CN105302887A - Information pushing method and pushing apparatus - Google Patents
Information pushing method and pushing apparatus Download PDFInfo
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- CN105302887A CN105302887A CN201510672189.3A CN201510672189A CN105302887A CN 105302887 A CN105302887 A CN 105302887A CN 201510672189 A CN201510672189 A CN 201510672189A CN 105302887 A CN105302887 A CN 105302887A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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Abstract
The invention provides an information pushing method. The method comprises: obtaining user information of user equipment; determining to-be-sent information matched with the user information according to the user information; and pushing the to-be-sent information to a floating layer of an application main interface of the user equipment for display. According to the method, the information can be pushed in a more personalized manner.
Description
Technical field
The present invention relates to technical field of information transmission, particularly relate to a kind of method for pushing and pusher of information.
Background technology
Modern society is the information age, and people often need to understand extraneous information.Mobile terminal is as people's daily life important tool, understand people in the process of information and play very important role, mobile terminal can receive a lot of information and by these information displays to people, thus allows people can recognize extraneous information timely.
Current mobile terminal, in the application, what receive is substantially all adopt the form such as full frame picture or middle bullet window pattern to pushed information, and more stiff gives commending contents user, and the epoch that are personalized at user preferences, human nature service can not meet the demand of user.
Summary of the invention
The object of this invention is to provide a kind of method for pushing and pusher of information of adding users experience effect.
According to an aspect of the present invention, provide a kind of method for pushing of information, the method comprises the following steps:
Obtain the user profile of subscriber equipment;
The information to be sent of mating with described user profile is determined according to described user profile;
The application program main interface of described information pushing to be sent to subscriber equipment is shown.
According to another aspect of the present invention, additionally provide a kind of pusher of information, this device comprises:
For obtaining the device of the user profile of subscriber equipment;
For determining the device of the information to be sent of mating with described user profile according to described user profile;
For the device that described information pushing to be sent is carried out to the main interface of application program of subscriber equipment showing.
Compared with prior art, the present invention has the following advantages: in prior art, during to subscriber equipment pushed information, all that fixing information is pushed to subscriber equipment mostly, the information pushed is not often required for user, to bring inconvenience profit to user, even user dislikes these information pushed.And in the present invention, owing to first obtaining the user profile of subscriber equipment, then the information to be sent of mating with these user profile is determined according to these user profile, last again by these information pushings to be sent to subscriber equipment, pushed information is determined like this according to user profile, greatly can improve these and be pushed to the information of subscriber equipment and the matching degree of this user, thus user can be received oneself want understand, more interesting information, reduce and allow user receive the possibility of that oneself is not liked, not interested information.For different users, personalized customization is carried out to the information that each user pushes, makes the demand that the information of propelling movement is close to the users more.User, can according to different situations when using application program, and multimode issues, represent form more, by information pushing to user, attract user.
In the present invention, information to be sent will be pushed to the application program of subscriber equipment, and show at the main interface of application program, user so not only can be facilitated directly can to view the content of pushed information, user is facilitated to read, and can allow user that the information of propelling movement and this application program are carried out tight association, deepen user to the memory of this information, facilitate user to the inquiry of information, after user receives pushed information, the memory degree of application program intensification to this information can be used immediately, thus allow user to pushed information memory and profound more, user friendly memory.
Accompanying drawing explanation
By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:
Fig. 1 is the schematic flow sheet of the method for pushing of the information of one embodiment of the invention;
Fig. 2 is the structural representation of the pusher of the information of one embodiment of the invention;
Fig. 3 is the structural representation of the subscriber equipment of one embodiment of the invention.
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Before in further detail exemplary embodiment being discussed, it should be mentioned that some exemplary embodiments are described as the process or method described as process flow diagram.Although operations is described as the process of order by process flow diagram, many operations wherein can be implemented concurrently, concomitantly or simultaneously.In addition, the order of operations can be rearranged.Described process can be terminated when its operations are completed, but can also have the additional step do not comprised in the accompanying drawings.Described process can correspond to method, function, code, subroutine, subroutine etc.
Within a context alleged " computer equipment ", also referred to as " computer ", refer to the intelligent electronic device that can be performed the predetermined process such as numerical evaluation and/or logical calculated process by operation preset program or instruction, it can comprise processor and storer, the survival instruction that prestores in memory is performed to perform predetermined process process by processor, or perform predetermined process process by the hardware such as ASIC, FPGA, DSP, or combined by said two devices and realize.Computer equipment includes but not limited to server, PC, notebook computer, panel computer, smart mobile phone etc.
Described computer equipment comprises subscriber equipment and the network equipment.Wherein, described subscriber equipment or client include but not limited to computer, smart mobile phone, PDA etc.; The described network equipment includes but not limited to the server group that single network server, multiple webserver form or the cloud be made up of a large amount of computing machine or the webserver based on cloud computing (CloudComputing), wherein, cloud computing is the one of Distributed Calculation, the super virtual machine be made up of a group loosely-coupled computing machine collection.Wherein, described computer equipment isolated operation can realize the present invention, also accessible network by realizing the present invention with the interactive operation of other computer equipments in network.Wherein, the network residing for described computer equipment includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN etc.
It should be noted that; described subscriber equipment, client, the network equipment and network etc. are only citing; other computer equipments that are existing or that may occur from now on or network, as being applicable to the present invention, within also should being included in scope, and are contained in this with way of reference.
Method (some of them are illustrated by process flow diagram) discussed below can be implemented by hardware, software, firmware, middleware, microcode, hardware description language or its combination in any.When implementing by software, firmware, middleware or microcode, program code or code segment in order to implement necessary task can be stored in machine or computer-readable medium (such as storage medium).(one or more) processor can implement necessary task.
Concrete structure disclosed herein and function detail are only representational, and are the objects for describing exemplary embodiment of the present invention.But the present invention can carry out specific implementation by many replacement forms, and should not be construed as only being limited to the embodiments set forth herein.
Should be understood that, although may have been used term " first ", " second " etc. here to describe unit, these unit should not limit by these terms.These terms are used to be only used to a unit and another unit to distinguish.For example, when not deviating from the scope of exemplary embodiment, first module can be called as second unit, and second unit can be called as first module similarly.Here used term "and/or" comprise one of them or more any and all combinations of listed associated item.
Should be understood that, when a unit is called as " connection " or " coupling " to another unit, it can directly connect or be coupled to another unit described, or can there is temporary location.On the other hand, " when being directly connected " or " directly coupled " to another unit, then there is not temporary location when a unit is called as.Should explain in a comparable manner the relation be used between description unit other words (such as " and be in ... between " compared to " and be directly in ... between ", " with ... contiguous " compared to " and with ... be directly close to " etc.).
Here used term is only used to describe specific embodiment and be not intended to limit exemplary embodiment.Unless context refers else clearly, otherwise singulative used here " ", " one " are also intended to comprise plural number.It is to be further understood that, the existence of the feature that term used here " comprises " and/or " comprising " specifies to state, integer, step, operation, unit and/or assembly, and do not get rid of and there is or add other features one or more, integer, step, operation, unit, assembly and/or its combination.
Also it should be mentioned that and to replace in implementation at some, the function/action mentioned can according to being different from occurring in sequence of indicating in accompanying drawing.For example, depend on involved function/action, in fact the two width figure in succession illustrated can perform simultaneously or sometimes can perform according to contrary order substantially.
Below in conjunction with accompanying drawing, the present invention is described in further detail.
Wherein, the method for the present embodiment realizes mainly through cloud server; The database that cloud server can be understood as the webserver, has the server cluster of numerous server, has huge storage, but and be limited to above-mentioned several.
It should be noted that; cloud server and subscriber equipment, client are only citing; other network equipments that are existing or that may occur from now on and subscriber equipment, as being applicable to the present invention, within also should being included in scope, and are contained in this with way of reference.In addition, the embodiment in the present invention is only and illustrates, can independent assortment between embodiment and embodiment, also can combine, as long as can realize the effect in the present invention between multiple embodiment.
As shown in Figure 1, one embodiment of the present of invention disclose a kind of method for pushing of information, and the method comprises the following steps:
S101, obtains the user profile of subscriber equipment or client (following general designation " subscriber equipment ");
S102, determines the information to be sent of mating with described user profile according to described user profile;
S103, shows the main interface of application program of described information pushing to be sent to subscriber equipment.
In prior art, during to subscriber equipment pushed information, be all fixing information pushed to subscriber equipment mostly, the information of propelling movement is not often required for user, to bring inconvenience profit to user, and even user dislikes these information pushed.And in the present invention, owing to first obtaining the user profile of subscriber equipment, then the information to be sent of mating with these user profile is determined according to these user profile, last again by these information pushings to be sent to subscriber equipment, pushed information is determined like this according to user profile, greatly can improve these and be pushed to the information of subscriber equipment and the matching degree of this user, thus user can be received oneself want understand, more interesting information, reduce and allow user receive the possibility of that oneself is not liked, not interested information.For different users, personalized customization is carried out to the information that each user pushes, makes the demand that the information of propelling movement is close to the users more.User, can according to different situations when using application program, and multimode issues, represent form more, by information pushing to user, attract user.
In the present invention, information to be sent will be pushed to the application program of subscriber equipment, and show at the main interface of application program, user so not only can be facilitated directly can to view the content of pushed information, user is facilitated to read, and can allow user that the information of propelling movement and this application program are carried out tight association, deepen user to the memory of this information, facilitate user to the inquiry of information, after user receives pushed information, the memory degree of application program intensification to this information can be used immediately, thus allow user to pushed information memory and profound more, user friendly memory.
Such as, the hobby of user profile display user is shuttlecock, then according to the hobby of the shuttlecock of this user, the information of being correlated with by shuttlecock such as the match of shuttlecock, the information pushing such as place, equipment of shuttlecock to the subscriber equipment of user, and show at the main interface of application program.
Again such as, application program is Baidu's wallet, and the user profile display user of acquisition likes financing, then like the hobby of managing money matters according to user, by the information pushing about financing to user, such as certain platform, certain bank are proposed new finance product, more financing income etc. the information of dear money, or release preferential activity, register new financing platform and have the information such as the most solemn of ceremonies, by these information pushings to user, the demand of being more close to the users, more for the hobby of user.
Concrete, described user profile comprises personal files, in step S102, determine that according to described user profile the method for the information to be sent of mating with described user profile comprises: determine the information to be sent of mating with described personal files according to described personal files.Interest and the demand of user can be understood so more accurately, thus determine the information required for user more accurately, make pushed information more personalized and intelligent, the demand of being more close to the users.
More specifically, the foundation of personal files can be the use information using application program according to the log-on message of user and user.By the acquisition of information to user's precision, form the distinctive release of this user, resume consumer individual database and news file.Wherein, the log-on message of user can be the age of user, sex, hobby etc.; User uses the use information of application program can be that user uses application program to buy what service or product, or user uses application queries, searched for what information, or user use what function of application program did what etc.The interested brand campaigns of user and favor information etc. can be recommended based on personal files.Such as, log-on message includes the personally identifiable information such as sex, age, educational background, hobby of user, and use information comprises and utilizes client software, as Baidu's wallet carries out the record consuming, pay behavior.
Such as, the log-on message of user's registrer application account is: female, age 25, hobby for motion, net purchase, beauty treatment etc., then just can according to the log-on message of this user be its filter out about women sport, net purchase and the information to be sent of improving looks.
Again such as, the log-on message of user's registrer application account is: female, age 25, hobby are motion, net purchase, beauty treatment etc., user uses in the use information of application program, this user once used this application program to buy cosmetics, then can according to the log-on message of user, in conjunction with the use information of user, filter out the information to be sent about womanlike cosmetic, product like the toiletries particularly once bought with this user.
Again such as, user's registrer application, as registration Baidu wallet, log-on message is: man, at the age 30, likes for cuisines, tourism etc., then according to the log-on message of this user be its filter out about cuisines, the information to be sent of tourism.If in the use information of this user, Baidu's wallet is used to buy single in certain dining room, so just can like cuisines according in this user's registration information, be combined in information and bought singly in certain dining room, filter out the information to be sent about this dining room, as favor information, the new dish information in dining room, or, and this dining room belongs to similar dining room, as western-style restaurant, Sichuan cuisine shop, Hunan cuisine shop etc.Or, also comprise the region of often haunting in the log-on message of this user, so can push this or this kind of dining room in this region to this user, or this dining room nearer apart from this region.Such as, in the use information of this user, Baidu's wallet is used to buy single little fertile sheep, the place of often haunting that this user fills in when registering is Tiantong Yuan, the information of the nearer little fertile sheep in distance Tiantong Yuan or other chafing dish restaurant so just can be pushed as this user, as favor information, new dish information etc.
Certainly, use information can also be such as sweep to sweep, net purchase information etc.
It should be noted that, above-mentioned application message is only citing, those skilled in the art should understand that, the method of carrying out information pushing of the information such as this log-on message according to user profile, user of any use, use information all should be within the scope of the invention, personal files is also the citing of the present embodiment, does not limit.
As an alternative embodiment of the invention, in step s 102, determine that according to described user profile the method for the information to be sent of mating with described user profile comprises: determine the information to be sent of mating with described personal files and current temporal information according to described personal files and current temporal information.This set just can binding time more accurately to user's pushed information, the demand of being more close to the users.
Some brand campaigns and favor information have certain time-bounded, and user has different demands in the different time periods.Such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc.So in the period of 8 a.m. to 11, the information pushed to this user may be exactly the information about shopping and beauty treatment more; If 11 periods with 13, the information pushed to this user is just more partial to about cuisines relevant, such as, order take-away, or the activity etc. in dining room; And if the time period of 13 o'clock to 17 o'clock, propelling movement more can be just the information about motion, the such as gymnasium of surrounding, or the preferential activity etc. of gymnasium.
Again such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc.And only do business in the time period of the time period and 17 o'clock to 22 o'clock of 11 o'clock to 14 o'clock in certain dining room, so within these two time periods, will to the information of user's propelling movement about this dining room, and in other times section, after just the pushed information in this dining room can being photographed, or lower propelling movement priority is set.
Certainly, section at one time, for different users, also can be different according to the information of user information pushing.Such as, be the time period of 11 o'clock to 1 o'clock equally, the log-on message display love of party A-subscriber eats Sichuan cuisine, so will push the information in Sichuan cuisine shop to party A-subscriber; The log-on message display love of party B-subscriber eats Guangdong dishes, so will push the information in Guangdong dishes shop to party B-subscriber.
It should be noted that, above-mentioned application message is only citing, those skilled in the art should understand that, the information such as this log-on message according to user profile, user of any use, use information, again binding time information carry out the method for information pushing all should be within the scope of the invention, personal files is also the citing of the present embodiment, does not limit.
As an alternative embodiment of the invention, user profile comprises personal files and the current geographical location information of subscriber equipment; In step S102, determine that according to described user profile the method for the information to be sent of mating with described user profile comprises: determine and the information to be sent that described personal files and the current geographical location information of subscriber equipment mate according to described personal files and the current geographical location information of subscriber equipment.This set just can carry out information pushing more accurately according to the personal files of user and locating information.
Such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc.If the current geographical location information display of subscriber equipment is positioned near certain department stores, so just can to this user propelling movement about the information of businessman in these department stores, or the favor information of these department stores; If the current geographical location information display of subscriber equipment is positioned near certain motion supermarket, near Decathlon, so just can to this user propelling movement about the information of Decathlon, as the preferential action message of sports equipment, merchandise news etc.; If subscriber equipment current geographical location information display be positioned near comprehensive shopping square, so just can push as the information of cuisines, the information of beauty treatment to this user, and the information etc. of other shopping, such as KFC, McDonald, Burger Kings etc., also have Guomei, Suning etc., and the information such as beauty parlor.
Again such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc., user uses the use information of application program to comprise user to use application program as precious in Baidu money little fertile sheep, and excellent clothing storehouse was bought single.So current according to subscriber equipment geographical location information, such as subscriber equipment is near department stores, if having little fertile sheep, shop, excellent clothing storehouse in department stores, preferentially will push the information in these shops, or the shop similar with these shops, such as chongqing chafing dish, hot blast etc.
It should be noted that, above-mentioned citing is only and technical scheme of the present invention is described better, but not limitation of the present invention, it should be appreciated by those skilled in the art that and any personal files to be included in scope of the present invention with the method for geographical location information in conjunction with pushed information.
As another embodiment of the present invention, user profile comprises personal files and the current geographical location information of subscriber equipment; Determine that according to described user profile the method for the information to be sent of mating with described user profile comprises: the geographical location information current according to described personal files, current temporal information and subscriber equipment determines the information to be sent that the geographical location information current with described personal files, current temporal information and subscriber equipment mates.Arrange like this and the information of propelling movement can be allowed more accurate, the demand of being more close to the users.
Such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc.If the time is the period at 8 a.m. to 11, if the current geographical location information of subscriber equipment is presented near certain department stores, the information so pushed to this user can be just the information about shopping and beauty treatment; If the current geographical location information display of subscriber equipment is positioned near certain motion supermarket, near Decathlon, so just can to this user propelling movement about the information of Decathlon, as the preferential action message of sports equipment, merchandise news etc.; If subscriber equipment current geographical location information display be positioned near comprehensive shopping square, so just can push as the information of cuisines, the information of beauty treatment to this user, and the information etc. of other shopping, such as KFC, McDonald, Burger Kings etc., also have Guomei, Suning etc., and the information such as beauty parlor.
If the time is 11 periods with 13, if the current geographical location information of subscriber equipment is presented in certain residential quarter, the information so pushed to this user just can be relevant with cuisines, such as, order take-away, or the information such as the activity in dining room; If the current geographical location information display of subscriber equipment is positioned near certain supermarket, near ten thousand, China Resources, so just can push about the information of ten thousand, China Resources to this user, as food, convenient preferential action message, merchandise news etc.; If subscriber equipment current geographical location information display be positioned near comprehensive shopping square, so just can to this user push as the information of cuisines, the information of beauty treatment, and other do shopping information etc., such as KFC, McDonald, Burger King etc.
And if the time was the time period of 13 o'clock to 17 o'clock, if the current geographical location information of subscriber equipment is presented near certain department stores, the information so pushed to this user can be just the information about shopping and beauty treatment; If the current geographical location information display of subscriber equipment is positioned near certain motion supermarket, near Decathlon, so just can to this user propelling movement about the information of Decathlon, as the preferential action message of sports equipment, merchandise news etc.; If subscriber equipment current geographical location information display be positioned near comprehensive shopping square, so just can push as the information of cuisines, the information of beauty treatment to this user, and the information etc. of other shopping, such as KFC, McDonald, Burger Kings etc., also have Guomei, Suning etc., and the information such as beauty parlor.
If the time was the time period of 20 o'clock to 24 o'clock, if if the current geographical location information of subscriber equipment is presented near certain comprehensive shopping square, the information so pushed to this user can be just the information of sport and body-building aspect, or the preferential activity etc. in gymnasium, the information of cinema can certainly be pushed, as the film that cinema newly shows, or movable preferential etc.
It should be noted that, above-mentioned citing is only and technical scheme of the present invention is described better, but not limitation of the present invention, it should be appreciated by those skilled in the art that any combination by geographical location information current to personal files, current temporal information and subscriber equipment determines that the method as judging is included in scope of the present invention.
As another embodiment of the present invention, a kind of disclosed method pushing information to subscriber equipment.In above-mentioned step S102, determine the information to be sent of mating with described user profile according to described user profile after, alternatively, in step s 103, the step that described information pushing to be sent carries out showing to the main interface of application program of subscriber equipment is comprised:
Shown by the floating layer of described information pushing to be sent to the main interface of application program of subscriber equipment, wherein, the viewing area of described floating layer and position are set to any one mode following:
The viewing area of-described floating layer covers the main interface of this application program completely;
The viewing area of-described floating layer covers the top area at the main interface of this application program;
The viewing area of-described floating layer covers the bottom section at the main interface of this application program;
The viewing area of-described floating layer covers the central region at the main interface of this application program.
Wherein, when the viewing area of described floating layer is set to the main interface covering corresponding application program completely, information to be sent can be carried out full frame displaying by this mode, floating layer can shelter from application program completely, the information of propelling movement is better shown, facilitate user to read information, conveniently check.
Such as, the information place of propelling movement is floated layer and is covered application program completely, or covers the viewing area of subscriber equipment completely, allows user directly can view information, and displaying ratio is comparatively large, convenient reading.
Wherein, when the viewing area of described floating layer is set to the bottom section at the main interface covering this application program, information to be sent can be carried out half screen displaying by this mode, floating layer can be set to only needing the region shown to carry out corresponding word, picture, and other regions can be set to translucent, view application program to facilitate user.
Such as, the information pushed occupies the first half of Application Program Interface or subscriber equipment viewing area or the latter half or position, side or other optional positions, but Application Program Interface or subscriber equipment viewing area all can not be covered, user can be facilitated to view Application Program Interface is not blocked the content in region like this, facilitating user when viewing pushed information, also can see other information.
Wherein, when the viewing area of described floating layer is set to the central region at the main interface covering application program, this set can allow the information displaying that pushes at the middle part of Application Program Interface or subscriber equipment viewing area, thus user friendly operation, present size of mobile terminals is all larger, the position of pushed information is user-friendly, more convenient concerning using user.
As another embodiment of the present invention, as shown in Figure 2, disclose a kind of pusher of information, the pusher of the information of the present embodiment is mainly in order to illustrate the formation of cloud server, namely pusher can be cloud server, also can be other similar unit, this device comprises:
For obtaining the device of the user profile of subscriber equipment, be called for short acquisition device 201;
For determining the device of the information to be sent of mating with described user profile according to described user profile, abbreviation matching device 202;
For the device being carried out to the main interface of application program of subscriber equipment showing by described information pushing to be sent, be called for short dispensing device 203.
Acquisition device 201 can be the device be connected with subscriber equipment communication, Received signal strength, such as signal receiver; Coalignment 202 can be the device that data can carry out integrating by processor etc., such as central processing unit; Dispensing device 203 can be the device be connected with subscriber equipment communication, sends signal, as sender unit.
In prior art, during to subscriber equipment pushed information, be all fixing information pushed to subscriber equipment mostly, the information of propelling movement is not often required for user, to bring inconvenience profit to user, and even user dislikes these information pushed.And in the present invention, owing to first obtaining the user profile of subscriber equipment, then the information to be sent of mating with these user profile is determined according to these user profile, last again by these information pushings to be sent to subscriber equipment, pushed information is determined like this according to user profile, greatly can improve these and be pushed to the information of subscriber equipment and the matching degree of this user, thus user can be received oneself want understand, more interesting information, reduce and allow user receive the possibility of that oneself is not liked, not interested information.For different users, personalized customization is carried out to the information that each user pushes, makes the demand that the information of propelling movement is close to the users more.User, can according to different situations when using application program, and multimode issues, represent form more, by information pushing to user, attract user.
In the present invention, information to be sent will be pushed to the application program of subscriber equipment, and show at the main interface of application program, user so not only can be facilitated directly can to view the content of pushed information, user is facilitated to read, and can allow user that the information of propelling movement and this application program are carried out tight association, deepen user to the memory of this information, facilitate user to the inquiry of information, after user receives pushed information, the memory degree of application program intensification to this information can be used immediately, thus allow user to pushed information memory and profound more, user friendly memory.
Concrete, described user profile comprises personal files, and coalignment 202 is configured to: determine the information to be sent of mating with described personal files according to described personal files.Interest and the demand of user can be understood so more accurately, thus determine the information required for user more accurately, make pushed information more personalized and intelligent, the demand of being more close to the users.
More specifically, the foundation of personal files can be the use information using application program according to the log-on message of user and user.By the acquisition of information to user's precision, form the distinctive release of this user, resume consumer individual database and news file.Wherein, the log-on message of user can be the age of user, sex, hobby etc.; User uses the use information of application program can be that user uses application program to buy what service or product, or user uses application queries, searched for what information, or user use what function of application program did what etc.The interested brand campaigns of user and favor information etc. can be recommended based on personal files.Such as, log-on message includes the personally identifiable information such as sex, age, educational background, hobby of user, and use information comprises and utilizes user equipment software, as Baidu's wallet carries out the record consuming, pay behavior.
Such as, the log-on message of user's registrer application account is: female, age 25, hobby for motion, net purchase, beauty treatment etc., then just can according to the log-on message of this user be its filter out about women sport, net purchase and the information to be sent of improving looks.
Again such as, the log-on message of user's registrer application account is: female, age 25, hobby are motion, net purchase, beauty treatment etc., user uses in the use information of application program, this user once used this application program to buy cosmetics, then can according to the log-on message of user, in conjunction with the use information of user, filter out the information to be sent about womanlike cosmetic, product like the toiletries particularly once bought with this user.
Again such as, user's registrer application, as registration Baidu wallet, log-on message is: man, at the age 30, likes for cuisines, tourism etc., then according to the log-on message of this user be its filter out about cuisines, the information to be sent of tourism.If in the use information of this user, Baidu's wallet is used to buy single in certain dining room, so just can like cuisines according in this user's registration information, be combined in information and bought singly in certain dining room, filter out the information to be sent about this dining room, as favor information, the new dish information in dining room, or, and this dining room belongs to similar dining room, as western-style restaurant, Sichuan cuisine shop, Hunan cuisine shop etc.Or, also comprise the region of often haunting in the log-on message of this user, so can push this or this kind of dining room in this region to this user, or this dining room nearer apart from this region.Such as, in the use information of this user, Baidu's wallet is used to buy single little fertile sheep, the place of often haunting that this user fills in when registering is Tiantong Yuan, the information of the nearer little fertile sheep in distance Tiantong Yuan or other chafing dish restaurant so just can be pushed as this user, as favor information, new dish information etc.
Certainly, use information can also be such as sweep to sweep, net purchase information etc.
As an alternative embodiment of the invention, user profile comprises personal files, and coalignment 50 is configured to: determine the information to be sent of mating with described personal files and current temporal information according to described personal files and current temporal information.This set just can binding time more accurately to user's pushed information, the demand of being more close to the users.
Some brand campaigns and favor information have certain time-bounded, and user has different demands in the different time periods.Such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc.So in the period of 8 a.m. to 11, the information pushed to this user may be exactly the information about shopping and beauty treatment more; If 11 periods with 13, the information pushed to this user is just more partial to about cuisines relevant, such as, order take-away, or the activity etc. in dining room; And if the time period of 13 o'clock to 17 o'clock, propelling movement more can be just the information about motion, the such as gymnasium of surrounding, or the preferential activity etc. of gymnasium.
Again such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc.And only do business in the time period of the time period and 17 o'clock to 22 o'clock of 11 o'clock to 14 o'clock in certain dining room, so within these two time periods, will to the information of user's propelling movement about this dining room, and in other times section, after just the pushed information in this dining room can being photographed, or lower propelling movement priority is set.
Certainly, section at one time, for different users, also can be different according to the information of user information pushing.Such as, be the time period of 11 o'clock to 1 o'clock equally, the log-on message display love of party A-subscriber eats Sichuan cuisine, so will push the information in Sichuan cuisine shop to party A-subscriber; The log-on message display love of party B-subscriber eats Guangdong dishes, so will push the information in Guangdong dishes shop to party B-subscriber.
As an alternative embodiment of the invention, user profile comprises personal files and the current geographical location information of subscriber equipment, and coalignment 202 is configured to: determine and the information to be sent that described personal files and the current geographical location information of subscriber equipment mate according to described personal files and the current geographical location information of subscriber equipment.This set just can carry out information pushing more accurately according to the personal files of user and locating information.
Such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc.If the current geographical location information display of subscriber equipment is positioned near certain department stores, so just can to this user propelling movement about the information of businessman in these department stores, or the favor information of these department stores; If the current geographical location information display of subscriber equipment is positioned near certain motion supermarket, near Decathlon, so just can to this user propelling movement about the information of Decathlon, as the preferential action message of sports equipment, merchandise news etc.; If subscriber equipment current geographical location information display be positioned near comprehensive shopping square, so just can push as the information of cuisines, the information of beauty treatment to this user, and the information etc. of other shopping, such as KFC, McDonald, Burger Kings etc., also have Guomei, Suning etc., and the information such as beauty parlor.
Again such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc., user uses the use information of application program to comprise user to use application program as precious in Baidu money little fertile sheep, and excellent clothing storehouse was bought single.So current according to subscriber equipment geographical location information, such as subscriber equipment is near department stores, if having little fertile sheep, shop, excellent clothing storehouse in department stores, preferentially will push the information in these shops, or the shop similar with these shops, such as chongqing chafing dish, hot blast etc.
As an alternative embodiment of the invention, user profile comprises personal files and the current geographical location information of subscriber equipment, and coalignment 202 is configured to: the geographical location information current according to described personal files, current temporal information and subscriber equipment determines the information to be sent that the geographical location information current with described personal files, current temporal information and subscriber equipment mates.Arrange like this and the information of propelling movement can be allowed more accurate, the demand of being more close to the users.
Such as, the log-on message of user's registrer application account is: female, age 25, hobby are cuisines, shopping, motion, beauty treatment etc.If the time is the period at 8 a.m. to 11, if the current geographical location information of subscriber equipment is presented near certain department stores, the information so pushed to this user can be just the information about shopping and beauty treatment; If the current geographical location information display of subscriber equipment is positioned near certain motion supermarket, near Decathlon, so just can to this user propelling movement about the information of Decathlon, as the preferential action message of sports equipment, merchandise news etc.; If subscriber equipment current geographical location information display be positioned near comprehensive shopping square, so just can push as the information of cuisines, the information of beauty treatment to this user, and the information etc. of other shopping, such as KFC, McDonald, Burger Kings etc., also have Guomei, Suning etc., and the information such as beauty parlor.
If the time is 11 periods with 13, if the current geographical location information of subscriber equipment is presented in certain residential quarter, the information so pushed to this user just can be relevant with cuisines, such as, order take-away, or the information such as the activity in dining room; If the current geographical location information display of subscriber equipment is positioned near certain supermarket, near ten thousand, China Resources, so just can push about the information of ten thousand, China Resources to this user, as food, convenient preferential action message, merchandise news etc.; If subscriber equipment current geographical location information display be positioned near comprehensive shopping square, so just can to this user push as the information of cuisines, the information of beauty treatment, and other do shopping information etc., such as KFC, McDonald, Burger King etc.
And if the time was the time period of 13 o'clock to 17 o'clock, if the current geographical location information of subscriber equipment is presented near certain department stores, the information so pushed to this user can be just the information about shopping and beauty treatment; If the current geographical location information display of subscriber equipment is positioned near certain motion supermarket, near Decathlon, so just can to this user propelling movement about the information of Decathlon, as the preferential action message of sports equipment, merchandise news etc.; If subscriber equipment current geographical location information display be positioned near comprehensive shopping square, so just can push as the information of cuisines, the information of beauty treatment to this user, and the information etc. of other shopping, such as KFC, McDonald, Burger Kings etc., also have Guomei, Suning etc., and the information such as beauty parlor.
If the time was the time period of 20 o'clock to 24 o'clock, if the current geographical location information of subscriber equipment is presented near certain comprehensive shopping square, the information so pushed to this user can be just the information of sport and body-building aspect, or the preferential activity etc. in gymnasium, the information of cinema can certainly be pushed, as the film that cinema newly shows, or movable preferential etc.
As another embodiment of the present invention, alternatively, dispensing device S203 is configured to:
Shown by the floating layer of described information pushing to be sent to the main interface of application program of subscriber equipment, wherein, the viewing area of described floating layer and position are set to any one mode following:
The viewing area of-described floating layer covers the main interface of this application program completely;
The viewing area of-described floating layer covers the top area at the main interface of this application program;
The viewing area of-described floating layer covers the bottom section at the main interface of this application program;
The viewing area of-described floating layer covers the central region at the main interface of this application program.
Wherein, when the viewing area of described floating layer is set to the main interface covering corresponding application program completely, information to be sent can be carried out full frame displaying by this mode, floating layer can shelter from application program completely, the information of propelling movement is better shown, facilitate user to read information, conveniently check.
Such as, the information of propelling movement covers application program completely, or covers the viewing area of subscriber equipment completely, allows user directly can view information, and displaying ratio is comparatively large, convenient reading.
Particularly, when the viewing area of described floating layer is set to the bottom at the main interface covering application program, information to be sent can be carried out half screen displaying by this mode, floating layer can be set to only needing the region shown to carry out corresponding word, picture, and other regions can be set to translucent, view application program to facilitate user.
Such as, the information pushed occupies the first half of Application Program Interface or subscriber equipment viewing area or the latter half or position, side or other optional positions, but Application Program Interface or subscriber equipment viewing area all can not be covered, user can be facilitated to view Application Program Interface is not blocked the content in region like this, facilitating user when viewing pushed information, also can see other information.
Particularly, when the viewing area of described floating layer is set to the central region at the main interface covering application program, this mode arranges the middle part that the information displaying that pushes can be allowed in Application Program Interface or subscriber equipment viewing area, thus user friendly operation, present size of mobile terminals is all larger, the position of pushed information is user-friendly, more convenient concerning using user.
As another embodiment of the present invention, as shown in Figure 3, a kind of subscriber equipment is disclosed, with the network equipment, such as cloud server, with the use of, subscriber equipment can be mobile terminal, or other subscriber equipmenies, and this subscriber equipment comprises:
For obtaining the device of user profile, be called for short user profile acquisition device 301;
For sending the device of obtained user profile, being called for short and sending user information appliance 302;
For the device according to feedback display information to be sent, be called for short display massaging device 303.
Wherein, user profile acquisition device 301 is configured to: obtain personal files and the current geographical location information of subscriber equipment.
After user profile obtains by user profile acquisition device 301, the acquisition device in above-mentioned high in the clouds is transferred to by sending user information appliance 302, then the coalignment being transferred to high in the clouds processes, after information to be sent determined by the coalignment in high in the clouds, by the pusher in high in the clouds by information transmission to be sent to subscriber equipment, the information of propelling movement is shown to user by the display massaging device 303 of subscriber equipment.
It should be noted that the present invention can be implemented in the assembly of software and/or software restraint, such as, each device of the present invention can adopt special IC (ASIC) or any other similar hardware device to realize.In one embodiment, software program of the present invention can perform to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, such as, as coordinating with processor thus performing the circuit of each step or function.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in system claims or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.
Although show and describe exemplary embodiment especially above, it will be appreciated by those skilled in the art that when not deviating from the spirit and scope of claims, can change to some extent in its form and details.Here sought protection is set forth in the dependent claims.
Claims (14)
1. a method for pushing for information, wherein, the method comprises the following steps:
Obtain the user profile from subscriber equipment;
The information to be sent of mating with described user profile is determined according to described user profile;
The application program main interface of described information pushing to be sent to subscriber equipment is shown.
2. method for pushing according to claim 1, wherein, described user profile comprises personal files;
Wherein, describedly determine that according to described user profile the step of the information to be sent of mating with described user profile comprises:
The information to be sent of mating with described personal files is determined according to described personal files.
3. method for pushing according to claim 1, wherein, described user profile comprises personal files;
Wherein, describedly determine that according to described user profile the step of the information to be sent of mating with described user profile comprises:
The information to be sent of mating with described personal files and current temporal information is determined according to described personal files and current temporal information.
4. method for pushing according to claim 1, wherein, described user profile comprises personal files and the current geographical location information of subscriber equipment;
Wherein, describedly determine that according to described user profile the step of the information to be sent of mating with described user profile comprises:
Determine and the information to be sent that described personal files and the current geographical location information of subscriber equipment mate according to described personal files and the current geographical location information of subscriber equipment.
5. method for pushing according to claim 1, wherein, described user profile comprises personal files and the current geographical location information of subscriber equipment;
Wherein, describedly determine that according to described user profile the step of the information to be sent of mating with described user profile comprises:
The geographical location information current according to described personal files, current temporal information and subscriber equipment determines the information to be sent that the geographical location information current with described personal files, current temporal information and subscriber equipment mates.
6. method for pushing according to claim 1, wherein, described method for pushing also comprises the method setting up personal files:
Obtain the use information of log-on message and application program;
Use information according to log-on message and application program sets up personal files.
7. according to the arbitrary described method for pushing of claim 1 to 6, wherein, described the step that described information pushing to be sent carries out showing to the main interface of application program of subscriber equipment to be comprised:
Shown by the floating layer of described information pushing to be sent to the main interface of application program of subscriber equipment, wherein, the viewing area of described floating layer and position are set to any one mode following:
The viewing area of-described floating layer covers the main interface of this application program completely;
The viewing area of-described floating layer covers the top area at the main interface of this application program;
The viewing area of-described floating layer covers the bottom section at the main interface of this application program;
The viewing area of-described floating layer covers the central region at the main interface of this application program.
8. a pusher for information, wherein, this device comprises:
For obtaining the device of the user profile of subscriber equipment;
For determining the device of the information to be sent of mating with described user profile according to described user profile;
For the device that described information pushing to be sent is carried out to the main interface of application program of subscriber equipment showing.
9. pusher according to claim 8, wherein, described user profile comprises personal files;
Wherein, described for determining that according to described user profile the device of the information to be sent of mating with described user profile is configured to:
The information to be sent of mating with described personal files is determined according to described personal files.
10. pusher according to claim 8, wherein, described user profile comprises personal files;
Wherein, described for determining that according to user profile the device of the information to be sent of mating with described user profile is configured to:
The information to be sent of mating with described personal files and current temporal information is determined according to described personal files and current temporal information.
11. pushers according to claim 8, wherein, described user profile comprises personal files and the current geographical location information of subscriber equipment;
Wherein, described for determining that according to described user profile the device of the information to be sent of mating with described user profile is configured to:
Determine and the information to be sent that described personal files and the current geographical location information of subscriber equipment mate according to described personal files and the current geographical location information of subscriber equipment.
12. pushers according to claim 8, wherein, described user profile comprises personal files and the current geographical location information of subscriber equipment;
Wherein, described for determining that according to described user profile the device of the information to be sent of mating with described user profile is configured to:
The geographical location information current according to described personal files, current temporal information and subscriber equipment determines the information to be sent that the geographical location information current with described personal files, current temporal information and subscriber equipment mates.
13. pushers according to claim 8, wherein, described pusher also comprises:
For obtaining the device of the use information of log-on message and application program;
For setting up the device of personal files according to the use information of log-on message and application program.
14. according to Claim 8 to 13 arbitrary described pusher, wherein, the described device for being carried out showing to the main interface of application program of subscriber equipment by described information pushing to be sent is configured to:
Shown by the floating layer of described information pushing to be sent to the main interface of application program of subscriber equipment, wherein, the viewing area of described floating layer and position are set to any one mode following:
The viewing area of-described floating layer covers the main interface of this application program completely;
The viewing area of-described floating layer covers the top area at the main interface of this application program;
The viewing area of-described floating layer covers the bottom at the main interface of application program;
The viewing area of-described floating layer covers the central region at the main interface of application program.
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| CN201510672189.3A CN105302887A (en) | 2015-10-15 | 2015-10-15 | Information pushing method and pushing apparatus |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510672189.3A CN105302887A (en) | 2015-10-15 | 2015-10-15 | Information pushing method and pushing apparatus |
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| CN105302887A true CN105302887A (en) | 2016-02-03 |
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| CN201510672189.3A Pending CN105302887A (en) | 2015-10-15 | 2015-10-15 | Information pushing method and pushing apparatus |
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| CN106095790A (en) * | 2016-05-30 | 2016-11-09 | 努比亚技术有限公司 | A kind of mobile terminal and control method thereof |
| CN106101273A (en) * | 2016-08-09 | 2016-11-09 | 百度在线网络技术（北京）有限公司 | Information-pushing method, system and equipment thereof |
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| CN109885765A (en) * | 2019-01-31 | 2019-06-14 | 曾国进 | A kind of Customer information analysis supplying system suitable for the fixed route vehicles |
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