CN105307047A - Television terminal based service operating method and system - Google Patents

Television terminal based service operating method and system Download PDF

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Publication number
CN105307047A
CN105307047A CN201510664993.7A CN201510664993A CN105307047A CN 105307047 A CN105307047 A CN 105307047A CN 201510664993 A CN201510664993 A CN 201510664993A CN 105307047 A CN105307047 A CN 105307047A
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CN
China
Prior art keywords
information
user
programme
business
current
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Granted
Application number
CN201510664993.7A
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Chinese (zh)
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CN105307047B (en
Inventor
马聪
王峰
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Samsung Electronics China R&D Center
Samsung Electronics Co Ltd
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Samsung Electronics China R&D Center
Samsung Electronics Co Ltd
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Priority to CN201510664993.7A priority Critical patent/CN105307047B/en
Publication of CN105307047A publication Critical patent/CN105307047A/en
Application granted granted Critical
Publication of CN105307047B publication Critical patent/CN105307047B/en
Active legal-status Critical Current
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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

Abstract

The invention provides a television terminal based service operating method and system. The method comprises the following steps: when a TV program watched by a user currently is a specified TV program, extracting specified program information from the current TV program; obtaining corresponding valid service information from a service server according to the specified program information; displaying the valid service information in a preset region of a TV screen; receiving an operating instruction input by the user according to the valid service information and sending the operating instruction to the service server; and receiving and displaying an operating result returned by the service server in a preset region of the TV screen. With adoption of the method and system disclosed by the invention, the user cannot miss a wonderful TV program while selecting an interesting service and performing operations, thus greatly enhancing the entertainment and convenience when the user watches TV and improving the user experience.

Description

A kind of method for operating traffic thereof based on television terminal and system
Technical field
The present invention relates to technical field of information processing, particularly relate to a kind of method for operating traffic thereof based on television terminal and system.
Background technology
In daily life, user, when watching interested TV programme, likely can wish participate in the business operation relevant to current watched TV programme simultaneously.Such as, when user is when watching competitive sports program, likely can wish to participate in the lottery industry project relevant to these competitive sports; When user is when watching entertainment, likely can wish to participate in the ballot activity relevant to this entertainment; When user is when watching TV shopping program, likely can wish to participate in purchase activity relevant to this TV shopping program etc.
But in the prior art, the method at present for the online business operation of television terminal is little, and the mode realized is general all very single.Such as, when user is when watching competitive sports program, if when wanting to participate in the relevant lottery industry project of this TV programme, general needs other terminal (such as, the miscellaneous equipment such as mobile phone or computer) on carry out the operations such as lottery ticket choosing and selling, or need user's mode manually television channel to be jumped to special lottery industry channel then just to carry out the operations such as lottery ticket choosing and selling, and before operating, the information of user oneself to various lottery industry project is also needed to carry out artificial screening.
Again such as, having in present TV programme is much need and the entertainment of audience interaction, the such as talent competition such as Spring Festival Party or Super Girl, all needs spectators to carry out ballot interaction to player or program.And in the prior art, spectators generally can only, by number that TV provides or Quick Response Code, use the miscellaneous equipments such as mobile phone, ipad or computer to vote, and directly can not be carried out the operations such as ballot by TV; And before carrying out ballot operation, also need user oneself to carry out artificial screening to various vote information.
Again such as, there is a lot of guide consumption person to carry out the TV shopping program of doing shopping in current TV programme, wish that spectators are bought dependent merchandise by the introduction of this program.But, in the prior art, spectators directly can not complete the purchase of commodity by TV, and can only when watching TV shopping program, by other terminal (such as, the miscellaneous equipment such as mobile phone or computer) carry out the operations such as purchase commodity, and before carrying out purchase operation, user oneself is also needed to carry out artificial screening to extensive stock information, thus make spectators can not carry out purchase operation easily, be difficult to get a desired effect, the current TV programme play normally is watched to user and causes adverse influence, and operation is also more loaded down with trivial details, greatly reduce the Experience Degree of user.
Therefore, urgently propose a kind of new method for operating traffic thereof and solve various problems existing in above-mentioned prior art.
Summary of the invention
In view of this, the invention provides a kind of method for operating traffic thereof based on television terminal and system, thus make user namely carry out corresponding business operation online by television terminal while viewing TV programme, considerably increase user and watch the recreational of TV programme and convenience, improve the Experience Degree of user.
Technical scheme of the present invention is specifically achieved in that
Based on a method for operating traffic thereof for television terminal, the method comprises:
When A, the TV programme of watching when user is current are specific television program, from current TV programme, extract specific program information;
B, obtain corresponding effective traffic information according to extracted specific program information from service server;
C, show described effective traffic information at the predeterminable area of video screen;
The operational order that D, reception user input according to shown effective traffic information, and received operational order is sent to described service server;
E, reception show the operating result that described service server returns after carry out corresponding operation according to described operational order at the predeterminable area of video screen.
Preferably, before described steps A, the method also comprises further:
Obtain the information of the current TV programme of watching of user, and determine whether as specific television program according to the characteristic information in the information of obtained TV programme;
Wherein, the information of the current TV programme of watching of described acquisition user comprises:
When user is by cable of cable TV viewing cable television program, obtain the information of the current TV programme of watching of user by resolving rf data stream;
When user is by Set Top Box viewing TV programme, by the information of the current TV programme of watching of analytical element data acquisition user;
Describedly from current TV programme, extract specific program information comprise:
At least one frame of video is intercepted from the video flowing of current TV programme;
Take the fingerprint information from intercepted frame of video;
From the corresponding relation prestored, corresponding specific program information is obtained according to extracted finger print information.
Preferably, the described effective traffic information obtaining correspondence from service server according to extracted specific program information comprises:
B1, obtain corresponding business information according to extracted specific program information from service server;
B2, screen obtained business information, obtaining can for the effective traffic information of user operation.
Preferably, the described business information obtaining correspondence from service server according to extracted specific program information comprises:
Obtain the on-site business rule of user;
Judge currently whether there is effective business tine provider according to obtained business rule;
When there is effective business tine provider, obtaining the domain name of effective traffic content supplier, and obtaining corresponding business information according to specific program information from described effective traffic content supplier.
Preferably, described obtained business information to be screened, obtains to comprise for the effective traffic information of user operation:
According to the permission operating time, obtained business information is screened, obtain all effective traffic information for user operation;
Or, according to the permission operating time, obtained business information is screened;
From the business information after screening, the effective traffic information relevant to the current TV programme of watching of user is extracted according to specific program information.
Preferably, the described predeterminable area at video screen shows described effective traffic information and comprises:
Described effective traffic information is shown with translucent floating window shape formula in the predeterminable area of video screen;
Show described effective traffic information with translucent floating window shape formula in the predeterminable area of video screen after, the method also comprises further:
When pressing described floating window with the head of a household, in described floating window, show current all effective traffic information of carrying out selecting for user;
Before the described effective traffic information of display, the method also comprises further:
When user watches TV programme, according to the delay timer inquiry user preset the need of checking effective traffic information; If so, then in the predeterminable area of video screen, described effective traffic information is shown with translucent floating window shape formula; Otherwise, do not show effective business information.
Preferably, after the described operating result of display, the method also comprises further:
Show at the predeterminable area of video screen the service informing information that described service server returns at the reception preset;
After the described service informing information of display, the method also comprises further:
Corresponding business operation is carried out according to service informing information;
Before the described service informing information of display, the method also comprises further:
Check the current state of television terminal;
If the current state of television terminal is operating state, then the direct predeterminable area at video screen shows the service informing information that described service server returns;
If the current state of television terminal is off-mode, then store described service informing information, and when television terminal starts to enter operating state again, whether inquiry there is the service informing information do not shown; If had, then show at the predeterminable area of video screen the service informing information that described service server returns.
Present invention also offers a kind of practice operating system based on television terminal, this system comprises: source data obtains and processing module, request of data and screening module, information display module and service operation module;
Described source data obtains and processing module, when TV programme for watching when user is current is specific television program, from current TV programme, extract specific program information, and extracted specific program information is sent to described request of data and screening module;
Described request of data and screening module, for obtaining corresponding business information according to extracted specific program information from service server, obtained business information is screened, obtain for the effective traffic information of user operation, and described effective traffic information to be sent to described information display module;
Described information display module, for showing described effective traffic information at the predeterminable area of video screen;
Described service operation module, for receiving the operational order that user inputs according to shown effective traffic information, and sends to described service server by received operational order; Also for receiving the operating result that described service server returns after carry out corresponding operation according to described operational order, and described operating result is sent to described information display module.
Preferably, described source data acquisition and processing module comprise: data capture unit and information process unit;
Described data capture unit, for obtaining the information of the current TV programme of watching of user, and determines whether as specific television program according to the characteristic information in the information of obtained TV programme; When the TV programme of watching when user is current is specific television program, the information of obtained TV programme is sent to described information process unit;
Described information process unit, for extracting specific program information in the information from received TV programme.
Preferably, described request of data and screening module comprise: request of data unit and data screening unit;
Described request of data unit, for obtaining corresponding business information according to extracted specific program information from service server, sends to described data screening unit by obtained business information;
Described data screening unit, for screening obtained business information, obtains for the effective traffic information of user operation, and described effective traffic information to be sent to described information display module;
Described several service operation module comprises: business operation unit and data verification units;
Described business operation unit, for receiving the operational order that user inputs according to shown effective traffic information, and sends to described data verification units by received operational order;
Described data verification units, for sending to described service server by received operational order; Also for receiving the operating result that described service server returns after carry out corresponding operation according to described operational order, and described operating result is sent to described information display module and described business operation unit;
Described data verification units, also for the service informing information that service server described in the reception preset returns, and sends to described information display module and described business operation unit by described service informing information;
Described information display module, also shows for the predeterminable area at video screen the service informing information received;
Described business operation unit, also for carrying out corresponding business operation according to service informing information.
As seen from the above technical solution, in the method for operating traffic thereof based on television terminal of the present invention and system, ACR method can be used from the current specific television program of watching of user to extract specific program information, after the business information that service server obtains is screened, the effective traffic information that can supply user operation is obtained by according to specific program information, and show described effective traffic information at the predeterminable area of video screen, make user can carry out corresponding business operation (such as according to shown effective traffic information, stake operation is carried out to interested lottery industry project, interested program is voted, interested commodity are bought etc.), then corresponding operating result can also be shown at the predeterminable area of video screen, therefore, namely user carries out corresponding business operation online by television terminal while viewing TV programme, and do not need by other equipment (such as, mobile phone, iPad or computer etc.) or the first manual channel to other is (such as, lottery industry channel) then just can carry out corresponding business operation (such as, carry out stake operation, ballot operation, buy operation etc.), so make user can while oneself interested business carries out operating in selection, excellent TV programme can not be missed again, thus considerably increase user and watch the recreational of TV programme and convenience, improve the Experience Degree of user.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet of the method for operating traffic thereof based on television terminal in the embodiment of the present invention.
Fig. 2 is the structural representation of the practice operating system based on television terminal in the embodiment of the present invention.
Fig. 3 is that source data in the embodiment of the present invention obtains and the flow chart of data processing schematic diagram of processing module.
Fig. 4 is the flow chart of data processing schematic diagram of request of data in the embodiment of the present invention and screening module.
Fig. 5 is the effect schematic diagram one that the video screen in the embodiment of the present invention shows effective business information.
Fig. 6 is that television terminal in the embodiment of the present invention and service server carry out mutual schematic diagram one.
Fig. 7 is the effect schematic diagram two that the video screen in the embodiment of the present invention shows effective business information.
Fig. 8 is that television terminal in the embodiment of the present invention and service server carry out mutual schematic diagram two.
Fig. 9 is the effect schematic diagram three that the video screen in the embodiment of the present invention shows effective business information.
Figure 10 is that television terminal in the embodiment of the present invention and service server carry out mutual schematic diagram three.
Embodiment
For making technical scheme of the present invention and advantage clearly understand, below in conjunction with drawings and the specific embodiments, the present invention is further detailed explanation.
Fig. 1 is the schematic flow sheet of the method for operating traffic thereof based on television terminal in the embodiment of the present invention.As shown in Figure 1, the method for operating traffic thereof based on television terminal in the embodiment of the present invention comprises:
Step 11, when the TV programme of watching when user is current is specific television program, extracts specific program information from current TV programme.
In the inventive solutions, described specific television program can be any preassigned TV programme.Such as, preferably, in a particular embodiment of the present invention, described specific television program can be: the preassigned TV programme such as competitive sports program, entertainment or TV shopping guide program.
In addition, in the inventive solutions, described specific program information can be the details of any preassigned TV programme.Such as, preferably, in a particular embodiment of the present invention, when described specific television program is competitive sports program, then described specific program information can be: competitive sports information.Such as, described competitive sports information can be: the information such as the title of team poised for battle or mark (logo).
Preferably, in a particular embodiment of the present invention, when described specific television program is entertainment, then described specific program information can be: entertainment information.Such as, described entertainment information can be: the information such as programm name, program category (such as, party program, talent competition, concert program etc.), sponsor.
Preferably, in a particular embodiment of the present invention, when described specific television program is TV shopping guide program, then described specific program information can be: TV shopping information.Such as, described TV shopping information can be: the information such as the type of merchandise, brand name (logo).
In addition, in the inventive solutions, various ways can be used from current TV programme to extract specific program information.Such as, preferably, in a particular embodiment of the present invention, described specific program information of extracting from current TV programme can comprise:
Step 111, intercepts at least one frame of video from the video flowing of current TV programme.
Step 112, the information that takes the fingerprint from intercepted frame of video (fingerprint).
Step 113, obtains corresponding specific program information according to extracted finger print information from the corresponding relation prestored.
Such as, in the preferred embodiment, the corresponding relation between each finger print information and each specific program information can be preserved in advance in the server, therefore corresponding specific program information (such as, being poised for battle the title of team or logo etc.) can be obtained according to extracted finger print information from the corresponding relation prestored.
By above-mentioned automated content identification (ACR, AutomaticContentRecognition) processing method, specific program information can be extracted from current TV programme.
In addition, in the preferred embodiment, various ways can be used to determine that whether the current TV programme of watching of user is for specific television program.Such as, before above-mentioned step 11, also can comprise step as described below further:
Step 10, obtains the information of the current TV programme of watching of user, and determines whether as specific television program according to the characteristic information in the information of obtained TV programme.
Wherein, in the inventive solutions, various ways also can be used to obtain the information of the current TV programme of watching of user.Such as, preferably, in a particular embodiment of the present invention, the information of the current TV programme of watching of described acquisition user can comprise:
When user watches cable television program by cable of cable TV (cable line), obtain the information of the current TV programme of watching of user by resolving rf data stream (RFStream);
When user is by Set Top Box viewing TV programme, obtained the information of the current TV programme of watching of user by analytical element data (Metadata).
In addition, in the inventive solutions, various ways also can be used to determine that whether current TV programme of watching is for specific television program.
Such as, preferably, in a particular embodiment of the present invention, described characteristic information can be channel (Channel) information.Therefore, preferably, describedly determine whether as specific television program can comprise according to the characteristic information in the information of obtained TV programme:
Determine whether current TV programme of watching is specific television program (such as, Sports TV race program, entertainment or TV shopping guide program) according to the Channel information in the information of TV programme.
Such as, Channel information in the information of TV programme be preassigned characteristic information (such as, the information of the professional home shopping channels such as the professional entertainment channel such as professional sports channel, CCTV3 or TV shopping such as CCTV5, ESPN) time, can determine that the current TV programme of watching of user is specific television program.
Step 12, obtains corresponding effective traffic information according to extracted specific program information from service server.
Owing to extracting specific program information from current TV programme in a step 11, therefore corresponding effective traffic information can be obtained according to extracted specific program information from service server in this step.
In the inventive solutions, various ways can be used to obtain corresponding effective traffic information according to extracted specific program information from service server.Such as, preferably, in a particular embodiment of the present invention, the described effective traffic information obtaining correspondence from service server according to extracted specific program information can specifically comprise:
Step 121, obtains corresponding business information according to extracted specific program information from service server.
In the inventive solutions, described business information can be the information of any preassigned business.Such as, preferably, in a particular embodiment of the present invention, when described specific television program is competitive sports program, described business information can be: lottery industry information; When described specific television program is entertainment, described business information can be: vote information; When described specific television program is TV shopping guide program, described business information can be: merchandise news.
Equally, described service server can be any preassigned service server.Such as, preferably, in a particular embodiment of the present invention, when described specific television program is competitive sports program, described service server can be: betting service device; When described specific television program is entertainment, described service server can be: polling server; When described specific television program is TV shopping guide program, described service server can be: commodity server.
In addition, in the inventive solutions, various ways can be used to obtain corresponding business information.Such as, preferably, in a particular embodiment of the present invention, the described business information obtaining correspondence from service server according to extracted specific program information can comprise:
Step 1211, obtains the on-site business rule of user.
In the inventive solutions, because different countries and regions may have different business rules (such as, country variant and regional lottery industry rule, voting rule, business rule and corresponding laws and regulations etc.), therefore in this step, first need to obtain the on-site business rule of user.
Step 1212, judges currently whether there is effective business tine provider (CP, ContentProvider) according to obtained business rule, i.e. effective service server.
Preferably, in a particular embodiment of the present invention, when described specific television program is competitive sports program, described effective traffic CP can be: effectively lottery industry CP; When described specific television program is entertainment, described effective traffic CP can be: effectively vote CP; When described specific television program is TV shopping guide program, described effective traffic CP can be: effectively do shopping CP.
Step 1213, when there is effective traffic CP, obtaining the domain name of effective traffic CP, and obtaining corresponding business information according to specific program information from described effective traffic CP.
Preferably, in a particular embodiment of the present invention, predefined API (API) rule will be used to ask the business information corresponding to described specific program information to described effective traffic CP, thus obtain corresponding business information.
Step 122, screens obtained business information, and obtaining can for the effective traffic information of user operation.
After acquisition business information, also screen to obtained business information, thus screen out some invalid informations in business information, final acquisition can for the effective traffic information of user operation.
Such as, in a preferred embodiment of the present invention, when described business information is lottery industry information, described effective traffic information can be effective lottery industry information, namely user is can be used for carry out operating (such as, select, buy or stake etc.) effective lottery industry information (such as, the information such as the odds that effective sports lottery ticket project is current).
Such as, when described business information is vote information, described effective traffic information can be effective vote information, namely can be used for user to carry out operating (such as, select or ballot etc.) effective vote information (such as, the information such as effective programm name, performing artist).
Such as, when described business information is merchandise news, described effective traffic information can be effective merchandise news, namely can be used for user to carry out operating (such as, select or purchase etc.) effective merchandise news (such as, the information such as effective trade name, price).
In the inventive solutions, various ways can be used to obtain above-mentioned effective traffic information.Below by kind of the mode of two wherein, technical scheme of the present invention is introduced.
First kind of way:
Such as, preferably, in one particular embodiment of the present invention, described step 122 can be:
According to the permission operating time, obtained business information is screened, obtain all effective traffic information for user operation.
Such as, in a preferred embodiment of the present invention, when described business information is lottery industry information, the described permission operating time can be allow the stake time.By above-mentioned screening operation, by the relevant lottery industry information filtering from obtained lottery industry information not within the permission stake time, thus all effective traffic information for user operation can be obtained.
Again such as, in a preferred embodiment of the present invention, when described business information is vote information, the described permission operating time can be allow the polling hours.By above-mentioned screening operation, by the correlation voting information filtering from obtained vote information not within the permission polling hours, thus all effective traffic information for user operation can be obtained.
Again such as, in a preferred embodiment of the present invention, when described business information is merchandise news, the described permission operating time can be allow the time buying.By above-mentioned screening operation, by the dependent merchandise information filtering from obtained merchandise news not within the permission time buying, thus all effective traffic information for user operation can be obtained.
The second way:
Preferably, in another specific embodiment of the present invention, described step 122 also can comprise:
Step 1221, screened obtained business information according to the permission operating time.
By above-mentioned screening operation, the information of operating time can be allowed to screen out by not meeting in obtained business information.Such as, can by the relevant lottery industry information filtering from obtained lottery industry information not within the permission stake time; Or, can by the correlation voting information filtering from obtained vote information not within the permission polling hours; Or, can by the dependent merchandise information filtering from obtained merchandise news not within the permission time buying.
Step 1222, extracts the effective traffic information relevant to the current TV programme of watching of user according to specific program information from the business information after screening.
Such as, in a preferred embodiment of the present invention, when described specific program information is competitive sports information, when business information is lottery industry information, by aforesaid operations, effective lottery industry information that TV programme of watching current to user is relevant can be obtained.Such as, above-mentioned effective lottery industry information can be: the information such as current effective odds of the current competitive sports watched of user.
Further, in the inventive solutions, if do not extract the information such as current effective odds of the current competitive sports watched of user, then above-mentioned effective lottery industry information can also be: the information such as the lottery industry project that the odds relevant with specific program information (such as, being poised for battle the information such as the title of team or logo) is the highest and odds thereof.
Again such as, in a preferred embodiment of the present invention, when described specific program information is entertainment information, when business information is vote information, by aforesaid operations, effective vote information that TV programme of watching current to user is relevant can be obtained.Such as, above-mentioned effective vote information can be: the information such as current effective ballot of the current entertainment of watching of user.
Further, in the inventive solutions, if do not extract the information such as current effective ballot of the current entertainment of watching of user, then above-mentioned effective vote information can also be: the information such as the program of Gong the viewer polls relevant with specific program information (other information of giving a performance such as, in same party) and vote information thereof.
Again such as, in a preferred embodiment of the present invention, when described specific program information is TV shopping information, when business information is merchandise news, by aforesaid operations, effective merchandise news that TV programme of watching current to user is relevant can be obtained.Such as, above-mentioned effective merchandise news can be: the information such as the current effective commodity shown in the current TV shopping program watched of user.
Further, in the inventive solutions, if do not extract the information such as current effective commodity of the current TV shopping program watched of user, then above-mentioned effective merchandise news can also be: the information of the commodity that Gong the spectators relevant with specific program information (such as, brand name or logo information) buy.
Step 13, shows described effective traffic information at the predeterminable area of video screen.
In the inventive solutions, various ways can be used to show described effective traffic information.Such as, preferably, in one particular embodiment of the present invention, the described predeterminable area at video screen shows described effective traffic information and at least can comprise:
Described effective traffic information is shown with translucent floating window shape formula in the predeterminable area of video screen.
Preferably, the predeterminable area of described video screen can be positioned at the edge of video screen.Such as, one of four angles (upper left corner, the lower left corner, the upper right corner and the lower right corner) being positioned at video screen, or be positioned at the top edge of video screen, lower limb, left side edge or right side edge, thus user can be allowed to notice above-mentioned shown effective traffic information not affecting while user watches TV programme.
In addition, in the preferred embodiment, before the described effective traffic information of above-mentioned display, can further include:
When user watches TV programme, the delay timer (timeout) according to presetting inquires that user is the need of checking effective traffic information; If so, then in the predeterminable area of video screen, described effective traffic information is shown with translucent floating window shape formula; Otherwise do not show effective business information, user can continue to watch TV programme.
In addition, in another preferred embodiment of the present invention, show described effective traffic information with translucent floating window shape formula in the predeterminable area of video screen after, can further include:
When pressing described floating window with the head of a household, in described floating window, show current all effective traffic information of carrying out selecting for user.
Such as, before pressing described floating window with the head of a household, with the effective traffic information of the current TV programme play of translucent floating window shape formula display in the predeterminable area of video screen; And after pressing described floating window with the head of a household, all effective traffic information of for user carrying out select relevant to the current TV programme play can be shown in described floating window.
For example, as shown in Figure 5, if the current TV programme of watching of user be football match (such as, the match of the Manchester United in League Matches of England Premier League and Spurs team), then first inquire that user is the need of checking current lottery industry information (such as, the odds etc. of current race) according to the delay timer (timeout) preset; If so, then in the predeterminable area of video screen (such as, upper right side), the lottery industry information of the match that active user is watching can be shown with translucent floating window shape formula; Otherwise do not show lottery industry information, user can continue to watch TV programme.
And further, with after the lottery industry information of translucent floating window shape formula display current race in the predeterminable area of video screen, if with the head of a household by described floating window, then can show the lottery industry information of each field football match that current all Gong users carry out betting in above-mentioned floating window, carry out selecting and betting for user.
Again for example, as shown in Figure 7, if the current TV programme of watching of user be entertainment (such as, the Spring Festival Party that the Chinese Central Television (CCTV) plays), then first inquire that user is the need of checking current vote information (such as, the vote information etc. of the favorite program of spectators) according to the delay timer (timeout) preset; If, then can at the predeterminable area of video screen (such as, upper right side) in the vote information (such as, the vote information on current " road of going home " of being sung by Liu Dehua of playing) of program of watching with translucent floating window shape formula display active user; Otherwise do not show vote information, user can continue to watch TV programme.
And further, with after the vote information of translucent floating window shape formula display actual program in the predeterminable area of video screen, if with the head of a household by described floating window, then can show the vote information that current all Gong users carry out each program in the Spring Festival Party of voting in above-mentioned floating window, carry out selecting and voting for user.
Again for example, as shown in Figure 9, if the current TV programme of watching of user is TV shopping program, then first inquire that user is the need of checking current merchandise news (such as, the merchandise news etc. of the current commodity shown) according to the delay timer (timeout) preset; If so, then can with the merchandise news of the current commodity shown of translucent floating window shape formula display in the predeterminable area of video screen (such as, upper left side); Otherwise not display of commodity information, user can continue to watch TV programme.
And further, with after the merchandise news of the current commodity shown of translucent floating window shape formula display in the predeterminable area of video screen, if with the head of a household by described floating window, then can show the merchandise news that current all Gong users carry out each commodity bought in above-mentioned floating window, select and buy for user.
Step 14, receives the operational order that user inputs according to shown effective traffic information, and received operational order is sent to described service server.
In the inventive solutions, owing to the predeterminable area at video screen being shown effective business information in above-mentioned steps 13, therefore, user can select corresponding business to carry out corresponding operation in effective traffic information shown from video screen.
Such as, when showing effective lottery industry information with translucent floating window shape formula in the predeterminable area at video screen, user according to the interested lottery industry project of effective lottery industry Information Selection shown on video screen, and can bet operation accordingly.Certainly, user can also grow by above-mentioned translucent floating window, and display is all lists carrying out effective lottery industry information of stake operation for user at present, and then user can carry out stake operation according to effective lottery industry Information Selection lottery industry project.
Again such as, when showing effective vote information with translucent floating window shape formula in the predeterminable area at video screen, user can select interested program according to effective vote information shown on video screen, and operation of voting accordingly.Certainly, user can also grow by above-mentioned translucent floating window, and display is all lists carrying out effective vote information of ballot operation for user at present, and then user can select corresponding program to carry out ballot operation according to effective vote information.
Again such as, when showing effective merchandise news with translucent floating window shape formula in the predeterminable area at video screen, user can select interested commodity according to effective merchandise news shown on video screen, and buys operation accordingly.Certainly, user can also grow by above-mentioned translucent floating window, and display is all lists carrying out effective merchandise news of purchase operation for user at present, and then user can select corresponding commodity to carry out purchase operation according to effective merchandise news.
In addition, in the preferred embodiment, when operated by the user, Samsungbilingengine or other Third-party payment mode can be used to carry out the operation disbursed funds.
If when user uses Samsungbilingengine to carry out the operation disbursed funds, user needs to use its registered Samsung account to log in; When needs pay, user also needs to input corresponding payment cipher just can complete payment.
As from the foregoing, in this step 14, by the operational order that reception user inputs, and received operational order is sent to described service server.
Step 15, receives and shows at the predeterminable area of video screen the operating result that described service server returns after carry out corresponding operation according to described operational order.
In the inventive solutions, after service server receives the operational order of user, corresponding operation can be carried out according to this operational order, then operating result is returned (such as, user-selected lottery industry project and the stake state of user, or the ballot state of the programme information that user votes and user, or the information such as the merchandise news bought of user); Now, received operating result can be presented at the predeterminable area of video screen.
In addition, preferably, in a particular embodiment of the present invention, after display aforesaid operations result, can further include:
Show at the predeterminable area of video screen the service informing information that described service server returns at the reception preset.
Such as, when user selects after interested lottery industry project bets, at the moment of presetting (such as, after lottery industry project is announced the winners in a lottery), service server will return the stake result (i.e. service informing information) of user.Therefore, received stake result can be also shown in the predeterminable area of video screen.
Again such as, when user selects after interested program votes, at the moment of presetting (such as, after voting results are announced), service server will return voting results (i.e. service informing information) to user.Therefore, received voting results can be also shown in the predeterminable area of video screen.
Again such as, when user selects after interested commodity buy, preset moment (such as, after completing the whole process of purchase of commodity, or after this commodity delivery bought), service server will return to user and buy result and/or Shipping Information (i.e. service informing information).Therefore, received purchase result and/or Shipping Information can be also shown in the predeterminable area of video screen.
In addition, preferably, in a particular embodiment of the present invention, after the above-mentioned service informing information of display, can further include:
Corresponding business operation is carried out according to service informing information.
Such as, if the stake result of user is for being ahead, then the stake result according to user is paid corresponding bonus to user.In addition, preferably, in a particular embodiment of the present invention, when carrying out above-mentioned delivery operation, Samsungbilingengine or other Third-party payment mode also can be used to carry out above-mentioned delivery operation.
In addition, preferably, in a particular embodiment of the present invention, before the above-mentioned service informing information of display, can further include:
Check the current state of television terminal;
If the current state of television terminal is operating state, then the direct predeterminable area at video screen is shown the service informing information that described service server returns;
If the current state of television terminal is off-mode, then store described service informing information, and when television terminal starts to enter operating state again, whether inquiry there is the service informing information do not shown; If had, then show that described service server returns and the service informing information do not shown at the predeterminable area of video screen.
In the inventive solutions, additionally provide a kind of practice operating system based on television terminal, specifically refer to Fig. 2.
Fig. 2 is the structural representation of the practice operating system based on television terminal in the embodiment of the present invention.As shown in Figure 2, the practice operating system based on television terminal in the embodiment of the present invention comprises: source data obtains and processing module 21, request of data and screening module 22, information display module 23 and service operation module 24;
Wherein, described source data obtains and processing module 21, when TV programme for watching when user is current is specific television program, from current TV programme, extract specific program information, and extracted specific program information is sent to described request of data and screening module 22;
Described request of data and screening module 22, for obtaining corresponding effective traffic information according to extracted specific program information from service server, and send to described information display module 23 by described effective traffic information;
Described information display module 23, for showing the effective traffic information and operating result that receive at the predeterminable area of video screen;
Described service operation module 24, for receiving the operational order that user inputs according to shown effective traffic information, and sends to described service server by received operational order; Also for receiving the operating result that described service server returns after carry out corresponding operation according to described operational order, and described operating result is sent to described information display module 23.
Further, in the preferred embodiment, described source data acquisition and processing module 21 also can comprise further: data capture unit 211 and information process unit 212;
Wherein, described data capture unit 211, for obtaining the information of the current TV programme of watching of user, and determines whether as specific television program according to the characteristic information in the information of obtained TV programme; When the TV programme of watching when user is current is specific television program, the information of obtained TV programme is sent to described information process unit 212;
Described information process unit 212, for extracting specific program information in the information from received TV programme.
Such as, in the preferred embodiment, when user watches cable television program by cable of cable TV (cable line), described data capture unit 211 can obtain the information of the current TV programme of watching of user by resolving rf data stream (RFStream); And when user is by Set Top Box viewing TV programme, then described data capture unit 211 can obtain the information of the current TV programme of watching of user by analytical element data (Metadata).
Then, described data capture unit 211 can determine whether as specific television program according to the characteristic information (such as, Channel information) in the information of obtained TV programme.Such as, when the Channel information in the information of TV programme is the professional sports channel informations such as CCTV5, ESPN, can determine that the current TV programme of watching of user is competitive sports program.
If when the current TV programme of watching of user is specific television program, then the information of obtained TV programme is sent to described information process unit 212 by described data capture unit 211.Described information process unit 212 can extract specific program information (such as, competitive sports information, can be poised for battle the information such as title or logo of team) from the information of received TV programme.
Fig. 3 is that source data in the embodiment of the present invention obtains and the flow chart of data processing schematic diagram of processing module.Above-mentioned source data obtain and data capture unit 211 in processing module 21 and information process unit 212 flow chart of data processing as shown in Figure 3.
Further, in the preferred embodiment, described request of data and screening module 22 also can comprise further: request of data unit 221 and data screening unit 222;
Wherein, described request of data unit 221, for obtaining corresponding business information according to extracted specific program information from service server, sends to described data screening unit 222 by obtained business information;
Described data screening unit 222, for screening obtained business information, obtains for the effective traffic information of user operation, and described effective traffic information to be sent to described information display module 23.
Such as, in the preferred embodiment, described request of data unit 221 first can obtain the on-site business rule of user (such as from service server, country variant and regional lottery industry rule, voting rule, business rule and corresponding laws and regulations etc.), then judge currently whether there is effective CP (such as, effective lottery industry CP, effectively ballot CP or effectively shopping CP etc.) according to obtained business rule; If there is effective traffic CP, then described request of data unit 221 obtains the domain name of effective traffic CP, and use predefined API (API) rule to ask the business information corresponding to described specific program information to described effective traffic CP, thus obtain corresponding business information (such as, lottery industry information, vote information or merchandise news etc.).Data screening unit 222 then can screen obtained business information, thus screens out some invalid informations in business information, and final acquisition can for the effective traffic information of user operation.
When carrying out above-mentioned screening operation, described data screening unit 222 can directly according to allowing the operating time (such as, allow the stake time, allow the polling hours or allow the time buying etc.) obtained business information is screened, obtain all effective traffic information for user operation information such as () odds that such as, effective sports lottery ticket project is current; Also first can screen obtained business information according to the permission operating time, and then from the business information after screening, extract the effective traffic information relevant to the current TV programme of watching of user according to specific program information.
Fig. 4 is the flow chart of data processing schematic diagram of request of data in the embodiment of the present invention and screening module.The flow chart of data processing of above-mentioned request of data and the request of data unit 221 screened in module 22 and data screening unit 222 as shown in Figure 4.
Obtain for after the effective traffic information of user operation, described effective traffic information can be sent to described information display module 23, thus showing described effective traffic information by described information display module 23 at the predeterminable area of video screen.Now, user can select corresponding business to carry out corresponding operation in effective traffic information shown from video screen.
Fig. 5 is the schematic diagram that the video screen in the embodiment of the present invention shows effective business information.Such as, as shown in Figure 5, in the preferred embodiment, when user watches TV programme, according to the delay timer (timeout) preset, above-mentioned information display module 23, before the described effective traffic information of display, can also inquire that user is the need of checking effective traffic information; If not, then do not show effective business information, user can continue to watch TV programme; And if then show described effective traffic information with translucent floating window shape formula in the predeterminable area of video screen; When pressing above-mentioned shown translucent floating window with the head of a household, all lists (list etc. of effective lottery industry information of betting such as, can be carried out for user) carrying out the effective traffic information operated for user at present can also be shown.
Further, in the preferred embodiment, described several service operation module 24 also can comprise further: business operation unit 241 and data verification units 242;
Wherein, described business operation unit 241, for receiving the operational order that user inputs according to shown effective traffic information, and sends to described data verification units 242 by received operational order;
Described data verification units 242, for sending to described service server by received operational order; Also for receiving the operating result that described service server returns after carry out corresponding operation according to described operational order, and described operating result is sent to described information display module 23 and described business operation unit 241.
Further, in the preferred embodiment, described data verification units 242, can also be used for the service informing information that service server returns described in the reception preset, and described service informing information is sent to described information display module 23 and described business operation unit 241;
Described information display module 23, also shows for the predeterminable area at video screen the service informing information received;
Described business operation unit 241, also for carrying out corresponding business operation according to service informing information.
Fig. 6 is that television terminal in the embodiment of the present invention and service server carry out mutual schematic diagram one.Such as, as shown in Figure 6, in the preferred embodiment, when showing effective lottery industry information (i.e. effective traffic information) with translucent floating window shape formula in the predeterminable area at video screen, user can according to the interested lottery industry project of effective lottery industry Information Selection shown on video screen, and bet operation accordingly, namely fund for betting is paid (such as by business operation unit 241, Sansungbilingengine or other Third-party payment mode can be used, when using Sansungbilingengine mode to pay, Sansung Account Logon can be used, when needs pay, user will input payment cipher just can complete payment), then send to service server (such as the selection of user and pay status, betting service device).After service server receives the operational order of user, corresponding operation can be carried out according to this operational order, then operating result (such as, user-selected lottery industry project and the stake state of user---bet successfully or the information such as unsuccessfully) is returned; Now, received operating result can be presented at the predeterminable area of video screen.In addition, when user selects after interested lottery industry project bets, at the moment of presetting (such as, after lottery industry project is announced the winners in a lottery), service server will return the stake result of user.Therefore, received stake result can be also shown in the predeterminable area of video screen, simultaneously also can be completed the payment of bonus by service operation module according to this stake result.
Fig. 8 is that television terminal in the embodiment of the present invention and service server carry out mutual schematic diagram two.Such as, as shown in Figure 8, in the preferred embodiment, when showing effective vote information (i.e. effective traffic information) with translucent floating window shape formula in the predeterminable area at video screen, user can select interested program according to effective vote information shown on video screen, and operation of voting accordingly, then user's selection and ballot state are sent to service server (such as, polling server).After service server receives the operational order of user, corresponding operation can be carried out according to this operational order, then operating result (information such as the ballot state of such as, user-selected program and user---state of having voted and/or the spectator attendance of having voted) is returned; Now, received operating result can be presented at the predeterminable area of video screen.In addition, when user selects after interested program votes, at the moment of presetting (such as, after voting results are announced), service server will return voting results to user.Therefore, received voting results can be also shown in the predeterminable area of video screen.
Figure 10 is that television terminal in the embodiment of the present invention and service server carry out mutual schematic diagram three.Such as, as shown in Figure 10, in the preferred embodiment, when showing effective merchandise news (i.e. effective traffic information) with translucent floating window shape formula in the predeterminable area at video screen, user can select interested commodity according to effective merchandise news shown on video screen, and buy operation (namely doing shopping) accordingly, namely fund for buying is paid (such as by business operation unit 241, Sansungbilingengine or other Third-party payment mode can be used, when using Sansungbilingengine mode to pay, Sansung Account Logon can be used, when needs pay, user will input payment cipher just can complete payment), then send to service server (such as user-selected commodity (namely user selects) and pay status, commodity server).After service server receives the operational order of user, corresponding operation can be carried out according to this operational order, then operating result information such as (the purchase state of such as, user-selected commodity and user---) buying successfully and/or whether deliver is returned; Now, received operating result can be presented at the predeterminable area of video screen.In addition, when user selects after interested commodity buy, at the moment of presetting (such as, after commodity purchasing flow process completes), service server will return to user and buy result accordingly.Therefore, received purchase result can be also shown in the predeterminable area of video screen as shopping information.In addition, when businessman according to user-selected commodity to user delivery after, described service server can also return to user result of delivering accordingly.Therefore, received delivery result can be also shown in the predeterminable area of video screen as Shipping Information
In sum, in the inventive solutions, ACR method can be used from the current specific television program of watching of user to extract specific program information, after the business information that service server obtains is screened, the effective traffic information that can supply user operation is obtained by according to specific program information, and show described effective traffic information at the predeterminable area of video screen, make user can carry out corresponding business operation (such as according to shown effective traffic information, stake operation is carried out to interested lottery industry project, interested program is voted, interested commodity are bought etc.), then corresponding operating result can also be shown at the predeterminable area of video screen, therefore, namely user carries out corresponding business operation online by television terminal while viewing TV programme, and do not need by other equipment (such as, mobile phone, iPad or computer etc.) or the first manual channel to other is (such as, lottery industry channel) then just can carry out corresponding business operation (such as, carry out stake operation, ballot operation, buy operation etc.), so make user can not miss again excellent TV programme while selecting oneself interested business to carry out operating, thus considerably increase user and watch the recreational of TV programme and convenience, improve the Experience Degree of user.
In addition, in the inventive solutions, the effective traffic information after screening shown on television terminal, user is without the need to oneself screening again, therefore user is made not affect viewing program (such as, fierce sports tournament program) while can be concerned about again current effective business information (such as, lottery industry bought item and corresponding odds information), effectively prevent user and need oneself screening business information (such as, lottery industry information, vote information, merchandise news etc.) go forward side by side line operate (such as, stake, ballot, the operations such as purchase) problem, improve the operating efficiency of user, save the time of user.
In addition, in the inventive solutions, effective traffic information can be presented in video screen with the form of translucent floating window, therefore also can not cause harmful effect to the TV programme that user is watching, but also effectively can carry out corresponding business operation by reminding user.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.

Claims (10)

1. based on a method for operating traffic thereof for television terminal, it is characterized in that, the method comprises:
When A, the TV programme of watching when user is current are specific television program, from current TV programme, extract specific program information;
B, obtain corresponding effective traffic information according to extracted specific program information from service server;
C, show described effective traffic information at the predeterminable area of video screen;
The operational order that D, reception user input according to shown effective traffic information, and received operational order is sent to described service server;
E, reception show the operating result that described service server returns after carry out corresponding operation according to described operational order at the predeterminable area of video screen.
2. method according to claim 1, is characterized in that, before described steps A, the method also comprises further:
Obtain the information of the current TV programme of watching of user, and determine whether as specific television program according to the characteristic information in the information of obtained TV programme;
Wherein, the information of the current TV programme of watching of described acquisition user comprises:
When user is by cable of cable TV viewing cable television program, obtain the information of the current TV programme of watching of user by resolving rf data stream;
When user is by Set Top Box viewing TV programme, by the information of the current TV programme of watching of analytical element data acquisition user;
Describedly from current TV programme, extract specific program information comprise:
At least one frame of video is intercepted from the video flowing of current TV programme;
Take the fingerprint information from intercepted frame of video;
From the corresponding relation prestored, corresponding specific program information is obtained according to extracted finger print information.
3. method according to claim 1, is characterized in that, the described effective traffic information obtaining correspondence from service server according to extracted specific program information comprises:
B1, obtain corresponding business information according to extracted specific program information from service server;
B2, screen obtained business information, obtaining can for the effective traffic information of user operation.
4. method according to claim 3, is characterized in that, the described business information obtaining correspondence from service server according to extracted specific program information comprises:
Obtain the on-site business rule of user;
Judge currently whether there is effective business tine provider according to obtained business rule;
When there is effective business tine provider, obtaining the domain name of effective traffic content supplier, and obtaining corresponding business information according to specific program information from described effective traffic content supplier.
5. method according to claim 3, is characterized in that, describedly screens obtained business information, obtains to comprise for the effective traffic information of user operation:
According to the permission operating time, obtained business information is screened, obtain all effective traffic information for user operation;
Or, according to the permission operating time, obtained business information is screened; From the business information after screening, the effective traffic information relevant to the current TV programme of watching of user is extracted according to specific program information.
6. method according to claim 1, is characterized in that, the described predeterminable area at video screen shows described effective traffic information and comprises:
Described effective traffic information is shown with translucent floating window shape formula in the predeterminable area of video screen;
Show described effective traffic information with translucent floating window shape formula in the predeterminable area of video screen after, the method also comprises further:
When pressing described floating window with the head of a household, in described floating window, show current all effective traffic information of carrying out selecting for user;
Before the described effective traffic information of display, the method also comprises further:
When user watches TV programme, according to the delay timer inquiry user preset the need of checking effective traffic information; If so, then in the predeterminable area of video screen, described effective traffic information is shown with translucent floating window shape formula; Otherwise, do not show effective business information.
7. method according to claim 1, is characterized in that, after the described operating result of display, the method also comprises further:
Show at the predeterminable area of video screen the service informing information that described service server returns at the reception preset;
After the described service informing information of display, the method also comprises further:
Corresponding business operation is carried out according to service informing information;
Before the described service informing information of display, the method also comprises further:
Check the current state of television terminal;
If the current state of television terminal is operating state, then the direct predeterminable area at video screen shows the service informing information that described service server returns;
If the current state of television terminal is off-mode, then store described service informing information, and when television terminal starts to enter operating state again, whether inquiry there is the service informing information do not shown; If had, then show at the predeterminable area of video screen the service informing information that described service server returns.
8. based on a practice operating system for television terminal, it is characterized in that, this system comprises: source data obtains and processing module, request of data and screening module, information display module and service operation module;
Described source data obtains and processing module, when TV programme for watching when user is current is specific television program, from current TV programme, extract specific program information, and extracted specific program information is sent to described request of data and screening module;
Described request of data and screening module, for obtaining corresponding business information according to extracted specific program information from service server, obtained business information is screened, obtain for the effective traffic information of user operation, and described effective traffic information to be sent to described information display module;
Described information display module, for showing described effective traffic information at the predeterminable area of video screen;
Described service operation module, for receiving the operational order that user inputs according to shown effective traffic information, and sends to described service server by received operational order; Also for receiving the operating result that described service server returns after carry out corresponding operation according to described operational order, and described operating result is sent to described information display module.
9. system according to claim 8, is characterized in that, described source data obtains and processing module comprises: data capture unit and information process unit;
Described data capture unit, for obtaining the information of the current TV programme of watching of user, and determines whether as specific television program according to the characteristic information in the information of obtained TV programme; When the TV programme of watching when user is current is specific television program, the information of obtained TV programme is sent to described information process unit;
Described information process unit, for extracting specific program information in the information from received TV programme.
10. system according to claim 9, is characterized in that, described request of data and screening module comprise: request of data unit and data screening unit;
Described request of data unit, for obtaining corresponding business information according to extracted specific program information from service server, sends to described data screening unit by obtained business information;
Described data screening unit, for screening obtained business information, obtains for the effective traffic information of user operation, and described effective traffic information to be sent to described information display module;
Described several service operation module comprises: business operation unit and data verification units;
Described business operation unit, for receiving the operational order that user inputs according to shown effective traffic information, and sends to described data verification units by received operational order;
Described data verification units, for sending to described service server by received operational order; Also for receiving the operating result that described service server returns after carry out corresponding operation according to described operational order, and described operating result is sent to described information display module and described business operation unit;
Described data verification units, also for the service informing information that service server described in the reception preset returns, and sends to described information display module and described business operation unit by described service informing information;
Described information display module, also shows for the predeterminable area at video screen the service informing information received;
Described business operation unit, also for carrying out corresponding business operation according to service informing information.
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