CN105069106A - Application group recommendation method and device - Google Patents
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- CN105069106A CN105069106A CN201510484731.2A CN201510484731A CN105069106A CN 105069106 A CN105069106 A CN 105069106A CN 201510484731 A CN201510484731 A CN 201510484731A CN 105069106 A CN105069106 A CN 105069106A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The invention relates to an application group recommendation method and device, and belongs to the technical field of the network. The method comprises the following steps: receiving an application search request sent from a terminal, wherein the application search request comprises a keyword; obtaining an application group matched with the keyword from the stored application groups, wherein the application group comprises a plurality of applications; and sending a message which contains the application group to the terminal, wherein the message is used for indicating the terminal to display the application group in a search result showing interface. The application group is prestored, the application group matched with the keyword is obtained from the stored application groups when the application search request is received, the obtained application group is recommended to the user, a multidimensional search result is provided for the user, and a conversion rate of each application in the recommended application group is improved.
Description
Technical field
The disclosure is directed to networking technology area, specifically about a kind of application group recommend method and device.
Background technology
Along with the development of intelligent terminal and universal, the application of multiple various kinds starts to occur, for the ease of user's down load application, terminal can install application shop, in application shop, provide multiple application, and user can select one or more application to download from application shop.
This application shop comprises multiple application, in order to fast finding is to the application wishing to download, user can input the keyword of this application in the search column in application shop, then at least one application of terminal searching and this Keywords matching, and show in interface at Search Results, and at least one application that display searches, user can check this at least one application, therefrom find out the application of wishing to download, and download this application.
Summary of the invention
In order to solve Problems existing in correlation technique, present disclose provides a kind of application group recommend method and device.Described technical scheme is as follows:
According to the first aspect of disclosure embodiment, provide a kind of application group recommend method, described method comprises:
The application searches request that receiving terminal sends, described application searches request comprises keyword;
From the application group stored, obtain the application group with described Keywords matching, described application group comprises multiple application;
Send the message comprising described application group to described terminal, described message is used to indicate described terminal and shows in interface at Search Results, shows described application group.
In another embodiment, described method also comprises:
Determine predeterminated position, described predeterminated position is used to indicate the display location of described application group;
Send described predeterminated position to described terminal, described terminal is used for the described predeterminated position shown at described Search Results in interface, shows described application group.
In another embodiment, described method also comprises:
From the application stored, obtain the application with described Keywords matching;
Send described application to described terminal, described terminal is used for showing in interface at described Search Results, shows described application.
In another embodiment, the described application group from having stored, obtaining the application group with described Keywords matching, comprising:
Obtain the application group of title and described Keywords matching; Or,
Obtain the application group of type and described Keywords matching; Or,
Obtain the application group of label and described Keywords matching.
In another embodiment, the described application group from having stored, obtaining the application group with described Keywords matching, comprising:
According to preset algorithm and described keyword, calculate the score value of each application group in the multiple application group stored;
According to score value order from big to small, from described multiple application group, choose the application group of preset number.
In another embodiment, described according to preset algorithm and described keyword, calculate the score value of each application group in the multiple application group stored, comprising:
For each application group, calculate the similarity between the title of described application group and described keyword;
According to the issue duration of described application group, calculate the time decay factor of described application group;
Calculate download and the value of each application in described application group;
Calculate and eachly in described application group be applied in weight in the application searches result corresponding with described keyword and value;
According to described similarity, described time decay factor, described download and value and described weight and value, calculate the score value of described application group.
According to the second aspect of disclosure embodiment, provide a kind of application group recommend method, described method comprises:
Obtain the keyword for searching for application;
Send application searches request to server, described application searches request comprises described keyword, and described application searches request comprises the message with the application group of described Keywords matching for asking described server to return;
When receiving the message, show in interface at Search Results, show described application group.
In another embodiment, described method also comprises:
Receive the predeterminated position that described server sends, described predeterminated position is used to indicate the display location of described application group;
Show the described predeterminated position in interface at described Search Results, show described application group.
In another embodiment, described method also comprises:
When receiving the application with described Keywords matching that described server sends, showing in interface at described Search Results, showing described application.
According to the third aspect of disclosure embodiment, provide a kind of application group recommendation apparatus, described device comprises:
Receiver module, for the application searches request that receiving terminal sends, described application searches request comprises keyword;
Acquisition module, for from the application group stored, obtain the application group with described Keywords matching, described application group comprises multiple application;
Sending module, for sending the message comprising described application group to described terminal, described message is used to indicate described terminal and shows in interface at Search Results, shows described application group.
In another embodiment, described device comprises:
Position determination module, for determining predeterminated position, described predeterminated position is used to indicate the display location of described application group;
Described sending module, also for sending described predeterminated position to described terminal, described terminal is used for the described predeterminated position shown at described Search Results in interface, shows described application group.
In another embodiment, described acquisition module, also for from the application stored, obtains the application with described Keywords matching;
Described sending module, also for sending described application to described terminal, described terminal is used for showing in interface at described Search Results, shows described application.
In another embodiment, described acquisition module is also for obtaining the application group of title and described Keywords matching; Or, obtain the application group of type and described Keywords matching; Or, obtain the application group of label and described Keywords matching.
In another embodiment, described acquisition module also for according to preset algorithm and described keyword, calculates the score value of each application group in the multiple application group stored; According to score value order from big to small, from described multiple application group, choose the application group of preset number.
In another embodiment, described acquisition module also for for each application group, calculates the similarity between the title of described application group and described keyword; According to the issue duration of described application group, calculate the time decay factor of described application group; Calculate download and the value of each application in described application group; Calculate and eachly in described application group be applied in weight in the application searches result corresponding with described keyword and value; According to described similarity, described time decay factor, described download and value and described weight and value, calculate the score value of described application group.
According to the fourth aspect of disclosure embodiment, provide a kind of application group recommendation apparatus, described device comprises:
Acquisition module, for obtaining the keyword for searching for application;
Sending module, for sending application searches request to server, described application searches request comprises described keyword, and described application searches request comprises the message with the application group of described Keywords matching for asking described server to return;
Receiver module, for receiving described application group;
Display module, for showing in interface at Search Results, shows described application group.
In another embodiment, described receiver module, also for receiving the predeterminated position that described server sends, described predeterminated position is used to indicate the display location of described application group;
Described display module, also for showing the described predeterminated position in interface at described Search Results, shows described application group.
In another embodiment, described display module also for when receiving the application with described Keywords matching that described server sends, being shown in interface at described Search Results, being shown described application.
According to the 5th aspect of disclosure embodiment, provide a kind of application group recommendation apparatus, described device comprises:
Processor;
For the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
The application searches request that receiving terminal sends, described application searches request comprises keyword;
From the application group stored, obtain the application group with described Keywords matching, described application group comprises multiple application;
Send the message comprising described application group to described terminal, described message is used to indicate described terminal and shows in interface at Search Results, shows described application group.
According to the 6th aspect of disclosure embodiment, provide a kind of application group recommendation apparatus, described device comprises:
Processor;
For the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
Obtain the keyword for searching for application;
Send application searches request to server, described application searches request comprises described keyword, and described application searches request comprises the message with the application group of described Keywords matching for asking described server to return;
When receiving the message, show in interface at Search Results, show described application group.
The technical scheme that embodiment of the present disclosure provides can comprise following beneficial effect:
The method and apparatus that the present embodiment provides, by prestoring application group, when receiving application searches request, from the application group stored, obtain the application group with Keywords matching, recommend the application group got to user, for user provides the Search Results of various dimensions, improve the conversion ratio applied in recommended application group.
Should be understood that, it is only exemplary that above general description and details hereinafter describe, and can not limit the disclosure.
Accompanying drawing explanation
Accompanying drawing to be herein merged in instructions and to form the part of this instructions, shows and meets embodiment of the present disclosure, and is used from instructions one and explains principle of the present disclosure.
Fig. 1 is the block diagram of a kind of network system according to an exemplary embodiment;
Fig. 2 is the process flow diagram of a kind of application group recommend method according to an exemplary embodiment;
Fig. 3 is the process flow diagram of a kind of application group recommend method according to an exemplary embodiment;
Fig. 4 is the process flow diagram of a kind of application group recommend method according to an exemplary embodiment;
Fig. 5 is the schematic diagram at a kind of Search Results displaying interface according to an exemplary embodiment;
Fig. 6 is the schematic diagram at a kind of Search Results displaying interface according to an exemplary embodiment;
Fig. 7 is the block diagram of a kind of application group recommendation apparatus according to an exemplary embodiment;
Fig. 8 is the block diagram of a kind of application group recommendation apparatus according to an exemplary embodiment;
Fig. 9 is the block diagram of a kind of application group recommendation apparatus according to an exemplary embodiment;
Figure 10 is the block diagram of a kind of application group recommendation apparatus according to an exemplary embodiment;
Figure 11 is the block diagram of a kind of application group recommendation apparatus according to an exemplary embodiment.
Embodiment
For making object of the present disclosure, technical scheme and advantage clearly understand, below in conjunction with embodiment and accompanying drawing, the disclosure is described in further details.At this, exemplary embodiment of the present disclosure and illustrating for explaining the disclosure, but not as to restriction of the present disclosure.
Disclosure embodiment provides a kind of application group recommend method and device, is described in detail to the disclosure below in conjunction with accompanying drawing.
Fig. 1 is the block diagram of a kind of network system according to an exemplary embodiment, and as shown in Figure 1, this network system comprises terminal and server, is connected between this terminal with this server by network.
This terminal is for obtaining the keyword for searching for application, and send application searches request to server, this application searches request comprises this keyword.This server is for receiving this application searches request, and from the application group stored, obtain the application group with this Keywords matching, this application group comprises multiple application, sends the message comprising this application group to this terminal.When this terminal is also for receiving this message, shows in interface at Search Results, showing this application group.
Fig. 2 is the process flow diagram of a kind of application group recommend method according to an exemplary embodiment, and as shown in Figure 2, application group recommend method is used for, in server, comprising the following steps:
In step 201, the application searches request that receiving terminal sends, this application searches request comprises keyword.
In step 202., from the application group stored, obtain the application group with this Keywords matching, this application group comprises multiple application.
In step 203, send the message comprising this application group to this terminal, this message is used to indicate this terminal and shows in interface at Search Results, shows this application group.
The method that the present embodiment provides, by prestoring application group, when receiving application searches request, from the application group stored, obtain the application group with Keywords matching, recommend the application group got to user, for user provides the Search Results of various dimensions, improve the conversion ratio applied in recommended application group.
In another embodiment, the method also comprises:
Determine predeterminated position, this predeterminated position is used to indicate the display location of this application group;
Send this predeterminated position to this terminal, this terminal is used for this predeterminated position shown at this Search Results in interface, shows this application group.
In another embodiment, the method also comprises:
From the application stored, obtain the application with this Keywords matching;
Send this application to this terminal, this terminal is used for showing in interface at this Search Results, shows this application.
In another embodiment, from the application group stored, the application group with this Keywords matching should be obtained, comprising:
Obtain the application group of title and this Keywords matching; Or,
Obtain the application group of type and this Keywords matching; Or,
Obtain the application group of label and this Keywords matching.
In another embodiment, from the application group stored, the application group with this Keywords matching should be obtained, comprising:
According to preset algorithm and this keyword, calculate the score value of each application group in the multiple application group stored;
According to score value order from big to small, from the plurality of application group, choose the application group of preset number.
In another embodiment, this calculates the score value of each application group in the multiple application group stored according to preset algorithm and this keyword, comprising:
For each application group, calculate the similarity between the title of this application group and this keyword;
According to the issue duration of this application group, calculate the time decay factor of this application group;
Calculate download and the value of each application in this application group;
Calculate and eachly in this application group be applied in weight in the application searches result corresponding with this keyword and value;
According to this similarity, this time decay factor, this download and value and this weight and value, calculate the score value of this application group.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation embodiment of the present disclosure, this is no longer going to repeat them.
Fig. 3 is the process flow diagram of a kind of application group recommend method according to an exemplary embodiment, and as shown in Figure 3, application group recommend method is used for, in terminal, comprising the following steps:
In step 301, the keyword for searching for application is obtained.
In step 302, send application searches request to server, this application searches request comprises this keyword, and this application searches request comprises the message with the application group of this Keywords matching for asking this server to return.
In step 303, when receiving the message, show in interface at Search Results, show this application group.
The method that the present embodiment provides, by sending the application searches request comprising keyword to server, when receiving message that server returns, that comprise with the application group of this Keywords matching, show in interface at Search Results, show this application group, to user's exemplary application group, for user provides the Search Results of various dimensions, the conversion ratio applied in recommended application group can be improve.
In another embodiment, the method also comprises:
Receive the predeterminated position that this server sends, this predeterminated position is used to indicate the display location of this application group;
Show this predeterminated position in interface at this Search Results, show this application group.
In another embodiment, the method also comprises:
When receiving the application with this Keywords matching that this server sends, showing in interface at this Search Results, showing this application.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation embodiment of the present disclosure, this is no longer going to repeat them.
Fig. 4 is the process flow diagram of a kind of application group recommend method according to an exemplary embodiment, and as shown in Figure 4, the interaction agent of the present embodiment is terminal and server, comprises the following steps:
In step 401, terminal obtains the keyword for searching for application, and send application searches request to server, this application searches request comprises this keyword.
In the present embodiment, this terminal can show search interface, obtains the keyword for searching for application in this search interface, and sends application searches request to this server, this application searches request comprises this keyword, to search the application with this Keywords matching.
Wherein, this terminal can show search column and search option in search interface, and user can input keyword in this search column, and clicks this search option, when this terminal detects the clicking operation to this search option, obtain the keyword that user inputs in this search column.Or this terminal can show multiple keyword in search interface, user can choose arbitrary keyword from multiple keyword, when this terminal detects that user operates the selection of arbitrary keyword, obtains this keyword.
During practical application, this terminal can install application shop, in this application shop, show search interface, keyword is obtained in this search interface, and send application searches request to this server, in subsequent process, this terminal can show in this application shop that Search Results shows interface.
In step 402, when server receives this application searches request, from the application stored, obtain the application with this Keywords matching.
In the present embodiment, server has prestored multiple application, and as game application, chat application, weather application, navigation application etc., the present embodiment does not limit this.When this server receives this application searches request, from the multiple application stored, the application with this Keywords matching can be obtained, to return to this terminal.
Such as, the application message of each application of this server stores, then for each application, this server can judge whether this application message mates with this keyword, if this application message and this Keywords matching, then determines this application and this Keywords matching.And, when judging whether this application message mates with this keyword, this server can adopt preset matching algorithm, calculate the similarity between this application message and this keyword, when this similarity is greater than predetermined threshold value, this application and this Keywords matching can be determined, when this similarity is not more than this predetermined threshold value, this application and this crucial word mismatch can be determined.Wherein, this predetermined threshold value is pre-determined by this server, and the present embodiment does not limit this.
Wherein, this application message comprises Apply Names, application type, applying label or other information, this applying label can be pre-set by the maintainer of this server to be determined or determines the evaluation of this application according to user, and the present embodiment does not limit this.
So, when judging this application and this Keywords matching, this server can judge whether this Apply Names mates with this keyword, if this Apply Names and this Keywords matching, then determines this application and this Keywords matching.Or this server can judge whether this application type mates with this keyword, if this application type and this Keywords matching, then determine this application and this Keywords matching.Or this server can judge whether the label of this application mates with this keyword, if the label of this application and this Keywords matching, then determine this application and this Keywords matching.The present embodiment is to judging that the mode whether this application and this keyword mate does not limit.
This server can by judging whether each application mates with this keyword, thus determine to apply with at least one of this Keywords matching, as the application searches result that this keyword is corresponding, returns to this terminal.
In step 403, server, from the application group stored, obtains the application group with this Keywords matching.
In the present embodiment, this server prestores multiple application group, and each application group comprises multiple application, and this application group can be application special topic or application ranking list etc.The type of multiple application in same application group can be identical, or the manufacturer of multiple application in same application group can be identical, or the issuing time of multiple application in same application group can be identical.Such as, photography applications special topic comprises photography intelligent application, beautiful figure application etc., or be included in multiple application etc. of issuing in nearest a week in more recent application ranking list, the present embodiment does not limit this.
Wherein, the plurality of application group can be arranged by the maintainer of this server, or to be divided multiple application by arbitrary network user and be uploaded to this server, and the present embodiment does not also limit this.
When this server receives this application searches request, from the multiple application group stored, the application group with this Keywords matching can be obtained, the application group with this Keywords matching is recommended user.
Such as, the detail information of each application group of this server stores, then for each application group, this server can judge whether the detail information of this application group mates with this keyword, if this detail information and this Keywords matching, then determine this application group and this Keywords matching.
Wherein, this detail information comprises the title of application group, type, label or other information etc., and the present embodiment does not limit this.So, when judging whether this application group mates with this keyword, this server can judge whether the title of this application group mates with this keyword, if the title of this application group and this Keywords matching, then determines this application group and this Keywords matching.Or this server can judge whether the type of this application group mates with this keyword, if the type of this application group and this Keywords matching, then determine this application group and this Keywords matching.Or this server can judge whether the label of this application group mates with this keyword, if the label of this application group and this Keywords matching, then determine this application group and this Keywords matching.
Wherein, the label of application group can be arranged by the maintainer of this server, or determines the evaluation of this application group according to user, and the present embodiment does not limit this.By arranging the label of application group, when mating with keyword, improve coupling degree of accuracy.
By adopting above-mentioned matching way, this server can get the application group of title and this Keywords matching, or gets the application group of type and this Keywords matching, or gets the application group of label and this Keywords matching.Certainly, this server can also obtain the detail information of other types and the application group of this Keywords matching, and the present embodiment does not limit this.
During practical application, this server only can obtain the application group of preset number, and this preset number can be pre-determined by this server, or determines according to the application numbers with this Keywords matching.This preset number can be 1 or 2 etc., and the present embodiment does not limit this.
Such as, this preset number is 2, this server can choose from multiple application group 2 with the application group of this Keywords matching, recommend user.Or, when this server determines to only have 1 with the application group of this Keywords matching, can no longer to user's exemplary application group.
In addition, this server according to preset algorithm, can also calculate the score value of each application group in the multiple application group stored, according to score value order from big to small, chooses the application group of preset number, recommend user from the plurality of application group.
For each application group, this server according at least one item in the weight in the application searches result corresponding with this keyword of each application in the download of each application in the issue duration of the title of this application group, this application group, this application group and this application group, can calculate the score value of this application group.
That is to say, the score value that this server calculates this application group can comprise the following steps (1)-(5):
(1) the similarity f1 between the title of this application group and this keyword is calculated.
This server can according to pre-set text matching algorithm, calculate the title of this application group and the similarity of this keyword, this similarity is larger, represents that the title of this application group is more similar to this keyword, this similarity is less, represent the title of this application group and this keyword more dissimilar.Wherein, this pre-set text matching algorithm can be TFIDF (TermFrequencyInverseDocumentFrequency, word frequency-reverse document-frequency) matching algorithm, BM25 matching algorithm etc., and the present embodiment does not limit this.
(2) according to the issue duration of this application group, the time decay factor f2 of this application group is calculated.
This server can determine the issue duration of this application group, and adopt time decay algorithm, calculate the time decay factor of this application group, make this time decay factor and this issue duration negative correlation, namely the issue duration of this application group is larger, this time decay factor is less, and the issue duration of this application group is less, and this time decay factor is larger.
(3) download and the value f3 of each application in this application group is calculated.
This server can obtain the download of each application in this application group, and download is larger, and represent that application is more popular, then this server can calculate download and the value of each application, represents the popular degree of this application group with this download and value.
In addition, in practical application, the numerical value of the download of application is usually larger, then in order to ensure that the download applied and the parameter such as time decay factor are in same numerical range, this server can be normalized the download calculated and value, obtain normalized value, make this normalized value belong to default value scope, represent the popular degree of this application group with this normalized value.Wherein, this default value scope can be (0,1) or other numerical ranges etc., and the present embodiment does not limit this.
(4) calculate and eachly in this application group be applied in weight in the application searches result corresponding with this keyword and value f4.
What this server got can as application searches result with the application of this Keywords matching, then can comprise multiple application in this application searches result, and the application that can comprise in multiple application that this application group comprises in this application searches result, then the application that this application group and this application searches result include is applied as specifying, the each appointment that can calculate in this application group of this server is applied in the weight in this application searches result, and calculates each weight and value of specifying application in this application group.
Such as, for each appointment application in this application group, this server can according to clicking rate order from big to small, application in this application searches result is sorted, thus determine that this appointment is applied in putting in order in this application searches result, and be applied in putting in order and application numbers in this application searches result in this application searches result according to this appointment, apply following formula, calculate this appointment and be applied in weight in this application searches result:
S
n＝(2
r(j)-1)/log(1+j)；
Wherein, j represents that this appointment is applied in putting in order in this application searches result, and n represents the application numbers in this application searches result, S
nrepresent that this appointment is applied in the weight in this application searches result, r (j) represents that this appointment is applied in the corresponding grade that puts in order in this application searches result, and r (j) is natural number.
And apply following formula, each appointment calculated in this application group is applied in weight in this application searches result and value:
Wherein, Z
nrepresent normalization factor, f4 represents that each appointment in this application group is applied in weight in this application searches result and value.
(5) weight in the application searches result corresponding with this keyword and value f4 is applied according to each in the download of each application in the time decay factor f2 of the title of this application group and the similarity f1 between this keyword, this application group, this application group and value f3, this application group, apply following formula, calculate the matching degree score between this application group and this keyword:
It should be noted that, this server only can obtain the application group of detail information and this Keywords matching, also the application group of preset number only can be obtained according to the score value of application group, or, this server first can also obtain multiple application group of detail information and this Keywords matching, calculate the score value of each application group got, again according to score value order from big to small, from multiple application group of details and this Keywords matching, obtain the application group of preset number, the present embodiment does not limit the mode that this server obtains application group.
In step 404, this server determination predeterminated position, this predeterminated position is used to indicate the display location of this application group.
During practical application, this server can determine that this application group shows the display location in interface at the Search Results of terminal, be this predeterminated position, and send this predeterminated position to this terminal, then this terminal can show the predeterminated position in interface at this Search Results, show the application group that this server returns, and in the position except this predeterminated position, show the application that this server returns.
Wherein, according to Search Results, this predeterminated position can show that the conversion ratio of each position in interface is determined.During practical application, Search Results shows that on interface, comparatively visibility point conversion ratio is higher, as Search Results shows the top at interface, first of Search Results displaying list etc.When this application group is shown in the position that conversion ratio is higher, user can be pointed out to check this application group, the recommendation success ratio of this application group can be improved.But, consider that the object that user triggers this application searches request is search application and does not lie in search application group, when comparatively visibility point shows this application group, user can be hindered to check the application searched, reduce Consumer's Experience.Therefore, this server can consider the demand to the conversion ratio of this application group and the demand to Consumer's Experience, determines this predeterminated position.
Such as, Search Results shows that the conversion ratio of each position in interface can be as shown in table 1 below, comparatively forward position conversion ratio is higher, if show this application group in comparatively forward position, user can be hindered to check the application searched, reduce Consumer's Experience, and show this application group in comparatively rearward position, the recommendation success ratio of this application group can be caused very low.Therefore, this server can consider the demand of the demand to Consumer's Experience and the recommendation success ratio to application group, determines that this predeterminated position is position 3, position 4 or position 5.
Table 1
| Position | Position 1 | Position 2 | Position 3 | Position 4 | Position 5 |
| Conversion ratio | 55.88％ | 7.39％ | 3.35％ | 2.45％ | 2.02％ |
In addition, this predeterminated position can also be determined according to each similarity applied between this keyword in the application searches result corresponding with this keyword.
Such as, when this server get title and this keyword is identical apply time, represent this application and this keyword exact matching, the object that user triggers this application searches request is exactly to search this application, unlikely can check the application group of recommendation, then in order to ensure Consumer's Experience, do not hinder user to check this application, this server can determine that this predeterminated position is position 5.And when this server does not get title and the identical application of this keyword, and when only getting the application with this keyword fuzzy matching, represent that object that user triggers this application searches request is to search for the application of some fuzzy matching, then user may check the application group of recommendation, and now this server can determine that this predeterminated position is position 4.
See Fig. 5, this keyword is " beautiful figure is elegant ", when this server gets title and this keyword identical " U.S. schemes elegant " applies, the object that expression user triggers this application searches request is search " beautiful figure is elegant " application, then this server determines that this predeterminated position is position 5, then this terminal shows the application group " photography intelligent " and " filter " of recommending in position 5.
See Fig. 6, this keyword is " photography ", this server does not get the application that name is called " photography ", and get relevant to " photography " multiple when applying, this server can determine that this predeterminated position is position 4, then this terminal shows the application group " photography intelligent " and " filter " of recommending in position 4.
In addition, when this server gets and applies with this Keywords matching multiple, can also according to the clicking rate of the similarity between application each in the plurality of application and this keyword, each application and scoring etc., determine putting in order of multiple application, send to this terminal, then this terminal show apply with this Keywords matching multiple time, can show according to putting in order of determining of this server.
In step 405, this server sends message to this terminal, and this message comprises application that this server gets, application group and this predeterminated position.
When this server gets with the application of this Keywords matching and application group, the application and application group that get is sent to this terminal, not only return the application with this Keywords matching to this terminal, the application group with this Keywords matching can also be recommended to this terminal.
It should be noted that, the step that this server obtains application can perform separately with the step obtaining application group, then when this server gets the application with this Keywords matching, the application got is sent to this terminal, and when this server gets the application group with this Keywords matching, send the application group got to this terminal.
And, after this server determines this predeterminated position, send this predeterminated position to this terminal, so that this terminal shows the predeterminated position at interface at Search Results, show this application group.In subsequent process, this server can adjust the position of terminal display application group beyond the clouds.That is to say, this server can show the situation of change of the conversion ratio of each position in interface according to this Search Results, this predeterminated position is adjusted, the predeterminated position after adjustment is sent to this terminal, then to this Search Results, this terminal shows that interface adjusts, show the predeterminated position on interface after adjustment at this Search Results, show this application group.
In a step 406, when this terminal receives the message of this server transmission, show the predeterminated position in interface at Search Results, show this application group, show other positions at interface at Search Results, show this application.
This terminal receives the message that this server sends, application and application group that this server gets at least is comprised in this message, then this terminal demonstration Search Results shows interface, show in interface at this Search Results and show this application and this application group, to show the application searched to user, and recommend the application group of coupling to user.
Wherein, when showing this application, this terminal can show Apply Names, application icon, application scoring etc., and this terminal can also show the download option of this application, and when user clicks this download option, this terminal can download this application, and installs this application.And when showing this application group, this terminal can show front cover, the title or type etc. of this application group, and the present embodiment does not limit this.
In addition, when also comprising the predeterminated position that this server is determined in this message, this terminal can show the predeterminated position in interface at this Search Results, show this application group, in the position except this predeterminated position, show this application.
If the message that this server sends comprises multiple application and multiple application group, this terminal can in the position except this predeterminated position, that determines according to this server puts in order, the plurality of application of vertical exhibition, and at this predeterminated position, laterally show multiple application group, when detect user to the slide left of this predeterminated position or to the right slide time, this terminal according to the direction of this slide, can show next application group.
See Fig. 6, when this predeterminated position is position 4, this terminal shows 1-3 position and the 5th application that displaying searches of list at this Search Results, show that the 4th of list is shown two methods group " photography intelligent " and " filter " at this Search Results, when the left slide of user to the viewing area corresponding to the 4th being detected, at this Search Results, this terminal shows that the 4th of list is shown application group " filter " and next application group.
The method that the present embodiment provides, by prestoring application group, when receiving application searches request, from the application group stored, obtain the application group with Keywords matching, recommend the application group got to user, for user provides the Search Results of various dimensions, improve the conversion ratio applied in recommended application group.And the demand of this server according to the conversion ratio to this application group and the demand determination predeterminated position to Consumer's Experience, under the prerequisite ensureing Consumer's Experience, the recommendation success ratio of application group can be improved as much as possible.
The present embodiment is used for being optimized application Search Results, the application group with Keywords matching is inserted in Search Results, as applied special topic etc., application group being recommended user, when searching for generally, the application group with Keywords matching can be found, thus the application found under segmentation dimension, and when precise search, relevant application group of classifying belonging to the application to this Keywords matching can be found, thus find other application of same type.The present embodiment can show the Search Results of various dimensions, for user provides more professional guiding, promotes the search experience of user.
Fig. 7 is the block diagram of a kind of application group recommendation apparatus according to an exemplary embodiment.See Fig. 7, this device comprises receiver module 701, acquisition module 702 and sending module 703.
Receiver module 701 is configured to the application searches request sent for receiving terminal, and this application searches request comprises keyword;
Acquisition module 702 is configured to for from the application group stored, and obtain the application group with this Keywords matching, this application group comprises multiple application;
Sending module 703 is configured to for sending the message comprising this application group to this terminal, and this message is used to indicate this terminal and shows in interface at Search Results, shows this application group.
The device that the present embodiment provides, by prestoring application group, when receiving application searches request, from the application group stored, obtain the application group with Keywords matching, recommend the application group got to user, for user provides the Search Results of various dimensions, improve the conversion ratio applied in recommended application group.
See Fig. 8, in another embodiment, this device comprises:
Position determination module 704 is configured to for determining predeterminated position, and this predeterminated position is used to indicate the display location of this application group;
This sending module 703 is also configured to for sending this predeterminated position to this terminal, and this terminal is used for this predeterminated position shown at this Search Results in interface, shows this application group.
In another embodiment, this acquisition module 702 is also configured to, for from the application stored, obtain the application with this Keywords matching;
This sending module 703 is also configured to for sending this application to this terminal, and this terminal is used for showing in interface at this Search Results, shows this application.
In another embodiment, this acquisition module 702 is also configured to the application group for obtaining title and this Keywords matching; Or, obtain the application group of type and this Keywords matching; Or, obtain the application group of label and this Keywords matching.
In another embodiment, this acquisition module 702 is also configured to, for according to preset algorithm and this keyword, calculate the score value of each application group in the multiple application group stored; According to score value order from big to small, from the plurality of application group, choose the application group of preset number.
In another embodiment, this acquisition module 702 is also configured to, for for each application group, calculate the similarity between the title of this application group and this keyword; According to the issue duration of this application group, calculate the time decay factor of this application group; Calculate download and the value of each application in this application group; Calculate and eachly in this application group be applied in weight in the application searches result corresponding with this keyword and value; According to this similarity, this time decay factor, this download and value and this weight and value, calculate the score value of this application group.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation embodiment of the present disclosure, this is no longer going to repeat them.
Fig. 9 is the block diagram of a kind of application group recommendation apparatus according to an exemplary embodiment.See Fig. 9, this device comprises acquisition module 901, sending module 902, receiver module 903 and display module 904.
Acquisition module 901 is configured to the keyword for obtaining for searching for application;
Sending module 902 is configured to for sending application searches request to server, and this application searches request comprises this keyword, and this application searches request comprises the message with the application group of this Keywords matching for asking this server to return;
Receiver module 903 is configured to for receiving this message;
Display module 904 is configured in Search Results to be shown in interface, shows this application group.
The device that the present embodiment provides, by sending the application searches request comprising keyword to server, when receiving message that server returns, that comprise with the application group of this Keywords matching, show in interface at Search Results, show this application group, to user's exemplary application group, for user provides the Search Results of various dimensions, the conversion ratio applied in recommended application group can be improve.
In another embodiment, this receiver module 903 is also configured to the predeterminated position sent for receiving this server, and this predeterminated position is used to indicate the display location of this application group;
This display module 904 is also configured in this predeterminated position in this Search Results displaying interface, shows this application group.
In another embodiment, this display module 904 is also configured to, for when receiving the application with this Keywords matching that this server sends, showing in interface, show this application at this Search Results.
Above-mentioned all alternatives, can adopt and combine arbitrarily formation embodiment of the present disclosure, this is no longer going to repeat them.
About the device in above-described embodiment, wherein the concrete mode of modules executable operations has been described in detail in about the embodiment of the method, will not elaborate explanation herein.
It should be noted that: the application group recommendation apparatus that above-described embodiment provides is when exemplary application group, only be illustrated with the division of above-mentioned each functional module, in practical application, can distribute as required and by above-mentioned functions and be completed by different functional modules, inner structure by terminal and server is divided into different functional modules, to complete all or part of function described above.In addition, the application group recommendation apparatus that above-described embodiment provides and application group recommend method embodiment belong to same design, and its specific implementation process refers to embodiment of the method, repeats no more here.
Figure 10 is the block diagram of a kind of application group recommendation apparatus 1000 according to an exemplary embodiment.Such as, device 1000 may be provided in a server.With reference to Figure 10, device 1000 comprises processing components 1022, and it comprises one or more processor further, and the memory resource representated by storer 1032, can such as, by the instruction of the execution of processing components 1022, application program for storing.The application program stored in storer 1032 can comprise each module corresponding to one group of instruction one or more.In addition, processing components 1022 is configured to perform instruction, to perform above-mentioned application group recommend method.
Device 1000 can also comprise the power management that a power supply module 1026 is configured to actuating unit 1000, and a wired or wireless network interface 1050 is configured to device 1000 to be connected to network, and input and output (I/O) interface 1058.Device 1000 can operate the operating system based on being stored in storer 1032, such as WindowsServer
tM, MacOSX
tM, Unix
tM, Linux
tM, FreeBSD
tMor it is similar.
Figure 11 is the block diagram of a kind of application group recommendation apparatus 1100 according to an exemplary embodiment.Such as, device 1100 can be mobile phone, computing machine, digital broadcast terminal, messaging devices, game console, tablet device, Medical Devices, body-building equipment, personal digital assistant etc.
With reference to Figure 11, device 1100 can comprise following one or more assembly: processing components 1102, storer 1104, power supply module 1106, multimedia groupware 1108, audio-frequency assembly 1110, the interface 1112 of I/O (I/O), sensor module 1114, and communications component 1116.
The integrated operation of the usual control device 1100 of processing components 1102, such as with display, call, data communication, camera operation and record operate the operation be associated.Processing components 1102 can comprise one or more processor 1120 to perform instruction, to complete all or part of step of above-mentioned method.In addition, processing components 1102 can comprise one or more module, and what be convenient between processing components 1102 and other assemblies is mutual.Such as, processing components 1102 can comprise multi-media module, mutual with what facilitate between multimedia groupware 1108 and processing components 1102.
Storer 1104 is configured to store various types of data to be supported in the operation of device 1100.The example of these data comprises for any application program of operation on device 1100 or the instruction of method, contact data, telephone book data, message, picture, video etc.Storer 1104 can be realized by the volatibility of any type or non-volatile memory device or their combination, as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM), ROM (read-only memory) (ROM), magnetic store, flash memory, disk or CD.
The various assemblies that power supply module 1106 is device 1100 provide electric power.Power supply module 1106 can comprise power-supply management system, one or more power supply, and other and the assembly generating, manage and distribute electric power for device 1100 and be associated.
Multimedia groupware 1108 is included in the screen providing an output interface between described device 1100 and user.In certain embodiments, screen can comprise liquid crystal display (LCD) and touch panel (TP).If screen comprises touch panel, screen may be implemented as touch-screen, to receive the input signal from user.Touch panel comprises one or more touch sensor with the gesture on sensing touch, slip and touch panel.Described touch sensor can the border of not only sensing touch or sliding action, but also detects the duration relevant to described touch or slide and pressure.In certain embodiments, multimedia groupware 1108 comprises a front-facing camera and/or post-positioned pick-up head.When device 1100 is in operator scheme, during as screening-mode or video mode, front-facing camera and/or post-positioned pick-up head can receive outside multi-medium data.Each front-facing camera and post-positioned pick-up head can be fixing optical lens systems or have focal length and optical zoom ability.
Audio-frequency assembly 1110 is configured to export and/or input audio signal.Such as, audio-frequency assembly 1110 comprises a microphone (MIC), and when device 1100 is in operator scheme, during as call model, logging mode and speech recognition mode, microphone is configured to receive external audio signal.The sound signal received can be stored in storer 1104 further or be sent via communications component 1116.In certain embodiments, audio-frequency assembly 1110 also comprises a loudspeaker, for output audio signal.
I/O interface 1112 is for providing interface between processing components 1102 and peripheral interface module, and above-mentioned peripheral interface module can be keyboard, some striking wheel, button etc.These buttons can include but not limited to: home button, volume button, start button and locking press button.
Sensor module 1114 comprises one or more sensor, for providing the state estimation of various aspects for device 1100.Such as, sensor module 1114 can detect the opening/closing state of device 1100, the relative positioning of assembly, such as described assembly is display and the keypad of device 1100, the position of all right pick-up unit 1100 of sensor module 1114 or device 1100 assemblies changes, the presence or absence that user contacts with device 1100, the temperature variation of device 1100 orientation or acceleration/deceleration and device 1100.Sensor module 1114 can comprise proximity transducer, be configured to without any physical contact time detect near the existence of object.Sensor module 1114 can also comprise optical sensor, as CMOS or ccd image sensor, for using in imaging applications.In certain embodiments, this sensor module 1114 can also comprise acceleration transducer, gyro sensor, Magnetic Sensor, pressure transducer or temperature sensor.
Communications component 1116 is configured to the communication being convenient to wired or wireless mode between device 1100 and other equipment.Device 1100 can access the wireless network based on communication standard, as WiFi, 2G or 3G, or their combination.In one exemplary embodiment, communications component 1116 receives from the broadcast singal of external broadcasting management system or broadcast related information via broadcast channel.In one exemplary embodiment, described communications component 1116 also comprises near-field communication (NFC) module, to promote junction service.Such as, can based on radio-frequency (RF) identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband (UWB) technology, bluetooth (BT) technology and other technologies realize.
In the exemplary embodiment, device 1100 can be realized, for performing above-mentioned application group recommend method by one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD) (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components.
In the exemplary embodiment, additionally provide a kind of non-transitory computer-readable recording medium comprising instruction, such as, comprise the storer 1104 of instruction, above-mentioned instruction can perform said method by the processor 1120 of device 1100.Such as, described non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc.
A kind of non-transitory computer-readable recording medium, when the instruction in described storage medium is performed by the processor of terminal, make terminal can perform a kind of application group recommend method, described method comprises:
Obtain the keyword for searching for application;
Send application searches request to server, described application searches request comprises described keyword, and described application searches request comprises the message with the application group of described Keywords matching for asking described server to return;
When receiving the message, show in interface at Search Results, show described application group.
In another embodiment, described method also comprises:
Receive the predeterminated position that described server sends, described predeterminated position is used to indicate the display location of described application group;
Show the described predeterminated position in interface at described Search Results, show described application group.
In another embodiment, described method also comprises:
When receiving the application with described Keywords matching that described server sends, showing in interface at described Search Results, showing described application.
Those skilled in the art, at consideration instructions and after putting into practice invention disclosed herein, will easily expect other embodiment of the present disclosure.The application is intended to contain any modification of the present disclosure, purposes or adaptations, and these modification, purposes or adaptations are followed general principle of the present disclosure and comprised the undocumented common practise in the art of the disclosure or conventional techniques means.Instructions and embodiment are only regarded as exemplary, and true scope of the present disclosure and spirit are pointed out by claim below.
Should be understood that, the disclosure is not limited to precision architecture described above and illustrated in the accompanying drawings, and can carry out various amendment and change not departing from its scope.The scope of the present disclosure is only limited by appended claim.
Claims (20)
1. an application group recommend method, is characterized in that, described method comprises:
The application searches request that receiving terminal sends, described application searches request comprises keyword;
From the application group stored, obtain the application group with described Keywords matching, described application group comprises multiple application;
Send the message comprising described application group to described terminal, described message is used to indicate described terminal and shows in interface at Search Results, shows described application group.
2. method according to claim 1, is characterized in that, described method also comprises:
Determine predeterminated position, described predeterminated position is used to indicate the display location of described application group;
Send described predeterminated position to described terminal, described terminal is used for the described predeterminated position shown at described Search Results in interface, shows described application group.
3. method according to claim 1, is characterized in that, described method also comprises:
From the application stored, obtain the application with described Keywords matching;
Send described application to described terminal, described terminal is used for showing in interface at described Search Results, shows described application.
4. method according to claim 1, is characterized in that, the described application group from having stored, obtaining the application group with described Keywords matching, comprising:
Obtain the application group of title and described Keywords matching; Or,
Obtain the application group of type and described Keywords matching; Or,
Obtain the application group of label and described Keywords matching.
5. method according to claim 1, is characterized in that, the described application group from having stored, obtaining the application group with described Keywords matching, comprising:
According to preset algorithm and described keyword, calculate the score value of each application group in the multiple application group stored;
According to score value order from big to small, from described multiple application group, choose the application group of preset number.
6. method according to claim 5, is characterized in that, described according to preset algorithm and described keyword, calculates the score value of each application group in the multiple application group stored, comprising:
For each application group, calculate the similarity between the title of described application group and described keyword;
According to the issue duration of described application group, calculate the time decay factor of described application group;
Calculate download and the value of each application in described application group;
Calculate and eachly in described application group be applied in weight in the application searches result corresponding with described keyword and value;
According to described similarity, described time decay factor, described download and value and described weight and value, calculate the score value of described application group.
7. an application group recommend method, is characterized in that, described method comprises:
Obtain the keyword for searching for application;
Send application searches request to server, described application searches request comprises described keyword, and described application searches request comprises the message with the application group of described Keywords matching for asking described server to return;
When receiving the message, show in interface at Search Results, show described application group.
8. method according to claim 7, is characterized in that, described method also comprises:
Receive the predeterminated position that described server sends, described predeterminated position is used to indicate the display location of described application group;
Show the described predeterminated position in interface at described Search Results, show described application group.
9. method according to claim 7, is characterized in that, described method also comprises:
When receiving the application with described Keywords matching that described server sends, showing in interface at described Search Results, showing described application.
10. an application group recommendation apparatus, is characterized in that, described device comprises:
Receiver module, for the application searches request that receiving terminal sends, described application searches request comprises keyword;
Acquisition module, for from the application group stored, obtain the application group with described Keywords matching, described application group comprises multiple application;
Sending module, for sending the message comprising described application group to described terminal, described message is used to indicate described terminal and shows in interface at Search Results, shows described application group.
11. devices according to claim 10, is characterized in that, described device comprises:
Position determination module, for determining predeterminated position, described predeterminated position is used to indicate the display location of described application group;
Described sending module, also for sending described predeterminated position to described terminal, described terminal is used for the described predeterminated position shown at described Search Results in interface, shows described application group.
12. devices according to claim 10, is characterized in that,
Described acquisition module, also for from the application stored, obtains the application with described Keywords matching;
Described sending module, also for sending described application to described terminal, described terminal is used for showing in interface at described Search Results, shows described application.
13. devices according to claim 10, is characterized in that, described acquisition module is also for obtaining the application group of title and described Keywords matching; Or, obtain the application group of type and described Keywords matching; Or, obtain the application group of label and described Keywords matching.
14. devices according to claim 10, is characterized in that, described acquisition module also for according to preset algorithm and described keyword, calculates the score value of each application group in the multiple application group stored; According to score value order from big to small, from described multiple application group, choose the application group of preset number.
15. devices according to claim 14, is characterized in that, described acquisition module also for for each application group, calculates the similarity between the title of described application group and described keyword; According to the issue duration of described application group, calculate the time decay factor of described application group; Calculate download and the value of each application in described application group; Calculate and eachly in described application group be applied in weight in the application searches result corresponding with described keyword and value; According to described similarity, described time decay factor, described download and value and described weight and value, calculate the score value of described application group.
16. 1 kinds of application group recommendation apparatus, is characterized in that, described device comprises:
Acquisition module, for obtaining the keyword for searching for application;
Sending module, for sending application searches request to server, described application searches request comprises described keyword, and described application searches request comprises the message with the application group of described Keywords matching for asking described server to return;
Receiver module, for receiving described message;
Display module, for showing in interface at Search Results, shows described application group.
17. devices according to claim 16, is characterized in that,
Described receiver module, also for receiving the predeterminated position that described server sends, described predeterminated position is used to indicate the display location of described application group;
Described display module, also for showing the described predeterminated position in interface at described Search Results, shows described application group.
18. devices according to claim 16, is characterized in that, described display module also for when receiving the application with described Keywords matching that described server sends, being shown in interface at described Search Results, being shown described application.
19. 1 kinds of application group recommendation apparatus, is characterized in that, comprising:
Processor;
For the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
The application searches request that receiving terminal sends, described application searches request comprises keyword;
From the application group stored, obtain the application group with described Keywords matching, described application group comprises multiple application;
Send the message comprising described application group to described terminal, described message is used to indicate described terminal and shows in interface at Search Results, shows described application group.
20. 1 kinds of application group recommendation apparatus, is characterized in that, comprising:
Processor;
For the storer of storage of processor executable instruction;
Wherein, described processor is configured to:
Obtain the keyword for searching for application;
Send application searches request to server, described application searches request comprises described keyword, and described application searches request comprises the message with the application group of described Keywords matching for asking described server to return;
When receiving the message, show in interface at Search Results, show described application group.
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