CN104794632B - A kind of advertisement loading method and device - Google Patents
A kind of advertisement loading method and device Download PDFInfo
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- CN104794632B CN104794632B CN201510149538.3A CN201510149538A CN104794632B CN 104794632 B CN104794632 B CN 104794632B CN 201510149538 A CN201510149538 A CN 201510149538A CN 104794632 B CN104794632 B CN 104794632B
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Abstract
The application provides a kind of advertisement loading method and device, this method include：Receive switching command；The next multimedia adjacent with the present multimedia being currently displayed on display screen is obtained according to the switching command；Next multimedia is advertisement；By next multimedia display on the display screen.Individually display output is regard advertisement as by this method, with common multimedia as equivalent elements so that the loading of advertisement seems more natural.
Description
Technical field
This application involves electronic technology field more particularly to a kind of advertisement loading methods and device.
Background technology
DTV has become relatively conventional recreation center of Modern Family.A large amount of excellent TV, film are filled up
The leisure time of people.This business opportunity can be caught by being also desirable that as operator.It is that operator promotes operating income to launch advertisement
One of common approach, at present mainly television startup, content loading, play pause when links when carrying advertisement.
In general, when television startup starts, full frame displaying ad content.When content loads and plays pause, normal
Overlapping display ad content on video pictures.
It can be seen that advertisement load mode of the prior art by user not enough naturally, easily repelled, so leading to advertisement
Effect is poor.
Invention content
The application provides a kind of advertisement loading method and device, inadequate to solve advertisement load mode of the prior art
The technical issues of natural.
The application first aspect provides a kind of advertisement loading method, including：
Receive switching command；
The next multimedia adjacent with the present multimedia being currently displayed on display screen is obtained according to the switching command；
Next multimedia is advertisement；
By next multimedia display on the display screen.
With reference to first aspect, in the first possible realization method of first aspect, next multimedia content
It is related to the content of the present multimedia.
With reference to first aspect or the first possible realization method of first aspect, second in first aspect are possible
In realization method, it is described by next multimedia display on the display screen, including：
By next multimedia breviary presentation of information on the display screen；
The method further includes：
Confirm that acquisition is described next more when instructing or not receiving next switching command in scheduled duration receiving
The content of media is simultaneously displayed in full screen the content.
The application second aspect provides a kind of advertisement loading method, including：
The breviary information of at least one common multimedia and the breviary information of at least one advertisement are shown on a display screen；
Receive switching command；
According to the switching command choose it is currently selected in multimedia breviary information next multimedia breviary letter
Breath；Wherein, it is described it is currently selected in breviary information or institute of the multimedia breviary information at least one common multimedia
One in the breviary information of at least one advertisement is stated, next multimedia breviary information is at least one advertisement
One in breviary information；
By next multimedia content full screen display on the display screen.
It is described by next multimedia in the first possible realization method of second aspect with reference to second aspect
Content full screen display on the display screen, including：
Confirm that acquisition is described next more when instructing or not receiving next switching command in scheduled duration receiving
The content of media is simultaneously displayed in full screen the content.
With reference to the possible realization method of the first of second aspect or second aspect, second in second aspect is possible
In realization method, the breviary information arrangement of at least one advertisement with the relevant common multimedia of the content of the advertisement
The adjacent position of breviary information.
The application third aspect provides a kind of advertisement loading device, including：
Receiving unit, for receiving switching command；
Processing unit is adjacent with the present multimedia being currently displayed on display screen for being obtained according to the switching command
Next multimedia；And by next multimedia display on the display screen；Wherein, next multimedia is advertisement.
With reference to the third aspect, in the first possible realization method of the third aspect, next multimedia content
It is related to the content of the present multimedia.
With reference to the possible realization method of the first of the third aspect or the third aspect, second in the third aspect is possible
In realization method, the processing unit is specifically used for：
By next multimedia breviary presentation of information on the display screen；
The processing unit is additionally operable to receive confirmation instruction in the receiving unit or not received in scheduled duration
During to next switching command, obtain next multimedia content and be displayed in full screen the content on the display screen.
The application fourth aspect provides a kind of advertisement loading device, including：
Processing unit, for the breviary information of the breviary information of at least one common multimedia and at least one advertisement to be shown
Show on a display screen；
Receiving unit, for receiving switching command；
The processing unit is additionally operable to：According to the switching command choose it is currently selected in multimedia breviary information
Next multimedia breviary information；By next multimedia content full screen display on the display screen；Wherein, it is described to work as
Breviary information or at least one advertisement of the preceding selected multimedia breviary information at least one common multimedia
Breviary information in one, next multimedia breviary information at least one advertisement breviary information in one
It is a.
With reference to fourth aspect, in the first possible realization method of fourth aspect, the processing unit is specifically used for：
When the receiving unit receives confirmation instruction or do not receive next switching command in scheduled duration, under acquisition is described
One multimedia content is simultaneously displayed in full screen the content.
With reference to the possible realization method of the first of fourth aspect or fourth aspect, second in fourth aspect is possible
In realization method, the breviary information arrangement of at least one advertisement with the relevant common multimedia of the content of the advertisement
The adjacent position of breviary information.
The 5th aspect of the application provides a kind of electronic equipment, including：
Receiver, for receiving switching command；
Processor is adjacent with the present multimedia being currently displayed on display screen for being obtained according to the switching command
Next multimedia；And by next multimedia display on the display screen；Wherein, next multimedia is advertisement.
With reference to the 5th aspect, in the first possible realization method of the 5th aspect, next multimedia content
It is related to the content of the present multimedia.
With reference to the first possible realization method of the 5th aspect or the 5th aspect, second at the 5th aspect is possible
In realization method, the processor is specifically used for：
By next multimedia breviary presentation of information on the display screen；
The processor is additionally operable in the case where the receiver receives confirmation instruction or is not received in scheduled duration
During one switching command, obtain next multimedia content and be displayed in full screen the content on the display screen.
The 6th aspect of the application provides a kind of electronic equipment, including：
Processor, for by the breviary presentation of information of the breviary information of at least one common multimedia and at least one advertisement
On a display screen；
Receiver, for receiving switching command；
The processor is additionally operable to：According to the switching command choose it is currently selected in multimedia breviary information under
One multimedia breviary information；By next multimedia content full screen display on the display screen；Wherein, it is described current
Selected multimedia breviary information is the breviary information of at least one common multimedia or at least one advertisement
One in breviary information, next multimedia breviary information is one in the breviary information of at least one advertisement
It is a.
With reference to the 6th aspect, in the first possible realization method of the 6th aspect, the processor is specifically used for：
When the receiver receives confirmation instruction or do not receive next switching command in scheduled duration, obtain described next more
The content of media is simultaneously displayed in full screen the content.
With reference to the first possible realization method of the 6th aspect or the 6th aspect, second at the 6th aspect is possible
In realization method, the breviary information arrangement of at least one advertisement with the relevant common multimedia of the content of the advertisement
The adjacent position of breviary information.
One or more technical solutions provided in the embodiments of the present application have at least the following technical effects or advantages：
In the embodiment of the present application, using advertisement as the element with ordinary video equity together as the multimedia of display output
One of, so by switching command, advertisement will be switched to, advertisement is shown on a display screen as individually display output.Cause
This, this method is compared to the mode in the prior art by advertisement Overlapping display on the picture of ordinary video, more naturally.Into
One step because advertisement is exported as individually display, also as ordinary video, is seen and is not seen and picture is being shown
It is stopped on screen and how long depends entirely on user, so being actively to receive advertisement by user rather than be forced to receive, so the effect of advertisement
Fruit is also more preferable.
Description of the drawings
Fig. 1 is the flow chart of a kind of advertisement loading method that one embodiment of the application provides；
Fig. 2 a- Fig. 2 b are the display schematic diagram of present multimedia provided in one embodiment of the application；
Fig. 3 is the multimedia breviary message queue schematic diagram provided in one embodiment of the application；
Fig. 4 a- Fig. 4 b are the display schematic diagram of advertisement that one embodiment of the application provides；
Fig. 5 is the flow chart of a kind of advertisement loading method that another embodiment of the application provides；
Fig. 6 a- Fig. 6 c are the decomposition diagram of each step in Fig. 5 flow charts；
Fig. 7 is the functional block diagram of a kind of advertisement loading device that one embodiment of the application provides；
Fig. 8 is the structure diagram of a kind of electronic equipment that one embodiment of the application provides；
Fig. 9 is the functional block diagram of a kind of advertisement loading device that another embodiment of the application provides；
Figure 10 is the structure diagram of a kind of electronic equipment that another embodiment of the application provides.
Specific embodiment
The embodiment of the present application provides a kind of advertisement loading method and device, to solve advertisement loading side of the prior art
The technical issues of formula is not diversified enough.
Purpose, technical scheme and advantage to make the embodiment of the present application are clearer, below in conjunction with the embodiment of the present application
In attached drawing, the technical solution in the embodiment of the present application is clearly and completely described, it is clear that described embodiment is
Some embodiments of the present application, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art
All other embodiments obtained without creative efforts shall fall in the protection scope of this application.
The terms "and/or", only a kind of incidence relation for describing affiliated partner, expression may have three kinds of passes
System, for example, A and/or B, can represent：Individualism A exists simultaneously A and B, these three situations of individualism B.In addition, herein
Middle character "/", it is a kind of relationship of "or" to typically represent forward-backward correlation object.
It please refers to Fig.1, the flow chart of a kind of advertisement loading method provided for one embodiment of the application.This method can answer
In the electronic equipments such as DTV, Web TV, mobile phone, tablet computer, computer.Electronic equipment includes a display
Screen.
As shown in Figure 1, this method includes the following contents：
Step 101：Receive switching command；
Step 102：According to the switching command obtain it is adjacent with the present multimedia being currently displayed on display screen under
One multimedia；Next multimedia is advertisement；
Step 103：By next multimedia display on a display screen.
Convenient for illustrating the implementation process of advertisement loading method in the embodiment of the present application, each step described in detail below
Specific embodiment.
Before step 101, present multimedia is shown on a display screen, and the form of display can be as shown in Figure 2 a
Be displayed in full screen present multimedia content or as shown in Figure 2 b display present multimedia breviary information.The breviary
Information includes the description information of the image sectional drawing of present multimedia and/or the content to present multimedia.Certainly, in practice
In, breviary information can also be the information of other forms, and the application is not especially limited.
Optionally, present multimedia is ordinary video either advertisement.
At this point, if user is not desired to continue to watch present multimedia, it is desirable to during switching viewing content, can pass through remote controler
Input unit inputting switching command on zap keys either electronic equipment, then it is corresponding, step 101 is carried out, i.e.,
Receive switching command.
After switching command is received, step 102 is next performed, i.e., is obtained according to switching command with being currently displayed at
The adjacent next multimedia of present multimedia on display screen.
Specifically, there are a multimedia content queue, which includes ordinary video and advertisement.Either deposit
In a multimedia breviary message queue, which includes the breviary information of ordinary video and the breviary information of advertisement.Its
In, ordinary video is, for example, the non-commercial paper video such as TV play, film, variety show.
As shown in figure 3, the schematic diagram for a multimedia breviary message queue.It is the image section of ordinary video 1 successively
The image section of figure, the image sectional drawing of ordinary video 2, the image sectional drawing of ordinary video 3, the image sectional drawing of advertisement 1, ordinary video 4
Figure, the image sectional drawing of ordinary video 5 and the image sectional drawing of advertisement 2.First term in queue and end to end with the tail item in queue,
Entire queue is reciprocation cycle.And queue can be from two opposite direction cycles.As an example it is assumed that present multimedia
For ordinary video 3, then if user presses the right button of remote controler, then that determines in a step 102 is adjacent next
Multimedia is advertisement 1.If user presses the left button of remote controler, then that determines in a step 102 is adjacent next
Multimedia is ordinary video 2.
In the embodiment of the present application, it is assumed that the next multimedia determined in step 102 is advertisement.
In alternatively possible embodiment, it is assumed that next multimedia is contained in the description information of present multimedia
Instruction information.The instruction information is, for example, channel number, multimedia number etc..So it can also be determined according to the instruction information
Next multimedia.
After next multimedia is determined, step 103 is next performed, i.e., by next multimedia display in display screen
On.
A kind of possible embodiment of step 103 is：By next multimedia breviary presentation of information on a display screen (such as
Shown in Fig. 4 a).If multimedia breviary message queue, then when determining next multimedia in a step 102, naturally
Next multimedia breviary information is just obtained, and by the breviary presentation of information on a display screen.If multimedia content
Queue, then when determining next multimedia, can next multimedia breviary information be obtained according to next multimedia content,
Then by next multimedia breviary presentation of information on a display screen.
In the condition shown in fig. 4 a, this method further includes：It is receiving confirmation instruction or is not being connect in scheduled duration
When receiving next switching command, obtain next multimedia content and be displayed in full screen the content.
Specifically, when showing the breviary information shown in Fig. 4 a, user can determine that oneself is thought not according to breviary information
Want to watch, if it is desired to viewing, then confirmation button on remote controler can be pressed or in scheduled duration not by video
Switching key, then electronic equipment needs to play next multimedia content with regard to default user, so obtaining next multimedia
Content is simultaneously displayed in full screen on a display screen.In the present embodiment, that is, the content of advertisement is obtained, and is displayed in full screen the advertisement.Advertisement
Content can be picture, video or three-dimensional animation etc..As shown in Figure 4 b.
If next switching command is received in scheduled duration, then continue to perform step 102 and step 103.
It can be seen that by the method in the embodiment of the present application, can both shown with played in full screen advertisement and advertisement picture
Residence time in display screen is determined by user.When user is not desired to viewing, can directly skip, it, can when user thinks viewing
With full screen display, deep understanding ad content so being a kind of natural advertisement load mode of comparison, reduces user to wide
The repulsion heart of announcement.
The alternatively possible embodiment of step 103 is：By next multimedia content full screen display on a display screen.
As shown in Figure 4 b.
Specifically, if it is multimedia content queue, then it is full frame aobvious just to directly acquire next multimedia content
Show on a display screen.If it is multimedia breviary message queue, then after next multimedia breviary information is determined,
According to a multimedia content under the breviary acquisition of information, next multimedia content is directly then in full screen in display screen
On.
If user is not desired to viewing advertisement, then can continue to press the video switching key on remote controler, hold again
Row step 102 and step 103 are switched to next multimedia next multimedia.In other words, the content of advertisement is on a display screen
Residence time is also to be determined by user.
The advertisement load mode shown in FIG. 1 it can be seen from above description, using advertisement as and ordinary video equity member
Element, so by switching command, will be switched to advertisement, advertisement is as individual together as one of multimedia of display output
Display output display is on a display screen.Therefore, this method is compared in the prior art by advertisement Overlapping display in ordinary video
Mode on picture, more naturally.Further, if user is not desired to viewing advertisement, then step 101 can be continued to execute
To step 103, advertisement is skipped, is switched to ordinary video picture, so the autonomous selectivity of user is larger, so not allowing to be also easy to produce
Resentful attitudes.
In a further embodiment, next multimedia content is related to the content of present multimedia.Specifically, exist
In aforementioned queue, the breviary information arrangement of ad content or advertisement is in the content of the relevant ordinary video of content or breviary information
Adjacent position.For example, shown in please referring to Fig.3, it is assumed that ordinary video 1, ordinary video 2, ordinary video 3 are that basketball is competing
Skill class program, then the content of advertisement 1 can be about basketball.Thus so that advertisement launch it is more purposive and
Specific aim, also more effectively.And for a user, it is so also more convenient, natural.
Referring next to the flow chart of a kind of advertisement loading method shown in Fig. 5, provided for another embodiment of the application.
As shown in figure 5, this method includes：
Step 201：The breviary information of at least one common multimedia and the contracting of at least one advertisement are shown on a display screen
Slightly information；
Step 202：Receive switching command；
Step 203：According to the switching command choose it is currently selected in multimedia breviary information next multimedia
Breviary information；Wherein, the breviary information or extremely of multimedia breviary information in currently selected at least one common multimedia
One in the breviary information of a few advertisement, next multimedia breviary information is in the breviary information of at least one advertisement
One；
Step 204：By next multimedia content full screen display on a display screen.
Specifically, it please refers to shown in Fig. 6 a, shows 8 multimedia breviary information on a display screen.Wherein, commonly
Video 1, ordinary video 2 to ordinary video 5 are common multimedia.Advertisement 1 to advertisement 3 is advertisement.For example, user's pressing is distant
The homepage key on device is controlled, can show picture as shown in Figure 6 a.And then user can be cut by the video pressed on remote controler
Change button, it is the image sectional drawing of ordinary video 1 that first selected.When user presses right button again, ordinary video 2
Image sectional drawing is just selected.Then user presses right button again, then the image sectional drawing of ordinary video 3 is just selected.In this reality
It applies in example it is assumed that the multimedia breviary information in currently selected is the image sectional drawing of ordinary video 3, such as dotted line frame institute in Fig. 6 a
Show.Which the breviary information that dotted line frame can be used for user is prompted currently to choose is.
In the case of Fig. 6 a, if the video switching that user is pressed on the video switch key either keyboard of remote controler is pressed
Key, then carry out step 202, that is, receive switching command.
Next step 203 is performed：Choose it is currently selected in multimedia breviary information next multimedia contracting
Slightly information.According to the difference of switching command, next multimedia breviary information be likely located at it is currently selected in multimedia contracting
Slightly before information, it is also possible to later, depending on the switching direction corresponding to video switching key.In this example, it is assumed that
User's pressing is left button, then next multimedia breviary information is latter for the multimedia breviary information in currently selected
It is a.For example, in the case of shown in Fig. 6 a, next multimedia breviary information is the image sectional drawing of advertisement 1.
Next step 204 is performed, i.e., by next multimedia content full screen display on a display screen.
A kind of possible embodiment of step 204 be choose in step 203 next multimedia breviary information it
Afterwards, just next multimedia content is displayed in full screen on a display screen immediately.For example, next multimedia is regarded for an advertisement
Frequently, then after the image sectional drawing of the advertisement is chosen, the video content of the advertisement is immediately obtained, it is then full frame on a display screen
Play the advertisement video.
The alternatively possible embodiment of step 204 is：After next multimedia breviary information is chosen, if connect
It receives confirmation instruction or when not receiving next switching command in scheduled duration, just obtains next multimedia content and complete
Screen shows the content.Specifically, usually after next multimedia breviary information is chosen, user is if it is desired to see in specific
Hold, then acknowledgement key can be pressed, then carry out step 204.Either electronic equipment is arranged in scheduled duration
Next switching command is not received by, then explanation wants viewing particular content, then i.e. executable step 204.If user is not
Want to watch particular content, then inputting switching command can be continued, continue to repeat step 202 and step 203.
As seen from the above description, in the present embodiment, the breviary information of the breviary information of advertisement and ordinary video is as same
Waiting elements, display selects on a display screen for user side by side, and after advertisement is selected, advertisement can be used as individually display to export
Display is on a display screen.And whether to choose viewing and viewing how long, have user's decision, so compared to the prior art
In advertisement load mode more naturally, hommization.Further, because being that user actively receives advertisement, user is reduced
The repulsion heart so that the effect of advertisement is more preferable.
In a further embodiment, the breviary information arrangement of at least one advertisement is in the content phase with the advertisement
The adjacent position of the breviary information of the common multimedia of pass.Specifically, as shown in Figure 6 a, the image sectional drawing of advertisement 1 with it is common
The image sectional drawing of video 3 is adjacent, and the content of advertisement 3 is related to the content of ordinary video 3.Advertisement 2 and content and ordinary video 4
Content is related, so the image sectional drawing of advertisement 2 and the image sectional drawing of ordinary video 4 are in adjacent position.Thus so that wide
Announcement is more targeted, so it is also high to launch efficiency.
Based on same inventive concept, refering to what is shown in Fig. 7, for a kind of work(of advertisement loading device provided by the embodiments of the present application
Can block diagram, be used to implement the advertisement loading method shown in Fig. 1 to Fig. 4 of the present invention, the meaning of involved term please in the present embodiment
With reference to the content described in previous embodiment.The advertisement loading device includes：Receiving unit 301, for receiving switching command；
Processing unit 302 is adjacent with the present multimedia being currently displayed on display screen next more for being obtained according to switching command
Media；And by next multimedia display on a display screen；Wherein, next multimedia is advertisement.
Optionally, next multimedia content is related to the content of present multimedia.
Optionally, processing unit 302 is specifically used for：
By next multimedia breviary presentation of information on a display screen；
Processing unit 302 is additionally operable to receive confirmation instruction in receiving unit 301 or not received in scheduled duration
During next switching command, obtain next multimedia content and be displayed in full screen content on a display screen.
Various change mode in advertisement loading method and specific example in aforementioned Fig. 1 to Fig. 4 embodiment is equally applicable
In the advertisement loading device of the present embodiment, by the aforementioned detailed description to advertisement loading method, those skilled in the art can be with
The implementation of advertisement loading device in the present embodiment is apparent from, so in order to illustrate the succinct of book, this will not be detailed here.
Based on same inventive concept, refering to what is shown in Fig. 8, the structural frames for a kind of electronic equipment provided by the embodiments of the present application
Figure, is used to implement the advertisement loading method shown in Fig. 1 to Fig. 4 of the present invention, and the meaning of involved term please join in the present embodiment
Examine the content described in previous embodiment.The electronic equipment includes：Processor 401, transmitter 402, receiver 403, storage
Device 404 and I/O interfaces 405.Processor 401 can be specifically general central processing unit (CPU), can be that specific application integrates
Circuit (English：Application Specific Integrated Circuit, referred to as：ASIC), can be one or more
For the integrated circuit that program is controlled to perform.The quantity of memory 404 can be one or more.Memory 404 can include
Read-only memory (English：Read Only Memory, referred to as：ROM), random access memory (English：Random Access
Memory, referred to as：) and magnetic disk storage RAM.These memories, receiver 403 and transmitter 402 pass through bus and processor
401 are connected.Receiver 403 and transmitter 402 are used to carry out network communication with external equipment, specifically can by Ethernet,
The networks such as wireless access network, WLAN communicate with external equipment.Receiver 403 and transmitter 402 can be physics
Upper mutually independent two elements or same element physically.I/O interfaces 405 can be used for connecting mouse, key
The peripheral hardwares such as disk.
Can the instruction that stored in memory 404 can be performed with store instruction, processor 401 in memory 404.
Specifically, receiver 403, for receiving switching command；Processor 401, for according to switching command obtain with
The adjacent next multimedia of the present multimedia that is currently displayed on display screen；And by next multimedia display on a display screen；
Wherein, next multimedia is advertisement.
Optionally, next multimedia content is related to the content of present multimedia.
Optionally, processor 401 is specifically used for：
By next multimedia breviary presentation of information on a display screen；
Processor 401 is additionally operable to receive confirmation instruction in receiver 403 or not received in scheduled duration next
During switching command, obtain next multimedia content and be displayed in full screen content on a display screen.
Various change mode in advertisement loading method and specific example in aforementioned Fig. 1 to Fig. 4 embodiment is equally applicable
In the electronic equipment of the present embodiment, by the aforementioned detailed description to advertisement loading method, those skilled in the art can understand
The implementation for knowing electronic equipment in the present embodiment, so in order to illustrate the succinct of book, this will not be detailed here.
Based on same inventive concept, refering to what is shown in Fig. 9, for a kind of work(of advertisement loading device provided by the embodiments of the present application
Can block diagram, be used to implement the advertisement loading method shown in Fig. 5 to Fig. 6 c of the present invention, the meaning of involved term please in the present embodiment
With reference to the content described in previous embodiment.The advertisement loading device includes：Processing unit 501, for will be at least one general
Logical multimedia breviary information and the breviary presentation of information of at least one advertisement are on a display screen；Receiving unit 502, for receiving
Switching command；Processing unit 501 is additionally operable to：According to switching command choose it is currently selected in multimedia breviary information it is next
Multimedia breviary information；By next multimedia content full screen display on a display screen；Wherein, the multimedia in currently selected
Breviary information is one in the breviary information of at least one common multimedia or the breviary information of at least one advertisement, Xia Yiduo
The breviary information of media is one in the breviary information of at least one advertisement.
Optionally, processing unit 501 is specifically used for：Confirmation instruction is received in receiving unit 502 or in scheduled duration
When not receiving next switching command inside, obtain next multimedia content and be displayed in full screen content.
Optionally, the breviary information arrangement of at least one advertisement is in the breviary with the relevant common multimedia of the content of advertisement
The adjacent position of information.
Various change mode in advertisement loading method and specific example in earlier figures 5 to Fig. 6 c embodiments is equally applicable
In the advertisement loading device of the present embodiment, by the aforementioned detailed description to advertisement loading method, those skilled in the art can be with
The implementation of advertisement loading device in the present embodiment is apparent from, so in order to illustrate the succinct of book, this will not be detailed here.
Based on same inventive concept, refering to what is shown in Fig. 10, the structure for a kind of electronic equipment provided by the embodiments of the present application
Block diagram, is used to implement the advertisement loading method shown in Fig. 5 to Fig. 6 c of the present invention, and the meaning of involved term please in the present embodiment
With reference to the content described in previous embodiment.The electronic equipment includes：Processor 601, receiver 603, is deposited transmitter 602
Reservoir 604 and I/O interfaces 605.Processor 601 can be specifically general central processing unit (CPU), can be specific application collection
Into circuit (English：Application Specific Integrated Circuit, referred to as：ASIC), it can be one or more
A integrated circuit for program to be controlled to perform.The quantity of memory 604 can be one or more.Memory 604 can wrap
Include read-only memory (English：Read Only Memory, referred to as：ROM), random access memory (English：Random
Access Memory, referred to as：) and magnetic disk storage RAM.These memories, receiver 603 and transmitter 602 by bus with
Processor 601 is connected.Receiver 603 and transmitter 602 are used to carry out network communication with external equipment, specifically can by with
The too networks such as net, wireless access network, WLAN communicate with external equipment.Receiver 603 and transmitter 602 can be
Physically independent two elements or same element physically.I/O interfaces 605 can be used for connecting mouse
The peripheral hardwares such as mark, keyboard.
Can the instruction that stored in memory 604 can be performed with store instruction, processor 601 in memory 604.
Specifically, processor 601, for by the breviary information of at least one common multimedia and at least one advertisement
Breviary presentation of information is on a display screen；Receiver 603, for receiving switching command；Processor 601 is additionally operable to：Referred to according to switching
Enable choose it is currently selected in multimedia breviary information next multimedia breviary information；Next multimedia content is complete
Screen display is on a display screen；Wherein, the multimedia breviary information in currently selected is believed for the breviary of at least one common multimedia
One in breath or the breviary information of at least one advertisement, next multimedia breviary information is believed for the breviary of at least one advertisement
One in breath.
Optionally, processor 601 is specifically used for：Receiver 603 receive confirmation instruction or in scheduled duration not
When receiving next switching command, obtain next multimedia content and be displayed in full screen content.
Optionally, the breviary information arrangement of at least one advertisement is in the breviary with the relevant common multimedia of the content of advertisement
The adjacent position of information.
Various change mode in advertisement loading method and specific example in earlier figures 5 to Fig. 6 c embodiments is equally applicable
In the electronic equipment of the present embodiment, by the aforementioned detailed description to advertisement loading method, those skilled in the art can understand
The implementation for knowing electronic equipment in the present embodiment, so in order to illustrate the succinct of book, this will not be detailed here.
The one or more technical solutions provided in application embodiment, have at least the following technical effects or advantages：
In the embodiment of the present application, using advertisement as the element with ordinary video equity together as the multimedia of display output
One of, so by switching command, advertisement will be switched to, advertisement is shown on a display screen as individually display output.Cause
This, this method is compared to the mode in the prior art by advertisement Overlapping display on the picture of ordinary video, more naturally.Into
One step because advertisement is exported as individually display, also as ordinary video, is seen and is not seen and picture is being shown
It is stopped on screen and how long depends entirely on user, so being actively to receive advertisement by user rather than be forced to receive, so the effect of advertisement
Fruit is also more preferable.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the application
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the application
The shape of computer program product that usable storage medium is implemented on (including but not limited to magnetic disk storage and optical memory etc.)
Formula.
The application is with reference to the flow according to the method for the embodiment of the present application, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device of function specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps are performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, those skilled in the art can carry out the application essence of the various modification and variations without departing from the application
God and range.In this way, if these modifications and variations of the application belong to the range of the application claim and its equivalent technologies
Within, then the application is also intended to include these modifications and variations.
Claims (8)
1. a kind of advertisement loading method, which is characterized in that including：
Receive switching command；
The next multimedia adjacent with the present multimedia being currently displayed on display screen is obtained according to the switching command；It is described
Next multimedia is advertisement；
By next multimedia display on the display screen；
Wherein, it is described by next multimedia display on the display screen, including：
By next multimedia breviary presentation of information on the display screen；
The method further includes：
When receiving confirmation instruction or not receiving next switching command in scheduled duration, next multimedia is obtained
Content and be displayed in full screen the content.
2. the method as described in claim 1, which is characterized in that next multimedia content and the present multimedia
Content is related.
3. a kind of advertisement loading method, which is characterized in that including：
The breviary information of at least one common multimedia and the breviary information of at least one advertisement are shown on a display screen；
Receive switching command；
According to the switching command choose it is currently selected in multimedia breviary information next multimedia breviary information；Its
In, it is described it is currently selected in multimedia breviary information at least one common multimedia breviary information or it is described at least
One in the breviary information of one advertisement, next multimedia breviary information is believed for the breviary of at least one advertisement
One in breath；
By next multimedia content full screen display on the display screen；
Wherein, it is described by next multimedia content full screen display on the display screen, including：
When receiving confirmation instruction or not receiving next switching command in scheduled duration, next multimedia is obtained
Content and be displayed in full screen the content.
4. method as claimed in claim 3, which is characterized in that the breviary information arrangement of at least one advertisement with it is described
The adjacent position of the breviary information of the relevant common multimedia of content of advertisement.
5. a kind of advertisement loading device, which is characterized in that including：
Receiving unit, for receiving switching command；
Processing unit, for according to the switching command obtain it is adjacent with the present multimedia being currently displayed on display screen under
One multimedia；And by next multimedia display on the display screen；Wherein, next multimedia is advertisement；
Wherein, the processing unit is specifically used for：
By next multimedia breviary presentation of information on the display screen；
The processing unit is additionally operable in the case where the receiving unit receives confirmation instruction or is not received in scheduled duration
During one switching command, obtain next multimedia content and be displayed in full screen the content on the display screen.
6. device as claimed in claim 5, which is characterized in that next multimedia content and the present multimedia
Content is related.
7. a kind of advertisement loading device, which is characterized in that including：
Processing unit, for the breviary presentation of information of the breviary information of at least one common multimedia and at least one advertisement to be existed
On display screen；
Receiving unit, for receiving switching command；
The processing unit is additionally operable to：According to the switching command choose it is currently selected in multimedia breviary information it is next
Multimedia breviary information；By next multimedia content full screen display on the display screen；Wherein, the currently quilt
The multimedia breviary information chosen is the breviary information of at least one common multimedia or the contracting of at least one advertisement
One slightly in information, next multimedia breviary information is one in the breviary information of at least one advertisement；
Wherein, the processing unit is specifically used for：The receiving unit receive confirmation instruction or in scheduled duration not
When receiving next switching command, obtain next multimedia content and be displayed in full screen the content.
8. device as claimed in claim 7, which is characterized in that the breviary information arrangement of at least one advertisement with it is described
The adjacent position of the breviary information of the relevant common multimedia of content of advertisement.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510149538.3A CN104794632B (en) | 2015-03-31 | 2015-03-31 | A kind of advertisement loading method and device |
| PCT/CN2015/099053 WO2016155375A1 (en) | 2015-03-31 | 2015-12-25 | Advertisement loading method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510149538.3A CN104794632B (en) | 2015-03-31 | 2015-03-31 | A kind of advertisement loading method and device |
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| Publication Number | Publication Date |
|---|---|
| CN104794632A CN104794632A (en) | 2015-07-22 |
| CN104794632B true CN104794632B (en) | 2018-06-19 |
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| CN201510149538.3A Active CN104794632B (en) | 2015-03-31 | 2015-03-31 | A kind of advertisement loading method and device |
Country Status (2)
| Country | Link |
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| CN (1) | CN104794632B (en) |
| WO (1) | WO2016155375A1 (en) |
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| CN104794632B (en) * | 2015-03-31 | 2018-06-19 | 华为技术有限公司 | A kind of advertisement loading method and device |
| WO2017047848A1 (en) * | 2015-09-18 | 2017-03-23 | (주)재플 | Zapping advertisement system using multiplexing characteristics |
| CN106406898A (en) * | 2016-09-28 | 2017-02-15 | 北京金山安全软件有限公司 | Banner display method and device and electronic equipment |
| CN106406797A (en) * | 2016-09-28 | 2017-02-15 | 北京金山安全软件有限公司 | Banner display method and device and electronic equipment |
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|---|---|---|---|---|
| CN101964099A (en) * | 2009-07-21 | 2011-02-02 | 索尼公司 | Signal conditioning package, recording method and register system |
| CN103348669A (en) * | 2010-12-14 | 2013-10-09 | Lg电子株式会社 | Method for providing application menu in image display device, and image display device using same |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102301736A (en) * | 2011-07-06 | 2011-12-28 | 华为技术有限公司 | Method, device and mobile terminal for switching video display contents |
| US8930992B2 (en) * | 2012-01-19 | 2015-01-06 | Sony Corporation | TV social network advertising |
| CN103703789B (en) * | 2013-06-28 | 2018-02-02 | 华为技术有限公司 | A kind of method of data display, terminal and system |
| CN104284236A (en) * | 2014-10-22 | 2015-01-14 | 百度在线网络技术（北京）有限公司 | Method and device for controlling and playing multi-video resources on terminal |
| CN104794632B (en) * | 2015-03-31 | 2018-06-19 | 华为技术有限公司 | A kind of advertisement loading method and device |
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2015
- 2015-03-31 CN CN201510149538.3A patent/CN104794632B/en active Active
- 2015-12-25 WO PCT/CN2015/099053 patent/WO2016155375A1/en active Application Filing
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101964099A (en) * | 2009-07-21 | 2011-02-02 | 索尼公司 | Signal conditioning package, recording method and register system |
| CN103348669A (en) * | 2010-12-14 | 2013-10-09 | Lg电子株式会社 | Method for providing application menu in image display device, and image display device using same |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2016155375A1 (en) | 2016-10-06 |
| CN104794632A (en) | 2015-07-22 |
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