CN104835052A - Method and system for improving network advertisement delivery precision - Google Patents
Method and system for improving network advertisement delivery precision Download PDFInfo
- Publication number
- CN104835052A CN104835052A CN201410047352.2A CN201410047352A CN104835052A CN 104835052 A CN104835052 A CN 104835052A CN 201410047352 A CN201410047352 A CN 201410047352A CN 104835052 A CN104835052 A CN 104835052A
- Authority
- CN
- China
- Prior art keywords
- user
- record
- advertisement
- web advertisement
- precision
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a method and system for improving network advertisement delivery precision. The method comprises the following steps: step 1, receiving a login request from a user by servers of websites and recording login information of the user; step2, obtaining a network browsing history of the user by a network advertisement delivering department; step 3, analyzing the obtained network browsing history, and obtaining interest points of the user; and step 4, searching advertisements, being in accord with the interest points of the user, from a database by the network advertisement delivering department, and delivering the advertisements to a corresponding advertisement location on a current login webpage of the user. According to the invention, by analyzing the network browsing record of the user, networks that the user are interested in and relative specific types of the advertisements corresponding to the networks are obtained, and the advertisements of corresponding types are shown on the webpage that the user are browsing, so that the network advertisement delivery precision is improved.
Description
Technical field
The present invention improves about a kind of the method and system that the web advertisement delivers precision, particularly relates to a kind of method and system browsing record raising web advertisement delivery precision according to user.
Background technology
In current network economy, the website that large or network traffics reach certain standard for some can go Baidu or Google to apply for that commercial advertisement is thrown on oneself website, website thus the click of user to the web advertisement can be utilized to obtain certain income.
But the machine-processed delivery effect reached of delivery adopted from current web advertisement delivery business it seems that some is barely satisfactory, namely the interest coupling of ad content and user cannot well be got up by web advertisement delivery business.Such as, user is browsing oneself interested webpage, suddenly in the right of the page or ejection one Embedded advertisement, and this advertisement neither user interested and and user without any relation, the content of advertisement and the interest of user cannot connect, and so the advertisement delivery effect of web advertisement delivery business just need be had a greatly reduced quality.
Summary of the invention
For overcoming the deficiency that above-mentioned prior art exists, the object of the present invention is to provide a kind of web advertisement that improves to deliver the method and system of precision by browsing the parsing acquisition interested website of user of record and relevant comparatively concrete advertisement generic to user network, and then the advertisement of respective type to be presented on the page that user browses, thus improve the precision that the web advertisement delivers.
For reaching above-mentioned and other object, the present invention proposes a kind of method improving web advertisement delivery precision, comprises the steps:
Step one, the logging request of the server receives user of each website, the log-on message of recording user;
Step 2, the web advertisement delivers the network browsing record that business obtains user;
Step 3, analyzes the network browsing record obtained, therefrom obtains the point of interest of user;
Step 4, the web advertisement deliver business find out from database meet user interest point advertisement delivery on the respective advertisement position of the current login page of user.
Further, a kind of in step, the user login information of record is stored in the buffer memory of user browser by the server of each website.
Further, what user browsed that record comprises current site browses the browsing history in the past that stores in the browser rs cache of record and user.
Further, in step 3, browse the web interface of record link from user and parse relevant keyword, and the key word prestored in those key words and web advertisement delivery quotient data storehouse is carried out contrasting and revising, thus the scope of the point of interest of user is decided.
Further, described website is the website that the web advertisement delivers that business supports advertisement delivery.
For achieving the above object, the present invention also provides a kind of and improves the system that the web advertisement delivers precision, at least comprises:
Record module, receives user to the logging request of website, the log-on message of recording user;
Browse record and obtain module, obtain the network browsing record of user according to the record of described record module;
Analysis module, analyzes the network browsing record obtained, therefrom obtains the point of interest of user;
Delivery module is searched in advertisement, find out from database meet user interest point advertisement delivery on the respective advertisement position of the current login page of user.
Further, what user browsed that record comprises current site browses the browsing history in the past that stores in the browser rs cache of record and user.
Further, described analysis module is browsed the web interface of record link from user and is parsed relevant keyword, and the key word prestored in those key words and web advertisement delivery quotient data storehouse is carried out contrasting and revising, thus the scope of the point of interest of user is decided.
Further, described website is the website that the web advertisement delivers that business supports advertisement delivery.
Further, the user login information of record is stored in the buffer memory of user browser by described record module.
Compared with prior art, a kind of web advertisement that improves of the present invention delivers the method and system of precision by the parsing acquisition interested website of user by browsing record to user network and relevant comparatively concrete advertisement generic, and then the advertisement of respective type is presented on the page that user browses, for the web advertisement meeting user interest, user has larger click probability, thus improves the precision of web advertisement delivery.
Accompanying drawing explanation
Fig. 1 is a kind of flow chart of steps improving the method for web advertisement delivery precision of the present invention;
Fig. 2 is a kind of system architecture diagram improving the system of web advertisement delivery precision of the present invention;
Fig. 3 is the schematic diagram of the specific embodiment of the present invention.
Embodiment
Below by way of specific instantiation and accompanying drawings embodiments of the present invention, those skilled in the art can understand other advantage of the present invention and effect easily by content disclosed in the present specification.The present invention is also implemented by other different instantiation or is applied, and the every details in this instructions also can based on different viewpoints and application, carries out various modification and change not deviating under spirit of the present invention.
Fig. 1 is a kind of flow chart of steps improving the method for web advertisement delivery precision of the present invention.As shown in Figure 1, the present invention is a kind of improves the method that the web advertisement delivers precision, comprises the steps:
Step 101, Website server receives the logging request of user, the log-on message of recording user, and the buffer memory (such as in cookie) being stored in user browser.It should be noted that at this, this website is the website that the web advertisement delivers that business supports advertisement delivery.
Step 102, the web advertisement delivers the network browsing record that business obtains user.
It should be noted that network browsing record is not only herein and also comprise at the record of browsing of current site the browsing history in the past stored in the browser rs cache of user, these are all that the web advertisement delivers the commercial important foundation data analyzing user's content of interest.
Step 103, analyzes the network browsing record obtained, therefrom obtains the point of interest of user.
Here the user obtained browses the URL address link that record is all generally the browsed Webpage of user of a rule.From the web interface of its link, parse relevant keyword, and the key word prestored in these key words and web advertisement delivery quotient data storehouse is carried out contrasting and revising, thus the scope of the point of interest of user is decided.These points of interest are exactly next step carries out advertisement delivery targetedly foundation to user.
Step 104, the web advertisement deliver business find out from database meet user interest point advertisement delivery on the respective advertisement position of the current login page of user.
Fig. 2 is a kind of system architecture diagram improving the system of web advertisement delivery precision of the present invention.As shown in Figure 2, the present invention is a kind of improves the system that the web advertisement delivers precision, at least comprises: record module 201, browse record and obtain module 202, analysis module 203 and advertisement and search and deliver module 204.
Wherein record module 201 and receive the logging request of user to website, the log-on message of recording user, and be stored in the buffer memory (such as in cookie) of user browser.It should be noted that at this, this website is the website that the web advertisement delivers that business supports advertisement delivery; Browse record and obtain module 202 obtains user network browsing record according to the record of record module 201, it should be noted that at this, network browsing record is not only and is also comprised at the record of browsing of current site the browsing history in the past stored in the browser rs cache of user, and these are all that the web advertisement delivers the commercial important foundation data analyzing user's content of interest; Analysis module 203 is analyzed the network browsing record obtained, therefrom obtain the point of interest of user, the user browsing the acquisition of record acquisition module 202 browses the URL address link that record is all generally the browsed Webpage of user of a rule, analysis module 203 parses relevant keyword from its web interface linked, and the key word prestored in these key words and web advertisement delivery quotient data storehouse is carried out contrasting and revising, thus the scope of the point of interest of user is decided.These points of interest are exactly next step carries out advertisement delivery targetedly foundation to user; Advertisement search deliver module 204 find out from database meet user interest point advertisement delivery on the respective advertisement position of the current login page of user.
Fig. 3 is the schematic diagram of the specific embodiment of the present invention.Below by a specific embodiment, the present invention will be described.In the specific embodiment of the invention, analysis module 203 parses relevant key word (" Moore's Law " from the page, " Intel ", " processor "), thus judge that the scope of user's content of interest is and Intel, chip, product that processor is relevant according to these key words, and then corresponding advertisement (chip processor that Intel is up-to-date) is delivered on the advertisement position of current page.
In sum, a kind of web advertisement that improves of the present invention delivers the method and system of precision by the parsing acquisition interested website of user by browsing record to user network and relevant comparatively concrete advertisement generic, and then the advertisement of respective type is presented on the page that user browses, for the web advertisement meeting user interest, user has larger click probability, thus improves the precision of web advertisement delivery.
Above-described embodiment is illustrative principle of the present invention and effect thereof only, but not for limiting the present invention.Any those skilled in the art all without prejudice under spirit of the present invention and category, can carry out modifying to above-described embodiment and change.Therefore, the scope of the present invention, should listed by claims.
Claims (10)
1. improve the method that the web advertisement delivers precision, comprise the steps:
Step one, the logging request of the server receives user of each website, the log-on message of recording user;
Step 2, the web advertisement delivers the network browsing record that business obtains user;
Step 3, analyzes the network browsing record obtained, therefrom obtains the point of interest of user;
Step 4, the web advertisement deliver business find out from database meet user interest point advertisement delivery on the respective advertisement position of the current login page of user.
2. a kind of method improving web advertisement delivery precision as claimed in claim 1, is characterized in that: a kind of in step, the user login information of record is stored in the buffer memory of user browser by the server of each website.
3. a kind of web advertisement that improves as claimed in claim 1 delivers the method for precision, it is characterized in that: what user browsed that record comprises current site browses the browsing history in the past stored in the browser rs cache of record and user.
4. a kind of method improving web advertisement delivery precision as claimed in claim 1, it is characterized in that: in step 3, browse the web interface of record link from user and parse relevant keyword, and the key word prestored in those key words and web advertisement delivery quotient data storehouse is carried out contrasting and revising, thus the scope of the point of interest of user is decided.
5. a kind of method improving web advertisement delivery precision as claimed in claim 1, is characterized in that: described website is the website that the web advertisement delivers that business supports advertisement delivery.
6. improve the system that the web advertisement delivers precision, at least comprise:
Record module, receives user to the logging request of website, the log-on message of recording user;
Browse record and obtain module, obtain the network browsing record of user according to the record of described record module;
Analysis module, analyzes the network browsing record obtained, therefrom obtains the point of interest of user;
Delivery module is searched in advertisement, find out from database meet user interest point advertisement delivery on the respective advertisement position of the current login page of user.
7. a kind of web advertisement that improves as claimed in claim 6 delivers the system of precision, it is characterized in that: what user browsed that record comprises current site browses the browsing history in the past stored in the browser rs cache of record and user.
8. a kind of system improving web advertisement delivery precision as claimed in claim 6, it is characterized in that: described analysis module is browsed the web interface of record link from user and parsed relevant keyword, and the key word prestored in those key words and web advertisement delivery quotient data storehouse is carried out contrasting and revising, thus the scope of the point of interest of user is decided.
9. a kind of system improving web advertisement delivery precision as claimed in claim 6, is characterized in that: described website is the website that the web advertisement delivers that business supports advertisement delivery.
10. a kind of system improving web advertisement delivery precision as claimed in claim 6, is characterized in that: the user login information of record is stored in the buffer memory of user browser by described record module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410047352.2A CN104835052A (en) | 2014-02-11 | 2014-02-11 | Method and system for improving network advertisement delivery precision |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410047352.2A CN104835052A (en) | 2014-02-11 | 2014-02-11 | Method and system for improving network advertisement delivery precision |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104835052A true CN104835052A (en) | 2015-08-12 |
Family
ID=53812924
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410047352.2A Pending CN104835052A (en) | 2014-02-11 | 2014-02-11 | Method and system for improving network advertisement delivery precision |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104835052A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107491997A (en) * | 2017-09-22 | 2017-12-19 | 四川省艾普网络股份有限公司 | Information-pushing method and system |
| CN108682082A (en) * | 2018-08-02 | 2018-10-19 | 山东刑天网络科技有限公司 | A kind of intelligence express delivery cabinet interactive advertisement delivery device and put-on method |
| CN108846001A (en) * | 2018-04-11 | 2018-11-20 | 丽睿客信息科技（北京）有限公司 | The method and apparatus that menu is recommended |
| CN111094158A (en) * | 2018-01-11 | 2020-05-01 | 松下电器产业株式会社 | Presentation device and presentation method |
| CN112050822A (en) * | 2019-06-06 | 2020-12-08 | 北京百度网讯科技有限公司 | Method, system and device for generating driving route |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080235351A1 (en) * | 2005-08-30 | 2008-09-25 | Feeva Technology, Inc. | Apparatus, Systems and Methods for Targeted Content Delivery |
| CN101650724A (en) * | 2009-07-10 | 2010-02-17 | 程清（上海）信息科技有限公司 | Generating method of webpage embedded advertisement |
| CN102073956A (en) * | 2009-11-19 | 2011-05-25 | 深圳市腾讯计算机系统有限公司 | Data mining-based directional advertisement release method, system and equipment |
| CN102340514A (en) * | 2010-07-15 | 2012-02-01 | 腾讯科技（北京）有限公司 | Network information push method and system |
-
2014
- 2014-02-11 CN CN201410047352.2A patent/CN104835052A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080235351A1 (en) * | 2005-08-30 | 2008-09-25 | Feeva Technology, Inc. | Apparatus, Systems and Methods for Targeted Content Delivery |
| CN101650724A (en) * | 2009-07-10 | 2010-02-17 | 程清（上海）信息科技有限公司 | Generating method of webpage embedded advertisement |
| CN102073956A (en) * | 2009-11-19 | 2011-05-25 | 深圳市腾讯计算机系统有限公司 | Data mining-based directional advertisement release method, system and equipment |
| CN102340514A (en) * | 2010-07-15 | 2012-02-01 | 腾讯科技（北京）有限公司 | Network information push method and system |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107491997A (en) * | 2017-09-22 | 2017-12-19 | 四川省艾普网络股份有限公司 | Information-pushing method and system |
| CN111094158A (en) * | 2018-01-11 | 2020-05-01 | 松下电器产业株式会社 | Presentation device and presentation method |
| CN108846001A (en) * | 2018-04-11 | 2018-11-20 | 丽睿客信息科技（北京）有限公司 | The method and apparatus that menu is recommended |
| CN108682082A (en) * | 2018-08-02 | 2018-10-19 | 山东刑天网络科技有限公司 | A kind of intelligence express delivery cabinet interactive advertisement delivery device and put-on method |
| CN112050822A (en) * | 2019-06-06 | 2020-12-08 | 北京百度网讯科技有限公司 | Method, system and device for generating driving route |
| CN112050822B (en) * | 2019-06-06 | 2022-08-12 | 阿波罗智联(北京)科技有限公司 | Method, system and device for generating driving route |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP6640943B2 (en) | Providing content to users across multiple devices | |
| US20230091020A1 (en) | Cross-Browser, Cross-Machine Recoverable User Identifiers | |
| US11405262B2 (en) | Redirection service resource locator mechanism | |
| US9742661B2 (en) | Uniform resource locator mapping and routing system and method | |
| US7860820B1 (en) | System using content generator for dynamically regenerating one or more fragments of web page based on notification of content change | |
| CN102333092B (en) | Network user identification method and application server | |
| US20150095762A1 (en) | System and method for the dynamic provisioning of static content | |
| US10445753B1 (en) | Determining popular and trending content characteristics | |
| TW201513019A (en) | Method and system for extracting user behavior features to personalize recommendations | |
| KR20120088736A (en) | Correlating web page visits and conversions with external references | |
| US20160098765A1 (en) | Information Processing System and Information Processing Method | |
| CN104835052A (en) | Method and system for improving network advertisement delivery precision | |
| US20210004844A1 (en) | Building topic-oriented audiences | |
| US20170178187A1 (en) | Deep Link Advertisements | |
| CN103729479A (en) | Web page content statistical method and system based on distributed file storage | |
| US9043425B2 (en) | Resource locator remarketing | |
| CN103297498A (en) | Relevant content pushing method based on mobile phone client side | |
| US11120176B2 (en) | Object count estimation by live object simulation | |
| US9311285B2 (en) | Curating chat transcripts into webpages | |
| CN103164508A (en) | Systems and method for customizing browsing content according to user data | |
| KR100964090B1 (en) | Method and system for recommending advertisement keyword by analyzing log | |
| CN107436940B (en) | Method for dynamically displaying data at web front end based on user information behavior analysis | |
| US9210222B2 (en) | Browser cookie analysis and targeted content delivery | |
| CN102831124B (en) | Based on the user behavior association analysis method of outgoing telecommunication network message | |
| CN103561066A (en) | Method and system for constructing network advertisements |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| EXSB | Decision made by sipo to initiate substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20150812 |
|
| WD01 | Invention patent application deemed withdrawn after publication |