CN104717100A - Method and system for monitoring information object - Google Patents
Method and system for monitoring information object Download PDFInfo
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- CN104717100A CN104717100A CN201310676399.0A CN201310676399A CN104717100A CN 104717100 A CN104717100 A CN 104717100A CN 201310676399 A CN201310676399 A CN 201310676399A CN 104717100 A CN104717100 A CN 104717100A
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Abstract
The invention provides a method and a system for monitoring an information object. The method comprises the following steps: if a user does not accept a do not track DNT protocol, cookies of a domain to which a monitoring server in a terminal of a user belongs are queried; if cookies of the domain to which the monitoring server in the terminal of the user belongs cannot be queried, a cookie of the domain to which the monitoring server is generated; if the user accepts the DNT protocol, cookies are not queried; a request containing or not containing a cookie is sent to the monitoring server; after monitoring the request, the monitoring server records as an exposure and updates the number of exposure times; if the request contains a cookie, the cookie in the request is stored at the same time; and the number of unique visitors UV is calculated according to the recorded number of exposure times and the stored cookie. Information object delivery can be accurately monitored under the condition that part of users accepts the DNT protocol.
Description
Technical field
The present invention relates to technical field of Internet information, particularly relate to a kind of method and system of monitoring information object.
Background technology
In a network environment, information object (as advertisement, network surveying, ballot, election etc.) is passed through first party (as media by putting person on network, certain website etc.) throw in time, independently third party is needed to monitor independently throwing in effect, the index of monitoring generally includes exposure quantity, independent access person (UniqueVisitor, UV) quantity, at least exposes the independent access person quantity (N+), arrival rate etc. of N time.If rely on separately the data that first party provides, be incredible for putting person.Such as, advertiser A throws in advertisement on media M, and the report of media is thought has 5000 independent access persons to see this advertisement, and advertiser cannot verify that whether the fact is like this.In order to solve the problem, third party adds monitoring code in information object launch process, the index that statistics first party and putting person both sides are concerned about, the neutrality of monitoring result as the input effect of information object is assessed.
The detection method of existing information object is code implant on the input page of information object.Information object exposure make the code of implantation visiting terminal (or browser) upper implant cookie(Cookie refer to some website in order to distinguish user identity, carry out session tracking and the data that are stored on user local terminal), initiate to third party monitoring server the request comprising cookie simultaneously, this server record is single exposure, and add up the data such as UV according to the cookie comprised, generating report forms.The method is subject to the restriction of cookie principle, territory, the place cookie(identical with territory, server place can only be comprised such as when server initiates request, renren.com is a territory, miaozhen.com is another territory), therefore, to comprising the cookie identical with territory, third party monitoring server place during third party monitoring server request.
The use of above-mentioned monitoring method is owing to forbidding following the trail of the universal and limited of (Do Not Track, DNT) agreement.According to this agreement, user can select whether in sending request to third party monitoring server, to comprise cookie.If user receives DNT agreement, then browser does not comprise cookie when third party monitoring server initiates request, and namely third party still can monitor exposure, but does not have cookie due to the user accepting DNT, cannot calculate the data such as UV.When only having fraction of subscribers to accept DNT, the data such as the flow rate calculation UV that the user that current third party monitoring system still can not accept DNT to major part produces, overall effect can not be subject to too large impact.And if DNT is widely accepted, such as become the default setting of major browsers, third party monitoring system can only monitor exposure to the flow that most of user produces, and do not comprise cookie because these users send in the request of third party monitoring server, therefore whether identically with the user occurring before to expose cannot confirm that the user of current exposure occurs, also just cannot the data such as accurate statistics UV.
Summary of the invention
The object of the invention is the method and system proposing a kind of monitoring information object, can when certain customers accept DNT agreement the input effect of accurate measurements information object.
In order to achieve the above object, the present invention proposes a kind of method of monitoring information object, when information object exposes, comprising:
If user does not accept to forbid to follow the trail of DNT agreement, search user the cookie in territory belonging to monitor server in the terminal; If search less than, generate the cookie in territory belonging to a monitor server; If user accepts DNT agreement, do not search cookie;
The request comprising or do not comprise cookie is sent to monitor server;
After monitor server monitors request, be recorded as single exposure and upgrade impression; If comprise cookie in request, then preserve the cookie in this request simultaneously;
Independent access person UV quantity is calculated according to the impression of record and the cookie of preservation.
Preferably, described calculating UV quantity is:
The cookie quantity of UV quantity=θ × include duplicate removal in the exposure of cookie;
Wherein, the impression of θ=total exposure number/include cookie.
The method also comprises: calculate arrival rate according to described UV quantity, described arrival rate is the ratio of described UV quantity and whole number of users.
The method also comprises:
The UV quantity at least exposing N time is calculated according to the impression of described record and the cookie of preservation; Wherein, N be more than or equal to 1 natural number.
Preferably, described calculating at least exposes the UV quantity of N time and is: the UV quantity=θ × include in the exposure of cookie the UV quantity at least exposing N time at least exposing N time;
Wherein, the impression of θ=total exposure number/include cookie.
Preferably, the index preset also is comprised in the request of described transmission; The method also comprises:
The index preset described in preservation;
The UV quantity that the index preset according to the impression of described record, the cookie of preservation and the described index calculate preset is identical.
Preferably, the identical UV quantity of the index preset described in described calculating for: described in the identical UV quantity of the index that presets described in the exposure of cookie of the identical UV quantity=θ of the index that presets × include;
Wherein, the impression of θ=total exposure number/containing cookie.
Preferably, the index preset described in is one or more in the identifier that browser type, OS Type, unit type, the input page are corresponding.
The method also comprises: preserve the time or place that send described request.
The invention allows for a kind of system of monitoring information object, it is characterized in that, at least comprise:
Implanted device, for when information object exposes, judge that user does not accept to forbid to follow the trail of DNT agreement, search user institute in the terminal territory belonging to monitor server cookie or generate the cookie in territory belonging to a monitor server, comprise the request of cookie to monitor server transmission; Judge that user accepts DNT agreement; The request not comprising cookie is sent to monitor server;
Monitor server, for receiving the request from implanted device; Be recorded as single exposure and upgrade impression; Judge to include cookie in request, preserve the cookie in request; Independent access person UV quantity is calculated according to the impression of record and the cookie of preservation.
Preferably, described monitor server specifically for:
Cookie quantity according to formula UV quantity=θ × include duplicate removal in the exposure of cookie calculates described UV quantity;
Wherein, the impression of θ=total exposure number/include cookie.
Preferably, described monitor server also for:
Arrival rate is calculated according to described UV quantity.
Preferably, described monitor server also for:
The UV quantity at least exposing N time is calculated according to the impression of described record and the cookie of preservation; Wherein, N be more than or equal to 1 natural number.
Preferably, described monitor server also for:
Preserve the index preset; According to the impression of described record, UV quantity that the cookie of preservation is identical with the index that the index calculate preset presets.
Preferably, described monitor server also for:
Preserve the time or place that send described request.
The present invention is not when user accepts DNT agreement and information object exposes, search user identical with territory belonging to monitor server in the terminal cookie, if search less than, then generate a cookie, thus realize when certain customers accept DNT agreement, the input effect of accurate measurements information object.
Accompanying drawing explanation
Be described the accompanying drawing in the embodiment of the present invention below, the accompanying drawing in embodiment is for a further understanding of the present invention, is used from explanation the present invention, does not form limiting the scope of the invention with specification one.
Fig. 1 is the method flow diagram of the monitoring information object that the present invention proposes;
Fig. 2 is the structure composition diagram of the system of the Detection Information object that the present invention proposes.
Embodiment
For the ease of the understanding of those skilled in the art, below in conjunction with accompanying drawing, the invention will be further described, can not be used for limiting the scope of the invention.
See Fig. 1, the present invention proposes a kind of method of monitoring information object, when information object exposes, the method comprises:
If step 100 user does not accept DNT agreement, then search user the cookie in territory belonging to monitor server in the terminal; If search less than, generate the cookie in territory belonging to a monitor server; If user accepts DNT agreement, do not search cookie.
In this step, user, when installing browser, can give tacit consent to selection and accept DNT agreement, or prompting user selects whether accept DNT agreement.So when information object exposes, third party monitoring system automatically can detect user and whether accept DNT agreement.
In this step, the cookie identical with territory belonging to monitor server corresponding to each user only has one, and namely cookie is the identifier of a UV.
In this step, the method generating cookie is: current time is added a random string is as cookie.Such as, current time is 19: 30: 22 on the 9th November in 2013, then the cookie generated is 20131109193022askdjh, and wherein, " askdjh " is random string.
Step 101, to send to monitor server and comprise or do not comprise the request of cookie.
In this step, if user does not accept DNT agreement, in the request so sent, comprise cookie, if user accepts DNT agreement, in the request so sent, do not comprise cookie.
In this step, the index preset in the request of transmission, can also be comprised, for adding up the identical UV quantity of the index that presets in subsequent step.
Wherein, the index preset can be one or more in the identifier that browser type, OS Type, unit type, the input page are corresponding.
Such as, if the index preset is browser type, then can also comprise browser type in the request sent, use same browser type to browse the UV quantity of this information object for statistics in subsequent step.
If the index preset is OS Type, then can also comprise OS Type in the request sent, use same operating system to browse the UV quantity of this information object for statistics in subsequent step.
If the index preset is unit type, then can also comprise unit type in the request sent, use same unit type to browse the UV quantity of this information object for statistics in subsequent step.
If when putting person throws on multiple page, then the index preset is throw in identifier corresponding to the page, can also comprise and throw in identifier corresponding to the page in the request of transmission, for adding up the input effect that each throws in the page in subsequent step.
In this step, in the request of transmission, the time sent request or place can also be comprised, for adding up in preset time period or default territorial scope in subsequent step.
In the present invention, code implant in the input page of information object in advance can be passed through, realize step 100 ~ step 101, specific code write and implant the conventional techniques means belonging to those skilled in the art, as long as its effect realizes the description according to step 100 ~ step 101 of the present invention, repeat no more here.
After step 102, monitor server monitor request, be recorded as single exposure and upgrade impression; If comprise cookie in request, then preserve the cookie in this request simultaneously.
In this step, monitor server often receives a solicited message, can preserve an information, corresponding single exposure.How the solicited message of reception preserved and belong to prior art, not within protection scope of the present invention, the present invention is it is emphasised that carry out statistical analysis to the information of preserving.
In this step, renewal impression refers to and total exposure number is added 1.
In this step, if the request sent comprises the index preset, the index preset can also be preserved.
In this step, if the request sent comprises the time or place that send request, the time or place that send request can also be preserved.
Step 103, calculate independent access person UV quantity according to the impression of record and the cookie of preservation.
In this step, in order to carry out statistical analysis to record result, monitor server monitoring can be, but not limited to do following process:
When monitor server monitors solicited message, if comprise cookie in request, then total exposure number is added 1, the impression containing cookie is added 1, add 1 by containing the cookie number in the exposure of cookie;
If do not comprise cookie in request, then total exposure number is added 1.
Then can calculate UV quantity is:
The cookie quantity of UV quantity=θ × include duplicate removal in the exposure of cookie
Wherein, the impression of θ=total exposure number/include cookie.
Wherein, the cookie quantity of duplicate removal refers to the quantity of cookie after the cookie removing repetition.
In this step, can also calculate according to the UV quantity calculated the ratio that arrival rate is UV quantity and whole number of users.
Wherein, whole number of users and netizen's quantity, netizen's quantity can obtain by State Statistics Bureau.
In this step, can also calculate according to the cookie of the impression of record and preservation the UV quantity at least exposing N time; Wherein, N be more than or equal to 1 natural number.
The UV quantity at least exposing N time is:
The UV that the UV quantity=θ × include in the exposure of cookie at least exposing N time at least exposes N time measures;
In this step, UV quantity that can also be identical with the index that the index calculate preset presets according to the cookie of the impression of described record, preservation.
The UV quantity that the index preset is identical is:
The UV quantity that the index that UV quantity=θ that the index preset is identical × include presets in the exposure of cookie is identical.
The realization of said method is illustrated below by an instantiation.
Advertiser (i.e. information object putting person) A1 plans at three media (i.e. first party) M1, M2 advertisement AD1 identical with input on M3 one section, wherein, the input date on media M1 is that April 1 was to April 15, the input date on media M2 be April 5 to April 20, the input date on media M3 is that April 10 was to April 25.Advertisement AD1 lays respectively at the page P3 on the page P1 on media M1, the page P2 on media M2, media M3.
Third party's monitoring of the advertisement service provider T(supposes that the affiliated territory of this Monitoring Service provider T is T.com) difference code implant on these three pages.
User U1 opened P2 April 12, at the code that P2 implants, Monitoring Service provider T judges whether this user accepts DNT agreement.Suppose that this user does not accept DNT agreement, in the terminal at the code monitor user ' U1 place of implanting, whether preserve the cookie of T.com; Judged result is the cookie that this user does not exist T.com, then implanted code generates a new cookieC1 according to current time.Then, the code of implantation sends request to the server T.com of T, this request comprise ad code AD1, place page P2, browser type IE9, request time (as during 12 days 15 April 32 points 59 seconds), the cookie that creates.After the server of T receives this request, return to the address of advertisement itself, by the code implanted to U1 display advertisement itself, AD1 is added 1 at the total exposure number of page P2 by server simultaneously, impression containing cookie is added 1, C1 is inserted exposed cookie set.
User U2 also opens P2 April 12, and the code of implantation judges that U2 receives DNT agreement, then send not containing the request of cookie to T.com.After the server of T receives request, return to the address of advertisement itself, by the code implanted to U2 display advertisement itself, AD1 is added 1 at the total exposure number of page P2 by server simultaneously.
User U3 also opened page P2 April 12, and the code of implantation judges that user does not accept DNT agreement, and U3 place terminal preserves the cookie C3 of the T.com generated in the past, so send the request comprising C3 to T.com.After the server of T receives request, return to the address of advertisement itself, by the code implanted to U3 display advertisement itself, AD1 is added 1 at the total exposure number of page P2 by server simultaneously, and the impression containing cookie adds 1, C3 is inserted exposed cookie set.
Suppose to need now to calculate the UV that April 12, AD1 exposed on page P2.Data according to server statistics show, total exposure number is 3, impression containing cookie is 2, in exposed cookie set, the number of element is the 2(i.e. cookie number contained in the exposure of cookie is 2), impression according to formula θ=total exposure number/containing cookie calculates θ=3/2, and so UV is 3.
The invention allows for a kind of system of Detection Information object, at least comprise:
Implanted device, for when information object exposes, judge that user does not accept to forbid to follow the trail of DNT agreement, search user institute in the terminal territory belonging to monitor server cookie or generate the cookie in territory belonging to a monitor server, comprise the request of cookie to monitor server transmission; Judge that user accepts DNT agreement; The request not comprising cookie is sent to monitor server;
Monitor server, for receiving the request from implanted device; Be recorded as single exposure and upgrade impression; Judge to include cookie in request, preserve the cookie in request; Independent access person UV quantity is calculated according to the impression of record and the cookie of preservation.
In said system of the present invention, monitor server specifically for:
Cookie quantity according to formula UV quantity=θ × include duplicate removal in the exposure of cookie calculates described UV number;
Wherein, the impression of θ=total exposure number/include cookie.
In said system of the present invention, monitor server also for:
Arrival rate is calculated according to described UV quantity.
In said system of the present invention, monitor server also for:
The UV quantity at least exposing N time is calculated according to the impression of described record and the cookie of preservation; Wherein, N be more than or equal to 1 natural number.
In said system of the present invention, monitor server also for:
Preserve the index preset; According to the impression of described record, UV quantity that the cookie of preservation is identical with the index that the index calculate preset presets.
In said system of the present invention, monitor server also for:
Preserve the time or place that send described request.
The present invention is not when user accepts DNT agreement and information object exposes, search user identical with territory belonging to monitor server in the terminal cookie, if search less than, then generate a cookie, thus realize when certain customers accept DNT agreement, the input effect of accurate measurements information object.
It should be noted that; above-described embodiment is only understand for the ease of those skilled in the art; be not limited to protection scope of the present invention; under the prerequisite not departing from inventive concept of the present invention, any apparent replacement and improvement etc. that those skilled in the art make the present invention are all within protection scope of the present invention.
Claims (15)
1. a method for monitoring information object, is characterized in that, when information object exposes, comprising:
If user does not accept to forbid to follow the trail of DNT agreement, search user the cookie in territory belonging to monitor server in the terminal; If search less than, generate the cookie in territory belonging to a monitor server; If user accepts DNT agreement, do not search cookie;
The request comprising or do not comprise cookie is sent to monitor server;
After monitor server monitors request, be recorded as single exposure and upgrade impression; If comprise cookie in request, then preserve the cookie in this request simultaneously;
Independent access person UV quantity is calculated according to the impression of record and the cookie of preservation.
2. method according to claim 1, is characterized in that, described calculating UV quantity is:
The cookie quantity of UV quantity=θ × include duplicate removal in the exposure of cookie;
Wherein, the impression of θ=total exposure number/include cookie.
3. method according to claim 2, is characterized in that, the method also comprises: calculate arrival rate according to described UV quantity, described arrival rate is the ratio of described UV quantity and whole number of users.
4. method according to claim 1, is characterized in that, the method also comprises:
The UV quantity at least exposing N time is calculated according to the impression of described record and the cookie of preservation; Wherein, N be more than or equal to 1 natural number.
5. method according to claim 4, is characterized in that, the UV quantity that described calculating at least exposes N time is: the UV quantity=θ × include in the exposure of cookie the UV quantity at least exposing N time at least exposing N time;
Wherein, the impression of θ=total exposure number/include cookie.
6. the method according to Claims 1 to 5 any one, is characterized in that, also comprises the index preset in the request of described transmission; The method also comprises:
The index preset described in preservation;
The UV quantity that the index preset according to the impression of described record, the cookie of preservation and the described index calculate preset is identical.
7. method according to claim 6, it is characterized in that, the identical UV quantity of the index preset described in described calculating for: described in the identical UV quantity of the index that presets described in the exposure of cookie of the identical UV quantity=θ of the index that presets × include;
Wherein, the impression of θ=total exposure number/containing cookie.
8. method according to claim 6, is characterized in that, described in the index that presets be one or more in the identifier that browser type, OS Type, unit type, the input page are corresponding.
9. the method according to Claims 1 to 5 any one, is characterized in that, the method also comprises: preserve the time or place that send described request.
10. a system for monitoring information object, is characterized in that, at least comprises:
Implanted device, for when information object exposes, judge that user does not accept to forbid to follow the trail of DNT agreement, search user institute in the terminal territory belonging to monitor server cookie or generate the cookie in territory belonging to a monitor server, comprise the request of cookie to monitor server transmission; Judge that user accepts DNT agreement; The request not comprising cookie is sent to monitor server;
Monitor server, for receiving the request from implanted device; Be recorded as single exposure and upgrade impression; Judge to include cookie in request, preserve the cookie in request; Independent access person UV quantity is calculated according to the impression of record and the cookie of preservation.
11. systems according to claim 10, is characterized in that, described monitor server specifically for:
Cookie quantity according to formula UV quantity=θ × include duplicate removal in the exposure of cookie calculates described UV quantity;
Wherein, the impression of θ=total exposure number/include cookie.
12. systems according to claim 11, is characterized in that, described monitor server also for:
Arrival rate is calculated according to described UV quantity.
13. systems according to claim 10, is characterized in that, described monitor server also for:
The UV quantity at least exposing N time is calculated according to the impression of described record and the cookie of preservation; Wherein, N be more than or equal to 1 natural number.
14. systems according to claim 10 ~ 13 any one, is characterized in that, described monitor server also for:
Preserve the index preset; According to the impression of described record, UV quantity that the cookie of preservation is identical with the index that the index calculate preset presets.
15. systems according to claim 9 ~ 13 any one, is characterized in that, described monitor server also for:
Preserve the time or place that send described request.
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| CN201310676399.0A CN104717100B (en) | 2013-12-11 | 2013-12-11 | A kind of method and system of monitoring information object |
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| CN201310676399.0A CN104717100B (en) | 2013-12-11 | 2013-12-11 | A kind of method and system of monitoring information object |
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| US8533321B2 (en) * | 2006-12-19 | 2013-09-10 | Mediamind Technologies Ltd. | Method and system for tracking a cumulative number of identifiable visitors to different objects |
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Patent Citations (4)
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| US8533321B2 (en) * | 2006-12-19 | 2013-09-10 | Mediamind Technologies Ltd. | Method and system for tracking a cumulative number of identifiable visitors to different objects |
| US8386599B2 (en) * | 2009-03-04 | 2013-02-26 | Max Fomitchev | Method and system for estimating unique visitors for internet sites |
| CN102546668A (en) * | 2012-02-29 | 2012-07-04 | 北京蓝汛通信技术有限责任公司 | Method, device and system for counting unique visitors |
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