CN104753975A - Method and system for controlling release of network medium information - Google Patents
Method and system for controlling release of network medium information Download PDFInfo
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- CN104753975A CN104753975A CN201310729456.7A CN201310729456A CN104753975A CN 104753975 A CN104753975 A CN 104753975A CN 201310729456 A CN201310729456 A CN 201310729456A CN 104753975 A CN104753975 A CN 104753975A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/53—Network services using third party service providers
Abstract
The invention discloses a method and a system for controlling release of network medium information. The method comprises the steps of determining a release value corresponding to a release request of to-be-released network medium information; estimating release impairment amount corresponding to an orientation dimension of the release request; if the estimated release impairment amount exceeds the release value, subdividing the orientation dimension of the release request so as to obtain secondary orientation dimensions, and estimating the release impairment amount of each secondary orientation dimension; selecting at least one secondary orientation dimension according to the release impairment amount of the secondary orientation dimensions and assigned impairment amount; and releasing the to-be-released network medium information to receiving terminals conforming to the selected secondary orientation dimension. Through adoption of the method and system, machine resource and network bandwidth resource of release control system-related equipment can be saved.
Description
Technical field
The application relates to computer and internet data processing technology field, particularly relates to a kind of distribution control method and system of network media information.
Background technology
Network media information is that upper what issue take digital code as the various information of carrier to a kind of various display forms (as webpage, client end interface etc.) in internet system.Common network media information is all to having target web, and user clicks network media information can jump to corresponding target web, and the content of target web will represent in front of the user.How effectively issuing displaying network media information to specific audient, and effectively manage shown information, is the field that current Internet technology industry is paid close attention to.
In order to solve foregoing problems, there is a kind of network media information delivery system in current industry.Network media information delivery system is the data handling system of a kind of tissue, issue, displaying, supervising the network media communication.Fig. 1 is the composition schematic diagram of existing a kind of network media information delivery system.See Fig. 1, this delivery system comprises user side 101, issuing control system 102 and electronic fare payment system 103.Wherein user side 101 is for carrying out man-machine interaction with the publisher (i.e. user) of network media information, and issuing control system 102 receives user by this user side 101 and asks the network media information of issue and issue result etc. to user feedback.Described electronic fare payment system 103 for user interactions, receive user payment request and submit electronic certificate to issuing control system 102.Described electronic certificate is exactly a kind of electron exchange instrument, and user submits to the electronic certificate of specific quantity can obtain the service of the delivery network media communication of issuing control system by electronic fare payment system 103 to issuing control system 102.
Specifically comprise with lower device in described issuing control system 102:
Can issue value calculation apparatus 121, for receiving the electronic certificate that user submits to, according to the electronic certificate number that this user submits to, the value issued of this user is increased corresponding quantity, this can be issued value and be initially 0.
Distributing device 122, for issuing the network media information of user.
Impairment calculation element 123, for calculating the real-time release impairment value of this user according to the real-time release situation of user network media communication.Common account form calculates according to the clicked situation of network media information to issue impairment value, the normally clicked expense that once will produce once, namely creates a real-time release impairment.This impairment account form is known as again CPC mode.
Judgment means 124, for deducting the real-time release impairment value of this user from the value issued corresponding to user, and judge whether the value issued corresponding to this user is less than 0, if be less than 0, forbids the network media information issuing this user, and sends notice to this user; Otherwise continue the network media information issuing this user.
By this issuing control system, once the value issued of user is complete by impairment, then can notify that user resubmits electronic certificate, after the electronic certificate receiving user's submission, continue the value issued corresponding for this user to increase corresponding quantity, and continue the network media information issuing this user, and proceed follow-up impairment calculating and judge.
In existing network media information issuing control system, there is a kind of technology of directed delivery network media communication, namely a kind of according to the technical scheme of the directed dimension realization such as audient's statistics, the information content, audient's behavior to appointment audient orientation delivery network media communication.Publisher submits to issuing control system the request of issue to, also referred to as order, issue request comprise for issue network media information and directed dimension, described directed dimension can be such as audient's sex, audient's age, audient region, the displaying time, show scene, show content, show the frequency, show creative information, be redirected etc. information.Network media information issues display systems when audient sends displaying request (as requests such as displayed web page, video, clients), the dimensional information sending this displaying request can be obtained, as information such as period, region, display location, audient's age, sexes, the directed dimension of the network media information then these dimensional information submitted to publisher is mated, in the display location of correspondence, show the network media information of this displaying request Corresponding matching according to the result of coupling, thus realize accurate directed delivery network media communication.
But there is following shortcoming in prior art:
It is little that the long-tail client calculating impairment value by above-mentioned CPC mode generally possesses budget, the feature that data are many, partial budget is low but the wide in range client of directed dimension issued in request issues request, exists and once issues the situation of (namely by the value issued that electronic certificate exchanges for) of will excessing budget.Such as Fig. 2 is a kind of issuing control schematic flow sheet of prior art; See Fig. 2, the issue budget of certain publisher 500 yuan/day, without any stereotactic conditions, that is can be directed on server in all parts of the country.Because this issue request orientation range is wide in range, network media information in this issue request can once be published on tens station servers in all parts of the country, and the backflow of the front end click data of system is at present slower, usually more than 10 minutes can be reached, therefore system cannot carry out broadcasting adjustment according to the click data of front end backflow in real time, thus cause the click of once issuing backflow just can produce the issue impairment value of 1000 yuan, excess budget 100%, serious surpassing is caused to be broadcast, and then cause the relevant device of issuing control system (as terminal computer, the webserver etc.) machine resources expense and a large amount of wastes of network bandwidth resources expense.
Summary of the invention
In view of this, main purpose of the present invention is to provide a kind of distribution control method and system of network media information, to save machine resources and the network bandwidth resources of issuing control system relevant device.
Technical scheme of the present invention is achieved in that
A distribution control method for network media information, comprising:
Determine the value issued that the issue request of the network media information for issuing is corresponding;
Estimate the issue impairment amount that the directed dimension of described issue request is corresponding;
When value can be issued described in the described issue impairment amount estimated exceedes, segmentation is carried out to the described directed dimension issuing request and obtains branch directional dimension, estimate the issue impairment amount that each branch directional dimension is corresponding;
The issue impairment amount corresponding according to branch directional dimension and the impairment amount requirement of specifying, select at least one branch directional dimension;
The described network media information for issuing is published to the audient's end meeting selected branch directional dimension.
An issuing control system for network media information, comprising:
Value module can be issued, for determining the value issued that the issue request of the network media information for issuing is corresponding;
Full dose estimates module, the issue impairment amount that the directed dimension for estimating described issue request is corresponding;
Branch estimates module, for exceed in the described issue impairment amount estimated described can issue value, segmentation is carried out to the described directed dimension issuing request and obtains branch directional dimension, estimate the issue impairment amount that each branch directional dimension is corresponding;
Select module, for according to issue impairment amount corresponding to branch directional dimension and the impairment amount requirement of specifying, select at least one branch directional dimension;
Release module, for being published to the audient's end meeting selected branch directional dimension by the described network media information for issuing.
Compared with prior art, the present invention is after determining the value issued that the issue request of the network media information for issuing is corresponding, need to estimate the issue impairment amount that the described directed dimension issuing request is corresponding, when value can be issued described in the described issue impairment amount estimated exceedes, segmentation is carried out to the described directed dimension issuing request and obtains branch directional dimension, estimate the issue impairment amount that each branch directional dimension is corresponding, again according to issue impairment amount corresponding to branch directional dimension and the impairment amount requirement of specifying, select at least one branch directional dimension; Finally the described network media information for issuing is published to the audient's end meeting selected branch directional dimension.Even if thus the appointment issue value making publisher arrange in the request of issuing is lower, and directed dimensional extent is extensive, then also can according to the value issued of this publisher calculate this issue request be applicable to play branch directional dimension, to each branch directional dimension delivery network media communication, as to certain concrete city or province delivery network media communication, even if the backflow data of system front end click data not in time, the present invention also inherently effectively can control the super problem broadcast, and saves machine resources and the network bandwidth resources of issuing control system relevant device.
Accompanying drawing explanation
Fig. 1 is the composition schematic diagram of existing a kind of network media information delivery system;
Fig. 2 is a kind of issuing control schematic flow sheet of prior art;
Fig. 3 is a kind of flow chart of the distribution control method of network media information of the present invention;
Fig. 4 is a kind of issuing control schematic flow sheet of the present invention;
Fig. 5 is the one composition schematic diagram of the issuing control system of network media information of the present invention;
Fig. 6 is the one composition schematic diagram of selection module of the present invention.
Embodiment
Below in conjunction with drawings and the specific embodiments, the present invention is further described in more detail.
Fig. 3 is a kind of flow chart of the distribution control method of network media information of the present invention.See Fig. 3, the method comprises:
Step 301, determine the value issued that the issue request of network media information for issuing is corresponding.
The described network media information for issuing is exactly only wish to be distributed to the network media information of specifying audient, and this network media information can be the number formats such as word, picture, audio frequency and video.The issuing command informational needs of this network media information is set in the request of issue by publisher, publisher can issue request in directed dimension is set, described directed dimension can be such as audient's sex, audient's age, audient region, the displaying time, show scene, show content, show the frequency, show creative information, be redirected etc. information.Network media information issuing control system is when audient sends displaying request (as requests such as displayed web page, video, clients), the dimensional information sending this displaying request can be obtained, as information such as period, region, display location, audient's age, sexes, the directed dimension of the network media information then these dimensional information submitted to publisher is mated, in the display location of correspondence, show the network media information of this displaying request Corresponding matching according to the result of coupling, thus realize accurate directed delivery network media communication.
Publisher is when for issuing a network media information, capital arranges the issue request comprising directed dimension, if publisher does not arrange directed dimension, the directed dimension of usual default publications side is the most wide in range, namely give tacit consent to it and be provided with all directed dimensions, that is can give tacit consent to the audient's end this network media information being distributed to any dimension.
In described issue request, also need to arrange the issue value of specifying by publisher, this appointment issue value is also referred to as budget usually, such as certain network media information, its budget is N=500 unit/every day, that is mostly be most this network media information every day and detract 500 yuan, if detracted, then this network media information can not be published again.
In a kind of specific embodiment, determine described in this step 301 specifically to comprise the value issued that the issue request of the network media information for issuing is corresponding:
Step 311, the appointment issue value read in the issue request of the described network media information for issuing.
Step 312, read the described available issue remaining sum of submission side issuing request.
Step 313, the value issued selecting the issue request of a minimum network media information issued as described wish corresponding from described appointment issue value and available issue remaining sum.
Described issue remaining sum calculates after the preliminary filling electronic certificate of issuing control system receives user submission, described electronic certificate is exactly a kind of electron exchange instrument, user submits to the electronic certificate of specific quantity can obtain the service of the delivery network media communication of the response of issuing control system by electronic fare payment system to issuing control system, an i.e. electronic payment certificate, as forms such as electronic money, electronics point cards.
Such as: available issue remaining sum (also can be called account balance) the M=5000 unit of certain publisher client, its network media information submitted to issues appointment issue value (also referred to as the budget) N=500 unit/every day of request (also referred to as order), then the value issued of this issue request is min (M, N).
Step 302, estimate described issue impairment amount corresponding to directed dimension issuing request.
In this step, a kind of concrete implementation method comprises: read the described history issuing the publisher belonging to asking and issue statistics, under obtaining the condition of the directed dimension that this publisher asks in this issue, the impression of history delivery network media communication and clicking rate; Afterwards described impression is multiplied by clicking rate and obtains hits, more described hits is multiplied by single and clicks impairment amount, the issue impairment amount that the directed dimension of the issue request estimated described in obtaining is corresponding.
Such as, suppose in described issue request to require predetermined network media communication to be published to the whole nation, how many when so needing to estimate impairment amount predetermined network media communication being published to the whole nation, the issue of usual network media information has release cycle, therefore specifically can estimate in a release cycle (as 15 minutes) by as described in predetermined network media communication be published to the possible impairment amount in the whole nation.Such as, the hits that can receive in the time window that can calculate 15 minutes according to the time of landing of click data file, is multiplied by unit price and namely detracts the amount of money, suppose that the issue impairment amount of the 15 minutes impairments calculated is MAX_COST=1500 unit herein.
Step 303, when the described issue impairment amount estimated exceed described can issue value, segmentation is carried out to the described directed dimension issuing request and obtains branch directional dimension, estimate the issue impairment amount that each branch directional dimension is corresponding.
Such as example described above, described value of issuing is N=500 unit/every day, and the issue impairment amount estimated is MAX_COST=1500 unit, then MAX_COST is considerably beyond issuing value, therefore can carry out segmentation to the described directed dimension issuing request and obtain branch directional dimension.
In this step 303, the described directed dimension to described issue request is carried out segmentation and is obtained branch directional dimension, specifically comprise: according to the level scope of the described directed dimension preset, determine the described directed dimension of next stage issuing the directed dimension of request, using the branch directional dimension that directed for described next stage dimension obtains as described segmentation.
Such as, for region, current level scope comprises two-stage, and the first order is the whole nation, and the second level is concrete city or province, the branch directional dimension that described concrete city or province are exactly segmentation region and obtain.
Certainly, for other directed dimension, also there is level scope, such as this directed dimension of audient's age, the first order is all age brackets, the second level is concrete all age group, and as 15 to 25 years old, 26 to 35 years old, 36 to 45 years old etc., each concrete age bracket was exactly the branch directional dimension obtained at the segmentation age.
Again such as, for displaying this directed dimension of time, the first order is all displaying times, the second level is each concrete displaying time period, such as from 8 o'clock to 10 o'clock, 10 o'clock to 12 o'clock, 12 o'clock to 14 o'clock ..., 18 o'clocks to 20 o'clock, etc., each concrete displaying time period is exactly the branch directional dimension obtained the segmentation displaying time.
If publisher does not limit certain concrete branch directional dimension in issue request, then existing system can give tacit consent to the directed dimension of this kind that it is issued is the first order.If such as issue in request and do not limit concrete city or province, then can give tacit consent to its scope of release for the whole nation; If issue in request and do not limit concrete age bracket, then can give tacit consent to its scope of release is all age brackets.Like this, the issue impairment amount that this issue that step 302 is estimated asks directed dimension corresponding probably exceedes the value issued described in step 301, serious surpassing can be caused like this to broadcast, cause the relevant device of issuing control system (as terminal computer, the webserver etc.) machine resources expense and a large amount of wastes of network bandwidth resources expense, therefore the directed dimension that the present invention asks described issue is in step 303 carried out segmentation and is obtained branch directional dimension, and issue in follow-up selection branch directional dimension, thus reduce the super probability broadcast, save machine resources and the network bandwidth resources of issuing control system relevant device.
In this step 303, the described concrete grammar estimating issue impairment amount corresponding to each branch directional dimension comprises: read the described history issuing the publisher belonging to asking and issue statistics, obtain impression and the clicking rate of the history delivery network media communication under the condition of each branch directional dimension described in this publisher; For each branch directional dimension, described impression is multiplied by clicking rate and obtains hits, more described hits is multiplied by single click impairment amount, obtain the issue impairment amount that this branch directional dimension is corresponding.
Such as, or using described region as directed dimension, how many when needing to estimate each concrete city or issue impairment amount corresponding to province herein, the issue of usual network media information has release cycle, therefore specifically can estimate in a release cycle (as 15 minutes) by as described in predetermined network media communication be published to the possible impairment amount in each concrete city or province.Such as, such as, the hits in each concrete city or province can be calculated according to the IP information in the click data file received respectively, be multiplied by unit price and just can obtain an array COST [n], such as, as a kind of concrete example that following table 1 is array COST [n]:
| Region | This concrete city estimated out or the issue impairment amount in province |
| Beijing | 50 yuan |
| Shanghai | 30 yuan |
| Guangdong Province | 200 yuan |
| Jiangsu Province | 150 yuan |
| Zhejiang Province | 120 yuan |
| Hubei Province | 100 yuan |
| ... |
Table 1
Step 304, according to issue impairment amount corresponding to branch directional dimension and the impairment amount requirement of specifying, select at least one branch directional dimension.
In this step, concrete mode comprises the following steps:
Steps A, the array arranging n the branch directional dimension composition that described segmentation obtains are candidate array COST [n], arrange impairment variable V=0, arrange result array COST_RES [] for empty;
Step B, from described candidate array COST [n] Stochastic choice branch directional dimension, described impairment variable V is added the issue impairment amount that this branch directional dimension is corresponding, this branch directional dimension is removed from candidate array COST [n], this branch directional dimension is joined result array COST_RES [];
Step C, judge whether impairment variable V is greater than delta × can issue value, if be greater than, then jumps to step D, otherwise returns step B; Described delta is the coefficient of specifying, and can be adjusted by configuration file, and this delta span is 1.2>delta>1.0 usually;
Step D, using inner for result array COST_RES [] the branch directional dimension deposited as selected branch directional dimension.
Step 305, by described for issue network media information be published to meet selected branch directional dimension audient end.
By process of the present invention, even if the appointment issue value that publisher is arranged in the request of issuing is lower, and directed dimensional extent is extensive, the branch directional dimension of the most applicable broadcasting of this issue request then also can be calculated according to the value issued of this publisher, to each branch directional dimension delivery network media communication, as to certain concrete city or province delivery network media communication, effectively control the super problem broadcast.
In addition, when issuing control Operation system setting has release cycle, in a further preferred embodiment, described in step 305, the described network media information for issuing is published to the audient's end meeting selected branch directional dimension, specifically comprise: at least one the branch directional dimension selected by traversal, hold to the audient meeting traversed a branch directional dimension successively in each release cycle and issue the described network media information for issuing.Be published to the mode of a branch directional dimension by this successively at each release cycle according to issue order, can avoid further surpassing and broadcast problem, save machine resources and the network bandwidth resources of issuing control system relevant device further.
Such as: the appointment issue value budget of certain publisher is 500 yuan/day, without any stereotactic conditions.Then the present invention chooses a concrete city or provinces and cities issue successively at each release cycle from above-mentioned array COST [n], ensure that the clicking cost once issuing backflow is within 100 yuan, effective control budget is super broadcasts problem, improves the exposure efficiency of the network media information that issuing control system is issued.
Fig. 4 is a kind of issuing control schematic flow sheet of the present invention.See Fig. 1, concrete numerical value is as shown in table 1, and the impairment result estimated according to each department can be learnt if cause superly broadcasting 200% to national full dose news conference.Cause the waste of a large amount of flow.Therefore learn that this order should reduce issue territorial scope according to estimation results, such as by Beijing, Shanghai, Guangdong Province, Zhejiang Province, the order of Hubei Province (50+30+200+120+100=500) is issued resources flowing amount while of can just in time ensureing that the budget of client is detracted complete successively and is not wasted.
Corresponding with said method, the invention also discloses a kind of issuing control system of network media information.Fig. 5 is the one composition schematic diagram of the issuing control system of network media information of the present invention.See Fig. 5, wherein user side 101 is for carrying out man-machine interaction with the publisher (i.e. user) of network media information, and issuing control system 500 receives user by this user side 101 and asks the network media information of issue and issue.Described electronic fare payment system 103 for user interactions, receive user payment request and submit electronic certificate to issuing control system 102.Described electronic certificate is exactly a kind of electron exchange instrument, and user submits to the electronic certificate of specific quantity can obtain the service of the delivery network media communication of issuing control system by electronic fare payment system 103 to issuing control system 500.
See Fig. 5, issuing control system 500 of the present invention specifically comprises:
Value module 501 can be issued, for determining the value issued that the issue request of the network media information for issuing is corresponding;
Full dose estimates module 502, the issue impairment amount that the directed dimension for estimating described issue request is corresponding;
Branch estimates module 503, for exceed in the described issue impairment amount estimated described can issue value, segmentation is carried out to the described directed dimension issuing request and obtains branch directional dimension, estimate the issue impairment amount that each branch directional dimension is corresponding;
Select module 504, for according to issue impairment amount corresponding to branch directional dimension and the impairment amount requirement of specifying, select at least one branch directional dimension;
Release module 505, for being published to the audient's end meeting selected branch directional dimension by the described network media information for issuing.
Described directed dimension can be such as audient's sex, audient's age, audient region, the displaying time, show scene, show content, show the frequency, show creative information, be redirected etc. information.
Such as, in a kind of specific embodiment, described directed dimension is region, and described branch directional dimension is concrete city or province.
Again such as, in a kind of specific embodiment, described directed dimension was the age, and described branch directional dimension is concrete age bracket, as 15 to 25 years old, 26 to 35 years old, 36 to 45 years old etc.
Again such as, in another specific embodiment, described directed dimension also can be the displaying time of network media information, and described branch directional dimension is the concrete displaying time period, such as from 8 o'clock to 10 o'clock, 10 o'clock to 12 o'clock, 12 o'clock to 14 o'clock ..., 18 o'clocks to 20 o'clock, etc.
In a kind of specific embodiment, described value module 501 of issuing specifically comprises:
Reading submodule, for reading the appointment issue value in the issue request of the described network media information for issuing, and reads the described available issue remaining sum issuing the submission side of request;
Value can be issued and determine submodule, for the value issued selecting the issue request of a minimum network media information issued as described wish corresponding from described appointment issue value and available issue remaining sum.
In a kind of specific embodiment, described full dose estimate module specifically for: read described issue request belonging to publisher history issue statistics, under obtaining the condition of the directed dimension that this publisher asks in this issue, the impression of history delivery network media communication and clicking rate; Described impression is multiplied by clicking rate and obtains hits, more described hits is multiplied by single and clicks impairment amount, the issue impairment amount that the directed dimension of the issue request estimated described in obtaining is corresponding.
In a kind of specific embodiment, described branch estimates module 503 and specifically comprises:
Judge submodule, whether the issue impairment amount for estimating described in judging exceedes describedly can be issued value, triggering following segmentation module in the case of exceeding;
Segmentation submodule, for the level scope according to the described directed dimension preset, determines the described directed dimension of next stage issuing the directed dimension of request, using the branch directional dimension that directed for described next stage dimension obtains as described segmentation;
Estimate submodule, issuing statistics for reading the described history issuing the publisher belonging to asking, obtaining impression and the clicking rate of the history delivery network media communication under the condition of each branch directional dimension described in this publisher; For each branch directional dimension, described impression is multiplied by clicking rate and obtains hits, more described hits is multiplied by single click impairment amount, obtain the issue impairment amount that this branch directional dimension is corresponding.
Fig. 6 is the one composition schematic diagram of selection module 504 of the present invention, and see Fig. 6, this selection module 504 specifically comprises:
Initial submodule 541, being candidate array COST [n] for arranging the array of n the branch directional dimension composition that described segmentation obtains, arranging impairment variable V=0, arranges result array COST_RES [] for empty;
Stochastic choice submodule 542, for from Stochastic choice branch directional dimension in described candidate array COST [n], described impairment variable V is added the issue impairment amount that this branch directional dimension is corresponding, this branch directional dimension is removed from candidate array COST [n], this branch directional dimension is joined result array COST_RES [];
Redirect submodule 543, for judging whether impairment variable V is greater than delta × can issue value, if be greater than, then jumps to selected submodule 544 described later, otherwise returns described Stochastic choice submodule 542; Described delta is the coefficient of specifying; Usually this delta span is 1.2>delta>1.0;
Selected submodule 544, for using inner for result array COST_RES [] the branch directional dimension deposited as selected branch directional dimension.
By process of the present invention, even if the appointment issue value that publisher is arranged in the request of issuing is lower, and directed dimensional extent is extensive, the branch directional dimension of the most applicable broadcasting of this issue request then also can be calculated according to the value issued of this publisher, to each branch directional dimension delivery network media communication, as to certain concrete city or province delivery network media communication, effectively control the super problem broadcast.
In addition, in a kind of preferred embodiment, described release module 505, specifically at least one branch directional dimension selected by traversal, is held to the audient meeting traversed a branch directional dimension successively and is issued the described network media information for issuing in each release cycle.
Be published to the mode of a branch directional dimension by this successively at each release cycle according to issue order, can avoid further surpassing and broadcast problem, save machine resources and the network bandwidth resources of issuing control system relevant device further.
Such as: the appointment issue value budget of certain publisher is 500 yuan/day, without any stereotactic conditions.Then the present invention chooses a concrete city or provinces and cities issue successively at each release cycle from above-mentioned array COST [n], ensure that the clicking cost once issuing backflow is within 100 yuan, effective control budget is super broadcasts problem, improves the exposure efficiency of the network media information that issuing control system is issued.
In addition, each functional module in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of modules exists, also can two or more module integrations in a unit.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.The functional module of described each embodiment can be positioned at a terminal or network node, or also can be distributed on multiple terminal or network node.
In addition, each embodiment of the present invention can be realized by the data processor performed as computer by data processing equipment.Obviously, data processor constitutes the present invention.In addition, program is read out storage medium or memory device (as hard disk and or internal memory) the middle execution by program being installed or copied to data processing equipment by direct by the data processor be usually stored in a storage medium.Therefore, such storage medium also constitutes the present invention.Storage medium can use the recording mode of any type, such as paper storage medium (as paper tape etc.), magnetic storage medium (as floppy disk, hard disk, flash memory etc.), optical storage media (as CD-ROM etc.), magnetic-optical storage medium (as MO etc.) etc.
Therefore the invention also discloses a kind of storage medium, wherein store data processor, this data processor is for performing any one embodiment of said method of the present invention.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment made, equivalent replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (14)
1. a distribution control method for network media information, is characterized in that, comprising:
Determine the value issued that the issue request of the network media information for issuing is corresponding;
Estimate the issue impairment amount that the directed dimension of described issue request is corresponding;
When value can be issued described in the described issue impairment amount estimated exceedes, segmentation is carried out to the described directed dimension issuing request and obtains branch directional dimension, estimate the issue impairment amount that each branch directional dimension is corresponding;
The issue impairment amount corresponding according to branch directional dimension and the impairment amount requirement of specifying, select at least one branch directional dimension;
The described network media information for issuing is published to the audient's end meeting selected branch directional dimension.
2. method according to claim 1, is characterized in that, describedly determines the value issued that the issue request of network media information for issuing is corresponding, specifically comprises:
Read the appointment issue value in the issue request of the described network media information for issuing;
Read the described available issue remaining sum issuing the submission side of request;
The value issued that the issue request of a minimum network media information issued as described wish is corresponding is selected from described appointment issue value and available issue remaining sum.
3. method according to claim 1, is characterized in that, described in estimate described issue impairment amount corresponding to directed dimension issuing request, specifically comprise:
Read the described history issuing publisher belonging to request and issue statistics, under obtaining the condition of the directed dimension that this publisher asks in this issue, the impression of history delivery network media communication and clicking rate;
Described impression is multiplied by clicking rate and obtains hits, more described hits is multiplied by single and clicks impairment amount, the issue impairment amount that the directed dimension of the issue request estimated described in obtaining is corresponding.
4. method according to claim 1, it is characterized in that, the described directed dimension to described issue request is carried out segmentation and is obtained branch directional dimension, specifically comprise: according to the level scope of the described directed dimension preset, determine the described directed dimension of next stage issuing the directed dimension of request, using the branch directional dimension that directed for described next stage dimension obtains as described segmentation.
5. method according to claim 1, is characterized in that, described in estimate issue impairment amount corresponding to each branch directional dimension, specifically comprise:
Read the described history issuing the publisher belonging to asking and issue statistics, obtain impression and the clicking rate of the history delivery network media communication under the condition of each branch directional dimension described in this publisher;
For each branch directional dimension, described impression is multiplied by clicking rate and obtains hits, more described hits is multiplied by single click impairment amount, obtain the issue impairment amount that this branch directional dimension is corresponding.
6. method according to claim 1, is characterized in that, the described issue impairment amount corresponding according to branch directional dimension and the impairment amount requirement of specifying, and selects at least one branch directional dimension, specifically comprises:
A, the array arranging n the branch directional dimension composition that described segmentation obtains are candidate array COST [n], arrange impairment variable V=0, arrange result array COST_RES [] for empty;
B, from described candidate array COST [n] Stochastic choice branch directional dimension, described impairment variable V is added the issue impairment amount that this branch directional dimension is corresponding, this branch directional dimension is removed from candidate array COST [n], this branch directional dimension is joined result array COST_RES [];
C, judge whether impairment variable V is greater than delta × can issue value, if be greater than, then jumps to step D, otherwise returns step B; Described delta is the coefficient of specifying;
D, using inner for result array COST_RES [] the branch directional dimension deposited as selected branch directional dimension.
7. method according to claim 1, is characterized in that, the described network media information by described wish issue is published to the audient's end meeting selected branch directional dimension, specifically comprises:
At least one branch directional dimension selected by traversal, holds to the audient meeting traversed a branch directional dimension successively and issues the described network media information for issuing in each release cycle.
8. an issuing control system for network media information, is characterized in that, comprising:
Value module can be issued, for determining the value issued that the issue request of the network media information for issuing is corresponding;
Full dose estimates module, the issue impairment amount that the directed dimension for estimating described issue request is corresponding;
Branch estimates module, for exceed in the described issue impairment amount estimated described can issue value, segmentation is carried out to the described directed dimension issuing request and obtains branch directional dimension, estimate the issue impairment amount that each branch directional dimension is corresponding;
Select module, for according to issue impairment amount corresponding to branch directional dimension and the impairment amount requirement of specifying, select at least one branch directional dimension;
Release module, for being published to the audient's end meeting selected branch directional dimension by the described network media information for issuing.
9. system according to claim 8, is characterized in that, described value module of issuing specifically comprises:
Reading submodule, for reading the appointment issue value in the issue request of the described network media information for issuing, and reads the described available issue remaining sum issuing the submission side of request;
Value can be issued and determine submodule, for the value issued selecting the issue request of a minimum network media information issued as described wish corresponding from described appointment issue value and available issue remaining sum.
10. system according to claim 8, it is characterized in that, described full dose estimate module specifically for: read described issue request belonging to publisher history issue statistics, under obtaining the condition of the directed dimension that this publisher asks in this issue, the impression of history delivery network media communication and clicking rate; Described impression is multiplied by clicking rate and obtains hits, more described hits is multiplied by single and clicks impairment amount, the issue impairment amount that the directed dimension of the issue request estimated described in obtaining is corresponding.
11. systems according to claim 8, is characterized in that, described branch estimates module and specifically comprises:
Judge submodule, whether the issue impairment amount for estimating described in judging exceedes describedly can be issued value, triggering following segmentation module in the case of exceeding;
Segmentation submodule, for the level scope according to the described directed dimension preset, determines the described directed dimension of next stage issuing the directed dimension of request, using the branch directional dimension that directed for described next stage dimension obtains as described segmentation;
Estimate submodule, issuing statistics for reading the described history issuing the publisher belonging to asking, obtaining impression and the clicking rate of the history delivery network media communication under the condition of each branch directional dimension described in this publisher; For each branch directional dimension, described impression is multiplied by clicking rate and obtains hits, more described hits is multiplied by single click impairment amount, obtain the issue impairment amount that this branch directional dimension is corresponding.
12. systems according to claim 8, is characterized in that, described selection module specifically comprises:
Initial submodule, being candidate array COST [n] for arranging the array of n the branch directional dimension composition that described segmentation obtains, arranging impairment variable V=0, arranges result array COST_RES [] for empty;
Stochastic choice submodule, for from Stochastic choice branch directional dimension in described candidate array COST [n], described impairment variable V is added the issue impairment amount that this branch directional dimension is corresponding, this branch directional dimension is removed from candidate array COST [n], this branch directional dimension is joined result array COST_RES [];
Redirect submodule, for judging whether impairment variable V is greater than delta × can issue value, if be greater than, then jumps to selected submodule described later, otherwise returns described Stochastic choice submodule; Described delta is the coefficient of specifying;
Selected submodule, for using inner for result array COST_RES [] the branch directional dimension deposited as selected branch directional dimension.
13. systems according to claim 8, is characterized in that, described release module specifically for:
At least one branch directional dimension selected by traversal, holds to the audient meeting traversed a branch directional dimension successively and issues the described network media information for issuing in each release cycle.
System described in 14. any one of according to Claim 8 to 13, it is characterized in that, described directed dimension is region, and described branch directional dimension is concrete city or province.
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| CN201310729456.7A CN104753975A (en) | 2013-12-26 | 2013-12-26 | Method and system for controlling release of network medium information |
| PCT/CN2014/095025 WO2015096791A1 (en) | 2013-12-26 | 2014-12-25 | Method and system for releasing media content |
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