CN105187857B - Program Intelligent drainage broadcasts system and its implementation method - Google Patents
Program Intelligent drainage broadcasts system and its implementation method Download PDFInfo
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- CN105187857B CN105187857B CN201410264408.XA CN201410264408A CN105187857B CN 105187857 B CN105187857 B CN 105187857B CN 201410264408 A CN201410264408 A CN 201410264408A CN 105187857 B CN105187857 B CN 105187857B
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Abstract
The present invention relates to a kind of program Intelligent drainages to broadcast system, it include a sale parameter collection device, a database and a program record and broadcast center, sale parameter collection device is provided in programm broadcasting, collect order record and programm broadcasting record etc., to obtain more than two sale parameters, when there is other same type commodity to be intended in programm broadcasting, program record and broadcast center is after comparing and analyzing more than two sale parameters, one of the type of merchandise described in meeting automatic editing optimizes program process, and discloses its implementation method.The invention has the benefit that meeting the program process of consumer's hobby by layout, the buying rate of potential consumer can be improved, improve the prior art to be only capable of making optimization scheduling to more than two programs, cannot single programs process be performed an analysis and be arranged, to solve the problems, such as existing not reaching precision marketing.
Description
Technical field
The present invention relates to program Intelligent drainages to broadcast system and its implementation method, espespecially one kind can automatically to single programs process into
Row layout and broadcasting, the program Intelligent drainage that rate is purchased so as to improving commodity broadcast system and its implementation method.
Background technique
It unites recently as cable television channels, the digitlization of radiovision and interactive multi-media service
A large amount of emergences of (Multimedia on demand, MOD) increase spectators for the selectivity of television channel, and TV is frequently
Various program categories in road also tend to diversification, include Improving News program, dramatic program, variety program and shopping
Program etc., to attract the spectators that there is obvious preference to specific program category, special " the special type channel " for playing specific program
Occur in succession, such as round-the-clock " the film platform " for playing film and " shop counter " that plays shopping program in contrast play
The comprehensive channel of a variety of program categories is in the competition of rating, then compared with no niche point, then, this kind of comprehensive channels are often needed
, so that spectators can watch the program oneself liked, it please join by many parameters are collected to do the arrangement on program playing sequence
" Fig. 1 " is read, is as shown in the figure existing program scheduling step figure, is such as schemed, the factor that the scheduling of programm broadcasting need to consider is quite multiple
It is miscellaneous, such as by the history rating data of passing program, to learn that the background of rating group is received with preference, with way of questionnaires
Depending on opinion survey, to understand expectation of the rating group for specific program, or even the number of other period same type programs need to be referred to
According to etc., by the numerous program schduling parameter (parameter collection step S101) of collection, and pass through comparison and program described in analysis
After the result (Parameter analysis step S102) of schduling parameter, the program playing sequence of the program channel can be rearranged, with
Phase obtains preferable audience ratings (most suitable program scheduling step S103), wherein because shop counter has its specific properties, to reach precisely
The purpose of marketing (Target marketing), the method for being also often used above-mentioned most suitable program scheduling, i.e., in specific time period,
The spectators for accurately launching the period have purchasing demand or interesting commodity, not only to improve audience ratings, more to mention
High buying rate.
" Fig. 2 " is please referred to, is existing program scheduling schematic diagram, program schedule 1 as shown in the figure is bought by history and provided
The analysis of material, purchasing group's background and other while section data is the results show that the morning of holiday at weekend (such as Saturday to Sunday)
Period is because there is NBA basketball programs, thus viewer is in the majority with student group or male workplace youth, in addition, with the history of period
The sales volume that purchase data also show " sneakers " is relatively high, therefore in the program scheduling of next phase, then it can be by type of sports quotient
Product are arranged in holiday at weekend and are broadcast, conversely, because of the viewer in (such as Mon-Fri) morning normal day of duty, mostly with family
Based on the housewife of front yard, then can be ranked the program in relation to household electrical appliances type of article, separately have other prior arts for reference, as follows:
Chinese patent publication the CN102655605th " device, system and channel automatic arrangement program method are broadcast in media scheduling "；
Chinese patent publication the CN102111657th " a kind of production method of electronic program list "；
But the technology as disclosed in above-mentioned many existing literatures is it is found that existing program scheduling method is only capable of reaching specific
Period broadcasts special type program or specific type commodity, in the hope of improving audience ratings or buying rate, in other words, is only capable of to frequency
The several programs to be broadcast within certain period of road, make the scheduling optimized, still, for shopping program,
The layout of program process (Rundown) also often will affect the purchased rate of commodity, and existing program scheduling method can not be to list
The process of one program performs an analysis and layout, therefore, how to provide a kind of row that can make the hobby for meeting consumer to program process
It broadcasts, is to problem to be solved to reach precision marketing.
The more above-mentioned problem as present in actual conditions, and there is presently no the product solved these problems or sides
Method occurs, therefore truly has the necessity made improvements.
Summary of the invention
For the deficiencies in the prior art, the purpose of the present invention is to provide one kind by collect with analysis two with
Upper sale parameter is broadcast system and its implementation method so as to automatic editing and the program Intelligent drainage for broadcasting optimization program process, is made
Layout and broadcasting are carried out to single programs process derived from dynamic, are purchased rate so as to improving commodity.
The technical solution that program Intelligent drainage of the present invention broadcasts system is as follows:
A kind of program Intelligent drainage broadcasts system, comprising:
One sale parameter collection device has an order record module and a programm broadcasting logging modle, the order note
It records module collection two or more first and sells parameter, the programm broadcasting logging modle collects two or more second and sells parameter；
One database, and the sale parameter collection device communication connection, each first sale parameter and each described the
Two sale parameters are stored in the database；
One program record and broadcast center, communication connection have an analytical equipment, one in the database, program record and broadcast center
Process layout device and a broadcasting managing device, the analytical equipment analysis first sale parameter and the second sale ginseng
Number obtains an analysis result；And
The process layout device according to the analytical equipment analysis as a result, automatic editing one optimize program process,
The broadcasting managing device makes the broadcasting and control of program according to the optimization program process.
Above-mentioned program Intelligent drainage broadcasts system, the first sale ginseng of two or more collected by the order record module
Number is a quantity on order, order distribution and one of which of an order profile or combinations thereof.
Above-mentioned program Intelligent drainage broadcasts system, and the programm broadcasting logging modle has a merchandise classification recording unit, one
Situational type recording unit, a promotion method recording unit, a verbatim record unit and an audio-visual recording unit, the commodity class
One merchandise classification of other recording unit record program, a situational type of the situational type recording unit records program are described
One promotion method of promotion method recording unit records commodity, the one of the verbatim record unit record program talk crucial art,
An image frame and a sound effect for the audio-visual recording unit record program.
Above-mentioned program Intelligent drainage broadcasts system, second pin of two or more collected by the programm broadcasting logging modle
Parameter is sold, for the merchandise classification, the situational type, the promotion method, the crucial words art, the image frame and institute
State the one of which or combinations thereof of sound effect.
The technical solution for the implementation method that program Intelligent drainage of the present invention broadcasts system is as follows:
A kind of program Intelligent drainage broadcasts the implementation method of system, comprising the following steps:
One sale parameter includes step: an order record module collection two or more first of a sale parameter collection device
Sale parameter, a programm broadcasting logging modle of the sale parameter collection device, collection two or more the second sale parameters, one
Database and the sale parameter collection device are in communication connection, and more than two described first sell parameters and more than two
The second sale parameter, is stored in the database；
One analytical procedure: when there is a commodity to be intended to when program is peddled, an analytical equipment at a program record and broadcast center, analysis with
The commodity are the first sale parameter and the second sale parameter of the same category；
One process layout step: after the completion of analysis, a process layout device at program record and broadcast center, according to described point
As a result, carrying out the layout of the program process of the commodity automatically, generation one optimizes program process for the analysis of analysis apparatus；
One broadcasts management process: the one of program record and broadcast center broadcasts managing device according to the optimization program stream
Journey, carries out the broadcasting of program, and manages whether program plays out according to the optimization program process.
Above-mentioned implementation method, the first sale parameter of two or more collected by the order record module, is one
Quantity on order, order distribution and one of which of an order profile or combinations thereof.
Above-mentioned implementation method, the programm broadcasting logging modle have a merchandise classification recording unit, a situational type
Recording unit, a promotion method recording unit, a verbatim record unit and an audio-visual recording unit, the merchandise classification record
One merchandise classification of member record program, a situational type of the situational type recording unit records program, the promotion method
One promotion method of recording unit records commodity, the crucial words art of the one of the verbatim record unit record program, the audio-visual note
Record the image frame and a sound effect of unit record program.
Above-mentioned implementation method, the second sale parameter of two or more collected by the programm broadcasting logging modle,
For the merchandise classification, the situational type, the promotion method, the crucial words art, the image frame and the sound
One of which of effect or combinations thereof.
The invention has the benefit that the process layout device at program record and broadcast center can according to analytical equipment analysis as a result,
The optimization program process of the type of merchandise described in automatic editing, finally, the broadcasting managing device at program record and broadcast center, it can be according to institute
State optimize program process carry out program broadcasting and control, thus can realize automatically to single programs process carry out layout with
It broadcasts, is purchased rate so as to improving commodity.
Detailed description of the invention
Fig. 1 is existing program scheduling step figure.
Fig. 2 is existing program scheduling schematic diagram.
Fig. 3 is system architecture schematic diagram of the invention.
Fig. 4 is thin portion system architecture schematic diagram of the invention.
Fig. 5 is implementation diagram (one) of the invention.
Fig. 6 is implementation diagram (two) of the invention.
Fig. 7 is implementation diagram (three) of the invention.
Fig. 8 is sale Parameter analysis schematic diagram of the invention.
Fig. 9 A is optimization program flow diagram (one) of the invention.
Fig. 9 B is optimization program flow diagram (two) of the invention.
Figure 10 is step flow chart of the invention.
Wherein:
1 program schedule
2 program Intelligent drainages broadcast system
21 sale 22 databases of parameter collection device
211 order record module, 23 program record and broadcast center
212 programm broadcasting logging modle, 231 analytical equipment
2121 merchandise classification recording unit, 232 process layout device
2122 situational type recording units 233 broadcast managing device
2123 promotion method recording units 24 optimize program process
2124 verbatim record units
2125 audio-visual recording units
The distribution of A1 quantity on order A2 order
A3 order profile
P1 host's P2 Manufacturer's Representative
R1 first sells parameter R2 second and sells parameter
S101 parameter collection step
S102 Parameter analysis step
The most suitable program scheduling step of S103
S201 sale parameter includes step
S202 analytical procedure
S203 process layout step
S204 broadcasts management process.
Specific embodiment
" Fig. 3 " is please referred to, is as shown in the figure system architecture schematic diagram of the invention, is such as schemed, program Intelligent drainage of the invention
System 2 is broadcast, is mainly formed, is sold by a sale parameter collection device 21, the organized structure of a database 22 and a program record and broadcast center 23
Parameter collection device 21 is sold with an order record module 211 and a programm broadcasting logging modle 212, when shopping programm broadcasting
When, order record module 211 records quantity, distribution and profile (the i.e. background information of consumer, such as year of peddled commodity
Age, residence and educational background etc.), it obtains two or more first and sells parameter R1 (not shown), programm broadcasting logging modle 212 is right
The practical carry out process of program makees well-documented history, obtains two or more second and sells parameter R2 (not shown), wherein each first
Sale parameter R1 and it is each second sale parameter R2 by information transmission be stored in database 22, and, program record and broadcast center 23 and
Database 22 is in communication connection, and there is an analytical equipment 231, a process layout device 232 and one to broadcast managing device 233,
Analytical equipment 231 opposes to the sale parameter (including first sale parameter R1 and the second sale parameter R2) stored by database 22
Than with analysis, process layout device 232 according to analytical equipment 231 analysis as a result, carry out optimize program process layout, broadcast
Managing device 233 is sent then to carry out programm broadcasting according to the optimization program process, and can be in real time and automatically to program stream
Cheng Jinhang control.
It holds, and please arrange in pairs or groups refering to " Fig. 4 ", be as shown in the figure thin portion system architecture schematic diagram of the invention, such as scheme, it is described
Sale parameter collection device 21 programm broadcasting logging modle 212 have a merchandise classification recording unit 2121, a situation class
Type recording unit 2122, a promotion method recording unit 2123, a verbatim record unit 2124 and an audio-visual recording unit 2125,
It can be provided with obtaining the second sale of two or more parameter R2, in which:
Merchandise classification recording unit 2121 is provided with recording the classification for the commodity that program is peddled, such as fruit juice mixer and micro-wave oven
Belong in " Household appliances ", smartphone and notebook computer category in " 3C electronic product ", necklace and bracelet category in " pearl
Precious accessories class ", bikini and gym shorts category are in " popular clothing class ", and curtain and mattress category are borrowed " furniture, which is got into bed, adorns class " etc.
By merchandise classification work is classified, the statistical analysis of preference degree can be made to the consumer for buying same merchandise classification；
Situational type recording unit 2122 be provided with record program carry out when built situation (Scenario, or for play
Originally type), such as " introducing situation " is the characteristic for expertly introducing commodity and specification, " demonstration situation " they are that manufacturer personnel make quotient
The explanation of product operating process and demonstration, " situation on probation " be invite potential consumer carry out real experiences with try out, " compared with feelings
Border " be commodity are made comparisons with the similar commodity of other brands, " limitation situation " for commodity this program desire sales volume
Be restricted, and " promotion situation " is to give the prices of commodity to make discount etc., different types of situation can left and right consumer shopping
Therefore behavior imposes certain types of situation to particular consumer, it will improve its buying rate；
Promotion method recording unit 2123 is provided with recording the mode of commercial promotions, because of different promotion methods, for consumption
The purchase inducement of person also can be different, include " monetary mode " and " non-monetary mode ", " the monetary mode ", such as
Give the price reduction of certain broken number, and provide coupon or rakeback etc., and " non-monetary mode " such as give other tying products,
No-interest installment and free goods return and replacement etc. in the appreciation phase；
Verbatim record unit 2124 is provided with word for word noting down the conversation content of program, because in shopping program, program
Host and Manufacturer's Representative can often use many words arts, to attract consumer's note that such as " only remaining few ", " order special line
In full line ", " to buy fast ", " most popular commodity in this year ", " only this shelves is most sold at a special price " and " who star also prefers to use " etc., because
This will can determine whether which crucial words art can be used to attract consumer by the way that conversation content is made subsequent contrast and analysis；
Image frame and sound effect when audio-visual recording unit 2125 is provided with programm broadcasting are noted down, such as commodity are special
Picture, travelling subtitle, commodity word card, background music, audio of countdowning etc. are write, by the prompt of image frame, quotient can be reinforced
Impression of the product in the minds of consumer, in addition, sound effect can manufacture the tension of commodity panic buying, to promote the desire to buy of consumer
It hopes；Therefore, the second sale parameter R2 includes product category, situational type, promotion method, crucial words art, image
Picture and sound effect etc., and various citings above-mentioned, only presently preferred embodiments of the present invention, should not be special first old as limit
It is bright.
It holds, and please arrange in pairs or groups refering to " Fig. 5 ", be as shown in the figure implementation diagram (one) of the invention, shopping program is logical
It can be often provided with order special line, after dialing for consumer, complete commercial articles ordering with contact staff in real time, wherein to collect
Two or more first sells the order record module 211 of parameter R1, and the inlet wire quantity of the order special line of each second can take statistics,
Obtain a quantity on order A1, in addition, after quantity on order and Pgmtime being made cross validation again, obtain order distribution A2 (as "
Shown in Fig. 5 "), which of program and the growth trends of quantity on order are distributed in understand quantity on order at time point, such as work as program
It carrying out to after 02 second the 7th minute (i.e. at 07:02), quantity on order A1 starts to occur substantially growing up, and when program is carried out to the 7th point
When 22 seconds (i.e. at 07:22), quantity on order A1 reaches top, and then i.e. present ease up, furthermore, the 7th point 36 seconds to the 7th
Divide 43 seconds (i.e. 07:36 07:43), is another wave growth stage of quantity on order A1, in addition, order record module 211 also will record
Dial order special line consumer background data, to obtain an order profile A3 (not shown), as consumer have seventy percent with
It is upper to live in non-metropolitan area etc. for 30 years old ~ 45 years old women and sixty percent or more；Wherein, the first sale parameter R1 is wrapped
Quantity on order A1, order distribution A2 and order profile A3, and various citings above-mentioned, preferable implementation only of the invention are included
Example, should not be as limit, spy elder generation Chen Ming.
It holds, and please arrange in pairs or groups refering to " Fig. 6 ", be as shown in the figure implementation diagram (two) of the invention, such as scheme, with shopping
The commodity that program is just selling Household appliances are embodiment, when program carries out, a host P1 and a Manufacturer's Representative P2
Often consumer can be allowed to better understand the production of commodity by lively and polynary interaction mode (different situational types i.e. above-mentioned)
Product specification, operating process and use advantages etc., with for " demonstration situation ", when host P1 is inquired: " whether can scene show
The operation of model commodity? " Manufacturer's Representative P2 is responded: " out of question！The operating process of this commodity is comparatively simple." and immediately in program
The operating process of middle demonstration health-care fruit juice machine, in addition, can also arrange in pairs or groups with " introducing situation ", i.e., when Manufacturer's Representative P2 carries out commodity behaviour
When presenting a demonstration, the characteristic for illustrating commodity is more synchronized: " this commodity has three-stage frequency conversion auger motor, and is not necessary to installing filter residue net,
The fruit juice of fine particles can be got rapidly.Furthermore ", host P1 and Manufacturer's Representative P2 allow also often with crucial words art
Consumer generates and does not buy at this time, i.e., the psychological application that can be let slip a golden opportunity, as host P1 is said: " health-care fruit juice machine, limitation
Supply will be bought fast！" Manufacturer's Representative P2 subjoins immediately: " this shelves is last hundred, sells off and no longer stocks up." therefore, just originally
For embodiment, it is household electrical appliance that the merchandise classification recording unit 2121 of programm broadcasting logging modle 212, which will record this program,
Class, in addition, the situational type recording unit 2122 of programm broadcasting logging modle 212 will record demonstration situation and introduce situation, furthermore,
The dialogue of the verbatim record unit 2124 of programm broadcasting logging modle 212 then verbatim record host P1 and Manufacturer's Representative P2
Content (the i.e. pass of " health-care fruit juice machine, puts on short allowance, and to buy fast " with " this shelves is last hundred, sells off and no longer stocks up "
Key talks about art), in other words, it includes that Household appliances, demonstration and introduce situation at situation that programm broadcasting logging modle 212, which can get,
And the two or more second of crucial words art sells parameter R2.
It holds, and please arrange in pairs or groups refering to " Fig. 7 ", be as shown in the figure implementation diagram (three) of the invention, such as scheme, with shopping
Program just selling 3C electronic product commodity be embodiment, in a program, except can by different situational types interaction mode,
Better understand consumer outside commodity, it but will be by promotion method, to promote the purchase intention of consumer, with regard to the present embodiment
Speech, " monetary mode " and " non-monetary mode " is arranged in pairs or groups, that is, gives and plans that the price reduction of five foldings of price is preferential, and simultaneously
Add the dual promotion method for sending other presents, and because the dual promotion method only limits the specific time implementation in program, therefore, section
There is a clock picture in mesh picture, and a timing audio of arranging in pairs or groups, by mode reciprocal, so as to improving the sense of urgency and system of consumer
The tension of commodity panic buying is made, therefore, the promotion method recording unit 2123 of programm broadcasting logging modle 212 will record this program
Implement the promotion method of " monetary mode " and " non-monetary mode ", in addition, the audio-visual recording list of programm broadcasting logging modle 212
Member 2125 will record also once using clock picture and timing audio, and in other words, programm broadcasting logging modle 212, which can get, includes
Monetary and non-monetary promotion method and the two or more second of clock picture and timing audio sell parameter R2.
It holds, and please arrange in pairs or groups refering to " Fig. 8 ", be as shown in the figure sale Parameter analysis schematic diagram of the invention, such as scheme, sale
First sale parameter R1 collected by parameter collection device 21 and the second sale parameter R2 are stored in database 22, such as another when having
One is all that the commodity of Household appliances are intended to when broadcasting on shopping program, and program record and broadcast center 23 first passes through analytical equipment 231
The comparison and analysis for carrying out the first sale parameter R1 and the second sale parameter R2, such as sell the program of Household appliances commodity,
At the 7th point and 02 second to the 7th point and 22 seconds, quantity on order, which will appear, substantially grows up (the 07:02 07:22 as shown in " Fig. 5 "), and this
When just being interacted with " demonstration situation " with " introducing situation " for host P1 and Manufacturer's Representative P2 (such as " Fig. 6 " institute
State), therefore, it can be seen that the consumer of purchase Household appliances commodity, has seventy percent the above are 30 years old ~ 45 years old women, like " demonstration
The interaction mode of situation " and " introducing situation ", in addition, same to time, host P1 and Manufacturer's Representative P2 also have with crucial words
Art (" health-care fruit juice machine, puts on short allowance, to buy will fast " as described in " Fig. 6 " with " this shelves is last hundred, is sold off i.e. no longer
Stock up "), therefore, " putting on short allowance, to buy fast " and the crucial words art of " last hundred, no longer stock up " can be learnt again, for purchase
The consumer for buying Household appliances commodity has the function of promoting its desire to purchase, therefore, please arrange in pairs or groups refering to " Fig. 9 A ", in figure
It is shown optimization program flow diagram (one) of the invention, is such as schemed, the process layout device 232 at program record and broadcast center 23,
The analysis of meeting foundation analytical equipment 231 is as a result, automatic editing is all the program process of Household appliances commodity, and it is optimal to obtain one
Change program process 24, wherein the optimization program process 24, by interaction mode (i.e. situation class most favored by customers
Type), the layouts such as the crucial words art sales volume that enters in process, therefore will can promote commodity, reach precision marketing.
It holds, and please refers to " Fig. 8 " again, such as scheme, be all that the commodity of 3C electronic product are intended in shopping section when having another
When being broadcast on mesh, the first sale being stored in database 22 can also be joined by the analytical equipment 231 at program record and broadcast center 23
Number R1 are compared and are analyzed with the second sale parameter R2, such as the program of sale 3C electronic product commodity, the 7th point 36 seconds to the
7 points 43 seconds, there is the growth (the 07:36 07:43 as shown in " Fig. 5 ") of quantity on order, and at this time for host P1 with
Manufacturer's Representative P2 just by " in a manner of monetary " and the dual promotion method of " non-monetary mode ", gives customer discount, in addition, same
Time also has clock picture and timing audio to carry out (as described in " Fig. 7 ") reciprocal, therefore, it can be seen that purchase 3C electronic product commodity
Consumer, there is sixty percent or more to live in non-metropolitan area, like the dual promotion of " monetary mode " and " non-monetary mode "
Mode, and clock picture and timing audio reciprocal are carried out, the consumer for buying 3C electronic product commodity can be made, promote purchase
Therefore desire please arrange in pairs or groups refering to " Fig. 9 B ", be as shown in the figure optimization program flow diagram (two) of the invention, such as scheme, section
The process layout device 232 at mesh record and broadcast center 23 being analyzed as a result, automatic editing is all 3C electricity according to analytical equipment 231
The optimization program process 24 of sub- product class commodity, finally, the broadcasting managing device 233 at program record and broadcast center 23, and according to most
Optimize program process 24 and carries out programm broadcasting and control.
It holds, and please arrange in pairs or groups refering to " Figure 10 ", be as shown in the figure step flow chart of the invention, such as scheme, section of the invention
Mesh Intelligent drainage broadcasts the implementation method of system 2, comprising the following steps:
Sale parameter includes step (S201): when shopping programm broadcasting, the one of a sale parameter collection device 21 is ordered
Unirecord module 211 can collect a quantity on order of peddled commodity, order distribution and an order profile etc., obtain two
The above first sale parameter R1, in addition, a programm broadcasting logging modle 212 of sale parameter collection device 21 is collected more than two
Second sale parameter R2 includes the class of a merchandise classification recording unit 2121 record commodity of programm broadcasting logging modle 212
Not, type, a promotion method recording unit for the situation built when a situational type recording unit 2122 record program carries out
2123 records carry out the modes of commercial promotions, a verbatim record unit 2124 for any conversation content (i.e. crucial words art) of program
Make the image frame and sound effect when verbatim record and an audio-visual recording unit 2125 record programm broadcasting, wherein a data
Library 22 and sale parameter collection device 21 are in communication connection, collected more than two first sale parameter R1 and more than two the
Two sale parameter R2, are stored in database 22；
Analytical procedure (S202): when there is new commodity to be intended to peddle in shopping program, the one of a program record and broadcast center 23
Analytical equipment 231 can be compared and be analyzed, to understand the commodity class to the sale supplemental characteristic for new commodity being the same category
The background of other potential consumer, and learning need to be with which kind of situational type, promotion method, crucial words art, image frame and sound
Audio fruit can effectively improve quantity on order (as described in " Fig. 6 " to " Fig. 8 ")；
Process layout step (S203): after analytical equipment 231 completes analysis, a process layout at program record and broadcast center 23 is filled
232 are set, the layout as a result, the program process of progress new commodity is analyzed automatically according to analytical equipment 231, obtains an optimization section
Mesh process 24 (as described in " Fig. 9 A " and " Fig. 9 B ")；
Broadcast management process (S204): the one of program record and broadcast center 23 broadcasts managing device 233 then according to optimization program
Process 24, shopping program carry out new commodity broadcasting, and can to program whether according to optimize program process 24 broadcast, into
Row control clock picture and timing audio should occur when such as carrying out reciprocal, if do not occur so, then broadcast managing device
233 can prompt program record and broadcast center 23, or automatically occur clock picture and timing audio in a program.
From the above mentioned it is found that program Intelligent drainage of the invention broadcasts system, mainly by sale a parameter collection device, a data
Library and an organized structure in program record and broadcast center form, and there is sale parameter collection device an order record module and a programm broadcasting to remember
Record module, order record module be provided with record two or more first sell parameters, include a quantity on order, an order distribution and
One order profile, programm broadcasting logging modle be provided with record two or more second sell parameters, the one of programm broadcasting logging modle
Situational type that the classification of merchandise classification recording unit records commodity, a situational type recording unit records program are built, one
The mode of promotion method recording unit records commercial promotions, the crucial words art and one of a verbatim record unit verbatim record program
Audio-visual recording unit record image frame and sound effect, wherein the first sale parameter collected by sale parameter collection device
And the second sale parameter, it is stored in database, program record and broadcast center has an analytical equipment, a process layout device and one broadcasts
Managing device is sent, analytical equipment is provided with comparison and more than two sale parameters in analytical database, and process layout device is provided with
Layout one optimizes program process, broadcasts managing device according to program process is optimized and carries out programm broadcasting；
Furthermore program Intelligent drainage of the invention broadcasts the implementation method of system, when there is the commodity of same type to be intended in programm broadcasting
When, the analytical equipment at program record and broadcast center is first compared and is analyzed to more than two sale parameters in database, process layout
Device according to analytical equipment analysis as a result, the type of merchandise described in automatic editing optimization program process, and by broadcast manage
Device carries out the broadcasting and control of program according to program process is optimized；Therefore, it after the present invention is implemented accordingly, can reach really
One kind is provided by collecting and analyzing two or more sale parameters, so as to the program of automatic editing and broadcasting optimization program process
Intelligent drainage broadcasts system and its implementation method.
Above-described embodiment is only intended to clearly illustrate the invention example, and not has to the invention
The restriction of body embodiment.In order to clearly demonstrate the syntagmatic of each component, above to various illustrative components and its company
It connects relationship to be generally described around its function, the combination as this component is which kind of function realized, is depended on specific
Application and design constraint that whole device is applied.For those of ordinary skill in the art, above-mentioned
It can also be made other variations or changes in different ways on the basis of explanation.There is no need and unable to all embodiments
It is exhaustive.Any obvious changes or variations extended out all within the spirits and principles of the present invention are still in this
Among scope of protection of the claims.
Claims (4)
1. a kind of program Intelligent drainage broadcasts system characterized by comprising
One sale parameter collection device, has an order record module and a programm broadcasting logging modle, when a shopping program
When broadcasting, the two or more first of one commodity of order record module collection sells parameter, the programm broadcasting logging modle
It collects the commodity two or more second and sells parameter；
One database, with the sale parameter collection device communication connection, each first sale parameter and each second pin
It sells parameter and is stored in the database；
One program record and broadcast center, communication connection have an analytical equipment, a process in the database, program record and broadcast center
Layout device and a broadcasting managing device, when there is a new commodity to be intended to when the shopping program is peddled, the analytical equipment divides
Analysis obtains an analysis result with the first sale parameter and the second sale parameter that the new commodity is the same category；
The process layout device according to the analytical equipment analysis as a result, new commodity described in automatic editing one optimize section
Mesh process, the broadcasting managing device make the broadcasting and control of program according to the optimization program process；
The the first sale parameter of two or more collected by the order record module is a quantity on order, order distribution
And one order profile one of which or combinations thereof；And
The the second sale parameter of two or more collected by the programm broadcasting logging modle, is a merchandise classification, a situation
Type, a promotion method, a crucial words art, an image frame and one of which of a sound effect or combinations thereof.
2. program Intelligent drainage according to claim 1 broadcasts system, which is characterized in that the programm broadcasting logging modle has
One merchandise classification recording unit, a situational type recording unit, a promotion method recording unit, a verbatim record unit and a shadow
Sound recording unit, the merchandise classification of the merchandise classification recording unit record program, the situational type recording unit note
Record the situational type of program, the promotion method of the promotion method recording unit records commodity, the verbatim record
The crucial words art of unit record program, the image frame of the audio-visual recording unit record program and sound effect
Fruit.
3. the implementation method that a kind of program Intelligent drainage broadcasts system, which comprises the following steps:
One sale parameter includes step: when a shopping programm broadcasting, an order record mould of a sale parameter collection device
The sale parameter of two or more first of block one commodity of collection, a programm broadcasting logging modle of the sale parameter collection device,
The two or more second for collecting the commodity sells parameter, and a database and the sale parameter collection device are in communication connection,
More than two first sale parameters and more than two second sale parameters, are stored in the database；
One analytical procedure: when there is a new commodity to be intended to when the shopping program is peddled, an analysis at a program record and broadcast center is filled
It sets, analysis sells parameter with the first sale parameter that the new commodity is the same category and described second；
One process layout step: after the completion of analysis, a process layout device at program record and broadcast center is filled according to the analysis
As a result, carrying out the layout of the program process of the new commodity automatically, generation one optimizes program process for the analysis set；
One broadcasts management process: the one of program record and broadcast center broadcasts managing device according to the optimization program process, into
The broadcasting of row program, and manage whether program plays out according to the optimization program process；
The the first sale parameter of two or more collected by the order record module is a quantity on order, order distribution
And one order profile one of which or combinations thereof；And
The the second sale parameter of two or more collected by the programm broadcasting logging modle, is a merchandise classification, a situation
Type, a promotion method, a crucial words art, an image frame and one of which of a sound effect or combinations thereof.
4. the implementation method that program Intelligent drainage according to claim 3 broadcasts system, which is characterized in that the programm broadcasting note
Recording module has a merchandise classification recording unit, a situational type recording unit, a promotion method recording unit, a verbatim record
Unit and an audio-visual recording unit, the merchandise classification of the merchandise classification recording unit record program, the situational type
The situational type of recording unit records program, the promotion method of the promotion method recording unit records commodity, institute
State the crucial words art of verbatim record unit record program, the image frame of the audio-visual recording unit record program and
The sound effect.
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