CN104616167A - Method and device for providing through service at user equipment and network equipment - Google Patents
Method and device for providing through service at user equipment and network equipment Download PDFInfo
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- CN104616167A CN104616167A CN201410799316.1A CN201410799316A CN104616167A CN 104616167 A CN104616167 A CN 104616167A CN 201410799316 A CN201410799316 A CN 201410799316A CN 104616167 A CN104616167 A CN 104616167A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
The invention provides a method and a device for obtaining and providing through service. The method for obtaining the through service includes the steps of: collecting feature information for identifying commodities and/or service; sending a through service request carrying the feather information; receiving and displaying the related information of the commodities and/or service corresponding to the feature information. The method for providing through service includes the steps of: receiving a through service request which carries the feather information for identifying the commodities and/or service; matching the feature information with the commodities and/or service in a triggering element library; returning the related information matched with the commodity and/or service in the triggering element library. According to the method and a device for obtaining and providing the through service, the feature information collected by customers and triggering elements in the triggering element library are matched, the related information of the service or commodities in which costumers are interested can be determined, and the related information can be directly displayed in front of the customers, so that the consumers who consumes emotionally are prevented from losing, and thereby the advertising efficiency is provided.
Description
Technical field
The present invention relates to field of mobile terminals, particularly relate to a kind of at subscriber equipment place, network equipment place is for providing method and the device of through service.
Background technology
In real world, the provider of commodity and/or service attracts potential consumer by television advertising, bumper advertisements (comprising TV, cinema, video website etc.) or product placement (TV programme, TV play, film etc.).But when potential consumer takes up to these commodity and/or service, but very direct mode does not go to carry out buying or understanding further.They have to by search engine search, electric business's site search even line go down entity market find.Normally a kind of impulsion consumption of consumer behavior of corresponding commodity and/or service is bought owing to becoming interested to advertisement, if the consumer that impulsion can not be made to consume understood interested commodity and/or service in detail in the very first time, it then can be caused to lose interest to these commodity and/or service at short notice, even if again the relevant information of these commodity and/or service is presented on consumer at the moment afterwards, also the consumption interest again exciting consumer is difficult to, cause the consumer of impulsion consumption easily to be run off, thus reduce the input efficiency of advertisement.
For the problems referred to above, prior art proposes a kind of method being obtained the relevant information of commodity and/or service by scanning Quick Response Code, but because Quick Response Code also just logs in related web site for consumer provides one or downloads related content, thus understand the channel of the relevant information of commodity and/or service further, instead of directly the relevant information of these commodity and/or service is presented on consumer at the moment, therefore not from the problem that the consumer solving in fact impulsion consumption is easily run off.In addition, in advertisement, increase Quick Response Code needs extra editor, typesetting work, must increase a large amount of costs of labor.
Summary of the invention
One of technical matters that the present invention solves how the relevant information of the commodity in advertisement and/or service correspondence is directly presented on consumer at the moment, thus the consumer reducing impulsion consumption is run off, to improve the input efficiency of advertisement, and avoid due to advertisement do the increase of additionally editing the cost of labor caused.
According to an aspect of the present invention, provide a kind of at subscriber equipment place for obtaining the method for through service, wherein, comprising:
Obtain the characteristic information for identifying commodity and/or service;
The through services request comprising described characteristic information is sent to the network equipment;
Receive the relevant information of the commodity corresponding with described characteristic information and/or the service returned from the described network equipment.
According to a further aspect in the invention, provide a kind of at network equipment place for providing the method for through service, wherein, comprising:
Receive the through services request from subscriber equipment, wherein, described through services request comprises the characteristic information of mark commodity and/or service;
Described characteristic information is mated with the commodity in trigger element storehouse and/or service, to obtain the commodity and/or service that match with described characteristic information;
Relevant information with the commodity that match with described characteristic information in described trigger element storehouse and/or service is supplied to described subscriber equipment.
According to another aspect of the invention, provide a kind of at subscriber equipment place for obtaining the device of through service, wherein, comprising:
For obtaining the device of the characteristic information for identifying commodity and/or service;
For the through services request comprising described characteristic information being sent to the device of the network equipment;
For receiving the device of the relevant information of commodity corresponding with described characteristic information that the described network equipment returns and/or service.
In accordance with a further aspect of the present invention, provide a kind of at network equipment place for providing the device of through service, wherein, comprising:
For receiving the device of the through services request from subscriber equipment, wherein, described through services request takes the characteristic information of commodity having identification and/or service;
For described characteristic information is mated with the commodity in trigger element storehouse and/or service, to obtain the commodity and/or service that match with described characteristic information;
For the relevant information of the commodity matched with described characteristic information in described trigger element storehouse and/or service being supplied to the device of described subscriber equipment.
Because the present invention is mated with the trigger element in trigger element storehouse by characteristic information consumer gathered, the relevant information of the interested service of consumer or commodity can be determined and direct this relevant information is presented on consumer at the moment, thus the consumer avoiding impulsion consumption is run off, and because herein is provided the input efficiency of advertisement.In addition, compared with the prior aries such as Quick Response Code, the present invention without the need to additionally editing advertisement, thus can avoid the increase owing to additionally editing the cost of labor caused
Those of ordinary skill in the art will understand, although detailed description is below carried out with reference to illustrated embodiment, accompanying drawing, the present invention is not limited in these embodiments.But scope of the present invention is widely, and be intended to limit scope of the present invention by means of only accompanying claim.
Accompanying drawing explanation
By reading the detailed description done non-limiting example done with reference to the following drawings, other features, objects and advantages of the present invention will become more obvious:
Fig. 1 be according to an embodiment of the invention at subscriber equipment place for obtaining the process flow diagram of the method for through service.
Fig. 2 be according to an embodiment of the invention at network equipment place for providing the process flow diagram of the method for through service.
Fig. 3 is the process flow diagram obtaining, provide the method for through service according to an embodiment of the invention.
Fig. 4 be according to an embodiment of the invention at subscriber equipment place for obtaining the structural drawing of the device of through service.
Fig. 5 be according to an embodiment of the invention at network equipment place for providing the structural drawing of the device of through service.
In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described in further detail.
Fig. 1 be according to an embodiment of the invention at subscriber equipment place for obtaining the process flow diagram of the method for through service.Method in the present invention has been come mainly through the operating system in subscriber equipment or processing controller.This mobile terminal includes but not limited to smart mobile phone, panel computer, PDA etc.
As shown in fig. 1, the method for the service of going directly of the acquisition described in the present embodiment mainly comprises the steps:
S100, obtain characteristic information for identifying commodity and/or service;
S110, the through services request comprising described characteristic information is sent to the network equipment;
S120, receive the relevant information of the commodity corresponding with described characteristic information and/or the service returned from the described network equipment.
Below each step is described in further detail.
In step S100, the subscriber equipment that the work obtaining characteristic information can be used by consumer completes.
Wherein, after consumer finds oneself interested commodity and/or service by above-mentioned advertisement information, taking pictures to described advertisement information by the camera function of subscriber equipment or shooting with video-corder video obtains characteristic information for identifying commodity and/or service.The process of taking pictures or shoot with video-corder video completes by the camera of this subscriber equipment of default camera routine call in the operating system of subscriber equipment or the camera that calls this subscriber equipment by the third party application in subscriber equipment.
In step S110, the through services request comprising described characteristic information is sent to the network equipment by subscriber equipment.
Wherein, send characteristic information by the application program of installing in a user device by data traffic or wireless network and connect for the network equipment of receive feature information, then characteristic information to be carried in through services request and to send to this to be used for the network equipment of receive feature information.
In step S120, the relevant information of the service that the characteristic information that the subscriber equipment reception network equipment returns is corresponding and/or commodity, and be presented in the display screen of subscriber equipment.
Wherein, the relevant information of the commodity that receive feature information is corresponding and/or service can be completed by data traffic or wireless network and the network equipment that connected by the application program of installing in a user device, and this relevant information is presented in the display screen of this subscriber equipment by this application program.
Shown in Fig. 2 be according to an embodiment of the invention at network equipment place for providing the process flow diagram of the method for through service, the described method of through service that provides mainly comprises the steps:
S200, receive through services request from subscriber equipment, wherein, described through services request comprises the characteristic information of mark commodity and/or service;
S210, described characteristic information to be mated with the commodity in trigger element storehouse and/or service, to obtain the commodity and/or service that match with described characteristic information;
S220, the relevant information with the commodity that match with described characteristic information in described trigger element storehouse and/or service is supplied to described subscriber equipment.
Below each step is described in further detail.
In step S200, the network equipment receives the characteristic information sent by consumer end.
Wherein, after application program in the subscriber equipment of consumer is connected with the network equipment by data traffic or wireless network, this network equipment receives the through services request sent by the application program in this subscriber equipment, carries the characteristic information for identifying commodity and/or service in this through services request.
In step S210, by the network equipment, characteristic information is mated with trigger element storehouse.
Wherein, the trigger element of several commodity and/or service is stored in trigger element storehouse, the trigger element of often kind of commodity and/or service can be one section of video, one or more video interception, the placard picture of electronic edition, the picture in kind etc. of electronic edition, and is provided by corresponding dealer.
Preferred further, threshold value can be set for the matching degree of characteristic information and trigger element, can light be there is in the photo taken due to consumer and trigger element, angle, the gap of the aspects such as sharpness, therefore by the mode characteristic feature information of threshold value and the matching degree of trigger element, such as by mating based on relational result, characteristic information mates with trigger element storehouse by the matching process based on half-tone information coupling or structure based feature, corresponding threshold value can be determined according to different matching process, thus in trigger element storehouse, match the trigger element matched with characteristic information more quickly and accurately.
In step S220, the relevant information of commodity corresponding for the trigger element that the match is successful and/or service is returned to subscriber equipment by the network equipment.
Wherein, the relevant information returned can comprise for introduce in detail described commodity and/or service introduce the page and for by linking the payment page of the price paying described commodity and/or service with payment interface.
Below by specific embodiment, the method obtaining, provide through service is elaborated, the network equipment of the subscriber equipment that the method is used by the consumer of end side and network side completes, described subscriber equipment preferably adopts mobile terminal, the described network equipment preferably adopt be arranged on high in the clouds server as shown in Figure 3, described method comprises:
Step S300, acquisition for mobile terminal are for identifying the characteristic information of commodity and/or service.
Concrete, after consumer finds oneself interested commodity and/or service by advertisement information, taking pictures to described advertisement information by the camera function of mobile terminal or shooting with video-corder video obtains characteristic information for identifying commodity and/or service.
Wherein, the characteristic information for identifying commodity and/or service can extract from the advertisement information be present in video or picture.Concrete, the type of video can be TV programme, TV play, film etc., and the displaying terminal of video and picture can be televisor, cinema, website, application program, DVD, placard, magazine, newspaper etc.Corresponding advertisement information comprises advertisement, video, placard etc., provides the dealer of advertisement information can comprise auto dealer, mobile terminal dealer, household appliance sale business, fast-moving consumer goods dealer, training organization etc.
Consider data-handling capacity and the data rate of existing mobile terminal, shoot with video-corder video council and cause longer data processing time and data transmission period, therefore in order to obtain good Consumer's Experience, the present embodiment preferably adopts photo as characteristic information.
Step S310, mobile terminal send the through services request of carrying described characteristic information.
Concrete, specific application program is installed in the terminal, this application program connects by data traffic or wireless network and the server that is arranged on high in the clouds, then characteristic information is carried at the server sending in through services request and be arranged on high in the clouds.
Wherein, the service that characteristic information is corresponding or the relevant information of commodity can comprise for introduce in detail commodity and/or service introduce the page and for by linking with payment interface with the payment page of the price of payment for merchandise and/or service.Make consumer can not only understand the relevant information of commodity and/or service, and directly can complete payment by paying the page, be not only consumer and bring the modes of payments more easily, and the consumer avoiding impulsion consumption is run off.
The server in step S320, high in the clouds receives through services request, and described through services request takes the characteristic information of commodity having identification and/or service.
Concrete, after the mobile terminal of consumer is connected with the server in high in the clouds by data traffic or wireless network, the server in described high in the clouds receives the through services request sent by the application program in this mobile terminal, carries the characteristic information for identifying commodity and/or service in this through services request.
Described characteristic information mates with the commodity in trigger element storehouse and/or service by the server in step S330, high in the clouds.
Concrete, the trigger element of several commodity and/or service is stored in trigger element storehouse, the trigger element of often kind of commodity and/or service can be one section of video, one or more video interception, the placard picture of electronic edition, the picture in kind etc. of electronic edition, and is provided by corresponding dealer.
Such as, auto dealer can provide the automobile photo of multiple angle as trigger element, enable consumer see interested automobile and with arbitrarily angled this automobile is taken pictures after, the photo of shooting mates as characteristic information with trigger element storehouse by cloud server, if when matching with the photo of any trigger element, then think that automobile corresponding to this special element is exactly the interested commodity of consumer.In addition, auto dealer also can provide the video of one section of vehicle traveling process as characteristic information, when running car on the way time, interested consumer may take down the video of this running car, and can using the video of shooting as characteristic information, the server in high in the clouds mates with trigger element storehouse according to this video, then can be mated with the video as characteristic information by the video as characteristic information, thus determines that corresponding automobile is the interested commodity of consumer.
And for example; mobile terminal dealer or household appliance sale business can provide the picture of advertisement or the placard thrown in the media as trigger element; when consumer is interested in the commodity in advertisement or placard; usually the photo in advertisement or placard can be taken; this photo is sent to the server in high in the clouds as characteristic information; the matching degree of such special element and trigger element can be very high; enable the server in high in the clouds obtain matching result quickly, thus determine which kind of commodity is the interested commodity of consumer.
For another example, training organization can will include the word of training program or picture as trigger element, when consumer wonders which training contents this training organization have, can using the kind of the title of this training organization or training program as characteristic information or take this training organization placard as characteristic information.The server in high in the clouds mates with the trigger element as picture by the placard as characteristic information, also using the training organization's title as characteristic information or can mate with the trigger element as word after Text region is carried out to placard picture, thus determine which kind of training program of which training organization is the interested service of consumer.
Trigger element cited is above only and exemplifies, and it will be understood by those skilled in the art that and also has other to be applicable to trigger element of the present invention, also should fall into protection scope of the present invention, for simplicity's sake, only be contained in this with way of reference, and do not repeat.
Relevant information with the commodity that match in described trigger element storehouse and/or service returns by the server in step S340, high in the clouds.
Concrete, the relevant information returned can comprise for introduce in detail described commodity and/or service introduce the page and for by linking the payment page of the price paying described commodity and/or service with payment interface.
Wherein, for auto dealer, consumer can compare the parameters paying close attention to automobile, and can comprise the information in some reservation purchase, test rides etc. in relevant information.For mobile terminal and household appliance sale business, except the parameters of merchandising, the information of preengaging aspects such as buying, purchase by group can also be added.For fast-moving consumer goods dealer, which specifically comprise except commodity sales promotion except introducing, the payment page can also be added, because the price of fast-moving consumer goods is general not high, consumer consumes because getting excited and the possibility of the purchase that directly places an order is comparatively large, therefore consumer can be made to pay interested fast-moving consumer goods in the very first time by the increase payment page in relevant information.
In addition, when consumer adopts the application program in mobile terminal to pay, this consumer can be used the information such as the addressee that reserves when to buy other commodity and/or service during this application program and address of the addressee to be directed through described through service carries out in the order paid, do not need to repeat input information when making consumer buy different commodity and/or service, and only need to use common operating process when buying other commodity and/or service can complete input receiver names and the necessary flow process such as address, payment, for consumer brings facility.
Step S350, mobile terminal receive and show the relevant information of commodity corresponding to described characteristic information and/or service.
Concrete, the relevant information of the service that receive feature information is corresponding or commodity can be completed by data traffic or wireless network and the server in high in the clouds that connected by the application program of installing in the terminal.When this relevant information to be presented at after in the display screen changing mobile terminal by this application program, consumer can determine whether understand further or the purchase that places an order according to the satisfaction of these commodity and/or service.
Described in the present embodiment at subscriber equipment place, network equipment place is for obtaining the method for through service, mated with the trigger element in trigger element storehouse by the characteristic information that consumer is gathered, the relevant information of the interested service of consumer or commodity can be determined and direct this relevant information is presented on consumer at the moment, thus the consumer avoiding impulsion consumption is run off, and because herein is provided the input efficiency of advertisement.
Above-mentioned for the embodiment of the present application provide at subscriber equipment place, network equipment place is for obtaining the method for through service, based on the thinking that said method is same, the embodiment of the present application also provide a kind of at subscriber equipment place, network equipment place is for obtaining the device of through service, as shown in Figure 4, describedly mainly to comprise for the device obtaining through service at subscriber equipment place:
For obtain the characteristic information for identifying commodity and/or service device (hereinafter referred to as feature acquiring unit) 400, for the through services request comprising described characteristic information being sent to the device of the network equipment (hereinafter referred to as feature transmitting element) 410 and the device (hereinafter referred to as receiving display unit) 420 for the relevant information that receives commodity corresponding with described characteristic information that the described network equipment returns and/or service.
Wherein, feature acquiring unit 400, is mainly used in acquisition characteristics information.
Concrete, after consumer finds oneself interested commodity and/or service by above-mentioned advertisement information, taking pictures to described advertisement information by feature acquiring unit 400 or shooting with video-corder video obtains characteristic information for identifying commodity and/or service.The camera that the process of taking pictures or shoot with video-corder video calls this mobile terminal by feature acquiring unit 400 completes.
Feature transmitting element 410, is mainly used in the characteristic information identifying commodity and/or service to be carried in through services request to send
Concrete, send characteristic information and by feature transmitting element 410 by data traffic or wireless network and connect for the network equipment of receive feature information, then characteristic information can be carried in through services request the network equipment sent to for receive feature information.
Receive display unit 420, be mainly used in receiving the relevant information of service corresponding to characteristic information that the network equipment sends or commodity, and be presented in the display screen of subscriber equipment.
Concrete, the relevant information of the service that receive feature information is corresponding or commodity can be completed by data traffic or wireless network and the network equipment that connected by receiving display unit 420, and this relevant information is presented in the display screen of this subscriber equipment by this application program.
The embodiment of the present application also provide a kind of at network equipment place for providing the device of through service, as shown in Figure 5, mainly comprise:
For receive the through services request from subscriber equipment device (hereinafter referred to as feature receiving element) 500, for carrying out described characteristic information and the commodity in trigger element storehouse and/or service to mate to obtain the device (hereinafter referred to as matching unit) 510 of commodity and/or the service matched with described characteristic information and the device (hereinafter referred to as information returning unit) 520 for the relevant information of the commodity matched with described characteristic information in described trigger element storehouse and/or service being supplied to described subscriber equipment.
Wherein, feature receiving element 500 is mainly used in gathering the characteristic information sent by the subscriber equipment of consumer.
Concrete, after application program in the subscriber equipment of consumer is connected by data traffic or wireless network and the network equipment, feature receiving element 500 receives the through services request sent by the application program in this subscriber equipment, carries the characteristic information for identifying commodity and/or service in this through services request.
Matching unit 510, is mainly used in characteristic information to mate with trigger element storehouse.
Concrete, by the threshold decision subelement in matching unit 510, the multiple trigger element of described characteristic information with each commodity in described trigger element storehouse and/or service are mated, if the matching degree of described characteristic information and a trigger element exceedes threshold value, then determine that the commodity that this trigger element is corresponding and/or service are commodity and/or the service of described characteristic information mark.
Information returning unit 520, is mainly used in the relevant information of commodity corresponding for the trigger element that the match is successful and/or service to return to mobile terminal.
Concrete, the relevant information returned by information returning unit 520 can comprise for introduce in detail described commodity and/or service introduce the page and for by linking the payment page of the price paying described commodity and/or service with payment interface.
Below by specific embodiment at subscriber equipment place, network equipment place elaborates for providing the device of through service, the method is completed by the subscriber equipment of end side and the network equipment of network side, described subscriber equipment preferably adopts mobile terminal, the described network equipment preferably adopts the server being arranged on high in the clouds, as shown in Figure 3, the implementation of described device comprises:
Concrete, after consumer finds oneself interested commodity and/or service by advertisement information, taking pictures to described advertisement information by collection apparatus unit 400 or shooting with video-corder video obtains characteristic information for identifying commodity and/or service.
Wherein, the characteristic information for identifying commodity and/or service can extract from the advertisement information be present in video or picture.Concrete, the type of video can be TV programme, TV play, film etc., and the displaying terminal of video and picture can be televisor, cinema, website, application program, DVD, placard, magazine, newspaper etc.Corresponding advertisement information comprises advertisement, video, placard etc., provides the dealer of advertisement information can comprise auto dealer, mobile terminal dealer, household appliance sale business, fast-moving consumer goods dealer, training organization etc.
Consider data-handling capacity and the data rate of existing mobile terminal, shoot with video-corder video council and cause longer data processing time and data transmission period, therefore in order to obtain good Consumer's Experience, the present embodiment preferably adopts photo as characteristic information.
Feature transmitting element 410 connects by data traffic or wireless network and feature receiving element 500, is then carried in through services request by characteristic information and sends to feature receiving element.
Wherein, the service that characteristic information is corresponding or the relevant information of commodity can comprise for introduce in detail commodity and/or service introduce the page and for by linking with payment interface with the payment page of the price of payment for merchandise and/or service.Make consumer can not only understand the relevant information of commodity and/or service, and directly can complete payment by paying the page, be not only consumer and bring the modes of payments more easily, and the consumer avoiding impulsion consumption is run off.
Feature receiving element 500 receives through services request, and described through services request takes the characteristic information of commodity having identification and/or service.
Described characteristic information mates with the commodity in trigger element storehouse and/or service by matching unit 510.Concrete, the trigger element of several commodity and/or service is stored in trigger element storehouse, the trigger element of often kind of commodity and/or service can be one section of video, one or more video interception, the placard picture of electronic edition, the picture in kind etc. of electronic edition, and is provided by corresponding dealer.
Such as, auto dealer can provide the automobile photo of multiple angle as trigger element, enable consumer see interested automobile and with arbitrarily angled this automobile is taken pictures after, the photo of shooting mates as characteristic information with trigger element storehouse by cloud server, if when matching with the photo of any trigger element, then think that automobile corresponding to this special element is exactly the interested commodity of consumer.In addition, auto dealer also can provide the video of one section of vehicle traveling process as characteristic information, when running car on the way time, interested consumer may take down the video of this running car, and can using the video of shooting as characteristic information, the server in high in the clouds mates with trigger element storehouse according to this video, then can be mated with the video as characteristic information by the video as characteristic information, thus determines that corresponding automobile is the interested commodity of consumer.
And for example; mobile terminal dealer or household appliance sale business can provide the picture of advertisement or the placard thrown in the media as trigger element; when consumer is interested in the commodity in advertisement or placard; usually the photo in advertisement or placard can be taken; this photo is sent to the server in high in the clouds as characteristic information; the matching degree of such special element and trigger element can be very high; enable the server in high in the clouds obtain matching result quickly, thus determine which kind of commodity is the interested commodity of consumer.
For another example, training organization can will include the word of training program or picture as trigger element, when consumer wonders which training contents this training organization have, can using the kind of the title of this training organization or training program as characteristic information or take this training organization placard as characteristic information.The server in high in the clouds mates with the trigger element as picture by the placard as characteristic information, also using the training organization's title as characteristic information or can mate with the trigger element as word after Text region is carried out to placard picture, thus determine which kind of training program of which training organization is the interested service of consumer.
Trigger element cited is above only and exemplifies, and it will be understood by those skilled in the art that and also has other to be applicable to trigger element of the present invention, also should fall into protection scope of the present invention, for simplicity's sake, only be contained in this with way of reference, and do not repeat.
Relevant information with the commodity that match in described trigger element storehouse and/or service returns by information returning unit 520.The relevant information returned can comprise for introduce in detail described commodity and/or service introduce the page and for by linking the payment page of the price paying described commodity and/or service with payment interface.
Wherein, for auto dealer, consumer can compare the parameters paying close attention to automobile, and can comprise the information in some reservation purchase, test rides etc. in relevant information.For mobile terminal and household appliance sale business, except the parameters of merchandising, the information of preengaging aspects such as buying, purchase by group can also be added.For fast-moving consumer goods dealer, which specifically comprise except commodity sales promotion except introducing, the payment page can also be added, because the price of fast-moving consumer goods is general not high, consumer consumes because getting excited and the possibility of the purchase that directly places an order is comparatively large, therefore consumer can be made to pay interested fast-moving consumer goods in the very first time by the increase payment page in relevant information.
In addition, when consumer adopts the application program in mobile terminal to pay, this consumer can be used the information such as the addressee that reserves when to buy other commodity and/or service during this application program and address of the addressee to be directed through described through service carries out in the order paid, do not need to repeat input information when making consumer buy different commodity and/or service, and only need to use common operating process when buying other commodity and/or service can complete input receiver names and the necessary flow process such as address, payment, for consumer brings facility.
Receive display unit 420 receive and show the relevant information of commodity corresponding to described characteristic information and/or service.Concrete, the relevant information of the service that receive feature information is corresponding or commodity can be completed by data traffic or wireless network and the server in high in the clouds that connected by receiving display unit 420.When this relevant information to be presented at after in the display screen changing mobile terminal by this application program, consumer can determine whether understand further or the purchase that places an order according to the satisfaction of these commodity and/or service.
Described in the present embodiment at subscriber equipment place, network equipment place is for providing the device device of through service, mated with the trigger element in trigger element storehouse by the characteristic information that consumer is gathered, the relevant information of the interested service of consumer or commodity can be determined and direct this relevant information is presented on consumer at the moment, thus the consumer avoiding impulsion consumption is run off, and because herein is provided the input efficiency of advertisement.
It should be noted that the present invention can be implemented in the assembly of software and/or software restraint, such as, special IC (ASIC), general object computing machine or any other similar hardware device can be adopted to realize.In one embodiment, software program of the present invention can perform to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in computer readable recording medium storing program for performing, such as, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, such as, as coordinating with processor thus performing the circuit of each step or function.
In addition, a part of the present invention can be applied to computer program, such as computer program instructions, when it is performed by computing machine, by the operation of this computing machine, can call or provide according to method of the present invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or moveable recording medium, and/or be transmitted by the data stream in broadcast or other signal bearing medias, and/or be stored in the working storage of the computer equipment run according to described programmed instruction.At this, comprise a device according to one embodiment of present invention, this device comprises the storer for storing computer program instructions and the processor for execution of program instructions, wherein, when this computer program instructions is performed by this processor, trigger this plant running based on the aforementioned method according to multiple embodiment of the present invention and/or technical scheme.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and when not deviating from spirit of the present invention or essential characteristic, the present invention can be realized in other specific forms.Therefore, no matter from which point, all should embodiment be regarded as exemplary, and be nonrestrictive, scope of the present invention is limited by claims instead of above-mentioned explanation, and all changes be therefore intended in the implication of the equivalency by dropping on claim and scope are included in the present invention.Any Reference numeral in claim should be considered as the claim involved by limiting.In addition, obviously " comprising " one word do not get rid of other unit or step, odd number does not get rid of plural number.Multiple unit of stating in system claims or device also can be realized by software or hardware by a unit or device.First, second word such as grade is used for representing title, and does not represent any specific order.
Claims (10)
1. at subscriber equipment place for obtaining a method for through service, wherein, comprising:
Obtain the characteristic information for identifying commodity and/or service;
The through services request comprising described characteristic information is sent to the network equipment;
Receive the relevant information of the commodity corresponding with described characteristic information and/or the service returned from the described network equipment.
2. method according to claim 1, wherein, described acquisition comprises for the step of the characteristic information identifying commodity and/or service:
By identifying the picture of described commodity and/or service or video, obtain described characteristic information.
3. at network equipment place for providing a method for through service, wherein, comprising:
Receive the through services request from subscriber equipment, wherein, described through services request comprises the characteristic information of mark commodity and/or service;
Described characteristic information is mated with the commodity in trigger element storehouse and/or service, to obtain the commodity and/or service that match with described characteristic information;
Relevant information with the commodity that match with described characteristic information in described trigger element storehouse and/or service is supplied to described subscriber equipment.
4. method according to claim 3, wherein, comprises the step that described characteristic information and the commodity in trigger element storehouse and/or service are carried out mating:
Multiple trigger element of each commodity in described characteristic information and described trigger element storehouse and/or service are determined to carry out matching degree;
If the matching degree of described characteristic information and a trigger element exceedes threshold value, then determine that the commodity that this trigger element is corresponding and/or service are commodity and/or the service of described characteristic information mark.
5. method according to claim 3, wherein, the relevant information of described commodity and/or service comprises:
The page is introduced for what introduce described commodity and/or service; And
For by linking the payment page of the price paying described commodity and/or service with payment interface.
6. at subscriber equipment place for obtaining a device for through service, wherein, comprising:
For obtaining the device of the characteristic information for identifying commodity and/or service;
For the through services request comprising described characteristic information being sent to the device of the network equipment;
For receiving the device of the relevant information of commodity corresponding with described characteristic information that the described network equipment returns and/or service.
7. device according to claim 6, wherein, described acquisition is used for for the device of the characteristic information identifying commodity and/or service:
By identifying the picture of described commodity and/or service or video, obtain described characteristic information.
8. at network equipment place for providing a device for through service, wherein, comprising:
For receiving the device of the through services request from subscriber equipment, wherein, described through services request takes the characteristic information of commodity having identification and/or service;
For described characteristic information is mated with the commodity in trigger element storehouse and/or service, to obtain the device of commodity and/or the service matched with described characteristic information;
For the relevant information of the commodity matched with described characteristic information in described trigger element storehouse and/or service being supplied to the device of described subscriber equipment.
9. device according to claim 8, wherein, describedly to comprise the device that described characteristic information and the commodity in trigger element storehouse and/or service are carried out mating:
Matching unit, carries out matching degree for what determine multiple trigger element of each commodity in described characteristic information and described trigger element storehouse and/or service;
Determining unit, for, if the matching degree of described characteristic information and a trigger element exceedes threshold value, then determine that the commodity that this trigger element is corresponding and/or service are commodity and/or the service of described characteristic information mark.
10. device according to claim 8, wherein, the relevant information of described commodity and/or service comprises:
The page is introduced for what introduce described commodity and/or service; And
For by linking the payment page of the price paying described commodity and/or service with payment interface.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410799316.1A CN104616167A (en) | 2014-12-19 | 2014-12-19 | Method and device for providing through service at user equipment and network equipment |
| PCT/CN2015/094647 WO2016095638A1 (en) | 2014-12-19 | 2015-11-16 | Method and apparatus for providing direct-presentation service at user equipment and network device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410799316.1A CN104616167A (en) | 2014-12-19 | 2014-12-19 | Method and device for providing through service at user equipment and network equipment |
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| CN104616167A true CN104616167A (en) | 2015-05-13 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201410799316.1A Pending CN104616167A (en) | 2014-12-19 | 2014-12-19 | Method and device for providing through service at user equipment and network equipment |
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| WO (1) | WO2016095638A1 (en) |
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