CN104780442A - One-way set top box based television program ratings survey method - Google Patents
One-way set top box based television program ratings survey method Download PDFInfo
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- CN104780442A CN104780442A CN201510118908.7A CN201510118908A CN104780442A CN 104780442 A CN104780442 A CN 104780442A CN 201510118908 A CN201510118908 A CN 201510118908A CN 104780442 A CN104780442 A CN 104780442A
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- channel program
- top box
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
Abstract
The invention provides a one-way set top box based television program ratings survey method. The method comprises the steps of creating an information storing area in the Flash of a set top box; after booting a system, firstly establishing a monitoring progress, monitoring broadcasting states of the programs of each channel in real time, then collecting ratings statistical information of broadcasted programs of each channel and storing the ratings statistical information in the information storing area of the Flash; and copying the ratings statistical information of the programs of each channel from the information storing area of the Flash at regular intervals, and calculating out the ratings conditions of the programs of each channel in every time period according to the ratings statistical information. The method can calculate out the ratings of the programs of each channel in every time period, thereby providing an important basis for advertisement injecting by a front end, and enabling a manufacture to get higher advertisement revenue.
Description
Technical field
The present invention relates to a kind of TV program audience rating investigation method based on one-way set-top box.
Background technology
In recent years, along with the fast development of digital video broadcasting, digital TV set-top box has become the requisite terminal of people's life & amusement, and user can watch TV by Set Top Box, plays games, the recreations such as browsing page.Therefore, a lot of businessman has all caught this business opportunity, and they, by product placement in TV programme, publicize the product of oneself with this.In order to obtain more effective ad revenue, the audience ratings of TV programme generally all first can be investigated by businessman, and selects program that some audience ratings are higher to carry out advertisement implantation, increases ad revenue with this.But traditional one-way set-top box does not have the function of viewership information investigation, this is also for the factual survey of program audience rating brings great inconvenience.
Certainly, the survey plan to TV audience rating has been had in prior art.As: Shen Qing Publication day: 2014.02.05, the Chinese invention patent of application publication number: CN 103561287 A discloses a kind of TV audience rating investigation method, and the method comprises: data acquisition; Data show; Transfer of data; Data are preserved and are analyzed; Data result is shown.Publication date: on January 23rd, 2008, publication number: the Chinese invention patent of CN 101110959A discloses the control method utilizing television digital set-top box to realize audience investigation, the method take embedded type CPU as the master controller of digital TV set-top box, it and memory module are used for storing and operating software system, and control each hardware module; By increasing a thread at the CPU of digital TV set-top box, obtain PID programme information code and device id number 2 functions, then by PID programme information code and device id number 2 functions, and the information such as switching on and shutting down, zapping is sent to data collection server to realize the investigation of audience ratings.Shen Qing Publication day: 2010.06.09, the Chinese invention patent of application publication number: CN 101729338 A discloses a kind of digital television program audience rating survey system, this system comprises: watching data collecting system, for recording the audience information of sample of users, and this information is sent to viewing-data treatment system by wireless mobile network; Viewing-data treatment system, for receiving, processing the audience information transmitted from watching data collecting system, and by the audience information typing sampling database after process by mobile radio network; Viewing-data inquiry display systems, typing programme information, sample data, provinces and cities' information etc., and in conjunction with sampling database, provide user's webpage or client-side program, so that authorized user inquiry audience rating data and ASSOCIATE STATISTICS result.
But, the survey plan of above-mentioned disclosed TV audience rating is after having gathered data, all need to transfer data to DCC by the Internet, mobile radio network or telephone network to process, therefore they can only be applied in and be connected with in the bi-directional set-top box of network, then make have more than is needed in traditional one-way set-top box.Again because still having the user of more use one-way set-top box at present, if they being all replaced by bi-directional set-top box, cost will being caused to increase and the wasting of resources, therefore, research and develop a kind of audience rating investigating scheme meaning for one-way set-top box very big.
Summary of the invention
The technical problem to be solved in the present invention, is to provide a kind of TV program audience rating investigation method based on one-way set-top box.
The present invention is achieved in that a kind of TV program audience rating investigation method based on one-way set-top box, and described method comprises the steps:
Step 1, in the Flash of Set Top Box, open up an information storage area;
After step 2, system start, first create a monitoring process, and the broadcast state of the real-time each channel program of monitoring, then gather the viewership statistics information of each channel program of broadcasting and be saved to the storage area of Flash;
Step 3, the regular viewership statistics information copying out each channel program from the storage area of Flash, and go out the viewership to each channel program in each period according to each viewership statistics Information Statistics.
Further, described viewership statistics information comprises Service Id, the broadcasting initial time of each channel program of broadcasting and plays the end time.
Further, described step 2 is specially: after system starts, and first creates one for monitoring the monitoring process of each channel program, and monitors the broadcast state of each channel program in real time; When the reproduction time monitoring a channel program is greater than a setting-up time, just gather the Service Id of current channel program and play initial time, when monitor be switched to another channel program from current channel program time, just gather the broadcasting end time of current channel program, and the Service Id of the current channel program of collection, broadcasting initial time and broadcasting end time are all saved in the storage area of Flash, then another channel program play is monitored in real time.
Tool of the present invention has the following advantages: 1, can count in each time period that user is to the audience ratings of each channel program, and this can throw in advertisement for front end and provide important evidence, makes manufacturer obtain better ad revenue; 2, solve the audience rating investigating problem of one-way set-top box, both decreased the cost changed bi-directional set-top box and bring, and reduced the wasting of resources, reach again the object of audience rating investigating.
Accompanying drawing explanation
The present invention is further illustrated in conjunction with the embodiments with reference to the accompanying drawings.
Fig. 1 is the inventive method flowchart.
Embodiment
Please refer to shown in Fig. 1, a kind of TV program audience rating investigation method based on one-way set-top box, comprising:
Step 1, in the Flash of Set Top Box, open up an information storage area;
After step 2, system start, first create a monitoring process, and the broadcast state of the real-time each channel program of monitoring, then gather the viewership statistics information of each channel program of broadcasting and be saved to the storage area of Flash.This step 2 is specially:
After system starts, first create one for monitoring the monitoring process of each channel program, and monitor the broadcast state of each channel program in real time, when the reproduction time monitoring a channel program is greater than a setting-up time (such as 1 minute), just gathers the Service Id of current channel program and play initial time; When monitor be switched to another channel program from current channel program time, just gather the broadcasting end time of current channel program, and the Service Id of the current channel program of collection, broadcasting initial time and broadcasting end time are all saved in the storage area of Flash, then another channel program play is monitored in real time.
Step 3, the regular viewership statistics information (comprise the Service Id of each channel program, play initial time and play the end time) copying out each channel program from the storage area of Flash, and go out the viewership to each channel program in each period according to each viewership statistics Information Statistics.Such as, after Set Top Box uses a period of time, just by USB flash disk insertion machine top box, and by the viewership statistics information copy of each channel program that is stored in Flash in USB flash disk; Then more welcome channel program in each time period is gone out, for providing foundation for front end advertisement putting, to reach better ad revenue according to the viewership statistics Information Statistics of each channel program copied out.
In sum, the present invention can count in each time period that user is to the audience ratings of each channel program, and this can throw in advertisement for front end and provide important evidence, makes manufacturer obtain better ad revenue; Moreover, solve the audience rating investigating problem of one-way set-top box, both decreased the cost changed bi-directional set-top box and bring, and reduced the wasting of resources, reach again the object of audience rating investigating.
Although the foregoing describe the specific embodiment of the present invention; but be familiar with those skilled in the art to be to be understood that; specific embodiment described by us is illustrative; instead of for the restriction to scope of the present invention; those of ordinary skill in the art, in the modification of the equivalence done according to spirit of the present invention and change, should be encompassed in scope that claim of the present invention protects.
Claims (3)
1. based on a TV program audience rating investigation method for one-way set-top box, it is characterized in that: comprise the steps:
Step 1, in the Flash of Set Top Box, open up an information storage area;
After step 2, system start, first create a monitoring process, and the broadcast state of the real-time each channel program of monitoring, then gather the viewership statistics information of each channel program of broadcasting and be saved to the storage area of Flash;
Step 3, the regular viewership statistics information copying out each channel program from the storage area of Flash, and go out the viewership to each channel program in each period according to each viewership statistics Information Statistics.
2. a kind of TV program audience rating investigation method based on one-way set-top box according to claim 1, is characterized in that: described viewership statistics information comprises ServiceId, the broadcasting initial time of each channel program of broadcasting and plays the end time.
3. a kind of TV program audience rating investigation method based on one-way set-top box according to claim 2, it is characterized in that: described step 2 is specially: after system starts, first create one for monitoring the monitoring process of each channel program, and monitor the broadcast state of each channel program in real time; When the reproduction time monitoring a channel program is greater than a setting-up time, just gather the Service Id of current channel program and play initial time, when monitor be switched to another channel program from current channel program time, just gather the broadcasting end time of current channel program, and the Service Id of the current channel program of collection, broadcasting initial time and broadcasting end time are all saved in the storage area of Flash, then another channel program play is monitored in real time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510118908.7A CN104780442A (en) | 2015-03-18 | 2015-03-18 | One-way set top box based television program ratings survey method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201510118908.7A CN104780442A (en) | 2015-03-18 | 2015-03-18 | One-way set top box based television program ratings survey method |
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| CN104780442A true CN104780442A (en) | 2015-07-15 |
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| CN201510118908.7A Pending CN104780442A (en) | 2015-03-18 | 2015-03-18 | One-way set top box based television program ratings survey method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106851404A (en) * | 2015-12-04 | 2017-06-13 | 北京国双科技有限公司 | Obtain the method and device of user's Homes Using TV |
| CN112203112A (en) * | 2020-10-13 | 2021-01-08 | 广州欢网科技有限责任公司 | Advertisement putting method, device and system based on Internet television |
| CN112702628A (en) * | 2020-12-22 | 2021-04-23 | 深圳佳力拓科技有限公司 | Method and system for collecting watching through set-top box based on HTTP (hyper text transport protocol) |
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| CN104410873A (en) * | 2014-11-19 | 2015-03-11 | 北京国双科技有限公司 | Method and device of detecting number of television channel users |
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2015
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| US20020124256A1 (en) * | 2000-04-27 | 2002-09-05 | Tetsuya Suzuka | Program guide display and recording/reproducing apparatus |
| WO2007101368A1 (en) * | 2006-03-08 | 2007-09-13 | Kamfu Wong | Personal and regional commercial television advertisement broadcasting system and the method thereof |
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| CN106851404A (en) * | 2015-12-04 | 2017-06-13 | 北京国双科技有限公司 | Obtain the method and device of user's Homes Using TV |
| CN112203112A (en) * | 2020-10-13 | 2021-01-08 | 广州欢网科技有限责任公司 | Advertisement putting method, device and system based on Internet television |
| CN112702628A (en) * | 2020-12-22 | 2021-04-23 | 深圳佳力拓科技有限公司 | Method and system for collecting watching through set-top box based on HTTP (hyper text transport protocol) |
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Application publication date: 20150715 |