CN105007502B - Advertisement delivery system and its method - Google Patents
Advertisement delivery system and its method Download PDFInfo
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- CN105007502B CN105007502B CN201510445965.6A CN201510445965A CN105007502B CN 105007502 B CN105007502 B CN 105007502B CN 201510445965 A CN201510445965 A CN 201510445965A CN 105007502 B CN105007502 B CN 105007502B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/437—Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server
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- Business, Economics & Management (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Multimedia (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Signal Processing (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Databases & Information Systems (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a kind of advertisement delivery system and its method, the system, including：End is played in advertisement, sends first to Advertisement Server and asks, to ask to play advertisement；And the Advertisement Server, end is played from the advertisement and receives first request, and judge the type of the corresponding advertisement of the first request, when the adline is judged for third party's advertisement, to the advertisement play end send corresponding to the advertisement throw in code and to should advertisement alternative advertisement, wherein, the advertisement is played end and sends second request to third-party server according to the input code, to ask the advertisement, and the advertisement is played end and judges whether the third-party server can effectively send the advertisement, when judging effectively send the advertisement, play the alternative advertisement and the advertisement is played to replace in advertisement broadcasting end.
Description
Technical field
The present invention relates to the input of advertisement, more particularly, is related to a kind of advertisement delivery system and its method.
Background technology
In epoch of the current advertisement in explosive growth, increasing user obtains advertisement by the Internet.For
For businessman, the Internet also becomes the popular area of an advertisement putting, and increasing businessman is by webpage, AP etc. to particular person
Group throws in particular advertisement.
In a kind of advertisement putting mode, businessman's (also referred to as throwing wide side) is only by media (such as website, AP publishers)
System places an order, and throws wide side and does not interact with third-party server, therefore, throw advertisement side and be difficult to compare out in different media systems
On input effect.
In another kind of advertisement putting mode, input advertisement of the wide side by third-party server is thrown.Specifically, media clothes
Business device will be thrown in code according to the request of media player and be sent to media player, and media player is according to input code request
Third-party server, third-party server follow agreement by advertisement putting to media player, and media renderer plays connect afterwards
The advertisement for receiving.In the advertisement putting mode, it is related to more network transmission and server response.After testing, response timeout
The loss caused etc. reason up to nearly 10%, this partition losses serious waste media resource.
In above-mentioned advertisement putting mode, no matter the targeted customer of advertisement putting is whichever, and third-party server all can be by
Advertisement is all thrown to media player, even if the user of advertisement putting is not target group, will also throw in advertisement, so tight
Media resource is wasted again, while also increasing the cost for throwing wide side.
In view of this, the present invention provides a kind of advertisement delivery system and its method to solve the above problems.
The content of the invention
In view of this, the present invention provides a kind of advertisement delivery system, it is characterised in that include：
End is played in advertisement, sends first to Advertisement Server and asks, to ask to play advertisement；And
The Advertisement Server, plays end from the advertisement and receives first request, and judging first request, corresponding this is wide
The type of announcement, when the adline is judged for third party's advertisement, plays end to the advertisement and sends the input corresponding to the advertisement
Code and to should advertisement alternative advertisement,
Wherein, the advertisement is played end and sends second request to third-party server according to the input code, to ask this
Advertisement, and advertisement broadcasting end judges whether the third-party server can effectively send the advertisement, when judgement effectively can not send
During the advertisement, advertisement broadcasting end is played the alternative advertisement and plays the advertisement to replace.
Further, wherein, when the Advertisement Server judges the corresponding adline of the first request for regular price-line advertising,
Then end is played to the advertisement send the regular price-line advertising.
Further, wherein, the advertisement is played end and is come according to the response of network transmission situation and/or the third-party server
Judge whether the third-party server can effectively send the advertisement.
Further, wherein, the Advertisement Server is played end from the advertisement and receives the 3rd request, and judges that the 3rd please
Corresponding adline is sought, when being judged as third party's advertisement and end being played to the advertisement sending corresponding alternative advertisement, then not
End is played to the advertisement again and sends corresponding input code and the corresponding alternative advertisement.
Further, wherein, the alternative advertisement is stored in the memorizer that end is played in the advertisement.
Present invention also offers a kind of advertisement placement method, it is characterised in that include：
End is played via advertisement and the first request is sent to Advertisement Server, to ask to play advertisement；
The type of the corresponding advertisement of the first request is judged via the Advertisement Server；
When the adline being judged for third party's advertisement, send this to advertisement broadcasting end via the Advertisement Server wide
Accuse it is corresponding throw in code and to should advertisement alternative advertisement；
End is played via the advertisement and sends second request to third-party server according to the input code, to ask this wide
Accuse；
End is played via the advertisement and judges whether the third-party server can effectively send the advertisement；And
When judging effectively send the advertisement, the alternative advertisement is played via advertisement broadcasting end and be somebody's turn to do with replacing to play
Advertisement.
Further, wherein, when judging the corresponding adline of the first request for regular price-line advertising, then via the advertisement
Server is played end to the advertisement and sends the regular price-line advertising.
Further, wherein, judge the third party according to the response of network transmission situation and/or the third-party server
Whether server can effectively send the advertisement.
Further, wherein, further include：
End is played from the advertisement via the Advertisement Server and receive the 3rd request；
The corresponding adline of the 3rd request is judged via the Advertisement Server；And
When being judged as third party's advertisement and playing end to the advertisement sending corresponding alternative advertisement, then no longer to the advertisement
Play end and send corresponding input code and the corresponding alternative advertisement.
Further, wherein, store the alternative advertisement in the memorizer that end is played in the advertisement.
Advertisement delivery system proposed by the present invention and its method, with advantages below：
1) when third-party server can not send advertisement in time, it also can be to see advertisement that user plays end in advertisement,
Effective protection throws the economic interests of wide side.
2) data transfer that advertisement is played between end and Advertisement Server is saved, resource has been saved, and has been nor affected on throwing
The economic interests of wide side.
Certainly, the arbitrary product for implementing the present invention must be not necessarily required to while reaching all the above technique effect.
Description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the present invention, this
Bright schematic description and description does not constitute inappropriate limitation of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 is the schematic flow sheet of the advertisement delivery system 100 according to one embodiment of the invention.
Fig. 2 is the schematic flow sheet of the advertisement delivery system 200 according to one embodiment of the invention.
Fig. 3 is the advertisement placement method 300 according to one embodiment of the invention.
Fig. 4 is the advertisement placement method 400 according to one embodiment of the invention.
Specific embodiment
As in description and claim some vocabulary used in censuring specific components.Those skilled in the art should
It is understood that hardware manufacturer may call same component with different nouns.This specification and claims are not with name
The difference of title is used as the mode for distinguishing component, but the difference with component functionally is used as the criterion distinguished.Such as logical
The "comprising" of piece description and claim mentioned in is an open language, therefore should be construed to " include but do not limit
In ".Description subsequent descriptions are to implement the better embodiment of the present invention, and so description is the general original to illustrate the present invention
For the purpose of then, the scope of the present invention is not limited to.Protection scope of the present invention when regard the defined person of claims as
It is accurate.
Fig. 1 is the schematic flow sheet of the advertisement delivery system 100 according to one embodiment of the invention.Advertisement delivery system 100
End 101 and Advertisement Server 102 are played including advertisement.Advertisement is played end 101 and sends the first request to Advertisement Server 102, uses
To ask to play advertisement.The present invention does not limit the concrete form of the first request, and those skilled in the art can be according to design requirement
And select.Advertisement Server 102 is played end 101 from advertisement and receives the first request, after the first request is received, Advertisement Server
102 types for determining whether the corresponding advertisement of the first request.In the present invention, adline is two kinds：Regular price-line advertising and
Tripartite's advertisement.Wherein, regular price-line advertising refers to and is stored in Advertisement Server, can be transmitted directly to advertisement broadcasting by Advertisement Server
The advertisement of device；Third party's advertisement refers to the advertisement being stored in third-party server.
When Advertisement Server 102 judges the corresponding adline of the first request for regular price-line advertising, then play to advertisement
End 101 sends the regular price-line advertising.In an embodiment of the present invention, Advertisement Server 102 further includes that a memorizer (is schemed not
Show), to store to should third party's advertisement input code.When Advertisement Server 102 judges the corresponding advertisement of the first request
Adline be third party's advertisement when, then to advertisement play end 101 send the advertisement corresponding to input code.
In an embodiment of the present invention, further storage input code is corresponding standby in memory for Advertisement Server 102
Advertisement is selected, the wherein alternative advertisement is regular price-line advertising type.When Advertisement Server 102 judges the wide of the corresponding advertisement of the first request
Type is accused, during third party's advertisement, not only the input code corresponding to the advertisement to be sent to advertisement broadcasting end 101, also being broadcast to advertisement
Put end 101 and send the corresponding alternative advertisement of the input code.
Advertisement play end 101 from Advertisement Server 102 receive the corresponding input code of the first request and alternative advertisement it
Afterwards, advertisement is played end 101 and sends second request to third-party server according to the input code, to ask the advertisement.
The typically the Internet that the communication between end 101 and third-party server is relied on is played in advertisement.End 101 is played in advertisement
Second request is sent to third-party server by the Internet.But in some scenes, due to the problem of network, it is impossible in time
Send second request, in this case, third-party server also cannot the loopback corresponding advertisement of the second request broadcast to advertisement
Put end 101.In other scenes, although advertisement is played end 101 and can smoothly send the second request to third-party server, but by
In the problem of third-party server itself, it is impossible to timely respond to second request, in this case, third-party server also cannot
The loopback corresponding advertisement of the second request plays end 101 to advertisement.User thus can not advertisement play end 101 see advertisement,
Since so, the economic interests for throwing wide side have been compromised.
Therefore, in an embodiment of the present invention, advertisement plays the meeting of end 101 according to network transmission situation and/or the third party
The response of server is judging whether third-party server can effectively send advertisement.End 101 is played when advertisement and judges that third party takes
When business device effectively can send advertisement, advertisement is played end 101 and receives the advertisement of its transmission from third-party server and play the advertisement.
When end 101 is played in advertisement judges that third-party server effectively can not send advertisement, advertisement is played end 101 and is played from advertising service
The corresponding alternative advertisement of the advertisement that device 102 is received plays the advertisement to replace.Even if thus, third-party server can not be timely
Advertisement is sent, it also can be to see advertisement that user plays end 101 in advertisement, consequently, it is possible to effective protection throws the economy profit of wide side
Benefit.
Fig. 2 is the schematic flow sheet of the advertisement delivery system 200 according to one embodiment of the invention.Advertisement delivery system 200
End 201 and Advertisement Server 202 are played including advertisement.Advertisement delivery system 200 shown in Fig. 2 and the advertisement putting shown in Fig. 1
The difference of system 100 is that operation between end 201 and Advertisement Server 202 is played in advertisement.Specifically, end is played in advertisement
After 201 play the advertisement corresponding to the first request, for example, 1 hour, 1 day or 1 month, advertisement played end 201 to advertisement clothes
Business device 202 sends the 3rd and asks, to ask advertisement.Advertisement Server 202 is played end 201 from advertisement and receives the 3rd request.
Advertisement Server 202 determines whether the 3rd corresponding adline of request, when being judged as third party's advertisement and before
End 201 is played to advertisement and is transmitted across corresponding alternative advertisement, then Advertisement Server 202 is no longer played end 201 to advertisement and sends right
The input code answered and corresponding alternative advertisement, but inform that advertisement is played end 201 and has been transmitted across the corresponding letter of the 3rd request
Breath.Thus, end 201 is played in advertisement is then sent to third party's service by the request of input code received before correspondence accordingly
Device, to ask the advertisement.The advertisement broadcasting end 102 as described in Figure 1 of end 201 is played when advertisement and judges that third-party server can not
When effectively sending advertisement, then the alternative advertisement received before playing plays the advertisement to replace.Thus, saving advertisement plays end
Data transfer between 201 and Advertisement Server 202, has saved resource, and has nor affected on the economic interests for throwing wide side.
Fig. 3 is the advertisement placement method 300 according to one embodiment of the invention, is comprised the following steps.
Step 301, in step 301, plays end via advertisement and sends the first request to Advertisement Server, to ask to broadcast
Put advertisement.
Step 302, in step 302, judges the type of the corresponding advertisement of the first request via the Advertisement Server.
In the present invention, adline is two kinds：Regular price-line advertising and third party's advertisement.Wherein, regular price-line advertising is referred to and is stored in advertisement clothes
In business device, the advertisement of advertisement player can be transmitted directly to by Advertisement Server；Third party's advertisement is referred to and is stored in third party's clothes
Advertisement in business device.
Enter step 303, in step 303, via the advertising service when the adline being judged for third party's advertisement
Device to the advertisement play end send corresponding to the advertisement throw in code and to should advertisement alternative advertisement, wherein this is alternative wide
Accuse as regular price-line advertising type.
Step 304, in step 304, plays end via advertisement and sends second to third-party server according to code is thrown in
Request, to ask the advertisement.
The typically the Internet that the communication between end and third-party server is relied on is played in advertisement.Advertisement plays end by mutual
Network second request is sent to third-party server.But in some scenes, due to the problem of network, it is impossible to which sending in time should
Second request, in this case, third-party server also cannot the loopback corresponding advertisement of the second request play end to advertisement.
In other scenes, although advertisement is played end and can smoothly send the second request to third-party server, but due to third party's service
The problem of device itself, it is impossible to timely respond to this second request, in this case, third-party server also cannot loopback this second please
Corresponding advertisement is asked to play end to advertisement.User thus end can not be played in advertisement and see advertisement, so since, compromise throwing wide
The economic interests of side.
Therefore, step 305 is entered after step 304, in step 305, end is played via advertisement and is judged third party's service
Whether device can effectively send the advertisement.In an embodiment of the present invention, advertisement play end can be according to network transmission situation and/or the
The response of tripartite's server is judging whether third-party server can effectively send advertisement.
When judging effectively send the advertisement, into step 306, end is played via advertisement within step 306 and played
Alternative advertisement plays the advertisement to replace.
By the advertisement placement method 300 of the present invention, even if third-party server can not send advertisement in time, user is wide
It also can be to see advertisement to accuse and play end, consequently, it is possible to effective protection throws the economic interests of wide side.
Fig. 4 is the advertisement placement method 400 according to one embodiment of the invention, with 300 phase of advertisement placement method shown in Fig. 3
Than further comprising the steps.
Step 407, in step 407, plays end from advertisement via Advertisement Server and receives the 3rd request.
Step 408, in a step 408, judges the corresponding adline of the 3rd request via Advertisement Server.
Step 409, in step 409, when being judged as third party's advertisement and play end to advertisement sending corresponding alternative
Advertisement, then Advertisement Server is no longer to the advertisement broadcasting corresponding input code of end transmission and corresponding alternative advertisement.
Advertisement Server informs that advertisement is played end and has been transmitted across the corresponding information of the 3rd request.Thus, end is played in advertisement
The request of input code received before correspondence is sent to into third-party server accordingly then, to ask the advertisement.When
When advertisement broadcasting end method as described in Figure 3 judges that third-party server effectively can not send advertisement, then receive before playing
Alternative advertisement plays the advertisement to replace.Thus, saving the data transfer that advertisement is played between end and Advertisement Server, save
Resource, and nor affect on the economic interests for throwing wide side.
The advertisement delivery system provided using the present invention and its method, with advantages below：
1) when third-party server can not send advertisement in time, it also can be to see advertisement that user plays end in advertisement,
Effective protection throws the economic interests of wide side.
2) data transfer that advertisement is played between end and Advertisement Server is saved, resource has been saved, and has been nor affected on throwing
The economic interests of wide side.
Also, it should be noted that term " including ", "comprising" or its any other variant are intended to nonexcludability
Comprising so that a series of process, method, commodity or system including key elements not only includes those key elements, but also wrapping
Other key elements being not expressly set out are included, or also includes intrinsic for this process, method, commodity or system wanting
Element.In the absence of more restrictions, the key element for being limited by sentence "including a ...", it is not excluded that wanting including described
The process of element, method, also there is other identical element in commodity or system.
It will be understood by those skilled in the art that embodiments of the invention can be provided as method, system or computer program.
Therefore, the present invention can adopt complete hardware embodiment, complete software embodiment or with reference to the embodiment in terms of software and hardware
Form.And, the present invention can be deposited using the computer for wherein including computer usable program code at one or more is available
The shape of the computer program implemented on storage media (including but not limited to disk memory, CD-ROM, optical memory etc.)
Formula.
Embodiments of the invention are the foregoing is only, the present invention is not limited to.For those skilled in the art
For, the present invention can have various modifications and variations.All any modifications made within spirit and principles of the present invention, equivalent
Replace, improve etc., should be included within scope of the presently claimed invention.
Claims (8)
1. a kind of advertisement delivery system, it is characterised in that include：
End is played in advertisement, sends first to Advertisement Server and asks, to ask to play advertisement；And
The Advertisement Server, plays end from the advertisement and receives first request, and judge the corresponding advertisement of the first request
Type, when the adline is judged for third party's advertisement, plays end to the advertisement and sends the input code corresponding to the advertisement
With to should advertisement alternative advertisement,
Wherein, the advertisement is played end and sends second request to third-party server according to the input code, to ask the advertisement,
And the advertisement is played end and judges whether the third-party server can effectively send the advertisement, when judgement can not effectively send the advertisement
When, advertisement broadcasting end is played the alternative advertisement and plays the advertisement to replace；
Advertisement Server is played end from the advertisement and receives the 3rd and asks, and judges the corresponding adline of the 3rd request, when sentencing
Break as third party's advertisement and end is played to the advertisement and send corresponding alternative advertisement, then no longer play end to the advertisement and send right
The input code answered and the corresponding alternative advertisement.
2. advertisement delivery system as claimed in claim 1, it is characterised in that the Advertisement Server judges the first request correspondence
Adline when being regular price-line advertising, then play end to the advertisement and send the regular price-line advertising.
3. advertisement delivery system as claimed in claim 1, it is characterised in that the advertisement plays end according to network transmission situation
And/or the response of the third-party server is judging whether the third-party server can effectively send the advertisement.
4. advertisement delivery system as claimed in claim 1, it is characterised in that the alternative advertisement is stored in the advertisement and plays end
In memorizer.
5. a kind of advertisement placement method, it is characterised in that include：
End is played via advertisement and the first request is sent to Advertisement Server, to ask to play advertisement；
The type of the corresponding advertisement of the first request is judged via the Advertisement Server；
When the adline being judged for third party's advertisement, play end to the advertisement via the Advertisement Server and send the advertisement institute
It is corresponding throw in code and to should advertisement alternative advertisement；
End is played via the advertisement and sends second request to third-party server according to the input code, to ask the advertisement；
End is played via the advertisement and judges whether the third-party server can effectively send the advertisement；And when judgement can not be effective
When sending the advertisement, the alternative advertisement is played via advertisement broadcasting end and play the advertisement to replace；
Wherein, end is played from the advertisement via the Advertisement Server and receives the 3rd request；
The corresponding adline of the 3rd request is judged via the Advertisement Server；And when be judged as third party's advertisement and to
The advertisement is played end and sends corresponding alternative advertisement, then no longer play end to the advertisement and send corresponding input code and the correspondence
Alternative advertisement.
6. advertisement placement method as claimed in claim 5, it is characterised in that judge the corresponding adline of the first request
For regular price-line advertising when, then end is played to the advertisement via the Advertisement Server and sends the regular price-line advertising.
7. advertisement placement method as claimed in claim 5, it is characterised in that according to network transmission situation and/or the third party
The response of server is judging whether the third-party server can effectively send the advertisement.
8. advertisement placement method as claimed in claim 5, it is characterised in that store the alternative advertisement and play end in the advertisement
In memorizer.
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| CN201510445965.6A CN105007502B (en) | 2015-07-27 | 2015-07-27 | Advertisement delivery system and its method |
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| CN105007502B true CN105007502B (en) | 2017-03-29 |
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| CN105407165A (en) * | 2015-12-01 | 2016-03-16 | 兴天通讯技术有限公司 | Multi-stage interactive advertisement pushing system based on smart television |
| CN105472408A (en) * | 2015-12-01 | 2016-04-06 | 兴天通讯技术有限公司 | Smart television-based multi-level interaction advertisement push method |
| CN106127428B (en) * | 2016-06-17 | 2020-06-02 | 方鹏 | Method for putting advertisement bill pasted on express |
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| CN101631136A (en) * | 2008-07-18 | 2010-01-20 | 华为技术有限公司 | Method, system, terminal device and advertiser terminal for realizing interactive advertisement |
| CN101814170A (en) * | 2009-02-24 | 2010-08-25 | 上海亿动信息技术有限公司 | Control device and control method for releasing advertisement in advertisement releasing and controlling system |
| CN103024477A (en) * | 2011-09-26 | 2013-04-03 | 中兴通讯股份有限公司 | Method, device and system for implementing IPTV (internet protocol television) system advertisements |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101631136A (en) * | 2008-07-18 | 2010-01-20 | 华为技术有限公司 | Method, system, terminal device and advertiser terminal for realizing interactive advertisement |
| CN101814170A (en) * | 2009-02-24 | 2010-08-25 | 上海亿动信息技术有限公司 | Control device and control method for releasing advertisement in advertisement releasing and controlling system |
| CN103024477A (en) * | 2011-09-26 | 2013-04-03 | 中兴通讯股份有限公司 | Method, device and system for implementing IPTV (internet protocol television) system advertisements |
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