated in a server, be respectively used to store ad content and advertising results address, be not specifically limited herein.
Step 400, arranges reptile task according to described URL(uniform resource locator) and described cookie, wherein, obtains reason content, resultant content and the ambient Property of asking perform described reptile task to described advertisement.
The reason content that described advertisement obtains request is relevant to the information in the Referrer in HTTP request; Ambient Property is relevant to the content of the current page of initiating when asking, and resultant content is relevant to the content involved by the notification message that the address in Response in HTTP request and terminal are beamed back.
According to described URL(uniform resource locator), monitoring of the advertisement server performs reptile task to described advertising results address.
In order to economize on resources, first can perform a determining step, specifically, judge that whether described URL(uniform resource locator) is through the process of reptile task: if so, then abandon reptile task; If not, then reptile task is started.This determining step such as, is that the database described URL(uniform resource locator) and executed being crossed the URL(uniform resource locator) of reptile task compares, if described URL(uniform resource locator) Already in this database, then abandons performing reptile task to it; Otherwise, then start and reptile task performed to it, and this URL(uniform resource locator) is stored in this database.
In addition, the collecting method based on monitoring of the advertisement is according to a particular embodiment of the invention dispatched described reptile task according to specific policy.Wherein, same factor of raising the efficiency for economizing on resources, described specific policy is for carry out described reptile task according to certain particular order to described URL(uniform resource locator), and described specific policy is that the sequence of the statistics drawn according to described collecting webpage data correspondingly carries out described reptile task to described URL(uniform resource locator).In other words, the sequence of the statistics drawn according to described collecting webpage data is that multiple described URLs arranges priority, performs reptile task according to this priority to multiple described URLs.
Specifically, described specific policy is correspondingly carry out reptile task to described URL(uniform resource locator) according to the sequence of statistics, described statistics comprise following at least one: user's visit capacity of URL(uniform resource locator), the URL(uniform resource locator) of emphasis user access or the concentration degree of URL(uniform resource locator).
For the needs of whole search engine, reptile task comprises the preferential mode of depth-first, breadth First and the best, specifically:
Depth-first, namely from start page, selects a URL, enters, analyze the URL in this webpage, select one and enter.An a link like this chain ground connection is deeply followed the trail of down, next route of reprocessing after processing a route.Such reptile task is comparatively simple.But the reptile task of depth-first exists a problem: the link that portal website provides is often most valuable, PageRank is also very high, and often gos deep into one deck, and webpage is worth and PageRank can correspondingly decline to some extent.Distance seed is comparatively near usually to which imply important webpage, and the webpage excessively deeply grabbed is worth very low.
Breadth First (also known as breadth-first), namely from start page, captures the webpage of wherein all-links, then therefrom selects one, continues to capture the all-links page in this webpage.Web crawlers generally adopts this strategy when capturing webpage, and this wherein has two reasons:
The first, the actual grade of World Wide Web (WWW) is maximum can reach 17 layers, extends in all direction between webpage, therefore there is the shortest route problem from a webpage to another webpage.If employing depth-first, then likely crawl the actual very high webpage of a PageRank from the webpage that PageRank is very low, be inconvenient to calculate PageRank.
The second, adopting breadth-first strategy to be conducive to, multiple reptile is parallel crawls.This many reptiles cooperation captures and normally first captures station internal chaining, and run into the outer connection in station and just climb out of, the closure of crawl is very strong.
The advantage of breadth-first strategy is that its Design and implementation is relatively simple, and the basic thought of this strategy is: higher, realistic with the webpage importance degree of seed in certain distance.In the application of focused crawler, breadth-first strategy can with home page filter combine with technique, namely first capture some webpages with breadth First, then by wherein irrelevant the filtering out with theme.But the shortcoming of this method is along with capturing increasing of webpage, and the efficiency of algorithm can step-down.
In addition, a kind of Webpage search strategy being usually used in focused crawler---best preference strategy is also had.
Best preferential, namely according to the similarity of certain web page analysis algorithm predicts candidate URL and target web, or the correlation of theme, and choose and wherein evaluate one or several best URL and further crawl.The defect of this strategy possible have a lot of related web page to be left in the basket, but relative, and irrelevant webpage quantity can be reduced by 30%-90% by this strategy.
For the collecting method based on monitoring of the advertisement according to a particular embodiment of the invention, described statistics comprise following at least one: user's visit capacity of URL(uniform resource locator), the URL(uniform resource locator) of emphasis user access or the concentration degree of URL(uniform resource locator).For above-mentioned three kinds of modes of reptile task, described statistics is utilized to arrange reptile task, such as:
Using the order of the user's visit capacity according to URL(uniform resource locator) as the order of URL(uniform resource locator) being carried out to reptile task, that is the preferential URLs large to user's visit capacity carries out reptile task (PageRank is high)., say from the degree of depth, the URL(uniform resource locator) large to user's visit capacity carries out the larger reptile task of the degree of depth meanwhile.Such as, the threshold range of the user's visit capacity different depth of reptile task being arranged to corresponding URL(uniform resource locator) is set; That is the URL(uniform resource locator) of the user's visit capacity falling into different threshold range is carried out to the reptile task of different depth, the degree of depth of user's visit capacity larger reptile task is larger.
The URL(uniform resource locator) of emphasis user being accessed is as preferential objects URL(uniform resource locator) being carried out to reptile task, and that is the preferential URLs to emphasis user carries out reptile task (PageRank is high)., say from range meanwhile, the larger reptile task of range is carried out to the URL(uniform resource locator) of emphasis user.Such as, the list different ranges of reptile task being arranged to corresponding emphasis user is set; That is the URL(uniform resource locator) of user of the list belonging to emphasis user is carried out to the reptile task of different range, the range of the importance larger reptile task of user is larger.
Using the concentration degree of URL(uniform resource locator) as preferential objects URL(uniform resource locator) being carried out to reptile task, that is the preferential URL(uniform resource locator) high to concentration degree carries out reptile task (PageRank is high)., say from range, the URL(uniform resource locator) high to concentration degree carries out the larger reptile task of range meanwhile.Such as, arrange corresponding concentration degree (or according to concentration degree sequence) is arranged to the different ranges of reptile task; That is high to concentration degree URL(uniform resource locator) carries out the reptile task of larger range.
In some cases, have some URL to be terminal responsive types, general reptile task terminal is single cannot be downloaded.Need end message when gathering according to normal HTTP, one or more including but not limited in cookie, IP address, terminal models, operating system etc. start reptile task to simulate normal terminal.
The collecting method based on monitoring of the advertisement according to a particular embodiment of the invention comprises further: step 500, verifies the result that described reptile task draws.
Wherein, described step 500 comprises: judge whether similar the result that described reptile task draws contrasts to history library: if so, then check results shows correctly; If not, then check results shows mistake.Wherein, one of at least judge whether similar the result that described reptile task draws contrasts to history library from lower angle: natural language, grammer, word order or page layout.
Specifically, from the monitoring carried out for particular advertisement, the surrounding enviroment information of this particular advertisement has fixed character, such as: the environment (natural language, grammer, word order or page layout) thrown in residing for the advertisement before specific TV play is relevant with this specific TV play (or other particular topic), it is acute that the information that therefore reptile task obtains relates to this specific TV by natural language, grammer, word order or page layout etc.
Environment (natural language, grammer, word order or the page layout) information of this specific TV play (or other particular topic) is kept in history (data) storehouse: judge whether similar the result that described reptile task draws contrasts to history library: if so, then check results shows correctly; If not, then check results shows mistake.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1., based on a collecting method for monitoring of the advertisement, comprising:
Step 100, the advertisement receiving self terminal obtains request;
Step 200, obtains request for described advertisement and sends advertising results address to described terminal;
Step 300, receives the notification message of self terminal, and described advertisement obtains request and described notification message includes URL(uniform resource locator) and end message;
Step 400, arranges reptile task according to described URL(uniform resource locator) and described end message, wherein, obtains reason content, resultant content and the ambient Property of asking perform described reptile task to described advertisement.
2. the method for claim 1, wherein described step 400 comprises: judge that whether described URL(uniform resource locator) is through the process of reptile task: if so, then abandon reptile task; If not, then reptile task is started.
3. the method for claim 1, wherein described step 400 comprises: dispatch described reptile task according to specific policy.
4. method as claimed in claim 3, wherein, described specific policy is that the sequence of the statistics drawn according to described collecting webpage data correspondingly carries out described reptile task to described URL(uniform resource locator).
5. method as claimed in claim 4, wherein, described statistics comprise following at least one: user's visit capacity of URL(uniform resource locator), the URL(uniform resource locator) of emphasis user access or the concentration degree of URL(uniform resource locator).
6. the method for claim 1, wherein comprise further:
Step 500, verifies the result that described reptile task draws.
7. method as claimed in claim 6, wherein, described step 500 comprises:
Judge whether similar the result that described reptile task draws contrasts to history library: if so, then check results shows correctly; If not, then check results shows mistake.
8. web data data acquisition is carried out in the source that the method for claim 1, wherein described step 100 also comprises described advertisement acquisition is asked.
9., based on a data acquisition system for monitoring of the advertisement, comprising:
First receiver module, obtains request for the advertisement receiving self terminal;
Sending module, sends advertising results address for obtaining request for described advertisement to described terminal;
Second receiver module, for receiving the notification message of self terminal,
Wherein, described advertisement obtains the notification message asking and come self terminal and includes URL(uniform resource locator) and end message;
Executive Module being set, performing reptile task for arranging according to described URL(uniform resource locator) and described end message, wherein, reason content, resultant content and the ambient Property of asking are obtained to described advertisement and performs described reptile task.
10. system as claimed in claim 9, wherein, comprises further:
Correction verification module, verifies for the result drawn described reptile task.
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| CN201510664789.5A CN105338070A (en) | 2015-10-15 | 2015-10-15 | Data acquiring method based on advertisement monitoring and system |
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